Marketing Secrets with Russell Brunson - My Weird Method for Winning at Shorts, Reels, & TikTok

Episode Date: March 1, 2024

We're on the edge of a new trend in shorts, reels and TikTok. Have you seen it? This isn't your traditional shorts script that it seems like everyone is using. This is something entirely new that's taking people from literally 'zero' to tens-of-thousands of followers in one to two weeks! Listen in as I describe where the strategy originated and how we're doubling down in order to take advantage of it as part of my brand new social strategy. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Secrets of Success Learn more about your ad choices. Visit megaphone.fm/adchoices

So I first came to Edward Jones with a great deal of trepidation. When I first met with my advisor, I really was feeling vulnerable about what I would have to share. I was, of course, pleasantly surprised to find that there was absolutely no judgment and a lot of support. And when it was time to get serious, he really took my hand and helped me to do that. Edward Jones. We do money differently. Visit edwardjones.ca slash different. Welcome to the Marketing Seekers Podcast. My name is Russell Brunson, and I'm what you call a serial entrepreneur, but with a twist.

You see, 50% of my time, I'm the CEO of ClickFunnels, helping over 100,000 brands to grow their companies with funnels. And the other 50% of my time, I'm actually in the trenches using ClickFunnels to grow the startups I believe in. During this podcast, I'll take you behind the scenes and show you how we are bootstrapping ClickFunnels and my other businesses from startup to nine figures and beyond. Welcome to the show. Hey, what's up? This is Russell. Welcome back to the Marketing Secrets Podcast. Today, I'm in a new studio. We are filming this on video, on audio, and we're going to see how this one turns out. I'm excited because over

the last couple of years we've been doing a lot of podcasts. As you guys know, our faithful podcast listeners, thank you. But we haven't been promoting the podcast heavily. It's just kind of whoever's listening is listening. And so we had the idea like, hey, what if we set up a little studio, we record these things with some video that we we can use video clips to push people from Instagram and Facebook and YouTube and all the socials back to the podcast. And so now we're filming this in a couple different ways, which is exciting. So hopefully this may be a failed experiment, may be amazing. You'll find out soon if we keep on doing these. So I'm excited though. So today, what I want to talk about today's episode, and hopefully it'll be interesting to you guys, is just kind of a shift that I'm seeing in social.

Maybe I'm the one creating the shift. I don't know. Maybe it's something different. I just know that for a long time, especially Instagram, like I love Instagram, so it's probably the one I spend the most of my time on. But usually when something happens in a platform, it bleeds across all the platforms, right? Like when TikTok came out and started doing shorts and people were like, oh, this is the greatest thing. And of course, Instagram copied it, and YouTube copied it, and everyone copied it.

So what works on one platform starts bleeding into other platforms as well, right? And so short form over the last two years has been kind of the thing, right? It's getting momentum. And I think in our space, in our world, the first person who really blew it up was Alex Hermosi, right?

And it's funny because now everyone's like, oh, you're doing Hermosi style videos? I get probably 30 people a day hitting up on Instagram like, hey, do you want us to do Hermosi style videos for you? I'm like, you mean a video teaching a principle that's short form? Anyway, so good job, Alex. You got the title, they named the type of video after you, which is awesome. But it's interesting, whenever that happens, then everyone starts modeling, right? It's always, in any kind of marketing, it's always like you're looking for the pattern interrupt.

What's the pattern interrupt? It's going to be different than what everybody else is doing. And then you do that pattern interrupt. It works really effectively. Everyone sees you, they copy you, and then that pattern interrupt becomes the pattern, and then it stops working as well. So I'm always looking at what's the next pattern interrupt?

What's the next thing that's really going to work. And, um, and so I'm always watching and it's interesting actually, uh, man, it's been over a month, month ago, a month and a half ago. Now I deleted, uh, all the socials off my phone, which, um, I'd never done before, but I was getting not canceled. I was getting semi canceled. I, there was a lot of heat over, um, a mistake that I made, um, that came out and I was just, I needed to get off getting semi-canceled. There was a lot of heat over a mistake that I made that came out and I was just, I needed to get off it for my own well-being. So I kind of deleted Instagram and Facebook,

all the socials off my phones. But I got a separate phone, a social phone. So social phone stays in my office. So I'm not on it all the time. Like I only see it when I need to and it's a separate thing now. So social's not following me everywhere, which has been really, really nice.

But I have a spot where I can go and I can look at social and go through things. So, um, there was this one interesting, there's this kid, he's probably a 12 year old kid or something like that. And he started a, he started a social, uh, channel, uh, Instagram channel. And it was funny. He's like, uh, I'm going to do one drum beat for every follower I get or something. And so the very first one was like him and his mom. And so he's like one drum beat, that's it. And then the next day he had like five followers. He's like five drum beats, one, two, three, four, five. And somewhere between like one and like 10 drum beats, it went viral. Something happened. Someone shared it. And so the next day kids like, I had 10,000 followers. So he's like doing the drums like 10,000 times. Right. And then that video went viral.

And so the next day it was hilarious. It was like 30 or 40,000 drum beats. And he's like, you see, he's like, Hey guys, um, I got to do 30,000 drum beats today. He's just like wailing on these drums. And then, um, and the next day it was like 350,000. I think it's based on how many followers on the channel. So the year it was like 350,000 followers. And you see the video of him. He's like, Hey, so I have 350,000 followers. Anyway. And like within like seven to 10 videos, this kid went from being an unknown person to having an Instagram following almost as big as me. And then after like 350,000, he's like, I have to stop. I have to go to school. It was the funniest thing. And then he, he transformed the channel,

but I saw like how fast it grew, which was really fascinating. And I started looking, I was like, that's an interesting series. Like, I wonder who else is doing a series like this. One of my favorites, someone who I've been modeling and watching now for, for almost two years is Connor Price. And Connor is a rapper in Vegas. He's a rapper. He's a child actor. He's kind of this super talented kid, which is so annoying to have someone that talented. No, just kidding. He's awesome. But he started doing these series and he went i watched him go from like a relatively unknown rapper to becoming like on all the top top lists he's like uh at all the big i don't know what's what's music's the emmys the grammys whatever that is

he's at all the shows um and i watched him just kind of blow up and uh but it all started way i found out about him was my kids were like dad dad, have you seen the spin the globe guy? I'm like, what's the spin the globe kid. Uh, and so they showed me, and so he started this series and the series was basically, you get a globe, you spin the globe and he'd pick a spot. And he's like Zimbabwe. And he's like, I'm going to go find an up and coming rapper in Zimbabwe. So he goes to Zimbabwe, finds an up and coming rapper. Um, from that, he, uh, from the, you know, finding the rapper, then he does this collab with him, they write, he gives them a beat, they write a verse, he writes a verse, they put it together, and boom, becomes a song, right, and so he's telling this story about this other rapper,

so what happens then, this person here in Zimbabwe, he blows up, because Conor's bringing his people, everyone hears the vice versa, and then they see the story behind the song, and then they all jump to Spotify to go, to go download right or to go listen to it and if you look at like what is the product that that rappers are selling it's shot it's spotify right it's a spotify meet that's their long form content so they make their money so he's building the short form to tell the story then then pushes into the long form right so the first been the globe and it blew up i think like 20 million views and he's just like okay so then a he did a second one, picked somebody in another country, another country. He did like, I think,

eight episodes in the series for like season number one. And he went from relatively unknown, I think he said his goal was like to get two million streams in a year or something like that. Maybe it was a million, like he had some goal of that.

And he ended up getting like 20 million streams in a month or something. It was just crazy, like how this series blew him up by telling the story behind the music, behind the long form content, which is what he was actually selling. So I started watching him, and he did season number one, and then he took that and put it all together and launched the whole Spotify playlist,

which was like, here's the first five episodes of Spin the Globe. He came back later, like, here's Spin the Globe season two, and then the next thing. I watched how my kids got into it, and I got into it, everyone's getting into it. I'm like, this series sucks you in. And then I saw another one that was interesting, I watched how my kids got into it and I got into it. Everyone's getting into it. I'm like, this series like sucks you in, right? And then I saw another one that was interesting was a guy who was like, I'm going to ice bath every single day for the next 365 days. And which is a horrible challenge to do, but that's the challenge he picked, right? So you see him like in the first ice bath and the next ice bath and he's in there like

every day. And then he did a little run for the series where he's like, I'm going to add a minute for every hundred subscribers I get or something. And so he had a couple of videos where he's an ice bath, like 30 minutes. He says like, please stop subscribing to my channel. Like there's too many of you. I can't do this anymore. My body's literally going to freeze. But I watched his channel in a year, blew up because everyone's like watching this thing. And what's fascinating about these series that I think is really interesting is like traditionally, if you look at most social content right is you

create something put it out there in the world and it hits and then it disappears in the feed right it starts dropping down and within a week or two is gone so you spent all this time creating the thing and it disappears and i don't know about you for me as a creator i hate creating something amazing that's going to disappear right um if you look at if you actually if you go to understand.me blatant pitch in the middle of the podcast, if you go to understand.me, we've created a really cool application. It's free. You go create an account, and you can take all the profiles,

like disk profile, Enneagram, 16 personalities, slash Meyer Briggs, love language. You take all those, and it builds, it shows all your personality profiles, right? In fact, if you want to see all my personality profiles, if you go to understand.me slash Russell Brunson, you can see exactly my disk profiles, my 16 personalities. It's kind of a cool thing. Anyway, so if you look at my disc profile, there's the disc profile and then there's the motivators, the values, the things you value the most. And my number one motivator,

my number one value, according to the disc, is ROI, is economics. And that always bothered me because yes, I'm in business, but I don't really, I'm not someone who like, I don't stress out money. I don't, like, I don't, I'm not like, I gotta make this much money. Like, the return on investment of cash is not,

it didn't make sense to me. I was like, that's not really my motivator. And then I had Mandy Keene, who's my partner in Understand Not Me. She's the guru, the face of the business. She told me, she's like, no, ROI doesn't mean, doesn't always mean just like money in the bank. It's the, what's the return on investment in any situation? So if I'm having a conversation with somebody, what's the return on my investment, right? What's the return on my

investment in whatever the thing might be, right? And so, and so in fact, it's interesting, it's why I struggled in school so much. I'm sitting there in this classroom by ADD, like, what is the return on my investment? Like, what am I doing? This seems stupid. Like, what's the purpose of this, right? If I'm in a conversation with somebody, if I'm, if I can't figure out, like, what is the return on my investment? Like, what am I doing? This seems stupid. Like, what's the purpose of this? Right. Um, if I'm in a conversation with somebody, if I'm, if I can't figure out like, what's the return on the investment, I struggle even reading a book, like reading books really hard for me and less, I know I'm going to do podcasts about it. Cause now the return on investment is like, I read this thing. I can share it in the podcast and I get value out of the sharing of it. Right. So for me, it's always the return on investment. So

when I create social content and it hits and it disappears in the feed. Like that for me is, it's painful. I'm just like, man, that sucks. Like it just disappeared. Like what's the return on my investment, right? It disappears. And what's interesting about a series, I watched all the series I've been connected to on social right now, right? Like the Connor Prices.

Like when I found the one, I think I found about Spin the Globe like in episode four or five. I watched Spin the Globe episode four and I was like, this is amazing. And it was like episode four. So I went back and said, what's episode one? So I went scrolling through the feed, going back in time to find episode one, episode two, episode three, right? Which is kind of interesting. With the guy who was doing the 365 days of ice bath. So I popped in like day 180 and he's in a trash can. That's when the caught me in the trash can full of ice. And he's like freaking out.. I'm like, what in the world? So I started scrolling back in time to go watch all the rest of the series. Prior to this, I'd never once scrolled backwards in someone's Instagram feed

to go find something. Cause like you see the thing, you get the hit of dopamine, then you're onto the next thing. Right. But because I got sucked into a series, I got, I got pulled in like midway through it, had to go back in time and go back and watch the rest of the things. Right. We have some similar, if you look at reality TV shows. So you look at a series like Modern Family. I'd never seen that show. I always thought I would hate it. And then one day I walked in, I think someone was watching it,

and I saw one episode of Modern Family. I was like, this is amazing, right? It was probably season six or five or whatever, season randomly. And I'm like, okay. So I went back to Netflix, found season one, and then I binged it back through, right? So series does this really cool thing where by having a series, it pulls people back into your feedback, into your content, which is fascinating. So anyway, I'm telling you all this because I'm seeing this as the trend. And I don't think most people can do it because it's a harder

trend to do. Like everyone wants to do just the one-off Ramosi style videos where you drop a line, you know, and you're done. But I was like, I want to do something different. So I'm trying to become a pattern interrupt right now for myself, and you've probably seen this. So yesterday, or maybe it was two days ago, we dropped the very first video in my new series. And I was like, what's a series of something I'm doing anyway, but I'm documenting the journey, right? This is like Gary Vaynerchuk 101. Document, like, document, don't create, right?

I don't know about how many of you guys. Like, somebody, for me, it's like, I've written three books on marketing and I still get in front of a camera and they're like, hey, like, tell us something smart about marketing. And I'm like trying to create, like, a new video. I'm like, I don't know.

I got nothing, you know what I mean? And I go through my book. I'm like, oh, I could talk about this, I guess. But it's so hard for me to, like, sit down and do that. Hermosi's brilliant. Like, he's, his mind is, I mean, if you know him personally, he was, was like valedictorian in his school he was like like he's one of the smartest humans i've ever met in my life don't tell him i said that because you

know it'll go to his head but he's literally a genius and so he's able to like and he's also one of the greatest salespeople i've ever seen so like he can he just rattles stuff off he has an amazing memory like he's so good at that. And even for me, I struggle. To do short form, 60 seconds, teach something, and then drop a mic. I struggle. I'm better at long form. I'm better at spending the 20 minutes together on a podcast or 90 minutes at a webinar or four days at an event. I'm better at long form.

I struggle with the short form to drop the bomb. But that's coming back to creating, creating, creating. It's hard to keep creating. How do you create 10 reels a week? How do you create? That's hard. But the series is you create, you know, like that's hard. But the series is cool because it's like, what's something you're already doing anyway? And then you're just documenting the journey, which is way easier, right? So for me, it's like, well, I'm writing a book right now. And so, and I've been writing, I didn't realize this until I was recording episode

number one. It's been like 1,079 days, which was like two years, 11 months. I can't remember exactly, but when I got the contract from Hay House to write this book, and I still, and I'd written like 10 different drafts of it. And so what I did for my very first episode was like, here's day number one of me writing a bestselling book and hopefully selling a million copies. Like that's the goal. I'm calling my shot. This is where I'm going to go, right? Just like the ice bath guy. Like my goal is I'm gonna do an ice bath every day for 365 days, right? I'm going to do a drum beat for every follower I get on Instagram. It's like I'm calling my shot and then I'm documenting the process of me trying to achieve that.

So I tell the story how I think it's 0.4% of books ever sell over 100,000 copies. My three books all sold over 100,000 copies. This is amazing. I'm in the top 0.4%. But guess what? Only 0.003% have ever sold a million copies of the book, and my next one I want to sell a million copies.

So here's my journey of how I'm gonna go from zero to a million copies. And by the way, I've had this contract to write the book now for almost three years. I still haven't written it, I'm deleting the whole thing today, and today I'm starting over. So I delete the entire manuscript off thing,

and I'm like, day number one, here's what I'm doing. And then basically every morning I wake up to write, I just grab this camera out I record hey it's day number two of how to write a best-selling book hopefully selling a million copies today I'm editing right and then I was on the plane I was using my free write to type something hey day number five I'm jumping on a plane right now I got my free write I'm gonna write it's really cool because free write forces you not to use your analytical brain you can only use your creative brain and so I was on the plane and I'm writing it's funny because the video editor's like you have to get b-roll so I'm on a so awkward I'm on a plane I have my free ride I'm like typing and I'm like how do I get b-roll so like I have my phone and I'm

like click and record I'm trying to like put it in my seat belt so you can see me typing and then like all the people in the plane around I'm sure looking like making fun of me like this is so embarrassing so I'm like trying to like type and then but the phone keeps falling out I can't get b-roll my hand so then like I'm trying to put the seat belt phone keeps falling out. I can't get B-roll in my hand. So I'm trying to put the seatbelt up around my chest. I can put the phone in. And it's falling down. I'm trying to pinch the phone with my neck as I'm trying to B-roll my hands. And I'm having the phone.

I'm holding it with one hand. I'm typing it going around. It's so embarrassing making your own B-roll by yourself while you're on a plane with people. Anyway, super embarrassing. Then my house, I do the same thing. I do the thing. And I set up my phone right here. I click record.

And then it has me typing. And then if I'm reading my house, I do the same thing. I do the thing and I set up my phone right here. I click record and it had me typing. And then if I'm reading a book, I set up. And so I'm getting these little B-roll shots. And then I send it to the editors and they're popping out a 90-second video of me just each day. Here's day one and one, day number two. What else is there? Day number three. And so I think I've recorded seven or eight days now, which is awesome. And then I got to the spot where I was like, I'm doing my research phase, right?

And so chapter number one, I'm talking about this concept called the resistance, which Steven Pressfield, who wrote The War of Art, is all about resistance. I'm like, I would love to interview this guy. So then I'm like, I'm gonna interview, so like this day, you know, one of the days, like I'm on Instagram, I'm like,

holy crap, Steven Pressfield already follows me. Like this is insane. So I follow him, I mess with him, like, hey man, can I interview you for my thing? And we start a conversation and then like, now next week I'm going to be in the studio recording interview with him, which will become a YouTube video, but it'll become part of me documenting the journey, which then becomes part of the book. Like it's just me documenting the journey and it's fun as opposed to like, Russell, be creative. Go. Hey guys, welcome to

my video. Let me tell you three secrets about, you know, like so much harder to do consistently, where this is like, I'm writing the book anyway. Let me just do it. I have a wrestling tournament coming up in a month. So I'm probably doing a little mini series, like how I'm going to get in shape the next 30 days for the wrestling tournament and how I got to lose 17 pounds or something like that. Right. And that becomes a little mini, a little mini series. And some of the series aren't tied to, so you'll notice my channel over time. We're doing, there's gonna be multiple different series in there, because they hook people and drag them into the storyline, right, and it's, again, this is like storytelling 101, it's so, I think it's so much more powerful, anyway, we're gonna find out, jury's out on the idea, but I think it's really cool, but I have the series like day one, day two, but also just random series, like for me,

for example, you may or may not know I order anywhere from one to a hundred books a day, depending on honestly how I'm feeling when I'm like not feeling good about myself or I'm depressed or like struggling or whatever. I'm on eBay searching and you know, a week later, if like 20 books show up or 30 books show up, people like, wait, what happened last week? Why were you upset? I'm like, I don't remember now it's's over, but I'm getting these books every day, right, and like, I'm opening these books, I'm finding, like, some of these treasures I'm finding are insane, and so my team is like, what if you started filming yourself opening the boxes every day? I'm like, oh, in fact, we had two or three that we filmed with me randomly, and those videos got like 300,000

views on Shorts, like, it's crazy, so I'm like, all right, so now every time I open my boxes, I click the camera, I'm like, what's up, this is the day in the life of the bibliomania, I got 20 boxes today. Let's open some. And then if anything cool comes out or a cool story, then they sync to just that and that becomes the reel for the day. Instead, I have this storyline that's being posted. I got these books I'm opening. It's making my feed more story, right?

Again, the whole concept of document, don't create. Anyway, so that's what I'm going to do. And I'm having way more fun with it so far so anyway I want to share with you guys today because I don't know if you've tried to do hormonal style videos I tried we filmed like 50 something of them in a day and it was like it was painful it's hard for me they didn't perform as well they I didn't feel natural wasn't like the Russell style it was me trying to be something I wasn't and I feel like this format for me is more fun more easy more sustainable and I think again jury out, but I think that what's going to happen over time,

that this will grow pretty dramatically. People will come in on episode 38 of me writing a book, and they'll be like, what's the story? And they're going to binge watch 38 episodes of shorts, which now I have to spend an hour and a half with them, versus right now you get these pops of hits every once in a while. And from there, they want to go to the long form. so when the book is actually done people are going to want to do it right maybe you document you creating your next course you document you writing your book

you document you whatever the thing you're doing right uh the event you're putting on like we have funnel hacking live in 189 days from today i could be like how to fill funnel hacking live how to fill an event day number 192 you know like like what are you doing anyway call your shot this is the goal so i'm doing i'm gonna take you on a journey, and boom, and now you got this fascinating, cool thing. You're gonna bring people into your world, and over time, this is how you create binge-worthy content where people will go back and binge what you're doing.

And for me, as someone who, like, ROI is my number one motivator, I love that, because now what I'm creating doesn't disappear in the feed. It's not a one-hit, you know, dopamine hit, but it's like a long-term thing where we can actually change their life and spend time with people at a more intimate level. So anyway, what's up everybody. This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. And Taylor spoke at our last funnel hacking live. Cause I wanted

him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JP Morgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately.

It's not the time to be gambling with your finances. So, Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the Revolving Price Method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add

into your funnels. So go over to wealthy consultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments. But this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to

take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's Working Geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have, first off, the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do.

Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com. But I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com.

Again, two Gs, working genius, two Gs in the middle, workinggenius.com, and then use promo code secrets, S-E-C-R-E-T-S at checkout, you get 25% off. But then we'll take the test. Again, it takes you 10 minutes, but even in a 10 minute session, you will get something that is so insanely valuable

to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are, with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com

and enter the promo code SECRETS for 20% discount. Take this test for yourself and for your team, and I promise you it'll change the working dynamics amongst everybody and help your company to grow. There's the game plan. I hope you guys enjoy it. Hope it helps you guys. If not, then don't try it. But if it is, try out this method. And then also I recommend go to my Instagram, go to instagram.com slash Russell Brunson and go find, go find day number one. You'll see it, which is basically day number one of me writing a bestselling book and hopefully selling a million copies. Call it my shot, and it's video number one. By the time

this comes out, maybe it'll be video two or three or five. I don't know how many will be out there by now, but I hope you enjoy the series. Worst case scenario, follow me on the series. Best case scenario, start your own and see what happens. Thanks so much for listening, you guys. I appreciate you all, and I hope you enjoy this format for the Marketing Secrets Podcast. If you do, let us know. We're going to be putting out a lot more content for you guys because I'm in a really fun content mode right now. Anyway, for a year, year and a half or so, I was struggling, and I'm having more fun with it again.

So I hope you're enjoying this stuff. I hope you're enjoying it. If you're in YouTube, we have a new YouTube channel that's been crushing it. We're putting out some really unique, really fun 20 to 30 minute videos um like we had one that just went about like should i let my high school son drop out of high school and that video has been it's it's been viewed really well but i'm getting these like

people writing novels in the comments like their frustration their kids their beliefs about school i've got teachers who hate me because i'm talking about this. Because I like, what's the point of school anyway? So this has been fun. More on the controversial side. We have a video coming out on YouTube soon about the F word, which is going to be, I'm really excited for that one. I sent all my friends who are speakers, I'm like, hey, can you send me a 30-second clip on why you think someone should or shouldn't use the F word? It was crazy. Of course, I got a video back from Garrett White.

If you're not F and F. And then other people were like, the F word is the worst thing. Like Myron Golden sent a seven-minute video back about how passionate he was about not using the F word. And it's just like all sorts of stuff. Anyway, there's some really fun stuff happening over there on YouTube. So go check it out as well, our YouTube channel. But yeah, we're trying to create more cool stuff for you guys as many places as we can. Hopefully you enjoy this one. If you do enjoy this episode, let me know. I do watch my, if you, if you tag me on socials, when I get my

social on every day, first thing I do, I look at all my tags. I look through them. So if you take a screenshot of this and you tag me on Facebook, Instagram, any of the socials and tag me and be like, Hey, love this episode. Hey, this episode, Russell, would you talk about this? Like I literally see those things personally because I don't know, we all have that little thing in us where like, are people talking about us? What's happening? Like, do people still like me right now? Like I gotta find out. So I'm always looking at those things. So you tag me, I do see them. So tag me, let me know if you'd like to show this episode, this style, um, of podcast. And, uh, if you enjoy this as well, like send this to more people. Um, um, we've put a lot of effort this year and get the podcast to grow as well. So if you enjoy this,

send it to other people. Let them know about this episode. And make sure you like, follow, subscribe, comment, all the things. Anyway, with that said, I think I appreciate you all. And we'll see you on the next episode here at the Marketing Secrets Podcast.