Marketing Secrets with Russell Brunson - Secrets of the Ages Masterclass

Episode Date: February 2, 2024

Robert Collier's classic book "Secret of the Ages" is a must-read, and since I was doing a full hour masterclass on it for people who are following the Secrets of Success process, I realized this is worth sharing. So while the full masterclass is going to be taken down and not public anymore unless you're in the members area, here is the full audio with myself and a few friends as we break down a classic that's too good to let go of! Register for full access to this and so much more at SecretsOfSuccess.com/roundpegs Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Secrets of Success Two Comma Club LIVE Learn more about your ad choices. Visit megaphone.fm/adchoices

When it comes to Smart Water Alkaline 9.5 plus pH with antioxidant, there's nothing to overthink. So, while you may be performing mental gymnastics over whether the post-work gym crowd is worth it, if you'll be able to find a spot for your yoga mat, or if that spin instructor will make you late for dinner again, don't overthink how you hydrate. Life's full of choices. Smart Water Alkaline is a simple one. Welcome to the Marketing Seekers Podcast. My name is Russell Brunson, and I'm what you call a serial entrepreneur, but with a twist.

You see, 50% of my time, I'm the CEO of ClickFunnels, helping over 100,000 brands to grow their companies with funnels. And the other 50% of my time, I'm actually in the trenches using ClickFunnels to grow the startups I believe in. During this podcast, I'll take you behind the scenes and show you how we are bootstrapping ClickFunnels and my other businesses from startup to nine figures and beyond. Welcome to the show. What's up, everybody? This is Russell Brunson. Welcome back to Marketing Secrets Podcast.

And oh, do I have a treat for you guys today. I'm actually heading into the office right now to do a live webinar with a couple of my friends and I'm so excited for it. So first off, we've got Whitney Dixon who is the chief facilitator over at Secrets to Success, our new brand, our new company. She's doing an awesome job.

She's running a book club every single month going through the coolest books in the history of all time that have been lost to the ages nobody even knows about. And then I also got Eileen Wilder and Annie Grace are going to be on the call as well. And we're going to be talking about a new book set. I say new in quotation marks, an old book set from one of the greats of all time, Robert Collier. And anyway, the webinar is going to be amazing. We're going live in like an hour and a half, two hours. And so what I want to do for this week's podcast is let you guys listen

in. Some of you guys are probably on it, hopefully. We have like 1700 people registered for it, which is cool because that's just from the Secrets of Success email list, which we've been building. And anyway, if you've been following the journey as a funnel hacker, you know that we're literally following the linchpin to a T. And I would hope much people register for this webinar. From there, they sign up for the MIFGI on the thank you page and, um, but it's all, it's coming off of affiliates and off of, um, the list that we have for secret success, which is kind of cool.

So, um, it's fun watching this little business and brand grow and it's been, it's been awesome. So anyway, but we're doing this free webinar and obviously the goal of the webinar is to get, um, people to register on thank you page. Um, you know, it's a type of dramatic demonstration, right? And obviously the goal of the webinar is to get people to register on the thank you page. It's a type of dramatic demonstration, right? A thank you page. They're going to go and register for the MIFGI and get membership. And then the training call is all about us just going through the book that we're doing this month for the book club, the book set, which is Robert Collier's Secret of the Ages, which is so insanely good.

Again, another book set that's been lost to time. And so we're going to talk about our favorite things. And there's so many good things in this book set. I'm excited to hear what Annie and Eileen and everyone has to say about their opinions on it. And then from there, I'll do a really soft pitch. It basically says, Hey, if you're not a member yet of Secrets of Success, go to secretsofsuccess.com slash round pegs and go get the MIFGI and join 30 day trial and be part of the book club, which literally starts tomorrow. So anyway, I'm going to, when the webinar's over, I'm going to pull it and then we're going to, I'm going to pull it and then we're going to the audio and attach to this intro and we're going to play it for you guys. So that way you can just sit here and actually have the webinar. Uh, again,

I haven't had, it hasn't happened yet, but I'm assuming that it's going to be insane. You're getting a lot of cool value from, from all of us talking about some cool personal development things, talking about Robert Collier, uh, which is a marketer. You should know who he is. He wrote the Robert Collier letter book. Um, but then as a personal development guru, man, he is one of my favorites of all time. So anyway, I hope you enjoy this webinar. And again, there'll be a really soft pitch at the end. Go to secretsofsuccess.com slash round pegs and become a member. So for you guys, I'm going to pre-give you the call to action because we haven't yet.

Like, come on now. What are you waiting for? It's like one of my coolest businesses, projects I've ever done. And it's been so much fun. So the book club for this book starts, uh, literally, uh, tomorrow, uh, whenever you're listening to this. So, um, but you should jump in there, uh, get the 30 day trial, join the book club, have some fun with it and see if we can help make you more successful by working on your psychology. Um, it's gonna be awesome. So with that said, I hope you enjoy the webinar and I'll see inside the members area secrets of success. All right, everybody. For those of you who do not know who I am, or if you're brand new here, my name is Whitney Dixon.

I'm the head of the mastermind here at secrets of success. And I am so excited to be with you guys. Um, if you are a member of this mastermind, then you are going to hear from me pretty, pretty often. I teach the book club discussions. I'm the facilitator and the trainer for our book club trainings. And every single Friday, I hop on on a zoom call with everyone that's a member of the program. And I dive deep into dissecting and discussing every single book that we talk about every month. And it's just a super, super cool thing that we do together. It's the greatest job in the world, right? It really is.

I'm jealous. It's like my dream job. I absolutely love it. So this month, we are starting a brand new book. And we're going to be studying what's called The Secret of the Ages. It's by Robert Collier. And to celebrate, we are hosting this masterclass for all of you today. It's going to be so much fun. So the first person I want to introduce to you guys is somebody that you already know

and you love and you love learning from. And I know you guys all respect him. He's super cool guy. He's the founder of Secrets of Success. And he's developed this crazy passion for collecting hundreds, if not thousands, of timeless personal development books from decades long ago.

His collection includes original work from Napoleon Hill, from Charles F. Hanel, Earl Nightingale, just to name a few, along with lots of other historical leaders. And today, he is going to share with us why he loves Robert Collier so much. And he's going to share some super cool stories about him, and he's going to help us understand what we can expect to learn inside of mr collier's book so without further ado open up your chat boxes once more and please help me welcome one of my very favorite people mr russell brunson well thank you whitney i appreciate the introduction and in a minute i'm gonna introduce our other two guests here gonna be helping with the call today because we're going to dive deep into this book set and have some fun.

So I'll introduce Annie and Eileen here in a minute. But before we do, I want to introduce the real guest of today's class, which is Robert Collier. And he's one of my favorite people. And it's funny because I've actually had a chance not to meet him personally. It's funny. I don't know if you guys are the same way. When I read a book about someone, I feel like I know them. And I like, sometimes I'm like, Oh, like so-and-so told me this thing. I'm like, well, they didn't actually tell it to me. I read it and they're no longer on this earth. But like, but anyway, like, I feel like I met him twice. So the first time I met him in my life is after he'd already passed. But, um, he wrote a book. So for any of the entrepreneurs in the world, um, if you're like me and you studied business and like, and copywriting, things like that, he wrote a book, um, book that was very famous at the very beginning of my journey for me. It's called the

Robert Collier letter book and check it out. I've got a copy of it right here, the Robert Collier letter book. And this one is actually signed. I know a lot of, he signed a lot of stuff. So I got like a signed copy. But this was a book that he taught people about copywriting and how to write sales letters to get somebody to buy their products and their services. So I read this 20 years ago when I was first getting started on my entrepreneur journey. And I fell in love with Robert Collier then. I'm like, this guy's amazing. I was learning all this stuff about business and how to write sales letters, how to use persuasion to sell and all sorts of stuff. And that's where my whole love for Robert Collier initially started. And then fast forward to a couple of years ago when I

started trying to build my library. I was trying to get first edition books from all the most amazing people ever, both in business and personal development. I was like, oh, I want a first edition Robert Collier letterbook, which by the way, I still don't have one yet. This is the third edition. I've got a third, a fourth, a fifth. I have like almost every edition except for the first. I had not found one yet. So if you find one, definitely I'm looking for one, but I went to go buy this. And so I searched on eBay and everywhere I searched Robert Collier. And lo and behold, what popped up was not just the Robert Collier letter book, which I assumed was his only book. What popped up was all of this stuff behind me. He was one of the most prolific authors. And what I didn't understand at the time is the thing he

was marking, the thing he was writing these letters to sell were his personal development books and courses and trainings and everything else. And it was just, so I started buying all, like everything I get my hands on. So it gets cool if I do story time to show you some cool, like Robert Collier stuff that I was freaking out about. The first thing I'm gonna show you is actually the last thing I found.

So Robert Collier had a magazine back in 1928 and he only published, I think seven issues. And I found three of the seven and the title is called How Seven, which is a strange name. But Howe 7, January 1928, was the very first edition.

And it looks kind of like a comic book. It's really thick, though. His books were not – they weren't like a magazine. It's like a book. And it was published every single month. So this was January's. This is February's issue. And this is March's issue of Howe 7.

Super rare. Again, I've only found these three. Uh, I have two copies of the, of, uh, of issue one. So I've actually been reading issue one cause I'm scared to take them out of their plastic. Uh, and it's amazing. Uh, so that was his first magazine. He ran that for, um, for seven months. And then he stopped for some reason. I'm not sure what it was. And they launched a new magazine, which you can see back here, which is also insanely rare. And it's called, um, it's called mind ink. And so this is a copy of mind ink. I don't know if you can see back here, which is also insanely rare. And it's called Mind Inc. And so this is a copy of Mind Inc.

I don't know if you can see it very well. Oh, there it is. It's like a size of a reader's digest. The same thing is like, it's a magazine, but it's like hardcore. He was writing a book every single month on your mind and personal development, things like that. And these are like, they're beautiful.

Look at all of them. They're different colors. Like they're all, anyway. I have almost a complete set of Mind Inc. i'm trying to get all of them from there there's a couple of things that he published um there's so many cool things this is the all of them there's another book he had called the magic word which is really good there's one called the god and the god in you which is insane um he very much uh he kind of crossed over like uh christianity and spirituality and then uh personal development like it was interesting the new thought movement when these things these

ideas were coming to people's minds they were studying they were learning him and then there's also like christianity and there was this weird time where they these two things kind of bumped into each other i think like some people were confused like some christians like this stuff's evil and some were like but this is so helpful and like they were trying to like figure out this middle ground between the two and so a lot of the writings you'll notice like there's this kind of this blend in between of like christianity and new and like new thought movement and they're trying to like really figure out how these things all fit together which is really fascinating um they did a bunch of other book sets the next one um oh this one's so cool so

this is called the book of life this is the original like mailer that was mailed in in 1924. And there's a whole book series. I'll pull out one of them here. It's called the Book of Life and it's Robert Collier. And he only published this one for a year. And then for some reason, he's like, I don't like the name Book of Life. I'm going to republish it. I'm going to change it from the Book of Life to the Secret of the Ages,

which happens to be the books that we're studying this month. So this is Secret of the Ages and it's a book set, it's not just a book, it's one, two, three, four, five, six, seven books. And this was the first edition of Secret of the Ages. That was the book of life, which then became Secret of the Ages. And then just this morning,

I was going through all my archives and I found the coolest thing I want to show off. This is for the marketing nerds. This is actually the sales letter to sell the secret of the ages, which is, it's like an advertorial booklet. And as you guys read through that, when you go through the book this month,

everybody, you'll know some stuff like a lot of like the genie in the lamp. So like the genie in the lamp, and then you come inside of it. And like, this is part of the ad is like, here's your genie. What will you ask of him?

Uh, and it's got the book set there. Like, oh, that's so cool. Um, again, this is the stuff he was talking about in the Robert Carlyle letterbook, how he was writing ads like this to go and promote his book sets, his courses and things like that. And it's like, I'm just telling stories and it's anyway, so this is the whole thing he used to sell that, uh, that book set, which is cool. And then I'll share one more thing and we'll dive into this a little bit.

Um, after he wrote secret of the ages then a couple years later he wrote another book set um which actually we're almost finished scanning and getting audiobooks this will be in the members area here in the next couple months um but it's called the life magnet and this is the next robert collier uh set and what's crazy about this one's interesting is the first two books in the book series maybe the first three i think it's the first two books in the book series, maybe the first three, I think it's the first two, that might be an extra one. The first two books are called The Secret of Gold. The volume one and volume two is called The Secret of Gold, and it transitions, and then the last five volumes are called Life Magnet. But this is a book set that goes together. So anyway, I wish I could

ask him questions like why he did that, what he was thinking, and I have so many Robert Collier questions I'll ask him someday when we get to hang out again. But anyway, so that's Robert Collier. That's why I'm excited. Like, again, from a business standpoint, guy was brilliant, one of the best copywriters has ever lived on this planet. But what he was selling was the thing he was more passionate about, which is personal development, all the stuff we're talking about. And so it's been fun. Last three or four days, I had a chance to go and binge, listen and read the entire Secret of the Ages course. And also also i know that um that whitney's been reading because she's gonna be going through the book club starting tomorrow

you guys jump in you're gonna be going through book number one but also um i sent out a message to eileen and annie who are two of my favorite people on this planet i was like hey i'm like mass speed reading this entire book set do you guys want in and both of them said yes and then like for last week we've been going back forth on boxer freaking out about all the different things we're learning and i was like would you guys be willing to come and come and jump on and kind of talk about this on the call with everyone? And we can all share some of our favorite things that we're learning inside this book and get people excited enough to go and jump in and be part of the book club this month with Whitney. So I want to introduce my two other guests who are here today. So the first here is Eileen Wilder.

So Eileen is someone who's been in our world now for four or five years, one of the greatest speakers I've ever seen. Teaches speaking, speaking training, but also, you know, her former life was a minister, pastor, and big hardcore personal development person. And anything else I should add to that, Eileen, besides that? That was awesome, Russell. Yeah, that was really good. Yeah, that's it. This book is so fire.

I'm so excited to dive into this today. My mind is like constantly exploding. So I'm so excited to talk about this today. My mind is like constantly exploding. So I'm so excited to talk about this. Yeah, his book's amazing. And the next guest is Annie Grace. And Annie, someone again, came into my community a couple of years ago and was fascinating.

I love talking to Annie. She's probably, I always tell people, I'll say that like my two smartest people in my world are Todd Dickerson, who programmed ClickFunnels, and Annie are like the two smartest people I ever met. And so like, I'll share some to Annie and then she'll take it like 45 levels deeper. And you're like, how does your brain work?

This is amazing. And so her work that she does in her business or mission is like helping people overcome alcohol addiction and things like that. But also other addictions as well. And a lot of it has to do with like your mind. Not a lot of it. All it has to do with your mind and like and how you – and so it's really fascinating because we get to hear – every time we share an idea, she shares ideas from her lens and how it works and subconscious mind, conscious mind, all sorts of things. And it's just always fascinating to hear her perspective.

So, um, anything else I should add to that, Annie, that I'm forgetting? No, that was great. So fun to be here. I love it. Awesome. Okay. Well, then the game plan then for the next hour or so is to go through just some sections of the book and I'm going to kind of start off and feel free, all three of you guys, if you want to jump in and cut me off for your ideas. I'm going to talk a little bit more, most about kind of book number one, because just to hopefully get you guys excited, because the book club starts tomorrow with Whitney and I want you guys to dive in. But book number one really starts going into one of my favorite topics in the whole world, which is understanding like your mind versus your subconscious mind.

It goes deeper than that, but I have a huge fascination with the whole world, which is understanding, um, like your mind versus your subconscious mind. Um, he goes deeper than that, but like, like I have a huge fascination with the subconscious mind, how it works and how you can trade it. And, um, it was such a big part of my wrestling career that I didn't even know was happening. Now, looking back, it's like, it was such a big part. And it's been fascinating to me. Like it's my favorite thing to learn about. So I'm just, I talked about it today. Um, the first thing that there were a couple of things he talked about at the beginning of the book that I thought were really cool. He said, the whole purpose of existence is growth. He says to cease to grow is to perish. Um, the first thing that there were a couple of things he talked about at the beginning of the book that I thought were really cool. He said, the whole purpose of existence is growth. He says to cease to grow is to perish. Um, I think that was interesting because, um, I don't know, most of the people that

I know around me in my world, not like the world I've kind of created, but most people in the world that I, you know, that we exist in, uh, most people aren't growing. They're, they're surviving. They're, they're thriving. They're trying to get to Friday. They're trying to get to the weekend. They're trying to get to like the next thing, you know? And, and they're not trying to grow in any aspect of life, you know, mentally, physically, spiritually, like they're just kind of like trying to like just endure and hopefully make it to the end. And they, you know, like it's interesting and like

from the like lead with the very beginning, like the whole purpose of existence is growth, growth, and to cease the growth is a Paris. I was thinking about just with the context of everything inside secrets and success. Like for me, this has given me like a renewed purpose and reason to grow, like study, to think, and to get the wheels of my head spinning again. I think for me, after being successful in something for a long time, like you kind of stop growing. Napoleon Hill talks about this in Outwitting the Devil,

like people becoming drifters. And he said, you know, a lot of people drift from the very beginning. They never even pursue the path. Other people get successful and they get to the point where they have success. And then the, you know, the devil gets them to start drifting again. And I think for me, it was like, I was going through a phase in my life where I was kind of starting to drift and just kind of like being there and like this whole business and this, like all this we're doing together as a community is like, it's firing me up and

getting me to grow again. Um, which is good. Cause I feel when I'm not perishing, I feel alive and I feel excited, which is, I think, such a cool thing. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our

high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JP Morgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately, it's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you

close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my marketing secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthy consultant.com slash secrets, grab your 70% off deal. And let's

start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment. I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it

because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's Working Geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do.

Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two G's, workinggenius, two G's in the middle, workinggenius.com, and then use promo code secrets, S-E-C-R-E-T-S at checkout, get 25% off. But then go take the test. Again, it takes you 10 minutes, but even in a 10 minute session,

you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are, with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code SECRETS for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. Okay, so a couple of things I wanna talk about with the subconscious mind he talked about

that was really cool. He referenced that he talked about, he said the subconscious mind is the thing that makes you superhuman. He talked about, one of the examples he's talked about is a runner who's like running and then somehow like at the very end,

they're able to like get this thing where it doesn't make sense. They can run faster than normal, right? Or one of the case he's talked about is a runner who's like running and then somehow like at the very end they're able to like get this thing where it doesn't make sense. They can run faster than normal, right? Or one of the case studies he talked about is like where someone like a log fell on someone or their car or something. And the two kids ran over and grabbed it, picked up the log and pushed off the car and saved the person. And they went back the next day and they tried to pick up the log and they weren't physically able to. It's like what's the thing that makes you superhuman? Like I'm not physically capable of doing this. Like I know consciously I cannot lift that thing up, but somehow when my subconscious

mind needs me to do something, I'm able to override the conscious limitations and abilities and, and actually be successful. And, um, we had a really cool experience just like a month ago with my son, Bowen, who's, uh, one of my twins, he's a. And it's crazy. We were doing this thing in practice where we were all going and we were doing pushups, right? So we did as many pushups as you could think. Everyone got like 50 pushups, you know, and everyone's like burning out. We fall down and we do the second set as many as you can. And the third set we started doing them. We were going and I got to like the third set, I got to like, I don't know, 35 or 40.

I'm like, I'm an old man. That's awesome. Like third set, I got so many pushups. And then as we're going at about 20 or so, or about whatever, 30 or so, by the time I'm falling, one of our coaches is like, hey, everyone just know this is a competition. See who can last the longest. And this is in the third set at the end of a long practice,

everyone's just wrecked. Like they're all covered in sweat anyway. And they're trying to do pushups and they keep going, keep going. And I'm, you know, I've given up. So I'm watching this. I see all the kids and they're going. And then, you know, after like 50 pushups, like a half of them drop off and

then like 60 more drop off and then like 70 more and then, you know, 80 pushups. And then by the time you get a hundred, there's like five kids left and Bowen, my son's one of the kids and, um, he's still doing pushups and then it's crazy. And then it gets like 110, 120, 130. And like people were dropping off like 120 or so there's two kids left there's nate uh who's his wrestling partner in bowen and 120 they get to 140 150 170 180 200 and it's been like 220 or some of that before um finally uh bowen's muscles literally collapse on him and and it's so it's over and it was just like one of those things where i was just like our our conscious mind like thinks like this is this is what i'm capable of

right but like what we're actually capable of is so much different i remember talking to bowen like a week later and he's like he's like the biggest thing i've learned from wrestling and from this whole experience is like he's like i learned that i'm capable of doing so much more than i think i can and um i think like when i when i read that and like start thinking about Bowen, that, that experience, I just like, that's the power of the subconscious mind. This thing that like, we keep limiting ourselves. Like I'm not able to do that. I can't learn a language.

I can't start a business. I can't, you know, run a marathon. Whatever the thing is, like we have these limitations that are consciously replacing ourselves where it's like, we're actually capable of our, our subconscious mind is capable of, of almost anything. Um, which I thought was really fascinating. So I don't know if any of you guys have experienced anything you want to add to that or take away, but I think that was one of the first things for me.

I was just like, God, this is such a cool thing. Like if I can learn how to tap into that more, like what I'm actually capable of, I don't even know. I don't think any of us know right now. I'm thinking about this Russell with like just this idea that we've been talking about recently with resistance, because in his book, Robert says that it's actually that those supplies happen after you think you can't do anymore. get out there and the first mile would feel literally impossible. I was like, there's no way. But somehow if you pushed through like to two miles, then all of a sudden you're at mile nine, mile 10. And you're like, I don't even understand how I did that. I literally for sure thought there was no possible way I could run 13 miles. And it was on the other side of the really difficult

resistance. Robert says that there's just unlimited stores that are accessed on the other side of it, but you have to push through it. And he's like, that's where most people fail. Like that's where people get blisters on their hands from lifting weights and then they stop or people get sore and then they stop or people get tired and then they stop.

And it's like exactly in your story with Bowen. Like if you push through, then it's released on the other side of the resistance. It's really cool. That reminds me, Satyam Magali spoke at FHL last year. He, he did a presentation one time and like, only I remember the presentation and he had 700 points. One of them was stop stopping. He's like, stop stopping. He's like, you keep stopping, stop, stopping, just keep going. And like, so I always think that when I'm going through them, like stop, stopping, stop, stop stopping keep going super interesting i remember one time that you filmed 48 videos or something and then you

messaged me like trash talking me like hey i just filmed 48 videos and then i was like well snap i want to beat russell brunson like one thing in my life so i filmed 51 videos thank you very much and a record shall not be broken but but i can't wait but i remember thinking i don't think in the film crusade i've we've never done this before i don't think we've never physically seen anyone do 51 videos and i but i i felt like i saw a new capacity that I didn't know was there previously. So now it's kind of like, it's increasing my limits. So that's a fascinating thing about our subconscious. Like what, what is that, that we don't even know what we're capable of?

Like we don't even know. We haven't even tried it before. Love how Elaine's starting with some smack talk. Yeah. I thought that I would just kind of like, I don't have anything else to say after this point. Well, this is not smack talk, but it was almost smack talk. Because I remember we were holding our breath.

He's like, who's here in three minutes? Who's here in four minutes? And then all of a sudden he said, oh, there's two people left. It's Russell and Annie. And I was like, oh, oh, now, now it's on. And then like three minutes and 30 seconds, he's like, okay, like we're at three minutes and 30 seconds and I breathe. And then I think Russell breathed like a second after, but I do think- I was like, I'll die if I need to. For anyone listening, you're like, you held your breath for three minutes. Yeah. We did these crazy,

like these breathing exercises where you breathe really heavy and hyper-oxidate your blood and then you hold your breath. And it's crazy. You hold your breath for like three, four, five minutes. Anyway, it's insane. Which again, subconscious mind, like it's just. That's all you can do. It's amazing.

Yeah. Okay. I got a couple of notes on subconscious mind that I pulled out from the book, the first book that I thought were really, really cool. I'll share. So a lot of times I get confused, like, like, is this my conscious mind thinking or whatever? And he said that the conscious mind always is synced to the five senses. Like the only way it gathers data is through the five senses.

So it's like, oh, I see that I can touch. I can smell that. If it's something like that, then it's like, this is a, this is your conscious mind seeing and addressing and doing things. Right. Um, and so the conscious mind is like the watchman of the gate. It's the thing that's like, it's protecting the conscious mind because this isn't Robert Collier, but this is Earl Nightingale who I'm,

we're actually flying out next month to Chicago to go to Nightingale Conan, like offices, which I'm really excited. Earl Nightingale in his, his best-selling record, The Strangest Secret, I still think his was like the best explanation. We talked about how your mind, your subconscious mind is like a garden and like your conscious mind is the gardener who's planting these different seeds. And so like, you know robert collier said that that he said your your conscious mind is like the watchman of the gate it's something that they like protects and

lets things get by then what uh earl langale said he said that your mind doesn't care what you plant it's like you can plant anything you want whatever you plant though will grow so he's like you want to plant nightshades which is a poison to plant it'll grow but if you want to plant you know apple trees it'll grow that it doesn't care what you plant but whatever you plant it will grow i think about that right now especially my kids i keep trying to show like anyway you know kids we love them but they're so stubborn but my my kids like the things you're listening to this is you you your subconscious mind or your conscious mind the watchman is like telling your brain like oh yeah plant these seeds from the music you're listening to the movies you're watching this

stuff i'm like and those things all those things affect you at a deep level. Social media affects you. Like those are the seeds you're allowing to be planted. In fact, I had a, I had a little issue happening on social media this week. So I deleted social media off my phone for the last four days. And the last four days I have been so much happier. Like the watchman, like finally like blocked all this, the garbage. And it was like, let's start planting some positives.

It's like I blocked, I blocked that. I've been dread sick of the ages and I'm on fire now, even though all these things are happening. So it's like, it's understanding that. Yeah, and then this is a quote from the book. He says, speaking of subconscious mind, he says, it is in short, the most powerful force in life.

And when properly directed, the most beneficial. But like a live electric wire, its destructive force is equally great. It can be either your servant or your master. It can bring evil or it can bring good so it's all about you learning how to to to train it to to bring you it's like basically it'll bring you whatever you desire the most and so it's like what are the things you're desiring and thinking about and planting and if you plant the right things it changes everything for you and i think it's so hard because you know i think a lot of people think life is happening to them versus like

literally a conscious mind is this watch from the gate, protecting you and like making sure you're planting the right, the right things. So anything to add to that, anybody? I do. And I'll, I'll try to keep it like brief, but I think it's so, I love it when science confirms, especially when this book was written in 1926, it's like, what is happening? How, how does he understand all of this stuff? And then we come back over.

So MIT defines a thought as an electromagnetic chemical response in the brain. And so what that means is it's both electricity in terms of like it has energy and it travels, but it has to travel along something. And the chemical is two forms. It's both protein, the actual gray matter that constructs and gets built, and chemical in terms of that gray matter then releases chemicals that make us feel emotions, right? You can think a certain thought and feel dread. You can think another thought and feel excitement. And those feelings have different

levels of energy. And so as you plant these thoughts, and as you repeat these thoughts, and as you think these thoughts, especially in times of emotion, those patterns in your brain actually like physically protein level construct, and they're called dendrites. So the neuron itself ends up growing up like a tree. So you can imagine that you have these structures of protein along which the electricity is more easily able to travel. So imagine the first time you think one of these positive thoughts and it feels really uncomfortable. And I don't know about you guys, but like for me, the first time I was trying to be

really positive, it felt like, oh, I'm just forcing this. This is awkward. It feels uncomfortable. And that's because I don't have the highway in my brain. I don't have the protein structures in my brain for that thought. But if I think it over and over again, it's not like at first it's like driving a Ferrari on a dirt road. It's super bumpy. But ultimately, it becomes like driving a Ferrari on an Autobahn. And then that's how Napoleon Hill says, you just, you know, if you're people who are successful, they can't help being successful because they planted those right seeds. People who are not successful, if they don't do something about it, they can't help not being successful because they planted those seeds because the physical structuring mirrors everything you're saying. And it's all throughout our body, throughout our nervous system that those proteins and chemistry like occur and create these feedback loops. It's really, really fascinating. I should follow up on this. I think

you sent me the picture because like, for me, I was always like your conscious mind is here your subconscious mind is probably somewhere but like you sent the picture i believe right in voxel that showed like the nervous system of the entire body and like the subconscious mind is not it's not part of our it's really everything that it's it's your your entire nervous system so when you have a thought and then you have a feeling you don't have a feeling in your mind you have a feeling in your mind. You have a feeling in your body. And so that emotion in your body is related. That's how your mind is. And so often, interestingly, your, and we talked about this a little bit before, but

your subconscious mind, once it's patterned in, because it's all throughout your body, all throughout your nerves, which go everywhere, it, you can feel something up to seven seconds before your conscious mind becomes aware of why you might be feeling that. So you see somebody, they trigger you, you can have a response. And if we were to count to seven, it's a long time before your body, your mind actually says, okay, what's wrong. Right. And it's so that we react. So we don't, you know, you react, if you're in a car, you react and swerve out of the way before you even consciously realize there's a problem. So it's fascinating.

So yeah, your, your mind is all throughout the entirety of your body. So cool. It reminds me of what, um, Elsie Lincoln Benedict said in the first book from the first book club, how do you want about like, it's not your thought. It's how you feel about the thing. Right. So like you have a goal and also you feel like gut pain, like, Oh, like that's your subconscious mind. They had something programmed programmed like that does not want that thing

no matter how much you consciously like i'm gonna go pursue that thing like i see all the time in my business people like sign for coaching i'm gonna get you a comic book award they're consciously they want the goal but then they're sick to their stomach they feel guilt or remorse or whatever the thing that they're feeling from patterns prior that their subconscious mind is recorded then like because they don't feel that way. And it's like, that's the thing you have to release so they can actually move forward and progress. So interesting. Robbins, he says the business grows as fast as the psychology of the owner grows, which literally is because we create a goal and then we have these subconscious blockers to that goal. So I create a goal of, I want to make a lot of money, but then

I have all of this, you know, nasty subconscious belief system that money is bad, money is evil, rich people are bad. There's nothing that will allow me to achieve that goal until I go into the subconscious and actually root out those beliefs and deal with those belief systems. So if you're like, why am I not successful and Russell's so successful or anything like that? Like, it's in your own psychology. It's not circumstantial, right? It's just subconscious. Can I chime in here for just a second? Yeah. I don't want to take up too much time because I know I'm going to be, you know, the person

that's speaking on the book club all the time, right? You guys are going to hear from me all the time. But I was thinking, Annie, about when you were the guest um on the last book club call that we had and you were talking about um how we have those neural pathways in our mind right and if you direct your attention and create a new pathway what happens to the old the old pathway the old trail right that that old route in your brain it becomes overgrown and so I think like back to what we were talking about just a minute ago with the resistance, like, I feel like so many times people give too much

credit to the devil or the adversary, what Russell Garza calls the resistance. Like, and a lot of the times it is, it isn't even that negative force. It's just our own subconscious mind limiting us from our potential. And we're like, oh, it's Satan. It's whatever. It's the outside. It's our environment. It's all those extra details. But really, it's just our minds. And I love the main thing that I've noticed as a common denominator that I've been reading through Robert Coyier's book is that the obstacle is away. And I'm like, oh, I've heard that all my life. But I was like, it really literally is like, if you can figure out the solution to the problem, the obstacle that's right in front of you and just push past your own resistance and get through and tap into, you know, your nervous system and work on healing that. Oh, like, sky's the limit, right? It's just it's super cool. I'm excited to dive into this. There's

some pretty cool things we're going to learn. So cool. All right. I got three quotes and I'll pass it off to the next, the next person to dive out of their fair part. So the last three quotes I'm going to share that do a subconscious mind that, or maybe four quotes, sorry. There's so many quotables from this book. Okay. First of all, he says, the subconscious part in us is called the subjective mind because it does not decide and command. The subconscious mind does not decide and command. It is a subject rather than a ruler. Its nature is to do what it is told,

or what is really in the heart. Sorry, reading live is always awkward. Its nature is to do what it's told or what is really in your heart of hearts you desire. So the thing that you're planning, the seed that you're desiring the most. that's why it's so important to think about the thing you want and and like constantly like not just once or twice like the things i've been the most successful in my life like when i wanted to be a wrestler i wanted to be a state champion

and an all-american like i thought about those things a billion times a day that's all i thought about my teacher was talking about math and i'm sitting there trying to figure out how in the world this relates to wrestling how i'm going to become a state champ like you know i guess all i'd ever think about but like and that desire was so in there that my that everything else figured out a way to to make that happen um i thought sorry i was i almost was going to play a clip from the book the audio because i was listening to the audiobook while i was reading along and um i told i told um eileen andy this thought yesterday but i was like this book of all the ones i've read on subconscious mind was the

one that made me like the most god it was just like so much belief in what like in the book he talks about um he's like do you know how to like how to gauge the salt content you need if you're playing tennis and how to increase the sodium in your blood versus if you go take a nap or this or that and like and like always he's like no he's not even the smartest scientists on the planet know that but your subconscious mind knows that it's programmed that it knows how to grow your hair how to make sure that you have long hair here and short hair here. And like, all it was like, it does all that kind of stuff automatically. And it's like, if it knows how to do that, like, like that's already in us, like, how do we tap into that?

So it's like, we need to plant the desires and then the subconscious mind will do the things like it'll get us to the spots. It creates the opportunities for us, which is so cool. You guys are going to love it. If you just listen to it, if you just go tomorrow to Whitney's Book Club and just read book number one, that's it. You'll get so much out of it. If you don't even jump through the rest of it, but you read the rest of it, it's even better. Okay, last three quotes.

Dream lofty dreams, and as you dream, so shall you become. Your vision is the promise of what you shall one day be. Your ideal is the prophecy of what you shall at last unveil. It's from James Allen, okay? So again, dreaming lofty dreams because your dreams is what becomes. Next, he was talking about Napoleon and he said, this is interesting. He said, what made Napoleon great? It was Napoleon's faith in himself.

And then eventually Napoleon lost. He said, what made him lose? He said, it was his loss of faith in himself. One of the biggest things you have to have is faith in yourself. In fact, during Christmas time, so Andy and Eileen are like my therapists half the time. So we have a box group. We just share ideas and stuff. But during Christmas, I was struggling. Like if you listen to my podcast back then, I was struggling with a lot of different things. And I literally was reading Robert Collier January 9th, 28th issue of his magazine. And the biggest takeaway I got was like,

I have to reinstate belief in myself. I was like, that's the thing that I lost was not belief in anything else. It was belief in myself. And I was like, oh my gosh, like it hit me like a pound of bricks. And if you notice my transition from December today, just moving forward, like I've come in different because I like regaining my belief in myself. And I was like, I reread that. I was like, what made Napoleon great? It was his faith in Napoleon. What made him lose? The loss of faith in himself. And then the last thing is our achievements today are about the sum of our thoughts from yesterday, from Pascal. Oh, so good. So many good things. So anyway, so there's book number one and real quick recap of my favorite parts. So. Metrolinx and Crosslinks are reminding everyone to be careful as Eglinton Crosstown

LRT train testing is in progress. Please be alert, as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks, and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. So I first came to Edward Jones with a great deal of trepidation. When I first met with my advisor, I really was feeling vulnerable about what I would have to share. I was, of course, pleasantly surprised to find that there was absolutely no judgment

and a lot of support. And when it was time to get serious, he really took my hand and helped me to do that. Edward Jones. We do money differently. Visit edwardjones.ca slash different. All right, who wants to go next? Annie or Eileen, who should I pass it to? I'll jump in.

Oh, okay. Annie, you're up. Talk about your favorite parts of the book. What do you want to talk about? I have three that I want to talk about money, the universal mind and the law of supply. So first talking about money, I was just again, blown away by how this man thought and how he thought almost a hundred years ago now. And so what he said about money, and I think money has been a thing where it's, you know,

in a lot of sort of, especially like with a Christian upbringing, you know, maybe it's evil and we have this baggage around money. And he just really reframed money in a way that I'd never heard before. He said, you know, money is actually ideas. Wealth is an idea is not money. You know, money is just the medium of exchange for ideas. And so the paper money in your pocket is worth almost nothing, but it's the ideas behind it that give it value. So factories, buildings the ideas from within, from within like God and outside of you. And then he said, which really blew my mind. He said, you don't need money. Money needs you. Money needs your ideas to be useful in the world because money is just one of our ways

that we humans have given energy exchange in the world, value exchange in the world. So money actually needs you and needs your ideas to be useful in the world. And it needs you a lot more than you need it. So seeking it is like very righteous because if you don't do it, then you cannot give birth to these ideas because it is the energy by which, you know, none of this that you've done, Russell, with Secrets of Success or being able to, how much have you spent on books, right? None of that would happen without money. Money needed you to be able to give birth to all of this, right?

So interesting. So good. Hopefully that releases some people who struggle with that. It amazes me how many people struggle with just like the belief that money is evil or the pursuit of it's going to be a bad thing versus like understanding that. That's a good reframe. It's really cool. I loved that. I thought it was so cool. And then the other aspect that he talked a lot about, which, you know, I've heard this in various different ways before, and it definitely, for me, seems really apparent when you think about physics and quantum physics, but he calls it the universal mind. And so he kind of, for him, and again, what you said, Russell,

was so true about this book, he's really trying to tie in, you know, the truths about, you know, what they were reading in the Bible with the truths about what they were learning in science. And so he was kind of calling what maybe in the Bible, they would call the Christ consciousness, the universal mind. And so he was saying that through this universal mind, most people think that thinking is just kind of like watching your memories flow by your field of consciousness. And you're just sitting there

and you're watching your memories flow by. But what he is talking about thinking is he's like, I mean, thinking with a purpose, with an end in view to solve a problem. And I don't mean thinking like in snatches. I mean, significant time and thought on one thing and often one thing that is like just interesting, but not even necessarily of significance in that moment to you, but it actually lies outside of the bounds of your narrow personal welfare. And that kind of thinking is what's so sadly needed because it's in that kind of thinking that our subconscious mind can actually like join with the universal mind, which I just thought was so cool. And I want to give my own little spin to this idea, this universal mind, like how can we conceptualize it, right? Like what is this thing that he's talking about? This consciousness that's going to give us these brilliant ideas and plant within us these seeds of like insight. And if we just spend time in thought, in looking in insight, that's just going to happen. What is that like? And he goes on to talk about how if you look at like a potato plant and you look at like a potato

plant and you just look at a potato and then watch how it becomes a potato plant and produces more potatoes, it's inconceivable because the potato doesn't have a brain. Or if you think about a human baby, right? The beginnings of a human baby, there's no brain. And yet somehow the baby knows how to become formed, knows how to grow a heart, knows how to become formed knows how to grow a heart knows how to grow lungs knows how to grow all of these things and so he's like there of course there's something else some intelligence that is so far beyond us that we don't understand but it is also part of us he says it's like if it's if this intelligence is the entirety of the ocean then we're a drop and the drop has the same chemistry the same chemical intelligence is the entirety of the ocean, then we're a drop.

And the drop has the same chemistry, the same chemical compound as the entirety of the ocean, right? If this intelligence is, you know, a lightning bolt, then we're a spark. And we have the exact same compound and chemistry as the lightning bolt. We just need to seek it inside of ourselves by thinking and going inwards and inside of ourselves. And if you wanted to bring this all the way back to kind of physics, one of the most mind-blowing facts that I heard a few years ago was the idea that inside the atom, which he talks about atoms in this book, which is so cool because again, it was written in 1926 and he's talking about these ideas, but inside an atom, he said all of energy, all of matter basically distills down to the particles in an atom, which, you know, there's a positive particle in the proton and then there's a negative particle in the electron. And he says in all of those things, everything that we see, all of matter is just basically those two energetic positive and negative energies, those two electric fields.

Right. those two electric fields, right? But if you think about an atom, if one atom was the entire size of a baseball stadium, the actual matter, the proton and the electron, and they're the size of peanuts. And everything else inside that entire baseball stadium is, I mean, there's nothing. And so scientists call it the strong force. And they just admittedly say we had to come up with a cool name because we literally have no idea what is holding the atom together. So it's called the strong atomic force. But if you have any inkling into like spirituality, of course, it's the universal mind. Of course, it's the universal mind. Of course, it's the consciousness. Of course, it's the intelligence that's holding the whole thing together. Because without it, if it's 99.9% empty space, it would

just all fly apart. But we don't fly apart. Like my coffee cup holds together. You know, this computer holds together. My being holds together. And there's so much intelligence. And he is saying that if we just go like into ourselves, we can access that. And I also think there's so much intelligence. And he is saying that if we just go like into ourselves, we can access that. And I also think he talks so much about the kingdom of heaven being within. And if you think of that, if I'm in a baseball stadium and there's these two tiny little peanuts, and I'm focused on these two peanuts, which is the matter in the world, and I'm not focused on the 99.9% that's all around me. That is this vast intelligence. That is this Christ consciousness. And, and I'm missing it because I'm so focused on the two

little peanuts. I've like, I've, I've failed to recognize that 99.999% of me is that universal mind is that God force is that Christ consciousness? And that's what he just keeps saying. So you just have to go within to access that intuition, to access those ideas in those moments. And we are that. It's like the drop in the ocean. We are that thing. We're not different than that.

We just have to recognize it. Fire. So cool. Fire sauce. That was so good, Annie. Do you have one? I told you annie's the smartest person you ever met huh wow i don't get to sit like this with annie tell us more adams yeah it's so good that's awesome so the last thing i wanted to to chime in is just, he talks about this law of supply. And I remember having a moment where I was, I was feeling really like discouraged.

And he talks about discouragement too, about how you can pick it up and you can put it back down. And it doesn't have to be your default way. Like we can really train our brains to have hope instead of discouragement. But, you know, if anybody's felt discouraged, I, I remember feeling there was just a moment in my life where I had really wanted to create just amazing app to help people sort of their first 30 days alcohol free. And I was so excited about this. And I was working with, you know, with some contacts through Russell with some people in Vietnam were developing this app. And, and I opened up Facebook, and somebody had gotten there first, like somebody had,

had, had published this thing and it was this company in the UK and they'd published this app and it was obviously had taken millions of dollars, which I didn't have. And it was like so sexy. And I was like, oh my gosh. And I felt so discouraged. And I remember looking outside of my window, there's all these pine trees and thinking like, there's so many pine needles on that tree., there's so many pine needles on that tree. And there's so many pine cones on that tree. And I just had this thought, like, there's,

there's actually no lack. Like there's, there's actually no lack. And in this book, I, again, Eileen, the mind explosion, I was like, oh my gosh, he talks about this. He talks about this idea that if you believe there's any lack in the world, all you have to do is look into the sky and see how many stars there are, or look on the beach and see how many grains of sand there are, or look at your hair and see how many strands there are. I mean, there's just no lack. And so he has this quote, and I'll just end with this. And it says, I loved it so much because he's like, because of the law of supply, there's no lack of opportunity. He says, it's best expressed in this poem, opportunity. It says, the best verse hasn't been rhymed yet. The best house hasn't been planned. The highest peak hasn't been climbed yet. The mightiest rivers aren't spanned. Don't worry in faint hearted. The chances have just begun. The best jobs haven't been started. The best work hasn't been done. And it's amazing to think the things that we're doing now are actually creating the best jobs and the best opportunity. And we can just go in and think and seek the ideas and produce like the best is yet to come.

It was just one of the coolest and most hopeful reframes. So cool. Thank you, Annie. That's amazing. Oh man. So cool. All right, Eileen, you're up. What are your favorite parts? Well, I was wondering if anybody in the chat or on this call remembers being normal. Like, do you remember being like a normal person before success where you met Russell and before you knew that all these books existed like i um do you remember being like normal i i know i i think it was a few years ago i remember being normal but

he talks in this book about the difference kind of between normal people and successful people is normal people have just mild desires but successful people have a dominating desire isn't that it's like dominating desire and so i'm like i remember having mild desires and if you think about people like even that come to mind like you're like yeah like that's how the majority the masses are living mild he says that actually they go around dreaming and wishing, jogging along as if in a rut. It says going through the same routine day after day, hoping that one day fortune will drop in their lap. But he says fortune does not play such pranks. And a rut differs from a grave only in depth. Jogging along, dreaming and wishing, dreaming and wishing in a rut.

And the depth is this far away from the grave. But he says the successful people have a dominating desire. And I don't know about you, all of you here and those watching, like, have you ever wondered if you're like doing it right? You know, you hear Napoleon Hill and you're like, definite chief aimer, you know, and you're like, am I chiefing right? Am I aiming correctly? Is it burning enough? And it's so cool because Robert Collier talks about this framework that successful people, they actually know how to acquire desire. And he says that the way that successful people acquire more and more desire, it's just like what you did, Russell, earlier, it's through attention. So he says they know

that the more attention that they put on something, or catch this, if you want to decrease desire for something, all you must do is decrease attention. He said, but successful people, they concentrate. He actually said that it's much like they get lost in a ball game, like watching a game, a football game. It's much like how they get lost in listening to the theater or lost in a performance. It's just a total concentrated absorption is what he called it. And they acquire desire simply through more attention

which i thought oh my gosh isn't this so cool inside secrets of success and the mastermind it's like we're all like because because our attention is on these books i don't know about you guys and when you guys read this book it's like your brain is like lit on fire. Like last night, I was like, I literally can't sleep because the secrets of the universe are being like unlocked in my brain. So it's like attention is the way successful people increase and turn up the volume on their dominating desire. So then he had this, like the coolest thing to think about this book, you guys, when you read it is Robert Collier has woven a lot of literature and poetry, things that I've never heard before. And he has this killer poem at the end. He says, if you want to think bad enough

to go out and fight for it, work day and night for it. Give up your time and your peace and your sleep for it. If only desire of it makes you quite mad enough, never to tire of it, makes you hold all other things tawdry and cheap for it. If life seems empty and useless without it, and all that you're thinking about your library, Russell, and all that you scheme and you dream about is for it, and if gladly you'll sweat for it, fret for it, plan for it, lose all your terror of God and man for it. If you'll simply go after that thing that you want with all your capacity, strength and sagacity, faith, hope and confidence, stern pertinacity, if neither cold poverty,

famished and gone, nor sickness nor pain of body or brain can turn you away from that thing that you want if dogged and grim you besiege and you beset it he says you will get it i have so many chills it's so good so good robert collier you're at that poem or is he quoting a poem he's quoting a poem from barton braley in a book called things as they are no new book for me to go by tonight i know five seconds from now that's so cool that's what i love about it's more like caught from the book than taught from the book is this overwhelming increase burning desire and ability to know you can have whatever it is that you want if you have a dominating desire it's just fire that's the whole thing i literally want to print that out and read that every morning i know right as i step into the day like imagine

that's the frame you're walking into the day with 100 that's so cool yeah it is so cool which book was that in so everyone can go find it oh would you volume in in robert collier's oh oh i'm sorry oh i think i knew it volume three chapter eight yeah yeah yeah yeah chapter eight is fire that's the law of supply the one you were talking about too annie so good i just wanted to leave this one last kind of mind explosion. I fell asleep thinking about this, that I thought if all, everything that we want, everyone watching is on the other side of a dominating desire and desire is the thing that births and draws in the thing into our subconscious mind that then creates it. I was thinking to myself, wow, the universal mind of God or whatever it is that you may believe, like we, each of us here were birthed out of a dominating desire.

Like it was a burning desire in the mind of God. You watching this, like you were birthed. It's like, if we birth things by having a burning desire just think about the the kind of desire that was behind creating you yeah think about your worthiness each of our worthiness amazing like we were like very desired our intricate unique makeup and we were birthed out of a dominating desire so oh man winnie i'm jealous that you get to hang out with all these people going deep on this for the next you guys are invited anytime you want oh so cool um i want to show everyone because i know in the comments people are already asking like how do i get this book so a couple ways number one if you want a first edition hot off the presses you can cost

you probably i don't know five ten grand to one, depending if you got signed or not signed. These are definitely available. You can find them. Or if you like, my team did a whole bunch of effort. We went and scanned them all, designed them all, got them looking beautiful. And we had someone physically record an entire audio book. And for all Secrets to Success members,

it's free for you. So I'm gonna show you guys how to get it because some people don't know how this all works yet. And some of you guys aren't members. So let me see. Can you see my desktop right now? It's got the book on there yes okay so here's the book like we scan the entire thing into ebook format so you can listen to it you can uh you can you know put on your kindle or put on your ipad whatever you can read it's the whole books here which is awesome um but then also if you log into the members area so this is the members area of secret success

you click on library. And these are all the books we are scanning for you guys. It literally costs, each book costs, you know, between scanning the audio books, like we're like five to eight grand per book we're putting here. And we're doing like two a month for you guys. So just so you know,

especially when it's like a big book set like this. Okay, so if you click right here and you look around, where is our buddy? Boom, Robert Collier. There he is, right there. You look around, like, where is our buddy? Boom, Robert Collier. There he is. Right there. You click on him and right there is the secret of the ages. You click on that and you see there's a 363 page ebook and the 9.5 hour audio book. Click on that. And then it's here. So you can listen to it in the members area, or I like doing, you can stream it to your favorite app. So literally what I do is you scan the QR code. And if you have an active membership site, it puts it on your favorite podcast app. So you can

listen to it while you're driving or running or working out. And so that's what I do. And then you can download the digital, the PDF right here as well. And then this is my hack for learning. If you guys want to know my secret, who wants to know my secret for how I learn.

So if you ever notice like when you read, sometimes your brain gets lost or you listen to audio books, sometimes your brain get lost. So if you listen to audio books while you read, that's the best way to like, it shuts off all the other senses and people like ADD with me, like if ADD like me,

if you're trying to like one thing at a time, it's really hard to focus. But if you do like five things at once, it's easier. So I literally do is I put the audio book in, I put it like 3X speed and then I fall along and I read at the same time. And that's how I'm able to focus and actually get the information.

And I can do it faster because I can listen. If I listen to a book at 3X speed, it's hard to keep up. If I read it like speed read, it's hard to understand. But if I do both at the same time, it changes everything for me. So there's my little hack. That's why we're giving you guys a PDF and the e-book as much as we can. So if you're like me, you can listen and read.

Selfishly, I'm doing that for me, but you guys all get the benefit of it, which is awesome. So that's – and then study hall. This is where – I'm not sure if you updated this. Yeah, so Secret of the Ages right here. This is the one that's, and then study hall. This is where I'm not sure if you updated this. Yeah. So Secret of the Ages right here. This is the one that's starting on tomorrow. So you click right here. It has all the training schedule and everything you guys need to go get access and jump in there.

And then for those who are not yet active members, a couple of things you can do. So if you go to secretsofsuccess.com, secretsofsuccess.com, it's hard to say that fast. You click here and join the community. Click on that button and it'll take you to this page right here. secrets of success.com. It's hard to say that fast. Um, you click here and join the community, click on that button. It'll take you to this page right here. And this page, basically what you do is you sign up for free. Uh, we ship you out a box with a copy of thinking girl, rich plus, uh, two unpublished and pulling heel books that are insane. Uh, and then you access the whole membership site. You also get the audio book of me reading laws of success that I bought for $1.5 million and a whole bunch of other things. Um, but if you're not a member yet, go get in there.

You can just test drive it for 30 days. Just jump in, get the kit in the mail. You get a 30-day free trial. And then from there, you can go to the entire book club with Whitney for the next month and go deep on this book and see if this is your community. These are your people. If you love it, if you want to keep geeking out and learning it. And then on top of that, obviously, you can log in and get access to all of the other

stuff inside the members area. There's a lot of really, really cool things. There's this whole program I'm recording each month here, which is really good. You can dive into it. There's so much cool stuff. And so I just want you guys to be aware that Secrets of Success membership site is amazing. So if you are a member, make sure you're logging in and taking advantage of it all. If you're not yet a member, now is the time to go. You go to secretsofsuccess.com slash roundpegs.

There's a link, secretsofsuccess.com slash round pegs. Go get signed up. Again, it's free. You cover shipping handling for the box set and you get a 30-day trial to go play in the members area, hang out with us, have some fun, learn some stuff, change your life. And that's kind of the, that's kind of game plan. So there's your soft pitch. I don't want to hard pitch anybody, but I do want you to know that that's available and be there because when he starts tomorrow, going deep in this book set. And if you got a glimpse of like what's possible just from us hearing all of us talk about today and you get excited, I want to encourage you to be part of that.

And again, all the past book clubs are there as well. Like last, the one that you just finished up, it was How to Get Anything You Want by Elsie Lincoln Benedict, which was my first favorite book series. This is number two. Like you guys are getting the cream of the crop. And so like all the recordings from that are in there so we're gonna go back to that book so uh the membership like he's growing and building it's just it's a it's a really cool exciting thing so anyway so thank you eileen thank you annie thank you whitney i'm gonna pass back to you whitney to kind of end things up but i had fun today going through this stuff and i hope

you guys all enjoy geeking out robert collier this is the first of many things we'll be publishing from him um and because he's he's one of the best, one of my favorites for sure. I want to say one quick thing before we stop. So, um, at the very end of it, it's in volume six, volume six starts out with something. And Eileen and I have talked before, she calls it the reality distortion field. When you're around certain individuals that they literally change and shape your reality because of who they are. And this is how this chapter starts. It says, among your friends, there's one of those men who doesn't have much use for the word can't. You marvel at his capacity for work. You admire him the more, the longer you know him. You'll

always respect him for not only has he made good, but he will always make good. He has found and appropriated himself to absolute confidence in himself. And, and it goes on. And, and for me, like Russell, that's you and being in proximity to you and being close to you. And for anybody who's specifically, if you're curious about joining this, like one of the most powerful things about everything that Russell has brought together is seeing it through Russell's eyes and being closer to Russell and being closer to the being that Russell is that actually does distort reality for all of us. For me, when I first met Russell, I was just looking to like replace my corporate income. I never imagined that I'd go on to sell millions of books and, you know, touch hundreds of thousands of people and make millions and millions of dollars. And it's because, you know, there's one of those men who doesn't have use for the word can't, and you admire him more the longer you respect him, or the longer you know him, the more you respect him. And it's just such a privilege to be in any proximity to you, Russell, and for you to create all of this. So anything anyone can do to get closer to people like Russell who just bend reality around them,

you know, do it. Well, thank you. Wow. I was not expecting that. I'm blushing. Amen, amen. Wow. That was, couldn't have said it better myself.

Cool. Well, thank you three for, for coming together and joining me and everybody else that's already either in the membership or they're thinking about it and they're going to join it. You guys, this is the time. This is a super, super cool opportunity that we have right in front of us. I do want to give a couple details really quick about the book club that is starting tomorrow. So Friday, February 2nd, we're kicking things off. It's going to be held over Zoom, very similar setting to this masterclass right now. The book club is going to start at 10 a.m. Mountain Time, 12 o'clock Eastern, and it typically lasts about an hour. And just for those of you who have never joined before, who you're brand new to this environment, I just wanted to give you a little bit of a heads up of how the outline of

the class will go. I will give some personal development training, very similar to Russell's modules. It's all very relative to what we're learning inside of the book that we're discussing for that particular month. And then after I teach for roughly about a half an hour, we divide up into small groups and they are what we call our breakout sessions. And so we put you guys into groups of like four or five people and you're able to unmute yourself, show yourself on camera and just make some new friends, get to know everybody else in the community and share your insights, your gold nuggets that you've been learning.

Just like Russell and Eileen and Annie have today. You guys can talk amongst yourselves and be like, this is what I've discovered. And it's so helpful to hear the perspective of other people. Don't you guys agree? Like, I mean, hearing you three, I'm like, wow, these are things that I just read through in the last couple days. And I had never thought about it from that perspective. So I think from all the feedback I've received from the hundreds of members that have been part of these book clubs so far, like they the biggest thing they say is like the breakout sessions are just so super cool because I'm creating new relationships, friendships with people.

And I'm learning things that I would have never thought of before. We're also going to be doing Q&As from time to time where you guys will have the opportunity to raise your hand and share with the entire group what you're hearing for you. And that way we can just hold a space where everybody feels like they can use their voice and share with one another. So it's going to be super cool. So for this particular book club, for The Secret of the ages, it will last for seven weeks. It will run every Friday consecutively through March 15th. And then for our very first call together, we're going to be discussing volume one. So the way that Robert Collier has divided this up is

he's put just a few chapters inside of seven volumes total. Okay. Like what Russell, yep. What Russell showed us earlier. So every week we'll just discuss the next following volume and don't let that word volume overwhelm you or intimidate you because it's not like it's this grand book. Russell just showed us the size of them. Volume one covers just chapters one and two. And I think it was like, what was it? Maybe 30, 35 pages roughly. It was, it's a very easy read. Would you guys agree with that?

Like it's exciting to read. It's super exciting, but it's just every, every level of readers can come in and just take so many cool takeaways and gold nuggets from it. So how to register if you haven't already registered for the call is once you are signed up as a member of Secrets of Success, you'll go to secretsofsuccess.com. You'll log in with your username and password. And from the home screen on the left-hand side, there's all these different tabs that you can go to, different categories. And if you go to the one that says training schedule, it will pop up calendar and it shows all the dates and times of when we're

going to be meeting. And then also if you scroll over the date of that particular training, it will bring up a hyperlink so you can register for that call. And you just need to make sure that you register for each individual call. Don't think that once you've registered, once you're good to go for the entire series of the book club, you need to make sure you go and register for each week. And then you'll get a confirmation email that has the link to join us live. So super cool. Um, but yeah, thank you, Russell. First of all, I just want you to know, and I, I know I'm just echoing everybody else in the community. Thank you for gifting us this incredible opportunity of just this beautiful movement that's starting in the personal development world and introducing us to Robert Collier.

I wouldn't know that him or even Elsie Lincoln Benedict even exist, let alone that they have all these incredible books if it wasn't for you. And Annie, Eileen, thank you guys so much for just taking time out of your busy days to join us for this masterclass. It's been a cool hour to spend with you guys. I've had a great time. So, and lastly, thank you guys, all of you in the audience who have attended this call. You guys are the rock stars. You guys are the, you know, what makes up this community, what makes up this mastermind. So I hope you guys know how much we care about you and how much we are rooting for

you and cheering for your successes. So I don't believe it was any coincidence that we all came together on this call today. And for those of you who are considering joining this mastermind, I would just encourage you don't wait another day. This has been so life-changing for me, even on the back end of it, watching everything develop and progress has been such a cool thing to witness. And I just feel like, you know, if you're here, it wasn't by coincidence and it's your time to go and do something great with your life, not just something good, but something really super cool. So anyway, thank you guys again for joining the call. I hope to see so many of your faces tomorrow on the very first day of the book club kickoff. And I wish you all well. Hope you

have a great day. We'll see you soon. Thanks, everybody. See ya.