Marketing Secrets with Russell Brunson - My Secret Interview With Tony Robbins...

Episode Date: May 6, 2019

A really fun interview we did before the Mastermind.com launch. On today's special episode Russell interview Tony about a new course coming out with Tony, Russell, and Dean Graziosi. Here are some of the incredible things you will get to hear on this episode: Hear a little bit about Tony's humble beginnings and his road to becoming who he is today. Find out how Tony got started with mastermind groups. And find out what kind of things will be included in this new course. So listen here to see why Russell, Tony, and Dean Graziosi have created a course, and what it will be. Transcript - https://marketingsecrets.com/blog/203-my-secret-interview-with-tony-robbins Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and Crosslinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. Good morning, everybody. This is Russell Brunson. Welcome to the Marketing Secrets Podcast. Today, I want to share with you guys something that I'm really excited for. And this is an interview that I did with Tony Robbins. A lot of you guys know, depending on when you're listening

to this, we were in the middle of the mastermind.com product launch. And it's kind of an interesting backstory. I was at a big mastermind group with Dean Graziosi. And on the flight home, we happened to be sitting next to each other. And during that flight, he told me about this project he was working on. And he said, it's kind of like mastermind or masterclass.com except for masterminds. I was like, dude, you own mastermind.com? He's like, no, I'm like, oh, you should buy it. He's like, it's not for sale. And so I remember when I got off the plane, I looked at it and mastermind.com, the person on the homepage was holding a two comic club award. And

I'm like, this is one of my funnel hackers that own this. And so, uh, we messaged him and negotiated and ended up buying, um, the domain and then giving it to Dean and Tony as a gift for their, for their launch. Uh, we spent a lot of, I don't know if I'm allowed to say how much money, but it was over a half a million dollars on the domain name, gave it to those guys as a gift. And, uh, and then they said, you know, Hey, thanks for the gift. Um, you know, exchange, we'd love to have you as kind of a partner in this business. And I'm definitely the minority, uh, you know, partner in this, in this business. Um, Tony and Dean own the majority of it, but it's just been so fun to be able to work with them behind the scenes on this, this, uh, this project

and the product and the product launch and all these things that have been so cool. And I know Dean's been killing himself, um, really putting everything together, Tony as well. And it was cool is that I had a chance to actually interview Tony, um, about, about the concepts of what you're gonna be learning in the course and, um, and things like that and about self-education and about masterminds and a whole bunch of other things. So, um, you know, I think I've had a chance now twice in my life to interview Tony. He's interviewed me once and it's just every time it's the coolest thing ever. And so, um, I wanted to share the interview with you guys. So what I'm gonna do is I'm going to keep the theme song here and we come back.

Um, I'm having a chance to hear the whole interview here behind the scenes of it. And, um, after you listen to it, what I recommend doing is if you want to get, um, my bonuses, I don't, I have no idea if launch is still open at the time you're listening to this, but if the launch is still open, um, I've got a whole bunch of bonuses if you buy through my affiliate link. And if you go to secretsmastermind.com, that's S-E-C-R-E-T-S-M-A-S-T-E-R-M-I-N-D.com. So secrets, plural, secretsmastermind.com. You'll have my affiliate link there and you can go and see all the bonuses and stuff through buying from me. So with that said, we're going to intro the theme song

and when we come back, you'll have a chance to listen in behind the scenes of the interview with me and Tony Robbins. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets.

How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Hey everyone, it's Russell Brunson. I'm so excited to be here with you guys today.

I am here with probably one of the coolest human beings on planet Earth, Tony Robbins. How are you doing today, Tony? I don't know about that introduction, but thanks, brother. Good to see you. Great to see you too. I think my audience is obviously super familiar with you because I talk about you so much. You've spoken at our events twice, which has been one of the coolest things in the world. And you've been someone who's had such a huge, profound impact on me. So many ways I don't think you even know, both in my personal life, in my marriage, in my business. I could go on and on telling stories. Maybe I'll do that after the interview because I don't want

to waste those stories now when I have you in front of me. But you've had such an impact on me in my life and just grateful to have a chance to, first off, be interviewing you, second off, to be kind of part of this project that you and Dean put together. And I'm just so excited to be here with you. So that's- I just want to say to your audience, the feeling is mutual. I'm sure anybody that's already dealt with you, if they're on here, they already know who you are. But when I looked at people in this industry who are really, I look at it as the knowledge business really. And you've shared so much, but you've done it with such integrity, brother. You always have such a sincerity to you and a generosity to your spirit, how you deal with people. Just no bullshit, not blowing smoke your way. Anybody who doesn't know

who this man is, Russell's the real thing. I mean, he really cares and you over deliver. And that's, that's my signal as well. So I got to add more value than anybody else does in the business. And you always do that. So it's always a pleasure to be with you, my friend. Oh, thanks. I appreciate that. Well, very cool. Well, today what we'll be talking about, which I think is something that's very true to my heart and your heart as well, um, is, uh, a concept of masterminding, but also I think even a depth, a step deeper is just self education. And I know, um, for me growing up, and I think a lot of people who follow me, you know, we're, we're like entrepreneurs, our brains are going a million, million miles an hour. And we get into the school system where

we're supposed to be like be sitting and like listening to a teacher talk and like we're twitching i'm looking out the window at the playground there's things happening i'm getting in trouble and they're yelling at me and and i i honestly thought i was a dumb kid until i was in college i always assumed i was dumb i didn't i didn't know any better and i think a lot of people that do follow me kind of have been in that same situation um and um this whole concept of self-education was the first, like when I started learning for the first time about something I was passionate about, I remember the very first time I read a book, there was something that like they grabbed me and I was like, Oh my gosh, I see how this is something that helpful for me. Then I became obsessed and I read way too many books,

um, which is interesting. But, um, I want to kind of start before we go into that. Um, when I came to the very first UPW, which was over, man, probably 11 or 12 years ago now, which was like one of the coolest things in the world. I don't know if I ever told you this. I didn't know what UPW was. I knew it was a Tony Robbins event. So I showed up my backpack and my laptop thinking I'd be sitting there taking notes. And I walk in and people are jumping and dancing. And I was like, where am I? I have no idea what's even happening. That night we're walking on fire. And it was just, you know, it was not what I was expecting and just something that, that shifted my life forever. But one of the concepts you talked about that had a profound impact on me, this is before I really

got deep into my whole journey of, of all this stuff was you talked about a concept that you call decade in the day. Um, and I love for you to kind of tell our audience about that, what that is and how that works. Cause I think when they realize that it's just like so empowering of like, Oh my gosh, I can, I can figure out all these different things because of it. Well, I would just say that it's all about self-education, as you said. I think get a standard education, get a standard results. And if you look at the average American, I mean, today, 60% of Americans haven't saved $1,000 for retirement. 40% of Americans living in the best economy in the history of the world say that if an emergency came up, they couldn't raise $400. So it's insane. That's why you hear this conversation about

socialism coming up because so many people, they own an iPhone, but they're not an entrepreneur. They own an iPhone. They don't even own Apple. They use Google every day, but they don't have a piece of Google. They don't think that way. And so I grew up in a really poor family. I had four different fathers. It was a pretty rough environment, but I had the privilege of going and in Jim Rohn when I was 17 years old. And I went, I was working as a janitor. I was going to high school. I was working part-time also in a TV repair shop. And I just remember sitting in this room and I remember the guy I was working for on the weekend. I was doing moving for him. And the guy had become pretty successful financially, you know, buying and flipping homes in Orange County, California. It was like 1977 to give you an idea. And I remember my parents said, this guy used to be such a loser, my dad

said. And now he's really successful. So as a kid, you can buy all this stuff. And at the end of the day, I worked my ass off and he really liked me. And I said, listen, I just, before I go, my dad said, you used to be such a loser. Now you're so successful. How did you do that? He goes, your dad said that? He goes, yeah. He goes, well, he told me the story. I went to this seminar. I didn't even know what a seminar was. I said, what is a seminar? He said, well, it's where a man who's got 20, 30, 40 years of experience, he figures out the best of what he's learned and he teaches it to you in three or four hours. And I said, I'd like to go to that. Could you get me in? He said, yeah. And I said, well, will you? And he said, no. He goes, well, because if you

don't pay for it, you won't value it. I said, how much is it? He said, $35. And I'm making 40 bucks a week as a janitor. I was like, that's a week's pay. He goes, okay, learn on your own and take decades. I was like, so I scraped it together. And that was when I started to realize. And one night I learned more about how to improve my life in three or four hours. And this man who had 30 years experience I didn't have, he compressed those decades into days. And that's what locked in my mind. So I took a speed reading course and I said, I'm going to read a book a day. And I didn't do that, but I read 700 books in seven years, all near human development, psychology, physiology. And so everything in my life,

I have such a passion for the power of self-education. It is a power that's available to any human being today, especially because of the internet all over the earth that never existed before. I mean, you can learn from people you've never been able to learn from. You can find the best experts on earth and wherever you are versus the university system we're in right now, where the greatest debt we have in this country, 1.5 trillion, more than consumer debt, is college debt now. And anybody who's one of your listeners that's a millennial or a Z generation coming up, this is what they're all worried about. This is what they're all dealing with. And they think, how am I ever going to get through this piece? But what's really

amazing is we're guaranteeing all that. For this lousy education, very often professors at the best universities have never done what they're talking about. They're just telling you. And the information is gone. Even a medical doctor, the half-life of medical education day is two years. That means two years after you leave, 50% of what you've learned is worthless. Now the pharmaceutical salesman's got to do it. So for me, I want to know those answers. And, and Roan used to say, success leaves clues. If someone is truly successful at anything, they're not lucky. If they do it once, maybe they're lucky. Like get rich, anyone can get rich. Can you stay rich? Can you become wealthy? Can you add enough value to stay there? That requires a different way of thinking and being. If somebody lost weight and

kept it off for 30 years, they're not lucky. He said, find out what rich people do and do that. He said, find out what poor people read and don't read it. And he said, I don't just mean financially poor, emotionally, spiritually poor. He said, because whatever they're feeding their mind, that's where it goes. So he embedded this drive in me. I don't know, the drive was probably there, but the system in me of saying, I'm going to learn by other people's experiences. Every great investor knows other people's money. OPM is a leverage tool that can grow you geometrically, financially. Every great wealth has used some of that. But I'll tell you what's more valuable than other people's money, other people's experience, when the other people's experience is the best in the world. So they may have taken 20 years to figure something out. And

with the tools I've learned to model, to extract it out of them, we can pull out the best they've learned in maybe a few hours, a few days, a few weeks at most, maybe a few months if it was super complex. And so now what Dean and I have done, we decided to partner together along with you and say, how do we help a mass audience of people to do that? Because I've had the privilege of doing something I love. I was a kid from Azusa who didn't have enough money for food. Now I feed a hundred million meals a year here in the US. This year we're going to need half a billion. We'll be a billion deals within five more years. I mean, I have the privilege of traveling the world, helping millions of people. I don't have to work another day of my life. I've got all the toys people say they want,

but I have something more. I have meaning. I have this sense that my life matters because I have the information and tools that can add more value than anybody else because I've never stopped learning and I keep adding it. So Dean and I now, our whole focus is how do we take the 60 years between us and then your history and say, how do we take that to as many people as possible and say, look, if you want to be a person and you've got some knowledge base, you're, let's say you're, you know, you cut great hair. And you make, I know a woman makes $350,000 cutting hair and most people make 60. I remember talking to her going, you've got to share this. I mean, so many other people are struggling. And she got excited about it.

Now she does these workshops and she makes all this money on the side while she still does what she does. She makes almost as much teaching as she did cutting hair. But she has all these people that love her because their business has grown because she shared her knowledge. So my skill is extracting that and showing people how to do it. And then Dean's great skill like yours is also turning that into a technology or into software so that we got the combination. Or if somebody wants to be like, I started out as, I would call a knowledge broker. I didn't have the skill. I had people I knew were brilliant. I wanted to bring them to other people. But then gradually I also developed another skill, which is extracting that knowledge, not only on myself, but other people. So when I did Money Master the Game, I interviewed 50 of the smartest people in the world financially,

Warren Buffett, Ray Dalio, Carl Icahn, right? Paul Tudor Jones. And I was able to extract things that no one thought I could extract and put in a book where now it's crazy. I don't say this to blow my horn. I say it because it blows my mind. I'm now, you know, I was just at JP Morgan's, you know, billionaires conference. You have a billion dollar net worth to be there. And I'm the head speaker for this piece. I,

you know, I'm worth magazine just named me for the fourth year in a row as one of the hundred most influential people in global finance. I'm up there with the same guys I interviewed. And it's not because of me, it's because I extracted the best, best of what they've done, but I've also been able to share it. And then I built several multi-billion dollar businesses in the last five years in bad industry. Took one business from 16 billion as a partner, not just me, to 38 billion AUM. Another one from zero to 4 billion. Another one from zero to a billion in two years. It's because I applied what I learned from the best. So I am so effing passionate learning from the best. That's why I'm passionate about you because you do that same thing. You've

modeled those marketing skills and you've systematized them and show people how they can take advantage of those quick funnels better than anybody I know in the business. And you've done the same thing. That's why I honor you. Oh, thank you. It's interesting. I look at my path and it's been funny because when you just in the financial space, which is, it's interesting because four years ago you were not in that world at all, right? But you went and did did that extracted all this stuff built this this engine this book it's everything that's now blown up and i didn't realize how many billions which is insane that's a lot of bees um but that's but it's it's all about that i think when i got in this business to the marketing stuff like i didn't know a whole bunch of it but like i had that the initial like spark of like oh my gosh this is cool

but i know what to do i didn't go to school for that so i was like i got to find out people that are doing this and then just like you i went and found like the best people, Oh my gosh, this is cool. But I didn't know what to do. I didn't go to school for that. So I was like, I got to find out people that are doing this. And then just like you, I went and found like the best people. In fact, my first business was me interviewing all these people that I wanted to hire for coaching, but I couldn't afford them. So I was like, what if I just call them and see if I can interview them for this thing that I was doing that had, they didn't know nobody was listening, but most of them said yes. I had this chance to interview these minds and marketing that, you know, and I remember, uh, the late Gary Halbert, one of the greatest marketing minds that's ever been on this planet. Before he passed away, I had a chance to interview him for an hour.

I'm getting him telling me all these amazing things. It's just like, man, I got this man's wisdom who spent how much of his life learning and mastering and doing these things. Spending tens and hundreds of millions of dollars marketing and testing and come back and be like, this is what I found. It's just super powerful. By the way, just think about this. If you go for standard education, you've got a great one. You know, we have 110 universities now that have over a billion dollars set aside. You know, Harvard just raised $9.5 billion the other day.

My buddy at Yale University is one of the top, you know, financial investors in the world. David Swenson, you know, he took them from $1 billion, they have $24 billion at Yale. But what's the education? 23%, excuse me, 27% of the people that come out of college actually say they're applying what they learned in their job. In other words, 73%, it's been worthless, and they spent $50,000, $100,000, $100,000 a year, maybe $300,000, $400,000, $500,000 over four, five, six, seven years, and they got nothing to show for it. What we really have out there is a bunch of hedge funds that have universities attached to them.

We call them universities now. And we pay for all that. We guarantee all that. So I don't want to say you don't want to be part of that. That's education too. But if you want to have domain knowledge, you've got to go to the people that are doing it, that are alive, that are producing the result today. You want to go to the best because someone says, well, I got 10 years

of experience. I often say, bullshit. You got one year experience. You've done 10 times. You grew the first year and do the same shit for 10 more years. You're looking for people that are absolutely the best in the business. And if you have even a part of that in yourself, you got to figure out to extract it because often we're unconsciously competent, meaning we don't know how we do it. But if you can figure out how you do it, then you can teach others. And now it doesn't just become your benefit. It becomes something that's spread to the world. And you can structure that as a part-time or full-time business and have an extraordinary

income. But doing something that feels meaningful, not just selling a widget, nothing wrong with selling a widget, but it's a hell of a lot more and you feel like your life is actually making a difference. So cool. This morning I was preparing for this and this concept of mastermind. And I was like, where does this initially come from? And I know it came initially from the book thinking grow rich by Napoleon Hill. So I went and found my copy and I'm reading it and trying to like find the section on masterminds just to refresh my mind. And I

remember I found the section and, um, Andrew Carnegie is the one who, who like had Napoleon, Napoleon, Napoleon dynamite, Napoleon Hill going, Napoleon Hill, go write this book. And it was interesting is Andrew Carnegie. I wrote this down so I could have it. He said that he said, anytime there are two minds that come together, it says it creates a third mind, which is an invisible mind or a mastermind. Um, and, uh, and then later in this quote, the other thing I was reading, um, your initial, uh, mentor was Jim Rohn. He said, Jim Rohn said, you're the average of five people you spend the most time with. I think it's interesting.

You look at that is the mastermind is all about like getting groups of people together. When you do that, the synergy between them, like everything, everything grows bigger. And, um, I know that I've, I've been writing mastermind groups for, for the last six or seven years now inside the marketing industry, which has been really fun. Um, but the first time I even really heard about any kind of groups like this was at the original UPW that I was at. And you started telling the story about the Scorpions group, I think was the unofficial title. But I would love if you told that story because I think there's so many cool things that came from that. I would love people to understand some of the background of how

this happened for you and your business. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last funnel hacking live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well. And it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days

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off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson, and I want to jump in really quick

to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done.

I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this

is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com, and there's two Gs in the middle, workinggenius.com. But I got you a 20% discount on the assessment, which is only $25. So don't stress, it's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two Gs, workinggenius, two Gs in the middle, to working genius.com again, two G's working genius, two G's in the

middle, working genius.com, and then use promo code secrets, S E C R E T S at checkout, get 25% off. Uh, but then we'll take the test again. It takes you 10 minutes. Um, but even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself to make sure you're working in a spot. It's going to be the most joy number one, but then number two, um, it's going to make sure that you are with your teams getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow.

Well, thanks. It actually changed my life radically. It started as getting a letter and a beautiful leather jacket that was for Batman from Peter Guber, who was at the time the chairman of Sony and Columbia Pictures. He created the first, you know, big movies like that that ever created. He had 52 Academy Award nominations. I mean, just a genius. And at the time, I just, I knew of his name, obviously, because he's famous. But I get this letter saying, you changed my life. And I want to have lunch or dinner with you. Please come to the studio. And long story short, we became, you know, we hit it off from the very beginning.

There are some people you can pitch to. But again, one of the things I love about you brothers, we can pitch and catch to each other. I don't just pitch. You can throw the ball back. And Peter's that way. And we have this just ignited relationship. So he calls me, I don't know, maybe a couple months later and says, Tony, I've been thinking

of so much about how you've changed my life. And I've told all my friends about you months later and says, Tony, I've been thinking of so much about how you've changed my life. And I've told all my friends about you. And he says, listen, I have this group of people. It's the most valuable thing in my life. He goes, that's saying a lot. A lot of beautiful things in my life. He said, I'm not saying more value to my family, but for my growth, the most valuable thing. He said, I got this group of about, you know, 11 guys, nine to 11 guys that we meet three

times a year. We go on these incredible trips. But he said, it's not the trip. The trips are gorgeous. we do these amazing things but he said what happens is the conversations on that trip between us he said it sparked something and it was all it takes is one idea the whole trip is worth it and he goes you know we haven't you know all these guys are probably you know 18 20 years your senior just like i am but i told him about you and how special you are and we never let anybody else in the group he, but they want to have you come on one trip.

And then if they like it, Tony, you can do this ongoing. He was able to change your life more than you can imagine. I said, well, who's on the group? And he said, well, you know, the greatest NBA coach, which is Pat Riley at the time. And it was different, obviously this day. And he says, instead of doing, I'll leave his name private, but he's the richest man in Canada.

And he goes through this list. I'm like, wow. And he goes, so I said, what are you thinking of? He goes, well, we're going to do this trip. And he said, we're gonna do this trip and he said we're gonna we're gonna fly to China we're gonna do this thing on the Great Wall and then we're gonna go Cambodia and then we're gonna go to Vietnam and he lists this whole thing in my mind in those days I was a business operator I wasn't an owner so like if I wasn't there nothing's going on right if I wasn't there I'm stressing out now I'm thinking well how long is this thing and I said well I'm just curious you know how long is this

I don't know it'll be 14 15 16 days you know 12 days something like that i'm like oh and my back of my head i'm like holy shit i can't take that many days off and the next thing i said well he goes yeah we fly on private jets the whole way it's exquisite and he goes and you know we just all divide it up and i'm in my head going you know we're gonna fly a couple of gulf streams to china and vietnam cambodia like 40 hours of flying and three four thousand dollars an hour whatever it was back then i'm like holy shit like it'll be three quarters million dollars i said well how many of us oh what do you think my my part was oh don't worry about it you know i'll be 30 40 50 000 something like that probably 30 40 000 i'm thinking 30 000 12 days 30 000 12 days holy shit and and he goes so you

know says so the dates are anything else else? And I said, well, you know, let me check my calendar. And there's this long pause and he goes, check your calendar? Excuse my French, but that's what he said. He said, did I hear you correctly? I've been inviting you to be with 11 of the most brilliant people on the face

of the earth for 12 days. And I said, no, no, I'm putting it on my calendar. I said, I'm putting it on my calendar. So I hang up up the phone i'm like holy shit i gotta commit to this so i blocked out the days and the economics when i get on the plane with these guys in those days i wouldn't even take an aspirin and these guys all take out ambient and they're going to be sleeping for 14 hours and there weren't enough beds and so the owner of the plane is still a good friend to this day says we'll alternate beds like no no you know i'm gonna stay up the whole time i got lots of work to stay up for 14 hours i said no no i'm busy and so they all go to bed and i'm

sitting there rocking in my head for 14 hours going oh my god 30 40 000 12 days what the hell am i doing here i was miserable and so we finally get there and you know we go through cambodia and anger watch and all these places i don't, we're probably three days into it. We just did a bike ride to Vietnam. And I get on the plane. We're about three or four days into it. I'm still miserable. And the guy who's the richest man in Canada sits next to me.

It's his plane. And he's reading the paper. I'm reading the paper. And he's reading the paper. All of a sudden, I get this smack on my paper. And I pull it down and he smacks it again. He goes, I want to talk to you. I'm like, okay.

And he says uh i just he said i'm pissed i said you're pissed i think shit i pissed off the richest man on the trip it's his plane with the house he goes everywhere we go everywhere we go people we don't even know people speak english don't you love don't he don't he left on he we're in china we're in cambodia he goes you know how much i'm worth i'm the richest man in canada you know any businesses i have i've never somebody looked me in the face and say, I love you. I've provided income for their kids, everything else. He went on and on. He seemed so intense. And then he smiled. And I realized he's messing with me. And he said, I have the impression you don't think you deserve

to be here, that you're not one of us. And he said, Tony, you know what I gave to be I was 30, to be 30 years old. He goes, when I was 30, I made my first million loss and I was broke. He said, you got an island, you got this, you got that. I said, Tony, you know what I gave to be, I was 30, to be 30 years old. He goes, when I was 30, I'd made my first million loss and I was broke. He said, you got an island, you got this, you got that. I said, yeah, it's the things, it's not the things for me. And then he asked me my goals. And at the time I thought someday I'd serve in the political environment. I'd run for president on my own, my own money, my own standard. It's not my goal now. I've served four presidents and I have a very different view of the political system today. And I want to be independent what I'm doing. But he said, well, if you want to do that, Tony, he said, you know,

you need to understand one of the most important principles of wealth. And this is what I got out of the whole trip. It was worth the whole trip, which is one phrase. Proximity is power. He said, right now, if you want to make a movie, and I hadn't done Shadow How, but I was in, I don't know, 25 movies. He goes, you have so many people in the movie business, producers, directors, writers, they're all your fans.

And he said, you don't do anything. They put you in all these movies. He said, if you had a script you liked, he said it was decent. You know everybody in it. You're in proximity of them. They want to put you in the movie. They're doing it all the time. You can make your own film.

He said, but if you want to do it with IBM, he said, do a deal with them. He said, no disrespect. He said, you have a hard time because you don't know anybody at IBM. He said, if you want that kind of wealth, how many investment bankers do you know? And I said, no, I don't know, a couple dozen. He goes, how many do you spend time with? I said, not many. He said, you need to go spend time with them. I said, yeah, but I want to give them something. And I don't have a plan. He goes, just get in proximity. Be around them. They're going to want to know you. They want to do a deal with you. And so I did because of this. And I became part of this group. And it's still part of it to this

day. We do two or three trips a year. But, but what was great was, you know, the first three, four months I did this, I went probably to New York and probably met with, I don't remember, five or six different of these, you know, these top financial guys, investment bankers. And I came back the next trip and he's like, hey dude, how'd you do? And I said, well, I've earned these seven. Seven? You call that massive action? He just gave me shit.

And so I kept doing it for three years, two and a half years. And the woman in my life at the time was like, why are you going to New York again? It's such a waste of time. I said, no, I'm just going to keep doing this. And one day I got a deal that made me $30 million in a month. And I had not made $30 million in my life at that point. And then I got a deal that made me half of $400 million that took the company public in three months. And then I also lost most of that when the stock market crashed in 1999. But it taught me the power of proximity. And that became my fundamental mastermind. Now today, my mastermind is larger than that. I'm constantly working with

people. Sometimes it's one or two, but it's the best in the world at what they do. I coach them and I'm not dumb enough to think I should only be learning from them. I should be teaching them. I got to learn from them too. So putting masterminds together, that's what I do now. I took my original group, we call ourselves the Scorpions. Our song, the Aerosmith song, dude looks like a lady. We tease each other mercilessly. We got our little scorpion symbol and stuff. And it's a really unique group of people. But I created my partners and my lions. And I bring them together and I compress decades into days. I share the best I learned, but I get them to teach each other. This last weekend, I got a group of 44 of them that are my highest donors to my foundation.

So I honor them by doing a place at my home in Palm Beach here. And I had here, like last year, I brought in Tom Brady. I brought in Michael Phelps. You know, I brought in the GOATs, the greatest of all time. Michael Phelps got more gold medals than anybody in history, right? You know, Tom Brady, greatest quarterback in history. This year, I greatest of all time. Michael Phelps got more gold medals than anybody in history, right? You know, Tom Brady, the greatest quarterback in history. This year I brought them Kevin Hart. I think the greatest entertainer, hardest working man in the business.

He's made 45 movies in 15 years. How the F do you do that? We found out how he did it. How has he built his brand from nothing? How has he done this? And save all that time that this guy's a genius at doing. He's smarter than almost anybody you know in the business. And, you know, I brought in Mike Tyson because I wanted to show them he'd be the best in the world and that success is not a

vaccination against suffering. He was in such pain before. And then how he changed. And then I brought in Conor McGregor, who says he's retired, but I'll be coaching him in his next fight. I'm sure, you know, he's just a genius. He's ready. He's ready to do this thing, but he's got to get his right price. He'll retire until they pay him the right amount. Here's a guy that willed himself from nothing. He's got no money, basically in his car, working as an apprentice plumber 12 hours a day, and he learned how to take control of his mind. He taught us all the things he did where he literally created himself being the best in the UFC.

And, of course, did it in two different belt levels, two different weight classes simultaneously. No one's done that in history. So learning by other people's experience is the ticket there is nothing that you can do that comes even close i'm not gonna damn how great your education has been you need an education that's current for the people that have done it and you got to learn how to extract it that's what we do that's what dean's done for 20 years what i've done for 42 years so between the 60 years how many years for you now well i've been doing the business for 15 so i'll i'll give you a little bit in there 75 So between the 60 years, how many years for you now? Well, I've been doing the business for 15. So I'll, I'll, I'll give you a little bit in there. 75 years between the three of us. I think we've got a few things we could share with you if you really want to go to the next level. So cool. One last thing. And then we'll kind of wrap this guy. I think people understand the

power of self-education about masterminds and groups. I think the, the, probably the biggest thing I think people are going to be thinking is like, well, of course you can do it, Tony, you are Tony or Russell, you're Russell or Dean, whatever. But I know as we work on this project, you guys have found a lot of people that are doing this that aren't. You know, it's not just like you want to be a Tony Robbins or Russell Brunson or whatever to go and create something like this. Like this is happening at all sorts of levels, all sorts of people, all sorts of industries. And I know I can share a couple, but I'd love to see if you've got some as well. They're just people there. I'll tell you how simple it is.

It's like I was talking to a woman a few years ago. She makes, you know, the average person that cuts hair makes 60 grand a year. This one makes $350,000 a year. I remember saying to her, first of all, I was blown away. And you know, you feel her presence. She's just an extraordinary human being anyway, right? But I just said, what is it that is really giving you this gift? And I started interviewing her and pulling things out of her. I said, you've got to teach this. There's so many people who love what they do, but they make so little income. And so we started talking with her. Dean started talking with her.

Sure enough, she started to create these little classes for herself, right? Little workshop masterminds. She shares and they do the mastermind together. And she not only still makes all the money she does there, but she makes as much money in her little classes as she did in everything else. But she feels this meaning, another level of meaning that's like, I have all these people that love me, she said, because I've helped them grow their income like three, you know, tenfold, fivefold, sixfold from where they were. And she goes, it's made my life feel even more joyous. So she has the meaning and she

has the money. I think that's the difference. But literally, you can do this in an industry, you could be in sales and you have some expertise, you're a good negotiator, you got some expertise, you know how to write software better, you got some expertise anything where there's expertise can be modeled but again a lot of times you don't realize all you do i'm really good and dean's really good at extracting you are too of like what is it that really works and systematizing it and then putting in software so it does it for you and then also it's like what we've done for these people is i realized they could even extract it i mean you know how to structure a course whether it's a workshop or just going to to structure a course, whether it's a workshop

or it's just going to be a mastermind or whether it's going to be a membership group that's ongoing. There are three different ways of doing it. And they could be big. I do 10, 15, even my biggest ones this year are 50,000-person events, football stadiums. But, you know, you could do it with five people, 25 people. It could be the mastermind. It could be the workshop.

You might want to be somebody that extracts it from other people. That's how I started. I was kind of a knowledge broker promoting other people. And then like money master the game, I went and pulled all that knowledge out. Well, once I learned it, I became an expert in that field. So really what we're talking about is it doesn't matter what you do for a living, whether you have an expertise or you want to go get it from other people, we can try to do it, but then systematize it.

And then most importantly, like you, market it. Because between Dean, myself, and you, we've got 75 years of marketing. And we know one headline can change your income or your return by 2,000, 5,000, 10,000 percent without spending one more penny. And we've systematized that. So this is both the software that we're putting together and the course. And that's what people get the opportunity to learn about. It can be done with anything.

I'm so excited for this. Examples that you've seen, because I know you've worked with so many. At Wealthsimple, we're built for whatever you're building. Built for Jane, who wants to break into the housing market. We're built for Ted, who's obsessed with what's happening in the global markets. And built for Celine, who just wants to retire and explore the world's flea markets. So take a moment and think about what you're building for. We've got the financial tools to help make it happen.

Wealthsimple. Built for possibilities. Visit wealthsimple.com slash possibilities. With Smartwater's pure, crisp taste, there's nothing to overthink. So while you may be spiraling over double texting your crush, whether your skincare routine is working because you look the same or is doing nothing because you look the same and whatever the heck red light therapy is, it's definitely not that.

Don't overthink how you hydrate. Life's full of choices. Smart water is a simple one. We've got so many fun ones. We have one lady who's a boudoir photographer and was doing that as a thing for a while. And then eventually people got a hundred other photographers. Like, how are you charging? Cause I don't know exactly the fees, like a hundred bucks a session for a regular photographer

versus like a thousand for a boudoir photographer. So she started doing these little groups and bringing people together. Like this is how I do what I do. And later that became courses and books and stuff like that for her. But a lot of times people think if they're going to get in the education business, it's like, I have to write a book, which I'm writing my third book right now. And it's like the most painful process I've ever, I think it's, my wife gets mad when I say this, but I think it's worse than giving birth. Like there's more pain, I think, than that. I shouldn't say it out loud, but it's like so painful. And I think it's worse than giving birth. There's more pain, I think, than that. Don't say that. I shouldn't say that out loud. But it's so painful, and I think that a lot of people think

that's what they have to do if they want to share their information. Maybe eventually, maybe eventually do a course, but the fastest way is get people in the room, put them together, and share it like that, and it's the fastest way to do it. Every time you do it, too, because I want to address something you just said a minute ago, if I may, because I don't want to let this go by. I'm not a Russell. I'm not a Tony. I'm not a Dean.

Bullshit. I created this guy, Tony Robbins. He's me. Don't get me wrong. But the tempo at which I speak, the way I live, it's a result of all that I've learned. Now, the reason I speak like this for this intensity is I have so much passion because I have so much knowledge, but I didn't have any of this to start with. I wasn't this guy. I trained myself to be this guy. Part of what I do in the course is a lot of people have the knowledge. We can give you all the skill and you still won't fall through. It's still dealing with the fear that stops people. It's the fear of rejection. It's the fear of failure.

And so part of our course is doing what I did to myself to literally condition myself. And I know you've done this on Russell to get yourself to fall through. I mean, you used some of your athletic ability because, you know, you used to train yourself as a wrestler, I remember. You know, I trained. I was an athlete too, but the training I did with my mind in this area and my emotions this year was more important than anything else I learned. And if you don't get that training, then you'll just be another person taking another damn course.

So I told Dean from the very beginning, I said, we're going to give him the best tools. We're going to give him the best technology. We're going to give him the best follow-up coaching. We're going to give him the best, you know, blueprint. We're going to give him the best tools, literally online tools and computer tools, software. But we got to make sure we give them the best blueprint. We're going to give them the best tools, literally online tools and computer tools, software. But we've got to make sure we give them the best emotional tools because 80% of success is psychology and learning how to change that.

And you've done that to yourself. You've sculpted yourself. You weren't always this guy. I wasn't always this guy. Dean wasn't. So I don't want people to negate that. Plus, you don't need to go out and do something that can hold 10,000 or 15,000 people at a time. All you need to do is be able to do something called five or 10 or 15 or 20,

or not even hold anybody develop a mastermind with a mastermind itself brings that energy to the group. So don't undersell yourself, please. Cause so many people do that. All you got to do is do what's next, do what's next, do what's next. And before you know it, I always tell people, most people, they overestimate what they're going to do in a year and they underestimate what they're going to do in a decade. And they underestimate what they're going to do in a decade. And a decade goes that fast.

10 years from now, Jim Rose will say, 10 years from now, you'll surely arrive. The question is where? And if you get started now, you won't believe where you are. I mean, for me, this is my fourth decade, 42 years doing this. I started when I was three, of course. But you can tell. Oh, that's so cool.

Well, I appreciate you, Tony, jumping on and doing the interview with me today. This is something that's going to be so super huge for people and we would jump off the line i'll tell everybody a little bit more about exactly what's including the program and the software and the training all that kind of stuff so they can get deeper and jump into it but i just want to thank you so much for your time and spending uh spending time doing this and also this project i know this is this is the first big course you put out like this for for how long it's been it's been quite a few years hasn't it? It's been, of course, completely different. And I'm excited about it because I'm also excited about working with Dean.

It's fun to do something synergistically. Usually I carry the whole thing on my own back. It's nice to all be together and bring in the different flavors and insights for people. I think people will be deeply touched. And it's meaningful. It's meaningful for me to have the privilege today to know where I've come from, to know where I get to be today. And it's all this path.

And we're showing people the exact path, how they can do it for themselves, starting from wherever they are. So blessings to all of you. Thanks for having me on. Russell, we'll hope to see you soon, brother. Awesome. Thanks, Tony. Appreciate it, man. God bless.

Want more marketing secrets? If so, then go get your copies of my two bestselling books. Book number one is called Expert Secrets, and you can get a free copy at expertsecrets.com. And book number two is called Dot Com Secrets and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest growing non-VC backed

SaaS startup company in the world.