Marketing Secrets with Russell Brunson - Smashing The Frame Of Skepticism

Episode Date: August 21, 2019

If you're not careful, this frame will 100% guarantee your failure. On this episode Russell responds to a Facebook post talking about being skeptical about his one funnel away challenge working. He goes into detail about how skepticism isn't doing you any favors in your business and why you should rid yourself of it. Here are some of the informative things in today's episode: Find out how Russell got over his own skepticism and why he thinks it is one of the worst personality traits. Hear why he thinks people who are skeptical will never be successful. And Find out how to ditch your own skepticism to allow yourself to have faith in what you are doing, and have success. So listen below to hear why being skeptical is guaranteed to hinder your own success. Transcript - https://marketingsecrets.com/blog/234-smashing-the-frame-of-skepticism Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. It is late at night, I'm out by the pool writing my book and I just saw a post on Facebook and I made a response and because I wanted to make a podcast talking about this concept for you because it could be the reason why some of you guys are failing in this journey

and so I wanna kind of nip it in the bud as quick as I can. I'm gonna call this title, the skeptical frame and how it's going to keep you from success. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital. We're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give

you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So like I said in the intro, I'm outside writing the Traffic Secrets book, cranking away on this as fast as possible. And every once in a while when I get stuck or tired or whatever, I will jump on Facebook or whatever just to read the comments. And it's fun because right now we're in the middle of the One Funnel Away Challenge. I see everyone's testimonials and feedback and just thousands of things coming in that are positive.

I see people from the last challenges completed having success. I see members coming in. I see people in our two comic club coaching programs like tons of success flowing through it's like that's what normally my feet is filled full full of this was fun to go through and just ah makes me happy to see the success stories that are they're coming from this movement and it it makes me really happy um and then as i'm scrolling through there's one it's one post i'm not gonna i'm not gonna read the post but um but the person who posted it this thing's like day two or day three of the challenge right now and um she's skeptical about

the business model and skeptical about the funnels she's skeptical about this and that and that like and it just talked about the whole thing and then she's mad at the affiliate program and because anyway just it's just it's so funny like and um and I heard her just use the word skeptical, like a dozen times and a bunch of other stuff. And I normally don't post on those kinds of things. I usually just let the community kind of, you know, have fun with it. Um, but this one bugged me and it bugged me because, um, cause I know that there's people that are struggling because of this. And, um, so I, I, I'll read part of my post. Um um i'm not going to read the whole thing because it's not applicable to to you guys but the last thing i said is that number three um i would comment on

a ton of other things but it all comes down to you being skeptical i've yet to meet a person who is skeptical about any topic ever go on and be successful with that thing those who are skeptical about a diet never have success with the diet it becomes a self-fulfilling prophecy the skeptical frame that you're that you were taking this challenge from will guarantee that you won't have success with it. I suggest you changing your frame or let my team know and we'll give you your money back because you're just wasting your time. And, um, oh, and then the last thing I wrote said, uh, those who walk in faith and belief in the system are the ones who somehow always find success. And so I want to show it because, um, there, there's this weird thing. Like it's, it's funny.

I have so many people I know in this world that are skeptical about whatever, right? And it's not just, it's not my, you know, things I share, but skeptical about anything, right? About, again, about weight loss or about finances, about making money or about running faster, getting stronger, like insert anything, right? And the people who are skeptical, have you ever noticed that they're never successful with it? It never serves you to be skeptical. I don't even know how to say it.

I'm probably the least skeptical person in the world. I just take people, I believe they're probably right. I believe they probably know what they're talking about. And sometimes it's got me burned. Maybe two or three times in my life I've gotten burned by it. But the majority of the time, because I'm not skeptical, I don't go into a situation like, I don't think this is gonna work. I don't believe it. I don't think. And then like, it becomes a self-fulfilling prophecy. I come in saying, what if, like, let me just change that

frame from, from, I don't think this is going to work. Like, what if that worked? What if that was true? Then what does that mean? What does that open up? Like, what are the possibilities if that thing is true? And I shift my, my mindset. In fact, I remember going to my very first Tony Robbins event, it's probably 12 years ago now. I remember the, I walked in and everyone's jumping around like crazy doing their Tony Robbins thing. I remember being like, I'm not doing that. I don't jump. I don't dance. I don't, I'm not, I'm not playing, um, this game, uh, you know, with everybody. I remember sitting there for a long time and I was just like, I'm not gonna, you know, and I kind of fought it. I was skeptical. And so I was looking at this whole thing through the frame of skepticism. And, um, as I was, uh, sitting there, I was like,

I'm not getting much value out of this. I look around and I see everyone else like having these breakthroughs and crying, these emotional things. I'm like, like, I don't get this. Like, why are these people like, they're all dumb. Like they're morons. Right. I'm thinking that they're, they're dumb. And it realizes like, I'm the one that's being done. I'm the one that's coming into this situation being super skeptical. And so I remember sitting there, I was like five or six hours in, and I thought, you know what? I'm just going to change my mind just for a moment and say, what if instead of me saying, Nope, Nope, Nope. What if I just changed and said, wait, what if, what if that's true? What if what he's saying is actually true? Then what? Like, what does that,

what does that look like? And I shifted from the no to the what if, and it literally changed my life. I was able to be open in the moment. I was able to learn and grow. And I didn't take everything at face value. There's some things I'm like, I don't, this one doesn't drive my belief system. This one doesn't fit. But I didn't shut down every good thing coming at me because of my skepticism. I kept it open. And because of that, I got so much value, so many gifts that came from that because I got rid of my frame of skepticism. And so what I'm encouraging you guys is whatever aspect this is in your life, I don't care if it's business or marketing or sales, whatever, you have the ability to experience whatever it is you're learning or trying to learn through a frame.

And so you have a frame of belief saying, I'm going to believe this person. I'm buying their product. I'm putting trust into them. I'm going to believe that what they're saying is true and I'm going to go into this with a frame of belief. And then, or I'm going to go into this with a frame of skepticism.

And when you do that one way or the other, it'll change your response. I guarantee you if you go into the frame of skepticism, you will not be successful. I will give you a million percent guarantee. Okay? I don't care what the topic is. If you go in skeptical, you will not have success. So why be skeptical?

Skepticism I think is one of the worst qualities anybody could ever have. I would rather get burned once or twice in my life and open up this, you know, this huge world of possibilities, then be skeptical about everything. And because of that, I never get to, to experience the amazing thing that, that I, that I, that I'm trying, that I'm testing, I'm trying to figure out if it's going to work. Right. And so I just share that with you guys because I know that, you know, it's a real thing. A lot of people are raised very skeptical. You have parents that were skeptical. You have family members are skeptical. I want you to look at them for a little bit. Like, were they successful? They successful and think I want to be successful?

And like, maybe, maybe it's the frame of skepticism they have in front of the situation that's keeping them from success. And they pass it on to me. So either I can be skeptical too and get the same result they got. Or what if I destroy this frame? I smash my skepticism.

I go with belief and faith and then see what happens. I guarantee you could pick any diet off the shelf. Like, this is the reality. In fact, I saw a whole study one time of like, which diet is the best diet? And guess what? When all of a sudden down over like a, I don't know, six month period of time,

like all diets work pretty much the same. The only thing that really matters is the person stuck to the diet or not. It doesn't matter if you're keto or you're paleo, like whatever it is, you pick it. As long as you stick with it and you have belief in it, you're gonna be successful with it. Isn't that crazy?

And so it's the same thing in all things in life. Like the frame you enter the situation in will affect if you're successful with it or not. And if you go in the frame of belief and trying and openness and willingness, you have a shot at being successful. If you go in with skepticism, you have zero chance of success. Zero. Not even like a half a percent. Like you are zero percent chance of success. So why would you even, like all you're doing, like the definition of the word damn is to stop something, right? You're damning yourself from the success you want.

Like you're putting up this huge dam to block you from success. That's all that skepticism is. And it's what you're creating when you do that. So I just wanted to share this with you because I want to encourage you guys to break down those frames in whatever aspect of your life you're trying to change in or grow in because it will stop you from becoming who you need to become. Skepticism does not serve you in any situation. Now, I would say upfront, you can be skeptical about like, you know, like don't jump into

every single, you know, and I've seen a lot of friends get burned. So don't jump into every single thing. But when you look at something, you see the fruits of it and you see like, oh my gosh, this thing looks like it works. I see tons of people having success. And like, you like,, you see the fruits of it and you see like, Oh my gosh, this thing looks like it works. And I see tons of people having success. And like, you like, you look at the fruits of something. And when you decide I'm going to commit, I'm going to go this way. That's, that's when your skepticism goes off. Right. It's kind of like somebody told me when I first got married and said, you know, when you're dating,

you need, you need to, um, notice every single thing. But after you get married, you have to become blind to everything. Right. Like, or something, I can't remember, there's a more eloquent way to say that, but you know, when you're dating, you should be looking at every single flaw in your potential partners. You're trying to figure out the right person. But after you get married, you have to become blind to everything, right? Like, or some, I can't remember, there's a more eloquent way to say that. But you know, when you're dating, you should be looking at every single flaw in your potential partners. You're trying to figure out the right person. But after you find that person, boom, blinders and everything needs to be perfect. And if you do that, you'll have a successful marriage.

Because if you have this, you know, the, the frame of looking at every single problem with your problem with your, with your partner, you're going to struggle in marriage. And so it's the same thing. Like when you're looking at opportunity, like I want to lose weight. Okay. Look at all the different options. Look at it, you know, be skeptical at that point until you pick like, this is the direction I'm going to go. And then you have to smash your skepticism and only lead into that with belief. Um, otherwise you're going to struggle. So hope

that helps. Hope that helps somebody who's listening. Um, appreciate you guys all for listening. Uh, your attention means the world to me and I appreciate you giving some to me. Um, if you enjoyed this episode at all, please take a screenshot of it, post it on Instagram and tag me. I finally figured out there's a little button in Instagram where I can see everybody who's ever tagged me on a post. So tag me and it'll show up on my feed and I'll be able to see it. It'll be so cool.

So, um, all right. Thanks everybody. I'll talk to you guys again soon. All right, bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.