Marketing Secrets with Russell Brunson - Not Enough Time To Build Your Business? Do This Now!

Episode Date: March 30, 2022

If you're struggling to find time amongst all the things to get your business out there, this little hack/shortcut should help get you to the finish line fast. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing That was quite the podcast episode! Russell really dove deep into the process of building a business while juggling various other responsibilities. He emphasized the importance of momentum over time management, suggesting that getting started and putting your work out there imperfectly is key to progress. Russell shared his own journey of creating products and the initial failures he experienced. He stressed the need to embrace imperfection and to start selling or publishing before things are perfect, as waiting for perfection can hinder progress. His advice to start talking about your project and making it public, even if it's scary, resonated with the idea of building momentum. By consistently putting your work out there and iterating based on feedback, you can accelerate your progress and eventually find success. It sounds like Russell's friend, who's struggling to find time for his passion project, could benefit from this perspective. Encouraging him to start sharing his work and seeking feedback could help him gain momentum and move forward with his business goals. Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up, everybody? Good morning, and welcome back to the Marketing Secrets Podcast. I'm heading down to day number two of the writing retreat, and I wanted to talk to you guys today about a question that one of my friends sent me, which I think, you know, obviously, if one person asks me, there's probably

100 or 1,000 of the same question, and the question was all around, like, how in the world do I find enough time to do my day job, plus my hobbies, plus my family, plus my passion, and also start building this business at the same time? And so I want to address that, give you some thoughts and ideas. And so we will dive right in after we come back from the theme song.

So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody, I hope you guys are awesome. First off, we had such a good day yesterday at the writing retreat, and like I said,

we're writing all of the copy for ClickFunnels 2.0 and the launch and the offer, and like, oh, it was just so much fun to get a whole bunch of creatives and smart people in a room, and then for me to have a chance to share the vision, like here's what's happening with ClickFunnels 2.0. And here's, here's how the market's shifting. Here's where we're going. Here's like just giving them the brain dump. And then we literally had everybody, all the writers. And there was like, I think five or six, six, maybe six of us. I think

everyone went to a different room in the, in the penthouse and closed the door. And we had like four hours, like, all right, write your, write your sales letter, write your VSL, write your script, write whatever it was. Right right so everybody went and they wrote their own thing which was really cool and then the other day we came back and had everybody sit up and like read it and so they had to like stand in front of the group and perform it which was um i think everyone everyone was really nervous because it was like um you know you're putting this thing out in front of it and you're reading it to everybody and you know most of our writers they write really well but they've never they don't normally like present in front of it and you're reading it to everybody. And you know, most of our writers, they write really well, but they've never normally like present in front of a group.

And it was so much fun first off to hear them each present their own scripts. Like it was fascinating and it was fun to see their personality and, and the different angles. And, and it was cool. Like everybody had like their own angle on how they presented it and like the hook and the story and all that kind of stuff. But then like, it was interesting because everybody's scripts kind of like bumped into each other in the middle. Like we all use very similar analogies. We all use different things that, it was just really fascinating. Like the cross sections of where things lined up. And so when it was done, it was like, okay, these are all amazing. Now what do we do? And, uh, and then what was cool is we took like, like there was one, there's one script that

I think was my favorite from like the video standpoint. So we took that, my headline, I, well, I was very proud of my headline. So I, maybe I, I bolded those every, actually I was the only one that wrote a headline if I'm honest. So we use my headline, that VSL script and then, and then, uh, took parts of like my, the way I did the call to action and the offer and stuff like that. I put that in there. And so I put all in the one huge doc and then I went through and I went through everybody else's scripts and I found like the things they had said and talked about are like different chunks. Like, Oh, I loved how so-and-so did this part. I love how so-and-so explained this. And then I went in the Google doc and I highlighted where those parts would fit in. I kind of made, I kind of like highlighted and made a

comment. I said, okay, let's see if we can weave this part of the storyline from so-and-so script into it here. And then so-and-so's thing into here and kind of did that throughout the entire thing. And now we've got one kind of baseline script that we're going to be working off of. And so today, um, the writers are going to go deep on those and kind of try to like do another pass and polish it up and clean it up and figure out more ways and get it better and better, which is going to be really cool. And then some of the other scripts that we weren't able to use as the core video or VSL, they're still really good. And so we're going to, um, have some of the writers work on taking those and developing them into actual ads and, and other things that we can use them for ads, email

sequences, et cetera. So anyway, it was a really fun day yesterday. I really enjoyed it and I'm definitely gonna have to do it again. So, uh, anyway, on the way home, as I was driving back, one of my buddies messaged me and he's someone who's awesome. I have so much respect for him. Um, he is, um, an amazing father. He is on, you know, he's got his day job, which is, you know, consuming and, and he, you know, a lot of people when they get in this business, they just like will ignore their job to try to do the side hustle. And, um, this guy's got an integrity where he works hard at his job and he's focused there and then he gets done. He also is a wrestling coach. So he's coaching wrestling. And then after that,

he, um, you know, is being a husband and a father. And then at the same time, he's trying to build this, this thing. He's passionate about it. Right. And he spent the last couple of years working on it. He's been, I know through OFA a couple of times, he's been to Funnel Hacking Live. He's like, so he's, he's in it. Right. Just like all of you guys, like he's in it. He sees the dreams, he's the vision. He's trying to create something amazing for his family. And so, um, but at the same time, he hasn't, like, he hasn't gone live yet. He hasn't launched, he hasn't started selling anything yet. And he's just like trying to figure out, like, how in the world do I find the time

between all the things I'm doing to be able to dedicate the time? And as you guys know, the first time you jump into this business, it's not just like, it's not like something simple where you go, I'm going to learn how to flip hamburgers and do it, right? Like, there's so many things, so many skill sets. Like, you have to learn, first off, like, it's not like something simple where like, oh, I'm going to learn how to flip hamburgers and do it. Right. Like there's so many things, so many skillsets. Like you have to learn first off, like just the strategy of how this even works. Right. That's number one. Then you got like, now I know the strategy. Now I got to figure out like, how do I create a product? So you have the whole, like you have to develop a product, which for a lot of people, that's a whole brand new

thing. Right. Like how do I write a book or how do I create a video? How do I make a course? And then after you rewrite it, well, how do I edit? How do I make a PDF? How do I make a video? Like, like there's, you know, all the skill sets involved in just the product creation. Like there's tons, right? Then the product's done. And it's like, now I got to figure out how to sell it. And like, how do I put it in a member's area? And now, now I have, you know, after it's there, I have a tangible thing, but now I

got to figure out the words. Like what's the copy? And then what's the funnel? What's the upsells, the downsells? And then how do I position? And I need graphic design. Like the first time you play this game, there's a lot of, there's a lot of pieces, right? And it, and it's, it takes time. It takes energy. It takes money. It takes all the different

things. Um, and so as I say that, first off, for anyone who hasn't had success yet, I'm sure you're thinking like, Whoa, what if it doesn't work? That's a lot of work. And it is a lot of work up front. Um, but after you've figured out, like, and after you get it done, then it becomes easier and easier. In fact, it's interesting because, um, a lot of you guys know, I've heard, told my potato gun story a million times, but that wasn't actually the first product I created. I created some other ones first. Um, and the other ones took the longest, but they took, I made the least amount of money on them, but it was my first idea. And I, same thing. I had to go learn all these things now. And I'm also going to tell you guys not to, not to be that annoying guy, but like, it was actually harder for me back then because we didn't have click funnels. Like I was also trying to figure

out how do you buy a domain name and then how do you hook the domain name to a server? And then how do you even buy a server? And then after you have a server, how do you FTP? And then after you FTP, how do you, like, how do you, um, you know, get it to show up then. And I'd figure out how to like, how to edit a webpage and front page. And then we had to like, um, like now you have that, like how to connect it to a shopping cart. And like, it used to be even harder. So I'm just saying that, but I was lucky. I was able to do it in a time when I didn't have all the other responsibilities. I was wrestling and I was married, but we didn't have any kids. I didn't have a job. So I was able to, I had time to be able to figure those things out, but it was a lot harder back then. Nowadays with ClickFunnels,

we've taken so much of those, like the annoying things off your plate so you can move things faster, but you still have to figure out all the rest of the things. Right. And so, um, oh, Tesla, if you auto drive, it's really cool. But if you, um, don't pay attention to it, then it cancels auto drive. So I just got kicked off auto drive. So I have to hold my steering wheel for the rest of the, the drive to the, to the riding retreat. Anyway, I apologize. This is ADD Russell jumping out for a second. Um, okay. So, um, like I was saying, okay, I'm trying to memorize that. So what I was saying is like the very first product I built was the hardest cause I had to learn all those things. Like it took me so long to figure out this stuff and then getting copy written.

And I remember I hired someone to write copy because I didn't know how to write copy. And like I paid him like 500 bucks, which was a ton of money for me back then. And the copy came back and it sucked. And I didn't, I knew it sucked, but I didn't know how to fix it. I'm like, ah, and I was, it was just thing after thing after thing. And then, you know, I spent all the time, the energy, the effort. And then like I finally launched it and guess what, the effort. And then I finally launched it. And guess what happened?

Nothing. Nobody came and saw it. I was like, oh, man, I put in like a year's worth of work and nobody gave me any money. And then I kept trying and trying. Then you figure out the next step, which is like, now how do you sell it? How do you drive traffic? How do you get eyeballs? I spent the next few months trying to figure that out.

And I made a couple of sales. And when all of a sudden done after the first year, year and a half, almost two years, actually 18 months for me. First 18 months is when I started making sales. It wasn't good money. It was like, oh, I made the product I'd created myself for $67. I made a sale. I was like, I made 67 bucks. 18 months in, $67. If you do the math on that, it was like a penny an hour or less. I was like, I made 67 bucks. I'm like 18 months in $67. Like if you do the math on that, it was like a penny an hour or less. Right. And I'm like, this is horrible. But what I didn't realize at the time, looking back now is that when it was like, after I'd done it all and I launched that, it wasn't making that much money and I wasn't the best market, but I had learned

all the skill sets I needed to do. Right. And so after I knew it, then I was like, Oh, well, I'm gonna do this potato gun thing. And like that went fast because I knew, all the skill sets I needed to do. After I knew it, then I was like, oh, well, I'm going to do this potato gun thing. That went fast because I knew, all right, I just need a product. I need a videotape. I got to edit it. I got to put up a sales page. I knew the things.

That one, instead of taking me 18 months to do, I did that next one in a month. The cool thing is I had met people along the way. I met someone who did graphic design. I met someone who could write copy. I met all these different people. The second time, I didn't have to go find all these people again. I was able to go faster, right?

Launched Potato Gun. I made a little bit of money, but not a ton. And then I was like, okay, what else can I do? And I had another idea for a thing called Article Spider. So I created that. And that one went from, you know, 30 days. I got that done in like, I don't know, 21 days, right? Three weeks I got it done.

And then that one did a little bit better. And then I had an idea for this thing called Forum Fortunes. And these are all the products in the, in the cemetery of Russell ideas. And that one, um, I found someone to create the product and that product got done in, in like five or six days. Um, at that time I had some momentum happening. I'd sold a couple other things. So now I had a list of a couple hundred people. And so I remember I had that product done. I knew the designer, I knew the copywriter and boom, boom, everything got done really, really fast. I sent an email to my little list. And I remember to this day, I had my very first

thousand dollar day. And I was like, I had a thousand dollar day. This is insane. And then I was like, wait, now what's the next idea? And I kept developing idea after idea, after idea, and we got better and better and faster and faster. And the momentum caused and created more momentum, right? Because after I success with the first one, the next one, I had a customer list. The next one got a little easier and it got a little easier and got a little easier. And nowadays, I mean, I've got an amazing team of people, so we can pump out things very, very quickly. We've got a list. We got it. You know, like it gets easier and easier along the way. The first one is always the hardest. And so one of the things I found is that for a lot of

people, because the first one's so hard, they're putting the most time and energy because they're nervous. Like what if it fails? What if it, you know what I mean? And like, and you get into this like perfectionist syndrome because it's like, man, I've spent 18 months of my life on this thing or two years of my life on it. If I don't do it right, then I'm gonna feel like a failure. Like I've been telling my friends and my family and all these people, this is gonna be successful.

And if I do it and it launches and it's not successful, like, oh, like what are they gonna say? Right, and then, and that becomes the real fear. And then it causes perfectionism. like, Oh, like what are they going to say? Right. And then, and that becomes the real fear. And then it causes perfectionism. They start focusing on like tweaking it. It's tweaking that and tweaking, tweaking, tweaking, tweaking, because you don't want to mess it up because you spent so much time and energy because you're thinking, man, if I don't get a big return on this, I only made a penny an hour and I'm going to look like a failure or I'm going to look not successful or it's going to be a status decrease for you. Okay. And so that's totally

understandable. Like I, I understand that. I relate to that. Like I remember feeling that. Um, and so I want to, and so what happens is again, we get into this thing where we're trying to make it perfect. And that, that process of trying to make it perfect takes away more time. And every waking second, all the energy goes into making it better and better and better as opposed to getting it out there. Right? And that is the lesson I want to share is that the way you find the time is not so much like you need more time. We all have the same amount of time.

Right? Right now I'm in the middle of launching four supplement companies. I'm writing a new book. We're launching ClickFunnels 2.0. I'm launching two and potentially three other brands while running ClickFunnels, Magnetic Marketing, and all these things. Plus I'm opening up coaching.

There's all the things, right? So we all have the same amount of time. So it's not time, it's momentum. Okay, what I mean by that is the first time you do it is taking 18 months. Second time takes 30 days. Third time takes 21 days. Fourth time takes, and so it's because we get a momentum. And so the biggest problem is until your first one's done,

you're not in momentum. You're sitting there in a spot working on getting it perfect. And you're stressing about that and you're worrying about that and things like that. And what I would recommend is we have to get a momentum as quick as possible. So what does that mean? Number one, it means we have to get out of the creative zone and into the selling zone as quick as possible before it's even finished. In fact, most people I recommend, before you launch your product, we need to start talking about it today.

You need to start publishing instantly. The second you're like, I'm gonna build a product on whatever, it's like, okay, I need to get a momentum quickly. So the way to do that is you gotta start publishing. So it's picking, either you're gonna do a podcast or a blog or a Facebook Live or just a post on your personal Facebook or something, but something that puts you into momentum, right? Puts you into creation, puts you into like

something happening. So it's, it's saying, okay, as of today. And so I'm telling you all, everyone who's listening to this, like this starts today, not tomorrow. So today you got to pick the platform where you're publishing at and do the one that's going to be the easiest. Cause if it's going to be hard, you're not going to do it. So if it's like the easiest thing is I've got a Facebook profile, therefore I will go there. Easiest thing is I've got Instagram. Cool. Like it doesn't matter. I don't care if you have zero followers or whatever. It doesn't matter at this point. It's just starting. So going and doing a Facebook live and saying, Hey, or doing a podcast and be like, Hey, I'm working on this project. I'm writing a book. I'm creating a course about blah.

I'm going to document my journey here. And then just start talking about it and start talking about it. Start talking about it. Cause as soon as you start talking about it and start talking about it start talking about because as soon as you start talking about it now you're in momentum right and now you have a chance to put these ideas out there and you thought out there and like it gets you in the creation the creative mode and it takes away the fear of like what if i put something out there and it fails because typically most things we put out there initially will fail okay the first time i talked about funnels it failed it failed it failed for years it failed literally for decades before anybody caught on but it's getting into momentum okay Okay. So that's the first thing. Number two is like just starting to sell something, like putting it out there today before it's done,

like not waiting for it to be perfect, but like starting to post something out there. So again, if you just randomly post like, Hey, I have this new product I'm creating. I didn't want to buy it. It's going to be a little hard, but if you start publishing it every day for the next two weeks, you're publishing something like, hey, I'm working on this thing. I'm working, you know, and you talk about a technique or a tactic or something you're doing. And then you talk about the next day and the next day. And for two weeks on your personal Facebook profile or your, wherever you have the ability to publish anything, you're talking about this thing. Now, after two weeks, it's easy to come back and say, hey, I'm working on this project. If anyone's interested, let me know. In the future, I'm

going to be selling this for blah, but I need some case studies and some things. Anyone who wants it for the huge discount, let me know and you can go through this process with me. I'll give you the course. Plus you can do one-on-one calls with me. I just want to, I'm going to get some success stories and boom, that gets you into momentum. You can even get away for free at first. Like, Hey, I'm looking for some beta people. I'm looking for five people who can go through this. This process, this program, give me feedback. But you have to actually implement it if you want me to give it to you, right?

And now you're in momentum. Now someone's going through the course. Now they're looking at it. Now they're giving you feedback. Now you can make tweaks and changes. But now you're not sitting back in the creative mode waiting and perfecting and worrying about that. You're putting it out there

and you're moving forward imperfectly. So I don't think for most of us that the real problem is not enough time. Like we have enough time. It's just we're spending the time on trying to make the project perfect as opposed to imperfectly throwing it out there and trying to get it working. Like testing on people, trying it, selling it, getting feedback, getting ideas, making it public. So many of us who are creators, we create in private and then whatever we're selling, we post it publicly, right? Ryan Holiday talked about it in his book, Perennial Seller. He talked about

this is the conundrum with all authors. You spend a year of your life writing this book in private and then the fear is what if I put it public and they reject it? And so the default, what you wanna do is you wanna keep editing, keep correcting, keep making, because it's less painful than putting it out there. But putting it out there is how, now you get the feedback,

you find out what works, what doesn't work, you get the changes, you get the tweaks, and that's when the business actually begins. Now you're in momentum, and now the next variation, the next version goes from 18 months to 30 days to 40 days. And I would even assume, like, the first product I'm putting out is gonna fail,

therefore I need to put it out quickly so I know what the audience wants, so I can make version number two and version number three, because now that you know how to do it, you can start doing them faster and faster and faster, right, it's speeding up the process, but you don't know that until you put it out there, okay? How many guys remember zip brander? No one does. It was my first product. I sold a dozen of them and then that was it. How many guys remember article spider?

No one. How many guys remember foreign fortunes? No one, right? This is the graveyard of offers I had to do out there. But if I would have banked everything, like, you know, um, foreign fortunes has to be the thing that works. I would still be, I would still be working on it right now. Right. I couldn't get to click funnels or.com secrets or any of my projects if I didn't put these elements out there quickly. And so that's the biggest thing. Um, some of you guys have heard me talk about one of my favorite videos on all of YouTube. Uh, it's by the Jack Dorsey, the guy who started Patreon. It's called Work to Publish. Go to YouTube and Google. Go to YouTube and type in the word

Work to Publish. You'll see the video and it's all about this. We can't pick what we're famous for. We only get to pick, we're only, we're famous for what the market decides, it wants from us. And so our job is to go out there and to publish as much as we can, putting as many things out there in the top of the funnel as possible.

But if we spend 18 months, two years, three years trying to publish one thing, it's like spending the entire game trying to make one perfect shot in basketball. It's not gonna work. You gotta take a bunch of shots. Same thing in wrestling. If I just try, I'm just gonna get one shot,

I'm gonna wait till it's perfect and shoot it, you're not gonna win the match. You gotta be out there doing it, doing it, doing it. You're putting in shot after shot after shot, opening up, making situations, getting things out there to be able to create opportunities for yourself. It's the same thing in sports, same thing in business, same thing in publishing. And so anyway, that's some of my feedback. Uh, I hope that's helpful for everybody who's listening, especially my friend who I think is amazing and is doing a

great job. Um, it's just, we need to get him and all of you guys out there starting the process, start publishing, start talking about the thing, making it public as scary as it is. Um, and right now it's just putting it out there, talking about it. And people are going to tease you. People tease me. I'm like, I'm gonna write a book. They're like, okay, you're going to write a book. Like you barely graduated high school. I'm like, I know, but I'm gonna write a book. Like on what? I'm like marketing. And that was way before I ever wrote a book. And now, Hey, you know, 15 years later, people read my book but it's because I put it out there,

I started talking about it and started moving and getting myself in momentum. So there you go. I hope this helps. I appreciate you all for listening and if you enjoyed this or got anything from it, please share it with somebody else. If your spouse is the one who's struggling,

make them listen to this 100 times then go to YouTube, type in work to publish, watch that video and then start publishing. Let's go. Thanks everybody and we'll talk to you soon. Then go to YouTube, type in work to publish, watch that video, and then start publishing. Let's go. Thanks, everybody. I'll talk to you soon. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode, then please take a screenshot on your phone and post it

to Facebook, Instagram, or wherever you post stuff. And be sure to tag me and let me know why you like this episode and what you'd like to hear in the future. That'll help me to know what to create for you. Also, Dan Kenney and I would love to give you the most incredible free gift ever, designed to help you make maximum money in minimum time. This free gift comes with almost $20,000 worth of pure money-making information for free just for saying maybe.

You can get this gift from Dan and from me right now at NoBSLetter.com. Not only are you going to get the $20,000 gift, you're also going to get a subscription to two marketing newsletters that will be hand-delivered by the mailman to your mailbox each and every month. One from Dan Kennedy and one from me. To get this gift and your subscription, go to NoBSLetter.com right now.