Marketing Secrets with Russell Brunson - Russell's Mastermind.com Presentation

Episode Date: July 20, 2022

This episode Russell shares a presentation he recorded at Dean Graziosi's office, with over 5000,000 people listening in, about how to start an information business. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, what's up everybody? This is Russell Brunson. Welcome back to Marketing Secrets Podcast. Today I want to share with you guys a really fun video. This is a presentation I did last year at Dean Graciosi's office. It was during the big mastermind.com product launch. And I had a chance to speak for, I think, 20 or 30 minutes just about my experience in this industry, selling information products and courses and things like that. And in this presentation, I showed some video clips of when I first got started in the business, some things like that.

You won't be able to see them, obviously, but you'll be able to hear how bad they are and how bad I was. But anyway, I had a lot of fun with this presentation. And afterwards, I had three or four people tell me it was the best they'd ever seen me present. And so I thought, hey, I should let you guys listen in and hopefully get some ideas and some inspiration. And those of you guys who are struggling or have been trying to get this business for

a long time and haven't had success yet, maybe this will be the key that gets you motivated and pumped up to move forward and have some fun. So with that said, I hope you guys who are struggling or have been trying to get this business for a long time and haven't had success yet, maybe this will be the key that gets you motivated and pumped up to move forward and have some fun. So with that said, I hope you guys enjoy this exciting episode from the mastermind.com launch. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets,

how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Right now, we have another guest. I think you already know who it is. But again, I'm going to go into the same friend heart, but it's true. This next guy, Russell Brunson, has sold just about everything. He's going to tell the story, so I don't want to rob his thunder of where he started.

And I can look. There's a whole other list of credentials. He built an amazing company called ClickFunnels. Some of you might know it, might use it. It is absolutely insane. He bootstrapped that, started with nothing, him and some dear partners and friends, and built something magical to help change the world, to help empower entrepreneurs, to help give people the tools to go faster because he wishes he had them.

He's got a heart to serve. He's down here with his two twin boys. I know his wife, Colette, who's amazing. I hope she's watching. What's up, Colette? He has a beautiful family. He's a good human. He's always been a dear friend of me on anything I need, and I hope I serve him at the highest level.

His credentials are huge, but here's what you need to know. It's a guy that started with a dream, started scared. No one in his family did it. Failed miserably on different opportunities, but he didn't give up. He entered this knowledge industry, the self-education industry, and now he's one of the leaders with one of the top companies, valued at some insane number if he ever wanted to sell it, if he decides to do a number kind of like what Jamie's doing.

But that's not where he's at right now. He's a humble guy here on his own dime, flew down here on his own time, here to serve. So could we please light up the chat for Mr. Russell Brunson. I'm so excited to be here with you guys today. Like Dean said, I was lucky enough, I flew out here with my twin boys last night. And so they're in the other room.

This is like bring your kids to work day. So I'm excited to have them here and hopefully learning and paying attention to some of this stuff. But I'm excited to be here today, you guys. How many of you who are out there right now, this is kind of your first introduction to this whole knowledge industry. Like this is the first time you're like, wait, what? People are making money doing this kind of thing and it's like brand new to you, right? As I was on the flight coming over, I started thinking, I'm like, man, you know, there's, I think they had almost a million people who registered for this challenge, which is insane in and of itself, right? That's more people than

live in like my entire state. So it's kind of crazy, like how many people were involved. But I remember thinking back, I was like, what was it like the very first time that I ever heard about this? Like my first part, my first time coming into this journey. And I'm back, I was like, what was it like the very first time that I ever heard about this? Like my first part, my first time coming into this journey. And I was trying to put myself back in that state. And it was really cool because I was in college when I was learning about this stuff. And that was probably 18, 19 years ago now. I know I look like I'm 11 years old, but it was about that long ago. And I was in college, and I started trying to figure out how to start a business. I

needed to make money. I just met my beautiful wife. We got engaged and I was like, now I have to be a man. I have to get a job or start something. And at the time I was wrestling at my university and I didn't want to quit wrestling. So I was like, I have to figure out a way to make some money. But I didn't know what else to do. And so the internet was kind of new at the time and I was jumping on and I was going to Google type in how to make money on the internet, right? The things that a lot of us do. And I'm searching for these different things. And eventually over two or three month journey, somebody, something popped up and heard somebody talking about selling information. And it was the first time that ever crossed my mind. I was thinking like, I'm going to go buy

things at the thrift store and sell them on eBay. I was going to go, you know, try to create things in China and ship them out here. And I had all these different ideas of what I thought was going to be the thing. And then again, somebody mentioned that you could sell information. And at first, it didn't make sense to me. I'm like, why would someone pay me for like, for information? Like, what do I even have? Like, I'm a, I'm a 20 year old kid. I have no talents. I have no skills. I have no hobbies. I don't even know what I could do. I'm going to get to feel like that. Like, that's where you're at. You're like, that sounds amazing, but I got no idea what I got. I got nothing. Right. Okay. I have perfect empathy for you. I remember that. And so I remember

sitting there for, for weeks and weeks and thinking like, well, what can I sell? What can I sell? It's gotta be something like, I gotta have some talent. I have something, right. I've been on this earth for 20 years at this point. Like, what do I have to offer? And I couldn't think of anything. And I remember being frustrated because I was just like, I don't, I don't know what to do. I wanted to do it. I felt like that, that feeling of like, this is exciting. I think I was just like, I don't know what to do. I wanted to do it. I felt like that feeling of like, this is exciting. I think I could do this, but I don't know what to do. And so I kind of started this journey. And I remember, fast forward about six or seven months later, it was spring break. And again, I was on the wrestling team at Boise State. And so all the

other wrestlers were all single guys. And they went down to Vegas for spring break. They're hanging out. And me and my buddy were the only two married guys on the wrestling team. So we were married, and our wives had to actually work, and so we didn't feel like we should leave them and go hang out in Vegas. So we stayed at home, and me and him were goofing around while our wives were going to work supporting us. And while we were doing that, one day he was like, Hey, have you ever made a potato gun before? I was like, No, what's a potato gun?

He's like, Oh, dude, they're the greatest thing. You make them, and you glue together these pipes, and we can shoot potatoes like 100 yards. It's so much fun. I was like, We have nothing else to do this week. Let what's a potato gun? He's like, oh, dude, they're the greatest things. You make them and you glue together these pipes and we can shoot potatoes like 100 yards. It's so much fun. I was like, we got nothing else to do this week. Let's make a potato gun. So we drove to home. Our first wheeler on Google typed in how to make a potato gun. And we found some plans.

We drove to Home Depot. We started buying the pipes and cutting them. And we spent the entire spring break making a potato gun. Anyone here ever made a potato gun before? I'm curious. Oh, there's a couple of you guys. All right. We got some potato gun experts.

All right. That's good to know. But I'd never made them before. If you've seen them about this tall, big thing, a PVC pipe, you jam a potato in it, and then you spray hairspray in the back. You click a button, and it shoots this potato. They're really, really fun. Spent the entire week building out three or four potato guns. When the weekend came, we took our wives. We drove out to the middle of nowhere. We started shooting these potatoes, and had so much fun shooting them everywhere. And I was like, this is like the is, this is like the greatest weekend of my life. We had so much fun. And then the next Monday I had to go back to school. I'm a college kid. I'm frustrated. I'm trying to figure out how to make money. I'm shooting potato guns and I'm back in

class and like all my momentum just stopped. Right. I'm sitting in class and all of a sudden I'm sitting there and I had this idea. I was like, wait a minute. I know, I now know how to make a potato gun. Like, is there anybody else on this planet besides me that can make a potato gun? Like, I don't know. I wonder if anybody else besides me was actually looking for information about how to make potato guns.

And so remember, I snuck out of my classroom. I ran into the computer lab. And there's different places online you can go that'll show you how many people are searching for things. So I typed in potato guns. And it was crazy. At the time, there were 18,000 people per month searching the keyword, how to make a potato gun.

And I was like, this is my thing. This is the opportunity. I know how to make a potato gun and people want to know how to do it. And no one else was selling a product, how to do it. Like this could be my thing. I was, I was like, this is the great, I was, some of you guys are going to have that moment where all of a sudden you're like, I know my thing now. This could be the thing. And so I went, I went to my buddy, I called him up. I said, Hey, um, I want to make another potato gun, but this time I want to film it. He said, up. I said, hey, I want to make another potato gum, but this time I want to film it. He said, do you have a video camera? I was like, no.

He's like, well, we can try to borrow one. So we found some of the video camera. We got it, and we drove to Home Depot, and we had the video camera. We walked down the aisle with all the pipes. We filmed ourselves looking at the pipes. And so, okay, this is the type of pipes you get. This is the size. Then we drove back to my wife's work, and they had a little shop there.

We filmed us cutting the pipes to the right thing, and we glued them together. We filmed this entire thing. And when it was done, we burned it on a DVD, an old DVD burner back in the day. We put it together, and I made my very first information product, which I brought one here today. This is actually the last one I was able to find. It's still in its shrink wrap. This is my very first information product ever. I don't know if you can see with the glare.

There you go. It was called How to Make a Potato Gun. Like, literally my very first product. In fact, look on the back. There's a picture of me, my bald head back here holding a bag of potatoes, and my buddy Nate, the two guys who were married on the wrestling team. Like, this was my very first product. I was like, I did it. Like, I took something out of my head. I turned it into a product. Like, this is, like, the most exciting feeling in the world. And then all the fears started coming. Like, how do I sell this? Like, are people actually going to buy this? What if they judge me? What if they make fun of me? What if somebody has a potato gun and it blows up in their hands? Like, all the fear started coming, right? And I promise you, you're all going to

feel that as well. As soon as you start taking steps forward, all the fear is going to come flooding. You're like, ah, and you'll freak out. And that's what's happened to me. All the fear started coming. Finally, it's like, I have to figure this out. I got to figure it out. So I spent the time. And back then it was hard. It was really hard to like get a website up and get a webpage and put on an order button and like all the things I spent weeks and weeks putting it all together. But I finally had something to sell my very first information product. I remember I went online, I started trying to drive traffic to it. I started making my first sale and then my second sale and my third sale. And for those of you who haven't experienced that yet, when you take something you created and somebody gives you money for it, it's one of the best feelings in the world. I was just like,

on cloud nine, that somebody was actually buying my product. And so for me, that's where this whole journey began. Now, obviously, the potato gun market is not this huge market. I'm trying to make it bigger. If any of you guys want to be in the market, let me know. We can sell potato gun. Just kidding. But it's not a huge market. I was making some money, but it wasn't this huge thing. And I felt called for more. I was like, I want to do more of this. Like, what else can I do? And I didn't know what it was. I still didn't know, like, what's my mission?

What's my calling? What am I supposed to be doing? And my guess is for most of you guys, you don't know that yet either. And that's okay. Okay, there's something magical when you start going into momentum, you start moving forward. All of a sudden, ideas and opportunities start coming towards you. So I was like, okay, I'm going to move.

I tried to sell this. I made some money. What's the next thing? What can I do? And what I found when I was trying to make money with my potato gun is that the thing I kept getting stuck on is I didn't know how to get people to come to my website. Like, how do I get traffic? I didn't know how to do that piece of it. And a lot of people were selling these really expensive masterminds and courses and things I couldn't

afford at the time. And I was like, I wonder if I could interview other people about how they did it. Like, that'd be kind of cool. Like, how do people get traffic from SEO and pay-per-click and Google? And this is before Facebook, but how do you get from MySpace to all these things? And so that was kind of my initial thing. So I'm going to interview other people. And so I'm going to throw up a slide here you guys can see. So this is Russell. If we can see my slide here.

This is me back when I was doing this potato gun game. You notice I'm wearing a white shirt and a tie because I thought that business people had to wear white shirts and ties. So I'm wearing a white shirt and tie. And I was like, okay, I need to learn how to drive traffic. So I started interviewing these people. So these are the people I interviewed. I interviewed this guy's name, Carl Gleddy,

then Mike Filsaime, and then Gary Ambrose, and Brad Callen, and Brad Fallon, and Ewan Chia, and Rosalind Gardner, Jack Humphreys, and Keith Baxter. These are people I saw who were driving all this traffic. So I got on a phone call and I started interviewing them because they were experts. I wasn't yet, but they were.

I was like, this is so cool. I'm going to get their opinion, figure out how they're doing it. So I interviewed every one of these people and they let me record the calls, right? So I was recording all these calls. It was awesome. When it was done, I had all these recordings of people who were doing what I was trying to do.

I remember going back to them saying, I've got, I have a product now. Like I have interviews of me interviewing all these amazing people about how they did something. Like this is an information product, right? This is the, it wasn't my knowledge. I didn't know how to do it, but I found other people who did. I interviewed them. And all of a sudden I had now what was called a product. What was the product, right? And some of you guys are thinking, it's funny because every time I tell someone this story about this, like, well, of course, you know, people let you interview them because you're Russell Brunson. I was like, just so you know, I wasn't always story or about this, like, well, of course, you know, people let you interview them because you're Russell Brunson.

I was like, just so you know, I wasn't always Russell Brunson, whatever that means, right? This is me, the picture. This is me when I was asking people to interview me. And I want to show you a couple, I'm gonna show you some video clips today. My goal is to show you how bad I was,

to give any of you guys who were like, I can't do this because of fill in the blank. I'm awkward, I'm introverted, I'm scared, I'm really bad on camera like all those things I want to destroy those but false beliefs for you right now because I promise you I was worse when I started than any of you will be today I guarantee it if you've ever done like an Instagram story or selfie or anything you're better than I was so I'm gonna show you my very first video clip here this is how I was trying

to initially sell these interviews so we can pull up the video quick this is video number one hi I'm Russell Brunson. Welcome to thesecondtier.com. I'm here to help you get in. Okay. Hi, I'm Russell Brunson. Welcome to thesecondtier.com. I'm here, did I say that?

I'm here to introduce you. What did you say? Hi, I'm Russell Brunson. Welcome to thesecondtier.com. I want to help you get started with your affiliate training today. The first thing you need to do is click on the link above me and download our affiliate. That was real cool, the flushing toilet in the background. All right, so there's how I started.

Literally, I was filming the videos. The guys were flushing the toilets in the background. Like, so embarrassing, right? But that was me. That was my very first shot. That was the very first video I ever made. I was so scared, as you could probably tell. But that was it, okay?

That was the beginning of video I ever made. I was so scared as you could probably tell, but that was it. Okay. That's like, that was the beginning of this journey. And right. I'm trying to convince these people who are these big, huge, big name, famous gurus and things, authors and people. And I was like, I need them to interview. Like I want to interview them. I was so scared. Like, what if they say no to me? But almost all of them said yes. Right. They saw someone like me who was hungry, who was trying and said, yes, I'll let you interview me. So let me interview them. I recorded it. Now I had this product. I can go and sell it. Right. And it was like the coolest thing. So for any of you guys who were at that spot where you're like, I don't have a thing yet. What are you interested in? You've got to be interested in something, right? Find something you're interested in. Who are the authors, the speakers, the people who have already done

the thing you want to do? You can go and you can interview them and start figuring out exactly who they are. Even if you're in a spot where you're like, no one knows who I am. I'm not famous. I don't have these things. Neither did I when I got started. And that's what's so powerful about this, okay? Just your desire, your excitement about wanting to learn, it'll give them the ability to want to share with you back, okay? It's really magical. So that's the first thing. The next thing is after I started sharing this message, sharing my mission, and I started doing this and started selling some of this product a little bit, I got excited. I was like, this is really, really fun. How many of you have ever felt this before?

You start sharing. You start kind of sharing your ideas. And you want to do it more, right? It gets exciting. People always ask me, like, Russell, how do you find your passion? And the reality is the way you find your passion is it starts with a spark, right? What's something you have that gets you excited, that you have some interest in, right? I didn't know I was going to be a marketing guy.

But I was interested in how do I get traffic to my potato gun DVD? That was the question I was asking. So I started asking all these other people. I started interviewing them. And that spark, as I started interviewing these people, that spark turned into a fire. It got more and more exciting. The more I started learning, the more I wanted to learn, the more I wanted to talk about, the more I wanted to share about it, right? Excuse me. And so that same thing has happened for you. So the first question for you guys is like, well, what are you kind of interested in? What is there, where is there a spark of interest that you would love to go deeper on, that you could interview other people,

you could ask some questions if you don't have something that could be your own yet, right? If you have that spark, the biggest way, the fastest way to take a spark and turn into a fire is what? Right, let's say I have a match, I light a match and it's there and it's kind of sparking and it's dwindling and the wood's about to burn out.

If I walk over to a fire that's already on fire and I throw that match in the fire, boom, it gets big, right? The same thing's true for all of you guys. You're here today because you've got that spark, right? You're like, this is exciting, this is interesting. There's this business I didn't even know about where I can take my knowledge, I can turn it into products, I can sell it, I can make money, right?

You've got that spark and now you're coming around me and Dean and Tony and Jen and all these people, right? In our job, we're on fire. Like, we've been doing this now for decades. We're so excited and we're so passionate. So you're coming around us. We're taking that spark. We're making it big. We're igniting it on fire.

Okay, so for you in your, whatever business you're in, you got to take that spark and figure out who are the people that are already doing what you're doing, right, that already have that fire. So for me, as I started interviewing these different people, my spark became a fire. I became obsessed with it. I was like, I love business.

I love marketing. I love learning how to drive traffic. I got so excited that I wanted to do more of that, right? I remember about that time in my journey, as I was interviewing these people and I was getting excited, somebody asked me if I would come speak to their event, okay? And again, I came today to speak here, and I love this. Like, this is my favorite thing now. Those who don't know me, I'm very introverted, so face-to-face, I get really awkward and shy. But like, sitting in a room with a whole bunch of people or sitting on stage, I feel comfortable there, but I get really awkward. A lot of times I feel like I'm an introvert and an extrovert's calling, right? And how many of my

introverts out there can relate to that? Yeah, it's scary, right? Like, I don't want to be on TV. I don't want to be on cameras. I get that. Okay. I'm still like, people see me in the, you know, in the side room before we get started. I'm like, that guy's really weird. He seems so awkward. And like, yeah, I get nervous talking to people face-to-face, but I realized that I believe in my mission. So like in this kind of setting, I can thrive. And so for those who are introverted, don't stress out. That's okay.

This was built for the introverts because you don't have to be talking face-to-face when you create something amazing and then you can share it with the world, which is really, really cool. So I got asked to speak at this event. And I was like, I've never spoken at an event before. That sounds insanely scary. I don't know how to do that. But I was like, I'll same time. I was like, when I get scared, I can't just like walk away from it. Like if I want to be successful

in life, when these scary things come to me, I'm like, I gotta be brave. I gotta go through the fear. Right. Some of you guys are feeling that right now. Like you have that, that fear, right? In fact, it's interesting if you, in every story, every movie from the beginning of time till now that follows the same, we call it the hero's journey, right? The journey is the same. And it's interesting if you look at every movie, the hero in every movie always has this call to adventure, right? Where they're called to go do something, right? Frodo has to go to Mordor and destroy the ring, right? He's got to leave the Shire and go do this thing, right? You've got Luke Skywalker had to go on a journey. Like every movie, Lightning McQueen had to go to win the Piston Cup. Like every hero has to leave. But if you look at every storyline, after the hero hears the call to adventure, the first thing that always happens is they have what

they call the refusal of the call. The hero always in every single movie, every single time comes back and says, I'm not ready. I'm not worthy. I can't do this. Like who am I to do that? It happens to every single hero in every single movie and it's going to happen to you too. And you guys who heard Dean today gave you guys an amazing offer. I can't say he's like, oh, I'm going to give you a course for a thousand bucks, plus event tickets, plus this, plus this. Like, he gave like $10,000 for things for a thousand bucks. And most of you guys probably got excited. Like, this is it. This is my calling. I'm going to do it. And then what happened? The refusal to call. But I can't though, because I'm introverted. I'm scared. I'm blah, blah. And all these things start coming, right? I know that. I've been there multiple times in my life, okay? I feel that with

you guys, okay? And so you hear that refusal to call, but to have success, okay? If the hero refuses the call, the movie ends really, really quick, right? It's going to be boring. So what happens? The hero has to overcome that fear and take that step, take that leap of faith, right? And so for me, that's what happened. I had this call and like, hey, I want you to come speak at this event. And I was like, I don't want to speak at an event. I'm scared of people. That sounds horrible.

Like I've never done it before. No. And then the person's like, well, you want to do it? And I'm like, yes. Oh my gosh, now I have to do it. And I started freaking out. Like, what do I wear? I've never spoken at an event.

Like, what's the business event? There's gonna be business people there. I need a shirt and a tie. And like, oh, I started freaking out. So I'm going to show you guys the second video clip here because the second video is the very first time I ever spoke at an event with people. Okay, and again, I'm showing you this because so many of you guys are like, oh, I'm never going to be like Dean or Tony or Russell or Jennifer, whoever, right?

Because like, I can't speak like them. I want you to show the beginnings because if you see how bad I was, it should give you all hope of like, oh my gosh, if that nerd can do it, I think I got a shot. So here's the very first time I ever spoke at an actual event. And feel free to laugh at me. I'm cool with that if you want to. Here we go. What's up, everybody?

This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study. And guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right. Less than a

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Again, that's wealthy consultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams,

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Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you gotta figure out,

make sure that you have, first off, the right people, but make sure the right people are sitting in the right seats on the bus. And this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com, and there's two Gs in the middle, workinggenius.com. But I got you a 20% discount on the assessment, which is only $25.

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Again, it takes you 10 minutes, but even in a 10-minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's gonna give you the most joy, number one. But then number two, it's gonna make sure that you are, with your teams,

getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code SECRETS for 20% discount. Take this test for yourself and for your team. And I promise you it'll change the working dynamics amongst everybody and help your company to grow. But what I wanted to talk about tonight is kind of a broad overview, better, hopefully help you to better, to get better information out of the, of the whole internet marketing business. This is a lot bigger group than I had planned on. Did you see how scared I was? But I had my shirt and tie on because that's what

business people do. And I was laughing because I was looking, the microphone's hooked to my tie, and then the wire's all out the side for the entire event. I was so scared. Someone asked me today if I could go talk to my future self or my past self, who would I talk to? And I would go back to that dude right there and be like, I know you're scared to death. I know that like, this doesn't make any sense. I know that this pains you, but if you stay on this path, you're going to have the ability to change hundreds of thousands of people's lives. Like just keep doing it. Don't stop. And I would say the same thing to you guys right now who are in this moment. If I could come back to you, you've 20 years now come back and be like, look, this is scary. I get it. Look how awkward you look on stage right now.

But man, in 20 years from now, you're gonna have a chance to speak in front of hundreds of thousands of people and actually change their lives. But you gotta keep going. You have to stop stopping and start going, start moving forward. That's what I would tell myself then. So that was the thing.

I went and I spoke and I started teaching these people about the stuff I was learning about business and driving traffic and it was so much fun. It was so fulfilling. Scared as I was when I took that leap of faith, right? When I went on the call to adventure, started this journey, I was like, this is amazing. I feel like this has become a calling for me. How many of you have ever felt that before?

You're like, this feels like something different. This isn't just like I'm going to get a job. This is like a calling. I'm a huge believer in that. I believe that every single one of you guys who are here today, you're here for a reason, right? I don't think that it's coincidental. I think that if you're here today, it's because you felt something. And that's why you showed up. That's why you're here on day three. You've gone through a reason, right? I don't think that it's coincidental. I think that if you're here today, it's because you felt something. And that's why you showed up.

That's why you're here on day three. You've gone through this training, right? And every single day you watch it, there's a million people sign up, right? 500,000 watch day number one. It's gonna get smaller and smaller and smaller. And the people who stick through are the ones who have to be successful.

And so for you guys, the fact that you're here, means you've already made it past like two thirds of them, right? More and more people drop out of the game every single day. This game gets easier and easier because less people will go to the finish line. So the fact that you guys are here today, day three into it, still paying attention is them, right? More and more people drop out of the game every single day. This game gets easier and easier because less people will go to the finish line. So the fact you guys are here today, day three into it,

still paying attention is huge, okay? So that was the second thing. Then, Dean talked about this earlier today, like, you've got to be good at selling. But I don't sell. I'm not a salesperson. I'm literally the worst salesperson in the world. If you put him on the phone to try to sell somebody something, I would talk him out of buying it. I'd never sold before. I was scared to death.

But I had this thing. I had this product. I believed it was good, right? I was like, I have to sell somebody something, I would talk them out of buying it, right? Like I'd never sold before. I was scared to death, but I had this thing. I had this product. I believed that it was good, right? I was like, I have to sell this to people. Like, I don't know how to do that. I kind of, I have to learn the skill, but I didn't know what the skill was. So I have one more video clip from that same event. And this was the very first time I tried to sell something. And I want you to see the pain and the fear and the nervousness in my eyes and my voice and my entire physiology, because you'll see what it's like the very first time I sold. And hopefully this gives you comfort, because a lot of you guys, this will be the first time you've sold something.

It's going to be something from your own mind, which is even scarier, right? You create something, and now you're taking this art, and you're putting it out in the world. Like, what if they reject you? What if they hate it? What if they don't like it? It's scary, right? Creating a product, creating something is very much an internal thing.

You're doing it by yourself, your thought, and your mind, right? And you put it out there to the world, and it's like, what if they reject it? There's going to be fear. I want to show you the very first time I tried to sell something. Just so you can see how bad it is. And again, hopefully it'll give you hope. So let's watch video number three right now. Okay, I've got, am I getting close on time?

If you do join the affiliate bootcamp, it'll give you lifelong training. It's a $47 a month value. You'll get it for free. Who would like a piece of that? Here's my irresistible offer. And hopefully you guys learned a lot from this presentation. Give him a standing ovation. He did a great job.

Not a single person stand. He told me to give him a standing ovation. Anyway, and he has like my clothes. Like to this day, I get teased by my kids all the time. Who wants a piece of that, dad? Like, ah, so embarrassing. But I did it because I believed in what I was selling. Okay. Now what's going to happen is the very first time you guys do this, it's going to be probably not as bad as mine, but it's going to be a train wreck. It's like, this doesn't work. Okay. But that's okay. You got to keep doing it. And you do it a second time and you get better. You do the third time, you get a little better. You do it a

fourth time and you keep getting better and you keep getting better. it. And you do it a second time and you get better. You do it a third time, you get a little better. You do it a fourth time and you keep getting better. You keep getting better, okay? And that's the key to this business, okay? For all of you guys who are right now, who heard the call, you're here. You're like, this is something I want to do. I just want to be part of it. I heard Dean and Tony and Jenna and Trent and all these amazing people talk about it.

They've showed it. Now it's your shot, right? You guys, you're the hero of this journey. You just heard your call to adventure, right? The refusal of the call is coming like crazy. You're hearing it from a million different spots, but now it's your time to be like, you know what? I'm not ready.

I don't feel like I'm worthy yet. I don't know how to do this. I'm scared to death, but I feel called. When you hear that and you feel that, that's when you take that step and you move forward, okay? I'm such a big believer that every single person who's here today, right? I believe that all of you guys were called, okay?

And I don't want to get emotional or spiritual or anything, but I I believe that all of you guys were called, okay? And I don't want to get emotional or spiritual or anything, but I definitely believe that for each of us, God puts us here on the planet and says, look, you're in charge of serving this group of people. And we hear a calling, right? And so you got to serve those people. And you're like, but I'm not ready.

I'm not worthy. I don't know how to do it. It scares me to death. It doesn't matter, okay? Many are called, but few are chosen. Why are they not chosen? It's because they have to do the things. They have to go through the steps.

So if you're here, you've been called. You've been called to serve a group of people. You don't know who they are yet. I thought it was people who want to make potato guns, right? And sure, I helped a couple people make potato guns. That was amazing. But I started on the journey. And I was like, what's the next thing?

What's the next thing? Now I fast forward 18 years later. I've had a chance to write three books. We built a company that has over 120,000 entrepreneurs use our platform to sell their products and their services. And I've seen like the fact that I went on this mission, that I went on this journey, I started sharing my thoughts and my ideas, I've had the chance to touch now millions of people's lives. And that's what's so powerful.

So for each of you guys, I know it doesn't make sense right now. You don't feel ready, you don't feel worthy, you're scared to death. I get those things. But if you start on this path and this process and start moving forward and you keep doing it, there is a group of people you've been called to serve. And if you will step up to that calling, you will change their life forever. And there will be a day, someday in the future, 10 years, 150 years, 100 years in the future from now, when them and their kids will be like,

man, my life was better because of so-and-so. Because somebody else stepped up and they decided to make a change. I look at almost everything great in my life happened because somebody, some entrepreneur, some crazy person said, you know what? This doesn't make any sense, but I'm going to go do this. I'm going to start this business. I'm going to write this book. I'm going to create this thing. I'm going to make a course. I'm going to get this thing out of my head. I'm going to interview people. I'm going to get out of my comfort zone, but I'm going to do that thing because I'm going to call to serve a group of

people and I got to change their life. And if you do that, I promise you the rewards on the other side are amazing. And it's something that you'll be grateful for your entire life. So I want to thank you guys for letting me spend time with you guys today. I hope that this helped give some of you guys a kick in the, in the tush that gets you guys moving if you're waiting. Okay. Your call is here. You've heard it. And I know the refusal, the call is coming. It happens to every single one of us. You don't feel ready. You don't feel worthy. That's okay. Okay. That's why the training is here. That's why everything Dean and Tony and all of us are doing is because we know the way. We know the path. Okay. The next thing the hero's journey, there's always a guide. We're your guide. You come through

this process. You take that path and the guide's there. Yoda's there to guide you know the path. Okay. The next thing that heroes journey, there's always a guide. We're your guide. You come through this process. You take that path and the guides there, Yoda's there to guide you on the path, right? And we're your guides on this journey to help make sure you're successful. So with that said, thank you guys for being here with me. I cannot wait to see you guys as we continue on this program together. And thanks Dean for having me here. So thanks you guys. Thank you for listening to the marketing secrets podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff.

And be sure to tag me and let me know why you like this episode and what you'd like to hear in the future. That'll help me to know what to create for you. Also, Dan Kenney and I would love to give you the most incredible free gift ever designed to help you make maximum money in minimum time. This free gift comes with almost $20,000 worth of pure money-making information for free,

just for saying maybe. You can get this gift from Dan and from me right now at NoBSLetter.com. Not only are you going to get the $20,000 gift, you also can get a subscription to two marketing newsletters that will be hand-delivered by the mailman to your mailbox each and every month, one from Dan Kennedy and one from me. To get this gift and your subscription, go to nobsletter.com right now.