Marketing Secrets with Russell Brunson - (Q&A) Simple Strategies For Optimizing Your Funnels

Episode Date: September 4, 2024

In this episode of the Marketing Secrets podcast, I share a dynamic Q&A session in the One Funnel Away program where I answer some thought-provoking questions from our community. These are the questions that entrepreneurs, marketers, and funnel builders are grappling with, and it’s always a blast to dive deep into strategies that can take your business to the next level. Listen as we discuss high-ticket funnels and the critical role that messaging plays in their success. I share insights on how to streamline your funnel processes, particularly when it comes to integrating external tools, and why focusing on the messaging can often be more impactful than complex automations. We also explored the importance of consistency in lead generation and how to manage ad spending effectively for high-ticket items. I offered advice on how to scale your funnel without overwhelming your sales team and the importance of refining your approach to cold and warm leads. Key Highlights: High-Ticket Funnels: Tips on optimizing messaging over automation to drive conversions. Lead Generation Consistency: Strategies for maintaining a steady flow of qualified leads. Ad Spend Management: How to effectively scale ad spend without risking your ROI. Funnel Optimization: Why simplicity can often outperform complexity in funnel design. Whether you're refining an existing funnel or building one from scratch, this episode is packed with actionable advice to help you optimize your strategy and boost your sales. Tune in and let's take your funnel game to the next level! And get inside our next Q&A session for FREE by setting-up your ClickFunnels account today! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

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RBC helps you maximize your return on life start investing with rbc today what's up everybody this is russell brunson welcome back to the marketing seekers podcast as you know this is funnel hiking live week and hopefully you're not listening to this right now hopefully you are actually at funnel hiking live experiencing this and getting your minds blown your life's changed uh this is dropping wednesday morning which means today at four Vegas time, the event kicks off. So if you're still on the fence, this is literally your last shot.

We're starting in a couple hours from now. So go to funnelhackinglive.com, get your ticket, and then spend the next four days with me live because this can be even better than through a podcast. Podcasts are great, but I'm going to be live and come on, come hang out with us. So that's number one. Today we're actually going to do some Q&As. I didn't have time to record a full-blown episode just because you know, the chaos of things. And so last week while I was working on slides, I actually jumped in and we did two things. Number one, this is actually kind

of funny. So we're thinking about different ways to promote Fun Hacking Live. What can we do? And I was like, oh, let's, let's jump on Clubhouse. I have like 142,000 followers on Clubhouse. That should be an effective way to get some people to show up. So we jumped on Clubhouse. I went live to my 142,000 followers and guess how many people showed up? Zero. Not one. Not even one. Isn't that crazy? And then my team's like, what about Twitter Spaces? I'm like, what's Twitter Spaces? Like it's Clubhouse, but on Twitter. I'm like, I've never done it before. And so we jumped over there and went live and guess what happened? We had a few people show up, so it wasn't too much better, but we had probably, I think by the time I was done, about 30 people showed up and I was like, I don't know what to do right now. You should get tickets to Funnel Hockey Live. And then who's got questions? So I think I answered

two or three questions. So my team first off is going to pull the Q and A from, from Twitter spaces. And now I'm actually pumped about Twitter spaces. So maybe we'll hang out there more often. So if you guys, I don't know if you follow me on Twitter, I don't even know. I know nothing about Twitter. I don't tweet. It's not even Twitter anymore, right? Is it X? I don't know if you follow me on Twitter. I don't even know. I know nothing about Twitter. I don't tweet. It's not even Twitter anymore, right? Is it X? I don't even know. Anywho, yeah, so in the future, come hang me out. I'm going to do a bunch of lives over the next couple months. I think I really enjoyed the process.

I used to love Clubhouse when it first came out. So I'm pumped about Twitter spaces, trying to figure that out. Or X spaces. I don't even know. Whatever it's called. But here's some Q&As from that. And afterwards, for the One Funnel Away Challenge members, we did another Q&A on Friday while I was working on my slides. I just jumped off real quick to jump in with them.

As you know, if you're part of the One Funnel Away Challenge, every week, both Trey Llewellyn and I each go live separately. He goes live for all the e-commerce members. I go live for all those who want to be experts. And we do Q&A. And so I had some fun Q&A as well. So this will be a Q&A session for you guys from two spots, from Twitter spaces initially, and then over there from, uh, from whatever it's called,

what is it called? From the one funnel way challenge. That's what it's called. Keep telling Friday. I'm not slept in a week. That's what happens. Funnel Hacking Live week. We're getting prepped. We're getting ready. I'm building so many presentations and it's going to be awesome. So that said, I appreciate you guys. Hope you're an amazing. And, um, I hope you enjoy this Q&A session. And if you don't have your tickets yet, we're getting started anytime now. Go to FunHockeyLive.com. Come hang out with me live. All right.

I hope you love the session. Thanks, guys. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast. Good morning, good evening, good afternoon, rock stars. Depends on where you're watching from today, but Dante here alongside Mr. Russell Brunson himself.

So glad to be with you guys. Man, Russell, how juiced are we for FHL? You have no idea. I've not slept in days, but I'm feeling so good. We're so close, so excited. It's going to be awesome. I literally cannot wait. This is the anticipation's been building and we're like right there. It's a fun time to be alive. But man, let's get this start. Let's get this session started. Let's have a great time. We only have an hour. Let's get right into it and have some fun. We're going to start with, I hope I pronounced this right, Rahasta. Hello, Dante. Hello, Russell.

Yeah, it's Lucy. I just have a hard time changing that back. No, there you are. I see it now. Yeah, thank you. I don't know if you received that email. I sent you another email. so maybe when you have time I know you're very busy this week so you can have a look at it but the question is for Russell and you it's pertaining to a high ticket funnel

that we've created basically and unfortunately I'm sorry about the camera and also I cannot show the funnel right now because I'm only using the phone but I just want to explain quickly that it's a high ticket funnel where clients are ran to a questionnaire, which is called a scorecard. And then they're provided with results based on the scores. And then they're invited to have a discovery call, you could say, to discuss those gaps analysis.

And then we can provide them with solutions, right, for, you know, for helping them perform better. These are the targets are actually SMEs, which are small, medium enterprises. So now the issue I want to ask about is pertaining to the external tools that need to be used, because in order to create them, they are AI tools, they need to be integrated within the funnel. And this is where I have an issue because I'm afraid that the data is not circularized that way enough. So I was thinking that perhaps it would be better for us to have a way actually that we start with the funnel on ClickFunnels and then we extract the sensitive data that is gathered from the original forms. And then we actually put it back under tools only the ones that are you know like to be processed is that possible to do this or oh yeah 100 and lucy one thing i want to share with you about

click funnels is anything is possible wonderful once you we do crazy complex stuff like that all the time we can do all inside a click funnel so yeah it's definitely possible there oh that would be really good but uh so like some of the stuff that you've said may be good to have a developer in when it comes to you know just like really i don't even think you need a developer zapier is really what it sounds like to me but you're running a high ticket funnel with an application on the front end you mentioned your scorecard but i wonder do we need a scorecard why not just run an application like we just launched our survey funnels and click funnels on the front end. You mentioned your scorecard, but I wonder, do we need a scorecard? Why not just run an application? Like we just launched our survey funnels and click funnels. So we have a survey, an application that you can have people fill out a step-by-step questionnaire.

They come fill out that questionnaire and then instead of giving them an immediate scorecard, say, great, thanks for your submission. One of our well-established representatives is reviewing your score or your quiz right now, we'll reach out shortly with the recommendations or with your score or with your results, right? And then just skip the whole score thing. Go right from application into having a meeting with one of our people. And that meeting, of course, is where you sell the high ticket thing. But I'd love to hear what Russell thinks about that. Yeah. I think the reality is both ways work. I know Steve Larson's been teaching the survey thing. He's been using ClickFunnels. He has a thing where it pops out a result. It's kind of a cool, fancy thing. I'm not against that at all. But like Don said, a lot of times we're adding extra complication week or two. And we spent the majority of our time focusing on the messaging of the VSL because that's the thing that actually gets somebody to register, gets them to show up, gets them to buy. And that's where the core focus went on was really the messaging there.

So just don't forget that. Like the automations are always cool, but messaging always trumps automations. So just make sure that the focus point is like what's the hook? What's the angle? What's the thing that creates desire for the phone call, for the solution, the result you offer? Because that's the thing that's going to increase sales more than most automations will. Oh, wonderful. Okay.

Thank you so much for that. Well, this was the next question I was going to ask pertaining to this. It's because of the leads. We have some hot leads based on the, you know, the clients that I already have, but I figured that it's not going to be enough. We need to also run this to cold and warm leads. What do you think would be the best way of doing this in the most impactful way, but without having to cost, you know, too much cost on the ad factor here. Because I know it's a high ticket sell and I know usually we give them,

you know, like the lower, you know, price, you know, assets or things of that sort, or even lead magnets, which is what we're doing really with the, with the free session. What's the price point of the high ticket you're selling? $20,000. Okay. So typically in a high ticket VSL funnel, like the metrics you're looking at,

because you got to spend money to get people, especially on consistency and lead coming through. Like on the low end, you should be spending $100 to get an application. On the high end, it could be $300 or $400. So that's kind of the window that we're looking for. But then for every application that comes in, ideally you're making $1,500 to $3,000 per application.

So you spend $100 to $300, you make $1,000 to $1,500 average. So that's the game. So the goal is to spend as much money as possible. In fact, my whole goal with every one of our funnels is how do we get to the spot where we can spend $100, dollars a day like that should be the goal not like i want to spend as little money as possible it's like no no how do you spend as much money as possible but you gotta get the metrics first right so it's like okay exactly a thousand dollars from thousand dollars can we get 10 applications or we get three like what's that look like how do we tweak that and

then from there we go to two thousand and five and then from the applications coming in what percentage are we closing because again you don't want to run this in the hole i had somebody last week i did q and a was a different group and um the guys they spent 120 000 on ads without any conversions i was like what are you thinking like spend a thousand dollars then stop if it doesn't work don't keep spending like little bits of testing and testing right we spent a thousand bucks see if you get you know five to ten applications filled out and from those five to ten applications how many close clothes you close one, you made 20 grand and you spend a thousand, you made 20 grand. Sweet.

Let's double the money next week. And then let's double and keep doubling it until it stops working. But that's how, that's how we scale funnel. So the goal should not be spent as little as possible. It should be spent as much as possible, but slowly. So we don't lose our shirts in the, in the process. Does that make sense? Okay.

Yeah, that does make sense. It's just that I had a feeling. I thought that when we talked about Facebook forms, that they themselves are a way to actually get a lot of new leads. So I thought perhaps that would leverage, you know, on the spending factor, but if it's necessary, of course. There's a million ways to, there's a million ways to make, you know, there's not like one cookie cutter way. Like for us, we drive from Facebook ad directly to our VSL funnel. That's for us. I know people who go to a lead funnel on Facebook and they have an email sequence.

And so it all just changed. When you all send out, you look at the funnel and say, okay, how much money is it costing us per completed application? And how much money do we make per completed application? Those are the two metrics that should drive entire high ticket business for you. Okay. Okay. for you. Okay. Okay. Very good. Okay.

Well, welcome back. Thank you so much. Looking forward to next week. FHL. I know everybody here has already bought their tickets and I know you guys are already going, but if you have questions about FHL, after Russell's

time is done, I'm going to be going over that one more time. I hope to see everybody there. And I have a quick question to build on that, Russell, when you're working high ticket, do you really focus only on advertising? Is that your main focus to get an advertising model that works and is scalable? Or do you also focus on front end funnels leading into the high taking? Cool. So first pass is like, how do we make this work with paid ads directly? Because if we can get that on, because the biggest thing, especially if you have a sales team and people calling on phones, the number one thing they need is consistency. Having big fluctuations don't work. The biggest mistakes I made in the past multiple times, so don't make this mistake, is I get the VSL funnel done. I email my entire list

and they get like 10,000 leads in one day and they're freaking out. And then they get so many leads they can't call them all and then we lose all this money. And then like three weeks later, all those leads are dead because it's been three weeks

since they got ahold of them. And then there's no leads. And then we have to fire like 20 people and the whole thing falls apart. So what's better is like consistency. So for us, it's like create a VSL funnel, start driving traffic. How do we get spot where it's 10 applications a day,

then 20, then 50. And like that's where we're trying to get that consistency. And then after that baseline is in place, again, I still don't go to email my whole list because then it's like awesome. It ruins the whole metrics of the business. So then I might do that point. Then I come back to a front-end funnel. And then this is almost like a filter. So I'll email my list to the front-end funnel, right?

So it goes to a million people, 100,000 click, 10,000 go to landing page, you know, 5,000 buy something, and they go up, sell down, sell on thank you page. Then we push people to applications. But so it's taking this like huge list and gets down just to the cream of the crop who actually sees the application.

And that way it's not a huge spike, but my best customers get filtered down and I can put them into the sales funnel. And so that's kind of how I look at it as a one-two punch. But number one is all about building and creating the consistency so that you have a business model, not a promotion, because it's, it wreaks havoc on sales guys to get 2000 leads one day and then zero leads next week. And they're like, you know, so yeah. Man, that's gold right there. I already can't wait to

go cut this out. Thank you so much. That was awesome. Yes, great question, Lucy. Thank you for that. By the way, you guys will see our new VSL. You'll probably see our new VSL funnel launch next week or so. It starts with me in an ice bath. And for me to get the hook of the ice bath, I spent 18 and a half minutes in 30-degree water trying to get the hook. It was so cold.

So when you see that video, please, like, give it a thumbs up and a heart and say thank you, Russell, for freezing for marketing. Anyway, let's hop over to Brooke. Good morning, Brooke. Hello. Sorry. I had to unmute myself there. Um, I am super excited to be on here. I have been working on my funnel. So thank you very much for this time today. I'm glad I could catch on here, Russell. Sorry, my dogs are barking apparently. If you can allow me to share my screen, I would love to just show you my funnel.

Let me get them to shut up. Of course, they didn't bark at all until I unmuted my call here. So I apologize. Okay, so if I can share my screen. Perfect. So a little bit about me. I've been a hairdresser for 24 years. I'm an educator for the last 12 years as well. And I'm a Reiki master and I do energy and mindset coaching. I travel all over the US and I teach in salons and other businesses on how to protect your energy within your business so that you can foster better self-care and better care for your whoever you're being of service to.

So this initial offer that I have is an e-book and it is about abundance secrets. So I just kind of wanted you to take a peek at it. I believe it's ready to launch, but I had a couple of questions. So essentially this is the beginning of the funnel here. And I was wondering how important you think it is to actually have a video on this first page? What's the price point of what you're selling? So the ebook is $7. And then what it does is move into a, the OTO is, sorry, the terminology here is new for me.

So, and you're still on this page and I don't plan on leaving you there. I'll pitch it for you, it'd be awesome. Yeah, man, thank you. I'll pitch it for you. It'd be awesome. Yeah, man. Thank you. I'd appreciate it. But anyway, the OTO for this particular offer is for them to join my community. So I have the offer.

I actually have a split test set up for this. The initial offer is three months of group coaching with three months of my private community. And it would be two 97. And then I have an upsell here for, um, uh, self-care journal that I created as well as another inner circle upgrade where they could get box or asset access and three one-on-one sessions for an extra $300. Um, so that's kind of where I'm at with this. I have a mastermind that I'm currently in beta on. So eventually I will have like a larger course offering. So I have that value ladder growing. I'm just in the, you know, building it out right now, but this is where

I figured I should start. Cool. Love it. All right. So my recommendation, number one, you're trying to brand yourself as an expert and you're selling masterminds and coaching. so as far as you putting a video on the sales page infinity percent i would because you got to start building that connection from the very beginning and what i would recommend doing i was looking to see if i have one right here um okay so this is an ebook that i give away on a thing but what i did is i printed out a copy kinkos and i spiral bound it and that way um during the video i can be like this is the book it's so awesome check out here you get like if you want a digital copy of this but that way like the video like you see like i love having um a tangible version of whatever it is because like does that make sense like having a tangible like yeah absolutely even though they can't get it i

even tell like yeah when you get it printed out spiral bound it's so cool it's gonna have all these cool things you're gonna want inside of here but that way but it's really simple video script doesn't be hard um there's this script i talk about in the dot-com secrets book it's called the who what why how script and it's really simple so yeah like that's what it is like like yeah so who's this for yeah who are you what do you got why do they need how like how can they get it like that's what i just make a really simple video that two to three minutes long you showing it like your peak excitement about why you think it's awesome um i definitely put that on there because even this right now it's like from burnout to abundance like i don't even know who this is for you told me you told me who the market was but i don't see that above here right like i don't

know it's for salon owners i don't know it's for entrepreneurs i don't know i don't know who it's entrepreneurs is who i'm targeting in general yeah because I started out with just beauty industry, but I started having so many people asking me outside of the beauty industry. So I really feel more drawn to a broader entrepreneurial audience. So I get it now that I can put that in there. Yeah, the one thing I'd be careful of, a lot of times we want to go broader, but broader is also harder. So even if you do want to go broader maybe it's going broad but

i would still target like uh entrepreneurial like entrepreneur audience as a whole is is huge and it's big and it's broad right and like and it's harder to target again if you go slot owners that's way smaller maybe you don't want to go there but even within entrepreneur i'd pick like who is this man is it women is it startup people is it is that people have been doing time? Like all those kinds of criteria. I try to have those things to filter out on a landing page. So like, I can, like entrepreneurs are making over a hundred thousand dollars a year who want to get to a million or entrepreneurs are just starting who are, you know what I mean? So very, you know, or entrepreneurs are over a million dollars a year, but you are burned out and tired. Something very specific that way. Cause that's, that's

going to call up the dream client versus hoping to kind of cast a huge net. You know what I mean? Well, and I appreciate you saying that. Cause to me, I think what I do, I have a tick talk cause Instagram annoys the shit out of me to be honest. But, um, so I started a new tick talk and I have my, my handle is grounded professionals. I've been saying highly driven entrepreneurs, but I like what you're saying about the verbiage even being specific to the income because to me it's the ones that are really highly driven they're feeling burnt out they're feeling overwhelmed they're not understanding that through mindset shift and really looking at perspective and how the subconscious works that you're able to actively do more and be more

effective and be more efficient than just hard-working yourself to that yeah okay yeah I think in all things, and then over time you can expand, but it all starts with, with niching and building the audience there. And they started going bigger. Like for us, it was like,

when I started, it was like people who know what funnels are, that's who we sold to. And the venture was like, okay, people who loan marketing and then people who, you know, and like,

and now I'm a spot where I'm, I'm trying to target all entrepreneurs, but we're able to spend a million dollars. Right. Because of our back end. So deep starts niche and then start building and growing, uh, wider the funnel. You start going up the funnel over time, but if you start over time, it's really hard to make the metrics work. Um, for most people, you know what I mean? And that makes sense. And I don't want to keep you

much longer, but that does, I just, one more small question is since I started in the beauty industry and I have so much experience in it, I've done sales, I've done it all within the industry. Do you think I really should just stick to that niche, even though it's growing and just let it stay there and whoever comes in can come in, but more focused on that niche? If it was me, 100%, I would do that. Until you're made like, until you pass like $10 million in sales and then start going up broader. Until I two comma exit.

Yeah. In the beauty niche, there's $10 million in sales and then start going up broader. Until I do comma exit. Yeah. In the beauty niche, there's $10 million of your business in the beauty niche if you just double down there. And there'll be people coming who aren't in the beauty niche, but they'll still be attracted. I remember Garrett White because Garrett's like men who are – I know his wife. Yeah. But then like it's funny because so many women try to join his program every year. And he's like, no, this is literally just for men.

And so he ended up finally opening a women's version. but, but for a while it's okay to say, no, we're like, this isn't a good fit for you yet. Um, and then eventually, you know, the pressure builds up and it's like, okay, now we're going to do this. And then, you know, it gets really big. So, yeah, you know what, it's going to be funny. Cause my husband's going to say, I told you so, but that's okay. I'm not afraid to be told that I just, I think I got excited because I was drawing in a broader audience and I just want to help so many people, but you know what? It was good to hear this from that perspective that it can always, it can always grow. Yeah, for sure. Yay. As far as how the

layout is and everything, does that look okay? You just video for sure. And then I should probably stick to that and eat you down. Yep. Yeah. I think, I think it looks great. I tweet the headline again to just call it the right person, video sales letter view right. Yeah, I think it looks great. I'll tweak the headline again to call it the right person. Video sales letter view right there. And I think that'd be the great spot to start testing it. Perfect. Thank you so much, Russell.

I appreciate it. Yeah, thank you. Thank you. Scott had a great question. Scott Winter. He says, if you're an expert, should you even bother with the site

or just focus it all on funnels? Love to hear what you think about that, Russell. Yes. So sites are just vanity for us to show our moms and stuff. It doesn't actually help at all. I've got russellbrunson.com, marketingsecrets.com, and I have all these brand domains, but they don't make me any money. But they're nice. If you get PR or something or you're on TV, the TV host wants to see you have a legitimate website, but that's not how you me any money but they're nice like if you're on if you get pr or something or you're on tv like the tv host wants to see you have a legitimate website but that's not how you make any money so if your goal is to make money and change people's lives funnels are the way after you have like more than one funnel like two or three funnels then you can build a website but we call it secretly inside of the click funnels world we call it a funnel hub because all it is

is a spot to like connect all your funnels so when someone comes and they go to marketingsecrets.com they show up they're like where does marketingsecrets.com, they show up, they're like, where does marketingsecrets.com? And then it's just like links to every funnel I got. And then I'm sending them down where I can actually make money and serve them. So yeah, it's just websites are just vanity for us to feed our ego and to show our moms that we have real jobs.

But other than that, that doesn't actually help at all. That's so funny. Yeah, and I'll stay after and we can talk more about websites i know a lot of you guys probably have questions on that i have a whole spiel we can go through on that what's up everybody this is russell brunson i've got something really cool for you today from my friend taylor wells and taylor spoke at our last funnel hacking live because i wanted him to share a really cool concept about what he calls the revolving pricing method and today he decided

to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JP Morgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop.

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Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments. But this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour

to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's Working Geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have, first off, the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do.

Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com. But I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two G's, workinggenius, two G's in the middle, workinggenius.com, and then use promo code secrets, S-E-C-R-E-T-S at checkout, get 25% off. But then go take the test. Again, it takes you 10 minutes, but even in a 10 minute session,

you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are, with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at WorkingGenius.com and enter the promo code SECRETS for a 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. Let's hop over to Daniel.

How can we help today, Daniel? Hey, good morning, Dante. Good morning, Russ. Good morning. So I was looking at episodes for driving traffic and it said the impression I got is that I should really go for organic traffic. And some of the problems I'm having is that when I post to certain groups, my survey, it gets removed immediately. And so I was considering running some Facebook ads.

And this is like for introductory Bitcoin education for my perfect webinar. And I wanted to get your feedback for that. I posted my survey in my feed last night. I received 130 responses. So that is still working. But when I post to groups, it keeps getting removed. Gotcha. Yeah. Most group owners don't want you posting stuff that's leading to a sale somewhere, right? They're all very anxious and fishy about it. I'm the same way. Our team, I like,

they post a link, delete them, abandon for life. So that's just because that's what, so the way you get around that is, is you structure, like if you're posting a Facebook group, structure your Facebook profile. So when someone comes to, you know, facebook.com slash Russell Brunson, they see my profile, like there's, they can find really quickly how to get to my survey. But then I just go into those groups and I'm just providing value as an expert.

And that's how you get, like you show up and you're in there for an expert. People see you like, man, this person's always helpful. This person knows a lot of stuff. Then what normally happens when you see someone who's very helpful in the group, you go and you friend request them you will follow them and you start seeing them on their feed if there's a whole bunch of links to the things that you're

promoting that's how you how you get them um that's it's obviously it's a slower way than just putting out ads but that's organically how it traditionally works if you go in the groups provide value no links but people start seeing your face consistently showing up and then they start coming to you so it's a longer game um Um, but it has worked very, very, very well. If you put viewer consistent with it, if you want to turn it on, like flip on a light switch and get traffic quickly, then yes, paid ads are definitely better. Um, and there's a million ways to do paid ads. It was like running Facebook ads, which are fantastic. Another way that's, that's, um, it's kind of a blend of organic. Like one of my favorite ways it still works very well today

and always will is um like podcast directors you grab your phone open up itunes and go to the podcast directory and go into the finance section you can mess it shows you the top 200 podcasts in each category and you can email every one of those people and speak hey um i have a really cool presentation i give on uh on bitcoin for you know or cryptocurrency for beginners. I show people, is there any way I could get on your show and talk to your audience about this? And it opens up these doors for you to start getting onto big shows. So a lot of ways to get traffic, but those are some of the things to kind of think through as you're- Okay. Thank you so much, Russell. I believe I'm going to use the podcast.

That seems like a good way to go. Appreciate it. Don't worry. Podcasts are great. You can tell whenever I have something big launching is I show up on 500 people's podcasts because it's like, all right, let's hit the circuit and go around and do them all. And what's crazy, this is what we're finding too, is let's say we're running ads to a challenge or to whatever. if i start showing up on a whole bunch of podcasts during that time our cart our um our cost to acquire a customer cuts like in a third so when the more you're out there it also drops ad costs because people are seeing you from different places like oh i heard i'm on that person that person's podcast and conversion goes up so it's

like even that one two punch between like uh organic and paid ads like that one two punch together um makes everything even better. People always ask me, which are you paid or free? I'm like, both. Both are the best. 100%. Alright, let's keep this train moving. Jonathan, you are next there. Hi, thank you for choosing

me. I'm a scout for NBA and college basketball teams and my mission is to teach parents, players, and families about how to get recruited to play college basketball. I did the OFA challenge. I've been working on this course since before I started following your stuff. So it's been almost a year. Finally feeling like, okay, it's done. It's getting out.

I've made a few funnels, but I'm not sure, one, which funnels I should be using. And I'm not sure what to be doing with the VSL for each of these funnels. So I can either share my screen or just keep talking. What's the price point where you're trying to sell? I'm trying to sell. I'm thinking about selling an $800 course is what I'm looking at. I've been trying to price it like it's an SAT course because i figure it's similar enough markets getting players into better colleges um i have a free lead magnet and then i have a 9.99 upsell where i do a video walking you through every piece of the lead magnet

and then i sell resources like email templates highlight guide social media guide and then i have a upsell on that where i walk you through how to use each of them. Again, just in more detail, that's 50 bucks for each of those. And then I go into the course. So right now, I started off with an opt-in funnel for the free lead magnet. But then I realized I could create this video guide and charge $9.99 for it. And if that's working well, use that to pay for ads. So I started off... And I mean $999 or $9.99? No, $9.99. for it and then if that's working well use that to pay for ads so i started off and then i mean

nine nine hundred nine dollars or nine dollars no nine dollars 99 cents like like lead magnet cheap cheap cheap no don't worry i'm not that crazy like wow i'm young not that stupid i have a two so i started with an opt-in funnel and then i changed the opt-in button to a two-step order button so that i could work in the order bump and i guess i'm part of me you know as i was writing it out i'm like should i just change this into an upsell but then am i doing like a double upsell to get into the course like i don't know and then for vsls i'm like i'm i'm worried that i'm just gonna be doing the same vsl every time then that's gonna get boring if i always do the same who what every time, then that's going to get boring. If I always do the same, who, what,

who, what, why, how framework. Yeah. Um, gotcha. So I typically, when people ask me what funnels, the best funnel is usually tied to price point, right? So that's why I asked for 800 bucks. So typically 800 bucks is going to be, it's, it's a lot to sell on a VSL. Um, you know, typically VSL price points are like 37 to maybe two 97 issues, like kind of the sweet spot for VSL price points are like $37 to maybe $297-ish, like kind of the sweet spot for VSL. When it shifts to a higher price point, that's when I'm switching from a typical VSL to like a webinar. An $800 offer would crush on a webinar. That's the tool I would use to convert people at that price point.

So I think what you're doing right now is having people register, two-step order form, order form bump. Do you have any other price points between the $10 and the $800? So I have two $50, I have a $50 resource pack, and then I have a $50 video guide to walk you through the resource pack. Okay, sick.

So what I would do is I would do, keep the funnel you have right now, like $10, $9.99, order form bump, upsell one to the $50, $50, and then on thank you page, they'll be like, okay, I hope you enjoyed this. Now they're like, I do this all the time, my funnel's like on thank you page.

I'm like, all right, so class is starting right now. We're gonna jump in right now. I want you to register for this web class. We're gonna go take you through the very first session. I'm gonna show you how to do blah, blah, blah, blah, blah, and they register, and now you got a full webinar that you do and then to sell to $800. And so it becomes like a thank you page.

It's a thank you page offer to get them to the next step, you know, the next, the next funnel. But then also you can run that just as a webinar funnel by itself. And that's kind of how I do. So like look at the back of my funnels and always pushing to the same, you know, to some other funnel that we're also writing separate ads to. But that'd be my next step for you is just finish out that funnel and then plugging in a webinar funnel on the end of it. Then you can also run ads directly to it.

Awesome. Thank you so much. I really appreciate it. Have you gone through any of the perfect webinar stuff yet? Have you gone through any of the perfect webinar stuff yet? Define. I mean, I've done, so I did the OFA course. I've looked at the perfect webinar a bunch. I've recorded a few videos, but I'm, I need to get over that perfectionist mindset still. I was so good at it with so many things. But now that I'm doing videos, I'm like, oh, no, I don't like the way my eyes looked in this. And I'm like, okay, I need to bring it back.

I'm a scout. I've gotten used to being like I have 80% information. I need to just get it out. But I'm still breaking that into my head for videos. So I've not actually made a perfect webinar, but I've gone over it far too many times. That's the next step for you, man.

Cause that's, that's going to be key to unlocks. Like you've been able to scale and grow as being able to sell the $800 thing. And it's going to be through a perfect webinar. If you're coming to FHL on day, on Friday, I'm doing two huge sessions, two 90 minute sessions.

They're all just going deep and perfect webinar, psychology, how to break things, all kind of stuff. So if you've got FHL, that'd be awesome. The other option is September 24th through the 26th, we're doing another – we did the Selling Online Challenge two weeks ago. We're doing another one. And that entire three-day event is just building out the Perfect Webinar, understanding it, mastering it. So either of those spots is where you can get deeper into those if you you want to geek out with me on, on writing the webinar scripts. So, which is my favorite thing to do of all the things.

So it's going to be fun. I'm in, I love it. Thank you so much. Yeah, man. Well, nice to meet you. Congratulations. Appreciate it. Yeah.

All right. Let's hear from Sam. Hey Dante. Hey Russell. Hey Sam. Hey, hey. I've been, I've been, I've, Hey Dante, hey Russell. Hey Sam. I started with the Your First Funnel challenge back in October last year, 2023. Had some great input from Dante and the team so thank you very much for that. So the funnels are pretty much ready to go. I've basically had to take a step back and actually write a book

and so the book is almost ready for publishing so I'm a physiotherapist in the UK by trade and the book is on interview skills for healthcare professionals so it's not what questions you're going to get asked to interview it's the bulletproofing of self-belief and getting people ridiculously confident at going into that interview and absolutely smashing it so um my uh when we first started back in october i was actually thinking of um still sticking down the physical therapy side of things so uh the back pain blah blah throughout this process so thank you to Dante and the team um throughout the process I actually realized that what I'm passionate about is actually helping people to help themselves and by doing that I will inadvertently help their the people that

they're looking after so I'll have a wider impact but also have some time for myself which isn't selling time for money. So I've just got a couple of questions with regard to the book side of things. And also just to thank Russell for posting his things on how he's writing the book, because I've been following that as well on Instagram. That's been spot on. So thank you for that, Russell. The questions are, in terms of the book funnel, my initial thought is to price the book at £9.99, so it's low ticket, and then have an upsell for the audiobook at £2.99.

Price it separately and sell it separately on Amazon at a higher price. So if they're just going directly to Amazon, it's a higher price and they're more likely to come into the funnel hopefully and then in addition to it I've got course options as well so I've already done a beta test on the course and got some feedback from that but I've only done it once and but I'm my brain's a bit scatty so i like to do a lot of things and i'm trying to stay focused and stick on one thing so my other thought is that it would be perfect for a perfect webinar but only at 30 minutes rather than 90 minutes because i feel like if i deliver a 90 minute perfect webinar i'll be giving away too many of the tactics rather than just the

framework so it's a it's a 10 chapter book um it's at the moment it's 30,600 words um and self-belief body language manifestation side of things um applying it that way it is all within it as well as how the NHS system works in the UK and some clinical things. Initially, I narrowed it really down to physiotherapists. But actually, when I've looked at the numbers, that's not going to be lucrative enough in terms of how many physical therapists we have. So I've expanded it to health care, UK health care professionals. What's the price point of what you're selling on the webinar or did uh so the courses will be um 69 69 pounds for the pre-recorded version and 150 pounds for a

three-hour deep dive course uh which is split into two days so one and a half hours uh one on a tuesday one on thursday and then i'm not sure with regard to the webinar whether i do that yet or whether i just stick to the well no i i'm i don't know if i'm trying to so the question is kind of like what to do next basically like i got a bunch of pieces yeah cool so i think what I would do just to make it simple and get something out the door for you is like doing the book funnel, like you said, right. Is the book done then mostly done? Yes. I'm literally doing final edit and just then working out how to publish it

properly. So that was another question with your books. I know that you, cause I've got the trilogy and I can see on the the back that it's priced at like 26.99 dollars um and we obviously just paid P&P for it and got on board with the first one or challenge and um do you sell it separately as well and how do you publish it as such a beautiful book? Have you got a company that does it for you or do you order it through Amazon? How do you set that up to be easy to price?

So those three books, the three secrets books, those are done through a traditional publisher. So Hay House does these. And so that's a little different because Hay House, they own the rights to it. And then in my contract, I have a wholesale deal so I can buy them wholesale from them to do my free plus shipping funnels. But I have 2000 other books that we sell. Uh, I mean right here,

they're all just free plus shipping style books, you know, I don't have them close, but we self publish all those. And so there's a lot of ways to self publish. Like Amazon has create space. You can self publish. There's a site called 48 HR books.com that we publish sometimes through.

Um, there's a lot of just print on demand, but print books, you, you print and print like print like 100 of them put them in a warehouse and you can ship them out at a at a time um yeah then you know you can hire designers to to do the internal design and the cover design and stuff like that on sites like odesk um we've done that a lot in the past so that's kind of like the book side and then what i would do for you for the funnel i would like have the have the funnel where you're giving you're selling the book um and then uh order form bump is where we put the audiobook typically and you said 297 you

said $2.97 yeah to bump it up to an audiobook so i charge my audiobooks i charge 37 um which is expensive because i go to amazon it's way cheaper but i'm like you get the audiobook plus you get and i bundle this together so it's a unique offer because you want the order form bump the goal of the order form bump is try to cover the ad cost so you how do you create something that's that's you know 27 to 47 is usually the sweet spot for an order form bump so it's like taking the audiobook plus maybe it's like some worksheets plus it's like a two-hour console you did with some, you're just bundling a couple of things together to make that so that,

because if it's just 297, it's not going to help cover ad costs and then it makes the metrics of the funnel hard to work, right? So that'd be the order form bump. And then the next page what I would do is I would take your two-hour webinar you want to sell for some pounds.

I can't remember. I get confused with pounds and dollars, but- 150. Yeah, 150 pounds. I would just make an upsell video then that's selling that. And I would call the course. So it's like, hey, I have this course. pounds i can't remember i get confused with pounds and dollars but 150 yeah 150 pounds like i would just make an upsell video then that's selling that and i would call the course it's like hey i have this course it's you know whatever and like and then sell that and have a one-click upsell to the to the uh pounds 180 pounds um and then and i wouldn't worry about the live one right

now like i the live one may be in the future but ideally you want to get a funnel that's that's just we can get working that's not going to going to take any extra time from you right now and just focus on that right now. So I put those three things, those three offers in place, create the funnel, and then launch it. Then as you start getting momentum and it starts growing, you start getting people buying the book, then you can release a live event later. But I wouldn't do that now because you don't want to like – if you're selling both of them and all of a sudden you get one person to buy. Now you're doing a three-hour live event for one person while you're testing and it's not ready yet. And like,

so I just like make it as simple as possible on yourself right now. Just get those three and then let's start driving traffic and just start the process and start getting customers coming in. And then from there you can start making some really good decisions and choices, you know, and what the next best step is. Oh,

thank you. Just one last question very quickly. And the expert empires event that're doing in London, you said to Nadine when he mentioned about his two comical rewards. Mine is here. It's currently cardboard, but it will be physical eventually. You have a very tight schedule so when you come down the only reason that i would buy a ticket to the expert empire thing is because of you and to come and see you live and potentially like grab you for 10 minutes afterwards um because at that point i'll be like a month for two months further on and yeah so will you actually have time for that so is it worth me spending money getting down to london to come and see you like because i'm already in the click funnels i'll

be renewing my my membership um in october for the 1997 anyway um so yeah would that be well i know it probably would because there might be other people. But I went to an Expert Empires event for a pound, and they basically told me that I'd jumped the gun by getting involved with ClickFunnels. So I was like, okay. So then I – Oh, we lost your audio. I was like, well, I'm not doing that because – so, yeah, would it be worth it?

Would you have time or would you not? Because if not, I don't think I – I'm moving house at the minute, well, I'm not doing that because yeah. So yeah, it might be worth it. Would you have time or will you not? Because if not, I don't think I, I'm moving house at the minute as well. So I'm paying solicitor fees and things like that. So I'm just like, have I got the money for it or not? Honestly, those events are usually pretty hectic for me. So I have two presentations and I think there's a VIP night.

So the VIP night, I think I'm hanging out with all the VIPs are, I don't know what it is. I've got my boys coming with me as well. So I'll be there for the whole time I'm there. Usually it's hard to break out an event and spend time because there's going to be 800 people who are there also for me. So that's definitely hard. So it's up to you.

I mean, yeah, so I can try to make time, but I can't guarantee anything because it's just always hard. Question is your presentations. Will it be something that I've not already got on all of all the massive wealth of detail that I have on? Probably nothing. Probably nothing shockingly new. No. OK, cool. That's probably my decision. But have a great time in London. Thanks. Thanks, Dante. Thank you, Sam.

So I first came to Edward Jones with a great deal of trepidation when I first met with my advisor. And I really was feeling vulnerable about what I would have to share. I was, of course, pleasantly surprised to find that there was absolutely no judgment and a lot of support. And when it was time to get serious, he really took my hand and helped me to do that. Edward Jones. We do money differently.

Visit edwardjones.ca slash different. So what's it like to buy your first cryptocurrency on Kraken? Well, let's say I'm at a food truck I've never tried before. Am I going to go all in on the loaded taco? No, sir. I'm keeping it simple, starting small. That's trading on Kraken. Pick from over 190 assets and start with the 10 bucks in your pocket. Easy. Go to kraken.com and see what crypto can be. Not investment advice. Crypto

trading involves risk of loss. See kraken.com slash legal slash ca dash pru dash disclaimer for info on Kraken's undertaking to register in Canada. Let's hop over to Mark. How are we, Mark? Hey, can you guys hear me? Yep, we hear you. Okay, appreciate it. So just to introduce myself, Russell, I'm an entrepreneur. I've been a stock market trader, and also wrote a book which I have right here

and one of the things I'm trying to do is I'm trying to get a what do you call it an app created so that I can I have a system that I created

to help people be more consistent over time because I know a lot of times what happens with entrepreneurs, and I've seen this happen over and over again, entrepreneurs get very, very excited about a particular thing. And then they may start at it for three or four weeks, and then they drop off and never see them again. So my system is to try to help people be more consistent over time. So I'm trying to go about it in an app. And what I'm thinking about doing is creating a community where it's like, okay, the app itself will cost around $29 to $39 a month. But within that, I'll offer a community of like a private Facebook group potentially. And then maybe like a weekly or biweekly webinar. what we're doing here where I'm answering people's questions and helping them with their issues or whatever's going on within their lives. I mean, that's kind of where I'm at right now.

So what's your question exactly, Mark? So the strategy, I guess, then, how does that sound? Does that sound like a doable framework for you from your perspective? I think so. I would warn you from starting an app project. I've started eight app projects in the last decade, and none of them have ever made it to completion. I would say do the easy ones. It's going to make you money quickly, fast.

Do it in ClickFunnels. Build a membership site. Plug in a community. You can do it all inside of ClickFunnels. I would start there. And then if it blows up and you make a ton of money and then you want to reinvest in an app, that's what I would do. But I don't know. Apps are way harder than – anyway.

And I've got pretty good resources to build apps. It's just always kind of a nightmare versus like – I'm always like, what's the shortest path to cash? You can replicate almost all of it inside of ClickFunnels and the membership side with the community side there and just do that. I would start there, get it rocking and rolling. Also, the perceived value of an app in someone's mind is like $2.99 a month. Like that's the perceived value of an app. And so versus like you could sell what you're doing for probably $299 a month versus $2.99. It's because the perceived value of the app versus like a membership is just different.

You know what I mean? So that would be my quick recommendation. The model is sound. Like it works. Obviously, we're doing some things very, very similar. But yeah, that would be the things I'd be looking at. Okay. All right.

And then I guess my next question is – and this is like – okay. So I'm a business person as well and I work a full-time job. And so it's like, if you're not in, like, in my book, I have, okay, some strategies for using your resources to create a business and potentially create wealth for you and your family. So if I'm, like, I would say one of the aspects of it, like the time aspect of it, I've really wired tight. But some other aspects of it are probably more of a work in progress. So how do you kind of manage that where you're trying to, okay, like, for example, monetarily, I'm not where I want to be yet, but I want to get there. So how do you manage that with people and say, here's some ideas I have here. My plan is I'm not quite there where I want to be. How do you handle that?

Yeah. When I do that, I was kind of, I positioned myself differently. So as opposed to position myself as the expert, I positioned myself as a reporter. So like, here's the goal I am trying to achieve.

Here's what I'm learning from who I'm studying from. And like, I'm taking them on a journey with me. Like you have a similar goal as me. This is where I'm going. This is the, you know, this is, yeah. And then here's where I'm learning from. Here's what I'm studying.

I'm going to bring this expert into it. I'm going to interview them and you can listen in behind the scenes. And like, you're going on that journey with them, which is a very solid positioning when you're doing something like this. So. Okay. I think that's all I have for now thanks russell awesome mark no worries all right we got four more minutes how many work we get done four minutes yeah we're getting really

close let's go to tatiana and we'll see how much we can get through four minutes all right thank you so much super excited uh quick question uh actually i'm a very short introduction. I'm a brand strategist. I worked for 15 years in corporations. Extremely stressful. I got sick six years after I resigned. I started my consulting business and three years companies, and I want to go to one to many. So my plan is to create a course where I teach entrepreneurs or small business owners how to build positioning and their messaging to capture clients or to attract more clients. Biggest question I have here, two questions. The first one is, what could be a strategic audience that I can work for? All this can work for anyone, but I'm struggling in defining that more specific audience. And the second one is because I'm known in the corporate side and not I don't have an audience yet for the entrepreneur small business. How can I start building that faster? is i'm doing obviously social media i have my lead

magnet up up but it feels so slow so any step by step and i'm member prime mover member of all these things and i'm just overwhelmed with so many paths and i just want one what should i do right now okay um i think like if you want to speed the there's different ways right like organics the slowest paid ads are the next fastest but the fastest way is joint ventures and partnerships so i'd be looking at everyone in the entrepreneurial ecosystem that is currently serving your dream clients but they're doing it from like i'm teaching funnels or branding or traffic or whatever it's, how do you co-create something with them that shows the branding side of it? Right. Um, cause that's going to speed up your, like, if that's the thing I need to get this working quickly, that's what it'd be like, who, who are the people that already have a dream

clients and partnering a good example. It's like, uh, when we launched click funnels, uh, we were growing like crazy and Jim Edwards came to me and he had this funnel, this copywriting software. He's like, Hey, I got copyrighted software. You got funnels. We should do something. So we co-branded funnel scripts together, made it together. And you know, that business has done multiple tens of millions of dollars because he was able to take my existing list, audience credibility, his software, we plugged it together and then it was able to go quicker. And then, but it's not just me. I also did the same thing with, um, with, uh, how, what's the leadership guy? Uh, John Maxwell.

So he has John Maxwell and they have copy product and he's got other ones. So he's partnered with different people taking his core thing. And so that's the way to get to grow the fastest is like, who's already, who's already growing and how you take your brand strategy stuff and, and, and do that with them. I mean, part of it can even be like, find a couple of those people that your dream clients and go say, Hey, your brand's cool, but you're missing these 12 things. Like, let me come out and they do it with them.

And then all of a sudden they have this big brand overhaul. And now it's like, now let me, then there'll be excited. Like, let me take this, my audience, I can show my audience like what you did for me and then how they can do

for you. And then it opens up a big door. So for me, if I was going for speed, that's what I'd be looking for is let me find two or three people. We've got my dream clients. Let me go serve them. Let me blow their minds.

And then like, how do I get access to all their audience through that process? You know what I mean? So how about the ideal customer? How do I define that if I can serve many people, I would say. Who do you get most excited about? Because I'm saying I could serve a lot of people, but like the ones that are the most fired up are very much just like, I like small entrepreneurs, one to 10 employees who are

still in the business. Like, that's who I want to serve. I don't want to serve big corporates. Like I get these corporate clients come in and like, we'll pay you X amount at all, like insane numbers. So like come and teach our, our marketing team how to do funnels. I was like, I'd rather die than teach some guy who got hired. Doesn't actually care about this. Like I want the young entrepreneur who's hungry. Like that's who I like. That's what I want to hang out with. So I want to talk to you. So I just say no to all that. Like it's crazy money.

They're like crazy money to throw at me. I'm like, no, that's not are my people that's who i focus on so if you it's like who would you like hang out with and talk to anyway just because like you love those people enough that you would and not and like that that's the real question because there's money in all of them it's like who do you actually who are you obscenely passionate about serving and like that's who i'd focus on is it strategic to tie back with my story of being a corporate woman, getting sick with stress and going back? Will that be something that. For sure.

Yeah. Use that. That story is essential. Right. Awesome. Thank you so much. Very cool. We got one more,

one more Dante. Yeah. Come on. Hashtag over deliver Russell. Yeah. Let's get it. One more. Then I,

then I got to bounce and get back to slides. Thank you so much. No worries. How are you doing? Happy Friday, everyone. Good, and you, happy Friday. My question is super quick, and I think it's going to help everyone. So when you are already doing ads, more or less, what is the time that you run those ads to test? So for you, it's like, what, five days days, it starts working, it's a good ad,

it takes me 10 days. I mean, obviously, I know it's different, your account is bigger and all that, but what should I use as a, you know, a more or less? Cool. So I don't do so much on days as much as like ROI, right? That's always the goal. So my first goal when I'm running any kind of ad campaign

is, is this going to be a break-even funnel so if i spend a hundred dollars i make a hundred dollars that's my very first metric that i'm looking for so i what i would ask you if we had a lot more times like what's the product what's the offer what's the you know so but i figure out let's say it's a webinar for example and say you sell a thousand dollar product so what i would do is i'm going to say okay i'm just i'm going to invest a thousand dollars to drive this webinar and my goal is see if i can make if i can break even and I can sell one. If I can sell one, spend $1,000, I made $1,000.

I'm like, okay, this is a break-even funnel. Now I can scale this and grow, right? If it's like a VSL funnel, let's say, and I'm driving in the sense of selling a $97 product. For me, at a lower ticket, I might spend $300. I'm going to spend $300. And my goal is to see if I can sell three of that. And I'm going to watch that and test that. If $300 is gone sell, I sell one, three, you know, five and that becomes the thing. And if, if I, if I don't at least break even like, okay, so someone else calling through

find that, um, keep your mics muted, please. Yeah. Anyway. So like, that's kind of the thing. So for me, it's always about that. Like I want to, my first goal is like, I got to break even. So I know how much do I make if someone buys. I'm going to invest that much in ads.

I test it. Or maybe I might do two – if it's a lower ticket, sometimes I'll do more money just because it's hard to get the numbers. If I'm selling a $10 book, if I spend $10 on ads, it's not going to work. If I have upsells and downsells, that's kind of how I start testing. And if it's a break even, I'm like, okay, cool. What can I tweak to get it better than break even? So I'm going to try some different ads. I'll tweak some piece in the funnel a little bit and I'll run it again.

Now it's like, oh, I did better or did worse. And then you kind of get it to the spot where, you know, so the team on the number that our team looks at is ROAS, so return on ad spend. So every week they'll come back. Okay, let's keep going. So, yeah, so my team every week, they give me, it's a ROAS report. So the show, it's like, hey, we spent X amount of dollars on this funnel, and the return on ad spend was whatever, right? So the numbers, so one ROAS means we spent $100, we made $100.

Like, ooh, that's awesome. Which usually I don't like that because I still got to pay for the ads team. So, like, one ROAS is like, ah, it's not really ideal. Like, 1.2 ROAS usually covers the cost of everything as well. So 1.2 ROAS for us is like, okay, it's not really ideal. Like 1.2 ROAS usually covers the cost of everything as well. So 1.2 ROAS for us is like, okay, that's basically break even. If we get something that comes back, it's like three ROAS, we put a dollar in and made $3, then it's like, okay, scale it, you know, or five ROAS and stuff. Or it comes back at like 0.8 ROAS, it's like, okay, it didn't really work.

What do we got to tweak? What do we got to change? And so we're just kind of like, it's just this game that you're always kind of playing in the funnels. And so, but that's the game. So that's how I do it. So it's not so much how many days. It's the amount of ads you're willing to, I mean, risk or invest in the funnel to test it out and see what happens.

And then it's just as it works. And you keep tweaking and put some more in, tweak and paste some more, put some more in until you get a spot where you're spending $100,000 a day. That should be everybody's goal. A hundred grand a day, minimum. I know that's insane right now for most people, but that's the goal, right? Because again, if you get a funnel where it's like three times ROAS,

you put a hundred grand each day, you get 300 grand each day. That's insane. Like that's a party every day. So, yeah. Well, awesome. Thank you so much for your time. I really appreciate you

and I appreciate all your wisdom all the time, social media, everywhere. So thank you. I appreciate it. No worries. Thank you. Thank you. Okay. Blake, Blake requested. So I'm going to click. I'm going to, okay. Blake's connect. This is Blake T out. Hello. Hey, what up? Hey, Russell. I'm good. I'm good. And everyone from ClickFunnels. I'm good. I'm good. Where are you from? Nigeria From Nigeria, very cool Yeah, yeah, yeah

I really just want to ask a question Like I don't know if I can It was a marketing question I'm trying to run something for my sister's brand It's a honey brand and I feel like it's a commodity, right? So I'm not sure the approach to take Because I try to think I'm approaching

it from the angle of okay instead of like marketing it as honey come from the angle of something it solves maybe an illness it solves and stuff i don't know if i'm going the right way but i just would really like your help on how you would approach marketing a commodity or a seeming commodity did you say did you say product was honey is that what you said yes interesting what what's uh what's what's unique about your honey is there like a unique selling proposition or anything like that um it's supposed to have really high i don't know much about it but i've been reading on it like she's the one but i'm really high um mgo is what has um antibacterial properties that helps um cure stuff um builds up your immune

system so i know that's the main thing like she keeps talking about interesting yeah i think for me if i was selling a commodity the first thing i do is try to figure out like who are the type of people i want to sell to right so like if it's going to be health food or if it's going to be you know something to make your your carnivore diet taste better you know i'd be picking a segment right because like most of the carnivore diet they they're allowed to eat honey or people who health or allergy like i picked the the who i wanted to start first and then from there it's like you know what's what's the result of this product gives the person so i'd be number two and third step is like what are other things i can i can bundle with this commodity

then make it unique so my offer is different right it, oh, I could bundle in – it could be a course on how to lower immunity or on – if my segment is like health person. If my segment is carnivore diet, it could be like here's how to add honey to your diet to blah, blah, blah. And then I'd be adding either courses or different things to decommoditize it by making it a unique offer that's just yours. Does that make sense? Yes, yes. That makes a lot of sense. Okay. So.

Okay. You should send me some honey. I want to try some. No problem. Thank you. That's awesome. Well, great to meet you, Blake. Is it Blake?

You too. Yeah. Black dog. Black dog. Awesome. Great to meet you, man. Very cool. Okay.

Well, that was fun. All right. We'll do one more and then I'm going to get back to working on slides because i don't know if you guys know this or not but funnel hacking live uh international is coming up in less than a week and i am killing myself getting slides done so i just want to jump on real quick and test this platform out so that'd be fun so see uh all right let's do marcos he's up next in the queue so i'm gonna figure out how i do this marcos you there hey what's up russell what's up ben hey what's up guys um yeah so me and ben are acquainted i had a good question that i've been thinking about um recently so my question is with the click funnels uh two comma club and all of the awards was the intent for it

to get as big as it did um because i find that i have i'm i run an agency and i have clients who use click funnels and some of them i have clients who use click funnels and some of them are they'll literally make click funnels because they just want to like grab the award and use it in their marketing was that the intent um from the beginning for it to get so big and become such a a prize piece for marketers that's funny i think um so if i'm completely honest initially i did it because i just wanted my own award because that was like the real reason initially because I was actually – one of my buddies, he was doing a launch and he was a music producer in the background of his video. He had all these cool records because he helped people win stuff. I was like, oh, that's so cool.

I wish we had something like that. That kind of spurred it initially and then I was like, what kind of award would we do? And then I had bought the domain name 2ComicClub like years earlier and never did anything with it. I was like, oh, we should call it the 2ComicClub Awards. And I remember messaging Dave. And I was like, Dave, how many people on ClickFunnels have made at least a million dollars? And I think there were 79 people at the time. And then that kind of started.

Like, we should do an award. And then, yeah, like I think a lot of these things like that, like you don't know what it's going to turn into. It's just kind of like a thought and the next thought. And so then we made the award, which turned out amazing. And then with Next Spun Hockey Live, we announced it and people freaked out. And we just did the pictures on stage because we thought that'd be kind of fun. And then, yeah, then those start turning people's ads and their assets kept going. And then it kind of took a life of its own.

So it was not, I don't think I strategically thought it through. But looking back in time, it's like, like oh wow that that was turned out really smart and by the way i just finished this slide on this presentation showing how people wanted to comical board let me pull the slide again real quick um because insert blatant pitch right here russell photo hockey live is a week away uh if you don't take a check go check out FunnelHockeyLive.com. Let's see. Yeah, so right now, as of today, 2,522 people have won the Two Common Club Award, 343 have won Two Common Club X, 105 have won one of the Two Common Club C Awards, and nine have gotten the Two Hard Award, which is crazy.

So anyway, it was one of those things that wasn't planned out, I don't think, ahead of time, but yeah, it's turned into obviously a big driver for us in the community and for entrepreneurs as a whole. Yeah, it's pretty sick. I think it's paved the way as a marketer where everyone's like, oh, I've got to get the Two Comma Club Award eventually. It's like achievement hunting on Xbox. It's like you've got to add that Infinity Stone to the gauntlet at some point if you're a marketer or else you're failing. Oh, 100%. Well, it's funny too.

Hermosy, when he was in the Air Circle back in the day, he loved winning awards. And so, like, half the awards we made for him, say, I won two Commons Award. I won another one. He's like, what kind of winner? I need something else. I'm like, two Commons Club X Award. And he got that. And then he's, what next?

Two Commons Club C Award. And he's like, what next? I'm like, two hard awards. He was the one initially. He won our Inner Circle of the Year Award initially. Just all these things. But he was the one chasing awards. And I was like, man, it's crazy what people do to win an award.

And yeah. And I think it's also cool because it gives people belief they can do it too. You know what I mean? It gives them something to shoot towards. Entrepreneurship's hard because it wasn't like – like I was wrestling. I was like, I want to be a state champ. I want to be an All-American. There's always something to chase.

But entrepreneurship's like, I want to make some money. It wasn't something to chase, like a tangible, like a beginning and an end. Like, oh, I want to make some money. Like it wasn't something to chase like a tangible, like a beginning and an end. Like, Oh, I, I achieved the thing, you know what I mean?

And so it just makes it more fun. I love that. Well, appreciate answering the question. Good luck at a funnel hiking live. No worries, man. All right,

everyone. Well, this is a test to see if you guys show up and we got probably 30 or so people on here now, which is awesome. So maybe we'll do this more in the future, more long form when, uh,

when I'm not crabbing for funnel hiking. I definitely think we should. Yeah, this is really fun.