Marketing Secrets with Russell Brunson - Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!

Episode Date: December 25, 2024

Welcome back to the final segment of our big Selling Online VIP Q&A event, and the diversity of questions truly showcased the universal power of the frameworks we teach. From scaling niche businesses to overcoming challenges in lead generation, this episode of the Marketing Secrets Podcast is packed with insights for every level of entrepreneur. Whether you're running a wedding entertainment agency, launching a new product, or navigating the complexities of MLM, the strategies we discuss can help you break through. During this session, we dove deep into personalized solutions for various industries. I shared actionable advice on everything from optimizing ad costs to mastering evergreen webinars that convert. We also explored how storytelling and framework-based pitches can transform how you approach your audience and create lasting impact. Key Highlights: Webinar Strategies: Learn how to create effective evergreen webinars for high-ticket offers and time-sensitive markets. Content to Conversions: Discover how to turn short-lived content into qualified leads with minimal nurturing. Overcoming False Beliefs: Find out how to handle skepticism and build trust in industries like health and wellness. Scaling with Systems: See how leveraging frameworks can simplify growth for solopreneurs and large teams alike. Focus on Your Core: Understand why doubling down on what works can accelerate your results. Whether you're looking to refine your strategy or take your business to the next level, this episode is packed with inspiration and proven methods. Tune in and start applying these secrets to your entrepreneurial journey today! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

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and having your unused data roll over to the following month. Every month. At Fizz you always get more for your money. Terms and conditions for our different programs and policies apply details at fizz.ca. What's up everybody this is Russell Brunson welcome back to the Marketing Secrets podcast. This is episode number four in our Q&A series, the last episode and this again these two days came from the Selling Online event so if you haven't we use Selling Online event every couple months. haven't, we use Selling Online event every couple of months. The December one just finished recently. So we had so many of you guys who were on there who enjoyed it.

And yeah, I think we're going to be running it back one more time in January for those who weren't able to make it for the Christmas holiday. So if you haven't registered, you haven't been part of it, make sure to go to SellingOnline.com and go join the event. So on day number four of selling online, we have a Q&A session where people can pay to be a fly on the wall or they can actually pay to get their questions answered. And so I thought it'd be fun to share with you guys some of these, these questions that came through. And so the last couple episodes,

we've been sharing these, this one, we start talking about just different businesses like wedding entertainment, MLM, e-commerce, um, and then different types of funnels and webinars and things like that to use for different types of businesses. Uh, we talk a lot about power storytelling and framing objections. Um, we talk about, uh, just other ways to build funnels and a bunch of other cool stuff. So I hope you enjoy this episode of the Q&A show. Um, man, the time you're listening to this is probably Christmas.

So if you're listening on Christmas Day, Merry Christmas. Hopefully you and your family have a great time. And I'm excited for the New Year. We have some really cool things coming up for the podcast with you guys. So I appreciate you guys listening and being part of our show. So with that said, we're jumping the Q&A show. Have a Merry Christmas and we'll talk to you guys all again soon. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online.

This show is going to show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets podcast. All right. Who's next? Who is next Clayton? All right. I apologize for pronunciation on this one. Inescu Bogdan. Inescu, do we say it right? Say your name for us so we don't say it wrong.

Yeah, it's Bogdan. We weren't even close. Yeah, no problem. That's okay. Boatan, how are you? Thank you, thank you so much. I've been watching these days your presentation. Awesome as always. And I want to congratulate you on all the things that you did these days. I know it's very hard work because I also did the film faculty and I also had a post production studio and I know the job and the people behind all that you did these days. So congrats for that. Thank you. So I'm going to try to tell you very quickly about my business.

I have a wedding entertainment agency. I'm also a musician. So I create bands from zero, and I sell the groom and the bride, the couple, everything related about the entertainment services, like DJ band, sound, stage, equipment, all the things that they need to do the entertainment for the wedding. And I sell packages between 8,000 and 10,000 euros. Okay, so I know the market very good. I've been doing this for 15 years. Right now I have five bands, my own brands, each band, so I

signed a contract with every people in the band and I have ownership of the whole team. So my question is, I did ads, so I'm running ads since 2013. It used to be a quick and easy lead, so it was like about 10 bucks a lead. Right now I'm at about 200 bucks a lead because the price, the market is flooded with the beginner bands that just got into Facebook and the meta and Google ads and they're doing it wrong. And Facebook wants to take all your money, of course, if you're not knowing, if you don't know what to do.

And right now I'm switching to content, lots of content. I was really thinking about doing a webinar. But here are a few things that crossed my mind. My ideal client has a very short time between the moment that he's searching for the band and the moment that he decides who's the band. They do some research, but if they say, okay, let's have a band, about 14 days, and they choose the band. So I don't have time to nurture and to do email marketing a lot. So would you think it's a good idea to do a webinar like how to choose the perfect band for your wedding, but to do it like once

a week because their time is very short on decision? And would you pitch the price or would you pitch just hints of price range? And at end if they qualify like book a meeting because we do the selling on Zoom one on one and our closing rate is very nice. It's about 70% at a 10k price range. But my problem now is the lack of qualified leads. Gotcha. Because the cost is getting bigger and bigger. And we thought that a webinar would solve this. Yeah, okay. So what I would say is, first off, yes,

a lot of people are in a business like that where the buying window is very, very short. So I think the goal would be to get a spot where you have an evergreen, either an evergreen webinar is happening in real time so they can come and they can do a just in time webinar or even a video sales letter where you're presenting the same one to many presentation. Both those would work, but you need something that's like, because I'm thinking like I spent 20 years since I got married or 25 years, whatever, but we would have been like Googling, finding, booking, next thing, right? So it's definitely a fast thing.

It's not like I'm going to go spend time. So I think you've got to be able to, as soon as it pops up in real time, be able to execute. So I would say either it's an auto webinar or a VSL. But first, you've got to learn the pitch, right? So I'll probably do a webinar for a little while just to get learning, knowing as quick as possible you have to get that thing evergreen because that's the only way it's gonna last. Especially if you're doing content, right?

Because content's great, it's short lived, right? It moves down through the feed quickly. So you gotta be able to go from content to DM me for the web class, for the VSL, about whatever, as fast as possible to get them from content to thing because you've got very short attention spans on those. That's what I'd be looking at. That's what I'd be trying to do.

And at the end, would you pitch the price or would you just say book a call and let's find out if you are fit for us? Book a call, yeah. If you're a convert 70% on a call, this will increase your close rate too because it's going to give all the stuff ahead of time to lift it. But I would do book a call. So when we do book a call off a webinar, basically we do the same structure of the webinar.

We do the origin story, three secrets, but then usually instead of doing a 30 minute stack and close, you just like a, it's a five to 10 minute, small version, where they offer is the call, right? So it's like, hey, this is the call, this is why. So you're kind of pitching, like, in the first thing you call, you're gonna get this. Second thing, so you're pitching the value stack of the call, not of the offer's like, hey, this is the call, this is why. So you're kind of pitching it. And the first thing you call, you're going to get this. Second thing, so you're pitching the value

stack of the call, not of the offer. And it's usually a lot shorter. In fact, a lot of guys go on webinar to book a call. The entire thing's usually shrunk from 90 minutes to about 45 minutes. It's much more short form because it's just faster. And then pushing the call to do the thing. There's a guy, too, that's doing this, has done it for years, he's been in our coaching and stuff.

He does it for shipping cars. Like you think, you know, oh, that's gonna be a quick decision, you're gonna look up, you're gonna go on, I don't know, you ship or something like that, and then go choose who you're gonna, he does a webinar to show you why, hey, you should always book the top,

you should never pay the driver, you should never do this. It's like a 15, 20 minute webinar, booked a call and this guy's done millions of dollars doing that exact same thing. It's cool, because it makes him like the authority a minute webinar, booked a call and this guy's done millions of dollars doing that exact same thing. It's cool because it makes him like the authority because no one else knows you shouldn't pay the driver. You shouldn't, you know, I think same with the band like, hey, here's the five ways bands

are going to screw you if you drive over to your wedding. Like number one, they're going to try this. Don't pay them directly. It's like, yeah, like, oh, like it's the fear. It's like Joe Paul used to have in his carpet cleaning stuff. It was like, like the five things, the 10 things that the carpet cleaners are going to do that will actually like ruin you or whatever. It's like all, it creates all these like fears where it's like, oh, and then they'd only hire Joe because

like, well, he's the guy told me about these issues. Therefore he knows how to not have these issues. I thought I have to give him the money. Yeah. The five ways to avoid having a bridezilla. You know what I mean? Like that is the day you want to go a hundred percent smooth, right? It might be worth 15 minutes to pick the right man. Would you do the pre-qualification of the leads in the webinar, like doing some little seeds in their minds of the price range that they should be doing

before book a call? Yeah, I'd almost play off of that. Just like there's three types of people. People are looking for the Brothers Band to come out for a hundred bucks versus this, versus like, like we're not your brother's band. This is going to be a good thing, but we're also, you're not hiring a symphony. It's going to cost you, you know, it's not going to be insane, but I almost like, almost like like there's three types of weddings. There's the backyard wedding. You're looking at a hundred bucks. There's like, I wanted something that's going to last us my life. It's like, you know, 10 to 15

grand orders, like the queen of England at 150,000. So like I wanted something that's gonna last my life is like, you know 10 to 15 grand orders like the Queen of England at 150,000 It's like I would have the expensive though. So you have the contrast of the of the different ones But I'll do a little bit of positioning. Yeah for sure for sure. Thank you very much Great question once again so many diversity in the businesses It's like the coolest thing in the world But but listen the framework works first the same for everybody Yeah like I think it's so funny anytime and you've had this over and over and over,

where people are like, well, it won't work for me because of X, Y, and Z. It's like, well, hold on. Let's just start thinking how, instead of this false belief and just letting that tape play over. It was funny. I had recently, someone told me the same thing. It was for this event, they didn't register the message. They were like, I would do this, but I sell, I think it was, I sell B2B so it doesn't work. I was like, so you're saying B2B that there's no humans on the other side. Like, well there's, I'm like, this is human

psychology. It works. As long as you're selling the humans, it works. Maybe if you're selling the cats, dogs, I don't have animals, but I would assume it'd be similar. I don't know. But usually the human buys for them. Yeah. Yeah. Yeah, it's human psychology. So it, it works and also, in fact, it's been really cool. I've seen people over the years who like, have used the Perfect Webinar to speak at churches, the other things. Where it's just like, I would speak before and I would just say stuff. And now it's like, I have a framework for speaking, speaking to kids, speaking at churches, schools.

Like Cody Sanchez, I showed you guys two days ago, she did a pitch to P firm for big. It's human psychology, it's ways. Anyway, so yeah, it always works. Love it. Kate Clayton, who we got next? Next up we have Aksa Yaks. Aksa, how are you? Hi, I'm fine and I'm waiting for the doctors to give me the shot because I cannot even

imagine that this is happening. And the funny thing is yesterday I was supposed to have the webinar. I got the mentor, I was preparing everything and then I was supposed to have the webinar. I got the mentor. I was preparing everything and then I was like, I'm really very sorry. I have to postpone because I have the other seminar and I can never miss on this seminar. So that's kind of where I am at the moment. I'm preparing my seminar, the webinar and now I learned so many things that I'm going, okay, I have to redo complete webinar from zero and just include everything that I learned so many things that I'm going, okay, I have to redo complete webinar from

zero and just include everything that I learned. Unbelievable. But I will go with a bit different question and maybe I will have the time for the second one. So I'm also in MLM business and it relates to the stem cells because the stem cells is very, very like the modern whatever, it's very hot at the moment. But it's a bit different product. So it's not the shot which is kind of banned in the majority of the country. So it's the new product which the genius person created. So if I am the

person, because I remember that you relate for five minutes just on to describe if the person is in the networking, this type of the business. If I'm the person, I start from zero. Like you said that we need to create the landing page and then to go step by step. So what would be the recommendation? Like how to start, how to talk to people? Because whenever it comes to health,

there are so many people who are skeptical and you have to really go through the bias that they have, how to help them because the results and the testimonials are unbelievable what's happening. Yeah. So what's the question then? I wanna make sure I understand that right. Like as the person who enters the MLM business, the multi-level marketing,

and when you deal with something which relates to stem cells and the health, so how to build from scratch to scale and help people. Is this your company or are you distributor of the company? I'm distributor. Cool. So are you asking about how you, how you should do this, or like the people down below you on your team? No, no, no, once I learn, I will teach everyone. Cool, so this is my, again, I love network marketing,

I've been in multiple companies, I've won Ferraris, like I love network marketing, so I don't wanna speak negative, so, but the thing I've learned is it's really hard to get, it was always hard for me to get my downline to do the thing, so what I did is I just would create a killer webinar, making the offer, giving the presentation. I'd set that up and then I would basically,

with someone joining my team, I would give them a copy of that webinar. So they didn't have to go learn a webinar and learn to pitch it and learn how to do all kinds of stuff. They just leveraged mine. In fact, I set up where just like they could promote mine. And then, so what I would do is, how do I explain this? So I would do the webinar.

At the end of the webinar, I wouldn't just say, go to Russell.com to go buy the thing, right? I would say, hey, whoever sent you to this webinar, they're gonna follow up with you to show you how to get started, right? And so it made it where I did the whole presentation. So what my team would do is they would then promote the webinar, they'd be like, hey, my friend's doing a webinar

about STEM cells, you gotta come check this out. Then they would have me do the entire presentation. The end of it would say, call it, get hold of the person who sent you this webinar, they're gonna walk you through the next steps. I'd go through the offer stack, but I wouldn't let them buy. I would just say, here's everything you get, and then the person would go back.

And so the distributor didn't have to learn how to speak and sell and all kinds of stuff. All they do is like, get somebody on my webinar, and then after the webinar is done, call a person back and then enroll them in the program. And that's why I got actual duplication inside the companies. Does that make sense?

Yeah, that makes sense. And how to talk to people, especially to lizard that we have in our brain that keeps like repeating that it could have the negative effects or blah, blah, blah. So how to particularly transfer the message to the masses because the results are unbelievable. Yeah, I'm a fan of stem cells. how to particularly transfer the message to the masses because the results are unbelievable. Yeah, I'm a fan of stem cells. I hope to understand.

I think there's- I have it actually here. So it's kind of the patch which you stack and it activates your own stem cells. So that's the beauty of the technology that the person created. Will you send me some? I want to try it out.

Will you send me some? Sign me up. Absolutely. Again, tiny object, give me an idea. Just send me. I think the biggest thing is like, so if that was a fear, so back to Lizard Roots, if that was a fear, I was trying to read right, right?

I think a big part of it is just every one time there's something new, people get fearful about it, right? So I would even show like, hey, over time, like when this came out, people, and I would find different things that they nowadays are like, oh yeah, this makes total sense, right? Like here's this thing that happened in the sixties, people were scared of it.

Now today it's like, doesn't make, yeah, of course this makes sense. This is what we all need to do. And then in the eighties, this came out, people were so scared, but then of course it makes sense now, right? And since those are same ways, on the cutting edge, and some of you guys may be scared because of whatever,

right? But this is the reality, this was actually happening. And then show me, let me show the results and what happens and da da da da da, right? So just showing them like examples in history where something was scary when it was new, but it turned out to be the greatest thing in the world, and then this is the new cutting edge in the front,

like this is the stuff that's working today, and a lot of people are scared and they're missing out on these benefits, so it'll change their life forever, right, and so those are the kind of things I would try to do to rewrite that, is just show them historically how this has been true and then now today how this is true, and like don't miss out on this thing because you'll be missing out on on you know the health and the healing and all the kind of stuff because of that.

One of the biggest things too is we teach this once again tie back to the framework is the how to do what they desire most right Without what they fear the most. And so I'm sure you can draw on that and come up with that and that can be exactly how you're gonna as a hook, right? Invite them into this webinar. Oh, that's great. And can I have the second question?

Because I kind of found a completely new thing to talk about, which is absolutely not talking how to find the why and why your why doesn't work. So I'm trying to start with TEDx talk, because once you start to bring something on the market, you have short time to scale and to become kind of the expert on something. Am I doing the correct thing like to make the TEDx talk and once you become kind of the expert on that, then you scale up versus to try to bring the idea on the market and then somebody just copies and because they

have the bigger market or the followers, then they just scale it faster than you do. It's like a chicken or egg. Am I doing it right? Yeah, I think, I mean a TED talk can be a great way to give credibility, but the reality is like credibility is just something we craft on our side. I remember like when I got into Dan Kennedy's mastermind and his world back in the day, and I looked at all the people in the room and like everyone had a thing, they're like, I'm the number one real estate expert in Cincinnati, Ohio, who blah, blah, blah, blah.

And I was like, so how'd you become number one? They're like, I just said I was. And they're like, oh. And they just gave themselves a credibility. Most credibility is not real. Tradition. What's my credibility? I got a C in my marketing class in college,

and I had a 2.3 GPA. That's my real credibility. So what's the manufacturer credibility that I give you guys? You're the stem cell guru. Yeah. You're the first person that I ever heard about stem cell patches you like I'm the one who introduced to Russell Brunson stem cell patches like who's Russell Brunson doesn't matter you know I mean they'll be like that's the reality just like like it's all just it's I think we keep

thinking like we're waiting for somebody to deny it as an expert. Step into it, you're an expert, you know more than I do, so boom, you're ahead of me, you're ahead of the market. When I first started teaching funnels, started teaching things, I was a 23-year-old kid. Looking back now, I didn't know anything back then, but I knew more than everybody else I was talking to about it, so I became the expert.

Right now, fast forward 20 years later, I'm like, wow. Like, you know, but if I would have waited till 23, till now I'm an actual expert, like I never would have had anything, I was just excited by it, so I started talking about it, and people started positioning me as an expert, I'm like, cool, I'm the number one dude in the world teaching this stuff right now,

because I'm the only dude in the world teaching this right now, right? Like, there you go. And so you just kind of, you like, I think sometimes we're waiting for somebody to knight us as an expert, and just like, hey, you are, congratulations, you're, I think sometimes we're waiting for somebody to knight us as an expert and just like, hey, you are, congratulations, you're an expert, go. Go change the world.

I remember in fact, the, my favorite. I'm the expert for the patches. I remember my favorite, one of my favorite Tony Robbins stories, Tony wanted to learn NLP. And so he's got excited and NLP's neurolinguistic program for those who don't know, which is a super fascinating study you should all geek out on, because it ties directly to what we're all doing here with one of many selling.

But he told this story. He went to this NLP practitioner course. It was like a six week course. He traveled, just lived this place for six weeks. And day number two, he was like on fire, like, this is amazing, let's change people's lives. Like, let's go out right now and help people. And they're like, you can't, you're not certified yet.

He's like, but I have a thing to change people's lives. Like, but you're not certified yet. He's like, so he got annoyed, so he like left the events that are watched across, I think it was like an IHOP or a holiday or something. And he started grabbing people and he was like, let me do my NLP on you, and he's like, fix it.

And like, changed people's lives legitimately. He went back, he's like, hey guys, last time I went to IHOP, and I changed all people's lives. They're like, you're not certified yet. They're like, but I have a skill set to change people's lives. And then they kicked him out of the program, which is crazy.

Now, if you read almost any NLP book to this day, they're like, in the introduction of the book, they're like, there's this guy named Tony Robbins who made NLP famous. Tony never got his certification, by the way. But he's one who now they all reference, oh, this guy named Tony Robbins, he uses NLP. It's like, he got kicked out of the program

because you guys wouldn't let him actually use it. But he's now the guy who like made it famous in the world right and so yeah just go do it. It works too. It works on Jack Black shall I have the permission. I have the permission from Russell Branson. And one other thing too I joke about this chicken the egg thing do you think that you're more likely to get a TED talk right now or once you have some case studies and like some results? Oh, I'm absolutely, I already submitted for the TEDx talk. So if I'm not getting in January, then I'm starting off. Yeah.

There you go. Well, don't wait till January either. You just start doing this. It's just going to qualify you even more. Go out to the holiday inn and change the people's lives slap some some Waffle house That's awesome Fantastic I love it. This is like day for the event. We're all it tires. It's like you're getting the truth now though Yeah, I mean you were the whole time Hopefully it's all right with you guys acoustic version. I mean you were the whole time. This is Russell on plug, so hopefully it's all right with you guys.

Acoustic version, I love it. What's up everybody, this is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor a podcast

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Clayton, who we got next? All right, we got Jonathan Mitchell up here. All right. Welcome back. Hello. Hello. Hello. My gosh, I love it. Just the golden nuggets and so much levity. Love your group there, Russell. All right. So the question I have, the follow-up questions, and by the way, the last question will be about creating movements. As I indicated, so in the new YouTube ad campaign, okay, once we optimize our current YouTube campaign, we do plan to launch a second YouTube ad campaign to offer access to our new free school community and training so as to increase our email list to first-gen families.

We'll then run webinars to enroll these members to our coaching program. So my first question is, in the new YouTube ad campaign, can you suggest how we can present our offer for a free school community and training? Yeah, super easy. So check this out. HangoutwithRussell.com. That is where we drive people for school.

That video, hangoutwithRussell.com, is also our ad. Right now it's costing us $10. Wait, is John here? I think it's $10. $5. It's costing us $5 to get somebody to register for our school. Right now it's costing us $10. Wait, is John here? I think it's $10, $5. It's costing us $5 to get someone to register for our school group right now. It's that video is the ad,

which pushes to hangoutwithruscle.com. We're averaging $5 per registrant. And then the school group, the goal of the school group is to get people to the selling online event. And so that's the funnel for us, right? Which is crazy, because right now it costs us, to get someone to register for this event right now, what was the price?

It was like one? It was over a hundred. It's under 200 but over a hundred, yeah. So for us to get a registration for the Song Align event, it costs us, again, it's like 150 or something-ish. So right now it's costing us five dollars to get someone to school group. So we're doing the math right now, we're trying to run it this next month to see.

But we'll find out. So it'll be $5 for registers. So if we get how many, what's five into 150? What's the math on that? A hundred people? It's 30. 30 people? Yeah.

Okay. So 30 people. So if we get one out of 30 people who joined the school, if they join us in selling online event, it's actually cheaper for us now than to drive ads directly to the selling online event. So obviously they're different funnels, but that's the metrics and the math right now that we're playing with this month currently. So we just started testing like a couple weeks ago

and it's like, this is crazy. It's costing us five bucks to get to school, it's gonna join us in school. So we don't know the numbers yet on how many, what percentage of the school people join us on Selling Online, but that's the metric of the funnel. So next month we'll be optimizing that really heavily. So that's what I do.

Like just copy us there. HangoutsRustler.com, make your version of it and yeah. Got it, got it. So I just reread the script that the marketing agency gave us for the video ads. I noticed that their framework contains the hook, two secrets, always the strategies and an offer. But I noticed there's no story.

So when I read it, OK, I recorded, there's no story. So when I re-record the video ads for the second campaign, should I use my origin story, even though it will increase the duration of the video ad? Yeah. So it always depends on where the ad is running. For Instagram, you're trying to do a 60 second ad, it's gonna be a faster version,

but if you're on YouTube, you can do, I mean, some of our best converting ads for this event are even like five minute video ads. It's like five minutes of me telling the story, teaching, stuff like that, so you can go longer form in ads and it still works. In fact, a lot of times nowadays, longer form video ads with more content in them are doing better for us.

So for sure you can do that. The final question, and this is the one that is the dearest to my heart. One of our mission is to counter the Supreme Court's ruling that banned the use of race in admissions. This year enrollment of minority students dropped significantly at the elite colleges. Our goal is to counter that. We know the framework colleges. I would also counter that. We know the framework of doing this for over 15 years. How would you suggest to build a movement around that?

So the political side is hard for me because I have a belief that politics and government can't do anything. So I feel like they're the worst run business in the world. So like trying to effect change there I don't think is even possible. So the question is like, how do you affect on their side? I think it's creating people, right? It's you developing people who can get in and do the things like that's what I'd be focusing on. Cause I think you could kill yourself trying to create something that's going to create a movement that'll change governments. I don't think it'll ever, I don't know.

That's not the intention at all. Okay. We we're building, we're built for over a decade young people who are gonna continue to get into like the most elite colleges. So we have the framework, the mindset training, everything, you know. I think you lean into that story. Like now you've got, like now you have a thing, right? That's like this, in the expert speakers

are called title liberty. Like here's the title of liberty. Here's the thing that you're gonna rally. It becomes a rallying call for you guys, right? It's like, I would leave my message, like, did you know that on this date, the Supreme Court did this, and this is why we should be angry, and this is why we should care,

and this is why now we gotta step up and like, you know, and like show it is decreased because of this? Like, we're not gonna let that happen. Our people are different. Like, come into our community, come into our tribe, and like, in our tribe, we've got X amount of people that are getting admitted, and that kind of this, like we're not gonna let that happen. Our people are different. They come into our community, come into our tribe, and like in our tribe, we've got X amount of people that are getting admitted and that kind of stuff. And like using this whole us versus them, like that would be the play because again, it's not gonna change there, but now you can

use that as this rallying call to get the people to come to you so then you can help them. And now you have a metric of like, hey, as a whole, it's, you know, admissions have gone down this percentage in the country, but our people have gone up. Stacey Martino does this really well in the marriage industry. If you look at the divorce rate across the country, it's this, but inside of our program, it's this. And that's the thing you're trying to show.

That's really cool, actually. I love that. I would lean into that, I would tell that story a hundred times over and get people angry and riled up and motivated to like to beat the odds. I love that you know it's like the elite colleges enrollments have dropped but in our community okay they've actually increased we've got even more kids getting okay to go to Dream College. Love that. Thank you. Very cool. Love it. Awesome thanks Jonathan. Give him a hand. Cool. Let's go with the new person.

Who we got, Taitin? All right. We have Pat Getz here. Pat, how are you? How's it going? Hey, I'm doing good, Russell. Thank you for hosting this online event, man. The knowledge and golden nuggets you guys gave through this whole event was amazing.

the knowledge and golden nuggets you guys gave through this whole event was amazing. I was not expecting as much from you guys that you guys did. So thank you very much. So I got a huge mission I'm on. I'm actually a First Nation Algonquin native that's actually becoming the youngest chief of my reservation. So I built this company, Hunting for Greatness, the Native Ways, and it's to promote, reconnect humans back to Mother Nature, promoting our heritage and culture to the world. Because I'm from Canada, and Canada, the Indigenous, is the foundation of our country like that's the original people and everything and so I've spent the last four years building my funnels building my business and everything up and I've hired like, I wish I would have found you prior to me doing all this other stuff because it's cost me a lot of money and took me a lot of time to actually find people that were good at making the funnels and stuff.

And so my stage I'm at right now is I have the funnels, but like after going through your course, I've learned so much more that needs to be implemented in with the funnels and then the one-to-many presentation. So I'm now trying to build everything up to what I've learned from your online course and with me having the funnels and the only thing I need to do right now is work on the webinar the one-to-many a presentation what would your advice be right now for me to focus on and just get get all the things together tied and get it working for it. Because I do have the base, the foundation, I'm just missing that one piece now on the webinar.

And I just want to make sure I nail this perfectly to get it out there. Cool. So that's awesome. First off, and super cool mission and everything, I love it. I would say a couple things. Number one is, it's something I build a bunch of other stuff. Don't stress about it right now. Sometimes I get people come to my world

and they're like, I've learned so much, and they're trying to fix all the past stuff right out of the gate, and then they get so overwhelmed in that, that it's just like, ugh, and then it just kind of fizzles away, right? So I would say it's like, go back and fix those things later.

Like focus right now on like the new thing that's gonna be the driver that's gonna fit, then learn it in a way where you can like perfect it, right? So, and again, the process I would follow if I were using the same process to take everybody through the Prime Member Foundation program. Like step number one is like, okay, what's the offer that we need to create

that's gonna be the one to many offer that's gonna crush, right? It's module number one. It's like figuring that out and getting the offer. It's like, okay, this is the offer, it's gonna be this price point, it's gonna fit, this is the new opportunity we're introducing to people, this is gonna be the first thing, right?

So, Russell, I do have already my offer and that with it. So I'm like, I'm on that like next stage prior to the offer. So I already have my offer. I already have like what I'm like, my mission is all about in that. Now it's to perfect your webinar, like your one too many presentation. Cause like this was the first time I've actually

even heard about this process, right? Very cool. Well, and then step two in the module two then is like going through and like creating the thing, right? So it's like, for me, and we talked about this during the training, like module number one, the whole thing is we're just creating the offer stack slide. Like that's the end deliverable from the entire first event.

Second event is all about figuring out the head, like the hook for the presentation and the three secrets, right? So it's great. So by the time first two modules are done, excuse me, you only have four slides, five slides done. Yeah. It's basically five slides. Those five slides drive the entire rest of the thing, right? So that it's like, it's like you're building a house. It's the

foundation. It's the things like that. Now we have that. And then after that, every module after that, it's like, okay, origin story, building the origin story, building out slides. Okay. Now it's secret number one, building it out, building out slides. So it's like taking and like filling in the details. And then my time is done. You've got the presentation that's creating the funnel, launch presentation, and then it's off to the races. And then by the time it's done, you've got the presentation. Then it's creating the funnel, the launch presentation, and then it's off to the races. And so that's kind of the steps in the process.

But that's the structure, you know what I mean? So we've got the offer now. It's just going through and building the presentation around it, and then rolling it out and launching it, man. All right. Thanks, Russell. Greatly appreciated, man.

Thanks, Pat. Let's give him a round of applause. Very cool. All right, Clayton. Greatly appreciated. No worries. Thanks, man. Let's give him a round of applause. Yeah, very cool. All right, Clayton, here we go. So cool. Next up we have Whitney Prude. Whitney, welcome back.

Thank you. Am I unmuted? Yeah, you got you. All right, okay. So my next question is just follow up to what I was asking previously. So when you said in terms of my weight loss offer, instead of rolling someone into a coaching program

to have like, you know, $200 offer, $150 offer, like what do those offers look like in like companies that you've seen that have been successful to break even on the front end before they're, you know, enrolling people into their higher ticket like coaching offers? Yeah so Kaylin's so what Kaylin's was and again top my head I don't remember specifically it was basically so she had that she had the

app it was like it was an app that they created through I think GoodBerry was the company and basically in the app it gave them like recipes workout plans something like that right and so the app was $27 a month if you signed up for a trial it was a free trial for seven days and $27 a month so when the when they got to the webinar afterwards it's like hey you get lifetime access to the app so that was the big thing a lifetime access to the app and then they were just figuring out everything else was digital things was like I can't remember but there's like ten different bonuses. One

was an ebook, one was a recipe book, one was a workout plan. There are all the different things that someone would want in the weight loss market, like all the deliverables of something like that. Another good one, if you look at Fit to Fat to Fit, Drew Manning is fittofattofit.com. I think he's the guy who like gained a bunch of weight then lost it, then gained it. But his same thing. His old offer was a ketogenic offer. So it was like, here's the ketogenic weight loss plan. Then there's the ketogenic recipes and there's a ketogenic. So there's all the things you would need to be able to like get that first result. But it's like, we're handing it to you and then you kind of do it on your own, right? Because look at like the progression of offers,

like look at my world, like the first offer I sell to someone typically is a book, which is like, here's a book, go read it, you're on your own, right? And then it's like, okay, the next level, like moving up a value ladder, the second level is like, cool, if you want more help,

then we've got the home study course, which is like now it's like there's videos and interaction, more case studies and taking the next level, right? Next level then is like group coaching and then one-on-one coaching, then masterminds, we're taking them up a thing like that. So typically that offer is like,

here's a bunch of cool things, but you're on your own, good luck, hopefully you can go and execute on it. And then what most people do is they get it, they go through part of it, and then they're like, I need accountability, I need coaching, I need, so it gives them the information they need,

but then the next thing you're selling is typically accountability, it's coaching, it's the next level of it, right? Okay, so like with mine, when I bring them into my coaching program, we'll customize like a nutrition plan for them. So we don't wanna do that in the front end offer. The front end is just like, hey, here you jump in,

like you can track in the app, here's some workouts, here's like a meal plan, some recipes, like go figure it out. Yep, front end's more generic, here's all the stuff you need, good luck. Back ends are more customization, accountability, coaching, stuff like that. Okay, and so then I have one other question for you.

So I mentioned that I had published a book, and you have like this book funnel where you do like, book for free but you pay shipping, whatever. Like what are the logistics of that? Like how do you even, if you have to like pay for the book itself but then shipping, you know, like how does this even work that you even break even? Yeah, good question.

So the logistics is like, everyone always asks me, what's the print-on-demand book producer you use? There's no good print-on-demand book publishing. Print-on-demand, they charge you 30 bucks a book to print-on-demand, right? So what happens is you end up going, you buy a thousand copies or 500 copies or something, right? So you print a bunch of them,

and there's a lot of sites you can do it at. Amazon.createspace, there's 48hrbooks.com, you can do it. There's a company that you hire and they print a thousand or 500 or a hundred of them and you ship them like, well you ship them yourself and you can ship them out to the shipping warehouses, you can ship them to who will ship them, right? So there's the book cost. But again, the book funnel, you don't, like the book you lose money on. So if you look at any of our book funnels, it's like when someone registers, they buy the book for 7.95 shipping handling, but it costs me that much just to print the book,

right? And ship it, right? So you lose money to tradition. And then there's an order form bump usually for like an audio book or a course about the book or something. There's no upsell usually for 97 to $197 where there's something else, right? So there's different offers that try to get you to break even. One thing that we're shifting all of our book funnels to right now, we've had some guys in our inner circle that are crushing with this, but like,

this challenge right now, this challenge is gonna become the upsell for most of my book funnels. So I'm gonna buy the.com secrets book, and then the first upsell will be like, hey, how'd you like VIP access to the Selling a Line challenge, right? And they sell that as the thing, if they say no, hey, how's like VIP access to the selling online challenge? Right, and they sell that as the thing that they say no, that'll downgrade just general mission tickets,

and that'll be the offers inside of our funnel, because they buy the book, now they're gonna come to an event where we can make the next offer. So it's always looking like, how do you create a funnel in a way where it monetizes itself, but it sets them up for whatever the next thing is

you're gonna try to sell them as well. You know what I mean? Yeah, so a book is basically just a flashy object to get people in and you're making all of your money on the one time offers. 100%, yeah. There's not money in books, but there is like, you get customers, right?

People raise their hand, they come in, especially people who read books. People who read books are the best buyers because they've spent so much time with you, right? Like we talked about earlier, like someone watches eight hours of your videos, they're more likely to buy. If they spend three days reading your book,

they're more likely to buy. So it is good in that, in like turning somebody into a customer, but there's not money in the front end at all, yeah. The money comes in the next thing you sell them. Sure, okay. Thank you. Yep.

Thanks, Winnie. All right, Clayton, let's keep it going, brother. All right. Next up, we have Clive back. Clive. Thank you for the follow-up. My question is, when I want to win a 2-comma-club award, like you talked about the guys, the financial guys that won the 2-comma-club award, but in order to win that award, people have to

pay me money through the funnel, but I just offer a free consultation because we get the money from the insurance. And when I do this webinar, do I have to scale it in that way so I can feed my employees because I have 50 employees in my company? So those are the two questions because I cannot win because I just want to. Yes, this is the first question. I'm sorry. I can take this.

You know how it works. Yeah. So I think it's sometimes hard. The funnel is the top of funnel, right? And sometimes in that funnel funnel it comes down to a book of call or a one-to-one conversation so the way we usually handle like the two comic club award is if somebody think of like you're in front of a jury or something can you explain how this customer came through that funnel excuse me so if it does go book to call you can just show hey

here's the registrations for the webinar we booked to call. We'll usually just ask for some of those, but it does have to go through a ClickFunnels page. So it's pretty easy to do. We have a whole application that that's not unique, but it does have to come through the front. And the other thing you think about like with Brad and Ryan and those guys, like they sell

a course on the front end because it's not just I'm selling financial services. Like I'm teaching you guys how to rise up and live free. That's their mission, that's their thing. So it's more than just financial service. That is one component of what they're selling. So people are buying in, they're buying into this movement, this product, this course, and inside the course, they do teach financial services,

and they sell insurance and other things like that, right? Like I know Gary Gunderson, he's like, he's got a coaching program. I paid him $25,000, $25,000, you get access to him and his team and then you get with the team, the team's like, cool, you gotta buy financial services here and you get, you set up your e-stop through here, you set up your, and they just connect you

to all different pieces, but you're paying them for access to all the other financial services they have. And so there's other ways like that where you monetize it upfront and then you, the backend become all the other financial services they have. And so there's other ways like that where you monetize it upfront and then the backend become all the financial services too. Okay, so I understand it right that they sell a coaching and maybe they can use also these clients also for the consultation

because that would answer my follow-up question. I could reduce my ad costs because I can sell them also some valuable knowledge with the teaching product, with the information product. Is that right? And the second question is you talked about copy the webinar. For example, if I have 50 employees and I have also some manager and stuff, how can I feed them? Should I copy my webinar or should everything go through my webinar, which I have to do it actively to feed my employees because my goal is also

to feed my employees because I'm not alone. Yeah, I wouldn't teach, I mean, to teach all your employees how to do their own webinars would be a nightmare. I say you do the webinar and you're pushing people to the next step and then that's where I'm assuming they come in and they're coaching or helping or doing fulfillment, right? Okay. Yeah, perhaps they can be the ones that are taking the phone call. When somebody books

a call, are they all going directly to you? The idea is I create leads so my coworkers can call them and do the consultation. Another thing you do is simply a round robin, right? If you do book to call, then it goes and you have a list of people who want to book a call, then they can call them back or whatever and just round robin it. Yeah. Put them on a calendar and it's like, yeah, all the calendars together. Yeah.

And just feed them evenly. But if somebody calls them better, you figure that part out. That's pretty easy with a book to call. Yes. And the frequency is like, depending on how much clients I get in one webinar. For example, I live in Switzerland. And maybe for somebody in that niche, it's possible, I don't know, to create 2,000 people

for a webinar. But I think somewhere is the gap. And I have to figure out where is the gap and from then on I should figure out what is the frequency because of my input because of, you know what I mean? Yeah, I think volume to your webinar though, like if you can't feed that webinar obviously you do it less frequent, you know what I mean, but there's also power in just doing it over and over and over, so that's kind of another chicken and the egg thing. Yeah.

And what kind of funnel would you recommend me for that? Webinar funnel. Webinar funnel. Yeah. Okay. Thank you very much. It was helpful. Awesome.

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Yes, let's do that. So next up we have Jason. Jason, what's up? Hey. What's your question? Am I on mute? I am not on mute. Look at that.

Hey guys. First of all, I just want to say thank you. I'm a little bit newer to this community. I've been following your Russell for probably four or five years and I've always wanted to get into this, but I was really into my other business. I had an Amazon agency that I did for 12 years and I just sold that a couple of years ago and I'm finally done with them and retired for six months or so and I was going crazy.

I got all these ideas and I got three new businesses that I'm planning and anyway, I need some direction, man. That's like, I'm obviously a little bit new to this. I'm also in Utah. I actually went to high school with Ben Care. So that was super cool to see. Yeah. Viewmont High, right?

Yeah. Viewmont High, dude. Class of 2000. Anyway, so I have basically three businesses. I have this nature's approach business that's like, it's hot and cold rice packs. Kind of generic. One of my clients gave it to me. But I'm not super into that, but it's a good business.

It sells well on Amazon. And I'm trying to figure out how to sell it off of Amazon. And I'm trying to figure out how do I use what you're teaching to do that, to do that off of Amazon. And I'm just confused about that. It's not really my passion, but it sells well. I've tried some different things off of Amazon and everything's failed. My website sucks, all that.

So I don't know what to do there. My second business, I'll just tell you these real quick. My second business I'm just about to launch is called Little Links. It's a little youth golf club. It's an oversized, like massive golf club and we are producing our first 4,000 units, and I'll have them in the next couple of months.

The idea was, it's for ages two to six, and the idea was to mainly sell it on Amazon. This has opened up my mind to a new possibility of teaching parents, because I always have parents like, how did you get your boys into golf? We're a big golfing family. I have five kids, three boys that are competitive golfers. And so I feel like maybe that's a way. I don't know if there's a big market for that. That's one of my questions.

How do I find if that's a really good market? I want to teach little kids through videos, just the basics, the fundamentals. I have a six-year-old that is legit prodigy. He's so good. He wins all these tournaments. So I'm thinking about getting him on there and teaching the kids, the parents, how to get their kids into golf. It's just different.

So I'm really passionate about that one. I love that. I'm excited to do that. I love golf. Do you have a specific question around that one, Jason? What? Do you have a specific question around the golf one? Maybe you can focus on that one real quick. Well, one of them is like, I know a lot of this

is around training. And I have a product. And I know I've seen, you know, you can, maybe this is like super basic, but everything I've heard so far is about like training people and coaching people and like how to do that and not just like a physical product. I'm planning on designing a lot of products for kids

and you know, getting them out there. But I assume there's funnels for that. Yeah them out there. I assume there's funnels for that? Yeah, for sure. I'll jump in. I got two ideas for you. So number one, especially on the rice pack business, any time you're trying to migrate from Amazon to a funnel,

the person who's the best in the world in our community to that is Trey Llewellyn. And inside your ClickFunnels account, there's two one-funnel-way challenges. One's for e-comm and one's for experts. I teach the expert one. Trey teaches e-comm. It's a 10-day challenge that's just like you log in and just watch 10 days worth of videos. And he does Q&A calls every Tuesday. And he's the best in world e-comm. So I would like have you or some of your team plug into that and just go watch Trey's 10 videos plug in. But he's the best on the planet e-comm funnels. It's like rice pack, all kinds of stuff. He'll show you how to

blow those up. Really big. So that'd be like for those kind of businesses, for the kids, sports, like that kind of thing, a hundred percent. Like I think there's an e-comm version where you could just sell the thing. But I do think that there's a bigger business where again, especially if you're going to be developing other products for that market and for those things, like a hundred percent, I'd be focusing on how do we build a movement, how do we build an offer, how do we build something that's helping parents and kids or something around that? Right?

And then creating presentations where you can get people coming in on the coaching side and then inside of that world, then you have all these other offers, physical products that help facilitate that, right? So I mean, without knowing too much more, I wouldn't know exactly how it all fits together yet, but that'd be what we're trying to figure out, right?

How do we turn this into a movement around, if it's parents and kids, if it's, what's the commonality amongst the products that you wanna develop? You know, like, what's the movement we create around that? And then from there, it's like, okay, now we know that, now what's the offer that gets those people in? What's the presentation, bring them in?

And you have a really unique thing. We have the same thing when I bought Brandon and Caitlin's Lady Boss business, right? They have the info product coaching that like brings people in the world, but then the majority of money came from the supplements they were selling to these people, right? So there's like the physical products that fed into the info coaching business and like that yin yang is what gave so much profitability to that company.

And how do I, how do I figure out if there's really a big demand for that? Like getting your kid into golf, like it's been really hard for me. I've spent the last 10 years like figuring out like what to do, what not to do, but like how do I really figure out if that if there's a good market for that? A lot of it comes down to like uh you know this is like Russell Brunson 101, funnel hacking, like what are other like what's the market look like? So I know the golf market's amazing for a lot of things but I've never seen like for kids you know so I think I'd be going out there I create look in the golf market's amazing for a lot of things, but I've never seen like for kids, you know, so I think I'd be going out there, I'd create looking at the golf market, what's happening with other people doing something similar and they're not, you know,

and that's how I'd be kind of going out initially is just like testing the water. The last thing is I gotta get this out there. The third opportunity is, and I especially wanna tell you guys, cause we're both members of the church, Mormon, if you will. It's about genealogy.

I'm actually just a sales rep for this guy, but he does professional research for basically mostly for a member of the church, but really anyone that wants to do genealogy. And it's like totally new. I don't know if you've ever heard of that before, but I became a client myself about a year ago, and it's been totally amazing. I got to be able to talk to you more about this because I wrote yesterday that I will sell Russell Brunson this genealogy professional research. I thought, how do I create a funnel and a perfect webinar for that? I would love to sell that one to many,

and it's starting to come together, but it's so niche-y. Pretty much, remember the church. I just don't know, is that too niche-y? Do I just have to trial and error it? What do you think? Genealogy is not just the church thing. I guess, is there a bigger marketer? I don't know what the offer actually is. The offer is, you give them some names. Well, the offer is basically professional research. You're paying like just an hourly rate to have them clean up all your lines,

all your, they go into family search, they clean up basically up to 12 generations and then they start doing original research where they're finding new names, new ancestors and then go and they reserve them and you go do temple work and it's been totally amazing. I love it but I'm not that good at it so I I hired them to do it. And they found hundreds of names. And it's been an amazing experience. But yeah, so the offer is that bigger ticket. They just pay on a quarterly basis

however much research they want done. And then you meet with them every quarter, and you basically go over the results. That's cool. I mean, it's the same game plan, right? It's figuring out what's the offer look like, writing a webinar. It comes back to the framework Chris keeps saying, right? The Mormon LDS market is a huge market with a lot of money. So it's like, you don't have to, I mean, it's a niche, but that's what we want.

We want niches, right? So we can target the people. And I think you create a presentation that shows that like helping people understand the value in it. And then, you know, creating desire, that's the whole game, right? Creating desire, what do they need, what do they want? Um, and then reverse engineering, like what's the offer going to be? Cool. What's the, what are the false beliefs you've got to break? You know,

everything we talked about, it's just, it's just reverse engineering and plugging into that offer. So it's the same, the same process. So I would say for you, as you said you jumped into the program already, I would look at that, like picking either the kid one or that one, like pick one just to learn the whole process on. Cause if you try to do two at once,

it's gonna be like twice as complex to try to figure out. Like pick one, like it doesn't really matter. If it's the genealogy one, cool. It's like just do the process once, cause you're gonna go through the whole process once and you'll learn it and then it works, doesn't work, doesn't matter. Now you have the skillset, you can do it over and over again.

And genealogy is like very much like at least a tangible, like you know what it is. The other one seems more fuzzy still, like I don't really know how this fits in. So maybe do the genealogy one and just go through the process, go through the modules, creating everything through there and just roll out and see what happens.

And I'd be up for buying that. I wanna buy it for two reasons actually. I have all my old dead authors and buy dollar books. I want to do genealogy and all of them. So you're going to upgrade me on like a 500 pack of all my favorite, my favorite people. So mission accomplished. You sold Russell. Let's go. Yes. Perfect. We'll see you then. Thanks. All right. Should we take this one new one? Yes, let's do it. All right, so next up we have Chef Sagar. Chef, how are you?

Hey, Russell. Thank you so much for all the amazing value that you have provided. Yeah, I was a chef till 2017. And after that, I burned my bridges. I logged in with my old accounts, so I still show it as chef. Okay, so first thing I ever learned building online in something was on ClickFunnels.

So that was the first platform I ever used and stick with that since then. So just to give you a little bit of background and context, so I started my online journey with affiliate marketing and running Facebook ads. And then I saw all the gurus are making more money with teaching the programs. So I started to build my own program. Then I sold a couple of that. Then iOS 14 changes, et cetera happened. And I realized that I was not making enough money, so I stopped teaching that.

Then I looked for public speaking myself, and I did that. Then I started running public speaking courses. I have been doing them virtually, and I'm gonna do them in person from next October. No, sorry, this October. And in terms of creating online courses and selling I've been doing things on and off. I've done two over that high, not high ticket, I mean mid ticket price which is 3000 bucks.

But I realized that with ad cost and conversion I wasn't really converting a lot of people. So I wanted to be your brain here. So making courses and teaching people how to sell programs, I have two ideas and I'm in a bit of conundrum. The first one is make a low ticket offer with which I already built the funnel, et cetera. $34 product with auto bomb, one time upsell and then second OTO. And then once they've gone through the small ticket program, then, you know,

upgrade to the $10,000 program, which is high ticket, or just stick to the high ticket model, you know, do the webinar, which I found, like for me, it was turning out to be expensive. I would do everything by myself. Just have one VA to help me with this. Or could I do something like, in a school community, put my all people from public speaking leads and online course lead together, give massive value over there and then upgrade them. So or it could be like I focus only on speaking part of it and teach people how to do webinars

because I do webinars, I've been doing them for a while. Or take that side of the business, something of that sort. So how would you? What makes you the most money right now? Public speaking does. Actually doing public speaking or teaching public speaking? Teaching public speaking. Okay, how public speaking or teaching public speaking? Teaching public speaking.

Okay, how much do you charge for that? So my basic level program is a 497 US, that's the beginner level, and then 1997, which is 2004, the higher ticket one. Cool, so this is what entrepreneurs like to do. We have this thing called ADD, where we do something and it's successful and then we move to something else. And I

don't know, I do the same thing. So I understand it. So this is not a dish on all of us, but we have this problem. And what's crazy is like, if we just stop everyone's wrong, like what's working? And then we just like shift all folks back on that, it would probably work even better. Because right now we have one thing that's working and then you have like eight other ideas for things. And all of those are great. So like school groups great, this is great, like all of them great, they're all good. But we do all of them and none of them become great, they all just kind of drop, right? And so I'd be like, if something's working we're getting traction right now, it's like cool, put on blinders, shut everything

off and this is just folks on public speaking and let's see how much we can grow that. Again, back when I first launched my inner circle, everyone came in, almost every single person in the circle had eight businesses or 10 businesses or whatever. And so when I forced everyone to do the very first year, I'm like, you gotta pick one baby and kill all the rest. They're like, what, but I love all my babies. I'm like, I know, I get it, I'm the same way. I kill all the rest, focus on one baby and one baby only.

And then, so I try to get everyone to focus on creating a webinar, creating an offer, one of many presentations, and let's launch it. And so they would all do that like focus on creating a webinar, creating an offer, one of many presentation and let's launch it. And so they would all do that. We spent all the focus and everyone created an offer webinar, they launch it and they may, they come back like, I made a hundred grand on my webinar. What's next? I was like, cool.

You're not allowed to do anything else to that webinars made at least a million dollars. Like, but what if I wanted to, I'm like, stop, you have something that works. Just focus on that. Tell us made at least a million dollars. Then we'll have the conversation. And they would find me to find me, finally go back and they do that, they get a point where that, they did the webinar, got to the million bucks,

they come back, okay, made a million bucks, what's next? I'm like, now you're gonna take that webinar and get it to $10 million. They're like, but I wanted it like, I want it, I'm like, no, like, you have something that's working. If you prove to me a million dollars, I say to you, do 10 million if you just keep focusing on it. And it's like this weird thing we wanna keep,

like soon as we're like, okay, we did it, what's the next thing? It's like, just focus on the thing. So I would say, you've got something that's working. Like, until that thing makes a million dollars, don't do anything else. Just optimize tweak. Optimize tweak.

Optimize tweak. And when it makes a million dollars, then you're going to ask the same question. I'll tell you to do that till you get to 10 million. And again, I'm taking my own advice here. Like, we literally just killed like five businesses last month. I'm like, I do the same thing.

I keep bringing new businesses in. Stop, Russell. Stop. Just focus on the thing that's working. So that's what I would say for you for sure. Okay, thanks Russell. That makes my focus very clear because I had different coaches

and I've been trying to do multitasking. And I like to build it, then test it a little bit and then burn shit load of money and then try another one, and then another one. In this market, there are heaps of models. I was telling you that to you, but I was telling it to everybody else, because everyone here's got this thing.

Everyone's like, oh no, I gotta kill all my babies too. This was not just for you, this was for everybody. So everybody, that's the advice. Let's give Chef Rayan an applause.