Marketing Secrets with Russell Brunson - RANT: Leaders Need To Make Decisions... Period
Episode Date: December 28, 2020Late night rant. It’s time for the leaders to lead and to start actually making decisions. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Tra...nscript--- Hey, what's up everybody. This is Russell Brunson, welcome back to the Marketing Secrets podcast. I'm here today on a little bit of a rant. All right, everyone, normally I do these episodes in the morning when I'm driving to the office, things like that. But tonight it's late ... Later, not super late yet, but just got home from wrestling practice with the kids. Anyway, just because of three or four things happened today, it's top of my mind. And so I probably won't give all the exact examples because I don't want to point people out, but I want to point the concept out, because it's something that I think you, as a leader, me as a leader, we need to become better at. And so I think the best way to pre-frame this ... Actually, I'm going to step back to the book, Atlas Shrugged. So hopefully you guys had a chance to listen to the Atlas Shrugged interview that Josh Forti and I did, I posted it here on the podcast. And hopefully for a lot of you guys it got you into the book and got you reading. That was my goal, if I can get you guys reading it, that's more important. But one of the themes that happens a lot throughout the book ... Dagny Taggart, who's the main character in the book, she basically ran the railroad. And there was all these people that worked for her, and all these people. And not just people who worked for her, but the whole society as a whole, and nobody wants to make a decision. Nobody wants to be the person who gets in trouble. They don't want to have their neck on the lines. The train would be stuck or something and they can't get it going. And she comes out and she's like, "Why isn't it moving?" And it's like, "Well, because no one's told us to." And, "Well, just do it." "I can't, because then I'm going to be held responsible, I don't want to get in trouble." And she's like, "Do your job. We need to get this thing moving." "I don't want to because I don't want to get in trouble." And then they'd be like, "Well, will you take responsibility if I have a go, if I ... " Whatever it is. She's like, "Yes, I'll take responsibility." She was willing to take responsibility, and then because of that the train would go. But it was her coming in and taking responsibility. And one of the themes throughout the book is that ... That's the big thing is that nobody wants to take responsibility. Nobody will do something because they want somebody else to like, "Oh, well who's responsible if this goes wrong?" And they want to point to somebody else. And so that's a big thing. I'm not going to get political, but right now we're in this weird thing, this whole COVID season, which is annoying for so many reasons. But one of the things, I'm one of the wrestling coaches and my kids are wrestling and trying to be part of that. And there's these decisions that they're supposed to be making be made. Whatever the decision is, I will follow it and respect it and whatever. But the problem is nobody wants to make decisions. That's the problem, because nobody wants to be held responsible if this happens or this happens or whatever happens. And so even school starting here in Idaho this year, at least in the county that we're in, it got passed three or four times. School started two weeks later than they're supposed to, because nobody wanted to make a decision. No one wanted to be on their clock, "I don't want to be willing to get in trouble. I don't want to be ... " So you keep pushing it, pushing it, pushing it. And now we're seeing the same thing with athletics. These meetings were just like, "Make a decision," but nobody wants to make decisions. You can just pass another date, another date, another person. Nobody wants to just be like, "I'm going to be the one who's going to take responsibility for this decision." We see it in our lives, we see it in government, we see it in school, we see it everywhere. And I just want to pass this to you guys. This is the leaders, this the entrepreneurs, this the people who are trying to be the ones standing up and helping and serving people. The reason why you are called to do those things, because you have to be the ones to make decisions. You have to decide, you have to be willing to take responsibility for a choice. And so many people are scared. In fact, I see it so many times, even people that I coach. And so this is for you who I coach, who you're listening to me, I'm telling you this, because this is a pattern you have to become better at. A lot of people will sign up for coaching and they sign up for you because they want ... If it's going to fail, they want to be able to blame someone else. Let's say you sign for my coaching program. And you're in it and you're like, "Okay, I'm going to do Russell says, I'm going to follow it." And I have people who all time, "Hey, review my funnel. I don't want to launch, look at my funnel first. I want to make sure, I want to get your opinion. I want you to look at ... " They don't want to decide their own. They don't want to take the lead themselves. They always want to have somebody else look at it. So that way if it fails, they go, "Oh, well, Russell told me it was good, it wasn't. So it's his fault not mine." Knock that off. That's the reason why people aren't having more success in life, because you're trying to find somebody else to pass the blame onto. That's the problem. I want to make sure this is very, very clear. That is the problem. And so if you want to be successful in life, you've got to be willing to make a decision and stick with the consequences that happen with it. And sometimes it's hard, because sometimes you make the wrong decision. Many times in my life I've made the wrong decision. Many times in my business I've made the wrong decision. Many times inside of ClickFunnels I made the wrong decision. Many times with my family, with my parenting, I make bad decisions sometimes. I'm not perfect, but I'm willing to make the decision. That's the key, that's what makes you a leader, is being the one who's willing to make the decision and then you're the ones who's ultimately responsible with the consequences of that decision. And so that's the key you have to understand. That's what makes a leader great, not someone who gets the right decision right every single time. Someone who's willing to make decision and then be held accountable, that's the other side of it. I did an episode one time about Extreme Ownership, that book, Extreme Ownership, which is insanely good. But it comes back down to that thing, everyone wants to pass the buck and, "Well this is his fault or her fault, everyone else's fault." We have to stop that. We have to be willing ... Especially us, the people who are hearing the sound of my voice. You are the leaders, you are the entrepreneurs, you're the change makers, you're the people who are going to be changing this world. You have to be ones who are willing to say, "I'm going to make a decision, and I may be wrong but I'm going to make the decision. I'm not going to pass the buck. I'm not going to try to put it on somebody else, I'm going to take extreme ownership. This is the decision I'm going to make. These are the reasons why. And then I'm going to deal with the consequences and then go." And I know it's hard, it is really, really hard. I'm not perfect, I'm not saying that I am. But I see it, I understand. I see it so many times with people who join a coaching program or buy a product or whatever, because they're trying to be able to figure out, "Who can I pass the buck ... Who can I pass the blame on if this thing fails?" And it's like, "No, no, no, no, it's all on you." You have to understand, when all is said and done, it's all on you, a hundred percent of the time. So you can call it extreme ownership, you can call it making ... I don't care what it is, but you have to understand that it's on you. As soon as you're willing to take that on that's when you start on success. I look at the people in our community who are the most successful. They're the ones who are not looking ... They're not the ones who ... They seek after coaching. They are people who have been in my inner circle, they've been in my coaching programs, they've been in things. They're seeking that thing, not so they can, "If it fails, I have someone else to blame," which is why a lot of people do it. It's the opposite, it's like, "I want to come and make myself better and better and better so I can make the correct decisions. But ultimately the decision is mine, it's not Russell's, it's not somebody else's, it's my decision." And so you have to be the one. And so it's good if you're stepping into these things, coaching or whatever else, to be able to become better at making decisions by understanding the lay of the land better, understanding the strategies and the tactics so you can make the correct decision. But ultimately it is your decision. Until you the one willing to risk that and say that and do it, you are going to struggle. And so I just I want to put that out there because, man, I wish I could go and talk to the leaders, the government, the school system and all these kind of things. I don't, I don't have their voice. They're not my people, you're my people. And so while I'm angry and frustrated at other things, I want to bring this back to you. The same thing, and I see this inside companies, my own company, I see it in other people's companies, where there's this thing where they try to get buy-in by committee. So they come in and they have an idea and they get all their team together, "This is my idea, what do you guys think? Give me some feedback, I want to know." And they try to get feedback by committee. Oh, and I hate that, it drives me nuts. You as the leader should have the vision, you're not coming in getting feedback on a vision. This vision is yours, you are ultimately responsible for it. You come to your team, not with, "Hey, I think I have a vision, what do you guys think? Do you like this or not?" No. You come and say, "This is the vision. This is what I have decided." And everyone can line up and help me figure how to make this better and how to execute it correctly, but you're not having them figure out the vision and for you. That is your job, that is your calling, that is your responsibility. You understand that? And that's why I'm not a big believer in marketing by committee, it drives me nuts. Everyone someone's like, "Hey, let's get on a call, lets map out the strategy together to try and figure things out." It's like, "No, no, no. You have the strategy, come to me." I want to see your vision and I'll give you tweaks or changes, things like that, but this is not vision by committee, marketing by committee, product design by committee. No, no, no. That's not how it can work on how it should work. It's coming down to you as the leader setting the vision. You can take direction, you can learn, you can ask for feedback and get all the things you need to be able to make the correct decision, the best decision possible. But you have to understand, as a leader you're not coming in by committee trying to get everybody to decide on the vision or the direction or the marketing thing. You've got to be a leader, flat out. And so this is my calling to you. Leaders,, it's time to step up and lead. It's time to stop trying to outsource your decision-making to a committee or to a coach or to a whatever. Or just hiding from the commitment, trying to move it on, or like people inside Atlas Shrugged just sitting there waiting for Dagny, waiting for somebody who's willing to take the heat if it goes wrong. You got to be the ones willing to take that heat or else nothing's going to change. Sometimes it's going to happen. You're going to make a stupid decision, it happens. I made so many stupid decisions. I can walk you through them all, one day we will. But I'm still here. Why? Because I was willing to take the personal responsibility, "That was my mess up. I messed up. I'm dumb." I get it, but I learned from it and I figured out I kept going forward. It's not like, oh, the fear of, "Oh, I don't want to get in trouble. I don't want to get yelled at. I don't want this, I don't want this." And, "Who can I blame? I got to make someone else make a decision," or this or that or whatever. That's what most people want to do. That's not what we can or should be doing. And so that was the message for tonight. I guess that I've just a little mini rant. I was thinking about tonight and getting frustrated and it's like, "Ah, I got to vent somewhere." So you are my people, so you're the ones who understand what I'm talking about. And I think you can implement this and apply it for yourselves, for your team, for your people. It's time for the leaders to step up and become deciders and make decisions. And so this is my calling to you. No longer are you allowed to push blame on anybody else except for yourself. Don't try to position in a way where you're able to, don't try to blame it on anything else, it's always your fault. And that's the key, be willing to do that. And if you are that's how you're going to be able to make the changes in your own life and the people's lives you can call to serve. So that said, thank you guys. I appreciate you, thanks for listening. Got any value out of this, please, take a screenshot on your phone right now of the app as you're listening to it, so I can see which episode you are. And go on Facebook, Instagram, wherever you're at, tag me. I see all those, I love it. It's fun for me to see what your guys' biggest takeaways were, and hopefully this one resonated with you. For those of you guys who this episode was offensive, for some reason, I'm guaranteed there's always a percentage that what I say offends, there's a scripture that says, "The guilty taketh the truth to be hard because it cuts them to the very center." So instead, if this triggers you for some reason, it's probably because you passing the blame on other people. That's it. So the guilty take the truth to be hard, listen to that. Be like, "If this was hard for me, maybe this is where I'm struggling. Maybe I need to step back and figure this out for myself." Be coachable. It's a hard skill set to learn, but sit back and be coachable. If this felt weird for you, if you didn't enjoy it, if you felt whatever, I would recommend pausing for a second, sitting back and being coachable. Look at yourself, "Man, am I doing this? Is that why it bothered me? Is that why I'm struggling with this?" And so, look at yourself. And maybe I'm wrong, which is totally, totally possible. But from my experiences and I understand what I've done. What I've experienced in my life, this is what I believe is true, therefore I will share it with you and hopefully it'll resonate and serve you. So that said, appreciate you all. Thanks for listening, and I'll talk to you guys all soon. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
Discussion (0)
Hey, what's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast.
I'm here today on a little bit of a rant.
So the big question is this.
How are entrepreneurs like us, who didn't cheat and take on venture capital,
who are spending money from our own pockets,
how do we market in a way that lets us get our products and our services
and the things that we believe in out to the world and yet still remain profitable?
That is the question and this podcast will give you the answer.
My name is Russell Brunson and welcome to Marketing Secrets.
All right, everyone. Normally I do these episodes in the morning when I'm driving to the office
or things like that. But tonight it's late,
later, not super late yet, but just got home from wrestling practice with the kids.
And anyway, just because of three or four things happened today, it's like top of my mind. And so I probably won't give all the exact examples because I don't want to point people out,
but I want to point the concept out because it's something that I think you as a leader,
me as a leader, we need to become better at.
And so I think the best way to kind of pre-frame this, actually, I'm going to step back to
the book Atlas Shrugged.
So hopefully you guys had a chance to listen to the Atlas Shrugged interview that Josh
Forty and I did that I posted here on the podcast.
And hopefully for a lot of you, it's got you into the book and got you reading.
That was my goal.
Like if I get you guys reading it, that's more important.
But one of the themes that happens a lot throughout the book, Dagny Taggart, who's the main character
in the book, she basically ran the railroad and there's all these people that work for
her, right?
And all these people and not just people who work for her, but the whole society is holy. Nobody wants to make a decision, right?
Nobody wants to be a person who gets in trouble. They like, they don't want to like, they don't
want to have their neck on the line. So like the train would be stuck or something and they can't
get it going. And she comes out and she's like, why isn't it moving? And she's like, well,
cause no one's told us to. And like, well just do it. Like I can't, cause then I'm going to be held responsible. I don't want to get in
trouble. And she's like, like, do your job. Like when you get this thing moving, like,
I don't want to, cause I don't want to get in trouble. And then, uh, and then they'd be like,
well, will you take responsibility if, if I, if I have a go, if I, you know, whatever it is,
she's like, yes, I'll take responsibility. So she was willing to take responsibility.
And then, uh, because of that, um, you know, the, the train would go, but it was
her coming in, like taking responsibility. And one of the themes throughout the book is that
that's a big thing. It's like, nobody wants to take responsibility, right? Like nobody will do
something because they want somebody else to like, Oh, well, who, who's responsible if this goes
wrong and they want to point to somebody else. Right. And so that's a big thing. Um, I'm not
going to get political, but you know, right now we're in this weird thing, you know, this whole
COVID season, which is annoying for so many reasons.
But one of the things, I'm one of the wrestling coaches and my kids are wrestling and trying
to be part of that.
And there's these decisions that are supposed to be made.
And whatever the decision is, I will follow it and respect it and whatever.
But the problem is nobody wants to make decisions.
That's the problem, right? Because nobody wants to be held responsible if this happens or this
happens or whatever happens. And so even like school starting here in Idaho this year, at least
in the county that we're in, it got passed like three or four times. Like school started two
weeks later than it's supposed to because nobody wanted to make a decision. Like no one wanted to
be on their clock. Like I don't want to be the one that gets in trouble. I don't want to be pushing
it, pushing it, pushing it. And I've seen the same thing with athletics. Like, like, you know, these meetings
where it's like, they make a decision, but nobody wants to make decisions. We get this passed another
day, another day, another person that they keep, nobody wants to just be like, I'm going to be the
one who takes, who's going to take responsibility for this decision. Right. And so we're seeing it,
we see it in our lives. We see it in government. We see it in school system. We see it everywhere.
Right. Um, and I just want to like pass this to you guys as the leaders, as the entrepreneurs, as the people who are trying to be the ones standing
up and like, and, and helping and serving people. Right. The reason why you are called to do this
thing is because you have to be the ones to make decisions. Okay. You have to decide you have to
be willing to take responsibility for a, for a choice. And some people are scared. In fact,
I see it so many times. Um, even people that I coach. And so many people are scared. In fact, I see it so many times,
even people that I coach. And so this is for you who I coach, who you're listening to me.
I'm telling you this because this is a pattern you have to become better at, right? Instead of,
like a lot of people sign up for coaching, they sign up for people because they want,
if it's going to fail, they want to be able to blame someone else, right? So like,
they sign up, let's say you sign up for my coaching program. You're in it and you're like,
okay, I'm going to do what Russell says. I'm going to follow it. And then they're, you know,
and I have people who are like all the time, hey, review my funnel. I don't want to launch it. Like look at my funnel first. I want to make sure I get your opinion. I want,
I want you to look at it and like, they don't want to decide their own. They don't want to make the,
they take the leap themselves. Right. They always want to have somebody else look at it. So that
way if it fails and oh, Russell, Russell told me it was good and it wasn't. So it's his fault,
not mine. It's like, knock that off. Like that's the reason why people aren't having more success
in life because you're trying to find somebody else to pass the blame onto. That's the problem.
I want to make sure this is very, very clear. That is the problem. If you want to be successful in
life, you've got to be willing to make a decision and stick with the consequences that happen with
it. Sometimes it's hard, because sometimes you make the wrong decision. Many times in my life,
I've made the wrong decision. Many times in my business, I've made the wrong decision. Many
times inside of ClickFunnels, I've made the wrong decision. Many times in my life, I've made the wrong decision. Many times in my business, I've made the wrong decision. Many times inside of ClickFunnels, I made the wrong decision.
Many times inside my family, with my parenting, I make bad decisions sometimes, right? I'm not
perfect. Okay. But I'm willing to make the decision. That's the key. That's what makes you a
leader, right? Is being the one who's willing to make the decision. And then you're the ones who's
ultimately responsible with the consequences of that decision. And so that's the key you have
to understand, right? That's what makes a leader great. Not someone who gets the right decision right every single time,
but someone who's willing to make the decision and then be held accountable if it's, you know,
for the other side of it. I did an episode one time about extreme ownership, that book,
Extreme Ownership, which is insanely good. But it comes back down to that thing, right? Everyone
wants to pass the buck. I'm like, well, it's his fault or her fault. Everyone else's fault. Like,
we have to stop that. We have to be willing, especially us, the people who are hearing the sound of my voice.
You are the leaders. You are the entrepreneurs. You are the change makers. You're the people who
are going to be changing this world. You have to be ones who are willing to say, I'm going to make
a decision. And I may be wrong, but I'm going to make the decision. I'm not going to pass the buck.
I'm not going to try to put it on somebody else. I'm going to take extreme ownership. This is the
decision I'm going to make. These are the reasons why. And then I'm going going to pass the buck. I'm not going to try to put it on somebody else. I'm going to take extreme ownership. This is the decision I'm going to make. These are the reasons
why. And then I'm going to deal with the consequences and then go. Right? And I know
it's hard. It is really, really hard. I'm not perfect yet. I'm not saying that I am. Okay?
But I see it. I understand it. I see it so many times with people who join a coaching program or
buy a product or whatever, because they're trying to be able to figure out who can I pass the blame
on if this thing fails.
It's like, no, no, no, no, no. It's all on you. You have to understand when all's said and done,
it's all on you 100% of the time. You can call it extreme ownership. You can call it making decisions. I don't care what it is, but you have to understand that it's on you.
As soon as you're willing to take that on, that's when you start having success.
I look at the people in our community who are the most successful. They're the ones who are not like looking, you know, they're not the ones who they, they, they seek after coaching, right? They're,
they're in like, there are people who have been in my inner circle. They've been in coaching
programs. They've been in, they've been in things. They're seeking that thing. Not so they can like,
you know, if it fails, I have someone else to blame, which is why a lot of people do it,
right? The opposite. It's like, I want to come and get, make yourself better and better and better
so I can make the correct decisions. But ultimately the decision is mine. It's not Russell's. It's not
somebody else's, right? It's my decision. And so you have to be the one. And so like, it's good if
you're stepping into these, these, these things, coaching or whatever else to be able to become a
better, you know, better, um, making decisions, but understanding the lay of the land better,
understanding the strategies, the tactics, you can make the correct decision. But ultimately it is
your decision and tell you the one willing to risk
that and say that and do it. You are going to struggle. Okay. And so I just want to, I want
to put that out there because man, I wish I could go and talk to, you know, the leaders of the
government and the school system and all these kinds of things. I don't, I don't have their
voice. They're like, they're not my people. You're my people. And so while I'm angry and frustrated at other things, like I want to bring this back to
you. Okay. The same thing. And I see this inside the company, inside companies, my own company.
I see it other people's companies, right? Where there's this, um, um, this thing where they try
to get by and by committee, right? So they come in and they have an idea and they get all their
team together. Like, this is my idea. What do you guys think? Give me some feedback. I want to know.
And like, they try to get feedback by
committee. Oh, and I hate that. It drives me nuts. Okay. You as the leader should have the vision.
You're not coming in, like getting feedback on a vision. Okay. This vision is yours. You are
ultimately responsible for it. You come to your team, not with like, Hey, I think I have a vision.
What do you guys think? Do you like this or not? No. You come and say, this is the vision. This
is what I have decided. And everyone can line up and help me figure out
how to make this better and how to execute it correctly. But you're not having them figure
out the vision for you. That is your job. That is your calling. That is your responsibility.
You understand that? Okay. And that's why I'm not a big believer in marketing by committee.
Drives me nuts. Every time someone's like, hey, let's get on a call and let's map out the strategy
together and try to figure it out. I say, no no, no, no, no. Like you have the strategy
come to me, right? I want to see your vision and I'll give you tweaks or changes, things like that.
But, but this is not like vision by committee, right? Marketing by committee, product design
by committee. Like, no, no, no, no. Okay. That's not how it can work or how it should work. Okay.
It's coming down to you as the leader setting the vision. Yeah. Don't, you know, you can take
direction. You can learn, you can, you can take direction. You can
learn it. You can, you can ask for feedback and get all the things you need to be able to make
the correct decision, the best decision possible. Okay. But if there's a leader, you're not coming
in like by committee, trying to get everybody to decide on the vision or the direction or the,
the marketing thing. Like you've got to be a leader flat out. And so this is my calling to
you leaders. It's time to step up and lead. And so this is my calling to you leaders.
It's time to step up and lead.
It's time to stop trying to outsource your decision-making to a committee or to a coach
or to, uh, or to a whatever, right.
Or just hiding from the commitment, trying to move it on.
And it's, or like people inside Atlas Shrugged, just sitting there waiting for Dagny, waiting
for somebody who's willing to, uh, to take the heat if it goes wrong.
Okay. You've got to be the ones willing to take that heat or else nothing's going to change. Okay. Sometimes it's going to happen. You're going to make a stupid decision.
It happens. I made so many stupid decisions. I can walk you through them all one day. Maybe we will.
Okay. But I'm still here. Why? Because I was willing to take the personal responsibility.
That was my mess up. I'm stupid. I messed up. I'm dumb. Okay. I get it, but I learned from it and I
figured out and kept going forward. Okay. It's not like, ah dumb. I get it, but I learned from it, and I figured it out, and I kept going forward.
It's not like, ah, the fear of, I don't want to get in trouble.
I don't want to yell.
I don't want this.
I don't want this.
Who can I blame?
I've got to make someone else make a decision.
This or that or whatever.
That's what most people want to do.
That's not what we can or we should be doing.
That was my message for tonight.
Like I said, just a little mini rant I was thinking about tonight and getting frustrated.
I was like, I've got to vent somewhere.
You are my people. You're the ones who understand what I'm talking
about. And I think you can implement this and apply it for yourselves, for your team, for your
people. Um, it's time for the leaders to step up and become deciders, make decisions. Um,
so this is my calling to you. No longer are you allowed to push blame on anybody else except for
yourself. Okay. Don't, don't try to position a way
where you're able to, don't try to blame it on anything else. It's always your fault. Okay.
And that's the, that's the key. And be willing to do that. And if you are, that's how you're
gonna be able to make the changes in your own life and the people's lives you've been called
to serve. So that said, thank you guys. I appreciate you. Thanks for listening. If you
got any value in this, please take a screenshot on your phone right now of the app as you're listening to it so I can see which episode you are
and go on Facebook, Instagram, wherever you're at, tag me. I see all those. I love it. It's fun
for me to see what your guys' biggest takeaways were and hopefully this one resonated with you.
For those of you guys who this episode was offensive for some reason, I'm guaranteed
there's always a percentage that what I say offends. There's a scripture that says,
the guilty take it, the truth be hard,
because it cuts them to the very center.
So when you said, if this triggers you for some reason,
it's probably because you're passing the blame
on other people.
That's it, okay?
So the guilty take the truth be hard.
Listen to that, man, maybe like,
if this was hard for me,
maybe this is where I'm struggling.
Maybe I need to step back and figure this out for myself.
Okay, be coachable. It's a hard skill set to learn, but sit back and be coachable. If
this, if this felt weird for you, if you didn't enjoy it, if you felt whatever I would, I would
recommend pausing for a second, sitting back and being coachable. Look at yourself and be like,
man, am I doing this? Is that why it bothered me? Is that why I'm kind of struggling with this?
So, um, look at yourself and maybe, maybe I'm wrong, which is
totally, totally possible. Um, but from my experiences and I understand what I've done,
what I've experienced in my life, um, this is what I believe is true. Therefore I will share it with
you and hopefully it'll resonate and serve you. So that said, appreciate you all. Thanks for
listening. And I'll talk to you guys all soon. pull your phone out and actually text me a message. Okay. And the phone number you text is 208-231-3797. Once again, it's 208-231-3797. When you text me, just say hello. And then what's
going to happen is we'll add you to my phone and then they'll send you back a message where you
can add me to your phone. And then we can start having conversations on top of that through this
texting communities where I'm going to be giving out free swag, giving away free copies of my book, let you know about book signings, about times I'm
coming to your local area, and a whole bunch more.
So I want to make sure you are on this list.
On top of that, every single day I'm sending out my favorite quotes, my favorite frameworks,
and things you can get for free only through my texting platform.
So what you need to do right now is pull out your phone and text me at area code 208-231-3797.
One more time, that's 208-231-3797.
I can't wait to hear from you right now.