Marketing Secrets with Russell Brunson - New Framework Hack From The Mastermind In Paradise

Episode Date: March 7, 2022

One of the cool "Ah-ha's" I had today, sitting in our 2CCX, Inner Circle, Category Kings mastermind group. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing In this podcast episode, Russell Brunson shares insights from his experience at a mastermind event in Mexico. He reflects on the shift from hosting a cruise to an all-inclusive resort for the event due to COVID-19 concerns. Surprisingly, more people registered for the resort event compared to the cruise, which Brunson attributes to the appeal of the resort setting. Brunson then delves into the power of having a singular framework in business, using Brooke Castillo's business model as an example. Castillo's business revolves around one core framework that she teaches across various platforms, from her podcast to her membership site and coaching certification program. Brunson emphasizes the effectiveness of this approach, noting that Castillo's business is among the most successful in the industry. Drawing parallels to his own business, Brunson discusses the multitude of frameworks he has developed and teaches through his books, such as "DotCom Secrets," "Expert Secrets," and "Traffic Secrets." He explains how these frameworks form the foundation of his coaching programs, from One Funnel Away Challenge to Two Comma Club X Coaching Program, Inner Circle, and Category Kings Mastermind. Brunson highlights the evolution and application of these frameworks within his community, with members sharing their experiences, tweaks, and adaptations to the core principles. He emphasizes the importance of networking and learning from peers, as demonstrated in the Mastermind event where participants share insights and strategies derived from applying the frameworks in their businesses. In conclusion, Brunson encourages listeners to follow the path of mastery through his coaching programs and events, where they can learn, network, and share experiences with like-minded entrepreneurs. He emphasizes the significance of having a solid framework in business and the potential for success that comes from mastering and applying it effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team, and I promise you it'll change the working dynamics amongst everybody and help your company to grow. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I'm sending you a message from beautiful Mexico. So the big question is this.

How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Hey, what's up everybody? So we are here actually at the 2ComicClubX Inner Circle slash Category Kings Mastermind Group, which is exciting. We're in mexico in the

past we used to do like the the big two comic club cruise but um you know cruises are kind of sketchy now so we decided to do to rent an all exclusive resort and it's actually really cool because um it was interesting and i don't know there's a lot of variables so this may not be the only one but i thought we would get more people to register for the cruise. That was even pre-COVID. It's a pre-COVID-related cruise. We had about the same amount of people in our mastermind group. And we had X amount of people that signed up for the actual cruise from that pool of people that were eligible to go.

And then this year we had, you know, this year's post-COVID. So we did it here. And the group of potential people who can come is about the same, but we had like three times as many people register for, for this. And so, I don't know, it could be just COVID people want to travel and get away. That's definitely a possibility. But, um, I think that more people want to go to an all-inclusive resort than a cruise, which is the opposite of what I would have believed and thought. So anyway, it's kind of cool. My one fear is on the cruise was nice because everyone's kind of jammed in this little boat. And so more people got out and met. I'm a little nervous that here

people are going to hide in their rooms during the off sessions, but hopefully not. So anyway, I'll report back and let you know more how it's going. But so far we've finished day number one and it was, it was amazing. It was really, really cool. So I want to share with you guys all just kind of a thought or an aha or a, I don't know, something that hopefully will be helpful for you all. Um, I'm hoping that all of you guys, especially those who are obviously, you know, we kind of cater towards two types of businesses. There's like the expert business and the e-com business. Right. And so a lot of my e-com people, in fact, it's funny here at the event, it's broken into groups. Like here's who's our expert group.

Here's our e-com group. And, you know, Alison Prince teaches a lot of the e-com stuff. I teach the expert stuff. And so it's kind of split down the middle there as well. But we're both trying to do a crossover where she's trying to get all the expert people to do, to add physical products to their, to their offers. I'm trying to get the e-com people to add info products to their offers. So'm trying to get the e-com people to add info products to their offers.

So it's kind of a blend back and forth. But the thing I want you guys to understand is just the power of, honestly, a singular framework. Each of you guys who are in a business, you have some type of framework, right? Some kind of process or system or things that you do take somebody through to get an end result, right?

And one of my favorite people that I've seen do this is Brooke Castillo. Brooke is a amazing entrepreneur. She's got, um, man, she's, she's got a great, huge podcast, great podcast, a great membership site, great coaching certification program. In fact, um, all of our, um, one-on-one coaches for our mastermind groups all come from, uh, from her program. They're all certified through her, but she basically has created one really, really, really, how many reallys can you give her? 22 reallys, uh, really good framework, right? And her business is based around, honestly, it's one core framework. And she teaches this framework on her podcast. She talks about it on her, you know, in her emails, like everywhere she's talking

about this one framework. Um, and then, uh, she has membership site that's 300 bucks a month that then teaches people how to use the framework, like how to get, um, how to use the framework in your life. If you're a coach, how to use it for other people, like all sorts of stuff. And then, uh, I think it's 300 bucks a month. And then she has a coaching certification program. It's like $18,000 a year, I think, or I believe that's what it is. And there's where she helps you to master the framework where you can start teaching it and helping coach other people. And it's really cool, right?

But that's her basic business. She has one framework that she talks about for free everywhere. Then she's got a membership site, 300 bucks a month, where she teaches you in depth how to use the framework and get live coaching from coaching students,

stuff like that. And then on top of that, she's got the certification where you can master the framework and use it as a tool in your own business. But her whole business, and her business is multiple, multiple A figures. One of, if not the biggest in full product business that I'm aware of right now, which is really cool. But anyway, again, we come back and we look at that and look what she's doing. And yeah, it's insanely successful. Right. And so, um, as I was, as I was thinking about the mastermind group we're in right now, and

if you guys know my business, hopefully you do at this point, I have frameworks. I don't have one. Um, I have probably some more obsessive compulsive. I don't know. OCD is high with me, but I have a lot of frameworks, right? And if you read.com secrets, experts, secrets, traffic secrets, like those are my core frameworks kind of all laid out, right? If you've gone through those books, you understand my, my prints, my framework of the value ladder, and then my frameworks for each types of funnel inside the value ladder, my frameworks for my

scripts. And if you go to expert secrets, you learn other frameworks and you learn frameworks about how to start a movement. You learn frameworks about how to do a, do your sales presentation, your perfect webinar, right? You learn frameworks and how to close. You learn those ones. And then traffic secrets, you learn dream 100, you learn congregations, you learn frameworks on how to infiltrate any, any media platform and like on and on. Right. So those are like my core marketing frameworks. There's a bunch of them and there's other ones we teach that aren't necessarily inside the books, but the core ones are there. Right. And so what's cool about it is like if you look at my business i can go and i

can for free teach talk about any of my frameworks right like i've done 100 podcast interviews about the dream 100 framework i've done other ones about you know about value ladder and other ones about um just yeah i need them but the tons dozens of frameworks i've meant i've you know not invented i'm it's that's right word the ones that we kind of put together um uh i've, you know, not invented, that's the right word, the ones that we kind of put together. I've done, you know, tons of training on every one of those things individually, but they all push back like, hey, if you want to learn this in more detail, go get the books. And people read the books and they get all the frameworks, they get a good understanding of them. And then from there, they're into our value ladder. Okay.

Now, after you've made a value ladder, everything else we do is just based on those core frameworks. It's not like I'm teaching more things, honestly, which is kind of cool. Like it's just, it's mastery. It's like learning like how to actually use these frameworks. Right. And so if you go up our coaching ladder, right, there's like one funnel way, which is picking like very specific, like we're gonna show you guys one, um, you want framework for creating product, one framework for a funnel, a very specific type of funnel, one framework for traffic, right? So it's like one framework across each thing. And that's the OFA challenges, right? And then from there, we send people up to our Two Comma Club X coaching program. And Two Comma Club X coaching program then is where we're picking a couple more frameworks. We're going deeper in it where we got coaches.

You got one-on-one coaches. You got group coaches. You got a tribe of people who are working together. You got all these people, right? And it's like really helping you to dial in and perfect this framework. And then after you get down to Two Comma Club X, which people stay in the Two Comma Club X coaching program until they win a Two Comma Club award. They make a million dollars. And then something secret happens.

Funnel Hacking Live. Nobody knows this except for the two comma club winners. But when you win the two comma club, we invite you to a secret luncheon. That's only for people who've won the two comma club or above. And at that two comma club luncheon, I invite people to join my inner circle. And it's funny because a lot of people join the inner circle. And we found this, especially people who had been in the two comma club X coaching program and moved up to the inner circle. They're like, Hey, what's the curriculum for inner Circle? I'm like, there's no more curriculum. You guys have gone through these things, right? The Inner Circle and then after my Inner Circle, we've got a category. It's like the different levels here. It's still, it's the same frameworks.

We've already learned them. But now inside the mastermind, what's been cool is over the last 10 years that I've been teaching this stuff um we've got now thousands if not hundreds of thousands of people using these frameworks in different in different places so the mastermind now becomes everybody else saying okay well yeah i did a challenge funnel but this is ready different i tweak this i added this i changed this you know and then oh i did a my value ladder looks like this and oh my thing looks like this and just everybody taking taking these core fundamental frameworks that we first laid out and then building on them, adding things, tweaking things, changing things. Right. Um,

I had someone today who, um, same thing, like they come through our training, but then they figure out this new hook and the new way to do something. And then they built this huge two column club business doing that. And then we had her come and present today and like, Hey, here's, here's what I'm doing. It's like, it was, you know, there's a lot of similarities, but it was like her twist, her taking how she took the frameworks and evolved them and developed them further and like had new cool things. And then we have these national meetings where everyone's getting up and they're sharing. And like right now there's people all around this resort here in Mexico and little meetup

groups. And there's like groups, like everyone who's doing challenge funds meetup and they're all sharing best practices. Like, Oh, we did this and we added this little thing. We had this badge here and increased conversion by this. Oh, and we did this. Right. Everyone's sharing things there. And then there's a high ticket group. And then there's, um, there did this and we added this little thing. We have this badge here and increased conversion by this. Oh, and we did this. Everyone's sharing things there.

And then there's a high ticket group. And then there's another group, another group. So there's all these groups happening, pop up all around the resort right now of all the people in our mastermind groups, all just sharing like, hey, I took this core framework. Here's how I tweaked it. Here's how I changed it. Here's how I applied it to my business. Here's how I applied it to my industry.

Here's how I did it. And so it's really fascinating watching it because the evolution of this was not like Russell to go higher, take it anymore frameworks. It's like, no, no, it's just, it's mastery, it's application. It's sharing the tweaks, the changes, the evolution of the frameworks amongst those of the people that are out there in the trenches using them.

And that's why this has been so fascinating. I wish I could sit in everyone's little breakout groups and just take notes while everyone else is sharing because there's just so much gold that everybody's dropping. And so anyway, I want to share it for a couple of reasons. Number one, if you're my value ladder, like this is where you're going.

Keep figuring these things out. Start having success. Get in the coaching program. Get to the Two Comma Club. Jump in the inner circle and then come to these masterminds where you can start taking this and network with,

I think we have 600 people here on resort with us, which is cool. I think the resort holds 900 people and we've got 600. It's like more than half of the people here are funnel hackers, which has got to be awkward for all the people wondering why we all have these, you know, similar t-shirts on. But, you know, that's what we do. And so be part of that group and like start sharing with each other. It's just like so fascinating. You know, Funnel Hacking Live is a version of that. You can Funnel Hacking Live and it's like all the speakers are people who, for the most part, grew up in our community, who learned the core frameworks, started using the ClickFunnels software, and then they figured out their hooks, their tweaks, their way that they evolved the principles and got them to work for them and for their market.

And so it's fun, like everybody building upon each other and like all for this one common framework. So again, number one is if you are in my world, like this is the path, this is where we're trying to take you. This is the experiences we want you to have with us here in Mexico, do these kinds of things. Um, and number two is for your own business understanding. That's the, that's the, that's what the value ladder actually looks like. It's not more stuff, more stuff, more stuff. Again, I look at Brooke's business and it's one insanely good framework. And then it's just gone deep and deep and deep on that to the point where she's got one

of the most successful in-full product businesses in the industry today from one framework. So I want you guys to understand that because it's powerful, it's cool, it's exciting. And hopefully it gets you guys excited as well. So with that said, thanks for listening, and hopefully you'll be here with us in Mexico at the next Mastermind in Paradise,

which will be coming in about a year from right now. So, all right, thanks so much, and I will talk to you guys soon. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff, and be sure to tag me and let me know why you loved this episode then please take a screenshot on your phone and post it to facebook instagram or wherever you post stuff and be sure to tag me and let me know why you like this episode and what you'd like to hear in the future that'll help me to know what's great for you also dan

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