Marketing Secrets with Russell Brunson - Private Interview With Tony Robbins (Listen In!!!)

Episode Date: July 27, 2022

I'm working on my new book, and had some questions for Tony Robbins... check it out as he answers LIVE!!! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing TakeTheChallenge.com Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell. Welcome back to the Marketing Secrets Podcast. As I told you in the last episode, Tony and Dean are either about to start or in the middle of their next big product launch. As I was going through and preparing for launch, I found so many cool things I want to share with you guys that I probably shared with you guys a year ago. But it's been a year and it's just kind of a fun refresher. A year ago actually, before the launch, I interviewed Tony and it was kind of me being sneaky. Because as kind of me, you know, being sneaky because as you guys know, I'm working on my first personal development book and I was like, I got some questions for Tony. He's launching a product. So I'm like, Hey Tony,

can I interview you for my podcast and ask you some questions and we'll promote your course. And so I got this time with Tony, which was insane. Uh, and it was a really fun interview. Um, you won't be able to see the visually, maybe you'll see on the podcast cover, but Tony was his house. I was in my office. We had him blown up on the big screen as I was interviewing him. And it was just awesome. So I'm going to let you guys listen in on this interview with me. And Tony will give you some ideas from things I'm trying to learn from him and be able to put inside my book, which I think you're really going to enjoy.

Such a fun experience. I'm looking at B-roll right now on the page and watching this crazy interview with Tony. It was insane. So I hope you guys enjoy this one. Again, if you're listening to this, we're probably in the middle of their big product launch. And we put together an amazing bonus offer that will be live here when their offer goes live. If you want to see what that is, all you got to do is go to TakeTheChallenge.com. TakeTheChallenge.com is where you'll see my bonus If you do decide to sign up for Tony and Dean's offer,

which they like cut the price in half this year, which is crazy. They added more stuff and cut the price in half. So it's, it's an amazing offer. You should, you'd be insane not to get it. How about that?

So anyway, I hope you guys enjoyed this interview with me and Tony Robbins. Thanks so much. And I'll see you guys on the next episode. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world

and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. What's up, everybody? This is Russell Brunson. I'm here today with the one and only Tony Robbins, and we're going to be talking about a whole bunch of really cool things right now. There's a challenge coming up right now. Actually, it's happening right now.

This is being recorded, and a lot of you guys are watching. It's called the Own Your Future Challenge, and we'll talk more about that here in a minute. But before we do, I have this really unique and exciting opportunity to ask Tony a couple of questions. And so I hope you guys enjoy some of the questions. Like I'm going to be enjoying this because he's someone I've been studying and learning from now for, man, probably 20 something years. Had a chance to know you now for probably 13, 14 years, which is really, really cool. And often I get asked you questions. So now I've got you for 20 or 30 minutes.

I'm excited to do that. So how are you feeling today, Tony? I'm doing awesome, buddy. Well, obviously, the challenge we're going to be talking about more towards the end is about owning your future. Like this is this thing that we're trying to go towards. And especially right now after all of the season we've all been through where there's so much chaos and change and everything. Now it's like, okay, let's get background and look towards the future. But I wanted to kind of start off probably differently than some people have asked you

just because I'm in the middle of working on a book right now. And in the book, I'm trying to figure out this thing that I heard originally from you. You talked about this concept of the science of achievement versus the art of fulfillment. And this is something in my life, especially as I'm trying to own my future and try to go this direction, I've found multiple times where I've achieved something in my life and then expecting to be super fulfilled and excited and having almost the opposite effect happen. I'd love to hear some of your thoughts about just those two,

like the yin and yang between achievement and fulfillment and maybe why they're not exactly the same and how we can have more success feeling fulfilled when we do have success. I was trying years ago, I was trying to figure out how do you really define an extraordinary life, right? Not just success. Success for most people, I think means getting what they want. I think fulfillment is giving what you're made for. And I think that

the challenge for most people is as we're growing up and we're developing our skill and our ability to start to master our own world, there's at least in Western culture, there's a huge push for us all to be achievers. And most of us have been so rewarded for that. I'm here on your podcast because of it. You're doing podcasts because we both have managed to pull that off. But as you've discovered, you're now, what, 41, did you say? Yep, 41. 41 years old.

There's a stage in your life where you start to wake up and go, you know, it's not enough to just be successful. It's not enough to just be financially free. You know, I know that sounds crazy to someone who's not there yet, but you don't have to wait until you're financially free to have this sense of fulfillment. So what I propose to people is that life requires two master skills. Skill number one is the science of achievement, which means the ability to take whatever you envision and make it real, right? Turn the invisible into the visible. To me, that's a spiritual process. But how do I go from, I have this idea to living that idea or delivering that idea to millions of people around the world. To me, that's science. And the reason I say that as science is

because it's duplicatable. Like, you know, if I want to learn how to make more money, I can go, as I did, interview a hundred of the smartest financial people in the world and find out exactly what they did. And they all did different things, but there's certain universal patterns that I did interview a hundred of the smartest financial people in the world and find out exactly what they did. And they all did different things, but there's certain universal patterns that I did in Money Mastery Game and Unshakeable and so forth. And when you understand them, if you sow the same seeds, you reap the same rewards. So in the financial world, it's a science, right? That's achievement. If you're looking at your health, it's a certain amount of science, meaning we're all biochemically unique, right, Russell? But everybody has certain fundamentals, and if you violate them, you're going to have

disease or low energy, right? If you align with them, you're going to have an abundance of vitality, energy, and strength. So that's science. But fulfillment is an art. That's why I said there's two skills, right? The science of achievement, which you can duplicate and learn, and I've taught for decades, and you have as well. You do an extraordinary job of it. But then the art of fulfillment, and the reason I call it the art is because it isn't a science, because it's different for every single person. That's why most people miss out on it. First, they miss out on it because they're so focused on achievement, and they think that's going to fulfill them. But I ask your audience, you know, even yourself, think of something. You and I have talked about this before. Think of

something you've achieved that you worked your tail off to achieve, and then you achieved it, and then your brain said, is this all there is? Or worse, you know, how about something you achieved, and you really were happy about it, but how long did you stay happy? You made this incredible achievement, took you years to get to. Were you happy for the next five years because of it? The next year? The next six months? The next six months?

The next three months? The next two weeks? The next morning you wake up. Most people are somewhere between three hours and three weeks maximum before they go right back to where they were because the brain adjusts. It adjusts because we're not made to sit around and just be fulfilled. We're made to grow. And so the great part of achievement is it causes you to strive for growth.

The problem is people just keep being a hamster on the wheel, trying to achieve more, and they aren't making sure along the way they're fulfilled. So I believe these are both critically important. And if you ask me honestly which one's more important, it's fulfillment. Because success without fulfillment is the ultimate failure. I mean, I interviewed 50 self-made billionaires, It's fulfillment because success without fulfillment is the ultimate failure. I mean, I interviewed 50 self-made billionaires, the smartest financial investors in the history of the world for Money Master the Game. I did it over two and a half years and about maybe 12, 13 of them are really good friends now.

And I can tell you out of that group of 50, and this is zero judgment, maybe four of them are happy people now you go oh see money makes you unhappy no money just magnifies who you are you're mean you have more to be mean with if you're giving up more to give with right it doesn't change anything but these people they're not bad people they're brilliant people but they're so brilliant in one area and they miss the fulfillment side to see one of these men you know arguing with his wife and kid because they bought some jewelry that i think was around 2500 and the guy is a multi multi-billionaire couldn't spend all his money and all these years again he's got conflict in his own family because of his mindset you know there are some people for example you know uh paul tudor was

with me the other day and he was talking about a neighbor of his i won't mention a name but the guy's in a 40 million dollar home he goes over with his young son this is a few years ago paul did this and the guy has his own you know grass tennis court and paul said i've never seen that you know paul's a billionaire one of the smartest financial people in the world and bottom line he goes his son opened one of the can of balls the son i think was like five or six or seven at the time and the guy went crazy do you know those balls when you open them up, they lose their pressure. That's $298.

And Paul's like, bad boy. Okay, I'll give you the $3. So some people, it doesn't matter how much they achieve, they're not experiencing the fulfillment. And it's more people than you would think. That's just an extreme example to get people's attention. So my whole thing is the art of fulfillment is finding what lights you up.

And it's different for everybody. Now, if you can find a way to achieve and be fulfilled, that's pretty awesome. But most people get so caught up in achievement, they miss that other side. There's a, you know, you think about the guys that, you know, the first Apollo astronauts that walked on the moon.

I mean, you got to think about these guys. Imagine you're with 100,000 people competing to be an astronaut walking on the moon and then it's down to 10,000 and then it's 1,000 and then it's 100. And then you're up in this space capsule with this rocket structure and no one knows for sure who's going to make it

and you make it to the moon. You walk on the moon. You come back. You make it safely. There's a ticker tape parade for you in New York City. You shake the president's hand. Now what do you do for the rest of your life for adventure? You can't match that. You're 34 years old and 35, I don't remember what they were, but they were 34, 35 years old. I got to interview three of them later on in life. Almost all of them ended up with drug and alcohol problems. And they talked about it quite openly because they forgot

to find adventure in a smile. So they got this one big achievement. And how long does that last? It's historic. But the emotion of it, you know, is not the same as the years go by, because we're made to keep growing. What makes you fulfill is growth. Do you want to know what makes you happy? It's called progress. Progress equals happiness. If you're making progress, even if you're not there yet, you're going to be lit up. Your weight isn't where you want it to be. But sure enough, you decide to start on a process and you're making progress, even if you're not there yet, you're going to be lit up. Your weight isn't where you want it to be. But sure enough, you decide to start on a process and you start to feel better physically. You lose a few inches and you feel some energy and momentum.

You're lit up. You're at the ideal weight and you just stay there. No progress. Doesn't feel very alive. So we have to find a way to make progress. And it's different for everybody. Some people find it in music. Some people find it by serving at a nonprofit. Some people find it in music. Some people find it by serving, you know, the nonprofits, some people find it with their kids,

but you got to find what lights you up. And again, it's different for everybody. So I'm curious, people who started going through this, uh, the only, only future challenge, they're going to be given a very scientific, like here's the steps to have success in one area of something. Right. And so like, what would be the biggest thing for them or just one thing they could anchor themselves as they're going through that to make sure that they're not missing the fulfillment during this journey they're kind of going through? I think it's helpful to think of this in sequences because it's hard for the human brain to do everything right. You know, if you're doing really great in your business, often you're not taking care of your body. Or if you're doing good in your business and your body, often your relationship doesn't get enough time.

Or your relationship is doing great, you don't spend enough time with your kids. If your kids are doing great, often of a sudden your finances aren't straight. So it's the nature of a human being to focus on what they're good at and miss the others. But you know, I love studying different philosophies. Philosophy or even religion, if you step out of it, what is religion designed to be? And there are many great religions around the world. I'm personally a Christian. That's what I believe. But I don't tell people what to believe. But whatever you believe, it's designed to guide you to create a greater quality of life. And regardless of what I may subscribe to, I like

to learn from every philosophy because we're all human. And I go to India usually about twice, about once every two years, I take a group of people there. And we go to a place called Varanasi. It's one of the oldest cities in the world. It's like 3,800 years old. And what's striking about this location is the people come there because they believe in their religion, in the Hindu religion. If you die in Varanasi, you go to heaven. You don't come back. Their idea of hell is coming back and reliving everything, right? And so they have this experience when somebody dies there they believe that they don't come back and they're so happy to die and they're not still crawl there people are dying there i try to save a lady but i was actually helping a lady who was being helped

by the mother theresa group and she was angry because she wanted to die when you do people messing with me and then they carry the bodies there and they burn the bodies they've been burning bodies 24 hours a day there's's wood stacked about five story high. And then those ashes of the person are put in the Ganges. And no one cries because they see the body burning as the t-shirt's gone and now the spirit is free. So I tell you that because you don't have to subscribe to something to say, wow, that's fascinating. No pain in death. They have this total trust in the universe or God or whatever term you want to use for it.

But they also have what they believe are the four aims of life. And they think about them in a sequence. And I think it's sometimes useful for people. So if you want to jot them down, the first one in the sequence is called ARTHA, A-R-T-H-A. It's one of the first aims of life. And what it really is, is security and prosperity. And so if you don't have security and prosperity, it's really hard to enjoy the central parts of life, you know, for any extended way. It's really hard to feel your sense of purpose when you're worried about whether you can feed your family. It's really hard to feel that highest spiritual sense.

It doesn't mean you can't. It just means it's harder. And so the Indian culture understands that. Instead of saying this is bad or not spiritual, they say finding your prosperity, your security, finding the way to do useful work that you feel good about, that you know is helpful, but also gets you to an economic place where your prosperous is one of the first aims of life. And then when you get that, automatically the other dimensions start to open up. Now, you don't have to wait, but it's useful to remember that is where we start. That's where I start. It's where we all start, right? How do I make sure my family's taken care of me? We didn't have no money for food when I was a kid. So this was an obsession for me at an early age. I want to do so well, we don't have to worry about that stuff.

But it's not non-spiritual. It's about saying this is part of life is anchoring in the science of achievement. Think of it that way, right? But then the next level is called KAMA, K-A-M-A. And that's pleasure. And it's like, okay, now that you have security and prosperity as a base and it's strong, you don't have to wait till then. The next thing you start developing is like enjoying more of life. Pleasure is the driving force of life. You've got to find what gives you pleasure. And I don't just mean sensuality.

I mean, it can be art. It can be music. It can be serving. It's all the different textures of life. You've got to find what gives you pleasure. And I don't just mean sensuality. I mean, it can be art. It can be music. It can be serving. It's all the different textures of life because without pleasure, life's pretty dead. So instead of going, oh my God, what am I going to do? It's like, okay, let me go to this challenge and figure out how to get my security and prosperity down. Let me figure a new vehicle. Let me figure out how to get money chasing me instead of me chasing money. That's really what this challenge starts out with. And then the combo side is like, how much can I enjoy along the way while I'm learning? How much can I enjoy learning? Just the experience. How much can I enjoy building this business from the very beginning or taking business there to the next level? That's part of what come is, is finding the pleasure in the expansion and the appreciation of life.

And then the third level is what you and i probably most focused on would be dharma dharma is like okay i got so much security and prosperity and i'm no it gives me pleasure in life and i found useful work it's like okay what's my higher purpose what is that deeper purpose for me at this stage of my life and a lot of people overvalue this because they try to make it something huge you know for me it's like my purpose is like i used to have these long mission statements purpose of my life is be the most passionate playful outrageous enjoyable generous giving example of god's grace as i serve millions of people now it's like how can i help you know because that's really what it is

it's like i feel when i'm serving, I feel alive. So the number one question I've got is how can I help? Whenever someone's coming here, that's the question. It's a burning question. And it's a beautiful question because it brings joy and love to me and to them. Because most people are happy to have some help from someone who sincerely cares. And it's not like I have all the answers. It's just I have a lot of them because I've made it 61 years.

And I've traveled to 150 countries around the world and dealt with tens of millions of people. So I'm fortunate I'm going to be an idiot. I should have ways to be able to help. So it's like finding what is it, what is that way of life that is true for you at this stage? You've got enough security and prosperity and a pleasure. It's like, what's it all about? And then ultimately it leads to what they call Moshe and M-O-K-S-H-E, I believe is how they pronounce it or spell it. And that's your unity with God.

Now, does that say you're not unified with God at the beginning? Of course not. It's just like, there's a point where that really becomes the priority in somebody's life. And in their view, yes, you work on all four of them, but you are gonna, in the beginning, yes, you work on all four of them, but you are going to, in the beginning, put more focus on securing your life and getting so money, you're

not chasing money, money's chasing you and you have freedom for your family, right? You're going to, in the beginning, be more focused on hopefully enjoying the pleasures of learning and growing and expanding and building something so you don't miss out. And then you certainly want to figure out what your purpose is. But again, most people try to make it so big so they'll feel significant when really it's just what lights you up. And if you do all those things, it leads to a greater connection to the universe, God, whatever you want to call it. So, you know, even though I'm not Indian, I'm Christian, I still think that general philosophy is a helpful way to look at your life and also keep you from beating yourself up.

Because a lot of us are pretty hard, including you, Russell. I know you really well on ourselves. We expect ourselves to be everything perfect every moment, every time. And life is a journey of growing. It's like I always tell people, you know, what makes you successful? Good judgment. Making good decisions. Where does good judgment come from?

Experience. Where does experience come from? Often bad judgment. That's how you learn, right? What I've tried to do in my life is take the bad judgments and the good judgments and say, let me compress decades into days and share with you

so you don't have to learn by trial and error, show you the shortcuts to those things. And that's what I've done with all my events and books and challenges and everything else. Ah, so cool. What's up, everybody? This is Russell Brunson. I've done with all my events and books and challenges and everything else that we do. Ah, so cool. What's up, everybody? This is Russell Brunson. I've got something really cool

for you today from my friend Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method.

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But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately, it's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you

close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the Revolving Price Method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you

need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment. I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more

stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have, first off, the right people, but make sure the right people

are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two Gs in the middle, workinggenius.com. But I got you a 20% discount on the assessment,

which is only $25. So don't stress, it's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two Gs, working genius, two Gs in the middle, workinggenius.com. And then use promo code secrets, S-E-C-R-E-T-S at checkout, get 25% off. But then we'll take the test. Again, it takes you 10 minutes. But even in a 10 minute session,

you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you it will change the working dynamics amongst everybody

and help your company to grow. Okay, the next question I want to ask you about, because when I first, the first UPW I came to was in Toronto. I'm really bad at years, but it was probably 12, 14 years ago, something like that. And at the time I had some level of success,

but there were a lot of times in my life where I felt like I was doing this personal development, trying to grow, and I was trying to contribute. I was going through growth and contribution, but sometimes I feel like I had my foot on the gas at one moment and my foot on the brake at the other time, and I'm spinning around. I'm just like, why am I not moving? I was so frustrated. And one of the tools that you give at UPW that was, for me, probably the first big aha I got

from you, and I had so many sense of it, but it was the one that was the paradigm shift where I was like, okay, the student's now ready to listen to everything you're saying. And I had so many sense of them, but it was the one that like, was the paradigm shift where I was like, okay, I'm the students now ready to listen to everything you're saying. And that's when you start talking about the six human needs. And I looked at it because I was looking at growth and contribution, which are the needs of the spirit. And these are the things I was focusing on. Like, how do I grow myself? How do I contribute? But the, but I kept like falling back because of the needs of the body or needs of the personality, those four needs. And, and because I didn't have those things in order or out of whack, or they would be for a little while organized and I could go over here,

but then something would happen and I'd slip back into them. And those kept me from progressing until I learned how to manage those things and get in a spot where my needs were being met. Then I could go and focus on growth and contribution. And I think in this challenge, people are going to be inspired to start doing growth and contribution, but I don't want them to be like I was where I had the foot on the gas going forward the foot on the brake i would love if you could talk just a little bit about the the four needs of the body and how how we can like take care of those to make sure that you know we're able to actually go and focus on on growth

and contribution well it kind of ties in a little bit of what i was just sharing i just tried to give it to another angle but you're you're very astute in this area so for people that don't know uh early in my life early i don't know 10, 15 years into my career, you know, I've now been doing it 44 years. I remember I, you know, I traveled to more than 100 countries and I started seeing the same patterns. Like, you know, obviously when you go to Asia, there's different values. Like people value the group more than the individual. Saving face is critical in Asia. It's very different in America, right? So I noticed those differences,

but what I noticed no matter where I went was you saw the same problems, the same arguments, the same problems in relationships, the same issues with people's bodies, you know, same financial issues. And I began to realize like, you know, while we do get conditioned, our goals, our dreams, our desires

may come from some of our conditioning and our life experience, but there are certain inherent needs that all human beings have and i came up with six not from a book just from seeing people and then playing with it back and forth until i could see that i could cover everything that human beings really do and so the bottom line is i found that certainty was the basic fundamental human need of all human beings the need to be certain you could avoid pain and that you could have ideally some pleasure or comfort. Think of it as certainty slash comfort.

We all want that because without certainty and comfort, we have pain. With continuous pain, you got damage. Continuous damage equals death. So it's actually a survival instinct. The difference, though, is I started, as I went through these six needs, I started seeing everybody has them. But as I will describe to you really fast,

there is a difference. And the difference is how you value them. Like for some people, certainty is the number one thing in life. If you change anything, they get upset. If you move things on their desk, they freak out, right? You change the time, they freak out. That's an example of certainty. Some people get their certainty by doing the same thing every day. Some people get certainty by trusting God's going to guide them. Some people get certainty because they've screwed up so much in the past and they still came out finding a way, and their brain goes, I know I'll find a way, but I don't know what it is. Some people get certainty by smoking a cigarette

because they're all stressed out and they take a breath and they breathe in and it makes them comfortable and certain, even though they're killing themselves. Some people get certainty by eating food or comfort. So everybody has a need. The only two differences in human beings are what's the order of importance for you. That's going to completely change your direction of life.

If you're certainty driven, you're going to be moving this direction away from the challenge. If you're uncertainty driven, meaning it's higher value for you, you're going to be going straight at it. And direction determines ultimate destination or destiny, right? So once I know your direction, I know where you're going. I know what challenges you're

going to face and what opportunities you're going to have, okay? So the difference is different orders and different rules. Like some people, I got to do the same thing to be certain. Other people, I just got to trust in God and I'm certain, right? Very different. Some people work out to be certain. They get that strength in their body. They're going to rock and roll again. It restores their certainty and their comfort. Some eat to do it some of these ways you do are neutral they don't affect you either way they're just okay some actually have a negative impact like smoking a cigarette some have a positive impact like let's say trusting in god perhaps if you believe in that or working out certainly does all right so the second human evil outside of certain is uncertainty

just so your audience knows uncertainty variety we all need surprise i ask people events like who here loves surprises everybody raise their hands says i i say you like the surprises you want right surprise you know what you call problems but we need sobriety we need surprise to feel alive too much variety people freak out too much certainty people bored out of their mind so are you in the lukewarm middle no you, you got to learn how to use both. Third human need, the need for significance, the need to feel unique, special, important. Everybody has it, including the people who say, I don't want to be significant. The realest thing is I don't want to be judged. I don't want to be upset with me if I'm significant, right? But some people get

significance by working harder than anybody else. Some people do it by studying, you know, the Bible or Angan Gita or whatever. Some people get that certainly by way of how they dress or their tattoos, or some people do it by money. Some people do it by being more generous. There's a million ways you can be significant or important to people or to feel needed. We all have the need. The only question is how do you need it? And is it number one, two, three, four, five changes how you're going to end up in love. Fourth, the need for love and connection. Everyone wants love and connection. Everyone needs it, whether they want it or not.

Most people settle for connection because love is just too scary. And then those first four needs, as you noted, are the needs of the personality. We all need certainty to survive. We all need variety to feel alive. We all need some feeling of significance. And we all need certainty to survive. We all need variety to feel alive. We all need some feeling of significance, and we all need some feeling of love. When a person feels like completely insignificant to anyone and unloved, that's when they start thinking about

checking out. That's when someone will consider suicide. There's no compelling future for them. So these needs are critical, but almost everybody needs them. Somebody needs the needs by smoking and then tearing other people down you can feel important by making other people less important if i move you down i have the illusion i'm moving up it doesn't really work long term but it works for the moment like sugar feels good for the moment long term doesn't feel good so you can meet your needs in positive ways neutral or negative but everyone finds a way to meet their needs to some extent but the ultimate needs as you described are five and six.

You've got to grow to feel alive. We grow or we die. Like I just said, progress equals happiness, right? And we grow so we have something to give. Because if we contribute in a meaningful way, we feel more alive. So a lot of people jump on and go, I want to grow and give, grow and give, which there's zero wrong with that. I think it's fantastic. But like the example I gave you from India, your certainty is often tied to your access to food and shelter and a quality of life and maybe a certain amount of income to provide for your family, right? So yes, you do

need to honor those, but everyone's different. Some people value love as the number one thing, and they move in this direction. Some people value significance, and they go in a different direction. Because the more you demand significance significance the less love you usually get right because people have been pushed off by it if somebody wants totally certainty or one direction they want variety to go any different direction again direction determines your ultimate destination or destiny so when i know which one of your top two i know how your life is going to turn out and then i ask questions to find out what does it take for you to feel significant do you have to make a billion dollars or pray to god right and feel a connection walk out and go for a run on by the ocean and feel the universe with you right everyone has different ways once

i know what you want and how you go about getting it i know your opportunities i know your challenges i know how to coach you so your question though is to be specific i had to give that context from what we're talking about is okay i want to grow and contribute because those are the spiritual needs. Those are the ones most people miss. That's what makes you most fulfilled. But I still got to do these other four things. And they're really easy to do. So I think of it as saying, find your vehicle, find what's going to give you that economic security and idea and economic independence. Again, when you're not chasing money money might start chasing you that's an important part you have to work your ass off and refine it

science of achievement along the way make sure you find the variety the pleasure of the uniqueness of everything you're doing and stopping and bringing it in every morning i do a process where i think of three things i'm most grateful for and I experience them fully and then I feed of a blessing and send the blessing to all my family and friends and then I think of what I'm going to accomplish next that sets up plenty of that variety and certainty significance you know the most significant thing to me is love but you know it's like what am I doing that matters you know let me do some things that matter today love Love, what can I do that's kind? The fastest way to love is to give love, right? Fastest way to kindness is give kindness in a world where, you know, the world's pretty divided now,

but it's still pretty magical when somebody does it authentically. So it's not hard to meet the first four needs. Growing and contributing, that's where you're going to feel the most fulfilled. So when people go through these challenges, what I always try to do is, like, I don't just give them the skill, I give them the emotion to follow through, because otherwise you're going to feel the most fulfilled. So when people go through these challenges, what I always try to do is, like, I don't just give them the skill. I give them the emotion to follow through, because otherwise you're going to know what to do and not do what you know anyway. So that's kind of the way I try to balance it. Again, science of achievement and art of fulfillment. Just being aware of them both and focusing on both instead of just one.

Yeah. Ah, I love that. I think for me it was interesting because, like, I noticed that when I was struggling, contributing or growing, it was because something was out of whack. Like I wasn't getting my love and connection or I wasn't feeling significant or something wasn't in place. And when I got to the point where I could figure out, okay, here's, here's ways to make sure that I'm feeling these needs in a positive way, not negative way. Then it takes that pressure off. And I was like, now I can go grow. Now I can contribute. Now I can do things. I noticed even nowadays, like if it gets out of

whack again, it's like, I gotta, I gotta make sure these, you know, all these, these things are spinning and I can go back and I can, I can show up at a level that I can't when these things aren't in the right, you know, aren't running the right way. Yeah. Cool. My next question, this is going to kind of transition a little more to the challenge now. Obviously a lot of people who are in your world, my world are coming because, because the growth, right? They're learning and they're learning and they're growing. And that part is so much fun for all of us, right? The growth part is addicting. And I think that's why people love reading books and going through courses and all sorts of stuff. But I know for me, like the, the real growth didn't come from me, um, in this growth phase

where I was learning stuff. It's as I started contributing and started helping other people. Um, and that's, you know, for me, it was, I was starting my business. I was teaching other people. And that's when I first started to really connect with that contribution and that part of it. I know that that's one of the big, the big things that this challenge is about is getting people from a growth phase to like, now how do you contribute? How do you take this knowledge, these ideas and, and the things that you're developing and learning and how do you use them to serve other people? And I'd love for you to talk just a little about that, that transition, right? Of how we, how we transition from a growth mindset to,

hey, here's how we can contribute with these gifts that we've been given. I think, you know, the challenge is called Own Your Future Challenge that we're doing. And it's myself and Dean and an army of just great friends of ours who are smart. The focus here is execution. It's not just about more learning and growing in this one. It's like showing you you've got some knowledge. You've got someone you care about. Bless you. got some knowledge you've got someone who care about question as knowledge and you can take that knowledge and bring it to people in a world

even when it's shut down i mean my business you know the i've got you know 80 companies plus now but my core mission in my business is robin's research where i did my events and done my events and i mean literally they made what i did illegal because the size of energy minimum would be 10 000 most of them 15 12 000 people some of that range and all of a, they made what I did illegal. The size of it, I do minimum be 10,000, most of them 15, 12,000 people, some of that range. And all of a sudden, they made it illegal in every country in the world that I wanted to go to. Australia, London, Italy, France, everywhere, America, all over the place. And so I forgot what to do. But I've got to tell you, I'm reaching more people now, and I'm doing it in a different way.

You know, so that tools to be able to reach people all over the earth, I mean, 4 billion people are on the internet now, and we're going to see another 2 billion join over the next five or 10 years. Almost 50% more people are going to join the internet. The size of the marketplace of people you can serve is unbelievable, but you have to be able to get the skills

and you got to get yourself to execute. A lot of people, as you said, get addicted to just the learning experience, which is the aha moments. Like, oh, my God, I understand that. That makes sense. Oh, I could change the world with that. But, you know, I was very lucky. Jim Rohn was my original teacher. He's a personal development speaker. Some of your listeners probably know his name. He passed away for some time, but he used to always say, Tony, let your learning, don't let your learning lead to knowledge. You become a fool. He said't let your learning lead to knowledge. You become a fool. He said, let your learning lead to action.

And he'd say, you become wealthy. And to him, wealthy wasn't just money. It was like an extraordinary life. It was living life on your terms. It was life that was full of joy and happiness and fulfillment and meaning and economic freedom. And I think that's what we're really looking to do with people in this challenge is show them the tools to execute. Yes, you're going to have the excitement of learning all this stuff, but there's no charge for this freaking thing. It's these challenges.

My last one I'm going to do this year. I did two this year. But I wanted to do it with my friends because I wanted people to have a vehicle. Like a lot of people don't have that first ARFA. They don't have a vehicle for prosperity and security. And they're looking at a world where the world's changing upside down, and it's not going to go back to exactly how it was. Some things will return, obviously, but a lot of them aren't. And so your job is to figure out, what am I going to do now? And so where are you going to figure that out? So we decided to bring the best people

we know together to show you and show you how to use technology to do things in minutes. And when I started out in this business, I mean, it took months to pull up. But literally, the technology can do things for you today, as we all know. And so I'm very excited about what we're going to be able to offer people that in a few days, they're not just going to have more knowledge and excitement. They're going to have perhaps a business

or at least the beginnings of a business and may even be online starting that out all in a few days of the challenge. So that's the difference I think we're really focused on here is making sure that I always tell people knowledge is not power. Knowledge is potential power, right? Execution beats and trumps knowledge every day of the week. And so our goal is to get people to really each day make some small actions.

So by the end of the challenge, they're really in a place of having their business or if they had a business, taking it to another level. Yeah. Well, I'm excited for the challenge. I'm going to be flying out to Phoenix and hanging out with you and Dean and everybody for one of the days. And I'm actually bringing my twin boys. My twin boys are 15 years old, and I'm trying to show them how to control their future.

So they're going to come and sit there and experience it. And then we're actually going to go out afterwards with some friends, and we're going to go and feed the homeless and spend some time in just showing them some really cool experiences after the challenge. I'm excited for it because I'll be participating in it as a student and also as one of the teachers as well.

I just want to say something about you too, Russell, to your audience. You know, like a lot of people virtual say, I'm going to go and feed somebody. But you do this all the time, just like I do. It's not like something you do and then tell people you're doing it. You're just really doing it.

And I love that you share it. Same reason I used to never share what I did in this area. But then I started realizing it inspires people to consider something new. And we're really doing it. And I love that you share it. Same reason I used to never share what I did in this area. But then I started realizing it inspires people to consider something new. And we're not doing it because we're just such good people. We're doing it because it's so fulfilling to do something for someone you don't even know. It's people who understand what that does to you to just do what's right. It doesn't have to be 24 hours a day, but just especially doing it with your kids so they get addicted to it at an early age.

I really honor you for that. Oh, thanks. I'm excited. It's going to be a fun experience. It's going to be a new experience for them, I think. It's going to be awesome. So, well, for those who are listening, if you're watching the video, there'll probably be a link down below,

but if you're listening, the sign-up link to go sign up for the challenge, if you go to TakeTheChallenge.com, that's where you can go sign up for the challenge through our link, and we've got a bunch of really cool bonuses and stuff for everybody who gets involved and hangs out. But that's where everything will be at at takethechallenge.com. And if you do that, you have a chance to hang out with Tony and me and Dean and Jenna.

And I don't even know the, you have some amazing speakers that are part of this. People that only Tony could bring into the world. Nobody else would say yes to being part of this. But you've got some amazing people who you guys have a chance to come and hang out with and participate and learn how to start your own business, how to start going from a growth mindset to contribution.

How do I create a business that serves other people? And I think, you know, I never understood that was what business was really about until, you know, honestly, probably the last seven or eight years since I started running ClickFunnels. And I've seen what, like, when you create a business and you help other people, like, that contribution, you see how people's lives are changed. I'm not talking about my own. I'm talking about people who've used ClickFunnels. You know, one of my favorite success stories inside of our ClickFunnels community is a couple named Brandon and Caitlin Poland. And they were young, 22, 23 year old couple when they came into our world. And she's really good at losing weight. And she took her knowledge and her experience. And now they've

helped over a million women to lose weight. They built a huge company. They've got, you know, 70, 80 employees now. And they're changing the lives of so many people. And it's one person, one person taking their knowledge, turning it into something they can contribute. And it literally, the ripple effect of that is huge. I mean, look at a million women. That's amazing. But those women have families and kids and communities they serve.

And that ripple effect keeps going out. And that's just one person. And so you never know where it's going to turn until you take that knowledge and turn it into something amazing. So it's awesome. So you think about where we are today because of technology, you can do that so fast. Try doing that 20 years ago, trust me, it was a very different process, right? So the possibility of that kind of impact is there. So it's all comes down to having an orientation that realizes the only way to get wealthy is do more for other people than anybody else is doing and do it consistently.

And, of course, if you have that much value, you'll have value that's added to you as well. But learning how to do that quickly, efficiently, step by step, that's what this challenge course is about. So we look forward to seeing you guys there. That's awesome. Well, thank you, Tony. Thank you, everybody. Again, go to TakeTheChallenge.com, get signed up, and we'll see you guys live here in a couple days. So thanks, Tony.

I appreciate you. Thank you, buddy. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff. And be sure to tag me and let me know why you like this episode and what you'd like to hear in the future. That'll help me to know what's great for you.

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