Marketing Secrets with Russell Brunson - On The Brighter Side With Russell (Part 2 of 4)

Episode Date: November 27, 2019

On this special 4 part series Russell shares 2 interviews from the On The Brighter Side podcast that he and his wife, Collette did with Monica Tanner. Here is what you will hear during the second part of Russell's interview: Why it's okay to be afraid and to just move forward until you find your voice. Who Russell thinks is the coolest most influential person he's met as an entrepreneur. And why Russell credits Collette with keeping him humble and grounded. So listen here to the informative second part or Russell's interview with Monica in this 4 part series. Transcript - https://marketingsecrets.com/blog/262-on-the-brighter-side-with-russell-part-2-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everyone, it's Russell Brunson. Welcome back to the Marketing Secrets Podcast. I hope you enjoyed the first part of our series yesterday, which was the first half of my interview with Monica Tanner on From the Brighter Side interview. And so today we're basically gonna queue up the second half and then tomorrow, or not tomorrow, but the next episode, you have a chance to listen to my better half

and have Collette tell her side of the story. So I'm excited for that. So with that said, I'm gonna cue up the theme song and tell her side of the story. So I'm excited for that. So that's that in Cuba theme song. And they listened to the exciting conclusion of my interview with Monica Tanner. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital for spending money from our own pockets?

How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. So I'm sure several of my listeners would love to do something amazing like like I try to talk a lot about finding your life's purpose and I know that so many of my listeners out there like I want to do it like I maybe I even they've found their purpose but they're so afraid that it will require doing something uncomfortable or really far out of their comfort zone so what advice do

you have for them to just kind of put that aside and be like, this is my mission. This is what I have to do. Even if I'm definitely afraid, the good news is we're all afraid and you're all going to be afraid at first. Um, so this is my big thing. I, I believe so. I think for everybody with, you're trying to find your life mission, your purpose, whatever it is, right? A lot of times, like even if we haven't achieved it yet, we know like this is where I'm going. Right. And we have like this goal of, I always picture like there's a mountain and on top of the mountain, there's this result we want to get.

And like, that's where I'm going. So I'm going this direction to try to go up there, right? But most of us aren't there yet. And the biggest fear I see with people who are trying to like actually change the world is they're always like, okay, well, when I get there, then I'll be able to do stuff. And it's like, the problem is you never get there.

Like, it's like the horizon line, right? The closer you get the horizon, the further it's a way you never actually get to the end. And so I think the biggest thing is just starting like, like starting. And, um, that's the scary thing is right. We're not ready to start. So, um, one of my friends, Gary Vaynerchuk, he, um, he said something was really profound one time. He said, a lot of people will go out there and trying to like create content to do whatever they're trying to do. It's like, no, don't create content. Like he said, figure out where you're going and then document the journey. And I was like, Oh my gosh, this is, it blew my mind for a couple of reasons. So one of them is

after my whole business collapsed and crashed. And I was like the worst possible time to start telling my story is when I started my podcast. And I remember I was like, so part of it was like, why am I doing this? Like I'm a failure in business. Why am I starting a business podcast? Right? Like I'm the worst person, but, but I was like, I'm going to start it now because like, cause I think I, even though I failed, like I know some things other people haven't. So maybe I can start sharing some stuff that someday someone's going to start helping with. So I created a podcast similar to what I told you to do, which you're doing, which is so cool. I was totally going to point that out. I was going to say, you sat on my couch and you said,

just do it. And I'm like, but I don't know what to talk about. And you're like, it doesn't matter. Just start talking. You'll find your voice. And I was like, okay, I'm going to do it. And we're on episode 16. It's amazing.. Just start talking. You'll find your voice. And I was like, okay, I'm going to do it. And we're on episode 16. It's amazing. You're doing it. It's crazy because for me, so I knew that I wouldn't, like I didn't have a microphone or anything. I got started.

So I just grabbed my phone. I just record it while I was driving. So my first podcast was called marketing your car. And it's literally me driving to the office because we've gone from a 20,000 square foot office to this 2000 square foot one at a four minute commute. So I was like, hey, four minutes a day. I'm just going to talk about what I'm praying will work today because everything has been working and so i would do that every single day i'd do it probably three times a week and i would publish it and i

didn't luckily i didn't know at the time how to check podcast stats i had no idea if anyone's listening and i found out later nobody was for a long time for a couple years but i was doing it three times a week it's been about five years now since i since i first launched the podcast now you know now we get tons of downloads but for a long time we didn't get any and um but it was me documenting this journey and what's cool about now is like, now people find out about me and like, Oh, Russell built this huge company called ClickFunnels. And they hear like the big result we've done. But what's crazy is that people don't connect with me. Like, Oh, Russell's built this huge company. Like they, it's almost hard to connect with people

when they, when you actually have, um, gotten the result. So I tell people like, well, go start my podcast, go start episode number one. This is like, um, we barely didn't go. We almost went through bankruptcy. We didn't. And then I documented the last five and a half years how we got here. So start listening there and you'll hear everything I learned along the way and the frustrations and, and the whole journey you guys can come on this, this thing with me. And what people tell me is they log in and they, they start the first one. They like to say, I went and I binged, listened to like, like five years of your life. And they, it's funny cause they'll come in and tell me these stories. I'm like, Oh, I forgot about that like five years ago but they binge listen to everything and also now they're connected

to me and now they care about the results they've heard about the downs so they care about the ups when people only hear about the ups they don't care about about you what you're doing so i think for everyone i would say if you're listening right now like you need to start documenting your journey and there's different ways to do it i always ask people like whoever's listening like how many guys who are listening consider yourself a writer like you like to write stuff okay if you're a writer you should start a blog and like you should like be blogging two or three times a week just telling your journey, you moving towards some result you're trying to get. If you like talking, then you should do a podcast and just do like this. Like interviewing people or telling your own story or both and document your journey that way.

Or the third, if you like video, which is my platform I'm most comfortable with nowadays. It's like turn on a video camera and videotape yourself or do a facebook live or instagram or just talk and you like by you documenting the journey of you trying to get the result that's how you find your voice that's how you start people will start coming to you when they when you start putting it out there because at first they don't and first it's small and but if you keep doing it eventually you get better and better in fact i had one of my buddies who went and binged listened to the whole podcast he was like yeah your first like 43 44 episodes were really bad he's like about 45 ish you started like it started like clicking and he's like now it's like you're

awesome he's like i found you found your voice you forget your stories but took me 45 episodes to get there right like what if i would have stopped after 16 or 20 like i never would have got here and all the people were able to impact now and we never would have heard the message so for all you guys it's just like do it even though no one's in fact i think a lot of times we get nervous because like oh no one's even going to hear it but that should be comforting because at first you're going to probably not be very good so like that's okay like do it now and when no one's listening as you're learning it it's not about them reading or hearing your thing at first it's about you finding your voice and after you found your voice that people will come they always do yeah that's funny because i listened to all the

courses by like john lee dumas all the ones you tell me to listen to. And they all say you have like 15 to 20 episodes where they'll kind of give you the lovely way. And I'm like, Oh, I'm getting so close to that little threshold. I'm like, I hope I have it figured out. Like at least I'm pressing record. I'm definitely getting better. You're learning how it works. That's awesome. So in all of your travel travels who's the coolest or most influential person you've ever met um i definitely have to say for both coolest and influential be tony robbins tony's just like i mean tony tony's he's not a member of our church he's not but i felt the spirit more with tony than probably anybody else which from a spiritual side is amazing but i also look at him and he's someone who works with people from all around the world like he's you see him

working with the dalai lama all the way down to like people who are suicidal like you see this this contrast and um he's someone who when you see him in public it's hard to know because you know on stage he's like there's no one better stage president than Tony in the world like he's just amazing they see him like the intimate spots where he wouldn't have he could be super incongruent because like nobody else is around and he's still like this super congruent person who like is just obsessed with helping other people and to see someone who's done that at such a high scale and helps so many so many people i mean we were at one of his events and um it's a big event he does twice a year and uh he asked him really honestly who here is suicidal and there's probably 40 50

people raise their hands he sat there for like i don't know 20 something hours going person by person like fixing them reprogramming their brain and you watch it over and over and over again that's that's suicide and the next day is like relationships and thing and thing. And it's just like, it's, it's amazing to see someone like that who cares so much and has built such a big platform that they can actually have. Cause there's amazing people everywhere, but someone who's built a platform that can do it that wide of a scale and still be like a good human being is, is rare. And so, um, yeah, he's, he's amazing. That's so cool. And who of all of the entrepreneurs that you've ever worked with, who's been your favorite or most memorable? Oh, man.

That's probably a tough question. I was like, who's your favorite kid? I'm obsessed with entrepreneurs. They're so amazing. I would say probably the one that would be top of mind right now is just because I've seen them. They've made a lot of money, like insane amounts of money. But like for them, it's not about money. They're so big on impact.

So it's a young couple brandon and kaylin poland and they um i think they're 24 25 years old right now and three years ago they came to our world they they were they'd been in like a networking opportunity they kind of collapsed on them and so they came in like completely broke and i remember they sent me a video like the very first day they found out about us and it was like hey russell like we're brandon and kaylin and we're gonna be your biggest success story ever and i get those sometimes it's like oh good luck you know and and and that's all i heard and then it's funny now that i know him i heard the story afterwards they're like completely broke had no money newly wed couple right and so they went and we were selling this course it was a thousand bucks which

i think they the bank at the time was like there was no money they all had credit lines all they had and they went and they watched this webinar i did and kaylin was like you gotta buy this and brandon was like i don't dare to so he was supposed to go buy it and he went out and instead just bought like this like a lower thing we sold for like a hundred bucks and she found out she got so mad she went in she went and bought it and so it ended up costing eleven hundred dollars of a hundred but they were like we have to make this work like our entire life depends on this and so they went open up the course they pushed play and they watched when they paused it and whatever i said they just like okay we're just gonna do this exactly like russell said she actually coined the the hashtag um do what russell says now in all

our events everyone's like hashtag do what russell says but she's like everything he says we're just gonna do it perfectly and i've never met somebody that just executed better than them they watch it pause do it come back do it and they went to do the entire course that way and on the back they launched this company called lady boss weight loss which you know i'm sure some of your listeners probably heard of it's blown up into um they've helped over,000 women in the last three years to successfully lose weight. They built a culture, they built a brand, they're launching supplements now. At our last event, they got a big award for making over $10 million in the funnel. But the most amazing thing is just like the impact. I see, because I'm like the only man in there, because it's a weight loss program

for women. So I'm like the only man in their groups, like just kind of watching, you know, cause I want that people know, but I'm watching what's happening. I'm looking at these, at these transformations and how many people's lives that they're, they're affecting and they're changing. It's just,

oh, like it just, nothing gets me more excited than seeing what an entrepreneur can do. Right after this. Like I actually heard you speak about them and I, I'm like going to look them up right now.

They are amazing. So for those of us who are just at the beginning of our entrepreneurial journey, what is the most important piece of advice you would offer us? What's the most one thing? I think the most important thing, the thing that most entrepreneurs do that's wrong is they get obsessed with a product.

Like, oh, I created this product. I found this thing. Or they get obsessed with the product. And when you get obsessed with a product, it's hard to have success and it's hard to have impact what i recommend everybody is you get obsessed with the person like a business is not about selling a product a business is about giving somebody a result so i always think about like hey in fact if you read the doc my first book i wrote i talk about how like after we went bankrupt and we're trying to rebuild our business like i had this i had this chance to like figure

out like who was my dream customer like if i could pick one person to serve where it's like if i could hang out with them every day and just like help them become better who would that be and i spent a lot of time like insane amounts of time thinking about that question like who is and i and in fact i went to google and i i typed in like i want six people who are successful people who used to be athletes people who i made a whole list of stuff i went to google images i typed all those things in and i and then i typed in man and i found all it shows all these faces of people and there was this guy and uh i don't know who i have no idea who he actually is but i saw his face i was like that's my dream customer so i took that google image i printed it out and i framed it on my desk like this is the man i want to serve and i went and

i typed in a woman's name i typed in i think it was julie and she's successful and she's got a couple kids and i kind of explained like my dream person and i went to google images and i typed all that in i saw this person i was like that's julie i don't know who her real name is in her life that's julie i printed her out and i had her on the desk and i would just look at everything i was like okay like that's who I want to serve. I want to serve Mike and Julie. And I started thinking like, okay, like this is Mike and Julie. And because I wrote like this list of who, like who they were and everything, I was like,

like, what do they actually care about? What do they want? And that's the question I started asking myself. And I was like, okay, now what can I create? How can I actually serve them? Like, what would I, if I really care about their success, like what would I do? What would I create? What would it look like?

And how, and it shifted my mind from like creating products to like how do I serve those guys? And then from that, then the product I just started coming out and they just started, and it's crazy. The very first thing I, very first product we created afterwards,

like it attracted the Mikes and the Julies. Like it was like perfect bait that got those people in because we crafted it to try to, to try to serve them, right? And what's crazy is we did that, we ran that product for a while and then at the back end of it,

we did an event. We had about a hundred or so people came to Boise for that event it was crazy it was like 30 women 70 men i told them initially i said hey guys i'm gonna tell you something cool i learned like i wanted to to get the right people and i said how many of you guys does for the men in the room how many of these characteristics um tell you like you used to be an athlete you've had success in the past you want to impact more and i listed through the things hundreds of hands went up and I showed a picture of Mike. I was like, you guys are all Mikes. And I said, how many of you guys,

how many of the women here are this? And I did it, and every one of the women, and afterwards, all the women came to me like, I'm your Julie. And I was like, I know, because we crafted it from that point forward. And so I think for every entrepreneur, it's becoming hyper-focused on customer,

the customer avatar, whatever you want to call it. You want to become obsessed with it. You could wake up every morning and just know, if I'm serving that person, it's going to be the best time in the world. And that's like, that's where you start. And then the products, everything else will come after that. It's just figuring out the person that you're so that you would just go crazy to be able to serve. And then, um, starting there and then everything amazing would go on the back of that.

Okay. I have my avatar list, so I'm working on it. Cool. So I'm working on it. All right. I'm going to get a little personal with you. You have five amazing kids and you're an incredible dad in fact my very favorite thing is i drive your daughter in carpool and so i love when i drop her off and sometimes it's late at night and you're just in the doorway and you're carrying nora and i just think oh my goodness like there he is he's just being the dad like you know he's done working for the day and his most important priority is his kids i love that about you you're definitely a family man but if there's one thing you want your kids to learn from you or know that you stand for what is that one thing man it's interesting before i answer it's been on my mind i i ever since i started working with chris from crispy's

cancer.com i always think like if i was to get cancer like what would be the very first thing i would do every time i think about it i know the first thing i would do is i'd grab my kids i grab a video camera i would try to record like what i would tell them right now so i could like so that when i die they could watch it later and be like oh this is my dad told this is the advice my dad gave me and i had someone actually two days ago an event i was at that that talked about that and i was like you know why why should i wait till i have cancer that's on my list this week of things to do is to go with each kid sit down or actually record like my advice to them and I want to try to do like once a year and just have it archived so that someday they can have it be super cool to have a great idea let's start tonight so yeah tonight's the night kids listen

in so and it's tough because I think about that like there's different aspects right there's like the spirits like what would I give them spiritually what would I give them socially what would I give them financially what would be the what would be the advice but i think the the thing that's helped me have the most success in all aspects of life is um i've been a really big and then this is something i learned initially from tony robbins which is probably one of the reasons i like him so much but is finding people that are the epitome of what you want to become and then and then modeling them as close as you can that's that it fits in everything right so if you're if you're spiritually like who are the people spiritually look at they're like man i want to be like that person

and then and then like model them as close you can figure out like what they do how they do it like i'm so obsessed it's like i i interview people all the time i'm like what's your morning routine what do you do first thing what's the second thing you do the morning like what do you because i want to know like what they're doing to get them to get that outcome right like everything is like people don't just wake up one day amazing like there's a bunch of things they do that get them to be that way and so i think that'd be a big part and um even so much so that like if it was if it was like from a financial or business section i would be like find that person you want to be like and go like move in with them work them for free whatever you need to do to like to figure that person out

because yeah everything i've been successful in life came from that it's like finding someone who's amazing and then just following them and like believing them and 100 like just putting all my eggs in that basket and just and whatever whatever it can, I think that'd be the biggest thing. Good role models. And then, and then modeling them like obsessively modeling, not just like, Oh, this person's awesome. I like that person. Like, no, like obsession, like they get into their mindset. Like they've written books, like read all the books, like listen to their podcasts, like get inside their mind. Like, why do they think that way? Cause if you figure out why they think that way, it's going to help you to figure out like how you should be thinking. Right? Yeah. So

obsessively modeling models. What if they let you down you still gotta keep your anchor in the one perfect maybe that's the role model then yeah there you go so one of my favorite things about you and your family is how down to earth and normal you are what is it that keeps you so humble and grounded when people literally pay thousands of dollars to hear what you have to say i think part like i'm gonna give colette so much credit for this a huge part of my wife my wife doesn't care about any of this stuff which is tough for me because it's like as a man like 99% reason why i do this is try to impress her and she's just like i'm good like you just come home like i just want you to come home you know and um i think that's a big part of it

i think a second part we kind of touched upon earlier is just because I've cycled twice and because I've built it and lost it all at a really deep, painful level, like I am completely, like I am hyper, hyper, hyper aware of the fact that this is not me. There are so many people and experiences and things that have made this possible. And if I'm not really careful, I can be taken away instantly. Anyway, I have such belief in my, in my role in this world and in this life that it's like everything that I've been given, I've been given. It was not something that I, it's not mine. And so I'm very aware of that. I'm scared of that. And then just the fact that, you know,

my wife, she's amazing. And like, just knowing that, like, I don't know, I think if, if, if I, if I'm not careful, I think I could lose her and my family. And for me, it's like, that's, there's a quote David O. McKay said, there's no success can compensate for failure in the home. And I think about all the time, like like i gotta get home because like if i failed there then i failed everything like that's my my big mindset i always think like my wife was to leave me like i means i i failed this life like i know it's not true there's and i never say that because there's so many people i love they've gone through divorces and things and that's not what i'm saying but there's no repersoning in my mindset like if that if that was to happen like

that would be ultimate failure for me so because that that's like, I got to be very careful because I know I have so many people that I love that I respect that especially in business, we get so obsessed with it that they lose everything. And like, and I think I definitely have tendencies of doing that if I'm not really, really careful. So I just try to be, cause I get obsessed with things and I, I could go to the office and spend like six months there and forget about the world. And if it wasn't for like my beautiful wife and these amazing kids that were like, I got to go home. Like if it wasn't for that, like I, you know, I could be in trouble.

So I don't know. It's a family. And then just knowing, being hyper aware, it's not me. I love that. I love that. And I love that you credit Colette. Because she could care less what you drive or what you wear or how much you can bench. She doesn't care.

She doesn't care any of that. I can't figure it out. She loves the goofy wrestler. She what are you most grateful for and how are you giving back i know you are i know the answer to this question but i want you to tell my listeners i know that you every weekend you teach the little neighborhood kids how to wrestle and you do that totally free because you love it i love that you do that yeah there's so love it. I love that you do that. Yeah. There's so many cool things. I don't know. I think I just look at like the different gifts I've been given.

Like I'm at this part of my life. I'm like hyper aware of like, okay, why was I given that? There's not wrestling is one, right? Like I wasn't, I didn't learn wrestling just like as much fun as I had. I love that. Like, why was I given that gift? Okay. There's a reason.

It wasn't just to like be fun for me. Like initially probably was, but like long-term, it's like you're given gifts. It's like the whole progression of life is interesting if you look at it right like there's a time in life where we go through this growth phase right we're like we're and like as babies that's where our babies come out and so about growth right and they're trying to figure things out and then eventually you you stop growing until you shift to to contribution so it's like the same thing in a marriage right first first it's just you and then you meet your spouse also it's like oh my gosh there's another person you care about them and also it's like your whole world becomes us as opposed to me and you become less selfish and it's like now we're together and then you meet your spouse and all of a sudden it's like oh my gosh there's another person you care about them and all of a sudden it's like your whole world becomes us as

opposed to me and you become less selfish and it's like now we're together and then also you have these amazing kids and it shifts again from like ways us to like it's them and like they're the most important thing right so for me my life it's like there's this huge parallel with like being being single to being married to being kids that's happening in everything right so like i was wrestling was growth i was trying to become a better wrestler for me but it's like okay now i have this this thing that this gift i was given like what's the point of it it's like oh i'm to contribute so where can i contribute like well i can help my kids i can help neighborhood kids like if i can bring wrestling to them like he gave me so many gifts like let me any any kid who's

interested like let me just help serve there the same thing is some of the other organizations we work with um there's a charity called world teacher aid that builds schools in kenya that we we work with there's also operation underground railroad that saves kids from sex slavery like i don't have the ability to go and save kids from sex slavery like i don't i'm scared of that like the whole mission of these guys that go to haiti and go these countries around the world and they go and they they rescue kids and say like like i don't have the ability to do that right but if i can help over here like the gifts i have been given if i can get the message out to more people and if i can make more awareness if i can raise money for them like that's so exciting because it's like i can help impact that thing without having to do the thing it's super scary

right and so it's like for me it's like using these gifts i've been given like oh i'm trying to more and more focus like why why would did god give me that gift because it's not just so i could i don't think he gives any gifts for us it's like how do we now use for other people so for me it's just kind of figuring that out like what like why was i given this and then now i've got it okay what what does he want me to do with this because you you know, what's the purpose of it? Yeah. I love that. I think he gave you the gift of determination. I'm learning that the more I get to know you, I'm like, you are one determined. So all of your accomplishments, what are you the most proud of? Oh man. I'm not sure exactly the best way to answer this one. I think like, I feel like my, like I'm supposed to be helping people

to the work is in my head is like freedom., how do I free people so they can actually do what they need to do? You know what I mean? Like, and I feel like that's probably the most important thing. Like, if I can give people tools or ideas or thoughts or permission to like free themselves, people are amazing. I wonder if I can help you a little bit with this. Like, I feel like, like I remember once we were talking and you were like, money is not a bad thing. Like, it's not a bad thing to make money, change your mindset a little bit. And I thought, as I think about that more, I think money making money is amazing because it gives you so much

freedom. So the more money that you have, like, I want my kids to be hard workers and I want them to learn how to make a lot of money because for us, I know for my husband and I, it's given him a lot of freedom to be able to coach the neighborhood kids in soccer. And it's given him the freedom to be at home with his family and make memories with us. And it's given us the chance to give back a lot. And so I think whatever your focus is with money is what you'll do. So if you value boats and homes and all those things, none of those things, I'm not saying any of them are bad, but if that's what your focus is, that's what you're going to spend your money on.

But if you believe in making a difference and, you know, changing the world somehow, giving your money and your time to worthy causes, then that being able to do that frees you up so much to do that. I see you doing that for people. You're taking people who are kind of, you know, working paycheck to paycheck and just kind of slaves to, you know, their circumstances to being able to like be the captain of their own ship. Like they're making their money, they're making their difference. And I think that's so cool. That's cool. What's up everybody. This is Russell Brunson. I've got

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and I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done.

I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have, first off, the right people, but make sure the right people are sitting in the right seats on the bus. And

this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two G's, workinggenius, two G's in the middle to workinggenius.com. Again, two G's, working genius, two G's in the middle, workinggenius.com, and then use promo code secrets, S-E-C-R-E-T-S at checkout. Get 25% off. But then go take the test. Again, it takes you 10 minutes, but even in a 10-minute session, you will get something that is so insanely valuable to help you understand yourself,

to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code SECRETS for 20% discount. Take this test for yourself and for your team, and I promise you it will change the working dynamics amongst everybody and help your company to grow.

You think about even like, you remember like Maslow's hierarchy of needs? I remember this in school. I don't remember all the details, but I remember like the bottom is like, you have to have food and water or else you can't focus anything else. And when food and water is covered, then you're like, oh, now we need shelter. The shelter is covered. Now you need, that's the thing. When all you're starving to death, you can't, all you can think about is that. And it's like, I feel like maybe someone that in the hierarchy of needs, there's something where we need financial security, right? And it's like, we can give people that, then they don't have to

be stressed about how am I, where's my food coming from my paycheck like how am i doing that if i could that stress goes away then yes then they can like look outwardly and be like how can i bless other people's lives and that's that's really really cool so yes you you said that perfectly way better than i did i love it all right last question what is your number one key to success how did you become become Russell Brunson? Man, I think, I probably came down to determination you talked about earlier.

Like, and belief. I think belief's the biggest thing. I think I was blessed, like, I was thinking about wrestling. When I was successful in wrestling, I think, I remember going to the state tournament and seeing a guy win the state title. And I was like, I believe that I can do that.

And so I went out there and I just killed myself until I did it. With business, like, I was not a business major. I didn't know business anything. But i got online and i was trying to figure out how to make money and i saw these people and like i saw what they were doing and i had so much belief that like they're doing it so i can do it and so i just did it and i had to like as soon as i believed it was awesome i still remember like when the whole company bankrupted and everything's falling apart and one of my best friends this day came into me uh brent

copeters and he said he's like hey so everything looks really scary we just laid off 80 people like are we are we gonna be okay like is this I was like oh yeah like it's gonna be fine like I don't know when but like I had such like I knew it would be I just had perfect belief and hope that like it would be it'd be fine he's like okay he's like if you believe it then I'm in and he started working for like you know half the paycheck and like super you know despite like people in his family wanted him to go do other things and he's like no Russell has perfect belief in it and i believe it and i think that my biggest thing is like and i see something i just i believe and then and then i work my butt off to get that thing because i have such a perfect belief that it's going to be there i think a lot of times we don't believe and that's

what keeps us from trying like oh what's gonna work it's not gonna i don't know it's like no again it comes back to modeling find someone who did it that person did it they're not ever smarter than me i believe i can do it i'm in let's go and then start running as fast as i can i love it so where can my listeners find you like if they want to know the secrets to funnel hacking and all of that how can they find you easiest place is just russellbrunson.com if you go there there's links to the different books i've written software our events everything's kind of you can find from from there and as you know there's a video there on the page of me crying like a little baby you made me cry i didn't know that story and i was bawling

i had to pull it all together yeah that's the best spot for sure oh well thank you so much for being here like i can't describe to you how thankful i am no worries thanks for having me i'm so proud of you for actually doing the podcast and uh i'm glad you're running with it and i'm doing everything you say what was that hashtag do else do what russell says yeah your last advice was find jenna kutcher and i have and i bought her course and i'm doing her thing and yep i'm doing what russell says for sure that's a good hashtag that's awesome all right thank you yeah thanks so much hey this is russell again and really quick i want to thank you so much for listening to the Marketing Secrets Podcast. I hope you enjoyed this episode.

And if you did, can you imagine what it would be like to experience this for four days with 5,000 other insane funnel hackers, people who are just like you, who think like you, who believe like you, who have vision like you. If you would like to do that, then you need to be at this year's Funnel Hacking Live. It's coming up very, very soon. If you don't have your ticket yet, you can go to funnelhackinglive.com and it gives you the ability to leave your home, leave where you're trying to create and dream and come to a place with a whole bunch of people who think like you, who believe like you, who see visions like you of what they can create and

what they can become. Funnel Hacking Live is not just a marketing event. It's not just a personal development event. It's both of those things wrapped into one and it is an experience that will change your life forever. So I want to make sure you get your tickets. If you don't have them yet, go to funnelhackinglive.com. Get your tickets. We have sold out five years in a row. We will sell it this year as well. And after you get tickets, you will be there with 5,000 other insane, crazy, fun funnel hackers talking about how to grow their business, sharing all the best marketing secrets, things that are working today. You got to go get your tickets now at funnelhackinglab.com.

Thanks so much and I'll see you in Nashville.