Marketing Secrets with Russell Brunson - Simplifying And Sexifying Your Message...

Episode Date: March 12, 2018

Behind the scenes of what I'm currently doing to simplify and sexify my messages. On this episode Russell talks about how much time he spends simplifying his presentations so that even his kids could understand his concepts. Here are some of the other things to listen for in this episode: Why it's so important to cut out the techno babble and complex concepts from your message. Why you need to make your message sexy or intriguing to the audience. And why its important for your audience that you spend an enormous amount of time learning a concept and then simplifying it for them. So listen here to find out why Russell thinks its so important to simplify and sexify your message. Transcript - https://marketingsecrets.com/blog/simplifying-and-sexifying-your-message Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, what's up everybody? It's Russell Brunson and welcome to Marketing Secrets Podcast. Saturday and getting ready for the big Funnel Hacking Live event. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world, and yet still remain profitable? That is the question, and this podcast will give you the answers.

My name is Russell Brunson, and welcome to Marketing Secrets. Hey everyone, just wanted to jump on. I know that this last week and next week I've been working so much on presentations and slides and getting ready for Falken Live. Um, haven't done many podcasts and just want to kind of communicate and connect everybody cause, um, I'm thinking about you a lot. I just, there's so much stuff happening. And, um, anyway, there's a lot that goes into events, um, from the, the venue, the people, the speakers, there's so much stuff. The organization, the schedule, the timing, there's everything.

And so for the last six months, I've been spending time doing everything else. And now it's like, it was two weeks away last week. Now we're about 10 days away as of right now. And so for me, it was like, hey, it's the last two weeks. It's all about, I need to get my presentations done. And it's interesting, like most, I don't know, it's weird. Most people who do their own events nowadays, they don't, they don't, um, speak very much to their own events, which is weird to me. It doesn't quite make sense. Um, but that's what people do. Um, a couple of ones went this year and they were great

events, like nothing against that. It's just the promoter didn't speak as much. I know I went to Ryan Rand's event, which was really, really neat. And I asked him, I'm like, so you're nervous? What are you speaking about? He's like, I don't speak in my own presentations. I was like, oh, you don't? Like, huh. And he's like, yeah, my event, I like to bring people in.

And then I let them speak. And I'm like, oh, that's interesting. And then I was at Grant Cardone's event, and he came and didn't speak hardly at all either. And I was like, man, like I would die for like, if I had staged at Grant Cardone's, I would've been on stage, you know, 20 hours a day, every single day, like just, um, leveraging that. Cause that's like such an important thing. You know what I mean? And then, um, if you look at, uh, it's different ones. Um, I don't know, but for me it's like, I feel like, I know that like when, in the traffic conversion, when it first came out, um, I used to go to love

hearing Ryan and Perry speak. Both of the guys are geniuses and I love hearing from them. Um, and as traffic conversion grew, they started speaking less and less and less. Now I think the last TNC had like, I don't know, 50, 60 speakers and they maybe spoke once each spoke once each and it's just like I don't even it's not even worth me going anymore because like I wanted to hear from them right I look at people who've got tons of longevity like Tony Robbins like when he does his events he's on stage for 50 hours in a weekend right and I just like I feel like I don't know I always want to be there I want to be the one um inside of it and so because of that like for this event I've got six presentations I'm creating. And of course,

I'm not someone who can just make a, you know, I don't just want to go off the top of my head. Like I want to make these impactful and emotional and like strong. So every presentation, like the design I'm spending on each one is just that alone is amazing. And figuring out,

and the last podcast I talked about figuring out the hook and the headline and the framework. And it's been a week of me just doing that on six presentations. I'm only about halfway through the frameworks, which is sad because I was trying to get it all done. This week, so next week, I work on slides. But as I was doing this, I was trying to think.

And I've been talking to a lot of people on my team, people at the event, a lot of people just trying to figure things out. And I think the reason why I've been successful, so I'm saying this for people who are creating courses or content or products or events or slides or presentations or anything, because I think it's, it's, uh, it's, um, it's a hint and I hope that it helps because that's the whole point of why I want to jump on here is, um, I wish you guys knew how much time I spend trying to figure out how to simplify concepts. I think the biggest thing that keeps people back from success when they're presenting is Technobabble.

If you've read the Expert Secrets book, I talk about Technobabble, right? We use these huge vocabularies. My vocabulary is very simple. It's very easy, and I'm always trying to simplify. If you look at these standing whiteboards here and here, those who are watching, and here and here. And this is – and then I've got papers all over the ground here. This is like me taking a concept and like mapping it, writing it out, writing it again and again and again, trying to simplify it so it's so simple that like I can explain it to my kids. It's so simple that I can understand it.

And I don't think people spend the time. Like if you knew, like it's Saturday night at 6.24 p.m. I'm sitting here trying to simplify this one section of the presentation because it's like it needs to be so simple people understand it. I think that instead we think that we're so smart and we use our technobabble and our learning to show how intelligent we are. But all it does is it alienates the audience and pushes them away from you. And so I think that's one of my superpowers. But it's not something that like is magical. It's me sitting here for 10 hours trying to figure out one presentation, how to simplify it, make it

simpler and simpler and simpler until it's, until it's simple. And so for all of you guys out there, I'd spend more time on that. Try to simplify things, simplify your vocabulary, pull the, pull the big words out and pull the complex things out. See if you can explain what you're doing in a doodle graph. Um, if you can't, then it's too complex. And, uh, and I, somebody was like, well, mine, mine's, you know, I couldn't do that. Mine a doodle graph. Like, no, you could like when, um, when I, uh, uh, we, we did a thing in a network marketing program a while ago and they wanted me to do a video explaining the comp plan. And, and it was way over my head anyway. Right. So I had John, my team go through and he watched like, I don't know, it was like 12 plus hours of video of people

explaining the comp plan from the lawyers and the marketers, all sorts of stuff. And he went through and he tried to explain it to me. It took like four or five hours to explain to me. And then I had on all the thing on a whiteboard and I was like, okay, how to make this simple. And took me another two or three days to simplify the point. It was just like, Oh, that's really, really easy. And so I just want to, I don't know for you guys who are, and this is kind of to the audience who's presenting and experts and things like that. Like, like first off, continue to publish your stuff. Like that's, that's one big key I want to put out there. Like don't, I don't know your, your, your longevity of you as a, as, as a person, as a, as a personality, I think has to do with how

much time you put out there. Now, a tangent on that, I'm very strategic. In my events, I spend a lot of time on people coming there. I don't speak at many other people's events anymore because I also don't want to be the guy who's at every single event speaking your um you know supply and demand type thing there but my own event i want to be the one there i want to make it so this is a venue people come to and that they're going to come because like i'm gonna hear six whole new presentations from russell um that i've never heard before he's never talked about a podcast it's just like this unique

thing and i want to give that experience to people and so i think for your own things like do that kind of stuff like be willing to do it the second is simplify things as much as you can and then third is like i don't know how to teach this but how do you like try to make things sexy like i could have said like this presentation is how to get traffic to your website you know or how to increase your social media profiling or whatever but instead we made it sexy and i read these headlines to you guys during the last event you know like um conversation nomination how to get your dream clients addictively binge watching you on every platform that they live on warnings, aggressive approaches only for those who truly believe in their message. You look at that and you're like, okay, that's, you know,

that's a cool headline, Russell. But like we sat here for like three hours going back and they try to make it easier. So for you, like you got to put the time in to simplify your message and to make it sexy and figure out the hook, like spend time doing that. Um, I wish, I wish you guys could all get a glimpse of how much time I spend on that part of it because I don't think people, I don't think people understand that. They just like put something together and go out there and it's like, no, that that's, that's the valuable part. That's what makes you valuable to your audience is your ability to go through and collect information, ideas and things like that. I did a podcast before about how your audience is your ability to go through and collect information, ideas, and things like that. I did a podcast before about how your job is to think for a lot of other people. You're doing that and then bringing it back to somebody in a simple format. They're like, oh, oh, cool. I could

actually do that. So that's what your job is to do. You're curating all this stuff and then bringing it back in the most simple form possible to give to people. But you got to spend the time doing that. You got to put in the energy, the effort to think through those things for them, simplify them and give them in a way that they can do it. And I don't know how to teach that other than I want you to be aware of how much time I spend doing it. Cause then you might realize like, Oh, well I don't spend any time doing that. Maybe that's my problem. Maybe I should spend a Saturday here in my sweats in my office, just thinking through how to simplify this for people. Um, cause it's, it's meant the world to me. And I think it's helped me's meant the world to me and I think it's

helped me to build an audience and get followers and people listening to me cause I've been good at that. So I hope it helps. I don't know. I'm not the best in the world. I still talk too fast. I mumble. Um, I have all sorts of quirks and, and things that are strange. I know some people don't like me at all, which is totally cool. Um, that's one thing I've been good at and it's, it's helped a lot of people. And so, um, you look at my books, dot com secrets, expert secrets. It's not my original ideas. It's me reading a billion things, trying a bunch of stuff and then putting into a format that's as simple as possible. And that's why I doodle things out. Like I'm trying to doodle. So you can be like, Oh, there's the doodle. Oh, that's, that's what he's thinking. And so for you, it's just

figuring out, simplify, simplify, simplify, cut out the techno babble, make things sexy, make things interesting. Spend that extra time to do that because it's worth it. Okay. And if I can do that for six presentations in a two week period of time, and that's doing it for all of them, plus then creating slides for all of them on top of everything else, I'm doing for this event. I guarantee you can do it with one presentation or with your, your, your perfect webinar you're doing. You know, I'm guessing a lot of times if your webinars aren't converting it's because you're too complex. Simplify the story.

Simplify the process. Simplify those things for people so they get it. Make them sexy. Make the hooks good. Make it intriguing and curiosity driven because those are the keys. Anyway, that's it you guys.

I'm going to get back to work. I got to make this thing sexy and simplify it. Hopefully sometime today I can go take a nap. All right, appreciate you guys all. For those who come to Fun Hacking Live, I cannot wait to see you. It's going to get back to work. I got to make this thing sexy and simplify it. So hopefully sometime today I can go take a nap. All right. Appreciate you guys all. For those who come to Fun Hacking Live, I cannot wait to see you. It's going to be amazing. And hopefully this event will change your business.

But more importantly, I want to change your life. So I'll see you guys there. Bye, everybody. Want more marketing secrets? If so, then go get your copies of my two bestselling books. Book number one is called Expert Secrets. And you can get a free copy at expertsecrets.com. And book number two is called Dot Com Secrets. Thank you.