Marketing Secrets with Russell Brunson - S2E1 - The DEATH and REBIRTH of "Marketing Secrets"

Episode Date: August 19, 2022

It's time to start a new chapter. We are killing the old version of this podcast, and re-launching a new, upgraded season... Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter a...t marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 What's up, everybody? This is Russell Brunson. I am actually podcasting today from the brand new Napoleon Hill Room, which I'll talk about here in a minute, to announce the death and the rebirth of the Marketing Secrets Podcast. You're listening to Marketing Secrets with your host, Russell Brunson. All right. That may have sounded kind of dramatic, and it is, but actually in a really, really good and exciting way. Some of you guys know when I first started this podcast, man, I don't even know how long ago it's been. It was pre-ClickFunnels, so it would have been almost a decade ago, which is crazy. And what's even crazier is even probably seven or eight years before that, I remember podcasting became the cool thing.
Starting point is 00:00:39 I was sitting at Arm & More in this big seminar in Atlanta, and they had some speakers come up and talk about this weird thing called podcasting. And everyone in the audience was so excited. I was like, that is the dumbest thing I've ever heard of. I will never podcast. I'm never going to say the word podcast. It's embarrassing. And then my buddy, I remember Josh Anderson was my friend who was there at the time with me.
Starting point is 00:00:57 And he was like, no, this is the future. And I was like, well, if I'm ever going to do a podcast, I'm going to call it Marketing in Your Car. So remember, I bought marketinginyourcar.com. And then the guy who was speaking about podcasting, I remember hiring him to do a jingle for me. And so I created this jingle, and it was the Marketing in Your Car jingle. In fact, we should in post-production play that. So whoever's editing this, play that jingle.
Starting point is 00:01:21 This is the very first jingle for my podcast. So here we go. Here we go. Something for your business that might take you far. Now that's marketing in your car. In your car, it's a proven technique. In your car, every week. In your car, make a perfect plan. Let's get you equipped. Give you the tips to market in the fast lane.
Starting point is 00:02:02 Take that trip. You're listening to Marketing in Your Car with Russell Brunson, the best podcast to help you easily launch and grow your own online business. So grab the wheel, get in gear, and market in your car. In your car, it's a proven technique. In your car, every week. In your car, make the perfect plan. Let's get you equipped.
Starting point is 00:02:39 Give you the tips to market in the fast lane. Take that trip. In your car. Marketing in your car. Marketing in your car. Yeah. In your car. Okay, so that was the first jingle. It's pretty bad. But I had that jingle for like six years before I ever actually did a podcast episode. Um, at the time, man, my business was on top of the world. We had like 60 employees,
Starting point is 00:03:10 we had sales teams and marketing. I thought it was the greatest thing in the world. And then everything crashed and collapsed. I remember we moved from a 20,000 square foot building to a 2000 square foot building. I went from 60 employees down to like six. And, uh, it was one of those times where it was like emotional and painful and just, uh, it was one of those times where it was like emotional and painful and just, uh, it was a, it was, it was tough. And, um, and I remember, um, the, the new office we got was about a five or six minute drive from my house. And as we were, as I was one of the first two times I was driving there, I had this impression that like, Hey, you should start your podcast now. Um, you know, you have marketing your car, you have the jingle, you should do this podcast. And I remember I was like, this is the worst possible time that I could
Starting point is 00:03:50 do a podcast. I just lost my entire company. I'm in debt. Everything's horrible. But for some reason, I felt this pull, like you should start doing this podcast. And so we figured it out, we set it up and we launched the very first episode of the Marketing in Your Car podcast. And it was literally me driving from my house to the office. And sometimes I'd drive back and I was doing it three or four or five times a week, just kind of, it gets funny. Like Gary V talked about documenting your journey, but that's literally what I was doing was documenting the journey of us rebuilding ClickFunnels. We didn't, or not rebuilding ClickFunnels, rebuilding our company. And it's funny because if you go back and listen to those old episodes, and I recommend go binge listening.
Starting point is 00:04:27 In fact, if you go to marketingsecrets.com and go to the content hub, there's a section that says marketing your car. You click on that. You can actually go subscribe to the old feed that has all the old marketing your car episodes. But they were great. And it was me so much in the creation zone, me learning marketing again, right? And I was learning how to do things. And I remember there was an episode where I was like, you gotta be a moron to want to make more than $10 million a year in a business. Like I've never tried to
Starting point is 00:04:50 do that again. You know, it's funny things like I was, I was sworn to back then that, that now are funny. There were things I was discovering. We were discovering different way to write hooks. They were discovering different marketing funnels and campaigns. And like, man, it was like the most amazing, for me, like the most amazing time of discovery of my life. And we did, I think, four or 500 episodes of the Marketing Your Car podcast. And then about that time is when I think Dotcom Secrets book had come out. ClickFunnels had come out.
Starting point is 00:05:16 Maybe even Expert Secrets. And about that time, John Reese, who I bought pretty much everything that he's owned in the past. But I remember he messaged me and said he wanted to sell Traffic Secrets, which was like, you know, I was like, oh my gosh, I have.com secrets book, expert secrets book. Like Traffic Secrets book would be the third book in the trilogy. I was so excited. And then he was like, you can buy all my domains if you want. So I bought Traffic Secrets and I also bought Marketing Secrets.
Starting point is 00:05:39 And I remember I was like, Marketing Secrets is like, for me, is this umbrella brand of like all of the content stuff we're doing. And so we bought marketingsecrets.com and I was like, it makes logical sense to rebrand the podcast from the Marketing Your Car podcast to the Marketing Secrets podcast. And so we did that and, you know, changed the intro, became way cooler, as you know. And then I've done, I don't even know if we even know, like three, four, 500 episodes of the Marketing Secrets podcast. And it's been fun and it's been fulfilling. And it was really kind of probably the next season of my life where it was like, Hey,
Starting point is 00:06:09 we have this click funnels company, you know, I don't know, two or $3 million a year. And we, you know, I podcasted the journey up to a hundred, $150 million a year beyond. And it's been fun. But if I'm completely honest, um, over the last little bit, it's become more of a chore. And I think the reason why I was like, I don't know what to share on these podcasts. Like when I was discovering new things, it was all like, that was what was exciting. But then like we get more to the optimization, you know, of businesses and ideas and building teams and stuff like that. It wasn't ever like,
Starting point is 00:06:36 it was harder for me to find like the thing I was excited about. And I wanted to share that. I wanted to give you guys. And in fact, I remember in Fiji, um, we were, I want to make a clip of this. It'd be kind of cool if we did have it. Um, but I was, and if we do insert this clip here, team, it was when I was doing my intervention with Tony Robbins. I remember JLD raised his hand and he was like, he's like, do I listen to every one of your podcast episodes? Um, but he's like, I feel like a lot of times they're rushed.
Starting point is 00:06:59 Like he's like, I wish you would slow down and just like share more. Cause like, I love them, but like, I always feel like you're just kind of hurrying to get them out. As a consumer of your content. Like I listened to every podcast that you release and I can hear you like just trying your best to squeeze in that time, like on your drives to work or wherever it can be. And it's,
Starting point is 00:07:17 it's always gold. And like, I always do kind of leave those episodes thinking like, what if Russell just had more time to create, to write, to do what frankly you do best. And so I, I think that chairman is really interesting role for somebody like you. If I'm honest, that's what it's been. It's been, you know, my brother messaging like, Hey, we have podcast episodes. I need two this week. And like, Oh, like, what am I going to talk about? And I was trying to bring really good stuff, but it hadn't been as, um, thought
Starting point is 00:07:44 through and, and planned out as possible. And I just don't know what to go with it. So we kept doing them, kept doing them. And I think – and hopefully you've gotten value from them. But about a week ago, I was just like, what's the future? Should we keep doing it? Should we not keep doing it? And if we do keep doing it, what would get me really pumped and really excited?
Starting point is 00:08:02 And that's what brings us to where we are today. In fact, uh, recently, as you probably heard me talk about, I've been acquiring old rare books from all of my favorite genres, like whole bunch of old Mormon books and personal development and business and like all those kinds of things. And, um, I've probably conservatively in the last year, we could count the books in here, probably four or 5,000 books I bought. So yeah, I have a little bit of addiction called bibliomania. It's, you know, it's, it's a thing, but in here, probably 4,000 or 5,000 books I bought. So yeah, I have a little bit of addiction. It's called bibliomania. It's a thing.
Starting point is 00:08:32 But from that, we're building this big library, but we needed a place in the interim. So we kind of rented this office to store all the books. And one of the rooms we called the Napoleon Hill Room had all the Napoleon Hill books. And it was here, but it just didn't look that good. But I filmed a couple of podcasts from here. And it's like, man, we should make this room look really cool. And so we painted it, we got some curtains, we got a bookshelf,
Starting point is 00:08:49 and then we put just the best books in here from Napoleon Hill, but also some of my other favorite authors and mentors. And this room became like, I don't know, it became special. Like you come in here and the energy's just different. I don't know, there's something really cool about it. And so for me, I started coming here, I started writing in here,
Starting point is 00:09:03 I started spending more time and just a lot of my own creative and energy was happening in here. And so for me, I started coming here, I started writing it, I started spending more time and just a lot of my creative and energy was happening here. And it's just, it was really special. And then we thought, man, like, like, we should do something. And we kept trying to figure out how do we build YouTube videos and all these different things. And, and anyway, over the last week or so, I had an idea of like, I know what would get me excited about doing the podcast again. Number one, it'd be fun to do it in here in this room where it's just like you have the, there's like this, something special, something magic in here. Um, you know, being in this room with, with some of the greatest minds of all time, like obviously they've passed
Starting point is 00:09:32 on, but their work is here and their legacy, a lot of these things are like first edition signed by the, the authors, um, which is just such a cool, I don't know, something cool about it. Um, and that's something like, what would get me really, like, what would I be excited to share? And as I started thinking, there's a lot of things. You know, I did a podcast episode a little while ago talking about how we're buying different businesses, which has been, you know, it's fun. And you guys all geeked out like, oh, I got a lot of feedback from that episode. But I didn't tell you what businesses I bought or why I bought them, what the plan is, what's the strategy, what's working, what's not working, the ups and the downs, like all the journey
Starting point is 00:10:03 of those, which is so exciting, right? I was thinking about and have a list here of just some of the ideas and things I wanted to do. So there's all those businesses, like I'll just name off a couple that are interesting. So when the first big business I bought, not big, when the first business I bought was it's called Zuma Juice. It's a green drink company. And I did it because like, I thought I was bored, but I wanted a challenge.
Starting point is 00:10:23 I wanted something fun. I want to be creative again. I wanted to be in the business, right? Like the first decade of my life, I was in the business. I was launching tons of companies and stuff. And then when we launched ClickFunnels, I wrote the books, kind of retired from that. And I coached other people's businesses. I wasn't in it anymore.
Starting point is 00:10:36 I wasn't doing it. And I missed it. So I bought Zuma Juice as a project to go and to get my hands dirty. I want to build a business and just make sure that I'm sharp, that I know what's happening. So we bought that. I bought a bone broth company, um, called Auburn bone broth. Um, I partnered with a friend on a supplement line called blackout and Phoenix, which is the energy thing. And so they put you to sleep. Uh, one of my original co-founders and click funnels, Dylan Jones created a software company called one pager. And we partnered on
Starting point is 00:10:59 that. Uh, we just recently bought John Reese's company, guru.com. Um, I also, I don't know if we publicly announced this yet, but here maybe is the public announcement. I just bought Lady Boss from Brandon and Caitlin Poland. I bought Magnetic Marketing from Dan Kennedy. I bought, like we're buying these companies. We acquired Doodly, Vroomly, Toonly from Brad Callen. I bought Startup Drugs. It was a t-shirt company.
Starting point is 00:11:19 I'm launching a company called Understand.me. I'm launching a new brand called Secrets to Success. I'm writing a book called Secrets to Success. I'm republishing a bunch of these books uh that are in the public domain and like there's all these things that i'm so excited to share and to talk about but i've never had a place to talk about like i always share a principle i've learned along the way but how many is like an episode where i just go for 30 or 40 minutes telling you guys what like why i bought auburn and why i bought loomly and the strategy and the things, and what's working, what's not working, like what we're testing, like,
Starting point is 00:11:47 oh crap, this didn't actually work. It's almost like going back to the original marketing secrets today, but instead of just sharing you guys the journey of this one rebuild in business, which eventually became ClickFunnels, I'm sharing all these other ones. It has to sound like so much fun.
Starting point is 00:12:02 And so that's part of what the new updates is gonna be. You'll notice when the new episodes come out, it'll be Zuma juice, um, part one, part five, part 12. And over time, you have a chance to like keep updating these things and all bomb bone broth and startup drugs and different things. You can hear the journey behind these companies, which I think will be, it'll be fun and fascinating and a lot of fun for me. It'd be things like I can, you know, I think I can go more long form system being eight
Starting point is 00:12:23 to 10 minutes on a podcast. I'll spend 30 minutes going through it. Maybe an hour. I don't know who, who knows how long these things will go. We'll find out today. I'm going to record a couple today. Um, that got me really excited. Um, internally in the company, we call these virtual real estate. These are little real estate properties, um, that we're creating. We're building a team. We're putting them out there and hopefully they'll make money for us. And some are, some aren't. And I want to share these ideas with you. I've shared the stuff I'm learning because I'm learning so many good things. There's, there's a magic in being in the business and getting your
Starting point is 00:12:48 hands dirty again. It makes, for me, makes me a better coach. It makes me a better trainer. It makes me a better teacher. It makes us so we can build better software because I'm playing the game. I'm not just someone who, I mean, so many of the marketing gurus did a thing once and then they spent the last decade or two decades talking about it. Like, I love this game probably more so than anyone I've ever met. Like, I want to be in the game again. So there's that. Um, also I used to do decade a day calls, minor circle members where I would do consulting calls and it was just for them to hear. And for a long time it was one-on-one. And then I started opening up where I let other inner circle members into listening on it. And I was like, man, what if I started doing these
Starting point is 00:13:18 consulting calls, but like let you guys listen to where they become podcast episodes. So I kind of want to launch a sub channel on the podcast, not sub channel, but just a sub show on the podcast called decade a day where I'm sharing these consults. Um, for knocking live, we have so many amazing presentations. Like I want to bring some of those back for you guys. Um, I've never really done an interview show. There's people I want to interview. Like we just, uh, signed a deal with Damon John. We're doing a really cool project with him. Like I want to do an interview with him where you just, uh, we're doing a project with Nicole Arbor. Like I would love to do an interview with her. Um, you know her. Just other cool people that we're working with. I've never had a spot to do interviews to get the marketing secrets from their brains. All these cool books that I'm
Starting point is 00:13:52 reading or republishing, I'm doing this cool stuff. I want to bring these to you guys. There's a lot of stuff I'm doing in the biohacking world. A lot of stuff I'm doing with personal development. There's just more stuff I want to talk about. And so the thought was like, well, do I cancel the show? Do I do a new show? Do we do something different? And I think I still want to keep it under the, under the umbrella of marketing secrets, because that's the lens I want to share these ideas with you. Um, I don't want to share like, just like, here's a, here's a personal development thing. I learned, I want to do it through the lens of like, how can you use this in your business, either for yourself to become a better entrepreneur or how to use it as a tool to,
Starting point is 00:14:23 uh, help people you're serving as well. And so that's kind of the game plan for the future of this podcast. It's going to be fun, I think. We probably won't launch two or three episodes a week like we've done in the past. It might be one longer for an episode a week. And then maybe some of the short forms. I still want to do some of these, you know, the similar marketing in your car, marketing secret style where I get an idea and I'm in my car and I have an idea I want to share with you.
Starting point is 00:14:46 But I want to do it when I'm actually inspired to share the idea, not just like, hey, we need three episodes this week, Russell. What do you got? You know? We'll do more Q&A calls. I think our team's going to reach out to a lot of you guys for answering questions. In fact, we're setting up a thing on marketingsecrets.com. If you go to marketingsecrets.com, you'll be able to scroll there and you can leave
Starting point is 00:15:01 a question. And we'll pull those questions in and we can do Q&A shows where we have a chance to answer your specific question. So there's a lot of fun ideas and things, but as we started talking about this, I got re-inspired of what this show could become and how I could serve and how I could really lean into you guys and give you guys what you want as well as helping me stay sharp and helping me to analyze what we're doing at a different level, right? A lot of times these things are happening in my head, but when I can talk them out loud, it helps me think through it a lot of times as well. And hopefully my team will listen to these more. So like the team working on Zuma Juice, they should be listening to Zuma Juice episodes to know where my mind's at so
Starting point is 00:15:34 they can run with it as well. A lot of times I have a vision and I'm not always the best at articulating it to my team. So hopefully it's become a good tool for them as well. So anyway, that's kind of the vision, the plan of the future of The Marketing Secrets Show. I hope you guys are on board with that. I hope you get excited. If you do, please let me know. Hit me up on Instagram, Facebook,
Starting point is 00:15:49 wherever you're listening to these things. You can do it on your phone. You can take a screenshot of like the actual, if you're listening on your phone, like take a screenshot of this and go to Facebook or Instagram
Starting point is 00:15:57 or whatever and tag me in it. I see those all the time and just let me know. Like, yes, Russell's a good idea or hopefully by the time this episode goes live,
Starting point is 00:16:03 you'll be able to go to marketingsecrets.com and like leave a question. If not, it'll be there in a week or two, but let me know your thoughts and your ideas and what you think about it. What's up everybody. This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love.
Starting point is 00:16:27 It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found?
Starting point is 00:16:38 They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop, am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So, Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul.
Starting point is 00:17:08 Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really
Starting point is 00:17:41 quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited
Starting point is 00:18:09 for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's Working Geniuses are. And that's important because if you're building a team or a company, you got to figure out,
Starting point is 00:18:26 make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. But you get a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two Gs, working genius, two Gs in the middle, workinggenius.com.
Starting point is 00:18:56 And then use promo code secrets, S-E-C-R-E-T-S at checkout. Get 25% off. But then go take the test. Again, it takes you 10 minutes. But even in a 10-minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo
Starting point is 00:19:21 code secrets for 20% discount. Take this test for yourself and for your team. And I promise you it'll change the working dynamics amongst everybody and help your company to grow. On top of that, like if you enjoy the show, again, please go to iTunes or Spotify. We're at like rate and review and leave the feedback. That way I can see those things as well. And it'll be, it'll be fun. I guess you can say that the, my podcast is growing up.
Starting point is 00:19:42 I don't want to lose any of the energy, the excitement from it, but I do want to, uh, how to build where I can spend more time and really think through things and give you guys stuff. That's going to be super beneficial. I want to, I want to take this podcast from good to great. Um,
Starting point is 00:19:53 you know, I've been talking to some of my friends, talking to my wife about this a lot recently, like just the concept of good is the enemy to great, right? Like why do people not have, um, great businesses?
Starting point is 00:20:02 Cause they have good businesses. Why do people have great marriages? They have good, good marriages. Why people not have great podcasts? Because they have good businesses. Why do people not have great marriages? They have good marriages. Why do people not have great podcasts? They have a good podcast. And I want to turn this podcast from good to great. I want to make everything in my life that I'm touching, I want to transition from good to great.
Starting point is 00:20:14 Because, yeah, as long as we're here, might as well do the best thing. Might as well do the greatest thing we can, right? I had a conversation at the Unlock the Secrets kid event with all the kids. And I talked about attitude. And it's like, look, you have to go through this experience anyway, right? You have to go through school. You have to go through work. You have to go through these things.
Starting point is 00:20:30 And you can, like, you have to go through the experience. The only thing you can really affect is your attitude, right? And so it's like the same thing. If I'm in a podcast, I might as well make it great. Like, I'm doing it anyway. I might as well step back and make it great. So that's the goal. I'm going to try to make this great.
Starting point is 00:20:42 The only thing I ask is if I do make this great for you and you enjoy it. First off, please listen. Number two, please share it. Like when you hear an episode that speaks to you, send it to your friends, your business partners, your staff, your employees, like whoever, um, share these things with other people. It'll get me more motivated. Um, obviously download count. Uh, it's something that motivates me, right? I'm, I'm a competitor. I want to win. And, uh, if I come back and the, and less of you are listening than before, uh, maybe we'll shift it. But if more of you guys are listening, more of you guys are sharing, and if I see more people talking about these episodes, it'll get me more pumped and more excited. So that's the game plan. On top of that, we're also using this as a platform where the podcast is going to be the top level of all of my content strategies.
Starting point is 00:21:19 For you guys to understand, I talk about this in the Traffic Secrets book about the chapter on conversation domination where it's like instead of doing what a lot of people do, they say make a video and repurpose it on 50 different platforms. It's not that way. It's creating a show that then you can pull pieces out for different platforms, right? So that's kind of the game plan here as well is this Marketing Secrets Show podcast, whatever you want to call it. I'll be recording it for the podcast and that's going to be the top. You guys on the podcast, my number one goal is to serve you guys. And then from that, we're going to take things and we'll pull pieces out to use for YouTube and use for Instagram and use for TikTok and things like that. When an episode's done, my team is sitting here in the room with me and they're going
Starting point is 00:21:52 to be listening to like, oh, this is something that you could, you know, you said something really cool that we can turn that into a 30 second reel and we can make it a reel that it'll be on, that'll be on, on Instagram or Facebook or things like that. And so it's like, but the top level content is gonna be here serving you guys here on the podcast. And then from there, we will pull things out for the other platforms and things like that. So that's the game plan, you guys. And I'm excited for it.
Starting point is 00:22:14 I hope you're excited. I hope you'll learn a lot along the journey. Yeah, so that's the game plan. So this is the death of the old Marketing Secrets podcast and the rebirth of something amazing. Internally, I've been calling it season two, which is kind of funny because for season one had whatever, 300,
Starting point is 00:22:27 500 episodes, whatever it was, season two, we're starting over. Um, and, this season may be the only second season if we'd like enjoy it, but this is the game plan for the process moving forward.
Starting point is 00:22:35 So keep in the loop. Let me know if you enjoy the episodes, which ones you like, which ones you don't like. Um, and it's going to be fun. So I'm pumped to have you guys here. Uh,
Starting point is 00:22:43 thank you for listening. Thank you for being for a faithful subscriber. If you're listening to this right guys here. Thank you for listening. Thank you for being a faithful subscriber. If you're listening to this right now, it means you've been with me for the long term. You were here probably for the entire marketing in your car episodes. If not, go back and binge listen to those. They're fascinating. People send me clips all the time like, do you remember you said this? I know.
Starting point is 00:22:56 That's so cool though. A lot of these principles that we share in the different books, like they were first strategized on these podcasts. Like I share an idea and I get feedback and I talk to my team about it. And then I do a YouTube video and I talk about an event four or five times. And then eventually it became something tangible. We turned it into a framework. It became a book. It became a process. It became a system. But most of these ideas were initially created with you while I was driving my way to work, listening, you know, talking on my phone, which by the way, I don't know if he has knew this or not. It's actually
Starting point is 00:23:24 legal to do that. I got a ticket the other day because I was talking on my phone, which by the way, I don't know if you guys knew this or not, it's actually legal to do that. I got a ticket the other day because I was talking on my phone. Maybe that's the reason why they were the new rebrand. Yeah, apparently a cop told me you're not allowed to have a phone in your hand while you're driving, which I never knew. That's like, I could have almost a thousand, between the two shows, that's a thousand tickets I could have gotten. So I am repenting of my apparent sins I didn't know about as well. And, uh, we're doing this, we're doing this this way. So anyway, thank you guys so much for listening. Thank you for being part of the show. Excited for the future. Excited to share some really cool things with you guys. I hope that it serves you. Hope it changes your business and hopefully it changes your life. Uh, thanks again for listening and, uh,
Starting point is 00:23:59 we'll see you guys on season number two.

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