Marketing Secrets with Russell Brunson - Offer Lab: The New Way to Make Money Online (That’s Actually Fun Again!) | #Sales - Ep. 66

Episode Date: September 1, 2025

In this episode of The Russell Brunson Show, I’m pulling back the curtain on something brand new that I believe represents the future of selling online: Offer Lab!!! Over the last 25 years, we’ve seen wave after wave of breakthroughs… funnels, Facebook ads, influencer marketing, TikTok shops… But now we’re hitting a point where entrepreneurship feels more like a solo sport than a community effort. That’s a problem, because business was never meant to be done alone. Offer Lab is the solution because it’s a platform built around collaboration, not competition. I’ll share why this next evolution is so powerful, how it completely changes affiliate marketing, and why collaboration is the new currency of online business. Whether you already have an offer, are just starting out as an affiliate, or want to maximize both sides, this episode will help you see what’s possible - and also get you excited to learn more about OfferLab and dive into the 17 ways it can help you earn money online even if you’ve never sold a penny online before! Key Highlights: Why the old way of selling online is broken… and what’s replacing it. How Offer Lab makes entrepreneurship collaborative again. The power of “collaborative funnels” and why they’re a game changer. Real examples of how sellers and promoters can partner instantly. The built-in marketplace where anyone can start selling in minutes. Why automatic payouts and shared funnels solve the biggest headaches in affiliate marketing. If you’ve ever felt stuck, isolated, or overwhelmed trying to grow your business alone, this episode will show you a new path forward. Tune in to discover how Offer Lab makes selling simpler, faster, and most importantly… Something we can do together. Go to offerlablaunch.com and get all the details! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the Russell Brunson show. Hey, what's up, everybody? This is Russell. Welcome back to the show. I hope you guys are doing fantastic today. If you follow me on line anywhere, social, email, all the other places, you know that this week and last week, all I've been talking about is this brand new platform that we are launching called OfferLab.

I'm curious, have you seen it? Have you seen the noise I've been creating? Hopefully you have. I'm really excited about this platform because it is a new way for people to make money. In fact, we have a live event coming up this week. I'm going to be showing 17 different ways to make money on this platform. And the platform is really cool, as you will see. But it's something that affiliates can use to make money in a brand new way.

It's like the evolution of affiliate marketing for offer owners. If you have a product to get other people to promote and sell your products inside of their funnels, inside of my funnels, it's one of the coolest things in the world. Anyway, if you haven't been paying attention online, we've been doing some really pre-launch videos. And visually, ideally you can go online and actually watch them because they are beautiful. But I'm going to let you listen in behind the scenes because the message is still the same and very important because it's the future of selling. You know, I've been talking about marketing on the internet for 25 years. To last year, I spent a lot of time talking about selling

online because of our big selling online event we've been doing. But I believe the future where things are going is all about collaboration. It's the next big shift for entrepreneurs. Instead of just selling things in your own silos. It's selling them with people, cutting out Zuckerberg and cutting in friends and partners and a bunch of other cool things. And so what I wanted to do is I wanted to actually let you guys plug in and listen to the very first of our pre-launch videos. So it doesn't matter if you're at the gym or working out, wherever you're doing. I want to listen closely because it'll help you understand the vision behind what we're doing. Why I'm creating an Offer Lab, what's the purpose of it? Why are we doing this whole thing? And why should you

actually care? So I hope you enjoy this. And we'll jump right into Offer Lab, pre-launch video. We've seen so many breakthroughs in how we sell online. Every online sale today is built on moments like these. 1991, the internet goes public. Pizza Hut sells the first large pepperoni. Amazon sells its first book. 2000s websites explode. Cyber Monday is born.

Visit our website at www. eBay. Shop victorious. All you do is point and click. Here in my garage. Facebook ads flip the script. Flip the script, 2014, clip funnels arrive. Funnels go mainstream.

This will be a comprehensive review. The influencer economy explodes. Tension becomes a new currency. I'll have everything linked down below. Then TikTok shops, Snapchat ads, AI. It's going to happen. Tension got faster, sales got harder. Everything starts to still cluttered.

And now, where are we? So what's next for selling online? You think about it, AI is rewriting all of the rules. People's sales are up, they're down, they're sideways, and nobody really knows how long this is going to last for. Or why, like, I don't know, right now, everything just kind of sucks. Entrepreneurship is the loneliest job in the world. Right now, everybody's competing against each other

as opposed to working together like we used to. I've been walking on my own. Burnout, I don't know where to go. I'm feeling lonely, lonely, something got to change. Entrepreneurship in the last decade has become a solo sport, which is unfortunate because it wasn't supposed to be that way. I think it's because all of these all-in-one platforms tell you that you can literally do it all by yourself. But the reality is, should you?

Maybe that's the problem. What's up guys? Hey, OfferLab, team meeting. Let's go. I'll tell you what we're betting on. We believe that the future of selling is collaborative. It isn't about just making sales. It's about making connections.

Yes. The next big shift isn't what we sell. It's who we sell with. So here's what we're trying to do. It's really simple. We believe the future of selling is collaborative. And boom, that fast is the very first product in the funnel. OfferLab is a marketplace where you find offers

from all across our community. It helps all those beginners that possibly don't have something to sell, they can immediately go grab a product and go out in the marketplace and just start rolling. I can just grab anybody's offer from anywhere, any platform, pull it into my funnel, and just make the ultimate offer. It's like the coolest tool ever. It's a platform where you can sew anything with anyone at any time. It really maximizes your ROI ability as an affiliate,

but it lets you be hands off as a creator and just let your product go change the world. Now let's say I want to change this funnel to sell my own products in it. I can't as well, I can upload my own offer and check this out. I could be like, you know, instead of Robert Kiyosaki, I want to throw in my product on the front end and boom, the funnel works the exact same way, all in under 30 seconds. That's offer lab. Yeah, let's go. All right. That's what we're building.

But it only works if you also agree that selling online doesn't have to be a solo sport, but instead that it's better, it's easier, and it's way more fun when we actually work together. We've got to stay together. I'm Russell Brunson, and our mission over the last decade has been simple. Help entrepreneurs build and sell their products online. And with ClickFunnels, we did that. Over 2,700 entrepreneurs joined the Two Comic Club. 417 earned a two comic club X award 146 received a two comic club C award and in the process we created something the industry had never seen before more than just a software a true

community over the years we noticed something as the industry exploded a lot of entrepreneurs began to struggle, and they started drifting apart. Not because they were bad at selling or because their funnels didn't work, but because they were forced to do it alone. The industry became fractured. It was flooded with copycats and trends and closed systems and platforms that refused to work together. It made the dream and the goal of what we were chasing empty and hollow.

There was a time when I wake up every morning so excited to come to work, to create, to collaborate, to build things together with people I loved. And now I was isolated. Me with my own offers, my own ideas, not working with others because we all felt like we were competing for the same customers. Everything started falling apart. How would you like to start your own software company for very... Take-Go high level and white label. You can just add your own logo. You can create a white-level software.

A lot of people are doing that. Had costs went up. Funnel Stop converting so much noise in the marketplace, so many offers. Because of that, we couldn't serve the customers in the way that they deserve. Instead, we just confused them more. I've done tons of collaborations over the years. In fact, it's how I grew my business before I could afford paid ads. It's how I scaled my businesses after I started using paid ads with friends and partners working together.

And it was magical. Holy cow. Over time, it's gotten harder and harder. The software's and the tools we're using that we thought we're going to bring us together as a community actually separated us and took us apart. So where do you think the state of affiliate marketing is right now? It's been such a nightmare because you're relying on them to pay you out

and not like a platform that just automatically sends you the money at specific intervals. You promote the product, you push it really hard. You even make the leaderboard, right? You get the prize. Prize money doesn't get paid or the commissions don't get paid. Do you think we've gotten more collaborative as industry or less? Oh, yeah. People are in their own little world.

I think a fear for people is like, hey, I'm going to go above and beyond promoting their side. Are they going to do that for me? I do think that businesses are suffering because of lack of collaboration. I see it as a lost art. Maybe it's because technologies change. Maybe, you know, it made it easier to kind of do their own thing. What's your favorite part about affiliate marketing? You don't have to create anything?

That's my all-time favorite part. Like, I can go promote click funnels and you got to do the work. I just love the fact that someone else did all the weight work already, and we just get to tape what they already proved and go and monetize it. I think the greatest thing about it is like, hey, here's a link. Cool. Promote it. Make money. Don't do anything. That's kind of the fun part about it. Talk about easy money. If I only knew how easy we had it back then, yeah.

I still think about that. I look back on that time and I'm like, oh, man, I miss that. That was the stuff like that makes affiliate marketing freaking fun. I think a lot of times people we get in our own. This is the problem we're trying to solve with OfferLab. So, what exactly is OfferLab? Actually, let me show you real quick. It's a platform where sellers and promoters join forces to sell things together. For context, a seller has something to sell, and a promoter sells it.

Also known as, are you guys keeping up? Now, a sales funnel traditionally looks like this. But imagine, instead of creating your own product and your own order form bumps and your own upsells, instead you create a collaborative funnel. It looks similar but it's different. The funnels are now made out of people, well, other people's products. So instead of your own products, you now have access to other people's products and you can sell in any way that you want.

So his offer right here, your upsell right there, her continuity program over there. If you want, you put my order form bump right back over there. Which means you don't have to create everything. yourself. I repeat. You do not have to create everything yourself. All right. So the first thing I want you to understand, okay, right now you're probably already selling a product on a different platform. That's okay. That's not ever going to change. But what we want to do is want to create a version that now can be collaborative where other people can sell your product. You can sell theirs and you can have a lot more fun. And so the very first step is you have to import those

products over here inside of Offer Lab. All right. So I wrote a book. Obviously, I already sell it on my own website. I sell it through ClickFunnels. I also have it on Amazon. But I want other people to build sell this as well. So I'm going to import this entire page that sells this book into OfferLab. Then anybody could add it as an upsell, a downsell, or a form bump, start selling my book with me. Okay, now the process is very simple. Step in one, click on new offer. There's going to be a little wizard you go through. It takes 30 seconds and ask a bunch of questions. I'll skip to that because that's not important. After I've gone through the wizard and put them the basic information, I'm going to click right here on sales page.

And this is where it gets really, really exciting. It's going to ask you where you currently selling this product. What's the page URL? So if you're on Shopify, you're going to grab that link and paste it here. wherever you're selling it currently, you can grab that link and paste right here, then you click next. Now, it's going to give you two options. One, you can have AI go and actually scan the entire pages. It can build you a new page to sell inside OffLab, or my favorite here that says use my existing page. So I've already spent tons of time and effort making this page convert, right? So I'm going to click on that, click on that, and it gives me a little, tiny piece of code. I'm not going to copy that into my ClickFun page, into my Shopify page,

into my GHL page, wherever you're selling. You just copy this code right here, and you're going to paste it on on the page like this. And as soon as that code's been copied, you sit back and wait for about 30 seconds. OfferLab to detect the code and boom, there it is. Now I can go here, I click on the editor and this is where the magic happens. Instead of me, you have to redo the page

or edit anything, OffLab imports this entire page into the platform. And right here you say, I wanna connect my own pricing options. You click on the button here, and then all I do, it takes 20 seconds, I click on every single order button, I tie a price to it, I scroll down, I click on this one, hook my price to it, I do add every single button when it's done, I click save and it's finished.

Now my entire offer that is being sold on ClickFunnels is now also able to be sold inside of OfferLab. Now anybody can come and actually take this product and add it as an order form bump, as an upsell. They can sell us to the front end and put their coaching program on the back end. They can do anything that fast and that's how you import your product into Offer Lab. Dad, where are you going? Hey, let's just say you're in the pickleball industry or the pickle district.

Kind of like Sarah who sells custom pickleball paddles or Mark who's got an online pickleball course. But let's say they wanted to do a collab. How would they even do it? One, they could create their own custom affiliate program, which has high start-up fees, and it's a technical nightmare, and both offers are still sold separately. Option number two, they could try a JV launch, which may take months of planning, postpone launch dates, and honestly, most situations one person quietly doing 95% of the actual work.

What are you doing, Dad? Just give you two more minutes. Who are you talking to? Custom, um... Mom, he's doing that thing again. Just ignore it, honey. Number three, they can try a co-branded offer, which then kicks off a three-day debate

about whose site is to go on, whose stripe accounts they're gonna use, and who's technically in charge. Or number four, a simple handshake deal, but let's not even go there. I got it. Or number five, they can both upload their offers into Offer Lab.

Sarah uploads her custom pickleball paddles, Mark uploads his online pickleball course, they pick a revenue split, and just like that, they can create a funnel collab. A simple sequence of pages going from one offer to the other. And all I have to do now is explain why they recommend this other person's offer. So when someone clicks an ad and then buy Sarah's paddle,

immediately they'll see Mark's course as an upsell, backed by her personal endorsement. And guess what? It doesn't have to stop there. They can bundle and upsell as many different products as they like, adding one of their friends pickleball retreat or their pickle merch or pickles. Why are you talking about pickles?

I'm not. The actual sales float is endlessly customizable and best of all it has automatic payouts for everyone involved this is an entirely new type of funnel but if you don't have a product to sell that's why we created the marketplace all right i'm back in guys imagine really quick for a second we're here inside of the marketplace right this is a visual representation these are all different products that i could actually sell i just got to grab them and then build out a funnel with the people who own these offers

It's pretty cool. Let me show you how it actually works here inside of Offer Lab. As you scroll down, you can see all the different offers that are currently inside of the marketplace. And I can go through here and I can see all the different sellers and inside that I can see the stats, I can see the star ratings, I can see if they're actually fulfilling on the promises. Is this offer actually converting?

Is it not converting? That way you know exactly what the fund is building and what you can expect when you start driving traffic to it. Let's say, for example, I want to promote Spartan Bee Bread, one of my favorite products of all time, right? So I'm going to go to the marketplace and I'm actually going to say. send them a quick message. And as soon as I do that, then they get a notification on their side that I want to

collab with them. And they say, yes, I want to collab. They click a button to approve it. And all of a sudden, this product jumps into my vault. When it's in my vault, now I can add this to anywhere inside my funnel. This could be the front end. This could be an upsell. It could be a downsell, right?

And so what I want to do is I want to go and find all the offers that I want to promote. Contact those people. And as soon as they approve me and then they're inside the vault. Okay. That's how this works. Okay. So let me show you how simple it is to build an entire funnel inside offer lab in less than

30 seconds. First step, I can click here on New Funnel, and then you'll see on the right-hand side are all of my own offers I put in here and all the offers that are inside of my vault, other people's products that I've decided to partner with. So when I create the funnel, I say, what's the first product I want to sell? Let's say first product I want to sell is Steve Larsson's Capitalist Pick T-shirt. So I click a button, and that fast, page number one, the funnel is finished. Steve already created the sales page.

I don't do anything, just click on a button, and it's done. And if I want to add an order form bump, I click right here. It shows me which ones are eligible for an order form bump. So I'm going to add his MLM hacks. And boom, that fast, I got the sales page and the order form bump done. Now I'm going to move on to offer number two. What's the first upsell? Let's say, okay, I'm going to add in Pedro Deo's Challenge Secrets.

Okay? Someone who buys a capitalist pick T-shirt may want to join Challenge Secrets, which is an amazing course. So I click a button, and that fast Pedro's entire challenge is now upsell number one. And again, because here I wrote the copy, I don't have to do anything unless I want to. I can if I want to, I can explain to my visitors and people will go through my funnel why they should buy this. So I click this button here. And now if I want to add a video explaining why my audience should buy this offer, I'll just grab my phone, click record.

Hey, what's up? This is Russell. Thank you so much for buying the capitalist pig t-shirt. I think you are going to love it. I cannot wait to ship it out to you. But I do know that if you just bought the capitalist pick t-shirt, you're looking for more ways to make money. Am I right? If so, I've got a really special offer for you.

Down below is Pedro deo's Challenge Secrets. It's one of my favorite offers of all time. I got a special discount for you. All you do is click link down below, and we will add this to your order right now. Pedro is someone you can trust. He's a great guy, and this course is amazing. Click link down below, and I'll see you inside the members area. Thanks so much.

Boom, in about 15 seconds, my video's done. I can copy, paste that in there, and now that video is me pitching why they should buy Pedro's upsell. I can do that for every single step inside of the funnel, which is pretty cool. After that, I say, okay, what's upsell number two going to be? Well, for this one, maybe I want to add my selling online event for upsell number two. So I can go and I can add my own offer or someone else's if I want, I click on that button. And literally that fast, my funnel is done. I see there's offer number one, order form bump, upsell one, upsell two, and then the order

summary page. I come back here, I click on published. And just like that, my funnel is alive. In less than 30 seconds, the entire thing is done. I can go take this, I can post on social media, I can go put it in a link in my bio, whatever I want, that fast the funnel is live. And the coolest thing about this is when somebody sees my link, they click on it. They're going through my own custom funnel.

They're going to see my upsells, my downsells. And when somebody buys Steve Larson's t-shirt, the money is instantly split. He'll get his half, I'll get my half. When they buy Pedro Nails, of course, he'll get his half, I get my half. Everyone gets paid in real time. There's no one trying to fight over payments. There's no links breaking. There's no, my cookie got deleted because this is my own custom funnel.

Okay, that's how powerful does the side of OfferLab. It gives you the ability to create funnels very, very quickly that are yours. You get paid instantly. All right, hopefully now you understand why OfferLab, matters. The problem we're trying to solve and why it's so important today. You're probably also wondering, how could I use this for my business to make more money? Am I right? If so, you are in the right spot. The next video I'm going to show you exactly how to get your offer offer lab so other people can start selling it for you, which will be really cool. But first,

today's homework is very simple and very easy. The first thing I need you to do is just go and create an offer lab account. It's completely free. You just go sign up, create your account, and I want you to log in and just play around, go click on something, see what's happening, see you can figure out how it works. Don't stress if you can't because on the next video I'll show you exactly how to do it. But just go and play in there and check it out. And I also want you to go look at the marketplace. Go look at all the other offers that are already in there. See what people are selling and start visualizing what you can do. How you can you add that as an upsellor? Maybe you can sell that product and put your own product as an upseller or whatever

you want to just to visualize what's possible. Go look at those offers. If you want, go apply to promote some of them and just get the process started. And that's it. Very simple and very easy. Create your account. Go look around and go look to the marketplace and check out the offers. That's all you guys got to do. Thanks so much. I hope you enjoyed this video. I hope you learned a lot. Hope you see where we're going.

They're excited to go there with you. All right. I hope you enjoyed listening in on that first video. And I hope you kind of understand now why Offer Lab matters. And hopefully understand the problem we're trying to solve and why I believe it's so important today. UA may be also wondering, hopefully, like, can I use this for my business? Maybe you don't have any offers yet. You're an affiliate or you want to be an affiliate.

This is one of the greatest ways to do that. Maybe you have an offer. You're trying to get more ways people to sell it. Or maybe you're on both sides. You're an offer owner and a, and a, an affiliate and you want to figure how to make more money. If so, I want to do two things. Number one, I want to challenge you to go watch the actual video so you can see some

the demos and screenshots. But number two is also register for a event I have coming up later this week where I'm going to be going deep and actually showing, I think I show 17 different ways you can make money on this platform that are unique, that are crazy. I don't think there's that many ways to make money on Facebook for crying out loud. So it's going to be kind of cool. All you have to do is go to offerlablaunch.com. To get all the details against offerlablaublaunch.com.

to get the details and when you do that and you sign up you'll actually get a free account to offer labs and cost you any money that's the cool thing um it's really fun so hope you enjoy this episode um next episode i'm going to show you guys um kind of a vulnerable message about about the market the industry about offer lab so make sure you tune in uh later on this week for the next episode i appreciate you hope you enjoy it go to offerlav launch.com and let's get your offers on the platform let's go thanks everybody