Marketing Secrets with Russell Brunson - On The Brighter Side With Russell (Part 1 of 4)

Episode Date: November 25, 2019

On this special 4 part series Russell shares 2 interviews from the On The Brighter Side podcast that he and his wife, Collette did with Monica Tanner. Here is what you will hear during the first part of Russell's interview: Find out how Russell met Collette, and was able to snag such a catch. Hear about Russell's failures in business and how he was able to get past them. And see how Russell was able to overcome extreme introvertedness to become the amazing speaker that he is today. So listen here to the informative first part of Russell's interview with Monica in this 4 part series. Transcript - https://marketingsecrets.com/blog/261-on-the-brighter-side-with-russell-part-1-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I've got a special fun treat for you over the next four episodes I'm really excited for. So we've got a friend lives in our neighborhood who I have this problem when I meet people where I just tell them that they should launch businesses and podcasts and try to change the world

because that's just how I view the whole world through. And we had a chance to meet their family and I told her, I was like, you should start a podcast. And unlike what most people like hear that, I'm like, Oh yeah, that'd be fun. She actually did it and started a podcast. And, uh, and because of that, um, one of her first episodes I went on, I was one of her very first guests, which was, which was super cool. Um, her name is Monica Tanner and her podcast is called on the brighter side. And, um, so I did the podcast interview with her and, um, she was, was you know she kind of jokes right

now she was nervous it was one of her first ones the audio quality wasn't amazing uh but she interviewed with me talking a lot about not so much like my my successes like here's how cool russell's but more on the failure side and family side and things like that that i thought was really interesting so that was a really fun podcast interview and now fast forward like two years later um she asked my wife to be on the podcast. And so Colette did a podcast episode with her where it's kind of like the second half, like looking at the same question, not the same, but similar questions that she asked me, but through Colette's lens and how she viewed the experiences and what we do and everything like that. And so I asked Monica if she'd be okay with

me publishing those four, excuse me, those two podcast episodes here on the Marketing Secret Show. And she said, yes. So I'm excited for that. So what we're going to do is I'm going to break it up each one into halves. So basically this is going to be four episode series, where it's going to be part one with Russell, part two with Russell, part three with Colette, and part four with Colette. Colette's interview, just so you know, is way better than mine and super proud of her.

She did a great job. This is only her second podcast interview ever. And so if you love it, let her know. She's getting more and more used to this and sharing herself and stories. And it's just been fun watching her blossom and share these things. So I'm grateful for Monica also inviting Colette to be on her podcast as well. So with that said, I'm going to keep the theme song when we come back. I will start part one of four of On the Brighter Side. It's On the Brighter Side series. So with that said, let's get started. So the big question is this.

How are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Hello and welcome to On the Brighter Side. I'm your host, Monica Tanner, and today I have a super special treat for you guys. My guest today is the husband of one of my very best friends in the whole wide world,

the dad of some of my very favorite kids besides my own. He's our neighbor and friend and one of the kindest men I know. Over the past 10 years, he's built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace. Please help me welcome my guest today, Russell Brunson. Hi, Russell. Hey, how's it going?

Good. Thanks so much for joining us today. So my first question for you is about your wife. Because I'm... Coolest person I know. Yes, because I'm dying to know how a goofy wrestler got a catch like Colette to marry him. Like, what did you have to do to convince her? That was actually, it's funny because I'm famous for like selling stuff. And that was probably the hardest sell I ever had was convincing her to marry me. I bet. That's awesome.

It's funny because when we first met, because she's five and a half years older than me. And a bunch of my roommates kind of had crushes on her. So we always go, as an apartment, go hang out over there. Because they were all trying to date her and stuff like that. And I didn't think that that was even a possibility. So I just come hanging out because I had nothing else to do. And after a little while, we just kind of started liking each other. And then that was a big question. I was like, can I, can I date someone like five and a half years older than me? And I'm like,

would she actually like someone five and a half years younger than her? Like that was the other side of the question. And then, um, yeah, luckily she said yes to the first date and then, you know, it all worked out at the end. Okay. So most people who know you know you as a fantastically successful businessman, a marketer, a public speaker, an author, a guy who can do everything. And I've been super excited to interviews and strategically place your interview after my episode on failure

because I know that you haven't always been this successful. I know that you've had to overcome some things and even fail at a few other business endeavors before you got to where you are. So I was hoping you would start by telling us that story. Yeah, there's actually a lot of stories about my failures. How many do you want? As many as you have to share. No, it's funny because when I first started my business, I was in college and had just married or just met Colette and we were about to get married. And, and I, it was the first time I remember I told my dad, I was like, Hey, I'm getting married.

And he was like, well, how are you gonna support yourself? And I was like, well, you've been supporting me. And he's like, well, when you get married, I don't do that anymore. And I'm like, Oh, I didn't even think through that. Like, how do you say when you get married, you're, you're a grown man and you're on your own. I was like, okay, I got to figure out. So, um, that's what started this whole process.

So I started like learning about how to, you know, internet marketing and how to sell things and tried a whole bunch of, I spent probably about two, almost two years trying stuff that didn't work. So there's a whole slew of failures in there. But some of the bigger ones were after, after I started kind of figuring out like, Oh, this is how you, this is how internet marketing works. You create a product, you set up a website, you get people to come to and just kind of learn the basics. I started making some money and really quick. I started hiring some people because I started getting overwhelming. So I hired some of my friends and it's funny because anybody who like would ask me a question about, I'd hire him because I was like, Oh, you care about this? Let me hire you. I need someone

to hang out with that would talk to me because no one else knew what I was doing or cared about, you know? And, um, so I ended up hiring a bunch of my friends and we started growing the company. And there's this really weird thing as entrepreneurs, you make money like when you sell something and that's it. But but as employees you get paid every two weeks whether you make money or not and so I started growing this business and they'd want a paycheck like hey it's payday and I'm like we don't have any money like well we have to get paid so I'd be like oh so I go and try to put together something really quick to sell and I pay payroll and then like they're out of money again and then I knew payday was like in two weeks again so I

literally ignore all my staff because I didn't have time to train them on stuff I had to go make money so I could pay for them and so they were sitting in the other side of the office like just wondering like what they should do while I was hiding away trying to make money to pay for them and it was like this horrible thing and that was the first time it it uh it was about it was like Christmas time and everything was basically I ran out of money ran out of ideas and I was like I have to like fire all my friends and a bunch of my family members and which was a scary like just a scary thing it's funny I was out of money, ran out of ideas. And I was like, I have to like fire all my friends and a bunch of my family members, which was a scary, like just a scary thing. It's funny.

I was out like hanging Christmas lights up listening to an MP3 of like somebody telling me some business ideas. And someone had an idea. And I was like, I could try that. So I called them up. I'm like, hey, guys, you don't know this yet, but we're completely broke. I have no money for payroll or Christmas. But I think I got an idea.

Like, do you guys want to come try this thing out? And they were kind of confused. And then they all jumped in and we got together and we put together a new plan. And it's funny now we'll probably talk about funnels a little bit, but it was a funnel we put together. I know we didn't call them that back in the day. We created this thing and we launched it and we made enough money to cover everyone for Christmas. And it also built like a continuity business so we could actually have money coming in. So that was the first time we kind of almost collapsed the business. But after that, I kind of figured out like, oh, this is how it was working again.

So we started growing really big and grew to the point we had about 100 and something employees. And then one day overnight, like that whole business, we lost all of our merchant accounts. Everything shut down. The economy was changing and I had to lay off about 80 people in one day. A lot of them are friends and family member. All of them are friends, some family members as well. And then over the next like three and a half, four years of my life, it was just like laying off more people and trying

to like keep the doors open and just almost going through bankruptcy twice, almost getting sued by people we owed money to trying to figure out how to pay him. And it was just, it was a really, really dark, painful two and a half, three years or so. Um, we owed a bunch of my IRS and finally were able to work out of it. But those are the two, when I think back about the whole thing, those are the two biggest times that my business kind of crashed. And, um, it's funny after, after the second, the second big crash, I had to laugh all those people. Um, I had a chance to meet this guy who'd made hundreds of millions of dollars, like super wealthy. And he asked me to tell him my story. So I told him like the highlight reel that most people hear about. And he's like, well, have you ever failed? And I was like, ah, it's

like, you know, reluctantly told him those stories about the failures. And he was like, okay, good. You cycled. And I was like, what does that mean? He's like, he's like, you cycled. I'm like, okay. Like what does that mean? He said, he said, um, he said, I'll never work with an entrepreneur who hasn't cycled at least once. He says, if, if they're always successful, he said, then they still believe their own bio. They still drink their own Kool-Aid. He's after you've, you've built something and you've lost it all. Then you cycle. He said, then, then you're, you're humble enough to actually be like, to actually be able to work with you to actually create something really, really cool. So he said, because you cycled twice, he's like, I'd actually work with you. And I remember thinking like,

that sounds so much better than failure, but it's so true to true now. Like a lot of times when I work with people, you see the first time they have success, like they're, they're going crazy and they're doing much stuff. It's always like, they make a lot of decisions. A lot of times we're super not arrogant, but like they, they think it's them. they make a lot of decisions a lot of times um super not arrogant but like they they think it's them and you realize when you do have big failures it's like oh you're not it's not you there's a lot of other people involved and there's you know there's there's timing there's inspiration from god and there's people and there's so many things that happen and it's like as soon as you forget about that feels like the lord humbles you so ever since the second crash

um i've tried to be super aware of that constantly and i'm not perfect but very aware of of like, okay, who are all the people that are in charge of this? What are the inspiration from God that's coming? That's guided me on these things and trying to be very aware of those because I'm just scared that if I'm not aware it's going to happen again. So anyway, so what would be your big takeaway? Would you say that it's instead of calling it failure, maybe we were cycling or I think so. And I think people become okay with that. Like, um, one of the biggest problems with entrepreneurs I work with Like, um, one of the biggest problems with entrepreneurs I work with is they're so scared of the potential of crashing that they don't, they won't risk things or try things. And I always tell them, I'm like, if you look at

the founding fathers, like they gave us this blessing, I think it's a gift from God, the bankruptcy laws. I'm like, worst case scenario, if you go bankrupt, like it's not, it's not the end of the world, right? Like it's, it's, it's a gift that we can reset and start over. And that's what gives entrepreneurs and people the ability to risk and try things, knowing that like worst case scenario, there's a reset you can start over. And so, um, I always tell people that like, it's not a, I don't know, it's okay to be to know, or I think it's okay to fail and to be prepared for it. And just when I first started this journey, I was listening to, um, uh, Brian Tracy, he was, he was doing an interview. I was listening to, and he said that,

uh, one night he was watching TV and there was this panel of like millionaires and there's like 17 millionaires on this panel and they were interviewing all of them. And, and one of the things the host asked was like, well, how many times did you guys each fail before you were successful? And they didn't know the answer. So they cut the commercial while they counted. They came back and they said like, I think of the people up there, the average, they'd all failed like on average 14 times before they had, there's a success. And then Brian Tracy said, do you think it's that they just got, you know, they fail and they fail and eventually they got lucky and they did it.

Or do you think it's, they fail and they figure out like that didn't work. And then they fail and they got better and they got better. So eventually it's like, they couldn't not be successful. And I think it's the other way. Like, like the failures are okay.

Cause it's like protecting you from that thing again. And it gets you closer and closer to, to, um, to where you're at. Like, I know that if I would have launched, um,

our company click funnels 10 years ago, I would have bankrupted it four or five times by now. Right. But all these things I learned going on this journey now, it's like, I'm hyper aware of like, okay, there's a gap here. There's a way I can fail here. There's things that are happening and I'm able to protect myself because of that, because of the failures. I feel like the failures are preparing you for whatever your bigger mission is someday. The pitfalls. I love that. I love that so much. So my question is for you personally, like after that second crash where it was, you were so close to the bottom, why not just get a regular job somewhere working for someone? Like what gave you the idea and the courage to start from just to do it over again? Um, uh, I actually remember, um, vividly remember laying

in bed one day thinking, I wish that I had a boss so he could fire me. Because it was like, I would have loved to step away from that. For me, the circumstances of the whole crash, I wasn't able to. I had a bookkeeper who didn't pay, I didn't know this at the time, hadn't paid payroll taxes in over a year. And then we had sold a whole bunch of coaching. So we had a bunch of students who had bought stuff that we had outstanding liabilities to. And so I woke up every morning for a two-year period of time knowing that if I don't pay the IRS back and pay I don't know this is the time like payroll taxes is not like they give you a fine like payroll taxes they lock you up and you go to jail so I was like if I don't figure out how to pay the IRS if I go to jail which is like really scary thing to think through

right and saying things like I had I had sold um I'd sold stuff people and I had to keep fulfilling on it and if I didn't fulfill on it I would it would have destroyed my name and my reputation I would have lost that forever too which is like so if I go to jail or on it. And if I didn't fulfill on it, it would have destroyed my name and my reputation. I would have lost that forever too, which is like, so did I go to jail or I lose my reputation or both? And I was like, I can't quit even if I wanted to. So for me, those are the two things that were really the driving forces that kept me in it. But then it's like, I don't know.

But you could have just quit. I mean, you could have just said, take me to jail. I don't care about my reputation. I'm going to get a nine to fiver. Like this is too much stress. Yeah, I guess you could have just said, take me to jail. I don't care about my reputation. I'm going to get a 9-to-5-er. Like, this is too much stress. Yeah. I guess you could have, but I don't know. There's something.

I grew up as a wrestler, and I just know that, like, all the good stuff in wrestling came on the back of, like, defeat. Like, my junior year in high school, I thought I was going to be a state champ. My very first match, I lost it. But, like, that loss, the person I lost to, like, my dad filmed that match, and we went and watched it a thousand times over and then in the state finals actually wrestled the same guy and ended up beating in the finals and then I looked at like all my big successes like you know all American all those things they all came on the back of like a bunch of failures it was like okay here's the mistakes here's the problems let's focus on that like what are the tweaks and the changes we got to make to come back and do better next time and so for me it's more like that like

as painful as it was and how much I just wanted to give up it was more like okay what's the like what are the changes we saw it work before like i'd seen it before right i'd seen you know coming with 100 people generates a lot of revenue and helps a lot of people so i was able to i was able to see the fruits of it and like i love that part of it and i think part of me like missed that part i was like okay we just gotta we just gotta figure out how to get back to there we're there once we just gotta figure out the model and how to change it and tweak it and luckily for us eventually we figured it out. So do you credit wrestling with that resilience that just kept you in there and in the game and going and working hard? A hundred percent. Yeah. I think, um, most athletes that I know do really good in other

things in life, business, not all of them. Some of them are dumb. I've got a lot of friends who are like, uh, you know, trainer X, but for me, a hundred percent, like it wrestling and sports together teaches you so much stuff, right? Cause most people in their life, they don't do they don't do sports like they don't ever fail like they they are a thing where they're studying they're learning to take a test they get a you know they get their grade and they just those kind of things but they don't have a chance to fail where more most sports um especially wrestling for me because you know typical wrestling season you have 30 to 40 matches then off season you got another 80 chicken 100 matches a year so most people don't win 100 matches a year like you lose tons of those right and so for me it was that way i lost so many times

and and uh i think losing such a good thing because you learn either you give up and you walk away and you throw your hands in or you're like okay i gotta beat for me it's like because especially when wrestling is like you see the person you know who they are and you're like you know next week they're gonna be the same tournament again like i gotta beat this guy next week it makes you so frustrated so you like watch the match figure out what they're doing and then practice all week and see them again you try again and they beat you again you're like ah're like, ah, and you come back, and you keep doing it until the end. So it helps a lot. I totally agree.

I'm starting to understand your drive here. So I talk a lot on my blog and my podcast about finding your life's purpose. So what do you think is your life's purpose, and does it include making a whole bunch of millionaires? I love making millionaires. That is fun. Good at it yeah in our office now we have a i don't know if you've seen our two comic club awards right so we have like this hallway it was the bathroom hallway and everyone that makes a million dollars inside click phones gets a big plaque and now both sides of the hallway floor to ceiling are

filled now the kitchen is completely filled too and we've got maybe i don't know maybe 30 to 40 days before like we have no more room in our office to hang up these plaques for one. So no, but for me, um, to be honest, I didn't know for a long time what my mission was at all. Like I just, I was excited by this, like business and sales and marketing got me excited, but I always felt kind of shallow. Like what's the point of all this? Like, I don't know. Um, but I was learning it and it was excited. So I kept doing it. And honestly, it wasn't probably till about a year ago that I think I really started getting clarity on what my vision was. I had a really good coach really good coach named Tara Williams I was working with at the time and she just asked me she did you see the parallels like what you're doing and I was like no I'm just

trying to make money and she's like she's like do you need more money I'm like no she's like then why do you keep doing this I was like because and I started telling like stories that people like okay like I'll write off a couple quick stories that are fun like one is um there's a girl named Annie Grace that works with us who she beat alcohol addiction she couldn't't do it through 12 step program. She figured out her own way to do it. She'd written books about it. And a year ago she came to our program and she's like, I want to help change the world. And she didn't know how to do it. And I was like, well, I don't know how to help people alcohol addiction, but I know I get your message out to a bunch of people. So we gave her some tools and some training and she's helped, um, in the last 12 months over 50,000 women or

not women, people to overcome alcohol addiction. There a guy named chris beats cancer.com who got the death sentence of like 27 20 year old that he had cancer and decided not to chemotherapy and thought you know can i cure myself i don't know so he started going trying to cure himself and eventually cures himself naturally and decided i need to get this message out to people and so we've been able to help give him tools and systems to get that out and he's helped tens of thousands of people naturally cure themselves of cancer pamela weibel helps doctors commit suicide she said thousands of doctors from from suicide through our tools and our training and like i just look at all these people who have who have gifts i don't have like i can't i can't help a doctor not commit suicide or i can't help someone lose weight i can't like i don't know those things but i have because of like what i've

done i've learned how to like get someone whatever their business their product that serves out to get some more people and so for me like i really feel like that's my mission now is like how do i how do i empower entrepreneurs to actually change the world and so ever since then ever since i kind of got that like i become like hyper obsessed with entrepreneurs and how can i help them how can i give them the tools the inspiration whatever it is because i'm a huge believer that um entrepreneurs are only people that can actually change the world i don't think politicians are gonna do it i don't think government's gonna do it like i see entrepreneurs who are just like obsessively compassionate about like their, their thing they figured out, like that's who changes the world. And so for me, it's just like,

if I can empower each of them, then that's my mission is to help them be able to change their world. So that's kind of my thoughts. I think that's awesome. I love it so much. And I love watching you work. So I've seen you speak at some live events and I know you get up there and you command a room with thousands of people in it but I also know you personally and socially I know you as really shy and reserved I know you're not awkward but shy but I know you'd rather hang out in the corner and observe than be out like working the room which was which is what people would think if they see you at these live events. So which of these personalities comes more naturally to you? Like what's the real Russell? I'm a hundred percent awkward, weird kid. No, it's funny. Cause, um,

like, uh, two months ago I spoke an event that 9,000 people in the room and I was on stage and I just like loved every second of it. It was so much fun. And then afterwards I was in the hallway and someone came to talk, asked me a question and uh one of the guys that works with me Dave Woodward he told me he's like if you used to see your body language like you're on stage and your body's just like excited and something's up to you and you're just like like scared to death and like and I think for sure that's definitely like um more naturally who I am like my whole life I was awkward nervous growing up I didn't have a ton of friends like the one thing I had growing up was wrestling like that was my thing so I was friends with wrestlers but like spending my 20 year high

school reunions this year and like they're looking to list if i was coming i didn't know anyone who was coming like none of the wrestlers show up and i know anybody i'm like how do i not know anybody my like i didn't know anybody i wasn't friends with anyone i went on a mission for our church and i was awkward nervous there in fact i reconnected with my mission president recently he told me he came to our last event he was, I had never in a million years would have pegged you to be the one who'd be on stage doing that. I'm like, oh. But it was funny because I remember consciously when I made that decision to try to figure that out. I had been selling things online behind the computer and I was comfortable there and I liked it.

And I went to my very first internet marketing seminar. It was Atlanta, Georgia. It was this guy named Armin Morin who put it on. And I remember I wanted to go because I didn't know anybody else who was doing what I was doing. And I felt lonely and entrepreneurship, I think a lot of times is lonely because you share people, you share ideas with people and they usually look at you like, Oh wow, good luck with that. You know what I mean? Their eyes glaze over. And so I didn't have anyone to talk to about this whole thing. And so I knew that there was this event and all these entrepreneurs going to come. So I was like, I'm going to come and just

be with my people. I was so excited. So I went there and I remember, I didn't know how events were ran back then. And back then the way that they were, a lot of people call them pitch fest where like every speaker comes and they sell something. And I didn't know that's what it was. But I come to this event and the first speaker gets on stage and he talks for like 90 minutes. Then he sells something. And I was so confused. I was like, what?

Is he selling us something? I just didn't understand what's happening. But I saw he was selling $2,000 thing and all these people were jumping up, running to the back of the room. I remember looking back, doing the math and I was like, thousand four six eight ten i'm like that guy made like eighty thousand dollars in in an hour and i and then the next speaker gets up and he was selling a five thousand dollar package and he sold it and people run back i was doing the math he did like 150,000 and i watched this for three days speaker after speaker and by the end i was like i i have to

learn how to do that like if someone can stand on a stage and in an hour make more money than i made an entire year or some people in an entire lifetime, like I have to learn that, that art and how that works. And it's funny cause I, it didn't come naturally. Like I, someone invited me to speak in the seminar. So I went the first time and it's so embarrassing. I had a shaved head back then in glasses and I always wear a suit and tie cause I thought that's how, you know, you have to be a business person. And I went and I showed up on stage and, and I was super nervous and awkward. I tried to sell something and nobody bought it. And I was like, I will never do this again. And I didn't for a long time, but then I kept seeing this happening. I go to other events and I was super nervous and awkward. I tried to sell something and nobody bought it. And I was like, I will never do this again. And I didn't for a long time,

but then I kept seeing this happening. I go to other events and I'd see stuff and I was like, this is skills that I have to learn. And so I ended up spending the next, man, almost 10 years of my life doing that. About two and a half, three years, I was flying around the country, speaking at events, trying to learn the art of it

and trying to get comfortable doing it. So scary. And then about two and a half years in, this is after we had the twins were born. And I remember I was at the Boise airport one night, like at 1130 at night. I was only in the airport. I was just miserable.

I'm like, I'm flying somewhere else to go speak. I just wanted to be home. And I remember texting Colette and I was like, hey, I'm retiring. I'm going to be done with this. And she's like, you can't. That's how we make our money. I'm like, I know, but I'll figure out some other way.

But I'm done. So we basically quit speaking. And I went and like, how do I replicate this on the internet? And so we started doing tele-seminars back then and and then webinars and that became how we kind of did stuff. But I, you know, I went out of my comfort zone to learn it and became comfortable with it. Now, you know, I teach thousands of entrepreneurs how to, how to do that, how to, how to either do it on a webinar or on a tele seminar or on stage. And, um, cause I think that having your own platform is the best, is the best way to get your message out there and be able to actually change

people's lives. It's hard to do it if you're going to be the awkward introverted person. And so for me, I had to come out of that to be able to actually have the impact I really wanted, but it's still, yeah, I mean, you go to church and you know how I'm like this shy guy. I decided that in my, in my last ward, the last church, nobody knew what I did. No one ever asked. It was kind of nice. And so I was fine. And this ward, like someone found out and they told people now, now if you ask me questions, what's up everybody, this if you ask me questions. What's up, everybody?

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method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our

employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have, first off,

the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Um, now normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. Uh, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two Gs, working genius, two Gs in the middle, workinggenius.com. And then use promo code secrets, S-E-C-R-E-T-S at checkout, get 25% off. But then go take the test. Again, it takes you 10 minutes. But even in a 10 minute session,

you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are with your teams getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. So like I'm dying to know, because it doesn't come naturally to you. I know that because I promise you will change the working dynamics amongst everybody and help your company to grow. So like I'm dying to know because it doesn't come naturally to you. I know that because I know you, but is there something that you like, do you have to like mentally prepare somehow? Do

you say something to yourself or like how do you just prep yourself to go so far out of your comfort zone? I mean, do you like play the Rocky soundtrack in your mind? Like what do you do? It's funny because I still get super nervous every time and people always say, how do you like play the Rocky soundtrack in your mind? Like, what do you do? It's funny because I still get super nervous every time. And people are always like, how do you get nervous? Like, you do this all the time. I'm like, I don't know. But it was the same way wrestling. Even though I was wrestling someone who wasn't good, I would still get insane butterflies and nervousness and like all that stuff.

But as soon as I would step on the mat and shake their hand, as soon as you shook their hand, like instantly would disappear and you're like in the zone. And for me, it's the same way. Like, I get so nervous. I think the biggest thing I found is um it's funny one of my one of my um friends one of my employees caught me the other day uh you know i do this but i always before i go find somewhere to go pray and um and basically i just pray that like i will be able to have the thoughts in my head to be able to actually inspire people to do what i what they need to do and that's like the biggest comforting thing for me is just praying understanding it's not me like i think a

lot of times we get nervous because it's like this is us and it's like we're putting us on trial of they're gonna like me they're not gonna like me that freaks us out and i think over the last few years i come to realization like my job is not to care people like me it's like can i actually have the impact and change this person and so that's that's become more important to me so i always pray for that and that gives me that helps calm my nerves but then it's just it's still scary i get out there and it's like even the smaller ones where it's like smaller i get so nervous and anxiety and soon they introduce me to come out i see everybody that's like oh it goes away because i'm like these are people i can serve i can help and it's just so much so much fun that's so cool

hey this is russell again and uh really quick i want to thank you so much for listening to the marketing secrets podcast i hope you enjoyed this episode and if you did can you imagine what it would be like to experience this for four days with 5,000 other insane funnel hackers, people who are just like you, who think like you, who believe like you, who have vision like you. If you would like to do that, then you need to be at this year's Funnel Hacking Live. It's coming up very, very soon. If you don't have your tickets yet, you can go to funnelhackinglive.com and it gives you the ability to leave your home, leave where you're trying to create and dream and come to a place with a whole bunch of people

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If you don't have them yet, go to funnelhackinglive.com, get your tickets. We have sold out five years in a row. We will sell it this year as well. And after you get tickets, you will be there with 5,000 other insane, crazy, fun funnel hackers talking about how to grow their business,

sharing all the best marketing secrets, things that are working today. You gotta go get your tickets now at funnelhackinglive.com. Thanks so much, and I'll see you in Nashville.