Marketing Secrets with Russell Brunson - Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14

Episode Date: March 3, 2025

Today on The Russell Brunson Show, we’re diving deep into the master key that unlocks success in all areas of life! …Not just business, marketing, and selling. It’s the one concept that separates those who break through from those who stay stuck. If you’ve ever wondered why you keep repeating the same mistakes, struggle to take action, or feel trapped in a cycle, this episode will completely rewire the way you think about success. At the heart of all personal and business growth is one critical element: pattern interrupts. The difference between those who succeed and those who don’t isn’t intelligence, talent, or resources… It’s their ability to recognize, break, and rebuild patterns. It doesn’t matter if it’s business, marketing, relationships, sales, health, or leadership, success is about identifying the subconscious loops that keep you stuck and replacing them with patterns that drive results. Key Highlights: The hidden force controlling your actions and why most people never break free How your subconscious mind runs 27,500x faster than your conscious mind (and what that means for success) The 3-step framework for recognizing and interrupting patterns that hold you back Why most entrepreneurs struggle with execution - and how to fix it immediately How to reprogram your responses to failure, fear, and frustration so they fuel growth instead of stopping you The single biggest mistake people make when trying to change their habits Most people try to work harder when they hit a wall. The truth? Hard work without the right pattern is just reinforcing failure faster. The real key is understanding the space between stimulus and response… That tiny moment where you have the power to choose a different action and reprogram success into your subconscious. This isn’t just another mindset episode!  This is the key that unlocks everything in all aspects of your life. If you’ve ever felt stuck in your business, personal growth, or even your sales conversions, this is the episode you can’t afford to miss. https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

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Whether you're moving up in your current role or preparing for the next, expand your business acumen, sharpen leadership skills, and gain cutting-edge insights from world-class Rotman faculty. Accelerate your career with Rotman executive programs. Visit www.uoft.me slash rotman2025 to learn more. That's www.uoft.me slash rotman2025. That's www.uoft.me slash Rotman 2025. This is the Russell Brunson show. Hey, what's up everybody? This is Russell Brunson. Welcome back to the show. Excited to be hanging out with you guys today

and mostly excited because today I can talk about one of my favorite topics of all time and excited to go deep on it with you guys. Now the title I have for this presentation, for the video, for the podcast, whatever you wanna call it, is it's the master key that unlocks all success. And I've been geeking out over the last,

I mean, honestly, two decades of my life, three decades of my life, trying to figure out how to be successful in wrestling, and then in business, other things in my life, my family with my kids, all sorts of stuff. I geek out on it, I buy a lot of books, I study, I go to the obsessive-compulsive level. I think I'm at 18,000 books I I study, I go like, to the obsessive compulsive level. I think I'm at 18,000 books I bought in the last two years,

all based on success. Yeah, so I'm into it deep, and I wanna simplify so much of it for you guys, because there's a lot of stuff and you can get down the weeds and the rabbit holes, but there's some things that are really, really simple and you understand them, it literally is the key. I'm calling it the master key.

Napoleon Hill's called, he has a course called Master Keys. Charles Hannell has a course called Master Keys. Both these guys have courses from way back in the early 1900s, but this for me is like my version of that, this is the master key. That when you understand this and you plug it in and you use it, it can literally unlock all your success in any area of your life.

I don't care if you're trying to be more successful in entrepreneur, as a father, as a wife, as a spouse, as an athlete, whatever it is, this key is the key. And it's so simple and so powerful after you understand it. And so I wanna spend some time going deep into today. So if you guys are cool with that, I'm gonna jump right in. I got three core things I'm gonna talk about. Each one will go kind of deep on

because they all kind of build upon the other. So make sure you don't skip to the end or make sure you don't miss anything because first one builds on second, which builds on third, and then and then you place all three of them together, it's like, oh, that's the secret, that's the whole key. And so that's kind of the game plan that we're gonna go deep into right now.

So hopefully you guys are fun with that. Hopefully you're okay with that because it's gonna be a lot of fun for me and I just enjoy talking about this stuff. So let me know in the comments down below if you're cool with that. And if so, I'm gonna jump right in. Okay, so the first thing you gotta understand,

this is one of my favorite things to study and to learn about is understanding the difference between the conscious mind and the subconscious, okay? I talk a lot about this, if you've ever been to my Selling Online event, I go deep in this from a standpoint of like helping, like learning how to sell people stuff, right? Because I'm having a conscious conversation with somebody,

but if I want to sell them, I'm actually speaking in a way that I'm speaking directly to their subconscious mind, because that's what gets them to break their false belief patterns, gets them to move,, I'm actually speaking in a way that I'm speaking directly to their subconscious mind, because that's what gets them to break their false belief patterns, gets them to move, and you have to understand how to do that. So I have a whole event about that in context of selling, but this one I want to explain it in context for you

just understanding your life and why you do the things you do and why you sometimes don't do the things you want to do, right? And it all comes down to this conscious and subconscious and how these two minds of ours work, okay? And I'm gonna get deep into like the science behind it. I just want you guys to understand what you need to understand to be successful with it, okay?

So the first thing you understand is that, like by default when we're born as kids, like we're blank slates, right? And everything we're learning is patterns. We're learning these patterns and they get ingrained into our body, into our mind. And that's like, that's the, like really what's happening. So consciously we decided like,

hey, I want to go do this thing, you know? And like, I think one of the easy examples to think about is like, let's say when you wanted to learn a car the first time, right? You jumped behind the car and you're consciously have to be aware of all these things, right? Okay, here's the steering wheel, here's the clutch. If you're, you know, old school like me,

or like, you know, here's the things, here's the radio, here's the, and so like all these things, you're driving, you're trying to stay within the lines and you're old school like me or here's the things, here's the radio, here's the, and so all these things, you're driving, you're trying to stay within the lines, and you're consciously going back and forth, you're staying in line, you're staying in line, you go back and forth, you're trying to figure out where you're going, and you've got a map,

and you're consciously doing all this stuff. That's why the very first time that you drive somewhere, it's really hard, it's a really difficult thing, right? But then what happens is we do it once, we do it a second time, a third time, and a fourth time. We keep consciously doing it, but we do it a second time, a third time, and a fourth time. We keep consciously doing it, but consciously we're doing this thing, but it builds a subconscious pattern.

And so eventually you jump in the car and you start driving and you don't even know what's happening. Your brain is constantly thinking about something else. All these things are happening and your subconscious mind is like, I know how to get into the office and boom, you show up to the office. And you get out of your car, you're like, how did I get here? I don't know how I even got here. Or sometimes you think you're going to go somewhere else, but then up to the office, right? And you get out of your car, you're like, how did I get here? I don't know how I even got here. Or sometimes you think you're gonna go somewhere else,

but then you stop paying attention, your subconscious mind will take you to where, you end up in the office, like, I was trying to go to church, like, what just happened, right? Because it's the pattern's so there. And so I always say, it's conscious, I wanna go to this place, subconscious mind takes over,

the pattern happens, and then boom, we just go, okay? And so these patterns happen over and over and over again. Like, first time we do something, it's consciously, second time it's consciously, third time, we keep doing it over and over and over again. Like first time we do something it's consciously, second time it's consciously, third time we keep doing it over and over and over again until it becomes a pattern and then becomes part of us. Okay, in sports and athletics a lot of times they call us muscle memory, right? Again, I didn't understand conscious or subconscious back then but I was competing as an athlete,

that's what they said, like you got to drill something so many times it becomes muscle memory, it's just part of you, right? And that's what they're talking about, right? When I was in wrestling practice I consciously would sit with the coach and they'd say, okay, here's how you just part of you, right? And that's what we're talking about, right? When I was in wrestling practice, I consciously would sit with the coach and they'd say, okay, here's how you do a single leg, right? And you go through here, so the arm goes, and the other arm, and we walk through all the pieces, right? And then we drill it, and we drill it, and we drill it.

And we'll drill that same move hundreds and hundreds, if not thousands of times, right? And it's like, I'm not like, it's not that hard to get the move, right? But what I'm doing is I'm taking this consciously, I'm turning it into a subconscious reaction, right? And so I know that when somebody moves this way, I'm not thinking, okay, the person stepped here,

now I'm gonna go take a shot, right? Instead, what happens is you've got so many times your subconscious mind just feels it all, so it's like there's less pressure, or something's opening here, something's moving, and you don't even know what's happening, but boom, your subconscious mind, because you've drilled it so many times,

consciously it's become subconscious, now your subconscious mind just takes it and it happens. Okay, and it's really fascinating. And the reason why it's so important, I was doing some studies and looking this up, like the speed of our conscious mind versus our subconscious mind. It's like our conscious mind can handle,

I think it's like 50 bits per second or something like that, where our subconscious is like 400 billion bits per second. It's insane. In fact, the stat I found, and there's a bunch of different stats, they all kind of conflict a little bit, but basically it was 27,500 times faster.

Like that's the speed difference, right? And so when I started wrestling again as an old man, I started going to these tournaments, it was crazy, because I get out there and start wrestling, and I would be, I'd be wrestling out there, all of a sudden I see the move, like there's the move! Like his leg's open! And I'm very conscious, right?

Because I haven't been doing it. I was conscious that I go to shoot, and I'm like slowly, right? Because I've been doing it. It's like I was conscious that I go to shoot and I'm like slowly, by the time I'm like halfway there, the guy's legs are already gone because I move so slow, right? That's what happens when we're conscious, okay? But when you get back to the spot, you're drilling, you're drilling,

it gets in your subconscious. You're not thinking, you're just out there playing, you're having fun all of a sudden, it's like boom, you just go because you felt it. Subconsciously, 27,500 times faster, right? That much faster, boom, your brain just subconscious goes. Right? That's why they always talk about, if you're in your head, you're dead because it's like as an athlete, if you're in your? That much faster, boom, your brain just, subconscious goes, right? That's why they always talk about,

if you're in your head, you're dead, because as an athlete, if you're in your head, you're consciously thinking, okay, what do I do now? What do I do now? Right, it's when you get out of conscious and into subconscious, that's when you get into flow state and you can do so much more because your subconscious is so much faster.

Because it's built patterns, and you've done those patterns so many times that just, that part of your brain takes over and it's so much faster than your conscious mind. Okay, so anytime you're doing things consciously, that's when you struggle. I see this happening when I'm speaking on stage. If I'm on stage and I'm very conscious,

like I'm like too slide driven or too much, like I get out of the rhythm and it's just hard to explain. Where like, I'll get in a spot where I'm doing something and also like, I don't know what happens. I feel like something else takes over and it's just, it's a different experience. Like I can tell the times that I'm teaching consciously versus subconsciously.

When I'm teaching subconsciously, like that's when magic happens. People are crying, like things are happening. Like, and it's hard to get to that point, but it's just tons and tons and tons of repetition that transition you from conscious to subconscious, right? And so it's the key. Now a couple of things to note,

and this is gonna set up the next part, so it's important to understand this. I had a really good coach one time, and he asked everyone, he said, we're practicing the same thing over and over and over again. He says, what do you guys know about practice? And some of my team's like, practice makes perfect. And my coach was like, well, that's not actually true.

We're like, what are you talking about? Then why are we practicing all day, right? We're trying to get perfect. And he said, perfect practice makes perfect, okay? So this is what happened. I see this actually every jump, right? I wrestled in middle school, I practice makes perfect. Okay, so this is what happened. I see this actually every jumper. I wrestled in middle school, I wrestled in high school, I wrestled in college, I wrestled like,

you know, I trained at Olympic level, never got to compete at that level, but I trained there. So like, what's interesting is that each level, what happens is you come in with your good habits and your bad habits, right? So as a kid, I'm learning a single leg. And you know, my coaches, my dad, everyone's like, just trying to get me to actually shoot.

Like just grab, like shoot and grab their legs, right? So I do it and eventually I get better. I get pretty good at it cause I've done it so many times and like I have some success, you know, I'm aggressive. So like I start winning some matches that way. And it's like, cool, I'm good on my feet, right? I'm good at shooting and taking people down. But then I get to the high school level

and also go out there and like, I didn't realize this, but I have bad habits. I'm standing too straight, my elbows are out. Like it didn't affect me at this level because because you know the kids weren't that good but the next level those kids who are better than me like they pick it apart really like you're out of position, you're out of stance, it's really easy to beat me. So like I have to go back and relearn the pattern. I have this pattern that I've been doing in middle school

right. I go to high school and the pattern doesn't work anymore right. So I have to break the pattern, I have to redo it. So I have to come back, I have to relearn how to shoot, how to keep my elbows in, how to keep my arms small, how to keep in stance, and then I shoot over it. And so all through high school for the next four years, I'm drilling, drilling, and I'm building this new muscle memory, right?

It gets better and better and better, the spot where I get to a certain level, right? For me, it was like I became a state champ, went to national, took second place in the country. I was really good, right? And then I got college scholarships. I go to college, I show up the very first. I was really good, right? And then I got a college scholarship. So I go to college, I show up the very first day, and again, I'm a state champ,

I'm second place in the country, all American, I think I'm gonna just kill everyone. I walk in this room with these college kids, and I get destroyed. And it was humbling for me, like what just happened? Like I'm really good, like how are these guys beating me so bad? And I realized just cause I had been practicing

to that level, but I was out of position in so many places I didn't know right I get the next level and just like these guys are so much better that like I can't do things sloppy my hips are out this big little little tiny little nuances they changed everything so I had to go learn how to really like rebuild these patterns in a way where I could be the guys in the next level okay and so I saw it so much in wrestling, every single area I'd go to, right? But the key was understanding first off that just by default you have these patterns, right?

From whatever level you are. Okay, now obviously I'm sure I got a handful of wrestlers listening to this, most of you guys aren't wrestlers, most of you guys are entrepreneurs who are listening, and so I wanna liken this to entrepreneurship, right? And just any area of life actually, with your family, with your kids, with anyone, right?

We have these patterns. And the patterns started when we were young, right? And just any area of life actually, with your family, with your kids, with anyone, right? We have these patterns. And the patterns started when we were young, right? And we don't remember consciously making these, but they happened, right? And so the pattern, it could be all sorts of things. Tony Robbins talks about, you know, when you're a little kid and you're trying to get attention, trying to get love and stuff, and also like,

one kid goes and he trips and makes everyone laugh. And he's like, that day a comedian was born. Cause you saw the pattern, like, oh, I tripped, they laughed, I'm gonna do that again. And so you start doing funny things and like, that's how you get love, right? And someone else like, day a comedian was born because you saw the pattern like oh, I tripped they laughed I'm gonna do that again as he started doing funny things and like that's how you get love right and someone else like They tried a bunch of things and their family was paying attention to him and they when they achieve something Right and also in like they saw they had success achieving. He's like that day an achiever was born, right? It's like if I achieve something something's gonna happen It's like we start building these patterns out just based on things that are happening

Right as we were two years old three years old five years old ten years old, right? We don't even know they're happening these patterns are based on things that are happening. As when we're two years old, three years old, five years old, ten years old, we don't even know they're happening. These patterns are happening and a lot of times these patterns will serve you in some areas of your life and they will hinder you in other areas of life. But you're showing up to your life right now with a whole bunch of patterns that have been programmed. It's me wrestling in middle school doing something that got me through life. Now I'm trying to operate at this level and my pattern is wrong. It was okay, it was good enough to let me win at that level but I'm at the next level now

and I just keep failing and failing and I don't understand why. I'm so confused, right? And so that's the first step to understand is that this is what's happening in our whole brain. There's this conscious thing we wanna do and we're building subconscious patterns, right? And subconscious patterns, if done correctly,

will lead you to the next level of success. If done incorrectly, will hold you back. And again, a lot of times it's something that served you, which is why it's so frustrating because it served me for so long, but now it's not serving me, right? And it's understanding that, it's coming back to say, okay, I'm in a pattern that's not correct, right?

My subconscious programming that got me to this level is not getting me to the next level, I gotta fix that. And this is where most people make the mistake when they want success, is they're trying to figure out, like, I gotta work harder, I gotta do more things, I gotta, it's like, no, no, usually it's not that. Usually it's literally, it's fixing this pattern that you're struggling with, okay?

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or go to the link in the podcast description. Don't leave your security to chance. Now I'm gonna move into step number two, which is kind of building upon this, right? Step number two then is understanding patterns. And man, we had Funnel Hacking Live two or three weeks ago, whenever it was, Tony Robbins came and spoke at the very end of the event.

And as Tony does, he shares a million cool things, but he shared one of my things, one of the things I've heard him talk about a lot, it's one of my favorite things, but it's understanding patterns. He's like, patterns are the key to everything in life, right? Like when you start understanding, like everything's happening as a pattern.

Somebody punches you, you instantly are going to a pattern, right? You're subconsciously moving to a pattern. You get a bad email in the morning, you instantly hit a pattern. Somebody says something to you, like someone honks at you, like a million different things, right? You're scrolling on Facebook and something happens, or Instagram or YouTube, and like these patterns are just automatically being fired off

from things that you've been doing for the last, how old you are right now? All those years, these subconscious patterns you've built to survive life have been in the program, right? And so what's happening is these patterns keep happening and then you react to them and you don't even know, right? So a trigger happens and then you react to the pattern

and you're stuck in this pattern, okay? And so what Tony talked about is three levels of this. And honestly honestly when I when I met Tony Robbins back 15 16 years ago like of all the things he did he did so many great things for me so many things that I learned and like I can go on to like all the frameworks I learned from him but really like one of the most powerful things is he helped me become aware of my patterns and when you become aware of something you can actually do something about it. Most of us most people

live their lives not even knowing that they have these patterns and they're frustrated that they're not having the success they want, the happiness they want, the health they want, the whatever, and they don't realize it's all just because of these patterns. They have their middle school wrestling patterns and they're trying to wrestle in college

and they're not having success and they're just frustrated. Like I'm working harder, but it doesn't matter. If you're out of position, right, for the analogy, if I'm out of position, those guys are gonna beat me every single time. It's not me working harder, it's me realizing that I practiced imperfectly.

And perfect practice makes perfect, not practice makes perfect, right? So I gotta come back to the drawing board, reset my patterns, and then practice perfectly to build the correct patterns, okay? All right, so here's Tony's three levels of patterns, okay? Level number one, he says you have to recognize the pattern. Okay, and this is again, one of the number one, he says you have to recognize the pattern. Okay?

And this is again, one of the greatest gifts I can give you is helping you to start recognizing patterns, okay? He said, you gotta identify patterns in your life such as history or in your own habits or things that are happening, right? So what are the patterns? So I think about this all the time, with myself specifically,

the same struggle with my wife. I'm like, okay, every time we get to this certain circumstance or situation or whatever, like things unravel, like why? And most times like, oh, we're so frustrated, versus like, okay, what's the pattern that's happening? There's this input and then I'm slipping into a pattern. What is the pattern?

Right, we figure out what that thing was. I'll share a really good example of this. So growing up in wrestling, a lot of you guys know wrestlers, we cut weight. That's what we do, especially when I was in high school, we used to cut a lot of weight. In fact, all the way until, man, my senior year in high school, there were three kids in the country

that all died from cutting weight, and so they changed the rules and stuff, which was way better for the sport. But prior to that, I would come in on a Monday morning weighing 160 pounds, and by Thursday I was weighing 130. So I'd lose 30 pounds, and then by Sunday I'd be back to 130, or sorry 160, and by next Thursday back down to one, like I was losing 30 pounds a week, week in and week out,

right, but that's just the game. And it's water weight, so don't send me your health advice, everyone always, every time I talk about weight cutting, people send me their health advice, I'm like you don't understand, you don't lose 30 pounds by eating less calories. Like you do it by squeezing the water out of your body, right, it's a different mindset.

But I did that every single week for 12 years of my life through middle school, high school, and college. Like I was coming in and losing 15, 20, 30 pounds every single week. So what happened is like I was so strict all week long, right, like I ate healthy, cut out water, all the things, I'm not gonna teach you. Maybe I'll do a training in the future on how to cut weight.

That could be a whole different video that like four of you guys would care about. But I had an old pattern. Then we'd weigh in. After weighing, you're trying to get as much nutrients to your body as possible because you're wrestling an hour later. So you get the right nutrients, light things,

get energy back up, then you go out there and wrestle. And then you're like, hey, I have a week to next weigh in. So what do you do? You eat everything. You haven't eaten in five days. So you eat so much and you drink so much and it's just like you're consuming because you're just starved, right?

And so then I blow up, gained my 60, back to 160 pounds, Monday came on, jump on scale, oh crap, 30 pounds over, and then we start the process. Eating perfectly, dieting, losing weight, all this stuff, back down. And so that was the pattern for 12 years of my life. Then I get done wrestling and I'm no longer competing. My wife and I are living our life.

We have twins. She just pregnant with twins. And it's a funny season in our life because she's now got two babies inside of her. And so she's eating for two. I just got done wrestling. And so I'm no longer working out. And my wife's eating a ton of food.

And I'm like, I'm gonna eat food too. So we both start eating and both of us gain. In the next four or five months, we both gain like 50, 60 pounds, right? And so I'm like, you know, and she's big because she's pregnant. And then the craziest thing happened. One day, December 11th, she has twin babies and loses like 50 pounds overnight. And I'm sitting here like, my weight's still here, right?

And I had that weight for the next eight years. Could not get it off. I tried everything. And when I started realizing, I started seeing to myself, is I would come in every single Monday, I eat super heavy, Monday, Tuesday, Wednesday, Thursday, Friday, I see my weight dropping, dropping, dropping, then Friday would happen, weekend starts, what I would do? I just made a weight, and I'd go in all weekend long,

boom, boom, boom, come back over the weekend, I was like, I gained a pound, right, from the weekend prior, and I'd lose weight, lose weight, lose weight, lose weight, weekend, party, you know, eat a ton of food, you know, this is Mormon partying, so this is me just eating a lot of food, going to Burger King and eating all sorts of stuff, right?

And then, so like, for eight years, I was just this cycle, it kept happening over and over and over, and it was crazy. It wasn't until my friend Carrie Woodward, she, and she had wrestling brothers and stuff, but she looked at me one day and she's like, you realize you have an eating disorder, right?

Like, what are you talking about? I don't have an eating disorder. And she's like, no, you do. She's like, no you do. She's like, look at like the pattern. You literally are in the same pattern that you were in your entire wrestling career. Like you eat healthy, you eat flawless,

like perfect execution and the weekends you gain it all back. And you do that thing and like you're in the exact same cycle the last eight years you've been doing for the 12 years prior. And I was like, oh my gosh. And suddenly I was aware of the pattern, which is phase number one, right? Recognizing the pattern, I recognize the pattern.

This is why I can't lose any weight. There's this pattern that was built subconsciously, right? And it's there, and I didn't even know it was there. So if I don't know it's there, it controls me forever. Unless I'm aware of it, I can't fix it. So number one, step number one, phase number one, write this down, tattoo it to your hand, recognize the pattern.

What is the pattern you're rolling into, okay? Again, health, fitness, business, whatever it is your hand. Recognize the pattern. What is the pattern you're rolling into? Again, health, fitness, business, whatever it is. What is the pattern that is negatively holding you back? You have to recognize it. That's step number one. Phase number two now in Tony's process is then you have to learn how to use the patterns. So after you see the patterns,

it's like, okay, now I know this is my pattern. How do I use that pattern for my good? So for me, with the eating thing, it was like, okay, now I know this. So pattern, how do I use that pattern for my good, right? So for me with the eating thing, it was like, okay, now I know this. So I'm like, if I can just survive Saturday and Sunday, and Friday night, Saturday and Sunday, I'm gonna be okay, right? The pattern is the weekends I'm gonna party

because I feel like I made weight so I can eat whatever I want, right? And so for me it was like, okay, now I know the pattern, I'm aware of it, I recognize it, and I can use that pattern, right? So I figured out how to use that pattern. How do I use that in a way that's gonna be beneficial? So for me, it was like, okay, now I know

this is my weak spot, so I gotta fortify myself. How do I make sure Friday, Saturday, and Sundays I'm good? And then when I do that, then Monday starts, and now I'm starting back off again, right? And so I started tweaking things around, and so, and I wanted to go deep into all the things I was doing, but as soon as I was able to recognize the pattern

and figure out how to use the pattern, right, how to manipulate it, then I started having more and more success, right. My weight started coming down, things got better, and like, so much of that came from like, understanding the pattern, okay. So phase number two is like using the pattern. But there's the better, there's the next phase

which is even better, and I'll get to that here in a second, but that's, for a lot of you, it's the next phase, right. So it's like, I keep trying to launch my funnel, but I'm not having success, well why not? And I probably asked a couple questions, you're like, well, I'm on my 30th try, or you're like, I don't have an offer yet, and I'm like, how long have you been listening to me?

I'm listening for three years, written every book, I'm like, you don't have an offer yet? That's step number one, you gotta create an offer, right? Or it's like, you get in this learning cycle, right? Because it feels good to learn. I see this all the time, people are like, the pattern they have is like, I love learning. I go to seminars, events, listen to podcasts, read the book,

and they get this learning pattern, because they love it, it feels good. But they're not in a pattern to be successful, right? So it's like, oh my gosh, I'm in a learning pattern. When I was in college, I was in high school, I used to love to learn, I felt smarter. I felt like significance, the fact that I was smarter than other people,

so I loved learning, so I went to school, went to, you know, and for some of you guys, especially you guys who are like, you've got your masters and your doctorate, and I loved learning, so I went to school, went to, you know, and for some of you guys, especially you guys who are like, you've got your masters and your doctorate, and you're like, you're just this pattern of like, I love to learn, I'm gonna acquire all this knowledge, but you're not in a pattern of executing,

getting things done, right? So you realize like, the reason I'm not successful, I've been stuck in this pattern, and I'm in this pattern because it gives me significance and happiness and all these things from back when I was in high school and then middle school and college, right? And so like, I'm in the same thing now, where I'm just learning and I'm learning, I'm stuck in this pattern school and then middle school and college, right? It's like, I'm in the same thing now

where I'm just learning and I'm learning and I'm stuck in this pattern, right? Maybe it's not you, maybe it's like, you got the thing out, but now you got the fun alive and you did all the pieces that you created at all, but you're not getting traffic. And it's like, why am I getting traffic? It's like, well, what's your pattern?

Okay, there's a pattern that's holding you back from doing it, right? What's the subconscious pattern? Like, well, every day I wake up and then I come and I, and what are you doing? I don't know, I'm gonna ask these questions and figure out what the pattern is after you're wherever. It's like hey, well the pattern to get people

to come to your funnel is this, right? There's two ways, either free or paid. If you're doing free traffic, it's like you need to create a new pattern. Oh sorry, I'm showing you guys what phase three is, but it's like I gotta create a new pattern that is gonna give me the outcome, right? So what's the pattern, okay?

It's me and my wrestling coach saying, Russell, you're losing because your elbows are out. Okay, what's the new pattern? Coming back, elbows in, now I'm gonna drill and drill and drill a thousand saying, Russell, you're losing because your elbows are out. What's the new pattern? Coming back, elbows in. Now I'm gonna drill and drill and drill a thousand times, 2,000, 5,000 times this way until it becomes subconsciously inside of there and then now instinctively when it hits,

the pattern is the correct pattern I go to. So I kind of skipped ahead, but phase number three for Tony is then creating a new pattern. So phase one, recognizing pattern. Phase two, learning how to use those patterns to be more successful. But step number three, phase number three is way better,

which is now creating a new pattern, okay? You have this old pattern, it's been great, okay? But now you gotta create a new pattern. So what's the new pattern that we're consciously creating? Not the one that was given to us because our dad said something, or our family member, or someone at school made fun of us, or whatever the thing is, right?

It's like, what's the pattern I want to create? I consciously create this thing, okay? And this is where, you know, morning routines people talk about are habits, like how do we make something habitual, habitual habits are things that you just do over and over and over again until it becomes a pattern, right? And so the beginning though, you don't, like,

you have these pre-built patterns that are either helping you or holding you back, right? When I get to the third phase and you create new patterns, like, it's coming back and saying, okay, I'm gonna create a pattern, but I'm doing it consciously, right? And so if new patterns, like it's coming back and say, okay, I'm gonna create a pattern, but I'm doing it consciously, right? And so if very first constantly it's gonna be slower, I gotta do the thing, I gotta practice,

I gotta practice again, I gotta practice again, I gotta practice again, I'm drilling the move, I'm drilling the move, right? I'm driving to the office, I'm driving the auto, eventually it becomes the pattern, okay? And you gotta drill that thing like repetition over and over, like repetition is such a big part, like you do the repetition

until it becomes a new ingrained pattern. Okay, patterns are kind of like ruts in a field. Like think about a tractor, right? A tractor's out there in the field, it's doing the tractoring thing, it's going through all the field, right? And let's say the field's wet a little bit, right? So it goes through and it starts digging these like,

these ruts into the mud, into the dirt, right? And then the mud hardens and stuff, and now these huge divots, these huge ruts, right? And if I'm driving a tractor, I could drive to the rivets, I could jump out of it, and they'll snap into those ruts, right? And it'll just fall, it'll fall a pattern, right? That's what's happening in our brain.

We've done things so many times, those are these ruts. So for us, it's like, hey, if I'm gonna be successful, like I can understand, okay, here's the ruts, here's what's happening, I'm aware of it now, I'm seeing it, but if I wanna really be successful, I gotta create the new ruts, right? The new pattern. So I gotta stop the tractor, get some boards,

drive it out of these ruts, and say, okay, now what's the ruts I need it to be in to be successful? And then you start building it, cultivating it, drilling it over and over and over until it becomes a new pattern, okay? And so that's the key there on step number two, right? Is the pattern.

So again, Tony's three phases, phase numbers, recognizing patterns, phase number two is using the patterns, and then the best phase is moving into creating your own patterns, right? They're gonna get Tony's three phases, phase numbers, recognizing patterns, the phase number two is using the patterns, and then the best phase is moving into creating your own patterns, right? They're gonna get you the new moves, get you the success, okay? All right, so before I move on to step number three,

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Go to linkedin.com slash clicks to claim your credit. That's LinkedIn.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. What's up everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool

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you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Okay, so with that said, the third piece, and this is the key, this is the master key,

okay? I told you guys that this episode is a master key, and this is what the master key is. When you understand this, this is the part that is the key. And I found this randomly. You guys know Viktor Frankl. I wrote Man's Search for Happiness, like one of the best books of all time. But there's a quote, and I can't remember if it came from that book or another book. I bought everything he's ever written because he's amazing.

But there's this quote, and this is the thing that unlocked everything for me, okay? You think about patterns, right? There's usually something that happens. There's like, there's the stimulus and there's the response, right? And so someone hits us. We get the email, we see the thing on swipe.

Someone shoots it on our legs. Someone, like, fill in like whatever that version is for you. Okay, you get depressed, you get anxiety, you get fear, you get whatever. There's some stimulus and then there's the response. And that's what happens. And so this response typically by default is going to be the pattern you've done the most. Stimulus happens, boom, you instantly hit into, or your stimulus hits, you instantly into your subconscious pattern. And so this quote,

like it gave me so much freedom when I understood, like again, this is the master key. So this is what he said, you guys ready for this? This is the writer downer, I'll read it twice because it's so important. Now Victor Frankley said, "'Between the stimulus and the response, "'there's a space, and in that space lies our freedom "'and power to choose our responses.

"'In our responses lies our growth and our freedom.'" Did you guys catch that? Between the stimulus and the response, okay? So the thing happens, the trigger happens, your subconscious response, you said between the stimulus and the response, there's a space, okay? It's a gap, it's a little tiny space,

and it's not long, it's very, very short, right? There's this gap, there's a space. It says in that space lies our freedom and our power to choose our response, to choose the pattern we want, okay? That's the problem most people have, they don't choose the pattern. Stimulus hits, response, boom,

and subconscious pattern, and it's gonna either serve them or it's gonna destroy them. And it happens every single day, a hundred times every single day or more, right? Okay, in that space lies our freedom and power to choose our responses. In our response lies our growth and our freedom, okay? That's the key, that's the master keys. Understanding that we have a choice. We

need to become aware of our patterns because there's gonna be a stimulus and there's gonna be response. Okay? And by default you are running off of response. You know, again, wrestling. It's me. It's my middle school thing that I drill. Right? I'm at a college level trying to compete and all of a sudden the stimulus hits and my response is a middle school wrestling response. right, the guy takes me down easily. I'm like, man, I gotta work harder. No, no, no, you gotta work harder. You have to fix the response.

Okay, the pattern's incorrect. Okay, perfect practice makes perfect. Not just practice makes perfect, right? So right now you have been living your entire life at this point, practicing imperfectly. Like, the subconscious responses have been happening because of just life happening. You were not aware of it right? Now you're aware of it right? Phase

number one from Tony, become aware of the pattern right? Now the stimulus hits, I'm aware oh my gosh my pattern is always to do this okay? My pattern is when Friday happens I'm gonna go eat as much as possible because I feel like I just earned like free food because I've been cutting weight all week even though I'm not cutting weight anymore right? Stimulus response, stimulus, I become aware of the pattern. Stimulus hits, I become aware of the pattern, and now there's this space. And the space happens, and it's very short, okay?

Where I can go and I can figure out what is the pattern I want to move to, okay? And then we start doing that, right? We build a new pattern, we create a new pattern, we go there over and over again until it becomes the correct response, okay? But until it does, and it's gonna take a while, right? You have to realize that there is a space

between the stimulus response. Somebody says something to you. Instead of responding, you stop. You're like, okay, the pattern I normally go to is anger. The pattern I normally go to is fear. The pattern I normally go to is tears or whatever, right? No, no, what's the pattern I need to go to that's gonna give me the, what's the new ruts I got to create? What's that look like? Okay

here's the new ones I gotta create the new pattern okay? And that's how you start growing in life you guys. You gotta start having more success. That is the master key. It's starting to come back and looking at this whole thing. Stimulus response. Okay here's the stimulus what's the pattern that I'm responding to. And so think about any area of your life you're happy with. It could be your finances, it could be your family, could be your could be your finances, it could be your family, it could be your spouse, your kids, it could be your coworker, it could be whatever, right? When you start becoming hyper aware

of the stimulus that are happening, right? What is the stimulus? And when the stimulus happens, what's your response, okay? I watch this all the time with coaching clients. I have a chance, I don't do a lot of it, but I have my inner circle, I do one-on-one coaching with them. It's always interesting, because I'll ask them a ton of it, but I have my inner circle, I do one-on-one coaching with them, and it's always interesting because I'll ask them a ton of questions.

People are like, you just sit there for like, there's this thing called Deck and Day, I give people 15 minutes, and I'll spend 10 minutes just asking them questions. And they're like, why do you keep, I just want you to solve my problem. And I'm like, and I just keep asking questions, they're like, so interesting.

And then I ask questions for like 10 minutes or so, and all I'm really doing is trying to understand their stimulus response. Like, what's the pattern that they're in and I ask the question, ask the questions eventually I'm like okay this is the pattern you're in and because they paid for me to coach them I'll tell them like this is the pattern you have like you got like here's the tweak this is how you change the pattern right right now every time you say this you default it you see it's not in their face like to talk about their business and they'll sigh and

they'll get sad and they're like, look around, like I can see you, like you're not gonna have success in this business, I can see that, right? I see the response is happening, like the pattern's happening, it's showing up on your face and I can see it by asking a couple of questions.

And sometimes they're excited about the business, but then you ask them about their team or you ask them about traffic or about whatever the thing is, right? And you see the, they see the response, the physiological shift in their countenance happens because of that. And I can the response, the physiological shift in their countenance happens because of that. And I can stop and be like, okay, you were so happy

telling me about your vision, and the second I asked you about your team, everything dropped. I was like, I saw the pattern. We gotta fix that pattern. If you hate your employees, you gotta go, there's the pattern. So you gotta learn how to love them, or you gotta get new employees,

or whatever that thing might be. Or sometimes I see people who they have this response where it's like they want to grow a business but they have pain associated with it, right? I have a friend who, man, this is probably 20 years ago. He had way too much success too fast and it destroyed him, his life, his marriage, got into drugs, alcohol, like lost everything.

And it's fascinating now, he's come on the other side of that, and I watch him as he starts new eras of his life, he starts having some success, and every time he gets this little glimpse of success, he just self implodes, and he doesn't understand why. I keep trying to tell him, I'm like, could you liken success to ultimate failure? So even though you consciously want success,

your body's like, last time I had success, this is what happened to me, right? And so it's built patterns to make sure that you never happen, that ever happens to you again. So because of that, he can never have success. I'm like, you gotta become hyper aware of that pattern, right, and then you gotta go create new patterns. Because until you do, you will never,

like your subconscious is moving so fast, right? 20, when I say 27,000 times faster than your conscious mind. As soon as you're thinking about it, sorry, not happening, like you can feel it, you can see it. People can see it externally on you, right? When you think about it, when you start going towards it. And so it's just such a key to start understanding those things.

And so think about any area of your life you're not happy, and think about this, excuse me, think about the stimulus that's happening think about the stimulus that's happening and then the pattern that's automatically responding, okay? And you have to come back and say, look, for me to be more successful, it's not for me to work harder or work longer hours or do anything, it's me fixing the stimulus,

the response to my stimulus, fixing the pattern, rebuilding the pattern a new way, right? Me coming from middle school to wrestling in college, like I could put in 20 hours a day and I'm not gonna get any better because my elbows are always out because that's the pattern I drilled my entire middle school right? I have to stop that I have to change the pattern, get in the right stance and then drill that as many times as possible till that becomes the pattern the ruts get deeper deeper and deeper right? It moves from being conscious to subconscious now I'm

out there wrestling I don't know what's happening I shake hands everything disappears and I'm wrestling and all of a sudden it's like I feel like I don't even know subconsciously 27,000 times faster subconscious my brain's like feels he moved that means his legs open boom right and like that fast in position shot elbow correct like boom and like it happens right but that's the way the game is played and it's not just athletics it's in businesses and game is played. And it's not just in athletics, it's in business, it's in entrepreneurship, it's in relationships, it's everywhere. And so that is the key, that's the thing you guys have to learn and understand and master.

Okay, really quickly before we move on, do you guys have a funnel but it's not converting? If so, the problem 99% of the time is your funnel is good, but you suck at selling. If you wanna learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by clicking on the link in the description

or going to sellingonline.com slash podcast right now. Okay, so to wrap everything up, if you want to change your life, the master key, okay, is again, number one, you have to start becoming really, really good at recognizing the patterns, right? What's the pattern, okay? Number two is realizing that between the pattern, or between the stimulus and the response,

the trigger and the pattern, there's space. And in that space you have the opportunity to stop and to choose the pattern you want, right? It's the pattern interrupt. You gotta interrupt the pattern, there's some space, and then from there you're rebuilding with a new pattern. And you gotta drill that new pattern until it becomes second nature,

until it becomes the default, until it becomes the response. And when you do that, then when life comes at you, business, personality, whatever, like you've created the correct pattern that's gonna take you to the result you want. And that's literally the key. It's so fascinating, because for years of my life,

I've tried so much to outwork it, outdo things. And there's a lot that goes to hard work, right? And hard work is good at helping you build the habits and the things I ask. I'm not against hard work. In fact, I love hard work probably more than most people. But what's crazy is like, instead of like trying to push a car up a hill

where someone inside's got the foot on the brake, if I can stop, like take the foot off the brake and like fix things, you know, change the pattern, then it becomes really simple and really easy. And so yeah, that's what I wanted to share with you today. I hope it was helpful for you. It's fun for me to talk about this kind of stuff because most of the time I'm talking about business

and it's like the reality is like the squeeze page doesn't think it's holding you back. It's your ability or your willingness to follow, like to get out of the pattern that's holding you back and get the right pattern. Like that's really like the bulk of what I do with people where I have a chance to work one-on-one with them. It's less about the tactics

because the tactics of business is actually pretty easy. The hardest thing is like recognizing and rebuilding your patterns. They'll allow you to actually execute the game plan. Because game plan is simple. I read about it in all my books. You've got any of them. You've got dot com secrets, expert secrets.

You have all the books. You've got the plans. It's just your response when the thing hits you. Okay? What does Mike Tyson say? Everybody's got a plan until you hit in the face. Right? You have a plan consciously and you hit in the face

and your subconscious takes over. And depending on how you've trained that, depending on the patterns that you have consciously built to correctly respond to the punch in the face is how the success looks on the other side of it. So that's the hope that helps. Thank you guys so much for listening to the show. I appreciate you all.

Thank you for allowing me to serve you guys. I love it. I love you. I cannot wait to see how you change the world. Thanks so much and we'll talk to you guys all soon. Bye.