Marketing Secrets with Russell Brunson - My Secret Notebook From The Puerto Rico Mastermind

Episode Date: April 24, 2019

Want to see my top take-aways from the recent mastermind that I was at, with some of the top thought leaders in the world? On today's episode Russell talks about some of the things he learned during his recent trip to Puerto Rico for Brendon Burchard's mastermind group. Here are some of the amazing things you should listen for in this episode: Why Russell almost didn't go to the mastermind group, and how Collette convinced him that they should go. What some of the gold nuggets were that Russell picked up from people like, David Bach, Ethan Willis, and Rachel Hollis. And what mastermind group Russell recommends for you to be a part of for you to get the most success with your business. So listen here to find out what kind of awesome tidbits Russell picked up at the Puerto Rico Mastermind. Transcript - https://marketingsecrets.com/blog/200-my-secret-notebook-from-the-puerto-rico-mastermind Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and CrossLinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. This episode, I want to bring you behind the scenes of some of the cool takeaways, nuggets, and ideas I got at the most recent Puerto Rico Mastermind with Brendan Bouchard and a whole

bunch of other amazing people. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. Hey everyone, hope you guys are doing awesome. I know I've been telling you guys for the last couple episodes, I was going to tell you about this amazing trip we had to Puerto Rico, and kind of pull you into some of the

cool details behind the scenes of what happened, and I wish I had everything recorded and I could just sell you guys access to the videos because that would be amazing for me and for you and for everybody. But unfortunately there were no video cameras allowed. So all I have is my notebook and my thoughts. And so that's what you're going to get today. I hope you guys are okay with that. And kind of the preface of what this event was. So if you've been listening to the podcast for a while, I did this episode last summer or last, I don't know when it was, it's probably eight or nine months ago about the secret Illuminati mastermind meetup meeting that I had in Wyoming. We flew out and took helicopters and all these

amazing business owners were there and it was run by Brandon Bouchard and there was a whole bunch, the list of people that are there was awesome. And so I had a good time, learned a bunch of really cool things. And it was kind of almost more like, I don't know, I'm used to marketing meetings. Like I'm a hardcore marketing dude who just wants to know marketing and that's all I care about. Right. And then I'm around all these personal development people and they are all talking about other things. And it turned into this like, you know, event where we're crying and like changing our emotions and all sorts of crazy stuff that I'm not used to, but I really enjoyed it and had a great time. Anyway, now fast forward eight months later and

they were going to do a second meeting and, um, and I wanted to go and then they were going to bring our spouse and stuff, which that'd be really cool. But then it was like literally the, the date event starts the same day we were getting home from our Disney cruise with our kids. And I'd already been away for like 10 days. I was just like, I can't, I can't do it. So I basically told Brendan, I'm like, Hey, I, we can't go. Then fast forward to Fun Locking Live. I don't think Brendan got my email or my text or however I told him because he didn't know about it. And so backstage, I can't remember if it was before or after his presentation, he was like, dude, you coming to Puerto Rico, right? I'm like, no. And he's like, what? You're not coming? It's going to be amazing. And he starts

like naming off all the people. And then, and then my, my beautiful wife Colette was next to me. And, um, one of the people that was at last year's meeting was, um, Dave Hollis and his wife is Rachel Hollis. If you've read, or if your spouse or your, I guess if your wife or spouse or whatever's read girl, wash your face or girl, stop apologizing. That's written by Rachel Hollis. It was the number two bestselling book all of last year. The only person that beat her was Michelle Obama. Um, so I think she cheated, but you know, who knows anyway, but, uh, she's the book's awesome. I read it first. I had to collect, read it, had tons of my office, read it men and women. And it's, it's an amazing book.

And, um, she's blowing up and just do a bunch of stuff. And Colette loves her. Listen, we listened to her podcast, listen, her podcast is called the rise podcast and her and Dave have a podcast together called rise together, which is really great couples uh podcast and it's just awesome and so over the last you know seven eight months since last event we've really not directly connected with them but through their content and through what they do have had just an amazing time with that and so um um dave said or uh brendan said uh you know he's naming all the people he said dave and clut's like well is rachel coming and brend's like yeah rachel's gonna be there too and said, Dave. And Clet's like, well, is Rachel coming? And Brent's like, yeah, Rachel's going to be there too. And then Clet looks at me.

She's like, we're going. I'm like, oh, great. How are we going to fit this into our busy schedules? But we decided to go. And I'm super grateful we did. So we're lucky. Brent and Abrako Peters went on the Disney cruise with us, with their kids and our kids. And then we got back from the cruise.

We just pulled into Miami or whatever. And then they jumped in the plane with our kids and flew them and their kids and like nine kids my kids and their kids flew them home and then clint and i jumped in the plane and flew to puerto rico and um we got their date early so we got to have a chance to to go to the spa there which was insane and also many cool stories and then the next day the masterminding happened we had a chance to hang out with everybody, get to know them all. I just had a really good time. So anyway, I'm going to just go through some of my notes here and just pull out some of the cool things I got that I think you guys will benefit from. And I may remember some of the people, some of these thoughts may be completely disjointed.

But I'm going to share them anyway. You listen to my podcast. I'll do whatever I want. And hopefully everyone will get some value, some gold out of one of the nuggets that I'm dropping behind. All right. So that said, I'm gonna jump into my notes. So one thing that Brendan had to do at the very beginning of the mastermind, which is fascinating. He talked about, and a lot of times we set goals or to do's of things we want to accomplish. And he said, instead of thinking of things as to do's, when you start thinking of things as things as like scenes, scenes, he said you know if you take a timeline and and go backwards in time like what

are the scenes that were like the most memorable of your life right so i started thinking like well i remember when i when i won my state title my junior year in high school that was just a scene in my life that like i dreamt about it was amazing that happened and like i can always go back like that was an amazing thing my senior year when I took second place high school nationals, I became an all American. Like that is a scene in my life. When I served a mission for my church, like some experiences there are different scenes. And when I met my wife and when I proposed to her and we got married. And then like when the twins were born and like we got pregnant with the twins after not being able to get pregnant for months and months.

You know, like all these things are scenes in your life, right? When you look at a scene, it's like colorful and beautiful. And like, you can feel it, you can experience it. You can like, it's an emotional thing, right? And so he said, like, make a timeline. And in the back, like write all the scenes that you remember in your life that were impactful, that shifted your destiny, right? Just kind of writing those out.

And then he said, what we want to do for now is write all these different – like in the timeline, have these little ticks in the timeline. And then he said what – instead of like having a goal, he said I want you to project a scene in the future. And he said that, for example, like instead of like I'm trying to make $100 million this year. It's like when we hit our goals, we're going to go on this amazing thing. And like project the scene and make it colorful and beautiful something you're visualizing um and um and and and try to visualize and imagine like the experiences and celebrations you have with that thing what happens is that when you when you don't just have a goal but you you create these scenes in your mind of what's going to be like when you when you accomplish the goal or the journey of the goal whatever it means then um

then that thing draws a meaning um to the goal instead of just being a goal it's like this like why do you want to why do you want to have a goal of getting to comic club i don't know well the reason why you know someone in my world would want to get to comic club is like they were at fun hiking live they saw people on stage and they visualized the next year that they were going to be on stage getting that award holding it up getting the picture taken with me and and and that kind of thing right so they were they were projecting a scene of their goal and then that that scene in their mind draws meaning to the goal which is the thing that actually draws you to it and the better you can describe the scene the better um the more real

it becomes right so describing it to yourself or your spouse you're on your podcast or whatever like like the power of that is really really cool and so what again what he had to do is make this timeline and back in time like what are the scenes that happened? And then what were the meanings that I drew from those scenes? And moving forward, what are the scenes that I want to experience? And then trying to visually experience those and see those, which was really, really cool. So that was some coiling from Brendan. Let's see.

I can't remember who this one. Oh, this was from Craig Clements, who's one of the greatest, probably one of the greatest living copywriters right now. He's amazing. And he was talking about the different products in his product line. He's got this huge media company that's killing it,

doing crazy numbers. And he said that if you look at all of the, he publishes different doctors and their products and their books and their supplements and things like that. He says that my goal in marketing is to rewrite the story that's inside of people's heads. Right? So people, the reason why people are struggling in any area of life is there's this story in their head, right? He says, my job through my copy of my videos, my product, everything is to rewrite the story in their head. And as I, as he said that, like I just wrote, I'm gonna write, I wrote is to rewrite the story in their head. And as he said that, I wrote down rewrite the story and then I wrote next to it

with the big star burst around it, new opportunity. If you read the expert secrets book talking about new opportunities, it's all about that, right? If I have to get somebody to shift from the vehicle that they're in right now to get them into the vehicle that I know is going to get them to their future, I have to figure out what's the false beliefs they have, what's that story in their head. And then my job as a marketer and a storyteller is to

rewrite that story and you do that by writing a better story crafting a story that um that they will then believe and when they do that then they will follow you and i thought it was kind of cool the way he looked at what he does as a copywriter he's rewriting stories in people's heads i was like yes i get that that's what i do too it It's so exciting. Okay. All right, I'm going to keep going through some of these notes here. Oh, one thing. So Tom and Lisa Bilibu, they're the founders initially of Quest Nutrition, which is Quest Bars, which is one of my favorite companies out there. They ended up getting it, I think, valued at a billion dollars and they sold their stuff.

Now they started this thing called Impact Theory, which is an amazing podcast, YouTube channel, a bunch of stuff. But it's funny because we were going on this hike and and everyone was doing it because they kind of you know we're supposed to but no one really wanted to we wanted to go back we wanted to do mastermind and stuff we felt like obligated to do it and everyone's kind of sitting here we're at the halfway point of like do we keep going on or do we stop we're having some car issues people are getting sick and so we can pull over and he said something was really powerful he said like i always ask my wife this i say what are your selfish desires like tell me like this tell me what's your selfish like do you want

to do this do you not and she says well my selfish desires i want to go back and do blah blah blah blah blah he's like cool i'd rather do that too and then it was it was pretty cool and so we asked us all like what's your selfish desire like if you if you're being selfish what's your desire what do you really want and then we all told it and then it was like oh we all wanted the same thing so we just did it where most of the time like you know we don't tell people our selfish desires because they go sound selfish and like we hold it back and we don't we don't just use that as a tool and uh because at halftime we end up going these these long rants or you know long problems that can come bigger and bigger and bigger because we don't just we don't just communicate what we really

really want and uh he said that he said that's the tool that they use all the time of just like when they're both trying to decide something like oh i don't know what to do what do you want to do you know that kind of like indecision he stops says what's your selfish desires like if you do anything what that just selfishly what would it be and then boom that's what they're able to go and figure out that's what they're going to do but it's just kind of a cool it was a cool tool for me that i thought was was awesome um okay god i could spend days just going through all this i'm trying to find some of the the really really important things um that i think will have the the biggest impact for you guys here um

um uh sorry i just gotta make sure um okay one of them david bach was there if you know david bach he's written like a billion books they're're all like New York Times bestsellers a million times over. And he's got a new book coming out called The Latte Factor. And I think it's his first new book in a while. And he was asking questions on how to launch the book. And lo and behold, Miss Rachel Hollis jumped up, who sold more books than anybody on planet Earth in the last year. She's like, well, this is what I did. And I'm like, oh, like freakishly writing notes as fast as I could. And, um, it was interesting. She started going through this. Oh, it made me so happy because to me, as I'm writing the traffic secrets book right now, and chapter two is called the dream 100. And she never said the word dream 100, but what she, what she explained was the dream 100 concept

to a T. Um, she said, okay. Um, she said, what are the tribe that my women are already in? And we do tribe infiltration. So she said, okay are the tribe that my women are already in? And we do tribe infiltration. So she said, okay, so what network marketing companies are they in? What Facebook groups? What Instagram channels? All these kind of things. She says, like, what hashtags are they following? And they find those people and say, okay, who are the tribe owners that we've got to infiltrate, right?

Who do we need to become friends with? So she said they basically went to Instagram. And anybody who had over 200,000 followers, they would just DM him like, Hey, this is so-and-so. And like we talk and just started going like crazy messaging. Anyone had over 200,000 followers to build up their, their dream 100, their list of influencers, their, um, their, their tribe, the tribe leaders, right? And then their whole job is tribe infiltration. Um, uh, anyway, which I thought was, was so awesome. awesome uh they pre-sold 200 000 copies of her new book uh girl uh stop apologizing before one live which is which is crazy um and then um oh lewis house

jumped and talked about how he sold his book so he did is he went he found the 20 biggest podcasts um they're not like the little ones but big podcasts would move the noodle the needle in book sales and went and did like in-depth really amazing interviews with those people on the books to get the book uh to get his book to become a new york times bestseller so it wasn't like i need 500 podcast interviews like what are the 20 most strategic best podcasts i can be on they can drive a ton of book sales which is awesome um all right that was some cool stuff um um oh there's many good things here uh ethan willis who's one of the partners of growth.com he talked about purpose management which was really really cool i'm not gonna go too deep

into that but it's just like instead of like what's your process management like what's your purpose management like what like what are you what's your purpose like what's the reason why you're doing this thing and that thing like really going deep and remembering your purpose he said if i were to die in three years what would i have to do to get you know right now and it's like okay based on that like what what should you do right now like go and go and do those things um oh so good so many i wish he went on this like 20 minute riff that was just like i wish i could record that would have been um would have been amazing for everyone um uh a lot of these are just like, I wish I could record. That would have been amazing for everyone. A lot of these are just like little ideas I wrote down of cool things that we could do as we're launching books and things like that.

Yeah, I think I might be done with the stuff I'm going to share. Anything else really big that pops out? Oh, okay, one thing. And I hope she doesn't mind sharing that i've shared this but rachel hollis's big question was like okay we had all these goals all these dreams and we hit them all and like now now what like do we try to make more money do we just are we okay with that like what's uh you know what's okay like what i think that's a um a question a lot of people especially religious people um that we ask is just like it's okay that i'm doing this okay i'm making more money like should i be content should i you know i mean and um a couple

things were really good that were said to her one is um when you start looking at these things are happening to you um the the phrase i wrote down says yeah it is not mine i am a steward so look at that like like this business this money this seems like it's not mine it's god's and and i'm a steward of it's not mine, it's God's and, and I'm a steward of it. So if you'll get from that way, it's like, I'm a steward of it. Like I'm, I'm, I've been called to do these things. Then you start looking at things differently. If I'm a steward of this money or this, this, this platform or this role, like what does he want me to do?

He's want me to shut it down and shrink. It's like, no, that's not, you know, he would want, he would want you to magnify, right. And to bring your calling out and do the best you can and stuff like that. Um, and then the second question thing was like, like, am I going to run out of ideas? What's going to happen? It's like, well, if you are the steward, then, you know, and it's coming from God. And if you are the steward, then, um, then he's going to keep giving you light knowledge because you're the steward of this thing that you're doing and you're doing the right things. You're moving forward. Um, a couple other phrases heard, like not be, it's not because of you, but it's through you. So it wasn't you that did it. Like,

it's not because I'm great, but this thing happened through me. I see that all the time in our, in our community. Um, uh, uh, so many good things. Mother Teresa said that I am the pencil, right? Like I'm not one doing the work. I'm the, I'm the instrument that's, that's writing the thing. Um, ah, anyway, I think that's the core part of'm the instrument that's writing the thing. Anyway, I think that's the core part of the notes I was going to share. But I hope that gives you guys a couple nuggets from my mastermind group. And if you're not part of a mastermind, like, go and be part of one. Plug into one.

You should definitely join the Two Comic Club X one because that's the best one. Or my inner circle because that's the next level, which is even better. But, you know, as of right now, they were only, you can only sign up at Funnel Hockey Live. So I think eventually we're going to open them up to the mass public, but for right now it's closed down. So do what you can to get in one of the, tune into a mastermind group. And I'd recommend getting the two comic club X match mastermind group. It's amazing program. In fact, we have our first event of the year with those guys coming up next week, which is exciting. Um, anyway, I'm going to go. I got so many more things I want to share with you, but, uh, the night is young. It's actually the night is not young. Night is late and I got to go.

Um, so appreciate you guys all. Thanks so much for everything. And I will talk to you on the next episode. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.