Marketing Secrets with Russell Brunson - (Q&A) Leverage Your SKILLS... To Land Your Dream Partnerships

Episode Date: February 17, 2023

How can you take your current skill set and use it to open doors for your dream job, partnerships, and more! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

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What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Show. Today is another Q&A episode. Today, we've got a really cool question from Jesse Price. Jesse's a freelancer, and he had a question about, well, actually, I'm not even going to tell you. Let's load up the question so you can hear it from Jesse's mouth and then we'll jump back in and answer it. Hey, Russell. What's up? My name is Jesse Price and I actually work with Quinan, one of your top copywriters. I work with him and his agency as a freelancer. But I wanted to know if you had to start in the digital marketing space all over again, online marketing, internet marketing. And let's say that provided you already had the funnel, funnel build structure figured out, if you could already do that skill set pretty proficiently for yourself and for others, what would be the number one skill that you focused on outside of that?

Would it be driving traffic? Would it be launch campaigns? Would it be offers? Would it be copywriting? Would it be video creation? What would be the number one skill if you were just a freelancer on your own or you and a super small team? Just kind of curious to say what that would be. I have read your books. And if you cover this previously, then I missed it all the times that I've read through your books. But just curious. Appreciate it. Love your show. Love your content.

Thanks, man. All right, Jesse. So great question. And I know this is a cliche answer, but the answer is it depends, right? It depends on your skillset. Like what's the thing that you like to do the most? That's what's so cool about digital marketing and any, you know, any of these businesses is like there's, there's all these different things, right?

There's copywriting, there's traffic generation, there's ads, there's design, there's all these pieces. And so the thing is like, what's the thing that you're most obsessed with? The thing that gets you most excited? The thing that like you bring unique value to the table that nobody else has, right? That's the question. Like, what is that thing for you that's different,

that's better than anybody else can do? Because that's the answer, right? Leveraging that. I look at my team right now and like, I have some of the best copywriters in the world, but if they pitch me on funnel building services, I'd be like, ah, right? I got some of the best designers on the world. They pitched me a copy services. Ah, it's like, what's the unique thing you have, right? When I started building relationships

after ClickFunnels got launched, the unique thing I had was I could build funnels, right? And for me, it was like, I can build a funnel. I can drive traffic. I can do all these things. But most of them had an email list. Most of them had these things, but the piece they were missing was the funnel. And so what I found is I found people who are authors who are launching books, who are launching them on Amazon or whatever. I was like, Oh, I don't do that. Okay. So good examples. Um, when ClickFunnels first came out first year that year, Dave Asprey, the, um, the guy who wrote the Bulletproof diet and made up Bulletproof coffee and all that kind of stuff, he was launching his cookbook. He'd already launched book number one cookbook was coming out. Um, I'd seen him messaging

it on social. I also knew he'd used ClickFunnels. We saw a ClickFunnels page of his in the past. So I found his team. I was like, hey, I see he's launching a book. Do you guys need help with the book funnel? They're like, what's a book funnel? I'm like, oh, let me tell you. And so I told them and then we flew out to LA or whatever the Bulletproof Cafe was at.

We flew out there and we did a book funnel for him. We filmed him, filmed upsells, filmed downsells, took everything. My team built it all out. We like, we built a relationship with him, gave him this funnel, handed it over to him and they ran with it. Right. Um, sending out with Tony Robbins about the same time Tony was coming out with his new book. And so I'm like, Hey Tony, your book's coming out. So you're putting it on Amazon. You're doing this big PR thing. Can I have him build a book funnel? He's like, sure. What's the book funnel? And then boom, we had to build a book funnel for him, help him. And it was, it was amazing. Right. And so that's

the, um, that's the real answer. Like, what's the unique thing you have, right? And what's your end goal? For me, it was like I wanted – like my only end goal was like I wanted to get really cool people using ClickFunnels. So I was just going and doing these things for free, right? But if you came and you're like, I want a client, like what kind of client do you want? Like who's your dream person to work with? You know, recently – and I can say this now because yesterday is the time I'm recording this.

I signed the contract. But some of you guys probably know I'm mildly obsessed with Napoleon Hill. He's my favorite author. And I love his stuff. And so I was like, I want to publish this thing. I want to put more things out there. This is my skill set. I want to take what he's getting, what he's created in the past, and help blow it up.

And so I was like, I need to build a relationship with the Napoleon Hill Foundation, right? And so we came to them. And it's like, what do they need? How can I help them? Looking at all this that they have, it's like, what do they need? Like, how can I help them? Like looking at all this that they have and say, how can I help? And then coming in and saying, Hey, this is who I am. This is what you've got. I can do this thing, right? For Tony, I can build a book funnel for Dave Astor. I can build a book funnel, um, for, um, for Napoleon Hill Foundation is different. You guys will see what it is soon, but, um, it's looking at those things. So I'd

almost say more so than like what skillset should I focus on? It's like, what's the end goal? Like, what are you trying to get to? Right. Begin at the end in mind. Like I want to, for me, it was like, I want to publish Napoleon Hill's books and I want to do more than just like republish a book or create courses and membership sites. And like, I want to do a whole bunch of really cool things around that. And so I was like, that's the end goal. So now I know what that is. And here's the skill sets I have. What's the gap that's happening in between here and here that I can go and fill the gap. I can add value. I can help people out along the way. So that's my recommendation.

I know it's not like this is the one thing, but the reality is it's not the one thing. It's your skill set, and how do you bridge a gap that somebody else doesn't have, right? It's tough. Like if I was to go, let's say I wanted to do a deal with Dean Graciosi, right?

He has a team, and he's got great funnel builders, so my skill set might not work for him. So like, cool, I'm not gonna go do a partnership with Dean Graciosi, right? He has a team and he's got great funnel builders. So it like my skillset might not work for him. So like, cool, I'm not going to go do a partnership with Dean because he already has the things that I'm, that I'm, I'm looking for. Right. But over here, there's, there's an opportunity. There is somebody over here, um, where they, they have a huge gap. And so I'm looking for gaps and, um, yeah. So hopefully that kind of helps you, um, to think through this. But I think the most powerful thing that most freelancers are forgetting is like they're going out

trying to just get a gig, right? And I've hired a ton of freelancers in, you know, from copy to emails to design to everything. And I think a lot of times that a lot of freelancers are so short-sighted where they're like, I'm going to do this deal for money

and they just trade, you know, time for money type thing. That's like where so much of these things kind of land on as opposed to looking at the bigger picture. I didn't charge Dave Asprey. I didn't charge Dave. I didn't charge Napoleon Hill Foundation. But I was trying to do something bigger. What's strategically – how can I bring my skill sets into an organization, into something where I'm not just getting paid X amount per hour, X amount per email amount per funnel but like there's there's synergy right

like the napoleon hill foundation project like i think over the next 12 months like my take home from that will be at least 10 million dollars in my pocket personal and so like is it worth the time energy i do to like get that connection build the relationship do the thing and then doing all the work now yeah but it's going to be it's going to be super profitable for them huge win for them it's also hugely profitable for me as well. And so it's just thinking through it through that lens of just like how does the skill set you have, how can you turn that into something bigger?

You know, a lot of times it's not just I'm going to write emails for you, but it's, in fact, who was it? Bob Sterling, he's a licensing guy. He like has a bunch of courses on licensing. He wrote six emails or 80 or whatever it was. He wrote an email sequence for, I can't remember what market I'm going to say chiropractor,

but it might not have been. And he went to this local chiropractor, ran it, it converted really well. So he took those six emails instead of just like going and writing emails for that chiropractor for the rest of life. He took the six emails and he's, he took those and he licensed them.

So he went to another chiropractor said, Hey, I have these six emails. I can take your dead files. You send these emails out to him. And from that, you're going to get X amount of clients. I'll license these to you for $1,500practor said hey i have these six emails i can take your dead files you send these emails out to him and from that you can get x amount of clients i'll license these to you for fifteen hundred dollars or license to you for twenty percent of any profit that comes in for whatever it is right and also he took these emails here at once license this chiropractor sends the emails out money comes in takes the next chiropractor next one it starts

like stamping the scene it takes the six email sequence and now like license it 500 times and makes insane amounts of money. You look at Hermosi when Hermosi had gym launch, it was the same thing. Like he had a process he had created to launch gyms. He went and physically flew out and launched five or six different gym or a dozen gym, 2000 gyms, whatever. Then he came back, licensed the process, sold it for $36,000 to a gym to take his process and to launch their gym. Right.

And it's crazy. All it was was a membership site with videos, right? Most of us charged a membership site and sold it for 50 bucks a month to gym owners. But instead he's like, instead of selling access to the membership site for $50 a month, I'm going to license this con license, the emails and sequences and the ads to people for $36,000 a year. Right. And just like taking the same thing, but structuring it differently. Right. And so those are the things like looking at your skillset, how do I structure this to increase the value of what I'm doing? You know, and especially in a different organization or a business, something you're trying to tie yourself into, where is it

that the way you're doing is unique and different, like they're missing that gap. They don't have a webinar, so you're bringing in a building webinar for them. They don't have a book for them, so you bring that in. Now it's like, you're this revenue generation part of the business they didn't have before, right? Or you have a team that can drive ads drive ads right I had somebody who messaged me yet and I get people all the time but someone recently who I know is run nine-figure campaigns for for different people and she messaged me like hey do you have any funnels you're struggling with you wants to take over Mike yes I got like four that are amazing but they're like not working she's like I can just take them

over and we'll just do all the work for you and we'll send you some money every month I'm like done like because again it's like, I can just take them over and we'll just do all the work for you and we'll send you some money every month. I'm like, done. Because again, it's like I have a pain point in this specific section and area of the business and they can take it and they can run with it. So anyway, this is not so much like here's the answer as much as here's the thought process. Here's the things.

Here's how to strategically think about this differently so it can open up more windows. It can increase the value of what you're bringing to the table for a business and hopefully land you the dream partnership, dream job, dream gig. Yeah, so hopefully that helps. Anyway, if you enjoyed that, you guys, please share this with other people. Let people know about the Marketing Secrets Podcast. Jesse, if you didn't answer, then please come back again to marketingsecrets.com. Resubmit another question and hopefully I'll answer it better. But hopefully some of you guys got some value from this. And again, if you want me to answer your question live, go to marketingsecrets.com, resubmit another question and hopefully I'll answer it better. But hopefully some of you guys got some value from this.

And again, if you want me to answer your question live, go to marketingsecrets.com. There's a spot, submit your question and maybe I'll answer it live on the show. Thanks everybody. And we'll see you guys on the next episode of the Marketing Secrets Podcast.