Marketing Secrets with Russell Brunson - Question: Imposter Syndrome?

Episode Date: February 2, 2022

In the recent "Ecomm Vs Expert Smackdown" event, a question about imposter syndrome was posed by Ben Moote. Russell Brunson introduces the Q&A segment from the event on his Marketing Secrets podcast, highlighting the relevance of the topic for everyone in their career journey. Ben shares his struggle with imposter syndrome, expressing how deeply ingrained beliefs of scarcity and unworthiness have affected his opportunities and relationships. He seeks advice on overcoming this negativity to move forward. Russell responds by acknowledging his own experiences with imposter syndrome, revealing that he still faces it despite his success. He emphasizes the importance of shifting focus from oneself to serving others. Russell shares his personal coping mechanism of prayer and focusing on the audience's needs rather than his own insecurities. Alison Prince recounts her initial fear of public speaking and how she visualizes passing her fear to someone else, like Russell, before going on stage. She shares how this technique has helped her overcome her nerves. Russell adds that having support systems like momentum coaches can be crucial in dealing with imposter syndrome and other limiting beliefs. These coaches provide guidance and help entrepreneurs navigate their challenges. Alison underscores the value of momentum coaches in providing support and guidance tailored to entrepreneurs' needs. She shares her gratitude for the opportunity to work with individuals who are willing to take risks and make positive changes in their lives. The conversation highlights the ongoing nature of personal growth and the importance of having support systems in place to navigate challenges and achieve success in entrepreneurship. Learn more about your ad choices. Visit megaphone.fm/adchoices

Good morning, everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today's episode, probably the next couple episodes, I'm going to do some Q&A. And the way we actually did this Q&A was kind of fun. Allison, Prince, and I did an event last week called the Ecom vs. Expert Smackdown. We had some hot seats, and some hot seats were, you know, very specific to whatever topic we were talking about. But some of them were things where I think would just help everybody. And so I'm grabbing some of these clips of our responses to hopefully help you guys. So the very first one, um, is actually, it was a question asked by Ben Moot and he's someone who, um, used to work for

ClickFunnels way back in the day and then it's gone on to go and out there and, you know, he creates products and services and he's published his stuff and he's been at all the events and he's, he's doing the work. Um, and he asked a question about imposter syndrome. And, you know, I know this is one that I think everybody struggles with, at least at some point in your career. And so I thought it was powerful. I thought it'd be useful for all of you guys to hear as well. So we're in Cuba theme song. We come back. You're actually here.

Brent Cole Peters on our side asked the question. And then Allison and I will respond to it. And hopefully from that, you get a nugget or two that's going to help you out in your journey along the way. Thanks so much. And with that said, let's cue up the Marketing Secrets theme song. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?

That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Who's up next, Brent? Okay, this is from our friend Ben. So this goes to, again, the mindset that you guys have just touched base on. And I appreciate Ben just being really open and honest about this question. So I'll give you a little bit of context here, and then I'll ask the question. He says, my belief that things are scarce and that I don't deserve it are so strong that I am actively losing so much money, so much opportunity and to give and serve close friendships and more.

It's wrong, but it'd break me if I, if to break that belief. So it's this belief he's got. So the question is what has been the most successful path that you've chosen to kick that negative inner voice in the mouth and move forward? Imposter syndrome, right? This is something that people hear all the time. Like, I feel like I have imposter syndrome. I don't feel worthy. I don't feel ready. I don't fake those things that happen in all of our heads. And, like, I feel like I have imposter syndrome. I don't feel worthy. I don't feel ready. I don't feel like those things that happen in all of our heads. And I got to be completely honest with you. Yesterday, like, I couldn't sleep the night before this whole event started. Why?

I was freaked out. I was scared to death. Like, it doesn't matter what level you're at. Like, you're always nervous. You never feel ready. You never feel worthy. You never feel, like, every year at Funnel Hockey Live, I'm backstage. I'm just like, oh, my gosh. Like, why are people here? I'm a little kid. Like,

I don't even know what I'm talking about. Like, what if they see through me? They don't think like I don't know what I'm talking about. Right. And like, it's just all these things keep happening. And I have to come back to like, look, it's not about me. I think that's the problem is that we try to put it all on our shoulders. And like, when you realize it's not about you, it's like, I'm here to serve those people. That's when it starts shifting for you. And for me, when I'm backstage, but I'm here yesterday before I came out, like I had to get consciously get into this thought and I, I do it through prayer. I do it through thinking through whatever it is, but I'm thinking like, okay, I'm nervous. I'm anxious. I said, but like, this is about me and this is not about me. This is about these people who have been called to serve.

And if I don't step in and don't serve those people, like, like that's like, that's not what I want either. And so it's trying to get out. And it's, I understand because it's hard and it comes back every single time. It's not like, oh, I kicked that 10 years ago and it's done. Like, no, every single time, every time people like FHL, but before I go out, I might get every presentation. I get nervous. Like you still get nervous. I'm like every time because I put it on like me. What if I mess up? What if I don't like me? What if I talk too fast? What if I slow it? And I'm like, okay, okay. I'm like, it's not about me, not about me. And I start saying prayers for myself. I pray and I please help me to be able to serve these people. Please

like, like when I'm talking, I'm saying something, let the right thing show up so that I can, I can deliver it. Cause it's about their experience, not mine. And so for me, that's the biggest thing because it doesn't go away. At least it hasn't for me yet. I'm hoping someday it does. That'd be amazing. Um. But it's shifting for me to them. And when you start shifting that, it takes the pressure off your shoulders because you're realizing it's not like it's not about you. And if it was about me, like I'm not talented enough to actually do what I do. Like you guys are all fully aware. Like I am not that talented.

I'm not that gifted. I'm not a good speaker. I slur. I talk too fast. Like my wife last night, she's like, I jumped in for a little while. She's like, you were talking so fast. Can people understand you? I'm like, oh crap.

I don't even know i hope they can like i'm not that good but like i just learned so much like like i'm just i've been called to show these people i'm probably gonna mess up like half they're gonna hate me by the end some are gonna be confused but there's there's a group of people who like like they're gonna hear my voice like that's the that's the goal and so like that shift is what gets me out of that and so i think hopefully partially to help people comfort like it's like we all feel, I still feel it heavy. And the bigger the thing is, the heavier it is. Um, that's number two is like personal, some personal validation for you.

I told Steven Larson's first product I've ever bought from Steven Larson ever was the product you and him did together. So you're creating good stuff. You're making good offers. You're doing good. It's like, so like that's like, hopefully that's validation for you as well. It's like, oh my gosh, like I got Russell to go run and find his credit card on new year's Eve at two in the freaking morning. And then the order failed and he kept trying, kept trying.

Cause he wanted the thing. He didn't want to miss out on it. So like, like you made a really good offer. Like I was up at two in the morning buying your stuff. And so like, hopefully that's some personal validation for you as well. One thing that, um, I remember the first time Russell asked me to speak on stage guys, I did e-commerce for a reason. So I could hide behind my computer screen. Right. And so Russell asked me to speak. And I just remember all this fear that I had inside of me. Um, and, and what Russell goes through, like I've seen it behind, I see him dancing. We were doing pushups yesterday to get like the antsiness out. It's a real thing and it doesn't go away. But one thing that I've done is I picture that fear, like holding me

down. Right. And so I'm like, if I can figure out how to get rid of that fear, offload that fear, then I can step into who God needs me to be. And so you'll notice when I come on stage for the first time, like I'll hug Russell and he doesn't, you don't know that I do this, but in my mind, I'm like, okay, Russell, you're holding my fear for me. Cause it's too heavy for me. And he walks off the stage and then I feel lighter. And so it's a visual thing for me. And then even at Funnel Hacking Live, my 12 year old was on because I want them around this community.

He was there, comes to me, he said, mom, I got your fear. I'm going to hold your fear for you. And it was recorded and it was so sweet. And so that's kind of become a thing for us. When our kids do something hard or when I'm about to go on stage or present on an online thing and they can see the nerves, they'll come to me and they'll say, Mom, let me hold your fear. Go step into who God needs you to be right now. It's not about you. It's about everybody else.

And I think that has helped me tremendously, that visualization. So thank you so much. And I'll hold your fear. I'll hold your fear next time. That's cool. And I wonder too, Allison, maybe you can just talk for a minute about momentum coaches a little bit here and what they do and how they help. I can't tell you how much momentum coaches have helped me personally. And it was such a big thing for me. That's why I was like, Russell, we have to have these for our people. The coaches have been trained to understand these feelings.

And just like Camille was talking about earlier, some of the stuff that she's going through and the pressures that she's going through and the pressures that she's feeling, she hops on a call with a momentum coach of two a month. And you get to talk to them. It's not in a big group. You can talk about how you're feeling. We've actually had people come on and say the momentum coach was actually worth the entire cost of the program because it helped them with that. Like this limiting belief that you have, it is holding you back. This momentum coach is the one that can actually hold that fear for you, right? And help talk you through that so that you can step into who God needs you to be. Like

you needed to be there for Russell. You needed to be there for him. And the momentum coaches are there to help you through that process, to help you understand why you're feeling the way that you feel and break that down for you. No, they're not, um, psychologists or any of that stuff. They're life coaches, but they're trained in the business world. They're trained in the entrepreneurial world. They understand, um, the higher the level, what did I say? The higher the level, the higher the devil, right? They understand that process and they're there for us. I know I won't go through the program, my business without them.

Russell doesn't do it. And so that's why we wanted to provide it for you. So hop on a call with that momentum coach and they'll talk you through it. And like Russell said, it doesn't go away. That's why these momentum coaches don't go away. They show up with you time and time and time again to help you deal with this. People understand, too, like the personal,

it's like when my business had grown up really, I built it really big, and the whole thing collapsed, and I was like, mentally, it's like, oh, my gosh, I'm a failure. I messed up, like all these kind of things. And it was the first time I hired a coach, and it was Coach Mandy, and I hired her. She was one of my friends. I was like, I have a friend who's a coach I want to hire.

I'm like, duh, but I don't do that thing. Like, I'm not a, you know. But I hired her as a coach. And it was like, man, so much work to get my brain and my mind to a spot where I could continue to move forward and have success. And so when I launched Inner Circle, one of the big selling points, I was like, everyone's coming to Inner Circle at this time to learn marketing. But I'm like, most people are great at marketing. They understand it. But there's something here that's keeping them from the next level and the next level and next

level. And so I hired coach Mandy full-time and she works all the inner circle members. That's who your coach was when you came in the same thing, like 90% of the work was working with coach Mandy to get people out of here. And I'm like, oh, and then by the way, do this on your, on your funnel. It's like, boom, they explode. And it's like, oh, I was in my own way this whole time. And so when we launched this, uh, at Fun Hockey Live, uh, that's an Alps and Broad and this amazing team of people who are our coaches who are doing that now for you, because it's, it's like I said, you, you, I think a lot of times you guys are coming for marketing or for funnel, but like that stuff's in the books, like read the book.

Like it's usually like you getting belief in, in the process and yourself and the next day, like actually doing that is the key to, to each level of growth. Thank you, Ben. Thank you, Ben. Appreciate that, buddy. So glad you're here with us. He so sweet yeah he's awesome and that's another sorry that's another thing like i feel so blessed to be able to work with people in the 2ccx program be able to hear their stories and to watch them go through this transformation um i just i feel very blessed honestly to be able to work with those that are willing to take that risk to change the world.

Yeah. It's awesome. You know, I think, Russell, and I appreciate that, Allison. I shared with you the other day, someone who posted on our Facebook group about how they jumped on a hot seat with you a few weeks ago. They told their team, we're upping our prices. Russell says we're upping our prices. They went on vacation for two weeks, came back. And I think what they added in there, like $22,000 a month, I think, to their business just by raising the prices from your suggestions.

One suggestion, and they covered the cost of the program every month for the rest of their lives, and it will keep going from there because that was the beginning. So good. Thank you. All right. We've got time for just one or two maybe questions left. Can we do this all day? Might as well. Would they want that?

Are you guys enjoying this so far, by the way, is this fun to see? I'm hoping like, obviously we're talking to certain people, but my, my guess, maybe I'm crazy. My guess is there's more than one person who feels like Ben does. There's more than one person who felt like, so my guess is my hope is that all of you guys are getting something personally for yourself. Like, Oh my gosh, like that's how how i felt i remember the first time i went to tony robbins event and tony does all these interventions with people and part of me's like i want an intervention on me but i'm like part of me scared to death i don't want him to like look into my soul and do his tony thing yeah but as he's doing with all these other people i was like oh my gosh like he's speaking to

me he's speaking to me and like all these things were like the ahas i actually needed i was like oh thank heavens i don't have to be on the hot seat, but I still get the value of it. And so hopefully you guys are getting that as well. And another thing, this is actually what we do in the two CCX program is we do these hot seats and they're usually a little bit smaller groups and we can really dive in to help your business. So this is just kind of like a sampling, but we do it consistently over and over and over again. And people have multiple hot seats to help them, too, because you have different sticking points throughout your business. It's not just the one dial tone that you need to get that clarity. You're going to need help in a month.

That's just what business is, because we can't stop. We have the goalpost here, right? And then the next one and the next one. When you put out the two- club award i'm like i gotta get that thing with the expert side right and then next year like we're doing the tenant two comma club x i'm like i gotta get that one you got the 25 and then you had to give the million dollars away and we just keep moving our goal post and to be able to get to those goal posts you're going to run into new challenges. And that's why this program is

month after month after month. Yeah. So fun. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff. And be sure to tag me and let me know why you like this episode and what you'd like to hear in the future. That'll help me to know what's great for you. Also, Dan Kenney and I would love to give you the most incredible free gift ever, designed to help you make maximum money in minimum time. This free gift comes with almost $20,000 worth of pure money-making information for free, just for saying maybe.

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