Marketing Secrets with Russell Brunson - S2E2 - Virtual Real Estate Secrets

Episode Date: August 26, 2022

How To Build A Virtual Real Estate Empire By Fixing, Flipping, And Investing In Small Cash Flow Funnels… Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, this is Russell Brunson. You are listening to the Marketing Secrets Podcast, where you're gonna learn different ways to market and to grow your company. In today's episode, we're gonna be covering what we call virtual real estate. I'm gonna be talking about a whole bunch of cool things from like, how do you wholesale funnels?

How do you license funnels? How do you fix and flip, which is hard to say, how to fix and flip funnels, how to buy and hold funnels, how to do creative financing deals, and how to find virtual real estate funnels that you can use to grow your core company. There's a lot of really cool things we'll be covering during today's episode. I want you guys, as you're listening to today's show, to think of an intention.

As you're listening to this, don't just listen for enjoyment. I want you to enjoy the episode, but I want you thinking, how can I use this in something I'm doing? This could be as simple as looking at the funnels you have that maybe aren't working as well, and how can you use these strategies to make them better? Instead of finding a company and flipping it and fixing it up and things like that, like how can you apply these principles to your own company, right? Number two is if you don't have a business yet or you're struggling or you're in the middle of trying to grow something big, this could be a fun weekend project or side gig you do just to kind of

have some fun growing a business. And so have some intentions like how can I use this either for my existing business or how can I do this as a side business? Or maybe it's a business you do with your kids. I recently – I ended up not buying it, but I almost bought this sock company because I thought it would be really fun to do with my kids. It would have been a perfect virtual real estate company that I could do with them to give them a side project to learn these marketing principles. So have an intention as you go through this of like how could you actually use this in your real life. And on top of that, if you enjoyed this episode, please rate and review it. Again, this is a new podcast format I'm testing out. If you like it, you could, it would mean the

world to me to go to, to Apple, to iTunes, wherever you are and actually rate and view this podcast and this episode. And, uh, on top of that, share it. If you enjoy this, share it with, with your spouse, with friends, with people that work with you. Um, this is the best way to get this show out for me is for you to share it to other people. So that'd be amazing. And then if you want me to answer any of your comments or questions on the show, if you go to marketingsecrets.com, there's a spot there where you can actually leave a live question. I am listing those. When you send an audio question, it emails me.

I listen to it. The best questions will be picking and pulling for the show. So make sure you go to marketingsecrets.com. At that site, you'll have a chance to see the video version of this if you're listening. The video version of this podcast, you get notes, transcripts, a whole bunch of other things. And so make sure all those things are at marketingseekers.com and go look for the virtual real estate episode. On top of that, the last thing to share is that this episode is being sponsored by me. I figure that if somebody else can make more money off my audience than me, I don't deserve to be doing what I'm doing.

So I'm going to be the main sponsor for the show. So today's episode is being sponsored by the Traffic Seekers book. You can go get a copy of TrafficSeekers.com. Discover shipping and handling and it is amazing. So Russell, thank you so much for sponsoring your own podcast. Go get your book at TrafficSeekers.com. And I think that is it. So with that said, you guys, I hope you enjoyed this episode of the Marketing Secrets Podcast. You're listening to Marketing Secrets with your host, Russell Brunson. All right. So on today's episode, I want to talk about a concept that we call virtual real estate. And this is not a phrase I made up. In fact, a lot of things I do nowadays are things that really smart marketers are doing. When I first got started online and then they stopped doing it and they bought the ideas or the principles or the concepts from them. So when I got started way

back almost 20 years ago, um, one of the big things that was the hot topic, like the shiny object of the day was Google AdSense. Kind of like we've got crypto is the shiny object today. Um, and if T's the shiny, there's always something right. That's like the new hot thing everyone's focusing on and that's where their tensions at. And so if you rewind back in time, 18, 20 years ago, when I first got into this game, the big shiny object was Google AdSense. And what was happening is that people could create these websites and they were like really ugly websites because the reason is you made money when not when somebody spent time on your site, you made money when someone came to your site and then they saw AdSense, they clicked on the link, they click on

the AdSense link and left, that's how you made money. So literally the whole concept is make these really ugly sites, get ranked really high in Google for competitive keywords. And then you make money every time someone would come to your page and they would leave. And, um, and I had friends making 50, 60, a hundred thousand, 200,000, $300,000 a month by making these crappy, ugly websites. And I remember the time, uh, John Reese came out and he was one of the guys who was making a ton of money doing this. And he coined the term virtual real estate or VRE. And he said, he started saying, you got to create these VRE properties, these virtual real estate properties. And each property, you set up this, the site, you get it ranked in Google and it makes $500,000 a month. Right. And they say, you make one, it's just like having, having actual property, right. Buying a house that cash flows,

you know, $500,000 a month. He said, you make one and then create a second one and a third one. And I remember back in the day, people came out with different software programs. There's one called Traffic Equalizer. There's a whole bunch of other ones that came out that would make these sites even faster for you. And I had friends like David Fry who went and he built a whole team. He had a, in his, in his basement of his house, I think, or maybe his office, he had this like, this production where it's like they had all these different people and there was like all these high school kids come home from high school and they have computers and there was like, I don't know,

maybe 20 or 30 computers in the room. And the first guy, all his job was to go buy domains. So he had above his desk, he had this checklist, like step one, two, three, like, and the guy would come home from school, sit down, he would just buy domains and then it would go to the guy number two. And the second desk was like, Hey, your job is to go and do these five steps. And he had like a whiteboard with like the five steps for that guy.

And the next thing, and he built like literally a shop of people that would just come in and they'd buy domain, set it up, run Traffic Equalizer, do the backlinks, do the thing, and they were just mass producing. So he was creating 10, 20, 30 of these sites a day and ranking them and getting paid money.

And it was like this, it was like buying virtual real estate, right? It was like buying, uh, going to Boise, Idaho before it was Boise and buying all the property and setting up houses and then playing Monopoly. Right. And, uh, it was the thing for a long time. And in fact, John Reese even had a newsletter called the virtual real estate secrets newsletter. And he published it. And I was a member of it for two or three years where you get these, uh, these print newsletters in the mail where you'd be talking about, uh, virtual real estate. And then as all good things do, they come to an end. Google slapped it. They stopped paying out these things and it,

it stopped being profitable. They stopped ranking sites that were ugly. They, the only goal was to get people to leave because they wanted to rank sites that had good content and things like that. And so the whole industry kind of disappeared overnight. In fact, I had a lot of friends who were making insane amounts of money who went bankrupt at that time and never recovered. And so anyway, there's a whole other lesson for another podcast episode we could talk about. But the concept of virtual real estate was so intriguing to me. And afterwards, John shut the newsletter down and kind of forgot about it. And when I came back and bought pretty much everything from John Reese, from TrafficSeekers.com, MarketingSe.com. He also owned VirtualRealEstateSecrets.com, and I bought that from him.

And I bought the concept and all the intellectual property and things like that around it because I love the concept, right? And I always thought about this in our world of funnels and building businesses that a lot of times – and I'm probably one of the people that causes this, right? Like I'm all about like building a business that you're passionate about, that you love, that you can like change the world, that you can do all these things, right? Like I'm all about like building a business that you're passionate about, that you love, that you can like, uh, you change the world and you can do all these things, right? Like if you read a expert secrets, it's all about like creating a mass movement of people. You can change their lives. And how do you do that? And I still believe in that. Like, that's what my mission is with click funnels is. But I think sometimes, um, I probably overwhelm people because some people like, I just been trying to figure out how to make an extra a hundred bucks or an extra 500 bucks. Like, how do I do that? And so there's a time and a place for that. So at last year's funnel hacking live, um, I did a special nighttime session and I called

it virtual real estate secrets. Uh, in fact, the subtitle was how to build a virtual real estate empire by fixing, flipping and investing in small cashflow funnels. And, um, it was really fun because before that event, I wanted to show people that, you know, while I still think that everybody should be building a business, that's literal goal is to go and change the world. There is a time and a place like, let me build a virtual real estate property where I can create an offer, set up a funnel, drive some traffic to it. It pays me 500 bucks a month or 200 bucks a month or whatever that is. And maybe I create two or three or 10 of those things and they're all cash flowing and I

can have a really good business doing that as well. And so in that presentation, I shared a whole bunch of ways that we're doing it. Some of the ways I showed how I was finding virtual real estate products and I can have a really good business doing that as well. And so in that presentation, I shared a whole bunch of ways that we're doing it. Some of the ways I showed how I was finding virtual real estate products and I was flipping or I was fixing them up, right? To flip them. So we're built, we're buying them because I know like it's only making

X amount of money right now. But if I do these tweaks, these changes, I can get it to make this much money that I can resell it and make a profit, right? Just like we do on houses, right? If you watch HGTV, that's the whole model, right? They buy a cheap house, they come in, they rehab it, and then they flip and make more money right so talk about

flipping and flip yeah flipping and fixing and flipping whoo there you go fixing and flipping funnels right I was talking about like finding funnels that we're gonna that are that are cash flow funnels are just gonna make us hundred bucks or five hundred bucks or thousand bucks a month and a whole bunch of cool ideas in fact before FHL I think my team was gonna kill me about six months prior is like let's build a bunch of case studies And so we started doing a whole bunch of case studies that I shared in this presentation. Now I know some of you guys are going to go to those pages now and like, are they still live? What are they doing? The reality is most of those sites,

while they were fun and we got some money coming from them, when all of a sudden the time effort I was putting into it versus some of the other projects weren't as big. So I shot a lot of those down. Some of them are still alive as you'll see, but I wanted to, I wanted to actually share that presentation with Funnel Hacking Live for you for a couple of reasons. Number one is I want you guys, again, while we're talking about building empires and businesses, and we'll do a lot of that here in this podcast, I'm also gonna be showing you guys a lot of the virtual real estate that I have, right? Like why did I buy Zuma Juice? Because it's a virtual real estate property for me. All Bonoboth, the bone broth company. Why did I do that? Lady Boss.

Why did I buy Lady Boss from Brandon and Kaylin? Why did I, like, in my mind, these are virtual real estate properties that we're creating and we're finding and flipping and fixing and flipping or buying to hold them or we're getting cash for them. And there's like, in my head, this is what we're doing. In fact, literally the company that holds all these,

we call the company's name is virtual real estate. Like these are virtual real estate companies that I'm collecting, that I'm acquiring. And I'm using the skillset that we, that we teach every single day in marketing secrets and funnels and click funnels and funnel hockey live and all the books. Like we're using these principles to take these, these little businesses, set them up and have them cashflow without me having to spend a ton of time and energy in them longterm. Okay. And so, um, I wanted to share this as episode number two of the new podcast. And the reason

why is because a lot of my episodes are going to be showing the VRE, the virtual real estate that I'm doing behind the scenes. And so I wanted to give that to you guys as kind of just a context. So as I start showing you guys more of these things, you know what we're doing and why we're doing them. And you got some of the strategies as well. Because a lot of you guys, like you've been following me for a long time. You've been listening to the podcast episodes for a long – in fact, we did – we pulled it during the break. How many episodes have we done in Marketing Secrets? 551 episodes prior to this and then the marketing of your car was like 251. So like that's like almost 800 episodes.

A lot of you guys have binged through all of them. You've read the books. You've been to Fun Hockey Live. You've done this stuff and maybe you don't have a business yet. Maybe you're struggling trying to build the empire and have the mass movement. It's like, look, you have the skill sets right now. You can go and you can create these little properties. You can find sites that are making a hundred bucks a month and get them making 500 bucks a month because you know you have the skill sets. You just need the thing to apply it towards. And so hopefully this

will be fun. This was a fun presentation. I think it was lighter. It was enjoyable. People had a great time with it. And so I'm going to show you guys this presentation from Funnel Hacking Live. Again, the title for this presentation was Virtual Real Estate Secrets, How to Build a Virtual Real Estate Empire by Fixing, Flipping, and Investing in Small Cashflow Funnels. In this presentation, you can learn how to, you can wholesale funnels, you can license them, you can flip and flip, flip. This is the hardest one ever. You can fix and flip them. You can buy and hold. You do creative financing. And you can also use these virtual real estate properties to grow your core company, which is what we're doing with like magnetic marketing. We bought from Dan Kennedy. The reason why we bought that virtual real estate property was

number one to cashflow, make money. But number two, it also is a tool to build click funnels. And we'll talk about that in the presentation as well. So that's kind of the setup for this. With that said, we're going to take you guys back to Funnel Hacking Live 2021, where we were in Orlando, Florida. And this is a late night session I did. And it's one of my favorite sessions I've ever done. I haven't shared it anywhere outside of that live event. So I hope you guys enjoy it. Take some notes and let's start building your own virtual real estate empire. So today's been a lot of fun. We've gone deep on a lot of topics, a lot of stuff, and typically after the first day, number one, everyone feels a little bit overwhelmed, like, oh my gosh, that was crazy, that was

only half a day, we've got three more days of this stuff, right? How many of us feel that a little bit, we're just like, whoa, I feel a little overwhelmed. I'm excited though. So I want to do this special session, This is something I've never taught before. I think about this a lot. I talk about it with my team a lot. But I want to do a session tonight. Hopefully it'll be fun.

I don't know how long it'll go. It might be 20 minutes. It might be two or three hours. I have no idea. We'll kind of see, play it by ear. We're going all night long. But this is something because I think a lot of times there's people that come into our community. And they come in and all of a sudden we're talking about like starting a movement and changing the world and like all these things.

And sometimes it gets overwhelming. I understand that. And when I got started, if I would have came into this room, I might've been that way as well. Like, whoa, um, I don't know about like changing the world. I'm trying to change my own life right now. I'm trying to change my family's. I'm trying to change my situation.

Right. And so I wanted this presentation to be kind of a fun one to get the wheels in your head spinning and start thinking about things a little differently because there's a lot of ways to make money in this business. It's not just, I'm going to do, you know, build this huge empire. A lot of times you can do it smaller. You can do it in a way that's, that's just a little bit differently. So that's what I want to talk about today. So my title of my presentation is actually virtual real estate secrets. If we can throw it up here, which I'm excited. And the title is actually how to build a virtual real estate empire by Fixing, Flipping, and

Investing in Small Cash Flow Funnels. You guys want to talk about this? It's going to be fun. And so to kind of lead this one off, obviously I use the word virtual real estate, and some people are like, wait, you're talking about building houses? You're talking about selling houses on the internet? Like, no. I'm talking about properties, virtual properties.

How do we make money with virtual properties, virtual funnels, right? And not so much like how to make millions and millions of dollars, but how do I make some revenue? How to make cashflow from little funnels? Cause yes, I'm so excited. Like I might try and teach you guys how to build funnels. We're gonna make you tens of millions of dollars. And like, that's like what gets me excited. But how many of us would be really excited if you had a funnel is making you, I don't know, a couple hundred, a couple thousand bucks a month. How many of us would be excited if you had two of those or three or 10 or 50 of them, right? So that's what I'm talking about here just to kind of give you guys something to think about.

And maybe this is for you. Maybe it's for one of your kids. Maybe it's for a spouse or maybe it's for somebody, you know, but I think it'd be fun topic just to talk about inside of our community because we don't talk about these things a lot. Now, when I think about real estate, I think about HGTV, right? I think about all the TV shows where they are like literally doing this with properties. And there have been real estate gurus teaching how to make money in real estate for way before I was ever born, right? And I was talking to Joe McCall, who I think is here somewhere in the room. Joe's one of my inner circle members and someone who I just have so much respect for. In fact, I got in trouble. I

bought a whole bunch of real estate that I shouldn't have. And Joe magically got me out of it. So I love that guy. And I messaged him ahead of time. I said, he's one of the big real estate gurus, a whole bunch of real estate gurus. I'm like, what are the core ways that in the real estate world they're teaching people how to make money? And he said, well, there's a lot of things, a lot of different angles and stuff. But he's like, it really comes down to four core things, right? And this is traditional real estate.

So one is wholesaling. That's where you find someone that may not want to sell the house, but they need to sell the house, right? Maybe they're going through a divorce or maybe, um, you know, something tragic, lost their job or something they'd have to get out of the house. And so there's opportunities where a real estate guru sees people how to do wholesaling to get a property and to sell it or to flip it or to whatever. Right. So that was the first thing. The second one, this is what's, uh, you see all over HGTV, right? The fix and flip, but they find a house and they're like, oh, this house is horrible. And then they get the new kitchen and the new, like all the things.

All of a sudden they got this beautiful house and then they sell it and they flip it, right? And then there's buy and hold where you buy a house, you fix it up. And then instead of selling it, you just hold it and you cash flow it, right? And the last one that he kind of mentioned was creative financing. There's a lot of different ways to do cool creative financing. No money down and things like that. And so as I was doing this presentation, I was like, okay, these are ways that people do money in traditional real estate, right? Like,

how does this relate to kind of what we do as internet nerds? I mean, internet marketers, right? And for me, the like isn't really, I actually got my start when I was in college. My dad actually bought me this book, Rich Dad Poor Dad. Who here's read this book? Okay. This book was one of those things that was like the tree like the turning point my life um I was in my house. My wife and I just got married. We're in this little house We're living there and he gave me the book and this book sat on the next to my bed for Months and months and months and then finally one day I couldn't fall asleep. I look over i'm like, oh, I hate reading

There's a book my dad gave me. He's gonna ask me next time. I see him fine. I'll read so open it up And I start reading the book and I got hooked. Again, this is like one of the best books ever. So I read the entire book that night. I can't sleep. The wheels of my head are spinning. I'm sitting there like this wide awake. Next morning, my wife wakes up and rolls over and she's like, cool.

I'm like, hey, she's like, what's going on? I'm like, we're going to buy a duplex. She's like, what? I'm like, yeah, we're going to live in one half and rent out the other half. I'm going to live for free and we have tons of extra money. It's going to be amazing. And my lovely wife said, okay. And then we went and we bought our very first property

within like a week or two after reading this book. And this was our first house we owned together. We bought it. We lived in the top and there was a basement apartment that we rented out. And this was our very first house ever. Look how cool my hair was back then. It's awesome. What's up, everybody?

This is Russell Brunson. I've got something really cool for you today from my hair was back then. It's awesome. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.

But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately, it's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome.

It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthy consultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthy consultant.com

slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson, and I want to jump in really quick to share with you a new assessment I found out

that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working

Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the

middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two Gs, working genius, two Gs in the middle, workinggenius.com, and then use promo code secrets, S-E-C-R-E-T-S at checkout, get 25% off. But then go take the test. Again, it takes you 10 minutes, but even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are with your teams getting them in the right seats as well. So anyway, I love this assessment. Go check it out at

workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. And no, I was excited. I thought that was one of my futures buying real estate and investing and stuff like that. But we had problems. Uh, the problems were, uh, these things called renters. Anyone here have had renter before? It was really bad. And, um, it wasn't just one bad. It was like bad thing after another. And I'm sure you guys all have stories, but, um, after about two or three months in this place, right? We do not want to have renters, let alone in our house living below us because it's even worse, right? And I was like,

well, that's how I was going to make money. I got to figure something else out, right? And that's kind of got my wheels spinning. And this is really how I started getting into the internet business during this time of my life. But this house, we had to fix it up. So I was trying to do the whole flip and fix thing. So this is my buddy Nate and I, and we had to learn a whole bunch of skills. I found this picture the other day. We learned how to do sheetrock, tile, painting, and landscaping. We literally went to Home Depot and I was like, I need some tile. How many? I'm like, like a couple of boxes, like two. I'm like, sure. So I got the boxes and then me and Nate are like, like stirring up the plaster and we're putting it down. We're slapping things over and all the

tile starts like shifting and moving around. Like, oh, so we called the Home Depot dude dude, like, dude, the tile's, like, shifting, he's, like, well, how much, how much of the mortar did you put down, like, a lot, he's, like, you don't put a lot down, like, oh, he's, like, and you need these little things to, like, keep the squares, so we, like, raced back and bought the little, the little, those little tees to, like, space it out, but by that time it already hardened, and it was, like, it was horrible, and the tile was, like, wavy, and people were tripping on it, it was, so that was my first flip and fix. Anyway, it was bad. It was really bad.

But in theory, you guys understand that's how this works, right? You find a property, it's beat up. You learn how to tile, you know, sheetrock, you know, paint, you make it nice. And you go from before to after you sell it, you make a ton of money, right? And, or if you decide you want to keep it, the opposite of that is you go create a property and then, or you get a property, you get in the all nice, you get a property management company, you plug it in and then you're done. Right. That was the dream I was sold to real estate was like, literally get a house, hire property

management company. The house is going to cashflow you a thousand dollars a month. You pay the property management company $200 a month and you get $800 a month for free for doing nothing. Right. I was like, this is the most amazing thing in the world. But again, we had renters and it wasn't ideal for us in our marriage. And so we didn't do more real estate after this, but that was kind of the concept, right?

So I want to explain that because I'm not talking about real estate with you guys, but I want you to understand that these principles, these concepts are the same when we start transitioning over to virtual real estate. Okay. With virtual real estate, the goal I'm trying to do is try to create these funnels, create these little funnels that I can go and I can create them and I can create them quickly. I create them in a weekend. I create them, you know, over a couple of day period time. I set it up, right? I set it up and then I go and I hire a Facebook ad agency, just like a property manager thing. They drive

ads to it and I'm done. I walk away and hopefully this thing cash flows a hundred bucks a month or 500 bucks a month or a thousand bucks a month, depending what the offer is. Right? And for me, when I got started, literally my potato gun offer, you guys have all heard the story a bajillion times, but that was my mindset. I was like, I know the potato gun thing's not going to be the biggest thing in the world, but if I can get this thing making some money and a second one and a third one, these are like real estate properties, only they're digital. And there's no renters, there's no plumbing, there's no broken tile. I just set it up. I buy some ads and it just runs itself, right?

So with the potato gun product, my initial goal, or not my initial goal, but this one was making me, when we first launched about 30 bucks a day profit. And I was like, oh my gosh, this is the coolest thing in the world. And I remember about that time is when I started thinking bigger, right? I'm like, I want to make a million dollars.

How do you do that? And so I remember sitting down one day with a calculator. I said, a million dollars divided by 365. I was like, what would it take to make a million dollars in a year? So I did the math. If you take a million dollars divided by 365, it equals $2,739.73 a day. Literally the best number in the world. And that was my goal. I said, okay, well, I'm making 30 bucks a day off my potato gun site. If I had another one that makes a hundred bucks, another one makes 200. And eventually I get a portfolio of these things, just like people do with real estate. If I get a a portfolio collectively this portfolio might go

to the point where it's making me a lot of money right and that was my initial goal when i got in this business that's why um i last year's funnel lab i showed you guys i launched over 150 different funnels this is what i was doing i was creating one here and creating one here we're trying to set up these little properties and what's cool is that some of them made really good money some of them flopped but um collectively as a whole a bunch of them did and cool is that some of them made really good money. Some of them flopped, but collectively as a whole, a bunch of them did. And then from that process of trying this one and trying this one and trying different ones, that's when the bigger opportunities started coming. Where all of a sudden I got better. My skillset got better. I built better funnels. Different opportunities came. And eventually I wasn't just building little duplexes. I started building

mansions and started building things like this. Right. But I learned it. I got my skillset by doing these little virtual real estate properties. Okay. And so that's what something I wanted to kind of propose to you guys to start thinking through those who are in this phase, like, what can I do? What little things can I create that I can literally get it built out in a weekend, set it up, get a Facebook ad agency, and I can step back and this thing cash flows me a hundred bucks or 500 bucks a month. And I can do that again and just have some fun with this. That's like cool to dive a little deeper into that. Okay. So we're talking about real estate, the you gotta learn you have to learn how to do sheet

rocking and tile and all these things to get a house right okay in virtual real estate the tools you have are all the things you guys have been learning about okay everything you learn here at funnel hiking live everything you learn about when you read my books like these are the tools you have to get become good at right katherine did a session today on funnels it's like this is the tool set this is the skill set you gotta learn. Just like you gotta learn to do tile if you're doing a house, you learn to build a funnel. Okay, Jim talked about copy.

That's why we did the copy workshop, right? If you get good at copy, that's the tool you're gonna be using to build all these sites. Design, ads, traffic, these are all the different tools that we can use, okay? And so over the last four or five months, I started having some fun with this.

I knew I wanted to talk about this at Funnel Hacking Live this year. So I was like, I'm gonna go and create a whole bunch of virtual real estate properties just for fun, just to show you guys as case studies. And so I'm going to show you guys some. Some of them are done. Some are partially done.

Some of them are all sorts of different places. But I had so much fun creating these things. So one of the first things I did is I was like, I need to go find things that are for sale. I don't want to create something from scratch, right? Like I don't go and I'm not going to go build a house from the ground up because then I got to be like become a contractor and stuff like that. I was like, I want to go find a house. It's for sale. I'm going to buy it and fix it and either flip

it or sell it or whatever I'm going to do. Right? So there's two places I went to initially to go buy websites really, really quickly. And these are two that are awesome. So one of them is flipa.com and flip is a whole marketplace with tons and tons of people selling websites. The other one is called Shopify exchange. And there are like, I think 10,000 people who started Shopify stores, don't understand funnels or don't understand traffic or don't understand ads or copy or all the things you guys know. They did all the hard work to go and find the offers, contact the places, get all the whole, like the drop shipping stuff, get everything finished. And they can't figure out how to drive traffic or make any money. And so they sell them on the site. And so I literally spent hours just

going through like, oh, I could buy that one. Oh, and that one. They're like, Oh, and there's tons of them. And most of these people, again, they do all the hard work getting the, the, the website, the Shopify store done and ready. And then they don't know what to do with it. Like, I'm going to sell it for a thousand bucks, 500 bucks, 10,000. Like there, there's all sorts of pricing. Um, so these are two places I went to and you guys can go there and just geek out and like look for cheap virtual real estate. Okay. And so that's kind of what I did initially is going to both these sites and started having some fun. Okay. And then my goal is to go through and look at these things and find a property that I can look at and say, Hey, my skills that I have right now, I know that I could

actually get this thing to look good. Right. Now, some of these sites are horrible and they're ugly, but some of them, I'm like this side, like I get this, I can make money with this one. Okay. And so for you, um, what my goal is going to be for you guys tonight or this weekend, um, is to go to the sites and look through them and just see like, based on what you've learned this weekend, like what are the things you can take and you can grab and you can start tweaking with. Okay. Okay. So I'm gonna go through different sites and some of the fun projects I've been working on in my free time over the last couple of weeks. Okay. Case study number one. Um, I've been working on in my free time over the last couple weeks. Okay, case study number one. I've always wanted to start a tie company. So I spent two years in New Jersey knocking on doors, and I had to wear a tie every single day. And so when all, like, you're wearing a white shirt and

tie every single day, your tie is the only, like, color you have. And so, like, ties became something we would trade, we'd barter, and, like, we'd fight over different ties, right? So we love good ties. And I remember I had this companion who was with me on my mission out there. And he used to always say this thing. He'd come out in his new tie. He's like, check this out. I'm flossing this new tie. I was like, what?

You're flossing a new tie? He's like, yeah, I'm flossing this new tie. And every day he'd come out and he's like, I'm flossing this new tie. And so I always wanted to start a tie company talking about flossing ties. And so I wanted a tie company, but I don't know how to start a tie company. I don't know any of these things, right? And so as I started going through trying to find websites, in the back of my mind, I've always known that I think it'd be fun to start a tie company someday.

So I started going through and I started looking at all the things I've been learning. And a couple of things that I've learned at Funnel Hacking Live, Perry Belcher spoke at a Funnel Hacking Live and he showed his funnel. Have you guys seen this funnel before? This is a funnel where he gives away credit card knives, but on the back end, he sells access to a membership site. This was another one of Perry's sites. Perry had a custom suit company. They said high-end custom suits. And he wasn't driving traffic directly to the suit company. Instead, what he would do is he would go and he said, the people that wear custom suits,

they also happen to want what? Cufflinks. So he's like, I made these cufflink funnels, like give away free cufflinks, ran Facebook ads to people, got free cufflinks. And then those leads came in and they started buying custom suits. I was like, sweet. Cause I don't want to drive ads to a tie store. It seems kind of hard and weird. And so as I was going through Flippa and I was scrolling through all of a sudden, I saw the site that was for sale. And this was a site. Um, it was called dimpleclips.com, I think. And, uh, I looked at dimpleclips and it was for sale for 19, so 19,500 bucks. And these little, these little clips you put on a tie and whoever wears a tie, you know when you tie your tie right and all of a sudden you get that cool dimple and you

look like you're amazing. Like that's like, yeah, you have to do double winds. You get the tie, just like it pops and makes it cool. So this dimple clip, even if you tie a horrible knot, you throw this thing on and boom, that fast, you've got a dimple and you look amazing, right? And so I saw something, that's pretty cool. But I was like, but I don't know if I want to pay 20 grand to invest in this idea that I don't even know if it's a good idea or a bad idea. So I went to the site to go see like if it's actually selling what it looks like. So I went to the site, dimple clips, and the very top, there's a little button that said wholesale. I was like, oh my gosh, I can buy this stuff wholesale. I don't have to pay him 20 grand to buy the entire company. I could just buy the things wholesale. So

I clicked on the wholesale thing and sure enough for $399, I was able to get 1500 dimple clips that I can then take. So total investment in this business, I'm in 400 bucks. I buy the dimple clips, we give them shipped to our office. My entire team's like, why in the world did you buy 1500 dimple clips? I was like, cause someday I want to sell ties. And I know that people who buy dimple clips, guess what they want to buy? Ties, right? So now we're in business. Uh, we go in really quickly. We set up a site called flossandties.com. I said, we're going to give away, um, the dimple clips on the front for free plus shipping. After someone gets that, then we're going to upsell some ties. I call Bart Miller. Cause Bart's the one who dresses me for funnel hacking lives. Like dude, Bart, do you know anyone who sells ties?

And Bart's like, yeah, I know lots of people sell ties. I'm like, cool. Can you ship me six ties? And he's like, yeah. So then he ships me six ties. And then we put that as the upsell. And guess what? In like, I don't know, eight hours, we're in business.

We are in the dimple clip business. We are selling these things. And now we're driving ads to it. People are coming. They're buying the dimple clips. We order for them, bump them, a whole big old pack of dimple clips. And then the upsell number one are these ties. Now, these ties, are they awesome? I don't know. I have no idea. I don't know if they're going to sell or not. The good news is I only have one of each. So I'm just testing the market right now to see people want them. If people say yes to these ties, I'm like, hey, Bart, give me 2,000 more of that

tie because everyone's buying that and we sold a whole bunch of them. If nobody buys them, then I'll try to find some more ties or do something else. Or we'll just shut this thing down because I'm in 400 bucks at this point and a couple hours of work. Okay. Virtual real estate. After we get the thing finished, we're going to go get a Facebook ad agency. We're going to plug it in and this thing will run autopilot and I'm in the tie business. How many here, people here actually run a Facebook ad agency? Raise your hands. Kevin, look around. These are the people you can partner with. These are your property managers. You just finish the funnel,

you hand it to them, and then they're done. Okay, there's a lot of Facebook ad agencies inside of our community here. Right, we hand it off, we plug it in, and boom, we're in business. And this thing,

I don't know what it's going to do yet. We just got this done last week. My team's like, we're literally in the middle of Fun Hockey Live and you want to launch a Thai company. I'm like, yes, of course I do. So we launched this thing, and again, I don't know

what it's going to make. It might be 500 bucks a month. Might be nothing. Might be 10,000 bucks a month. And maybe this one hits and we're like, oh my gosh, we're in the Thai business. Let's go deep. We may build a huge company off it, but probably not. But maybe. Right? This we have to understand so many of you guys are sitting back and you're waiting. You're waiting for your click funnels. You're like, okay, someday I'm gonna get the idea. It's going to be amazing. And you're like creating these courses, these insane stuff. And you're waiting and you're waiting and you're waiting for your ClickFunnels. You're like, okay, someday I'm going to get the idea. It's going to be amazing. And you're creating these courses, these insane stuff. And you're waiting and you're waiting and you're waiting. It's like, we got to get you in the game.

Like, let's pay $400, let's get in the game and start playing this game because you're going to learn so much stuff. Even if this fails, what did I learn? I learned how to find an offer, how to find some products, how to create an upsell and a downsell. I learned how to use ClickFunnels, how to drag and drop things. I learned how to connect a shopping cart to the actual funnel. And when someone buys it, how to ship them out the product. I learned all these things with the

$400 investment. It's not that scary, but now I can see if it's going to work. Okay. Again, I told people before, like quick funnels was my 150th funnel that we launched. Okay. If I would have waited for this to be the very first funnel I would have launched, I never been worthy to find this. Does that make sense? It's because I tried the first thing and the next thing and the next thing. And as I did that, as I was in momentum moving forward, new opportunities came to me, better ideas came to me, different things came to me, okay?

And so for a lot of you guys, this is some of the stuff you can start thinking about. Just have some fun, just to practice, okay? I tell my potato gun story all the time because that was just something for me to try out and to test. If it failed, it wasn't like I was a failure. Like it turns out no one wants potato guns.

Turns out no one wants dimple clips. But what if they do? I don't know. Okay, there's one failure. Like it turns out no one wants potato guns. Turns out no one wants dimple clips. But what if they do? I don't know. Okay. There's one example. All right. Let me show you another example. This one I'm going to go deeper into on day three.

I'm going to tell you everything, but this is not a fun one. So we started a site called burlapable.com. And this came back because I was hanging out with Alison Prince. How many of you guys know Alison Prince? She's one of my favorite people in the world. And Alison's got this really cool software that's a trend generator. And so it shows you different trends. And I was like, I want to build some virtual real estate. Give me a trend, Alison. And she's like, okay, burlap's hot. Bags are hot. We should make a burlap bag. I'm like, sweet. How do you do that? And she's like, well, there's

wholesaling sites. So we found a wholesaling site that sells burlap bags. We grabbed the bags. We put them on our website. And within 45 minutes, we had burlapable.com selling burlap bags. We started driving traffic and guess what? It's making money. And we'll tell you more about this later because we're going to go deeper in this case study. But again, this was just a thing. And I take it, set up an ads agency. And this thing can start making money all day, every single day.

And my total investment was a couple hundred bucks to buy some bags. And now we're in business. Okay. Here's another fun one. This one goes into licensing. Here, who's ever heard of licensing before. Okay. Licensing is where somebody else did all the hard work and then you pay them to be able

to just have it all for free or for really, really cheap. So, um, I wanted to build a chicken coop product because somebody told me that they made a bunch of money with chicken coops. Um, I was like, are you serious? Like, that's amazing. So I bought chicken coop secrets.com, but I was like, but I don't know anything about chicken coops. Um, my wife keeps trying to get me to like buy chickens and I'm like, I don't want

chickens. She's like, but we can have our own eggs. I'm like, I don't want chickens. And, um, she's like, but eggs get really, really expensive. And I'm like, but I don't want to know chickens that crease me out. So I don't know anything about chickens. So I'm like, I don't know how to create this product, but maybe someone else has already created a product on chicken coops. And so I went to clickbank.com and in ClickBank, there's a marketplace of like hundreds of thousands of funnels. And, uh, it's cool thing is ClickBank. Um, the marketplace like shows you based on what's selling the best. So this is a secret. Um, the first page, those guys are making tons of money. Do not contact them. The second page, third page, fourth page, you can take the 40th page.

Those dudes are making no money right now, yet they did all the work. They created the product, wrote the sales, they have the upsells, have the downsells, but the product doesn't sell anymore. So I went to ClickBank. I typed in chicken coops in the thing and a whole bunch of things popped up, a whole bunch of different offers.

And so I went to every single one of them and I messaged every single chicken coop site and I literally said, hey, can I license your chicken coop product? And this dude, Johnny Wang, rolled back and Johnny said, hey, what's your proposal chicken coop product? And this dude, Johnny Wang, rolled back, and Johnny said, hey, what's your proposal? I was like, sweet man, I'll give you a thousand bucks to license your product, and the sales copy. He said, sounds good. What's the timing? I said, it's in perpetuity, and we signed a contract, and that fast, I got the entire product, and for a thousand bucks,

I'm in business selling chicken coop plans. And that's licensing. Okay? Now what I do, I grab that, throw it up at Facebook ad agency, step back, and who knows? I don't know if it's going to make $100 a month, $500 a month, but I'm in business. I test that whole process. Okay? ClickBank literally is a graveyard. Hundreds of thousands of dead funnels. Hundreds of thousands of them.

In every topic you can dream of. Okay? This is not the first time I did licensing ClickBank. We go there all the time. I try to find something. Sometimes I need a bonus or upsell or something. I'm like, ah, maybe someone already created it. I go to ClickBank. Oh, on page 46, some dude created something that already does that message him. Hey, can I license your product? And usually somewhere between 500 to a couple thousand bucks, depending on how good it is. I licensed the product that sells a lot of the everything and boom, I'm in business. Throw it into a funnel, chicken coop secrets. Let's go. All right. Plug into Facebook ad agency, and now I'm in business. Okay. You guys getting this?

Is this fun? Okay. Fix and flips. This is one, I almost feel bad about this story, but so a lot of people ask me, where do you get all these things coming to you? Sometimes I'm finding them. Sometimes they're just, as you're in motion doing things, more deals and offers will come to you. So I had a buddy, we both wrestled at BYU together and we were in the same weight class. So we kind of hate each other because like we had to always compete against each other, but he's really cool. And anyway, we graduated a couple of years later. I was having some success in business. He had his own business as well. And one day, I don't know, something happened and he got in trouble and he messaged me. He's like, Hey man, I need 20 grand. And I was like, dude, we used to fight every single day. You're awesome,

and I'm not ready to check for 20 grand. He's like, no, I really need $20,000. It's an emergency. I know you got it. Can I have 20 grand? I'm like, no, like, no, and then finally, he's like, well, I have this website. It's called Vigon, and he's like, right now, it makes about $2,000 or $3,000 a month. If you give me the 20 grand, I'll give you the cash flow from the website for the next 10 months until it's paid off. And I was like, no. He's like, why not? I'm like, because dude, 20 grand in my pocket today

is worth more than 20 grand over time. I'm like, but I will buy the website and the company from you for $20,000. And he was like, but dude, this is like my livelihood. I'm like, yeah, but this is my 20 grand. And so I mentioned him back and forth and he said, yes. So I gave him the $20,000. He gave me Vigon.

We put it on the site and it started making money. And all it was, if you look at the site initially, actually, it was two YouTube videos that drove traffic to it. And that was the site. That's why I was like, there's no way this is making money. But it was. So we went back. We tweaked the site.

Got in ClickFunnels. Made it look really, really nice. And then I'm like, what other tools do we have? About that time is when Jamie Cross spoke at Funnel Hacking Live in Nashville. How many of you guys remember when Jamie spoke? And she did this presentation called the 5-Minute Perfect Webinar, which took my 90-minute webinar. She shrunk it down to 5 minutes for e-commerce sellers. And I was like, sweet.

So I literally took that piece of paper. If you guys remember this, Jamie spoke about it. Jim Edwards created a one-page piece of paper that you would fill piece of paper. If you guys remember this, Jamie spoke about it. Jim Edwards created a one page piece of paper that you would fill in, you fill in the paper. It would take your product and plug it into a perfect webinar, the five minute perfect webinar. We took that, we did the, in funnel scripts, there's a digital version. So I filled out the form in funnel scripts. I clicked a button, boom, it popped out the five minute perfect webinar for Vigon. We hired two actors. I had each of them read the thing while we filmed them telling their stories. Within a day, we had two five minute perfect webinars to sell Vigon. We gave them to the ads agency. We set it up and boom. Now Vigon

is back on and it's selling people these cold stores zappers, right? It's up there. And now we have a Facebook ad agency plugging it in and driving sales 24 hours a day, seven days a week. Um, virtual real estate, but, um, I'm not going to show you guys how much it all makes. This one, I'm more close to my chest on this one because it's a medical advice. Anyway, this is going to be for me a fix and a flipper after we get it up a little bit because I don't... Anyway, we'll leave

it there. All right. Buy and hold. Now, this is what I'm really, really excited for. In fact, how many of you guys came in today, you saw on your seat a little packet of something called Zuma Juice? Okay, so Zuma Juice, I talked about this earlier today. Um, so Zuma juice is actually one of my friend's companies and he launched this company. And, um, I remember watching him and he was so passionate about it. He's having so much fun with it. And he's an amazing, um, copywriter and marketer and everything. And I remember just watching his journey. And after he launched this, this, uh, this green drink,

um, one of my favorite things was the actual sales video. And so it's interesting. I contacted him later. I was like, dude, that video was so good. I'm like, who did it? Like, did you hire the Harmon brothers or something? He's like, he's like, no, here's who I hired. He's like, but I wrote the scripts and we hired the actors and everything. And I said, how much the whole thing costs you? Cause I knew what we'd paid the Harmon brothers to videos like this for us. And I don't remember exactly what he said. It was, it was multiple six figures he spent to create this sales video. I'm going to show it to you guys because this is the reason why I bought, ended up buying this business.

Okay? So this is the sales video. I'll click play real quick and you'll have a chance to see why this business was so powerful and why I wanted to get it. You already know you should be eating more fruits and veggies. Your doctor tells you, your mom tells you, even the government tells you. One way to get more of the good stuff is green juice. Do you like yours chunky? I like mine a little chunky.

But to get even one sip of that healthy produce, you have to pass through the three levels of Health Net Health. Shopping, chopping, and juicing. What about I don't even want to think about cleaning you spend all day cruising the produce aisle emptying your wallet just to try to fill your basket when you get home you still have to drop it all of it is this your kitchen or level six of fruit and cabbage? After all of that shopping, chopping, juicing, and cleaning, your reward is a small glass of sludge. Look, I'm crazy about my health, but I'm not that crazy. The folks at Zuma Juice had this wild idea that people, you, might like green juice if it was simple, convenient, and didn't taste like a cow's burp. So, while each glass of Zuma juice is packed with six different greens and grasses, three organic sprout concentrates, seven organic vegetables,

and 13 fruit superfoods and herbs, it also tastes really good. And no shopping or chopping required. Just add cold water, shake it up, and you have an energy-packed immune system-boosting green juice that you can take with you anywhere. You mean like this? Yes, there are other powdered green drinks on the market but most of them taste like... Oh, something that you scraped out of a lawnmower. Wow, a really expensive lawnmower. Or worse, they have that really nasty synthetic vitamin aftertaste from... well, from the nasty synthetic vitamins they add to them. Zuma juice has a refreshing natural mint flavor with just a hint of vanilla and unlike those calorie dense juices you get from your juicer, Zuma juice only has 30 calories per serving, which makes it a perfect drink for in between meals.

Oh, I drink this every day. Now, I don't want to sound like your mom, but you really should be getting more fruits and veggies in every day, don't you think? If you want a tasty way to be healthy, feel fantastic and get energized, order your Zuma juice now. It costs a lot less than juice or even those fancy coffee drinks. It travels easy, kids love it, and best of all, you'll actually want to drink it. Try Zuma Juice, the delicious green juice with all of the green goodness and none of the yuck. Yeah! Have you guys ever heard the term of Rembrandt in the attic? Yeah! through and they go up in the attic, they open up and all of a sudden they see an original Rembrandt. And they're like, oh my gosh, I know the value of that painting. That painting is worth millions and millions of dollars. And so they come back out and like, hey, I'll give you $4 million for

this house. I'll give you $2 million. Right. And that person's like, this one worth $250,000. But for the other person, because they know the value of the house, they know there's a Rembrandt in the attic. They're willing to spend way more. Right. For me, when I started doing more of this investing stuff, I'm looking for a Rembrandt in the attic. For me, when I saw this funnel, I was like, that video is the Rembrandt in the attic. Like that video is so valuable. Like I know how good it is.

Okay. I loved it so much. I started using the product, but then I went to funnel hack it during a funnel, a funnel issue number 18. I went to funnel hack it. I bought the product, went to the next page and there was no upsell. There was no downsell. There was an order form bump.

There was all these things that were missing. And I was like, the guy's name's Luke. I was like, Luke, why do you hate money so bad? Like, you're not doing any of the things you need to do to like blow up this business. And over time, the business ran for a couple of years. And then I don't know all the details, but I know there was a fight in the partnership or something happened and they ended up shutting the site down. And it was down for a year or two. And remember i always remember that video i'm like man that

video is so good like that alone was worth so much money and so i started messaging luke i was like hey man can i buy um can i buy zuma juice he's like why would you want to buy it it's dead i'm like because that video is so good and uh went back and forth for years like literally a year after i get messaging they're like no no no and finally when covet hit uh one day i was bored and I was like, Luke, dude, don't you want free money? Like literally, it's just sitting there on your hard drive somewhere. I will give you money. You can split it with your partners, whoever had it, and it'll be awesome. And eventually for about one fifth what they spent on the actual sales video, I was able to acquire Zuma Juice. And now what's cool about that is then what's the next step? We talked about this earlier today.

I have this asset. It's amazing. The next thing I do is I got to figure out what is the control today? I haven't run a supplement funnel in seven years. I said, what's the control, right? We talked about this earlier today. What is the control? I got to figure out how do supplement funnels work nowadays, right? So I went through, I started going through the whole process. Oh yeah, nevermind. I was like, that was a slide from earlier today. I'm getting my slides crossed up. So I went through, we would start funnel hacking a whole bunch of supplement funnels.

From that, we figured out this is the control. This is what all successful supplement funnels are doing today. I said, okay, now that we know that, we need to create a couple of things, right? We knew this is what the sales page looks like. The order form bump with the price points. We're going to upsell number one, upsell two,

the downsells. We knew all the things we needed to create. So because of that, we needed to recreate the product. The product had been sold for four or five years. So we got the product recreated. Some of you guys got that one. If you had the green Zuma juice, that's the green drink. But then the upsell path, I mean, we need upsell. So someone just drank their fruit, their vegetables. Next thing they need is their fruit. So if you have the red pack, that's our Zuma juice fruits. And so the upsell is our, is the fruits. And so we went through, we took this

control and then we built out every single step in the process. Let me go back. So sales video, took the sales letter, order form, upsell down. So again, we just took the control of what's working. We modeled for Zuma Juice, put it in there. And this is actually, we literally, the package you guys got today is the first set of the packets we just got back. So this has not gone officially live yet. I do believe if you guys want some, there's a postcard with a link you guys can go and buy it. And if you do buy it, we'll send you guys the share funnel to this supplement funnel.

So you guys can have that and you can use it inside your ClickFunnels account as well. But again, we got this all done. We did the hard work, got it finished. And now we're gonna step back. We're gonna plug in a Facebook ad agency and it'll just run itself. Virtual real estate.

And this one I have a lot of hopes for. I think this one's gonna do really well. But again, I invested this money up front. I invested about one, one fifth of what I would invest in a rental property. And this thing will cash for me a lot more than the five or 600 bucks that a rental property probably got me.

And it's a little bit bigger project, but so much fun, so exciting. Because I was looking for that thing. Like I knew that that sales video was something I could turn into something bigger. When you guys start looking at these sites and start looking for opportunities, there's going to be things like maybe you're really good at doing webinars.

You see something like, oh, if I just plugged a webinar into this business, I could blow it up. Or maybe like, oh, I need a challenge funnel. If I could plug a challenge funnel. Or like, the copy was horrible. I'm going to copyright it. If I just do a copy, I could make it better.

Or maybe it's the designer. Maybe it's the flow. But you're just looking for like, what are the skill sets you guys have? Do you know how to add tile, how to add paint, how to do something like that? If you can figure out these skill sets we're teaching you, you can go to any of these businesses

and start plugging things in and get things working really quickly. And it's so much fun. Okay, I think I have one more, or maybe two more I'm gonna show you guys. The next one is a company called Aubon Broth. And this one's not live yet, but how many of you guys have ever seen me drink bone broth?

In fact, here's a picture of me drinking my bag of bone broth. Okay, if you follow me on Instagram, I met this lady who is, she's written like five or six books on bone broth, and I was at a mastermind meeting with her, and she was like bouncing off the wall. She was so excited about everything, and she's a doctor. She says, I'm a doctor. She's like, no matter what somebody comes, when they come to me, the only thing I prescribe them is bone broth. I don't care what it is, I give them bone broth. I'm like, what? And she's like, yeah, here's everything. Fixes everything. Two cups of bone broth a day will change your entire life. And I was like, are you sure? Because that seems really weird. And she's like, no, I swear. But she's a doctor,

so we believe doctors, right? So I was like, all right, well, if you're that excited, and she's like, she's like, me 10 years ago, I was tired. I was depressed. I had all these problems. She's like, I started drinking bone broth and it changed myself as well. And so I got excited. I went to go buy bone broth and I bought a bag of bone broth and I drank it and it was tired. I was depressed. I had all these problems. She's like, I started drinking bone broth and changed myself as well. And so I got excited. I went to go buy bone broth and I bought a bag of bone broth and I drank it and it was disgusting. I was like, oh my gosh, this is not worth any amount of health. And I tried another one and another one. And eventually I found this company, all bone broth. I started ordering. I drank the first one. I was like, oh, this actually tastes good. And I was so excited. And so I used to buy this frozen bone broth. My poor wife, I'd fill our whole freezer full of thousands of these bags.

And every morning I'd thaw one out and I'd drink it on Instagram. And everyone's like, you're literally just drinking bone, like bone broth out of a bag. I'm like, oh yeah, that's why I have this much energy. That's why I'm so excited. That's why I look like I'm 12 years old. I'm actually 60. But this bone broth has made me so young. Anyway, literally obsessed with this stuff.

You can ask anybody. My whole office is like, you're so weird, Russell. Like nobody else drinks this bone broth out of a bag. And then in the middle of Corona, I tried to order some more. And guess what? It's gone. They're out of business. I was like, dude, need some bone broth.

Like you can't. I'm like, you don't understand. Like I'm addicted. Give me some bone broth. Like people, it's like untangled when the old lady, when she doesn't sing the song, she starts getting all like, I'd be out here on Funnel Hacking Live, like 90 year old. And he was like, what happened to Russell? I'm like the bone broth, give it to him. So anyway, I kept messaging him, trying to get a little company, finally get ahold of the owners. I said, Hey, COVID hit, we had some problems and

supply chain management. And we had to like shut the company down. I was like, Oh my gosh, like, dude, like I love your guys' product. Like we love it too. But unfortunately, like this is kind of where we're at. I was like, okay, this is the deal. We need to bring this back. What's it going to take? And he's like, well, you know, we're out of money. We're out of stuff. Like, we need to, like, you need to order it again, all sorts of stuff.

I said, okay, how about this? I'll be your business partner. I'll finance the whole thing. We'll get it back up and running, and then we're back in business. And like, seriously? And so we negotiated back in business. Um, and like, seriously, it's been negotiated back and forth. And, um, uh, they ended up giving me, uh, the majority, um, a big majority of the company. So I'm the majority owner of the company now for free. Didn't cost me a penny other than I was in charge of getting, uh, the production back online and

then building out the funnel and then launching it. And so it didn't cost me any money outside of the hard costs to get the business back up and running. And then the next step was like, Hey, now I'm selling bone broth again. What do I need? What's the control? How do we sell bone broth? So we went and funnel hacked every single bone broth, every single similar funnel we could find. We figured out here's the control, what's going to work. And then we started going through and building out the actual funnel. The funnel's almost done. We're hoping in right now in the production of actually making all the bone broth and things like that. And we're hoping about two months from now it'll be done and we'll be launched

and live. And then guess what I'm going to do? I'm going to step away from it. I'm going to plug into Facebook ad agency and boom, bone broth will be paying me for the rest of my life. And that is how much fun these things can be. You guys getting this? So much fun.

Okay, I got one more. And this is one for those of you guys who are like, this is all really fun and exciting, Russell, but I have my core company I'm trying to focus, which is good. We all should be focusing. This is like my, let me unfocus you for a few minute presentation.

I apologize. But I know how you all are. You're like me. You like the shiny objects. So these are some shiny objects. So this is one for those of you guys who are trying to focus. This ties back a lot

to what Kaylin talked about earlier today, right? You can also do this with your core company to figure out different ways to bring more people in. Okay. So virtual real estate to grow your company. So a little while ago we were doing for our two Comma Club X members, we were doing an event in Boise. This is probably two months ago talking about physical products and things like that.

And I showed this case study of Perry Belcher. How many of you know Perry Belcher? Perry is awesome. One of my favorite people. And he has this site, I think it's ceohats.com or free CEO hats or something. And on the site, he sells CEO hats. It's a hat that says CEO on it. And that's it. And I remember seeing it. I was like, that's weird. So I bought it and there was no thank you. There was no, like, there's no funnel or anything. And I was like, like, like Perry's a genius. There's something behind this week. What

are you doing? So I call him. I'm like, dude, I bought your CEO hat, but like, how are you making money in this deal? Because literally there's no order for bumps or upsells or downsells or anything. And he said, Russell, guess who buys CEO hats? Like who? It's like CEOs. Like, oh, he's like, this attracts all the best CEOs to me. And my goal is not to make money really quick in a funnel. My goal is to get a list of CEOs and I sell them seminars and coaching and masterminds. I was like, oh, Perry, you're so smart. So smart. So I was showing this at our little Two Comic Club event, Two Comic Club Exit members.

And as I'm on stage sharing this case study, I was like, dude, I should make some entrepreneur stuff and self-entrepreneur. I have ClickFunnels stuff, but my guess is if you buy a ClickFunnels shirt, you probably already have ClickFunnels. Am I right? So I was like, crap, like, I need shirts that aren't entrepreneur, but shirts or hats or things that aren't ClickFunnels,

but one step further out, like outside the market, which are entrepreneurs. And all of a sudden I was like, wait a minute. I remember I bought this entrepreneur shirt back in the day from the site. And I'm like, what's the site? What's the site? And it's like startupdrugs.com. And I was like, oh my gosh,

I went to startupdrugs.com, went to the site, and guess what? It was gone. I was like, what? And so I went back to the Wayback Machine, which went to the site, and guess what? It was gone. I was like, what? And so I went back to the Wayback Machine, which is, if you go to archive.org, there's a thing called the Wayback Machine. You put in a URL, and it shows you all the snapshots of that website from the beginning of time till now.

So I went back in time till I found someone with the contact information, and I realized Maxwell Finn, who's one of our two Comic-Con winners, was the old owner of the site. So I messaged him on Instagram. I'm like, dude, you own the site. Can I buy it from you? And he's like, I can't. I sold it to somebody else. I'm like, who'd you sell it to? So he told me the guy he sold it to. I called that guy up. Can I buy the site. So I messaged him on Instagram. I'm like, dude, you own the site. Can I buy it from you? And he's like, I can't. I sold somebody else. I'm like, who'd you sell it to?

So he told me the guy he sold it to. I called that guy up. Can I buy the site from you? There's over a hundred different, sorry, I thought of the next slide. There's over a hundred different entrepreneurs t-shirt designs that were done that are amazing. And I was like, can I buy it from you?

And this guy's like, sure. He's like, I set it up like six months ago and I think I forgot to pay the hosting bill because I just went to the site and it's down. I'm like, oh yeah, sweet. Can I buy it from you? And really quickly, we acquired the site. It's not officially live all the way right now, but we purchased this with the goal of now we relaunching these t-shirts. I have over a hundred different entrepreneur t-shirt designs. I'm going to be selling and guess what happens? An entrepreneur is going to see the shirt. They're going to buy the shirt.

And then guess what I'm going to be able to tell this entrepreneur about? Funnels. You need a funnel. You need to read dot-com secrets. You need to get click funnels. You need to be showing up here. And so that's why we made this acquisition. Because now I can use this as lead generation to get more people in. This is way easier than me writing another book.

I just wrote 100 books. But they're all just t-shirts. And I can bring people in on these funnels as well. Okay. And we're kind of tweaking. We're taking that. We're doing this really cool thing where t-shirts are going to be competing. Anyway, a lot of fun things, but people are going to come in on the startup drugs, buy t-shirts, and then from there we'll push them into ClickFunnels. And then after that's done,

set Facebook ad agency to sell t-shirts to get people in our world. So this is how we're using these principles, you guys. Number one is like to get us into momentum, get us started, get us creating different things, right? Number two is that I start finding more opportunities. Number three, plugging them into your existing opportunity to grow them faster. There's so many fun things, but I want to recommend for you guys, this is your homework assignment this weekend when Fun Hockey Night Live is over, is I recommend, even if you're not going to buy any sites, just as an exercise in the skill sets you've learned over the next four days, right? Go to either flipa.com or go to the Shopify.

If you Google Shopify exchange, this site will show up. And just look at different things with not a goal necessarily to buy them, but to look at them and say, which one of these things has Rembrandt in the attic that I understand, that I can do something for, right? I was in Myron's session. I learned about selling. I could really easily take this offer on page 42. If I took that and I took some of these sales principles I learned from Myron, like, boom,

that could be the thing. We were over here, like, this is a Shopify store. They just need a funnel. If they had a funnel, this thing would actually have made money, right? I can do a funnel. Like, uh, date, uh, tomorrow, next year, hear Braven talk about, uh, supplement funnels or like all the different people that we talk about things over the next couple of days, like taking challenge funnels or this or that. And you're taking these different pieces and applying them to some of these things.

And just look at it from like, as a consultant, if you were a consultant trying to consult these businesses, like what are the tools that you guys have gained over this weekend that you could plug into these things? And for some of you guys, there's gonna be some crazy deals. You're gonna buy a t-shirt site or a supplement store or, you know, a tie, a tie thing, whatever like might be interesting. Some of you guys, this will be a new business for you. Some of you guys, it's just gonna be you flexing this muscle of creativity of like, okay, I learned

all these things. How would I apply to that business and that business and that business until you see like, oh my gosh, that's the one. Like I could actually do something really cool with that. Right. And so that's what virtual real estate is. That's what I want to share with you guys just to get the wheels in your head spinning. There's your homework assignment this weekend is to go there, put on your funnel consultant hat and try to figure out how you would do it, what you would do and have some fun with it. Um, act like they paid you to be a consultant and then build out a funnel. I build out a map. I do this, I do this, I do this. And who knows, maybe one of these businesses is the right thing for you. So that is how you, uh, how you build virtual real estate empires, but, um,

by flipping, fixing and investing in small cashflow funnels. You guys enjoy that? Ah, very cool. Very cool. All right. I hope you guys enjoyed this episode of the marketing secret show. If you did, please share it with a friend, with a business very cool. All right, I hope you guys enjoyed this episode of the Marketing Secrets Show. If you did, please share it with a friend, with a business partner, with a spouse, with your kids, whoever, that's how you can pay it back to me if you enjoyed this episode. I hope you loved it.

And on top of that, if you have any questions for me, again, go to marketingsecrets.com. At that site, there's a spot where you can go and you can ask me questions. Plus, you can also get all the show notes, the video version of this episode, and a whole bunch of other cool things, again, at marketingsecrets.com.