Marketing Secrets with Russell Brunson - Personality Tests For Entrepreneurs

Episode Date: March 23, 2022

How To Use Personality Profiles To Hire Rockstars And Build Teams Inside Of Your Company! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, good morning, everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I'm going to share with you something that I'm really excited about and something that's not completely finished yet. This is a project we've been working on for probably a year or two now. We just had a couple of hiccups come up along the way. But it's a company I'm creating and launching called Understand.me. And it's all about understanding yourself better, understanding your teammates better, understanding your employees, understanding your coaching clients, understanding everybody better, right? It all has to do with personality profiling and a bunch of other stuff. And so

without spoiling the surprise of what's going to be happening in the company, we did last year do a summit where we interviewed a whole bunch of experts on different personality profiles and different tests, like the Enneagram and Five Love Langu languages and DISC and Myers-Briggs and a whole bunch of other ones. And after we did the entire summit, Mandy and Mike, who were the hosts of the summit, who are some of my close friends, awesome people, they asked if I would be on the summit as well. But more specifically, instead of me showing here's how one test works, it was more like explain how you're using testing in your life, in your business to hire people, build teams, all that kind of stuff. And so this interview is really fun because it goes into different tests, different things. And I think,

I think you guys are gonna really enjoy it. If you've been, if you've done personality profiling in the past, you're probably like me and you love them and you're obsessed with them. And so this will just give you more fuel for the fire. And if you've never done it before, I'm hoping this will spark something and get you excited because there are so many cool things you can learn and you can do when you understand these tools. And so with that said, we're in Cupid theme song. When we come back, you have a chance to hear Mike and Mandy interviewing me about how we use personality tests to hire people and build our teams and do a bunch of other cool stuff. So with that said, thanks, you guys. And I hope you enjoy this episode. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture

capital for spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question. And this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Hi everyone, Mike and Mandy here. We're so excited to be interviewing Russell Brunson. This is a big deal.

This is a special interview. So we're going to be interviewing Russell on his vision for Understand.me. We wouldn't be here, the summit wouldn't exist without this man. So this is a special interview. And for those of you who don't know Russell, he's got an amazing background. So I'm going to share with you a little bit about this man. He first started his online company while he was wrestling in college. Within a year of graduation, he had sold over a million dollars of his own product and services from his basement. I mean, that's what we did when we were in college, right? Same thing. Same story. You know, we could all relate. Over the past 19 years, this is a big deal. This makes me excited. This New York Times bestselling author, New York Times.

Like if you guys know, like that is not easy to accomplish. He has built over a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnel. So if you heard that term sales funnels, it's because of this man right here. And he co-founded the software company called Click Funnels, which has helped over a hundred thousand entrepreneurs to quickly get their message out to the marketing place. And on a personal note, Mike and I feel so fortunate to know you. And we know we've known Russell for over 10 years. And I would like to say what's even more impressive than all of these amazing accomplishments is this man has such a good heart

and he really cares about people. And so that's why we said yes, when he invited us to be a part of this. And so we're super excited to have you here. Thank you for making the time to share with everyone about what you've learned with assessments and what inspired you to create Understand.me. No worries. I'm excited to be here and excited to talk about this. The first time I actually publicly talked about this kind of stuff at all. So I'm excited, too. It'll be so fun.

Yes. So you're really the visionary behind Understand.me and just the idea, the concept of combining all the assessments into one. How did you come up with that and what inspired you to do that? Yeah. So the real story, actually, the first person that ever introduced me to any kind of assessment was Mandy. She was like, hey, something's wrong with you. You should take this test. I did not say that. And so she got me to this test initially and it was really cool. I took it, sent Mandy the results and then came back and started telling me about myself. And I was like, oh, weird.

And it helped me to understand myself. And a lot of things where I thought potentially were things that I was dumb or I was slow or didn't make sense or something, it made me not feel dumb. I was like, oh, this is what I am, this is what I'm not. And it made me feel more comfortable with who I was. Initially, it was just me. And then we had Mandy come and start helping people in our company. And they started taking it. And all of a sudden, I started understanding

my relationships with other people better. And it was like, that became the next fascinating thing. And then a little while later is when James P. Frill was like, you need to take 16 personalities, my rubrics test. And I was like, I already got a disc, I'm good. He's like, no, take this one too. So I took that one.

It opened me up to this whole new world of like all these things, introverts, extroverts, you know, people, open loops, closed loops and thinkers, feelers, all these things I didn't know about. And then I was like, this is really cool. Like what else is there? And then I found out about love languages and Enneagram and all these ones. I started taking them and it was fun because I learned something different about myself

and each one. But I would meet people and be like, okay, I feel like, what are you? And like, but then there's so many things I never really knew. And I'd like try to, I had a lot of friends. I'm like, okay, you? But then there's so many things I never really knew. And I had a lot of friends. I'm like, OK, take these three tests real quick. And they take them. And I was like, OK, now I understand how to interact with you or things like that. I remember one day, not too long ago, I was thinking, wouldn't it be cool if there was a place you could go and take all the tests and then be given a page where it's just like, you know.

And this is kind of the long-term future of the company. You guys will see there'll be pages you can create. It's like, Russell Brunson, I understand that me. And it will show me and all my profiles. In a glimpse, I can see what I am or what you are or other people are. And I think for me, it's just been such a useful tool to help me understand how to interact with people. So it's such a good tool for myself to understand myself, my kids, other things. And so that's kind of why we decided to put this together.

And since you're the person who taught me about it initially, obviously brought you in and love having Mike as well. Well, we are honored and we love it because we are assessment geeks as well. And it has helped our lives so much. And so we thank you for having this vision. If you don't mind sharing with everyone, and this is a little bit more personal as far as like, what was your disc results and what, what either surprised you or, you know, you found really helpful, like, Oh, no wonder I struggle with people who are maybe even different or no wonder I'm that way. Like, what did you learn

about yourself when you took the desk? Yeah. So many cool things. One of them was, um, I'm so, uh, for those who want to know, I am a high D high I high S no C at all. And I, it's funny. My mom used to tell me as a kid, like you are the dirtiest kid I've ever seen in my life. You can never clean up your room. And I was like, I just, I don't even see it. I don't even notice it. Right. And in school I can never get through school and all the papers and the homework I couldn't do. And like, I always thought I was dumb growing up. And even in business, like I was really bad at organizing things and like, ah, like it was always frustrating me. And I think finding out that I was low C and organizing things and like, like it was always frustrating me.

And I think finding out that I was low C and like, that's okay. And we'll talk about this later. Like since then I found like if I surround myself, people that are high Cs, like, like I can work with them and it works really well. But like that was something where like when I took that off me, like you're not dumb. You're just, that's not, you're not going to be someone who's going to be super organized. So quit trying to like become the best organizers in the world. Cause you're not like, it's just not going to make sense to you.

Yeah. That was a big thing. Also for me, I have a high D and a high S, which, like, they counteract each other. Yes. And we were talking about this before we started recording. I have tons of internal turmoil about this. I'm like the D who wants to, like, drive, get things done. And then I'm the S who's super faithful and nice and want to hurt anyone's feelings.

And so I have this weird thing where, like, in business situations or things where I'm like, I want to yell at somebody but I can't because I'm too nice and it's just like frustrating. I have this internal turmoil but at least I understand it now and I'm like, okay, in this situation, I need to, I got to be a driver or in this situation, I need to have more empathy or whatever and I can kind of start switching now

that I'm aware of as opposed to just sitting here tied up in a knot like just like, I don't know what to do, you know? And so those are some of the things that kind of help. Also, on the values, what I thought was super powerful for me, one of the most, the biggest ahas for me was, um, my biggest value is, um, is the economics, which you told me it meant ROI. Like I'm going to have a return on investment. And I realized that in myself, like the things that I've succeeded with

in life are things that I can see the ROI. Like when I was a wrestler, I lifted weights, I ran, I did all these things. I could see the ROI. If I can't see the ROI, it was really hard. And so as I've wanted to do new things in my life where I knew there was something I wanted to do, but it's hard to see the ROI. Like for example, I wanted in my religion, I want to read more scriptures, but it's hard. Every morning you wake up and you read, you're like, I don't see a tangible ROI every single day. It was hard. And so for me, I was like, I need to figure out a way to tie it, an ROI to this so that it'll make me want to keep doing it. So I was like, okay, well, if I launch a podcast on what I'm learning, then I have to, I'm going to learn it. I'm going to record a podcast, which goes to somewhere.

I'll see people listening to it. And then now there's an ROI. And also now it's like, oh, now there's a reason for me to do this because I got to publish an episode that's going to help people. And like it switched in my head. Now I can start pursuing that thing. And so I try to trick myself now, like what's the ROI and making sure there's tangible ROIs on things to motivate myself to do things I'm not typically motivated by. So that's kind of a couple of cool things I learned from my disk.

Oh, I love how you implemented it. That's such a great example of how you've implemented it personally. Can you talk about, I know that before Understand.me, you used disk primarily for a while. And could you talk about applying disk in your company, ClickFunnels, and what's been the biggest benefit there? Yeah, what's actually interesting is most of our hires nowadays

happen from personality profiling. This is because of Mandy, because I almost made a really bad mistake. So I was looking for a new position, and it was somebody, it was in a position that's like the yin-yang in me, right? Somebody who can just be super organized,

things like that. So I sent out a bunch of applications applications we got hundreds of people applying going through it all i thank my top 10 i'm like oh these are the people and i had people submit video applications so i saw them pitching me on why they'd be the best person for this role and um and i was so excited i broke down like my top 10 i was like i can't figure out these people all seem so amazing so i was like let me send it to mandy and like um and tell you know give me your feedback and first he says like we'll get their disc profiles. We got disc profiles.

Send it to Mandy. She looked at all of them. She's like, oh, you're going to hate all these people. I'm like, what do you mean? I hung out. I talked to them. They're all like, I will hang out with these guys every single day. It's going to be so much fun.

She's like, that's the problem. You're going to hire someone just like you. You're not looking for someone like you. You're looking for somebody to compliment you, like the opposite. You need someone who's high S, high C, because that's someone who's going to be faithful. They're going to be super organized. And they're going to they're gonna take the mess you create and actually organize it and i was like oh and i look back through all the people and none of them like all of them are high d high i so like i love them because they're like me and they had great you know selling you know and that's why i liked him and i was like dang it so

i went back to all our applications and um we had everyone go back retake the the disc and said okay just send me the applications of people that are high s high c and we got them all back and we looked at it and based on not them pitching me on why their best position but based on the on the personality profile we found a couple candidates and from there we hired someone and that person has been now with me three or four years uh probably one of my favorite people we've ever hired ever and it came off of me hiring the person who had the right personality match not not the person who sold me the best, right? And that was a big aha. So now it's been interesting as we look for new positions.

The question is not like, what's the resume look like, whatever. It's like, what's the personality that fits the job description we're looking for? We have people who will take the personality profile, send it to us. And if they match that, then we go back and send us a resume and then we'll talk to them. But we make sure that we save ourselves so much time and effort and energy finding someone who's most likely to be successful in the role that we're looking for them to be in anyway. See, it makes such a big difference. And what I love about working with you is you're so coachable. You were like, I know I bursted your bubble. And you're like, I'm so excited. You're like, oh. But something that

I admire what you've done with ClickFunnels is you being a low C. And what I've noticed coaching so many high Ds, business owners, they tend to do what you wanted to do, which is they hire a lot of people who are like them. And then that inevitably creates a chaotic environment because, like you said, it's messy, right? You don't have that high C. But you didn't have that high c but you didn't do that like when we did the disc training and we broke down like your executive team and you know melanie your right arm todd co-founder of click funnels high c like and most of your executive team has that c how has disc helped you with working with people who are different than you and like you knowing like because you're such a low c and then you got these high high Cs. What's that experience been like?

And what advice would you give other, let's say, low Cs who are watching this working with other high Cs? Yeah, it's interesting. I had someone, a mentor named Alex Mendoza, way when I first got started, almost 15 years ago. And when I was getting started, I was just running a million miles a minute, trying all these things. And I had a moment with him and he told me something that stuck with me. He said, there's two types of people in this world there's people who are starters and people who are finishers he says you have to figure out which one you are and surround yourself with the other people and i didn't know how that synced to disc or anything at the time i just i just understood that and so i usually get starting chaos and starting stuff and then i would be like you're juggling these balls i'm like ah and i was just like and i see

my like my first early companies would all explode because it was me juggling all these things I couldn't handle. And boom, it just explode. Right. And, uh, when he told me that I was like, okay, I got to find finishers. And I didn't know what that meant, but I just knew it was people who, who weren't exactly like me, right. People who could like, when the chaos happens, they can take it and then like calm it down and like put it in, put it in an order where it's like there and now it's good. And so, um, I remember, um, about the time I was starting my speaking career, I had a couple of people that I brought on who, um, again, they were who I thought were gonna be finishers. And I would come, I'd cut on stage speaking and I'd be speaking about something. I'd sell something. I promised things. And he'd be in the back of the

room, just taking notes on everything Russell promised to make sure that we could deliver on it. Cause I'm just saying stuff. I don't remember. And then we get done. He's like, okay, I'm going to go do all this stuff now to get all this stuff put together than what you just promised people. And so that was kind of the first, the first practical application when I started't remember. And then we get done. He's like, okay, I'm going to go do all this stuff now to get all this stuff put together and what you just promised people. And so that was kind of the first practical application when I started seeing it. And so like, yeah, like you said, kind of intuitively, I started hiring a lot of people like that, not knowing anything about personality profiles. But when the very first time you did the training with our team, you had everybody take it. It was so fascinating to see that for the most part, you know, where I was high D high, high D, high S almost everyone I had were high S's and C's around me. People who are super

faithful, super organized. And they were my finishers, right? I'm a good starter. And I needed a lot of finishers to help finish the things. And it's funny cause I was just consulting a company recently. Um, who again, a whole bunch of high D high guys who were like aggressive, making much money, how much stuff. And on the outside, you're just like, these guys are so successful. And then like, when you get into the private room with them and they're just like, our lives are a mess. Like, I have no idea what I'm going to do. And, uh, and I asked them the same question. I'm like, have you taken discs? Like, yeah. And like, what are you? And they're like, Oh, we're the drivers. And they, they're all, do you have any SCs around you?

They're like, no, I'm like, I'm like, this is like the root of all your problems right now is you're creating chaos. There's nobody to finish it. Like you're not finishers you need finishers or else this thing you may make a bunch of money for a little while but it never it's not going to last long term and uh and so it's been interesting watching people then come back and same thing now that i okay i need finishers i need sscs i need these people and try to find them and we've all seen the other side of people come to our world and they're they want to be entrepreneurial and they're coming in and they're just like lazily just doodling around and their Google sheets are all organized and their stuff's all perfect, but they can't make any money.

We have a friend who's a naturopath who's sending a great guy, very organized, but his business isn't growing because there's not a D in there who's just going to go and take this thing over. And a lot of times I've come to people like that and say, look, you need to find a high D, high I who wants to go sell and do things. Like Todd Dickerson who built ClickFunnels, smartest human I've ever met in my life. If it was just him, click phones would, would he be coding on it and be getting better and better and better, but no note about it. He had me as the high D high. I was coming out here yelling about it, screaming, freaking out, excited. And then he's the S and C like creating the things

that we're doing. And without like one without the other never would have worked. And he had to have that both, both things. So things understanding that and being okay with like, okay, it's not me going to be an all-stars. Like how do I build my Avenger team of people, the people I need around me to support me so I can actually do the thing we need to do. I love that. I love how you broke down like the benefits and how you've used it in building such a successful company like ClickFunnels. is something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found?

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Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do.

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it's going to make sure that you are, with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you,

it'll change the working dynamics amongst everybody and help your company to grow. So what do you see as far as the future of understand.me? These are incredible examples of how you've used assessments in business and then people that you've mentored have used assessments in their business. What about just life in general and how do you see people using understand.me to see all of their profiles in one place? How could they use that in different aspects of their life? Yeah. I was joking with some of my friends.

I was like, can you imagine if you were, you know, and I've been married now for 18 years, so I don't know how it all works. But, you know, you're on the app, swipe left, I swipe left, or whatever. Or you ask them on a date, like, before I had a time, be like, hey, can you fill this thing out and let me know about you ahead of time. They give you the profile and you're like, our love languages don't match. They're like, you could know, like you'd save yourself so much time and energy if you could see those things. Same thing with a job interview, if you're like hiring people. So my goal is to, with Understand.me is to give it so that

if I'm hiring someone, the first step is like, Hey, before I look at any resumes, go fill out a profile and send us your link. We can look at it in a brief thing. Like, look, you don't fit for this, but we are looking for someone in this role, which you, you fit, you'd fit really well here. Things like that. Or if I'm dating somebody, like, let me go look at it in a brief thing like look you don't fit for this but we are looking for someone in this role which you you fit you fit really well here things like that or if i'm dating somebody like let me go look at your profile like oh there's a good shot we're going to be a good match or it's like ah i've hated i've dated high d's in the past and didn't work out like i don't want to you know whatever that thing might be um i just think it's going to help you know first off again the first goal is help you understand yourself and second off is just all of our

interactions and it could be you know times to work together relationships like so many different things i think it's just going to be a tool that's going to help um just help people connect and understand each other better right now especially the time of the world we live in right now there's so much misunderstanding everyone is angry and fighting and there's there's this thing i think that um my personal belief i think the most every not everybody but most everybody does things out of good intentions and but they but they just have, they're just viewing the world through completely different lenses. And I think that we always think, no, how do you not see this? Like, this is the world. It's like, yeah, but, but that's the world you see because of these, because these personality profiles, if you look at it from different lenses, like the world is

completely different. And so it gives you more empathy for other people and more understanding, just understanding like, Hey, they have good intentions. They're trying their best. I look at things differently and maybe, maybe I'm wrong. maybe they're right, maybe vice versa, but it gives you more ability to work well with people. And hopefully this will be a tool that helps bridge those gaps and makes it so that people can work better, have better relationships and be happier. Well, we know that it's helped us in our friendship. And it's what's interesting is interviewing all these experts. I've known this man for 25 years. I thought I knew everything about him, but like diving deeper into some of these assessments, I'm like,

oh, that's what you do. That drives me nuts. Or like me too. Like, you're like, oh, no wonder you do. It's it's like any, I find that anytime I judge it's because I don't understand. And like, that is what, you know, the awareness of the assessments, you know, do if, if you don't understand. And that is what, you know, the awareness of the assessments, you know, do. If you don't mind sharing with everyone, because, you know, you mentioned Todd and he's so different than you, but you guys have been like, you know, he's like your, you know, your partner in click funnels. And it's like a marriage, you know, a professional marriage. You guys have worked so closely together, late nights, early mornings, and you're so different. How has like understanding how he's different, how has that helped you maybe resolve conflict or be able to, to get through some hard times? Because I find in coaching people,

people tend to like people who are like them, right? And we're comfortable with people who are like us, but you have like gone down this road with Todd, who's very different than you. What advice would you give people who are partnering or working with people who are so different than them? Yeah, one thing is understanding that each of the different things is like its own unique superpower, which is cool. And Todd and I's discs are very different.

But if you look at our 16 personalities, they're very similar actually. The only difference is that I'm a feeler and he's a thinker. And at first we had some clash, you know, like, no, this is how I feel. It's like, no, this is what I think. At first it was, we clashed on that. But then over, over time we got such a deep respect for both of each other that I was like, man, if Todd's thinking something, he, he's, he's really smart. So I trust his thinking. And he's also meant to be like, Hey, Russell's feeling this. I trust his intuition. And so a lot of times when we have arguments,

not even arguments, when we have a thing coming up, I'll send him a message. I use Voxer, so I'll Vox him. I'm like, hey, Todd, so this is what I'm feeling and I'll explain what I'm feeling.

I said, I want to know what you're thinking. He'll look back, this is what I'm thinking and he'll tell me what he's thinking and then we look at that lens like, hey, this is what I'm feeling so he's thinking.

Do they sync? Are they opposite? And we can kind of go back to that. And what's nice is that after he tells me what he thinks, I have a feeling based on that again so it's like based on his his new the new data that he's brought to the world i would have never seen anyway like my feelings will shift sometimes like oh my gosh like you're actually right i miss this or vice versa where he'll come in and like tell me this i'm like yeah but i feel this and he's like ah i don't see it

but like man i trust your intuition if you feel like that's the right thing then let's let's try it and so it's been really cool because it's like it checks and balances between us. Because I think if every decision I had, like I felt this thing I went for every single time, we probably would have like misfired. In fact, I think some of the misfires we had were definitely because I felt something that I would end up being wrong on, right? But it's just nice. It's nice checks and balances. It's been super helpful.

So I think it's understanding that if you have a partner and just like understanding that my superpower is feeling. Yours is thinking. Let's don't like use these as like two battling things against each other. Let's respect each other and like use it as like, hey, this is what I'm feeling. This is what you're thinking. You know, things like that. The other one that's been interesting to me, this one's not so much with me and Todd, but just me in meetings. I struggled with.

I can't remember what it is inside of 16 personalities, but it's talking about like someone who opens loops or someone who closes loops. Oh, so you're the P like you. Yeah, the P. And it's the J. So the P. Melanie and I, we like to close. Yeah, so there's two kinds of people here.

So loop openers like me, like I have to open loops and like visualize and talk about the future, all these things like this. It's like, ah. And what's crazy is when you're in a meeting with like 50 people to work for you and you're talking these things and they're all loop closers they're like okay how am i gonna how am i freaking out how many clothes that and then they come out and that means dude and they're freaking about every single thing you said like and you're just like stop i got it like this is not closed yet this is open and like i cannot tell you it gives us anxiety like this is years of people hating me and i hating people

because just like i don't want to hating people. Cause it's just like, I don't want to share my ideas because you're just like, God just ran in my parade and all these things. And then, and they're freaking out. Like, don't tell me your ideas. Like we're trying to close these other loops you open in. Like, and as soon as I, we took 16 personalities and I learned that as a tool, it's like, there's loop open loop closers. It's like, Oh my gosh. Like I'm driving people crazy. Like me opening loop is not me asking the closed loop. It's me brainstorming and visualizing and dreaming, right? And so I had to, like we have meetings like that. Okay, guys, I'm going to open a loop real quick.

Your job is not to close it. It's just to sit here in the space and let me open it. And they're like, oh, okay. So they're like putting the notepad and paper down. Like, so we're not doing anything. Like, no, like nothing is allowed to be done right now. I'm opening a loop and we're just going to go with it. So they sit down, we open it.

And it's just like, I talk forever. And you see Mike itching, like they want to like, at the end of it, I'm like, they'll ask me a question, like, I'm not ready to close the loop yet. And they're like, okay. I'm like, I'll tell you I'm ready to close the loop. And then they have this permission to like not stress out. I'm like, okay. And then they come to me a day later, two days later, like, hey, are we ready to close this loop yet? I'm like, no, not yet. Okay. Can Mike, can we close this loop yet? I'm like, yeah, I'm ready to close it. I've thought through it in my head enough, and I realize what's going to happen. I'll close the loop, then they close it and then they're fine.

But it's given us this like this tool that we can use when we're doing meetings and communicating where I'm not driving them crazy. They're not driving me crazy. And it's been, it's been such a powerful thing. Like it gives these little tiny things that you start understanding, like my superpowers, visualizing and daydreaming and all these kinds of things, but it's like kryptonite for them and vice versa. But if you use both tools together, man, it's so powerful. Cause as soon as I'm ready to close the loop, I got a whole bunch of people like, okay, let's close these loops. And they're running and they're putting things together and organizing and all this stuff's happening. Um, that wouldn't happen otherwise because I would just daydream forever. So it's kind of interesting. That's a great tip

right there. You train your team like to understand loops. Like you, you don't have to necessarily, cause I think sometimes, especially people who are watching this you know can get overwhelmed with like learning all these assessments but what i love that you did is like you didn't give like an assessment presentation to your team you just talked to them about how yeah the one thing like i open loops i know you close loops and it's like you train them on that so now they understand you so they're not going to hate you because they understand you and then they're going to understand themselves. So like, okay, now I know why I'm itching to do it. That's, that's so great. You know, one of the things I found to be so invaluable in these assessments

in coaching is helping people understand what they need to recharge. Because, you know, we're not, we're not taught and we're so different. And it's like, what you need to recharge can be very different than what I need to recharge. And I find that sometimes there's guilt and shame tied to that, right? Because it's like, oh, I wish I was like this person and we compare ourselves. And in coaching, I do my best to influence high Ds in this very busy culture. And like, you're super busy, New York Times bestseller, like multimillion dollar company. You, you know,

have so much going on in your plate that you're a very high D. Can you share how making time to do physical vigorous activity, like what that's done for you and like the benefits of you learning, like what we've gone over and what you need to recharge so that you can be able to get all of this done? Yeah. It's interesting too, because I've, I'm now seeing one of my sons, he's 10 years old and he is a very introverted and he has friends come over because he's super cool kid. Everyone loves him. So everyone's come play with Aiden and they're coming over to play with him. And like, I see his friends leave and he's just like, dad, tomorrow, can you tell all my friends I can't play? I'm like, why? He's like, I just need to just, I just want a day to myself. I just need be and so like i see with him which i never noticed myself because i same way like

i always feel guilty of like why am i not normal like everyone wants to go do things and all this kind of stuff and it was really it was really hard for me uh especially you know as a marketer i'm going to these networking events and stuff there was networking and talking and i'm just like not feeling comfortable and like and then i'm just like oh i want to die like this is like why am i like subjecting myself to this you know and understanding for me as an introvert like and people don't believe me like you're not introverted because you're on stage talking or whatever but it's like it's not that's not introvert extrovert means right it's it's like how you recharge and so for me it was like understanding like okay I need to go do this

thing I'm gonna go down and network with people but I'm gonna leave early like I'm not going all night long and partying and playing like at 10 o'clock or 11 whatever I'm going back to the room and I'm just gonna go watch tv like I need to just watch tv or I'm gonna hit leave early. I'm not going all night long and partying and playing at 10 o'clock or 11, whatever. I'm going back to the room, and I'm just going to go watch TV. I need to just watch TV, or I'm going to hit the weight room in the morning, so I just need to get the nervous thing out of me so I can be present again the next day. Otherwise, I don't know if you're the same way, but if I don't do that the next morning,

I sit in bed, and I'm just like, I don't want to leave. It's still in there so much that you can't go back out and do the things you need to do. Right. Um, and I have noticed that at events before I'm sitting in a hotel and I'm like, I just can't leave. Like I'm not, I don't have the energy to go out or somebody's leaving at the office. I'm like, I can't go into a group of people. Cause like I haven't recharged yet. So if I'm not careful about that and making sure that either in the morning or night or somewhere I'm recharging, it's hard to come back sometimes to war and get in the midst of all the people and do what you need to do. So I think being aware of that, of what it is.

But on the other side, we've got other partners who are very extroverted, who, you know, like they go network and then they go out singing karaoke till four in the morning. And then they're like taking everyone back in their coffee place or whatever. And then like they don't sleep at all night. And it's just like, yeah, if I fall asleep, I'm not going to be recharged. I don't understand that, but that's their path. And it's just like understanding that and respecting each other and, and, uh, doing the things you need for yourself. You know, what I love about these assessments and about understand.me is just that you become more conscious and aware of, of what you need,

right. Or what other people need. And I love those stories about you talking with your business partners or, um, other people in your life and just literally saying like, okay, this is my, you know, I'm opening a loop or, or like, like we do it to each other now. Like, okay, this is my type seven Enneagram coming out. Or like, you know, Mandy will say, I need to bring up my type eight and be more of a challenger. Like, it's just interesting. Like life really changes, right? When you become more conscious and aware. And that's why I'm so excited about understand.me. Can you talk a little bit about your vision of how you see this really changing people's lives by becoming more aware and conscious of these things?

Yeah, I think it's true in all parts of our life. I think about like, I think about, you know, as a kid, I was an athlete. So I could eat whatever I want, because I'm working out a million times a day, and it was fine. And then I got done. And really quick after I stopped wrestling, I was an athlete, so I could eat whatever I wanted because I'm working out a million times a day, and it was fine. And then I got done, and really quick after I stopped wrestling, I ended my career. I gained a ton of weight. And I was like, what's wrong? Like, I'm doing what I was doing before, but now I'm like, you know, I gained like 50 or 60 pounds in a very short period of time. And I was just like, it doesn't make sense.

And it took me years to become aware of what I was actually doing, realizing, like, oh, my gosh, you're eating 6,000 calories a day. Like, I didn't know that. But before, I was burning 6,000 calories a day, so it's fine. But when I stopped and I was like, you become aware of it. When you can wear of it, then you can change and you can tweak things. So many times in all of our lives, we're never aware of stuff, right? We're just, we plug in, we're doing the thing, we're doing the thing. And like, sometimes good things happen, sometimes bad things happen, but we're not ever aware of it. Sometimes relationships work, sometimes they don't. Sometimes we're happy, sometimes we're sad and we don't know why. And I think the more awareness that we we have the more we can affect

things right when i understood weight and eating and calories all these things i was like oh well that's why i'm not that's why i feel this way that's why i'm gaining weight and i shift some things i was aware of it and it's really easy to drop the weight again like oh that was easy you know like i'm not getting along with my spouse or my business partner my person it's like oh why is this not working and then you figure out how like, you become aware of it and you make the shifts and the changes and all of a sudden it's like, oh, this is actually really easy to do. It's just becoming aware of it. I think most people, unfortunately, live their lives without any awareness of most things.

They're just drifting and wandering and kind of out there. So I think if this project and what we're doing can bring people more awareness, it's going to make people happier. It's going to make them feel more confident, more secure, like more happy with themselves, more okay with themselves. And then, you know, make the relationship so much better at the same time. So that's my big vision for, I think it's going to make everybody just, I don't know, understand, like that's, that's the goal. Understand yourself and understand other people. Well, I think it's really going to change things because it's a place for not only for you to understand yourself, but to share it with the

whole world. Like that's the big difference. You know, these tools have been around for a while, but there's been no place where you can store it. Like all those things to become aware of and conscious of for yourself and others to store it and then share it with others and interact. I think it's going to change people's interactions and daily lives and the way they do things. So thank you so much for coming up with this idea. And it'd be the thing. Someone walks up to you like, wait, before you, before you introduce yourself, like what's your understand on me profile? Like, oh, cool. Yeah. We can be friends. I know. I'm like, am I going to turn into one of those people where I'm like, yeah, so I'm going out to dinner with who? Okay. Can they take this first? Because this is just going

to cut so much time. And then I can decide if I want to go to dinner or not. No, just kidding. But really, it's like I find that we learn this from another friend of ours, that the more you know about someone, the more you tend to love them. And I find that, like, what's happening right now in the world today is we don't know about each other. And like you said, we don't understand the way that they're looking at the world. One of the things I really admired about one of your superpowers, I don't think a lot of people know about unless they're really involved with the ClickFunnels community, is you're an incredible mentor for other entrepreneurs. And you have an incredible ability to see why they're stuck

and to be able to help them, you know, grow their business. And that's why when they find out about you and they find out about the superpower, everyone wants like, Russell, help me, show me how to help, you know, grow my business. Why am I stuck? What am I doing? How do you see assessment specifically with helping entrepreneurs and business owners? Oh yeah. I wish I would have known these things years ago. And you know, like right now, you know, you helped coach the inner circle for years, which was, you know, half the time they're coming in for marketing help and they spend more of the time like, oh, again, if I, you know, moving forward, I would make sure every entrepreneur I worked with had a chance to go through this. We could see their stuff ahead of time as well as their teams because then you can see really quickly, like, oh, there's the gap in your team. The reason why is you have no driver.

The reason why you're stuck at this level. Or you've got a whole bunch of drivers. The reason why you're stuck is because your fulfillment is horrible because everyone's falling off the back, you know. But it would be really easy. I mean, just like nowadays we hire based on personality. We don't hire based on a resume. You can do the same thing. I think if you can look at team dynamics and you look at somebody's, uh, like their team and look in their, their profiles, you can see really quickly like where the gaps are. Like, you know, look at that. It'd be fun

to do that as an experiment. I just look at the teams, um, the team dynamics with just the things and then come back and be like, my guess is you were probably struggling here, here, here. Am I right? How did you know? It's like, because you're you are probably struggling here, here, here. Am I right? Yeah. How did you know? It's like because you're missing. Yeah. It's like the Avengers. Like if they didn't have Hulk, they would have lost because Hulk's going to do this piece of the puzzle, right? And like Hulk's out.

Like they're going to struggle. Or Iron Man. And it's just like if you can't build the Avengers team if you're missing one of the superheroes. And so this will help you see, identify where the things are so you can fit the gaps. But it would be a really interesting thing to do. I think a lot of times we found that out intuitively when we were coaching and walking through the process. And it took a while to get there

where we could get there really quickly and just be like, oh, there's your team. Yeah, that's why you're struggling. I love how you bring everything back to the Avengers team. You have a remarkable ability to do that. I love it. It's important, yeah.

Perfect. Well, thank you so much for doing this interview, for coming up with the idea we still look forward to using it in our lives and helping other people use it in their lives and their businesses and i think it's gonna really be a game changer so thank you so much yeah no words hope everybody loves this stuff um you know i know it's helped me and you guys so much in your life hopefully it helps everybody else as well to help understand themselves and people that they love perfect does thank you Thank you so much.

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