Marketing Secrets with Russell Brunson - One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22

Episode Date: March 31, 2025

In this episode of The Russell Brunson Show, I break down one of the most important lessons I’ve ever learned in marketing and business: Every company has one funnel that rules them all!  …and the faster you identify and optimize yours, the faster you grow! I share the same framework I taught at Funnel Hacking Live this year, walking through the difference between acquisition funnels (how you acquire customers) and monetization funnels (how you make money from them after). Most people launch 10 funnels hoping one works… but the real secret is knowing which one deserves 90% of your attention, budget, and traffic. We also dive deep into the numbers from my own businesses… Including ClickFunnels, Prime Mover, Dan Kennedy’s legacy brands, and more.  And I reveal how each one has a different “one funnel to rule them all” depending on the market and business model. If you’ve ever felt stuck, overwhelmed, or spread too thin trying to launch too many offers, this episode will snap everything into focus. Key Highlights: Why “One Funnel to Rule Them All” isn’t just a slogan, it’s survival!!! The difference between acquisition and monetization funnels (and why you need both) How much time you should be spending on social media vs. paid ads The actual CPA and conversion numbers from our Selling Online funnel What Agora does better than almost anyone in the world, and how to model it How to give yourself a raise every single day This is one of those episodes that separates marketers from business owners. Rewind it. Take notes. And go build the funnel that actually grows your company! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

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But with the BMO Eclipse Rise Visa Card, paying your bills could sound like this. Yes! Earn rewards for paying your bill in full and on time each month. Rise to rewards with the BMO Eclipse Rise Visa Card. Terms and conditions apply. Do you have a funnel but it's not converting?

The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you wanna learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show.

What's up everyone, this is Russell. Welcome back to the show. If you watched the list of my last episode, I was driving to the doctor's and now I'm driving home and I thought I was hanging out with you guys again. I got another 30 minute drive. So yeah, it's good news, bad news. Got some x-rays, bones are fine. I need to get MRI because I think both my biceps are torn. So there's the update. It's going to be awesome. You have a chance to meet in videos with my arms all surging up probably here in the next little bit.

But for right now, I'm still flying high and doing good. And I just want to talk about, I'll talk about something I think is interesting. I did a presentation of this year's Funnel Hacking Live called One Funnel to Rule Them All. Which basically the concept was in each business, there's like one funnel that is the key. It's the most important. So one that you are focusing on for conversions, for traffic, for all that kind of stuff. Right? I think a lot of people see my business and they see a lot of funnels and they mistakenly think and like, oh, Russell

got 40 funnels. I need 40 funnels or, you know, Russell's focusing on all of these. And the reality is, how do I explain this? There's two parts of business, right? Gora is actually, you know, the billion dollar brand Gora. They're probably the best at this. Like you look at their business model, they have a front end funnel, right? The front end funnel is all about customer acquisition and it's usually a newsletter. We sign up for a newsletter for a year for like 97 bucks or it depends. Each department's got different pricing and then upsells like for 500 bucks you get lifetime

access to this newsletter. They have some other upsells and stuff, But that's basically their front end funnel, right? It's the one funnel to rule them all. So they do is that's the funnel they optimize, they tweak, they test, they're focusing on and they're spending tons and tons of money, tens of millions of dollars getting people to buy that offer. Because it's the front end that's the customer acquisition funnel, right? It's the one funnel that rules them all.

And then that's the front side of the business. That's like the more complicated, the harder side of the business. It's very math driven. We have to figure out the math and the creativity of how to get something to convert. But it's like the whole goal is just focusing on getting this thing where we can spend $1,000 a day, then $10,000 a day, then $100,000 a day and beyond. That's the harder part of the business. That's the one that I think a lot of people don't spend time on.

They do a funnel, they launch it and they move the next one, the next one, right? So in our business is that each business has one funnel. That's the focal point, right? Now in a GORES business, you see like if you're on, if you're watching the advertising is all going this one thing, you're like, that's got to be their business model. But what happens is they acquire the customer, you know, probably the loss, maybe a break even. They get the customer, then there's probably the loss, maybe a break even to get the customer. Then there's a whole second department and the goal of that part of the business is then

to monetize the lead. How do we turn, you know, how do we, how do we make as much money as possible off of this person? And so that's all the other funnels. If you look at the Click funnels or the Russell businesses, right, there's different front end business. So in fact, we'll talk about selling online. So selling online is for the Russell coaching business, the prime mover business. Selling online.com is the one funnel that rules them all, right?

It's a hundred dollar three day event and we run that every single month and we're driving a hundred thousand dollars a day in ads as we're trying to get to. You're getting closer and closer to that, but it's all about filling up that event, right? And then that's like the most important ones. We're testing, we're tweaking, I'm building different ads for doing different copy. We're always that the sales page always tweaking and changing and adjusting and changing and, um, but that's the, that's the focal point.

That's the, the funnel we spend the most time on. Right. That's when the signs up for that, they paid a hundred bucks. They go through the event, they either buy our backend coaching. They don't now we had this list, right. And so the rest of my business is like, how do we monetize this? Like, well, we have to have other offers, other list, right? And so the rest of my business is like, how do we monetize this? Like we have to have other offers, other things we create.

And so we're creating different funnels. And so there's a whole separate team that every single week is emailing out different offers to this list, right? To monetize the list, to make as much money as possible from them, right? Because for us right now, for us to get $100, to get somebody to spend $100 to buy a ticket to the Selling Online Event, it costs us closer to $300. It's been $300, you get $100 ticket, right? And then obviously, upsells and downsells and stuff. And then there's a percentage that actually 5.5% of people who registered for the event and buyer

$10,000 thing at the end. And that's that's that part of the business, right? Which means there's 95 94.5% of people who didn't buy anything other than the ticket, right? And it cost me $300. And they paid me 100. So like, I'm still $200 in the hole. So like, how do we make money? Like, well, now we have this whole other arm of the business that's selling other things. And so we have different offers, we have different funnels, we're sending emails out every single week, different things. It's just trying to figure out like, what do they want to buy? Maybe they want to buy the Expert Seekers book. Maybe they want to buy software on the helps with copywriting. Maybe they want to buy. And so we're just setting different offers and ideas.

We're trading and giving videos, building a relationship. We're always trying to figure out what we want to buy. We're always trying to figure out what we want to buy. We're always trying to figure out what we want to buy. We're always trying to figure out what we want to buy. We're always trying to figure out what we want to buy. We're always trying to figure out what we want to buy. We're always trying to figure out what we want to buy.

We're always trying to figure out what we want to buy. We're always trying to figure out what we want to buy. We're always trying to figure out what we want to buy. We're always trying to figure out what we want to buy. We're always trying to figure out what we want to buy. We're always trying to figure out what we want to buy. We're always trying to figure out what we want to buy. We're always trying to figure out what we want to buy. We're always trying to figure out what we want to buy. We're always trying to figure out what we want to buy software on the help of copywriting. Maybe they want to buy. And so we're just sending different offers and ideas. We're trading, giving videos, building a relationship.

We're always selling other things to try to get that money back that we spent to acquire that customer then hopefully make a profit. And that's the business. So even though the Russell coaching business, there's a dozen, more than that probably, but a couple dozen funnels, there's only one funnel that rules them all. And that's the song I want. That's when we're spending all of our effort on split testing, testing, tweaking,

all that kind of stuff happens there, right? And so that's that business. And the ClickFunnels business is different, right? For a long time, the one funnel to rule them all in the ClickFunnels business was the webinar, right? It was the ClickFunnels Funnel Hacks webinar. For probably seven or eight years. That was the front end thing. We launched the new ClickFunnels. We had an event called Year First Funnel Challenge and that became the funnel that for over a year we ran, almost two years we ran that funnel. And so every day

we're spending as much money as possible optimizing, tweaking, optimizing, tweaking, making that better and better and better. And that was, that was the funnel that ruled the whole business. Right now in the ClickFunnels world, we have two or three, making that better and better and better. And that was that was the funnel that ruled the whole business. Right now in the click funnels world, we have two or three funnels that we're testing and the jury's out on which one will be the best. But but right now we're we have a lot of data we're testing and I have three or four in front and offers that we're trying to figure out what's the one funnel is going to rule them all.

And so they figure that out, then we double down and then we can spend more money on ads and things like that. Right. And then all the other funnels, we send the people in the follow up sequence. This is just shifting the way you're thinking about this. In Dan Kennedy business, it's the Mifke funnel, no BS in the letter.com. That's the front end. And that's when we spend all that money and the effort and the energy trying to get people

to buy. Seekers to success, it's the Seekers to success Mifke. Seekers to success.com, you go down to the offer there and that's where we're driving traffic there. So that's kind of the concept. Now, so each business should have one funnel that rules them all, right? That's the thing you got to be thinking about. What's the one funnel that can profitably or even at a loss acquire customers that bring

somebody in and it hopefully builds a relationship. They want to send it, send it up the next thing. It does all the jobs it needs to do to then move somebody up to the next tier of the value ladder and bring them in. But then after you have them in, you've already spent the money to acquire that customer. Now it's like, what are other things that they would want to buy that are similar to what they came in initially? Someone comes in for selling online event, they paid $100 for the ticket, they won't

learn how to sell online. So they're probably going to need a ClickFunnels account, they're probably going to need other things we're selling. So like we're just making them offers and sharing different things with them. Now I try to do it in a way where I'm not just spamming every week just selling something, right? You've probably, I did a podcast episode a while ago kind of walking through these like free friend and content funnels we're doing and you probably if you're on any of my lists

you've seeing them. You notice like every single week there's one for ClickFunnels and there's every single week one for PrimeMover where it's like that whole week we're focusing and there's a whole bunch of really cool value packed content that we send people. You know, like three or four videos that all push to one offer, right? But it's very much like value driven upfront and it pushes the offer, right? So for me, it's like those are all the backend funnels, right? And again, you don't, they don't, those would have to convert as high.

We're not split testing a million different variations and all sorts of stuff. It's like the person has a relationship with us. If we did the front end funnel, correct, the one funnel that rules them all, then they probably have it. You know, then, then they probably had a good relationship and now they know who we are. They'd know like, and trust me, it's not three days of live event with me. You know, like there, there's, it already said 90 minutes of live event with me, you know, like there's, there's, you know, already sent 90 minutes on a webinar or whatever it is, but now like there's this trust.

So the other funnels, I don't have to try as hard to get people to buy. Right. And I don't really care if you buy in the first funnel, the second, the third, like I'm just, I'm sending out different ideas and concepts to that audience that are related to the core thing that I sell. And then maybe they're going to buy one of these 10 gentle offers. If they didn't buy the main thing, right? So that's how I look at my business and how I'm structuring things. So I'm going to share it with you guys because that's like step number one.

Okay. Step number two comes down to like, okay, how do I, how do I actually focus on the spot where I, this one funnel rules them all, one can focus enough to get the spot where I can spend a thousand dollars a day in ads and then 10,000 and then a hundred thousand and beyond, right? Like that should be the focal point. It should be the only thing that actually matters. When I'm in a new business, like the whole, the hard work is in like figuring out that first funnel, the one that can be profitable on paid ads.

You're tweaking your testing, you're tweaking, you're like doing all the work on that's the hardest part, right? Because if you have that, then you you got a customer generation machine that's just creating customers on demand for you profitably or at a small loss, you know, a breakeven funnel. Now you can bring in so long as other things. So that becomes a focal point, right? And so then it's like, well, how do I consistently spend 100 grand a day or a thousand or whatever the number is for you, right?

Everyone's at different levels figuring out that what that is, how do we get to the spot where we can spend that for you, right? Everyone's at different levels, figuring out what that is. How do we get to the spot where we can spend that much consistently, right? And so you start looking at all your efforts. And so for me, it's been fascinating because it's like, like right now, this week, there's a selling online event happening. We sold about 3000 tickets and like 2800 of those came from paid ads, mostly from Google, or sorry, Google properties, Google YouTube, and then Meta property. So Facebook and Instagram.

Most of it came from that, right? And so we have a small team running that and it's obviously expensive to get those people, but we're doing a lot of other efforts too. We're doing social media, we're doing emails, doing a bunch of stuff like that. It's fascinating, I look at our social media, we have millions of followers, all sorts of stuff but not many, I think only 18 people or 20, something like that, people came from social media. So all of our social media efforts, which everyone spends people or 20s, something like that, people came from social media. So all of our social media efforts, which everyone spends so much time on, we do too,

time, energy, money, to the social media thing, the amount of people that actually bought tickets from that were actually relatively small. Now, our other channels email and we don't promote email every single time. But we do notice is the email is a huge driver for us. So what's interesting is they look like paid ads are a big driver of tickets sold, emails a big driver of traffic sold, social media is not. I started looking at that differently. Okay, well, right now if I'm spending, if every day, if every week I'm doing a YouTube

video, and the YouTube video is bringing me 18 customers maybe, and the paid ads are bringing me 2800, where should I be focusing my time on? What's more valuable, making a YouTube video that week or creating an ad? I should be creating at least a one for one comparison. If I do one YouTube video, I should be making at least one new ad to test. But it should be probably 10 to 1. I should create 10 new ads for every one YouTube video since I'm getting whatever the numbers is.

I'm driving so I don't have the numbers in front of me, but you know, 18 versus 2800. Like it's a big difference, right? She's spending that much more time on the ad side. One of our, one of my Atlas members, Bill, he spoke at FHL, 9 and a half, FHL International. He's spending 150 grand a day on ads. And essentially he was like, why would you waste time on social media? It's like, it grand a day on ads. And essentially, he was like, why would you waste time on social media? It's like, it's a waste of time. It's like, the only thing I'm focusing on now is more ad creative, more ads, more ads. That's all

he's doing, right? He's not optimizing his funnels. He's just focusing on ad creative, right? Because the ad creative drops the CPA, gets more customers in. It's like, that's where all his efforts at. So I start thinking, man, for all the effort I spent on this free social, if I spent all the time on paid ads, how to change things, right? Unless you're looking like the social, like if only 18 people are buying, like what's what should be the focal point of social, right? In my mind, this focal point of social is not so much to have to make more sales, right? The focal point of social is to get people from social to email because email does make

sales, right? How to move them off. So when you understand that, it's like, okay, maybe my social strategy is different. Like me pushing the funnel, one funnel rule them all is probably not going to be the thing socially. This may be on Instagram or TikTok. I don't know. It may be different for you too.

This is just my experience. I want you thinking through this for yourself and for your own numbers, your own business, right? Like what should be the focal point? What's up, Funnel Hackers? I want to talk to you guys about a challenge that every business faces, including mine, and that is finding good people to hire.

For the last few years, we've been using Indeed to find the right hires in every one of the different departments inside of our company. Okay, now think about this. You've built a successful funnel, your business is scaling, and now you're wearing all of the hats. Does this sound familiar?

This is the path that most entrepreneurs go on. So at some point, you need a team to help you keep growing, but finding the right person can be very overwhelming. It can be a huge pain. And for me, it's not something I love to do. That is until we found Indeed. And here's why I love it. When it comes to hiring, Indeed is literally all that you need.

Their sponsor job feature is a total game changer. It pushes your job listing right to the top of your ideal candidates page. It's literally like having a billboard right in front of the dream person that you are trying to hire. Now, Indeed not only works, it's also fast and it's flexible. There's no monthly subscriptions, no long-term contracts. You only pay for results. In fact, to show you how fast this is, since we started talking a few seconds ago, 23 people have already been hired on Indeed.

That's the kind of efficiency every entrepreneur dreams up. So don't wait and build a team that'll take your business to the next level. Go to Indeed.com slash clicks right now and get a $75 sponsored job credit to boost your job's visibility. That's Indeed.com slash clicks. Start hiring faster and smarter. When it comes to hiring, Indeed is all you need. You get more when you start your business with Northwest Registered Agent. In just 10 clicks and 10 minutes, you get your entire business identity. your business with Northwest Registered Agent. In just 10 clicks and 10 minutes, you get your entire business identity. Get more with Northwest Registered Agent. More privacy, more guidance, more freedom to run your business from anywhere in just

10 clicks in 10 minutes. Don't settle for less. Get more when Northwest Registered Agent starts your business. Form your business for just $39 plus state fees. With real business experts and decades of experience, don't settle for less. Northwest is a one-stop shop for business owners. Get everything from formation paperwork to custom domains and trademark registration all in one easy to use account. Keep your home address private by using Northwest. Use Northwest's address on your formation

documents when you hire them to be your registered agent or form your business. You want more? Get premium mail forwarding to have the physical address separate from your private information. Go to NorthwestRegisteredAgent.com slash Russell and start your business the smart way. Again that's NorthwestRegisteredAgent.com slash R-U-S-S-E-L-L. For me, if it's like every time I create something socially, like this podcast for example, I'm recording a 30 minute podcast, This is great, right? I need to spend 10 times that much now creating ads for the thing, right? And this podcast is gonna be great. You guys who are listening, it's gonna build a relationship, it'll build value, be more

likely to look at by other stuff in the future. Hopefully from this, when you see an ad, you're more likely to click on it and buy it. You're like, man, Russell gives me all the good stuff. What's he gonna teach during the selling a line event, right and maybe I'll push you to an email list from here. Right? But like, but the reality, if you look at the actual numbers and come down to like, what's actually moving the needle, right? For us, it's paid ads and email, like social is not driving the needle.

Right? And we have a huge social following. It's like, how do we use social then to get people on an email list? Because we know that once they're on email, now they then are buying, but they're not buying from social, right? It shifts kind of your focus point of what you're trying to do and how you're trying to do it, right? Like how do we get people to move that way?

So anyway, that's kind of what I think you guys thinking about is you're looking at these things, right? Number one is figuring out like what's the one funnel in your business, the one funds going to rule them all, the one that you're going to focus on, they're going to do daily split test, you'll be driving traffic, you'll be testing, tweaking, testing, tweaking. That is like the choke point of your business. If it works, you're successful. If it doesn't work, you're not successful.

Right? Like if one of my, if one of my, like right now if the selling on mine event stopped working, that business would dry up very quickly. Right? I still have my email list and other things I could do it with, but like it would shrink things quickly. Right? In the ClickFunnels business, if I don't have a funnel on the front end, it's bringing people getting people trials profitably, like that business will shrivel up fast. Right?

And so it's like the lifeblood of everything. Yeah, most people aren't thinking about that or doing that. They're, I had a new book funnel, I'm a new webinar funnel, I'm gonna do this. Like, you see me launching a lot of funnels, you think that's the strategy, but it's not. What happened is you came, you already came into my world, right? You're on the list. Now you're in the monetization funnels, which is like every week, you're getting a new funnel and a new offer and new training and new ideas and just like trying to figure out other ways to help you and serve you and to monetize you. Like that's it, you know, it's you're seeing that piece of it. You're like, oh, this is Russell's business. That's what I should be doing. It's like, no, no, you're modeling the back end of the

business. Like the front end of the business is where you win or you lose, right? Gantt Kennedy 101, whoever can spend the most money to acquire a customer wins. Where does that game happen, right? That game happens on the front end, on the conversion of the one funnel that's going to rule them all for you, right? That's how you get this thing profitable. And then the back end is how you monetize those people who came in, right? And again, that helps add to it so you can spend more money to acquire a customer.

But again, it's different, right? And so I want you thinking about that for your business. What is the right funnel? And you probably notice for each of my businesses, the funnel is a little different. Like if you look at the linchpin, I don't know, I still am such a huge believer in linchpin. It's still the game plan we're executing. But what I taught at Funnel Like Lab 9, that was the whole, the of them was just lynch pin. And I think a lot of people, it was overwhelming for them because like, ah, it's too many pieces. But like the reality

is still the truth, right? It's still the way it's still what you should be focusing on. Like, because inside the lynch pin, if you'll notice, like if you look at if you understand the lynch pin, if you don't, if you go to lynchpinbook.com, I think you can go to or just Google Russell Brunson lynchpin book, you can go get a free plus shipping copy of it. It'll explain the model and how it all works to you. But you go over there and you actually get that. You look at it, you'll see like there's different funnels inside that process, right? There's like, there's the NIFKi funnel. Then there are the dramatic demonstrations, which are webinars and challenges, right? Then there's the magnetic demonstration number two, which

are high ticket, like an event or a call set, right? Inside that model, all the core funnels fitted to it, right? But doesn't always mean that the same funnel is the one to focus on, right? For the Dan Kennedy and the Secrets of Success business, both of those, the MIFKI funnel is the one funnel to rule them all, right? But in the Click Funnels business, it's not. Okay, it was a webinar. It was a dramatic demonstration funnel that led to the MIFTY on the Thank You page, but

it was a dramatic demonstration funnel that was the one that we could profitably consistently drive traffic to. It's selling in the prime mover of my coaching business, the Selling Online funnel. That's dramatic demonstration number two, right? Selling high ticket. That is the one that is the one funnel to rule them all. That's what we're focusing on. Then we're backfilling all the other pieces of the linchpin through

emails and everything else that happens afterwards. Does that make sense? I know we're geeking out at a deeper level, but hopefully you guys can hang with me here. If not, this is one of the things that I come back and relist this episode in the future. Because as you get more advanced in this business, this will make more sense. These are some of the higher level conversations that I get to have in our circle and with people behind closed doors, I don't necessarily get to speak to the masses as much, but I just wanted to geek out with you guys for a little bit. Hopefully you don't mind. Hopefully this is helpful for you. But those are the things to start thinking through inside of your business.

Where does it fit? How does it all work? Because when you start putting those pieces in and figuring out that first funnel, that's the key. Then after you have them, now it's like now we've acquired the customer. Think about Agora, right? They acquired a customer on a front end funnel. They have a whole team. The only job the team is to monetize that people. Not all the divisions, but some of the divisions at Agora, they have, they literally each month

they just plan one new webinar. It's like we're making a new webinar, we sell a thousand dollar offer and we're going to promote it to our existing customers and new people brought in. And the goal is just monetization. How do we make as much money as possible off this list? Because we already paid for it, right? The most expensive part of the business is the first part. It's the money you give Zuckerberg to get the click to get some come to buy a first thing. That's the most expensive. Now, after you got them, now they're on your list, they're your customers. Now it's free. Like now if I do webinar, I sell a thousand dollar offer. If anybody buys it, guess what I get to keep? The thousand dollars. I didn't have to spend the $950 on Facebook ads to get this person to show up to the webinar,

right? Like I already have that person. I push them back and that's where you start making a profit, right? And so it's an interesting game because you make the least amount of money on the front end, which is the hardest, most difficult, most, you know, labor intensive, you get testing, tweaking, testing, tweaking. And the back end, usually it's less effort, but you know, you can be worse at your webinar pitch, you can do worse at your dramatic demonstrations, the offer can be worse, but because the people have a relationship with you at this point, everything else you're selling becomes easier. Does that make sense? So that's kind of the twist. That's the thing to start thinking through. So if you're looking at your business,

start thinking about these two things. The front end, you're focusing on the one funnel to rule them all for that business and the back end are the other funnels to monetize, the monetization funnel. So acquisition funnels versus monetization funnels. So interesting I did a training on this inner circle a couple years ago, and it came back to J. Bram. J. Bram's got a really cool framework because there's only three ways to grow a company. He's like, and that's it. There's not there's not four ways not five ways only three ways, right.

And the first way is to get more customers acquire more people, right? How do you get more people coming in? And that's this whole like front end acquisition, one funnel to rule them all concepts all about right. How do I get more people coming in? And that's this whole like front end acquisition, one funnel to rule them all concepts all about right? How do I acquire more people? Okay, the second way is to get people to spend more money with you, right? Which then this is like the upsell funnels, the upsells, the cross sells, the live event, like all the things we're doing now to get people to spend more money, right?

So my again, the prime mover coaching business, someone comes in, they pay $100 for ticket, right? How do I, how many, how many, someone comes in, they pay $100 for ticket, right? How do I have me, I don't know, acquire as many people as possible. That's one way to grow a business. Number two is that how to get people to spend more money. So we upsell them from the three day Sonna line event into our $10,000 coaching program. Right? And then the other one is how to get them to buy more often.

So more customers can spend more and then buy more often. So how does that work? That's the monetization funnels on the backend. Every week we're doing these little mini dramatic demonstration, get a video content training, which then leads to an offer, right? And that's this backend monetization. And so if you look at like, that's the thing acquisition, you're getting more people coming in, getting to spend more money and then getting to buy more often.

Only three ways to grow a business. It's all about acquisition funnels and monetization funnels. Okay, so if you're the beginning, where do you focus? Right? This is the good logical question. If you're the beginning, what you're focusing on is the acquisition funnel, right? That's the most important one. How am I going to acquire? I don't have customers yet. How do I acquire the customers consistently? Right? And so it can be anything like in any type of funnel works for this, right? In fact, if you know, if you talk to Pedro de O, he's my challenge, well, it's the best one for that, right? Because that's how he does it for me.

It's usually a webinar funnel or, you know, a different one. Book funnels work for this, right? You do a book from it like they all work differently. It's just figuring out like what's the one that you're going to focus on is going to become the thing. And you may not know it first. So maybe first is tie one or two, three funnels, right? I always tell people that like going from zero to million, million, 10, 10 to 100, like

there's different things that you step right. And going from zero to million, it's all about two things. It's figuring out like there's two pieces, actually three pieces, three pieces. If you're the one is who is it you're serving. Okay. And then what is it they want? Now what do you want to create? What do they want?

What's the offer they actually want? And then how do you sell it? So what the who, what and how right? Who's your dream customer? What do they want? Now, what do you want to create? What do they want? What's the offer they actually want? And then how do you sell it? So what the who, what and how, right? Who's your dream customer? What do they want? How do you sell it? Okay, so the the how is the funnel, which one is it? Okay, and then this is a launch a business I don't really know.

So I'm going to do a webinar funnel, I'm going to do a mifki funnel, I'm going to do a challenge, I'm going to try a couple things till one of them hits. And it's like, ah, okay, I know. Now I know who I'm selling to, right? I know the offer, what I'm selling and I know how to sell it. Like for me, the challenge funnel is the one for this business, right? Okay, now we know that let's focus on that double down, it's triple down, that becomes the focal point, right? Or it's like, hey, the challenge funnel didn't work, but a webinar didn't work. Or hey, webinar didn't work, but we did a three-day event,

that one worked. So say, testing a couple of things, you find one that's got the most likelihood of success. And then from there, now it's like, okay, now this is my one funnel to rule them all. This is the focal point. Now I'm sort of split testing. Every single day you're coming in and you're testing, you're tweaking, you're testing, you're tweaking. We used to have this mantra. I think you bring it back to our company, but way back in the day when it was like five of us working, we had this mantra, which was like how to give yourself a raise every single day, right? Because not about this, like in the real world, if you want to cure yourself a raise, what do people do, right?

If you're in college, you go to college and then you get a college degree and you get another degree and then you know, whatever you go through this whole process to give yourself a raise, right? Whereas if you can do that, you know, how do you do it faster? So like inside of an online business, if you're split testing headlines, right, you get a headline that's converting 30% and you'd make some tests and tweaks and eventually get your headline converting higher amounts of 50%, right? You gave yourself this huge increase in conversion, which is a raise.

So when you start looking through Lens, every day you come in like how do I give myself a raise today? Well, I can split test something. I should do that. Okay, that can give me a raise. I could figure out how to get more ads, I'd give me a raise. I can go and get on someone else's podcast, I'd give me a raise today. Every day, how do I give myself a raise? It's like, and you do that by getting the three things, like getting more customers in. So like, what are the things I can do to get more traffic?

Right? And then how do I, how do I split test this increases conversion so more people will come in? And then from there, it's like, how do you go by more often? How do you get people by more? Like what's my backend upsells and how you can find more often? What other things can I start offering these people after they come into my world? Right? Like that's, that's the things I start thinking about. That's how you give yourself a raise every day. So anyway, I was 23 minutes and we, we covered a lot.

I hope you guys got this. This is one of those ones. She's probably this new four or five times. I give like five sermons in a row. I kind of went fast on it too. I could have done three day of mental health stuff, but anyway, you guys are, you guys are intelligent. You're the podcast listeners. You love this kind of stuff. So I would be a lot of value from this one. If you did, please let me know. Take a screenshot on your phone, post it on social and be like, everyone go listen to Russell's podcast. He just dropped some gold on this episode. If you got no value, then go listen to it three or four times. And I think from there you're like, Oh, I got it. I see what Russell's saying now. So

anyway, that's it. I'm going to end this episode. I appreciate you guys. Thanks for listening. Thank you for being a subscriber and I'll see you guys on the next episode of the Russell Munson Show. Now, obviously if you want to sell stuff online, you're gonna need a good funnel. But if you want a great funnel, then you're gonna need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first time entrepreneurs to leave their nine to five and to launch their dream

than any other company on earth. ClickFunnels was built for the dreamer and the doer and you can get a free 14 day trial by going to ClickFunnels was built for the dreamer and the doer and you can get a free four to day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels because you're one funnel away from changing the world.