Marketing Secrets with Russell Brunson - One Funnel Away Q&A: Real-Time Funnel Fixes You Can Use Today | #Marketing - Ep. 77

Episode Date: October 8, 2025

In this episode of The Russell Brunson Show, I’m sharing a live Q&A from the One Funnel Away Challenge! I jumped in to coach a few entrepreneurs in real time. We talked about everything from tech setup for presenting, to simplifying your funnel so it converts, to making your webinar headlines more relatable. One person asked how to manage slides, comments, and delivery without getting thrown off. I walked through how I use Google Slides in presenter view, why I don’t look at comments live, and how I use two monitors to keep things flowing. Later, I broke down a funnel that was trying to do too much. I explained how to simplify by starting with one core product, then use OTOs to stack value and increase average cart value. We also looked at webinar registration…. Why curiosity matters, how to rewrite headlines to speak to your audience’s current situation, and ways to promote without jumping straight into ads. I shared thoughts on price points too… because a $10K offer on a webinar is a tough sell if you haven’t built the right runway. Key Highlights: The right way to set up your slides and screens when presenting Why I avoid reading comments live (and what I do instead) How to simplify your funnel by leading with one clear product Adding upsells after the sale to increase conversions Tips for creating curiosity and rewriting webinar headlines Why $500 to $1K is the sweet spot for most webinar offers If you’ve ever felt overwhelmed by your tech, your funnel, or your messaging… This episode will help you tighten it all up! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up, everybody. Welcome back to the Russell Brunson show. I'm excited to have you guys here. And today we're going to take you guys on a little bit of some Q&A. As you probably know, if you listen to the show very often, once a week or so, I do live Q&As with those who are involved in the One Funnel Away Challenge, which is one of the coolest challenges we have that's now free for all ClickFunnels members. You can go to OneFunnelA.com and go sign for free. It's a 30-day challenge. And then every single week, I jump on and do live Q&As. So this week, we do some Q&As with people who are creating a webinar, they're putting it out there are a lot of interesting questions um everywhere from like you know how to structure the landing

pages to what to say in the presentation what price points like a whole bunch of really interesting things that um i thought would be beneficial for all you guys we don't list all the Q&As here but every once while i'm like these are some cool ones i think a lot of people would benefit from we do so that is the game plan so we're going to list this right here and if you ever want to come on a live Q&A just go to one funnelway dot com and get signed up um and then jump on live Q&A with me probably going to be on this coming Friday, like I am every Friday. So it would be fun to hang out if you can get to know you and answer your questions. But with that said, we'll be as enjoying this episode.

You get a lot of ideas from other people's questions and hopefully to help you on your journey to growing your company, finding your voice, becoming the expert that you deserve to be and a whole bunch of other cool stuff. Appreciate you and we'll talk to you soon. This is the Russell Brunson Show. Welcome, welcome. And bingo, look there he is. Russell's here with us.

Good morning, Russell. Good to see you, man. How are you? Dante, I miss you, man. How you been? I missed you. Man, I missed you like a fat kid misses cake. You kidding me? Good to see you. Hey, how are the arms? Oh, insane. Look at these things. Boom, boom. Extension. I'm curling, but what I was doing before, getting everything rebuilt out

so I can start competing in a couple months. So, yeah, basically, flawless, you know. Flawless and perfect. What else do you expect? Man, it was so good to have you back here. We have experts of plenty. And I think we have some prime movers in here with us today as well so super excited about that welcome any prime movers great to have you guys here in the one funnel away challenge it is 12 o'clock and that means it is experts only gang if you guys are an expert and you want help with your one too many presentation that is what this session is for so to be able to ask russell brunson himself a question lucky you guys today all you need to do is raise your hand at the bottom of zoom you'll see a little heart that says react if you click that heart

a pop-up shows up and there'll be a physical button that says raise hand just click that button it'll raise your hand get you added to the list we're going to have a great time here today you ready for it russell oh i'm ready raise i'm ever going to be come on with it dr kurt is going to be first how can we help today dr kurt well i did my first uh pre-launch webinar last night uh had seven people on four made it to the end they did not enter via the funnel so i don't have any data through the funnel, but I had trouble with the logistics of being able to share my screen and still be able to see who was on the call and be able to see if they raised their hand or anything like that. So my question was really designed for Dante, but since Russell's

here, he's the man. So hopefully I'm not a tech guy. So I struggled with that. And then I just put my head down and I said, you know, I talked for a hundred, for an hour and 17 minutes. And, and people enjoyed it. They felt like my passion shined through. I didn't want to be distracted by the technology. I just wanted to do the webinar. But I didn't feel like I interacted at all with anyone. I didn't ask questions. I didn't challenge them. I didn't get any, you know, yeah, yeah, that makes sense to me. So, uh, at the end, we, we stayed on the four of them and I. And, uh, they had a couple of interesting observations that'll help. Cool.

I got two things for you, and then I'll see what Dante wants to tag team as well. The first one is, do you have one monitor or two monitors? One. I have another one across the room, but I can't see the two of them together. Yeah, so I'm a big monitor fan. I hate laptops because I can't work on little monitors. So I actually have three right here. So I have like a, but it's nice because having at least two, like I, it's hard to do

webinar which is one screen because of what you're saying right there's like there's the chat there's the comments there's the stuff and then you have your presentation and i don't know if you're using google slides or powerpoint but like if you have speaker notes you can't see them if you've got one monitor because this because then everyone's going to see your speaker notes right so i highly recommend if you want to like dominate the webinar game it's just getting two monitors like it just it changes everything so then i have my slides right here but i have my presenter view that pops up on my right hand side so i can see it right here and have my chats over here so i'm going i'm going i'm going and going, and then at my knees time, I look over real quick, and I can see it, I can comment

if I come back, and that's, that's the easiest way. So that'd be my first vote. And then my second vote is, I remember, man, this was, this was the first year of ClickFunnels. So we're still, it was brand new. I remember, because I was going to post this video and share it, but Russell, the first year of ClickFunnels, I was working late hours, not eating healthy, and I was about this big in my face and the video is like, anyway, I just, I'm not proud of what I looked like back then. I'm just like, oh, poor little Russell. He was working so hard and eating a lot and he just anyway, but otherwise I would post the video for you all. But I did this event, uh, downtown Boise. I had my inner circle and my ignite group at the time that 150 people in the room.

And I've been teaching about webinars. And, um, and a lot of them were just like for somebody, like they just wouldn't do it, right? Like, so I was like, they came in and for a day we taught on webinars. And I was like, I'm going to show you. Like, you're, like, you're to witness me doing a webinar right now. And so we had to pay extra to hardwire in, like, internet access. We promoted it. And so we promoted this webinar. We ended up getting about 300 people on the webinar.

And I stood on stage. I did the entire webinar live with everybody. And so I did the webinar, did the pitch, did the close. And then we wrapped the show up. We ended. It was crazy. We got standing in the ovation. Everyone was going crazy.

And then I took a break. And afterwards I came back. We did Q&A with everybody to see. And the biggest aha that people had was this. I was interacting with the audience the whole time. but I never once actually looked at the audience. They're like, when I'm doing a webinar, I'm looking at chat, I'm looking at, I'm answering things, I'm back and forth.

And I said, I used it up, the problem is like, every once in a while, you get some Yahoo's in there and he's like, Russell sucks, check out this article over here that somebody wrote. Oh, there's this YouTube. And like, there's always some Yahoo in the comments doing stupid stuff. And so I'm trying to present, be happy. I look over, I get caught off. And they're like, and so for me, 99% of the time I do webinars now,

again, I have it over here, but I'm not actually interacting with the audience. I'm interacting with them, but it's, it's play, it's show, because that's how, because I don't want to get derailed by one person, one negativity, one thing that can throw off everything, right? And so I'd be in there, like, all right, everyone, type in the comments, if you can see it, if you're here today. All right, okay, people coming from Cincinnati, from Chicago, from New York, from like, this is, okay, we have people from all over, this is amazing. All right, you know, I got a question for guys. How many guys are interested in, if that's you, type in one comments, type in one. Okay, a lot of ones. How about twos?

And I'm just, like, playing as if I'm seeing it, but I'm not because I don't want to get thrown off. And so that was the biggest aha I had during that time is people were like, this whole time I've been trying to interact the comments and kept throwing me off or I get overwhelmed or it would kill momentum. And like I realized watching you that you actually didn't actually interact at all.

You're pretending like you're playing like you're interacting to keep the engagement and stuff but you're actually just delivering the presentation. And so that was like their big aha. So that would be the other side is just pretend like you're interacting but you don't actually have to be interacting. You know what I mean?

So those are my two points. Any you add, Dante? Not really I'm just curious When you were when you would say like Oh we got Cincinnati Chicago Detroit Oh my gosh

Everybody from all over the world You didn't even look at chat You just named all of some cities Yeah there's so many cities I just thought about it London we're going Belarus We got people in Chile In Santiago

Holy Calder coming through so fast right now We got people Boise people are Boise today This is so exciting Boise Chicago Salt Lake City Florida Miami We got three Miami people This is insane

Okay guys we got people everywhere. This is insane. I'm so excited today to get started. Dubai. We got some Dubai people. And he's going to get it pops in my head. I just right random out. If I do have my two monitors and I have the thing over there, I'll look and I'll actually see stuff. But again, it's just like a glimpse just to like keep me, if I can't think of a city name, but if I can't see it, I just keep rolling. Okay. And there may be questions and comments that that that you would probably want to respond to, but you can't, you can't pay attention to that too much.

If I'm doing a stage presentation, the worst thing you can do is answers to those questions live. It's like if I was on stage trying to do a pitch and someone's raising their hand, and I'm like, I'm not calling on anybody. They may have a question, but that's going to derail somebody, everyone else from buying. So like, if you think about an actual perfect webinar that you were delivering, like, it is a scripted stage presentation. And so what I will do, though, is I will do the presentation.

Now, look at their questions and see if they're valid, right? And I always tell them, if you have questions, drop the comments, I'll try to answer. Some of my team will try to answer, but just drop any, questions you have in there. And so the idea is I export the questions before the next one. I'd be like, oh, that's a valid point. I should address that. Oh, they're getting stuck here. Let me figure out I can tweak the slides. And so, but I would never in the middle of a scripted presentation stop to take a question because you have no idea what rabble hole could go down. That derails the cell. Sometimes people go on rabbit holes for 10, 50 minutes and then it just

kills the momentum. So for me, when I'm doing a scripted webinar, it's all about momentum. Now, if I'm doing training, it's different, right? Like if I'm fulfilling on the thing I sold, Yes, do Q&A, answer questions, all sorts of stuff. But in a scripted 90-minute, it's a sales presentation, it's not a, it's not a Q&A. In fact, if I'm not like in life, you'd always get people who are like, do you mind if I just do Q&A with the audience? And so I always said no. Then one time Tom Billy was like, bro, please let me do Q&A. And I was like, fine, you need Q&A.

And sure enough, we put up microphones and he does his little 30-minute presentation. I got 15 minutes for Q&A, people run the microphones. And the first lady is some insane person who asked some crazy question, had nothing with anything. They went down this rabbit hole for 20 minutes. It just confused the audience, got people out of state. And then it was just, and I was like, that's why we don't do Q&A live. Like, you know, so, yeah, hope that helps. But I do tell them, like, if you have questions, dropping the thing, I'll try to answer

if I can. If not, some of my team will try to answer them. But make sure as you get stuck, drop those questions in there. And that way you have it for the, you know, updating your slides for round two. And also one of the most perfect things about the perfect webinar is it hits all the right beats at the right time and it keeps people actually engaged for the for the entire presentation to get them to a stack and close where you're going to get this and this and this and this and this normally this today only this and you're going to you're not going to ever touch that part of the

presentation after the stacking clothes you can hit it with like a 15 minute timer to make a decision and then maybe after that timer is when you might come back and address some questions you saw on the chat is that right 100% yeah and most questions get answered throughout the content I think they're asking them, like, but it's like, you're asking because you open the loop over here that you're going to close over here. And so it's like, it gets answers. So by the time it's the end, it's like, what questions do you guys have? And usually at that point, the question is just buying questions. Like, can I put on two cards?

Like, when's the last day I can sign up for, you know, like those are the actual questions that end up happening post-pitch. And those are the questions that matter the most. So yeah, I usually do do a 20, you know, 15 to 30 minute Q&A at the end of the webinar because that point is just trying to push people, you know, get them off the fence. But it doesn't derail from the, from the presentation. okay great awesome any more questions dr kirk not that i can think of right now logistics um like

this probably isn't the right time to ask it but like i wasn't able to see what slide number i was on and i had a whole bunch of notes for the different slides like what i wanted to say so that they wouldn't see the notes and have them you know that part of it included but i couldn't figure out the logistics of how i could know what I was on and still have the full screen. Do you do it in a Google slides or? Yes.

Oh, Google, okay, let me show you. I am a Google Slide Master. This is my domain. In fact, do you want to see how many Google slides I've had? Yeah. Okay, this will freak you out. Be prepared. I think I should have to more, I think actually on stock in Google slides because,

okay, so each of these is a folder with more, for example, like here's inside of vent slides. Like these are all individual events. and these events of Fun Locking Live. So here's every slide deck from 2015 all the way. So there's like a billion, right? So 2025, here's all the presentations I did at 2025 at FHL. So let's just say I'm taking this one, right?

Yeah, this is me pitching something. So I'm pitching this thing. So what I do go to slide. So if I'm here, right, well, most of those, you click on slideshow and it overruns the whole screen, right? And so you're going through and you're like, oh, crap, I can't see my slide notes. I don't know where I'm at. what's coming next and so what I do instead is I go at this and you do it in presenter view and what does it pops up the main screen this is why I have two monitors

right so this will be on my main screen so this is what the audience is going to see let me show you so this is what the audience is going to see and so as I click through you know they see this and so that's the audience thing but then what Google slides gives me is this presenter view so this is what's sitting on my second monitor on the right hand side and so it's cool about this is you see this is the current slide the slide this is back one slide and this is forward one slide and these are my slide notes so I click through if I have slide notes it shows up right here in this pane does that make sense and so I keep that one on my second monitor on the side one thing that throws me off though is it shows the one slide backwards and this always

confuses me so literally I have a sticky note right here and I take the sticky note and I take it off and I put it on the monitor covering the left hand slide because it just infuses my brain. Like, this is what I already said. Like, I don't want to see the previous slide. I just want to see the next slide. And so I cover this one up all my, I literally put a sticky note on my monitor, so this one doesn't show up. Then I see here's what the audience sees live. Here's the next thing they're saying. Here's my speaker notes for that slide. And then there, it's just right there. So if I'm doing this like, again, I'm right monitor. So let me come back. So you see me talking like, I'm ahead of me there, seeing the

slides. I'm clicking through. And I'm looking to the right here where I'm seeing next slide, slide, slide notes, slide. And I'm just kind of bouncing back and forth here. And again, And for me, I'll have the chat open on the left-hand side so I can see it so I can, like, you can call out things I need to, but that's kind of how I, how I structure it. And that's, yeah, that's the, that's my big secret. Okay. Great. Thank you.

Yeah. So interesting. I either never, I probably get that part of PRANR or I never knew that. So I was doing it opposite, Russell. And I just want to point it out, because it's interesting. I just want everybody to know, like, find your way. Don't be scared to try things, right? Like, Russell wasn't scared to put a sticky note on his screen.

and just make the thing work for him. I typically put my presenter view right below the camera on that screen. And I don't even, I'll put them on, like, this screen, what they're seeing. And I actually don't ever look at that. I just look at presenter view the entire time. So, gang, do it works for you, but play, try with it. Do your practice sessions and figure out what's your perfect flow. And Dr. I love your question, too.

Pop back in on Monday. I'm going to have you joined from your cell phone. We're going to look at your studio, and I'm going to help you get that set up. Okay. Your mic's a little choppy, too. Is that a little better? Yeah, still a little fuzzy. Sounds like there's, you guys do that too?

Like the cord's like not all you in or something. So it sounds like. Anyway. I'll get my producer on that. Dr. Kurt, thanks a lot, man. Hey, let's help the number two, Ryan. Ryan, good to see you. Nice to meet you, Russell.

I appreciate you taking the time. But, like, so, Dante's got me funnel hacking one of Tony Robbins. Funnels, the RPM course. I have a course to help people become location independent, become remote workers, and be able to live and travel all over the world. It's called Digital Nomad Nation Masterclass. So I'm funnel hacking this really long one page, Tony Robbins, funnel, and I was wondering if I could share my screen and show you what I got.

I'm like 80% done. And just see if you have any just thoughts. What's the price put at what you're selling? $297. It's a nine module course. It's about five hours of video, five and a half hours of video and about 100 pages of like action plans. Yeah, show, to see it. All right.

Do you sell it just through a long-for sales letter? Are you also doing a webinar to sell it? So I just started selling it. I've just got the course done. And here's my question, Russell. Would you ever sell a $297 product through a webinar? Yeah. Yeah, Offerseekers.com is one of my auto webinars to sell it a $297 offer.

And it's a typical one and a half hour or perfect webinar presentation. Yep. Nice. Same model. For me, we're selling tickets to selling online and then it's selling online and then we sell more. upgrade to our 10K so that's the whole whole process yeah okay can you guys see my screen sure can what do you think of that above the fold russell first thing to hit your mind when you see the page the get uh what's my first thing is pop quiz i don't know what you're looking for

i'm not looking for anything i'm just looking for your natural organic what do you think when you see it um i think it's good at see digital master class turn your passion profits join the master class I think that very top section I get my access to the logo I would shrinkify that because the most important thing someone hits is going to be your headline sometimes the logos and stuff

sometimes are a barrier all my designers are always like hardcore logo you put logos there 9 times I tell you either delete the logo or I shrink it okay

you know I mean I can do that what's the page of funnel hacking I want to see so right here Tony Robbins RPM So the color's a little bit different just because my colors, my colors are orange and black for like all my course, my podcast, all that. Yeah.

Cool. Even like your logo, I wonder if you pull it out of the, it's like so, it's so abrupt because it's got the orange block. Like, what if you pull out the digital imagination? Instead of stacking it four words deep, like almost making a longer version. It's just white. It's just more simple. Like you saw Tony Robbins. It's very simple logo.

It's not distracting. where that one's just it's almost it's just four lines of text it's such a big thing you know it's like yeah okay i can just remove that i wonder don't do you know dante is tony drive traffic directly to this page or is it on the backside of a webinar or backside of some kind of uh that's a great question this is straight from facebook ads okay okay so facebook ad goes straight to that landing page yeah you showed us great yeah yeah I found it in Facebook ad library. I feel like, Ryan, if you take me up to the top,

I don't even think we need to get into the story. Gang, remember, funnels are built. Hook, story, offer. And as the hierarchy goes, hook is for emotion, story is for logic, offer is for fear, kind of a weird way to say it.

But anyway, as I'm landing on this, Ryan, it just feels busy. It feels like, and I think the color goes along with that. So I think I want to mute down your orange a little bit. That's just really bold, and it's not making the words pop to me. It's all kind of just flowing into one.

And I'm really having to actively strain to read what the headline is. Go to Tony's really quick. That just lays easier on the eyes. He has more spacing. First off, he has that little dot at the top for his subheadline above the headline, which I don't think you had on yours. but just the spacing between the text and each sentence has its own spacing. It just lays on my eyes so much easier.

And I can really understand what he's saying. So, Ryan, for you, number one thing I'd like you to do is just focus on the above the fold. Yeah. Okay. I'd agree. And the other thing I would think about is so Tony's, Tony's got two advantages you don't have. Number one, he's Tony Robbins. And so he's got, you know, 50 years of branding.

Like, anytime I attach Tony's. face with me, like it just increases conversion because he's Tony. So he's able to do some stuff that you're probably not going to be able to do yet. He's coming. He's, you know, so here he's got just an image to sell $47 thing. If you go back to years, you're using an image and you're selling a $297 thing and you're not Tony. And so for me, what I would do is if you go back to your page, like that image right there with Lifetime Access, like I would replace that with a video of you doing a mini version of the

perfect webinar because you're going to need to pitch these people on something because you're You're five times the price of Tony and you're not Tony where he's got, you know, his branding he's able to bring. So if you look at, you know, open perfect webinar secrets.com, like this is me selling a $7 script. I still have a five-minute video pitching the script. Like, I feel like that's the piece this page would need. I do agree with Dante above the fold. It's the most important thing here. And I think, uh, secret.

Perfect. For what are secrets. Yeah. Because, you know, everything's a secret. or an underground strategy. Yeah. But again, this is like I did a five-minute pitch to sell $7 thing.

So it's like you're selling $2.97, which again, like, I think in a perfect world, I would do a webinar to sell that. This would be the landing page. And you could also drive people directly to landing page. But I would have some version of you pitching the thing kind of like this. Following the perfect, even if you're not doing a full 90-minute perfect webinar,

like doing a 15-minute version that's like, you know, a compressed version that's going to set up and sell the thing. thing. I think that's what's missing. The page looks, I think there's little tweaks like Dante's on the page. I think you're good. I think, yeah, replacing the orange, even a white or something just makes it easier to read. Okay. But then I think the key is going to be like you actually, actually selling the thing, you know what I mean? Yeah. And what do you think about all the modules listed here? I know when I was, had them all listed there before, um, Dante was like seems like a lot of work like do you feel like you know having all nine modules

here is is like people are going through and they're like man this is like a lot like too much do you think I shouldn't it was interesting that when you described your course you described all the deliverables which is which is typical of a of a of an educator or someone right it's like you're like six hours with the videos I've got 42 modules I've got you know it's all like the deliverables So one of the biggest things is that to sell anything in life, we have to focus less on the deliverables and more on the result because that's the thing. Like people come because they want to result, but us as creators, we want to talk about the deliverables because we bled to create this stuff for you.

But I've seen that in my webinars. When I go through in a webinar, I'm like, all right, module one, we're going to cover da-da-da-da-da. And if I go deep into it, it always hurts the conversion versus like, all right, there's six modules. The goal by the time you finish these six modules is you are going to have this result. Even so prime mover our $10,000 offer, right? people are getting six one-day events which seems overwhelming like what you want me to go to six

events to learn this stuff like yes so I don't do that I'm just like all right there's six there's six one-day facilitated events and at the end and I don't talk about what's in any of them I just say there's six of them and by the time that six are done here's what you will have and I'm painting the picture of this is the end this is the end state you'll have after you start this thing right it's like if you if you read Ben Hardy's book like become your future self now like this is what we're talking about is like anytime you're selling anything you're painting a picture what their future self will become like if they buy the thing that you are doing today right because people already have an idea they they want their future self to be and so all sales is

you're showing this thing and the problem that a lot of us have again as creators is uh because we we bled our passion to create this thing for them so we want to show them all the steps um but if you think about this i remember um oh this is funnel hacking live man six or seven uh hermosi spoke at it and He shared this really cool analogy. He's like, he's like, when you're selling, when you're selling a vacation to Hawaii, you're selling Hawaii, the beach, the, you know, getting the lay on your head, eating the great food, like the water in your, like, that's what you're, that's this, what you're selling. And what all of us marketers do is we're trying to sell, like, hey, first thing you're going to get a plane ticket,

you're going to jump on a plane, you're going to be jammed in with 32 people back to back. There's going to be coughing, but you're going to have the span on your thing, so you have some airflow, and then you're going to be sitting there for nine hours as we float. and then you get done, you got to get through customs, and then you're going to go, like, you know, and like, we're selling all the steps because, like, that's the, that's the thing that we did. And Hermosy's, it was like, all you're going to do

is sell the destination. That's what they want. And so I think when we get into, like, all the modules, that's where we're trying to sell, like, the plane tickets and the seats and the things. But it's like, no, all we want is the destination. So what is the, so I would probably touch front faster like, hey, we have a process, it's patent.

There's nine steps. And these steps are essential for it to go through it. But when you're done with these nine steps, this is the end, the end state. and I'd focus a lot more on the end state. Okay. Awesome. Thank you so much.

Yeah, no worries. It's looking good. I think you've got the hardest thing people out a lot of times is creating the content. It looks like you've nailed that. So it's just kind of now finessing and learning the sales side of the business. I have a friend who's just getting into our world. She created, saying he created this whole huge course. And now she's like trying to learn this stuff.

And she's like, I don't want to learn this. I just, I did all the hard. I killed myself doing it. I know you did the hardest part. Now it's just like learning how to position the right. way that gets people excited to want to give you money for the thing. It's two very different things creating a course and telling the course. Or sure.

Different skill sets, yeah. But eventually, I always tell everyone, I'm like, you have to become as obsessed with the selling of the thing you do as you are with the thing you do. Because if you don't, then no one will ever know about the thing you do. And so that's the, that's the dichotomy. And eventually, hopefully for you and for everyone, it's like, when you start getting into it's like, it's really fun. And like, you start learning and you see, like, people.

people actually finally breaking their belief patterns and taking your offer. And they go through the program, they start, like, that's when it all, it all makes it all worth it, you know. Yeah. Awesome. All right. Thank you so much. Yeah.

Great to meet you, man. Keep sticking with it. Fantastic. Okay, I want to hop over to Leah. Leah, Gordon. There she is. Hi. Excited to be here.

How's it going? Fine. I'm a huge fan. Went to funnel hacking live. 23, created my first digital course. It's called Secrets Turning Scholarships, so definitely nod to you, as I thank you so much. I'm also a scholarship judge myself. I'm the founder of Horton Test Prep, so I run a test prep company, and I also am a public

speaker. I speak at college fairs across the nation, and I also speak at homeschool conferences. And so I wanted to get your opinion on my first funnel that I, I've written after creating the course. And I'll go ahead and share. And I wanted to get your opinion on two major things. In the funnel, this current funnel is selling both, right, test prep and the scholarship course test prep, which is, I have a team of tutors that do academic tutoring, but I am

the sole teacher tutor for test prep. And I hear you in my mind going, you're trading your time for money. Yes, I know that is true, but I wanted to get your opinion on should I sell both the test prep, let me see if I can scroll it up, as well as the scholarship course at the same time. And would you suggest doing a webinar to sell this? Cool. Okay, what are the price points of each of them or together? How do you bundle it?

Absolutely. I'll go ahead and scroll on down to that. The course is $5.97, but it's just, which I want, this had a hard time with putting my stack in the funnel because I wanted on mobile mode because I know that's everybody at the college fair that I speak at, like I just did at John Hopkins and Columbia University, all the parents and students that are there, about 600 or 700 people, they're all on their phone. So that's why I'm always writing in that. It's kind of hard to see. But I wanted your opinion on that. I don't know what to do with the stack. The price point for the course, again, it's normally 597.

It's about five hours of content. But it's a writing curriculum, to be honest. And I am a scholarship judge. So I'm one of those people that reads hundreds of essays and in my committee. And we choose the winner. So that's why I also. called it the seekers during scholarships because it's truly insider secrets from a scholarship judge. So I know that's kind of a lot on the question, but in your plan, should I be selling

both my test prep tutoring, right, which it is taught one to many. So it is a group class. I'm a premier coach that just means I have a proven track record. So a lot of other tutors wouldn't be able to charge this price point, but I can. Um, and yeah, that's it. And then you got the 4,600, 2,700 and 600 and 600. 600 is self-trep program. Yeah. And then at the very bottom, this was my, I don't know, what we call it order bump,

one time off or whatever. This is, um, again, trading my time for money, but I'm really good at it and I can do it relatively fast. This is me, um, and chat, chupidina, but mainly me giving the ideas of, No, I read it. I read it. And I, I, I, they just help me write it better. But I'm giving feedback on the student resume and then three of the academic essays, which by the way, you can go for 50 different scholarships. You're really just tweaking these three. One of them's the personal statement essay, which is by far the most important because it comes, becomes their college entrance essay. So yeah, my main question, um, is any suggestions on this funnel and which, which, uh, which product. Is there like a chicken and the egg? Like, which one should they sort of go through first and second? Like, what's the process or is it all just kind of random?

Well, I know, I know that I can scale the course, right? Because that's a digital pre-recorded course, but I can't scale me. And eventually I'll tap out. So I wasn't sure if you would think, oh, I should create two funnels and have two different ads. Cool. There you go. Okay. So here's my thoughts.

So number one, just confused mind always says no. So having four different offers on a page, especially they're very different. One's 500, one's 4,500, one's 20. Like, it's definitely confusing. And I can't imagine you selling very many at all based on that. So that'd be number one. It's just like, but what I do typically is like in my business, I have a whole, I have a whole, you know, skew of products that I sell.

And so I'm always focused on first, like, what's the one on the front end that's the most scalable? Like, that's someone who's the most of my energy and effort in every. thing, right? Okay. That's like the course. The course is number one. So I would make all the focal point being just selling the course.

Your second question is like, should I do a webinar? The answer is one billion percent yes. Okay. That would be my only focus is like, okay, I need to create a webinar to sell a $500 offer. And so that's, that would be the focal point. That's where all the ads are coming from, everything. I would never buy ads to any of the other stuff. I only put ads to a webinar.

We're going to sell the $500 thing, push people here. Now what's going to happen is when the webinar is done, percentage people are going to buy a $500 thing. They're going to be on fire. And after they give you $500, on the next page, you're like, hey, thanks so much for signing up. A lot of people ask me, like, did you have any personal touch in this? And unfortunately, this is the group coaching, da-da-da-da.

But if you would want to upgrade for an extra blah, you can get one-on-one coaching with me, you know, whatever. And then that becomes like the upsell offer on the back of the $500 thing. And you're upgrading to whatever the next logical thing is for them to buy. I mean, what do I call that? I forgot the name. Is that an order bump or a one-time offer? What is that?

One-time offer. One-time offer is the next page after they've bought the course. Yeah. But I don't have any other courses. You have all. I would sell your, we scroll down to the pricing again. Mm-hmm. I would sell either the 997 order for bump you're doing,

or I would upsell the 10-hour or the 20-hour prep thing. You know what I mean? Like, would that be the next logical thing? If they bought the secret earning scholarships, is the next logical thing they need the SAT preps? I don't know. It's almost like they go hand in hand, but they are very different ones, SAT test prep, right? The other is how to earn scholarships.

They're both college prep things, but they're different. So what I would position then is, again, the webinar is all focused on secrets or new scholarships. So they buy that. Then the next, the upsell page, then the OTO page is like, all right, you've got the scholarship. It's going to be amazing. And one of the most important things you need to do when you are getting a scholarship is you've got to get high SAT score. and so because of that I do have a program it's different it's not group it's literally one-on-one with me we don't do this very often but there are a couple spots open if you're interested

there's two options one is we scroll up a little bit again on your page um one is not one I'm it's a group class okay group class anyway uh change change it to make sure it fits what's actually true but conceptually it's the same same pitch you know it's like okay now there's two options one is 10 hours of prep test with us or 20 hours there's two options that moment's 27 and what's 4600 and you can pick. So you let people one-click up sale. And traditionally, something like this, you'd probably get five to maybe 10% of people who would just take that upgrade right there on the spot.

Now, again, I want to think about this is all the advertising dollars is always going to just the webinar. So the list is getting bigger and bigger and bigger, right? And you're going to get a percentage of people who pay the $500 and some of those guys will then upgrade to $4,600. But the reality is there's a whole bunch of people on there who didn't buy off the webinar because they don't want a course. They want something else.

So then in the email sequence is where you put up a funnel that's just pitching like, hey, our SIT prep classes. And then you email people pushing them to that because there's, again, let's say you get 10,000 people to sign for the webinar in the next six months. You know, and from that you get 500 to buy. It means there's 9,900 and whatever the math is. A whole bunch of people who were interested, but they didn't want that actual thing. So now you start selling them the other things in your product line. So people are like, Russ, why you send so many emails out? I got 6 million people on my email list.

And from that, we've got 100,000. They're ClickFunnels members, which means we have 5,000, 500, and whatever thousand people who aren't ClickFunnels members. So I'm going to sell them ClickFunnels and some other stuff. There's other things they're going to buy. So I send emails because not everyone's buying everything. You know, it's a percentage to buy anything. And so that's how I look at it.

But this way, you're not splitting your focus. You're not driving traffic to five different funnels. When someone comes here, you're not offering five different things. It's really hard to make a pitch where selling five or six different things. even three or even two things is hard to do on a on a page so all the focus becomes just one thing they come in do the webinar some people buy from that upsell them upsell a group immediately and then the unconverted leads then you start coming back and like hey we got sAT prep and you can sell that individually but i'm not buying ads to those other offers i'm just sending

emails to those other offers for most people's funnels you only should have one funnel you're actually buying ads into and all the rest of the sales for the other products and the product line should be coming through through the email list of the people that that registered for the webinar. A webinar is like the greatest lead magnet in the world. You know, we've got two or three million people that have joined my list just from webinars, you know, and they don't all buy, but that list now buys everything else for me in the future.

I may make sure I understand. So the funnel is really just selling the course, right? If they buy the course, then my second page, that OTO is the feedback, right? The written feedback on their essays, which I can only do that for a certain amount of time, but I understand that. And it could be that or it could be the SAT prep. Okay. Okay.

So the OTO could be both. You get multiple OTOs. So you get one OTO. It's like, thanks for buying the 497 thing. Here's my 997 up thing. And if they buy it, yes or no, that and it's the next up sell. Cool. The next thing people need is the SAT prep.

Let me know if you want that. Here's the options down below. Is that second OTO a separate page? Yeah. Okay. Got it. And where do I learn how to do email secret? I have like 7,500 people on my email list that have just gathered from going to these

conferences and college fairs. Kind of embarrassed to announce this, but like I just communicate one message to all of them. So I don't really know how to do email sequences. How do I, where do I go in the, to go learn how to do that? Good question. Dante, do we mean, I can't remember top of my head inside of OFA if we have specific stuff on emails and stuff do you know yes we do and uh i believe it's day 15 of the expert track we give you a framework which is a funnel plus email sequences uh i think you already have that

lea and i think you're talking about how to reengage your list how to send new emails to people that are dedicating them on a track so that's that's dot com secrets all day russell told it all and dot com secrets it is the way so i just put a link in the chat for my robot it's delphi a i slash dante dante's trained on dot com secrets i'm still breaking up that is wild leah use my robot over the weekend come back on monday and i'll show you how to set up the whole workflow okay perfect thank you so much russell i really appreciate it no words i'm going to our spamming Dante robot all weekend, too.

I'm having a good time with. That's awesome. Okay, I'm going to try my best to stop talking here. And I want to hop over to Jeremy. Hi, yourself, big fan. My question for you is, so I'm working with engineers in the self-driving car space.

So people who want to work on autonomous driving and things like that. And most of my customers are the B2C part. So really the engineers who really want to get a job inside. Except that I also have a lot of companies who get their engineers to buy the courses

and then reimburse them. And I was wondering, like, how I could design an offer or a value lighter for the companies directly. Because if I can sell like 50 access to companies, it's much better than just like getting them one by one. And when I try that, what I often have is that people share the patterns,

And so they like, I can get, we can get one access. That's fine. We don't need like 50 access. And they actually like do. And so I'm kind of stuck here trying to like create an offer for companies because I just don't really know like what can I tell them rather than the current offer. Yeah. Well, step one is figuring out a way to lock down so that people can't just share the password, you know. And there's different various ways you can do that where they have to log in and it texts, you know, two thought, two factors. authentication they got to get a text message every single time they lot you know those there's things like like that um but a bigger part is how you sell it up front so if you look at the people that have that have crushed this like um uh what's their names Franklin Covey so Franklin Covey was the first ones I saw that like did this right so they would go into an organization and they would create a program but they sold seat licenses so it wasn't like you could even get access it was like hey uh how many people are in your company okay you got 45 need 45 seat licenses you normally seats a thousand bucks but we'll give you sea licenses at $200 a year per seat and then they sell the

package right um i say the same thing with a lot of sales guys like grant cardone does this in the sales industry um Andy elli does it a lot of the sales traders do that because they have this their sales training and they don't want to sell them on members aside for the entire staff to share so they all come in and they sell seat licenses they get big discounts when they buy in a whole uh tony robbins was working on a similar offer a year or two ago i don't know if everyone live but same thing where it's a corporate thing and you come in and you sell seat licenses. So a lot of it's just like how you structure it.

In fact, I'm trying to do a version with Secrets of Success. We're going to be selling companies seat licenses as well. Because again, I can sell people one off, which is great, but like I'd much rather have 800 employees,

800 employees each paying, you know, whatever it is. By making $20,000 a month off of one account versus 97 bucks a month, you know. Have you tried to sell it like based on seat licenses yet? Yeah. What I have usually is like,

okay we actually like they try to reduce the number of licenses every time and they end up thinking like well we may only need like two or three maximum and and often it's like we need one and they're like five or six people on one so so that's a problem what do you price it right now um so what i have is a full access to about 20 courses um it's like 4,000 5 000 something like that in the middle and then it depends on the number of people. Okay. How many people, for the $4,000 version, how many, how many C licenses do they get currently?

One, when you get like, when you start, it's one. And then if you are the second person, it's supposed to go down, but I never really sold it this way. Actually, every time I sell it, like, just one license. Yeah. It's a lot of just like how you position ahead of time. So I would probably structure it's like, hey, let's say it's $5,000.

And with the $5,000 offer, you get 10 C licenses or something, you know. So that way it's like, okay, I can plug in 10 of my people. And then it's like for each additional 10 C licenses, an extra $1,000 or something where it's, it drops the price dramatically. So it's not like, I'm going to pay another $5 grand for more people, you know, but it's like it's, it gets sort of like, oh, the pain of like having to like share logins and, you know, we get kicked out. And, you know, if, you know, whatever the thing is. You want to make it so that they want to comply, right, the best possible. So it's how you position, how you structure it. Do you pitch it like one-on-one on the phones, or are you doing a webinar to present it?

How do you pitch it right now? It's more like there is a page on my website and people feel a form. And then I come back to them and then I ask them questions, et cetera. On the phone or just through emails and stuff? Emails. Okay. Man, I would craft some kind of formal presentation to, again, I'm a webinar guy, obviously. I like webinars, but like, I would make a presentation.

So when they do respond back, I'd be like, cool, go watch this 30 minute presentation that we can get back. And then the presentation gives you the ability to, like, structure correctly in their mind and, like, set the tone in their head where it's like, if I knew one of the problems people have is seat licenses, I would try to figure how to make that a benefit. So it's like, normally it's, you know, it used to be $5,000 per seat license. So like people had teams attend it was costing $50 a year to do it. Instead, what we do is like, when you guys have signed right out, you get 10 seat license

for free and then because you're locked in anytime you need another batch of 10 more C licenses just an extra thousand bucks or whatever the you remember the pricing ends up being the spot with like oh this is cool like you don't want them thinking like how can I screw you over because right now it sounds like they're like in their head like how can you screw over because I don't want to instead you want to make it like you address the elephant in the room and give them the solution that seems like oh that seems really fair before they've signed up after they've signed up and they're in there then they're like oh I can share password you know what I mean versus like up front when you establish the relationship initially and and the frame

initially, then it's much easier to like, you know, you set the pace in the tone of the conversation and the business relationship for the very beginning. It's easy to roll across. Yeah. So, so for example, like, if you want just one or two license, you go to the individual thing. And if you want starting from five licenses, then you're in the B2B offer. And you cannot do it for fewer than five people. Yeah. I would just make that, yeah, whatever the core offers, it's five grand and you get five C licenses. And just that, that'd be the baseline pitch and then yeah and then it's like any you know add five more 10 more but i wouldn't do one seat at time because then you start doing one seat at time then they're always thinking like

ah do it should i give to joe but not susy you know like it's like i would always sell packages so it's like you get five for free and it's like you want to upgrade you want five more 10 more this is the price and that way they're not just like because then they're like oh that guy's not doing i'm going to cancel and they're like just onesy tuesday off of this thing so instead of selling like per person it's like here's a batch of seats and that way it's like instead they're like, oh, okay, I've mine 10 more. I mean, everybody in and make sure they're using it versus the opposite way where they're like, okay, well, you guys sit next to each other and just like share the thing.

You know what I mean? Like, it just changes the conversation in their head when you restructure the pricing. Like, like how you structure the offer in almost anything, by the way, for everyone listening, like how you structure the offers, like we spend so much time on my side thinking through how to structure these offers. Because if you structure the offer correctly, it solves almost all the problems, right? So it's like figuring that out. Because if you structure it incorrectly, then the person benefits from screwing you over versus the person benefiting by being compliant to the thing that you're trying to set out to him.

So that's kind of what you got to play with is you're structuring it. But that's kind of how I would, that if I was in your company working for you, that's how it's some version that I don't think it's perfect yet. But that conceptually, that's how I would structure it. And I would make it one time. What's that? Sorry, you would do it one time purchase or like a recurring thing? Recurring for sure. Yeah.

So it could be like $5,000 for the first year. And then a year two, it renews it $2,500 or $3,000 or, you know, some discount. Because then it's also how you structure the offer. So now it's like maybe it's maybe it's even less. Maybe it's recurring, you know, after year once, a $1,000 maintenance fee. So it's like then they keep paying that because it's like if I cancel this and I come back in, I got to pay the $5 grand again. It's like, ah, I'm going to be compliant to the offer because it benefits me to be compliant

to the offer. You know, so I'm trying to create this situation with the offer structure where it benefits them to be compliant to it versus fighting against it. Okay. Okay. I think I can put out a presentation, maybe better than a page you write. And then like maybe a second level where there will be like some seminars or things like that. Yeah.

It would be cool. Okay. Thank you so much. Yeah, no worries. Good to meet, man. Yeah. Great questions. Jeremy.

And I want to hop over to Tara, Tara Camp. And then we're going to buy Dante a new microphone for next week. I mean, I'm losing my mind. It's crazy. Hi, everyone. What's up, Tara. Hi, Russell. What a pleasant surprise.

I had no idea it was you leading the call. I've been gone for last. I tried to always do these, but we had so many events over the last like two months. I've been gone for most of them. So I'm pumped to be here again. Cool, cool. Awesome. So I just started running webinars about, well, three weeks ago.

And I haven't run any. ads yet. And so I'm just basically posting a little bit on social media. And I am getting some click-throughs, but no conversions, which isn't, you know, a huge surprise. My price point is a $999, or sorry, 9,999. But I would love to share my funnel and get any feedback. So it's pretty simple. you said you have been doing this webinar or you or you start promoting it hasn't people have registered yet um i have been i've run it three weeks in a row okay how many people do you have coming to it um i can count them all on one hand cool no worries i'm proudy for doing it i have a lot of people who like they get a couple signups and show up and they just cancel

versus like the learning the pitch is like the most valuable part so always i've been webinars before where no one was on i'm like well i got to it means i got to practice and i just do it by myself for 90 minutes. It's painful sometimes. But, okay, scroll down a little bit. Yeah, I've been, I've been practicing pretty much every day. Minus, minus the pitch. I feel, I feel really good about it. Minus the pitch. The pitch is the most important part. I know. The pitch isn't bad, but, you know, I feel like, you know, it's really repetitive. And, you know, I definitely have some stuff come up when, when it comes to sell. So, yeah, the stack in the clothes can feel kind of cheesy. The first couple times you do it?

So am I going? I keep going. So. Cool. How much further? Okay. It's, yeah, that's it. Okay.

Scroll back to the top. So a couple of things I would do. With webinar registration pages, it's like the two things I'm looking for is like curiosity and simplicity. The more, the more people can figure out what it is, the less likely they are to show up. and then the more the more stuff's not usually it hurts that's why i you notice i'll never have a video on a web on our registration page because it drops conversions because it's too much stuff right um and so this page i think page overall is good like i think you could almost everything if you scroll down a little bit like um you go a little further like you can either cut it there

or after these three secrets and like the rest of the page i would just kill like it's not even worth okay yeah it's more just like i need a hook to get them interested really quick So then scroll back to the top, because I don't feel like the hook, like, so free bliss and happiness experience for spiritual seekers, high achievers, heartland, entrepreneurs, and anyone ready to remember their life and live their joy. We'll see the life with heaven for the loop. What's the end result they're going to get if they go to this webinar? So the end result is to tap into their true nature, love, bliss, happiness,

and basically also be able to drop anything that they choose to in terms of like negative emotions or negativity. So like really quick release work. So like truly, like a bliss and happiness transformation that's probably going to be short-lived because, you know, I'm not giving away the whole kid in caboodle, like how to integrate it into everyday life. Mm-hmm. So what did, what did, you said something, you called it something, my mind just dropped

now. You said it's something session or it's a, what's the thing? the tangibly said I give them a something quick something um so they're going to tap into their true nature which in and of itself is a personal transformation because that in and of itself clears a lot of blocks but then also I'm going to do like really quick release work really okay all right that's a tangible the other one's very fluffy and and it's not tangible I'm not like I'm going to come tap my new my true nature like I don't understand that that means I mean it's so big like obviously see in the webinar you have time to explain that and it's cool but like in the landing page

I'm like type of imagination means nothing the release work okay so that's like something tangible that's very much like okay so then my headline would be something more so like in fact give me example like someone who needs release work like because why like is an abuse the things procrastination what would they need the release work for basically like when we hold on to negativity and negative emotions it blocks us from our true potential living the life that we love feeling good. It impacts our health and our happiness, basically affecting our livelihood at every level. Give me a very tangible example. Like some do, like me, like what's something that maybe struggled with in the past that this would help me to unlock? Oh my gosh, Russell,

like you've transformed your life. So I see this in you. Like I know that you've gone and you've done a lot of the personal work and you've overcome a lot. So I don't know if I can use you as an example. Okay, how about Dante? He's messed up. I don't know Dante well enough. If you say, how about this, the majority of your audience, is there a thing that the common thread where it's like they all struggle with procrastination? They all struggle with, yeah, is there a thing that's like the common thread? Yeah, well, it's like living in the past. So being tied and hooked to the negativity, the negative stories and not truly living a life that they love.

Okay, so my headline would be something very specific. I'd like, like, attention, um, whoever these people are, you know, like, again, be me of attention, entrepreneur, attention, whatever, are you struggling with something that happened to your past that's destroying the future you've dreamt about? If so, I've got a free web class coming up where I'm going to, I'm going to, we're going to literally find the thing that's, that's, that's broken and we're going to do a release session that will release that. So now you're free to chase your future self.

Something like that. Now it's like, whoa, this. Speaking of the right person, this is the pain point that I'm in is I'm stuck in this past. And on this thing, she's going to literally do a release thing that's going to release that for me. And I'm going to show up. Like that's, that gets me like, oh, I got, I got, I want to, I want to show. I want to go to that thing, right? So I would do headlines.

It's probably got to be a two part headlines. That's a lot of, that's a mouthful of stuff. But boom, boom. And then registration button. And that's kind of all I would make it very simple like that. Okay. Cool. I love that because that's kind of what I've been feeling into.

I'm like, this is so airy, fairy. You know, I know what it means, but I think it's too high level for most people to digest. And my specialty is the release work. And so that's usually like what I want to push. But I feel like I've been pushing it from the place of, of, hey, I've got this really cool release process. It's more like the feature than the transformation. Yeah. I'm trying to find an example of a page.

I saw it yesterday. It's one of my old webinar funnels. Okay, as I'm finding that, I'm going to find this and try talk at the same time. So the other thing I think that you're talking about you're posting on social to get people here and then turn to Facebook ads. One thing I would probably try to do pre-Facebook ads that'll be free, number one. And number two, it'll get you better customers initially as you're learning this pitch and stuff is after you figure out this hook, right? This is just like if you want to get on TV, like the way you get on TV is you got to figure out a hook to go pitch the show on. right that's why if you if you watch the late night TV or the news like whoever the guests are

they've got a hook like hey this person's got three heads and figured out how to do whatever like they're looking for stories and hooks right so it's the same thing that the webinar hook that we're crafting if you crafted correctly it should be sexy enough like you could go to a podcast host and like hey your audience struggle with like you know things in the past are holding like i can do like i do these release sessions for people that help them free can i be on the podcast i love to talk about this with you and that's like how you pitch a podcast show or a YouTube channel, right? And then you can get on these shows.

You come on and do a 30-minute podcast episode or whatever. But then at the end of it, you're like, hey, I do a 90-minute podcast or 90-minute masterclass where we go deep into this, da-da-da-da. And then you have the ability to like, you know, push people from these things into your, into your webinar. Does that make sense? It totally makes sense. Yeah.

Yeah, I've even thought about like doing like Instagram lives where, you know, if anybody wants to come and volunteer to release their stuff because it's, it's within minutes. And it's, I mean, it's truly like, math. And so I've thought about that, obviously making sure that, well, I'm confident. I know my skills. I know stuff releases like that. So, but that is something that I've thought about as well. What do you think?

100%. Yeah. Instagram lives, podcasts. And, like, yes. Like when we, when I launch it, you'll notice like if I launch a new book or a new thing and almost anybody else, you notice that like for the next six weeks, they're hitting every podcast, every YouTube video, every, like they're just on the circuit trying to, to get as many people as possible to hear the message to push people back to buy the book, register for

webinar, whatever the thing might be. And so 100% I would be focusing on that. Because that's going way faster than going and setting up paid ads and all kind of stuff and trying to get it to convert. Like there's so much that goes into that. Whereas for most people, like I didn't, we didn't buy our first ad for ClickFunnels for two years. The first two years was me just doing that.

And we made over, did over $10 million in sales before we bought our first ad. And so I think a lot of people jump to the ads in manually, but it's like, especially now where it's like the webinar, we don't know if it converts. We don't know if it doesn't convert. We don't know, like, it's like, you get your reps in, and especially when you start getting your reps in with, like, the right audience, then you start learning it better. You'll figure it out. You'll get more confident pitching and stuff like that before you go and, you know, spend

three grand on ads or whatever, and nobody buys. And it's just like you're digging a hole, you know, like, I'd rather like build this in a place we're not worrying about the negative outflow of cash. Instead, it's like the positive, like going out there sharing this message, making money, and then it's like eventually take that and start reinvesting it. But it just, it changes the process so much. It makes way way more fun. Okay, yeah, yeah, for sure. I appreciate that. I did have something else that was coming up. Let me see if it'll come back. Yeah, no, your feedback is much appreciated. I feel like, yeah, that's kind of where I've been wanting to go. But, you know, I also know happiness is such a big niche. And this is truly what it does is that's the transformation. I know it came back. So I have close to, well, I have about 75 reviews online for all the work that I do. I currently hold bliss and happiness.

retreats. Would it be relevant? I mean, I know it's relevant on some funnel, but would it, I just went over and looked at the link that Dante linked to regarding your funnel. And you had like an image of like text. I get those all day long from people's transformation. Hey, Tara, you have changed my life. I'm out of the depression. Yada yada yada. Should I put some of those on in this funnel? Yeah. 100%. Social proof. Spam. Again, I have a headline, a butt. and then to have like tons of social proof below the page would be great. Way better to have more and more copy. Yeah.

Can you hear me right now, Russell? Do I sound okay? Ooh, you sound very good, Dante. Okay. I think I got to figure it out. Can I just answer this really quick? Yes. I have a buddy, Tara, and I believe he has a deplorable business.

There's so much better things in the world that he could be doing and so much better value he could be provided to people. But he has a business teaching people how to date online and have great success for men. great success for men doing that whatever their measure of success is right literally his funnel is headline learn how to get more dates on tinder a video of him explaining how they can get more dates on tinder the rest of the funnel is reviews hundreds of guys saying i couldn't get dates before and now i can that's his whole funnel so i heard you say should i add some some add them all on there We can make some buttons show sections and hide sections.

And if somebody wants to see 75 cases of you doing the thing that you want to do for them, put them all on there. I love it. I love it. I'm going to show you one page real quick. This is the page I was looking for. So this is one of my highest converting webinar pages. It has a longer headline.

Like yours is probably going to have, if you go back, listen to recording, if you model the headline, it kind of gave you. But you notice it's like up here, it's like this is a free training, calling out the people, attentions, headline broke up in three parts, picture, register. Click on that. boom pops up and maybe that's where they'd register but but yeah this is I would make your register page simple like this because again the headline I gave you to me a little longer so I would just funnel hack and model this this look and fill okay what's that what's that domain

secret funnel strategy dot com I don't even know if this is still live like we haven't drove ads this long time but um I was thinking about like how I would structure it like this is how it structure it okay great I got a screenshot cool awesome um and then And as far as, I don't want to cut you off if you're going to add anything else there, but I do have another question. Yeah, we got less than a minute left. It's going to be a quick one. Shoot.

Okay, cool. As far as my pitch, I'm pretty much pitching exactly how you train us to do. And it's a 10K offer. I do feel a little bit of incongruency because it's so repetitive. And I just feel like, you know, they're going to feel it or they're not going to feel it. And at the same time, I want to honor it. If it means I'm going to be able to help more people by doing it the way you do it, then that's the way I want to do it. And I know it'll just mean more practice. And I'm really like, it's not bad. Like I feel very confident in it. But I can also feel sometimes, you know, the energy in me going, okay, this is a lot. You got to, if you understand the structure, you got to find your art though inside of it, right? Like I've seen people who, who are really good. They take like, and here's understand the structure and the stack and stuff like that. But like, they make it their own. And I think I'll give you permission to make your version of it. But don't forget, like, this is the, the, the

These are the beats that you've got to hit in the order to hit it. But then how do you add your art on top of that? Okay. Because I've seen, like, especially a lot of great women entrepreneurs who use myself, but they're like, this is too masculine. I need a feminine version. I'm like, cool. Like put your art in it.

Just, just know that like, I always think about like the framework is like the structure of a house, right? It's the, it's the boards and the stuff. But then the webinar is your art. Like you come in the house and you put up and you paint it, you make it nice. And you add your look and your feel, feels congruent to the way you do it. You know, and so that's, that's kind of the fine line between the two. Okay, cool.

That's kind of what I'm doing. Another real quick thing I would recommend, selling a $10,000 off the back of a webinar is hard to do. For me, it takes, it's a three and a half day event for me to sell $10,000 offer, nine hours a day. So I would look like, is there a version that you can sell that's $500 to $1,000? It's like a, that's like the front end of it, and you can send people up to a higher ticket because it, even for me, and I'm done this for a couple years, it's to sell from

90 minutes to a 10K is a heavy lift. It's not a, it's not easy. I'm doing that. I'm doing three days. They're not nine hours, but I've also considered that. Like, okay, should I need need something else that's lower. So I appreciate that. Yeah, I would do a 90 minute webinar. I mean, I'd follow the playbook. So I do a 90 minute webinar selling a thousand dollar thing and put all your folks on that. And then, uh, and this is like when Liz Benny came in my world, I remember having this conversation with her. She saw like, I had this and I'd rust at it back in. He had 10,000, 25, and 150 and 150. Like, just want to do all these things. And she was trying to and put them all in and try to sell,

and I'm like, make right now for the next 12 months of your life, just focus on one thing, doing one webinar, selling $1,000 offer, and just do that. And then she started doing it. And then, you know, she makes the first $100,000. And she's like, okay, what's the next thing? I'm like, nothing. You're not allowed to do any other funnel until you made a million dollars.

And she's like, oh, and then so then she kept going. And she got to $500, okay, I'm ready for the next phone. What can I launch my master? I'm like, not yet. You have to make a million dollars for you allowed to do anything else. And so she got appointed a million dollars. She's like, hey, a million dollars, now what? I'm like, now there's this built-up anticipation and energy

of these people that gave you $1,000 who want more of you. I'm like, now you're like, hey, I'm launching a 25K program. Who wants it? And overnight, boom, 20 people signed up. No sales page, no pitch, no nothing because the built-up thing and then built that part of her business. And then launch the next one. And then after that, for next 10 years in my inner circle, it's the same thing.

Everyone came in. All of entrepreneurs, they want to sell all the things. And it's like, no, just create one thing. And you're going to become the best in the world that's selling that thing over and over and over and He's going to build up the pressure and demand. And as soon as you can make your first million bucks, then it's like, okay, now you have my permission to do the second funnel, but not prior.

So that'd be my recommendation for you. Because if you do that, that's how you'll get to a two column club board very, very quickly. If you're trying to sell a 10, you have a three day and a this and it's like, you're doing like the more advanced strategies before you mastered the first one. And like I would focus one billion percent of your efforts,

focusing in 90-minute presentations on a thousand-dollar thing and just like, and just nail that. And as soon as you nail it, then it's easy to scale to a million dollars. Like the hardest part's figuring out, what's the right offer if you want? How do I pitch it correctly? And as soon as you figure those things out,

going from zero to a million dollars to two comic club winner is rapid. Some people think some a month, somebody takes them a six months. Sometimes they're in two years. As soon as you figure out the what and the how, what am I selling, how am I selling it?

When you figure out those two pieces, going from whatever to two comic club is fast. Most people's like two or three months. It's like, oh, I know what to sell, how to sell it. Scale it. And it's really, really fast and easy.

But it's like when you're trying to do 12 things in a three-day event and a 10,000, that's when it gets hard to juggle all the things. Yeah, my only offer is 10K. It's across three days, not to say, I don't want to discount anything you just said because I do appreciate it. And yes, I get that. With that being said, where do I find out more information on that when it's time

for the next year? Yeah, make a million bucks. Come join the circle and we'll take you the next step. We'll take from a million to 10. That's our world. Come to come in, we get them a million dollar thing. And then they send it inner circle, inner circle, we're then taking the next step, which is like, all right, how to go from a million to 10.

different skill sets, different processes, but I would not worry about that next step until you made your first million. Just focus there. Okay. If you're saying your fulfillment of your 10K is three days, that's different. I thought you're saying you're doing three-day. Like my selling online event is a three-day event to sell a $10,000 offer. It's, it's, mine's three days, about 90 minutes each over three days.

And yeah, so that's, and I've been doing Bliss and Happiness Retreats at about 5K for the last two years. And I really see the missing link is in that like, accountability, the everyday practice. So that's kind of my model for getting people integrated so that it's not like, hey, I'm awake. I'm happy. And then I, you know, crash.

Yeah. Cool. But basically, Russell, what you're saying is do a webinar once a week for an entire year, never have financially. Weird. It's been my message for now. Seven years I've been saying that. It is the way.

So, and everything else comes really easy. I saw the chat. You guys love that advice. and Russell's been saying it for seven years. Nothing. The game changes a little bit, but that doesn't change. Focus on the one.

It was awesome. Louis said, how long should I sell the $1,000 a product for a change of another product? You should keep selling it until people stop buying it. I am 11 years in the ClickFunnels. We have sold a billion dollars

with the ClickFunnels. Guess what I's still selling every day? ClickFunnels. Just keep doing the thing. So, yeah. You can add, then, again, you can add an upsell or a downsell, but you're still selling the core thing.

We had a chance to go to Agora last, two weeks ago and spend a week with those guys. They do a billion and a half dollars a year, and they only have one product they sell. So they'll create 70 different front-end, they call them VSLs, but for our, our 10th, for 70 different funnels to sell the same product. So before they create another 90-minute presentation to sell that, and another 90-minute. So they keep creating. So that's the real secret. It's like, don't change the product.

Just figure out more ways to sell the same product. and that's how you that's how you scale it so anyway that's price of admission right there holy cow dante dude great hearing your voice again great hanging out man that was a lot of fun thanks you all i wish we could answer everyone's questions hopefully that gave everyone some cool context and frameworks to help you guys on the journey um yeah other than that jump into oFA read expert secrets like focus on those two things you guys um and uh and uh those those is the secret sauce many people have used you've used just those two tools and one two columns Club Awards. And so you guys in the right spot, you got the right things, put on blinders

and just focus. And that's the game plan. So we can, and I got background envy. Dante's background so much cooler than mine now. Like, I don't know, man. You came on looking crisp today. I was having a little envy on you. Well, tell Todd never know they land to office high for me. I wish I was over there hanging out with you guys. And anyway, appreciate you, man. This is fun. Appreciate you, man. Thank you for the guidance. We'll see you soon. I see. Do you have a funnel, but it's not converting?

The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.