Marketing Secrets with Russell Brunson - Producer Vs Consumer, What Are You?

Episode Date: May 13, 2019

Here's a little trick to help you get off social media, make more money, and help your kids have an amazing summer as well. On today's episode Russell talks about what it means to be a producer vs a consumer. He explains how it is going to help his kids get off the TV for the summer and being producing something and finding their voices. Here are some of the awesome things you'll hear in this episode: Where Russell heard about being a producer of social media, rather than a consumer. Why Russell thinks this concept is key to getting his kids off their screens for the summer. And how becoming a producer will help Russell's children find their voices so early in life. So listen here to find out why being a producer is so important, and how you can use it to find your own voice. Transcript - https://marketingsecrets.com/blog/205-producer-vs-consumer-what-are-you Learn more about your ad choices. Visit megaphone.fm/adchoices

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Switch to RBC Avion Visa and get up to 55,000 bonus Avion points. Limited time offer, conditions apply. Visit rbc.com slash Avion. Hey, everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I hope you guys are doing amazing today. I've got an exciting show that I want to share with you about the difference in being a consumer versus a producer. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world

and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. All right, so I'm really, really actually super excited for this episode for a couple reasons. So you know how like when you learn something and you're like, oh, that's cool, and then like three or four weeks later, like it comes back up, and all of a sudden it's like, Oh, like the angels are singing from heaven. It's like, yes, this is something you need right now. This is it. Totally what happened. So let me rewind back to the Puerto Rico, the Puerto Rico mastermind.

All the friends who moved there, instead of saying Puerto Rico, they'll say Puerto Rico. So maybe that's how you're supposed to say it. Anyway. So we were down there with Brendan Bouchard and a bunch of other cool people. And there's one of the guys who was with us in the group and he, um, has a really good business, but he's not doing social media, like kind of against like, ah, I don't do social media. Um, and, uh, and so during the, during his session, we were doing the little hot seat

on him. Um, you know, we're asking about that and he's like, oh, I just don't have time. There's so much stuff happening. And then Brendan dropped this gold nugget that I like, I thought was cool at the time, but then became cooler last night. Um, so he dropped this gold nugget. He said, he said, dude, you have to understand. He's like, he's like, I'm not a, I'm not a consumer of social media. He's like, I'm a producer. He's like, so I don't get sucked in and spend eight hours on my phone. Cause I'm not consuming social media. I don't consume it. I just produce it. And I was like, Oh, that's cool. I'm going to write down consume, or I wrote down produced and don't consume. So that was kind of

the thing. And then, um, last night I was with my kids who are super amazing and summer's coming soon. And so for you guys who have kids, hopefully this helps you as well. Cause it's helping me right now. Um, and so we're getting closer and like my wife and I are dreading like, Hey, when school ends and now they're home for summer, like what do they do all day? Like usually it's like they sit there and watch TV all day. It's like, ah, we don't want that. Or they watch YouTube videos of other people having fun while they're in our house. You know, it's like we want them doing stuff and creating and like doing stuff. And so our first thought is one of our friends, they did a cool thing last summer.

They did a screen-free summer. And I was like, oh, we should do a screen-free summer. And I told my wife that. And Colette was kind of like, well well then what are they going to do all day you'll be at work and then I'm going to be here with them having to entertain them all day I was like oh yeah that does suck I'm like okay we need another plan um and I started thinking more and more then all of a sudden like this thought from Brendan popped back in my head and I was like oh my gosh so we sat down with our kids I said this is the deal I said you have to understand there's two types of people in this world. There are, there are producers and

there are consumers. You guys know the difference. And they didn't like, they had some ideas that were way off and I'm like, no, no, no. So I was like right now. So I looked at Aiden, he's my little eight year old. I said right now, um, I can't really, Oh, I think his name is Ninja. He's this, he's this like YouTuber who's got blue hair, which is why my son wants to have blue hair now, which drives me nuts. I said, that guy Ninja, he plays Fortnite all day long, like eight hours a day, and he records himself. I said, he's producing content and putting it on YouTube. So Ninja is a producer.

I said, Aiden, what are you? And he's like, I don't know. I said, you sit there and you consume it. You watch Ninja have fun, and you're consuming it. So I said, that's the problem right now. It's like, we don't want you guys consuming stuff all, all summer long. Cause you're consuming, you're not like, you're not creating, you're sitting there being entertained. There's nothing wrong with that, right? There's a, there's a, there's a time and a place for, for that to be

consumers. But I said, but it's not throughout, you know, all summer long. And I said, I want you guys to be producers. So I said, I want you guys to be producers. So I said, we're having a screen-free summer where it's screen-free from being a consumer. You can't consume social media or YouTube videos, whatever. But you guys are allowed to use the screen to produce stuff. Because they always get mad at me too. Like, well, dad, you have your phone. I'm like, you don't understand. Like, I'm not sitting here watching YouTube videos for 12 hours a day.

Like, I'm Instagramming and vlogging and recording podcasts and, producing stuff for the world, right? I'm a producer. So I said, I said, um, screen free summer for consumption, but you guys can use screens to produce. And they said, well, what does that mean? I said, okay, well, let's, let's have fun with this. So what we're doing is we're creating a YouTube channel for, um, for like the Brunson kids. I don't know what the name is going to be yet, but we're gonna have a YouTube channel for us. I said, each of you guys get your own playlist, right? And I said, then you can create your own show. Like, what does that mean?

I said, well, Ellie, for example, my daughter loves doing crafts. I said, okay, so what you, you should have your own craft show. And so what that means is like, you should, you know, in the morning you can wake up and say, hey dad, I need to research crafts today

because I'm going to make a craft for my thing. I said, okay, cool. You can go on YouTube and like go watch a couple people doing crafts so you get an idea for your craft, right? So you're consuming, but you're doing it with the mindset of like, I need to produce something cool. So she watched some crafts and said, when you're done, then go drive your bike to the grocery store and buy the things you need to make that craft. Then come home and you'll borrow one of our little cameras or phones or something or our iPad and record yourself doing the craft. And I said, then you can take those videos you little cameras or phones or something or our iPad and record yourself doing the craft.

And then you can take those videos you made on the iPad or whatever and then put them on the computer. And you're allowed to go and edit the videos. And we'll have someone come and train you how to edit videos. And then you can post that on YouTube. Maybe it takes you two or three days to produce that video. But now you're a producer. You're not a consumer. And they're like, what?

We can really do that? I'm like, yeah. What kind of videos do you guys want to make? And they came up with hundreds of ideas. We could do this. We could, yeah. Like, what kind of videos would you guys want to make? And they came up with like hundreds of ideas. We could do this. We could do this. We could do this. We could do a 24-hour challenge.

We could do an eating challenge. Like Aiden's like, we can go to McDonald's and order everything on the menu and try to eat the whole thing at once. I'm like, that's a great idea. And I'm like, now their mindset's not from like, listen down and like watch what Ninja's going to, how he's going to play Fortnite today for eight hours. I'm like, now you're waking up thinking, how can I produce something cool to put out there, um, for other people to watch? And so, um, I'm sharing that with you guys right now for a few reasons. Number one, I'm excited by it.

Um, number two, my kids are excited by it. It's giving us hope for what's going to happen this summer where they're not going to be sitting down and just wasting the entire summer away, but they're gonna wake up every morning with a, with an idea and like something that they're moving towards and they're gonna go out and start creating and producing and like putting things out there. Number, I don't remember what I'm on now, man, four or five, three, anyway, whatever number I'm on now. The next one is like, my kids are gonna start finding their voices at this age. How cool is that? I've been talking to you guys forever about the, you need to find your voice. And, and most of you guys are so scared to publish. You haven't done it yet. Like I'm

going to start getting my kids to start publishing and finding their voice now. Um, so they feel confident in front of a camera and making videos and editing stuff and thinking out ideas. And I was telling them like, you know, right now you're not gonna have a ton of unique ideas. Like go find other YouTubers and let's say someone makes slime. Like let's go make some slime. Then the second time, like let's make slime, but let's make your own version of slime.

But maybe put glitter in your slime or Skittles or I don't know, make Skittle slime. And now, now you're taking that concept and you're developing it and you're like, you're coming up with your own unique angles and ways to make it better. Now you're providing value to the world as opposed to just copying. Right. And, um, and so they're getting excited. Like, dad, we could do this with our slime and we could do this with this craft and we could do, you know, all these things. I'm like, yes, like this is how I want your brains thinking. Okay. And so for those of you guys who have kids, I hope that gives you some ideas of something fun to do with them and something that can every single morning, wake,

you know, wake them up and get them lit, lit up, like with the excitement of trying to do something and create something and producing something as opposed to sitting there bored out of their mind, consuming something. Right. All right. And the second half of this, for those who don't have kids or for any entrepreneur out there, um, I hope this gives you some ideas of like what you're, you should be doing every day as well. Right. Um, I think a lot of us, unfortunately, um, we jump on Instagram every morning and I'm as guilty as all of you. So I'll take, I'm taking this also as lesson for myself, but how long and how many, how many hours a day do you spend on Instagram swiping and scrolling? Right? How many, how many hours are you on

Facebook or on YouTube or things are you sitting there in consumption mode where you're consuming? What I would recommend all of you guys do is you shift your focus like you're only allowed to consume when you're researching ideas for what you're gonna produce, right? So for example, I follow, you know, maybe a thousand people on Instagram.

I'm logging Instagram, I'm gonna swipe, swipe, swipe, swipe, just with the only goal of like getting ideas, getting inspiration for what I'm gonna be producing on my Instagram channel. I'm scrolling. I'm looking. Oh, they made a cool image here and a cool picture here and a cool thing here. Here's what I did a swipe up at.

I'm looking at these things just to brainstorm what I'm going to create. If I swipe for five minutes, I can see 100 different people's profiles and pictures and posts. For five minutes, I can see a lot and then I turn it Right. I'm doing it for researching, not just to consume. I'm doing it because I'm researching as part of my production phase. Right. Send me on Facebook or on Instagram or on YouTube or whatever channels you're, you're publishing stuff on. Okay. But make it a finite period of time. Like I'm spending five minutes there, 10 minutes, I'm starting clock and 10 minutes is done. I'm done with my research. And then just look as much stuff as you can and get ideas of like what people are doing and how they're doing it.

And just getting ideas of what's happening. In fact, it's funny, at the Traffic Secrets event, I told, everyone's like, well, I don't have time to look at everybody's stuff on Facebook. I'm like, the only people you should be following on Facebook are your Dream 100. That's it, right?

The only people on Instagram should be your Dream 100. You should have them, they should be your Dream 100, and you're looking at them to see what they're doing every single day, right? And I can look at my entire Dream 100 in less than five minutes and see what everyone's up to, what they're doing, what they're publishing, what they be your dream 100, and you're looking at them to see what they're doing every single day, right? And I can look at my entire dream 100 in like five, less than five minutes and see what everyone's up to, what they're doing, what they're publishing, what they're putting out there, and then I can, from based on that, get my ideas, right? So I spend that time, and then the rest of the day is like, hey, I saw a bunch of cool ideas today, what can I create?

Okay, I saw so-and-so who's in the fitness space did this, and I'm not in the fitness space, I'm in this space, how can I tweak that for my market? How can I do something similar for what I'm doing? Right. And it's tweaking those ideas and changing them for yourself. So anyway, I hope that, I hope that kind of helps. Um, that's what I want you guys understand that like, um, the more you can shift away from being a consumer and the more you can move towards being a producer, the more your income is going to go up, the more your skillset is going to go up, all these things. All right. If I'm able to stick with this for my kids for the next three months during summer, imagine the end of summer, my kids,

we each got 20 YouTube videos they've created and produced and published and edited, like how much they learned during that time versus if they sat home and just watched Ninja play video games, which would have happened had Brendan not mentioned that, the producer versus consumer thing.

So my challenge to you guys is to start shifting your mindset for yourselves and for your kids from being a consumer of social media to being a producer of social media. And I hope you'll enjoy that because it's very, very important and it will change your business

and probably change your life. So there you go. Hope you guys love it. Thanks again so much for listening. If you enjoyed this episode, I recommend get your kids and listen to it with them and get them pumped about the summer and being a producer instead of a consumer. hope you guys love it uh thanks again so much for listening if you enjoyed this episode um i recommend get your kids listen to it with them and get them pumped about the summer and being a producer instead of a consumer and uh let's get let's get our kids off their butts off tvs and

get them producing stuff that'll change the world all right guys with that said i gotta go i got a busy day of fun things i'm actually flying out tomorrow to go hang out with dean uh and tony um so by the time you guys get this, it'll probably have been a couple weeks ago, but I'm flying out tomorrow morning to go film a whole webcast, webinar thing in Arizona with Dean Graciosi and Tony Robbins, which is going to be so much fun.

So I'm looking forward to that. Got a lot of work to get done today now in preparation for that. So hopefully you guys have seen that whole launch. If not, go back and check it out because it's been a lot of fun putting this whole thing together. All right, guys, thanks for everything

and I'll talk to you all soon. Bye. Want more marketing secrets? If so, then go get your copies of my two best-selling books. Book number one is called Expert Secrets and you can get a free copy at expertsecrets.com. And book number two is called Dot Com Secrets

and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest growing non-VC backed SaaS startup company in the world.