Marketing Secrets with Russell Brunson - Some Really Cool Lessons From Matt and Caleb Maddix

Episode Date: May 19, 2021

We spent the weekend serving with Matt and Caleb Maddix. Here are a few quick things we learned that have forever changed my life. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody, this is Russell Brunson. Welcome back to The Marketing Secrets podcast. I hope you guys are doing awesome today. I just got back from Arizona, back from a wrestling practice, driving into the office. So many fun things I want to talk about. So with that said, let's cue the theme song. We come back, we're going to talk about friend groups, changing your identity, and whole bunch of other really cool things. All right, so this last week has been amazing. Some of guys know I'm training for a wrestling tournament. I actually leave in two days from when I'm recording this to fly out to Florida. It's a three-day tournament day. Day number one is beach wrestling, which, come on now, that sounds insane. I've never done it before. Apparently, they draw a big circle in the sand, and you beat each other up. I'm so excited. So that's number one. Day two, just freestyle, and day three is Greco. Three different styles, and I'm excited. I last time I wrestled was actually about two years ago, before COVID, and it was a tournament I went to, and it was the first time I actually competed at that point in 15 years. Hadn't competed since I was wrestling in college. And I went to that tournament, was planning on getting into shape, went to one practice, tore my neck out, and then just showed up to the tournament, and did all right. I had fun. And this time around, I was like, "Okay, let's try to prepare a little more." So I'm lighter, about 10 pounds, maybe 15 pounds lighter than I used to be, but I'm still in the same weight class, which is going to be frustrating because the next weight class is another like 12-14 pounds down, and I was like, "I'm not willing to do that." So wrestling guys will be bigger than me this time, but I'm in better shape this time. I had about a month worth of ... well, probably eight practices, but over three or four weeks, and anyway, so excited. My body's sore, it's bruised, my ears are swollen, but I'm pumped. So anyway, I got to go to wrestling practice, I'm heading in right now, but anyway, last week, we had a chance to fly out to Arizona and do a couple of things. Number one is I spoke at Dean and Tony's Own Your Future Challenge, which is really fun. And then, after that, I brought my two kids out to kind of ... Two of my kids, I've got five kids. I brought my twin boys out there, and partially because I wanted them to see me working, right? Like I want them to see like, "This is what your dad does for a living. Look how cool this is. I have a chance to speak in front of half a million people virtually, right?" So I'm going to show him that. And then, afterwards, I wanted to help them to, I don't know, just realize how good they have it. So we went out with Matt and Caleb Maddix, and we went out to the streets of Arizona, and we found a place where the homeless people live, and we had a chance to go out there and to feed them. And I'd never done some of that before, it was really cool. We literally drove to Little Caesars and bought a whole bunch of pizzas, to the grocery store, bought popsicles and drinks, and drove out there and parked and just handed out food to people. And we did two days in a row, and it was this really, really cool experience with my kids and everything. It was awesome. But what I want to talk about in this podcast, because I have of stuff coming like, the last day we recorded a three hour podcast with a whole bunch of young entrepreneurs. I think that'll be an episode here soon and a bunch of other ... A lot of cool stuff. But what I want to talk about was just the power of who you're around. And it's interesting, I'm writing my fourth book, as you guys know, and I've been trying to focus on like, "How do we create identity shifts? How do we become who we need to be to be able to reach the goals and things we have," right? And there's a lot of things, a lot of different levers you can pull to be able to come who you need to be. And so, there's identities, there's beliefs, there's rules, there's all these different things, and one of the people that I know who is really big in that kind of stuff is Tom Bilyeu. I actually texted him and asked him some questions about his beliefs on it, and then he messaged me back, and we ended up jumping on a call and talked about 45 minutes. Maybe I'll make call up podcast episode too. I don't know. I want to keep giving us all this cool stuff for hanging out with me. Anyway, it was interesting because, in there, we talked about how do you change someone's identity and beliefs and their rules and their values and things like that. He said, "One of the most powerful things you can do is you take people out of their existing environment. You put them in a peer group of people they respect, and eventually they will become like those people." And he told me that in this interview, that's how he started. He said, before, he was spending 10 hours a day playing video games, all sorts of stuff, and he got this new peer group of people who were having success, who were doing all these things, and he said, "I spent enough time around them, and I eventually wanted their respect, and so I wanted to become like them." And now, he's Tom Bilyeu, who's crazy. Anyway, he's awesome. But he said, "If I was training your kids," he's like, "I would take them. I would go to a desert island, and instead, if I want them to become an ax murderer, I put them with a whole bunch of ax murderers, and, eventually, they would become like that person. If I wanted them to be an athlete, no matter which athletes, eventually they'll become like that person." And he's talked about like how the peer group and the people you're around, how much that affects identity and beliefs and your rules, your values, and all those kinds of things, so it's interesting. So anyway, going into this trip to Arizona ... I don't know if you guys are teenager parents, but it's hard to be teenager parent. I love it, but man, it's hard. It's hard to motivate your kids to want to do things and get them excited. I try to figure out different ways to do it all the time, and it's hard as a parent because I don't know. It's funny, like no matter how cool other people think you are, your kids just think you're Dad, right? In fact, I had two or three times last trip people were like, "Yeah, you're so lucky that your dad's Russell." And the kids are like, "Why? He's just this annoying dad that talks about marketing and stuff," you know? But anyway, so it's hard as a parent to like, really ... I don't know. Like I do my best, but it's harder to get them to want to do the things that you want them to do and hope that for them to do, right? And so, it was cool because we went out to do this thing, we went out with Matt and Caleb. And Caleb was like the epitome of who my kids would want to be, right? He's successful, he speaks on stages, he's got YouTube channels, he's a podcaster, he's fun, he's happy, he's friends with all these successful people. And it was really cool because I brought my kids out there, and Caleb came and picked them up, and they jumped the car together. It's funny because I had spent two days with my kids trying to get them to talk. I asked them questions, they just kind of sit there. "I don't know. I don't know." Like, did they forget how to talk? Do teenagers don't know how to talk? And suddenly it was Caleb, this person who is similar to their age, someone in their peer group, someone who they aspire to be like, and they look up to, within two minutes, Caleb had them talking and sharing their dreams and their visions. And I'm sitting there in the car, I'm the front seat, they're in the back seat. And in like five minutes I have been spending time with Caleb, I know more about my kids at this point that I've known my entire 15 years of their existence. I'm like, "How in the world?" Like, "Why don't you guys talk to me like that? Why don't you tell me these things?" And it was so cool because the first thing Caleb did is ask them like, "Where do you want to be in 10 years from now?" And it's funny because my kids' default answer was "I don't know." And so, he asked them again, like, "Where do you want to be in 10 years from now? And 'I don't know' is not an acceptable answer." And it was crazy, within two or three minutes, each of my kids gave him where do they want to be in 10 years, and I was like, "Oh my gosh, that was so cool." And then, immediately, Caleb was not like, "Okay, well good luck." He was like, "Okay, for you to do that, first thing you need is need a mentor." And he looked at Dallin. He was like, "Dallin, what you're trying to do is what I do right now, so I'm going to become your mentor. I'm going to be your coach. I'm going to, blah, blah, blah." He's like, "Bowen, I got a friend who does exactly what you're trying to do, so he's become your mentor." And Caleb called the guy. He's like, "Hey, my friend here, he wants to be a hypnotist, and you're a hypnotist, and so can you come meet him? And can you become his mentor?" And the guy was like, "Sure." Within an hour, he comes out, and all of a sudden he's teaching my son had him ask people, and also my son's like, "This is the coolest thing ever!" And then, Caleb's helping Dallin talk about speaking and motivation and all these things. I'm sitting here, I was like, "This is insane." For two days, I watched my kids light up. They're on fire, they're excited, they're talking about their dreams, their passions, and it was funny because something Dallin said. He's like, "You know, all those people I hang out," this is not telling me, but I hear him talking to Caleb, "Most of my friends, they don't have many motivations or goals or dreams, they just kind of sit around and play video games all day," and I'm sitting there, I'm like, "Literally, Dallin, that was you three minutes ago." But he's seeing that because he already is not associating himself with an older peer group. He's associate himself with this peer group of people he's around now. Within a day of being around these people he loves and respects, looks up to. And anyway, it was so cool. It was so powerful. And there's so many lessons from this, but the one that I wanted to kind of think about is either for yourself or if you've got kids. It's like, "Who are they hanging out? Who are you hanging around with?" Right? I'm sure you've heard it said before that your income will be the average of your five closest friends. And I definitely believe that's true. You'll be as successful as your five closest friends, you'll be as good of an athlete as your five closest friends. Whoever you're around is who you're going to level up to be like, right? It's like Tom Bilyeu said, "If you want to be an ax murderer, or go to an island with a bunch of ax murderers, eventually you'll become like them," right? Or if you want to be an athlete, or you want to be a biohacker or a tech person or a programmer, it's all about who you surround yourself with. And so for you, like that's the first thing I do is to make an introspective ... Is that the word? Like, look at yourself and be like, "Where do I want to go?" And like, "Are the people that I'm around, are they there right now? Or are they trying to get me there? Or are they holding me back?" You got to be completely honest with yourself. That's the first thing. And if it's not where you want to be, it's like, "Okay, it's time to find a new friend group." Try to find people to be around that are going to pull you up. Doesn't mean have to get rid of your existing friends. You can still be friends them. That's awesome. But the key is like, if you really want to reach something and get there, you got to be around the people who think the way that you want to think, right? That's a big part of it. And secondly, if you're looking at it from your kid's standpoint, man, I mean, my big "aha" this weekend is just like, no matter how hard I try as a parent, the most valuable thing I can do is probably not me trying to teach them or coach them. I mean, obviously, I got to set a good example and do the things that I believe are right. But I think bigger, so I was like, "Who are the people that they're going to look up to? Who are they going to be around?" Because by default, our friends pick their friends, and sometimes they pick friends that are probably not the right friends for them, right? But if you can help facilitate and find the right friends, how cool is that? And the one thing that was really cool, I saw Matt Maddix, that's Caleb's dad, who kind of facilitated this whole thing. And it was really cool because he was there with Caleb and Caleb's friends, the one thing he told me in passing, he said, "I want to be able to mentor my son, so a part of that is I have to get to know my son's friends." He's like, "I try to be a mentor to my son's friends because I want to make sure that they're good people too." And so, all Caleb's friends we were hanging out with, they all love Matt, and Matt was coaching them and helping them and ... It was just so cool to see that. I'm like, "Oh, I got to be better at that. I need to become friends with my kids' friends. I got to be mentors them. I got to coach them. I got to help them because they're probably more likely to listen to me than their own parents, right?" Because I don't know why, but that's just how people work. And number two, it's like if I want to help guide the ship for my kids, helping guide their peer group is a big piece of it as well. So anyway, I got so many good lessons from this weekend. I wish you could see the way that Matt and Caleb and this friend group do, Matt's trained all of them. He's like, "If you're with somebody, if you're in a room with somebody, great. You need to ask them questions." And so, people are asking me questions about everyday, question after question after question. Went to sushi dinner, and it was like 500 questions in an hour from all the friends and all the people. But not only was it with me, it's like when went to the homeless people, and I remember there was a lady who was in a wheelchair, and first thing Matt does, he says, "This is my son right here. What advice would you give him?" And then, you ask questions like, "Man, you're out here living on the streets. It's got to be hard, but how do you keep your positive?" And I watched him drill this person, asking five, six, seven, eight, nine questions to this person who ... I wouldn't have thought to ask that person questions. It was so cool to watch them do it, and then watch that person light up and give feedback and inspiration. And I'm watching these amazing people out there who are teaching my kids about God and about Jesus and about hope and about faith and about the problems that got them there, and their dreams about how they want to get out of it. And it was just such a magical experience. And I watched Caleb and Matt and all the friend group there as they went to every single person they met. Like with the waiter or waitress in every restaurant we went to, he was like, "Hey, this is my son here. What advice would you give them?" or like ... Oh, it was so cool to see. I wish I could have captured it all and put it in a bottle for you guys. But anyway, those are some of the lessons. Those were some of the things I saw that were just powerful, that were really, really cool. So anyway, like I said, I'm probably going to go deeper and do some longer form podcasts, kind of going more on some of these principles and stuff, but these are the gifts I want to give you just a top of my head right now, while I'm still thinking about it, that had such a big impact on me, on my kids. So today, as I meet people, my goal is to ask more questions. There's so many cool things you can learn from everybody, especially the servers, the people around you, people that work for you, people you meet on the street, people you meet at a grocery store. I mean, they're asking the clerk checking us out. He was asking questions to the clerk. "How was your day today? What's going on? This is my son. What's the best piece of advice you could possibly give him?" Like to everybody, and I was like, "God, this is so cool." And I start watching again, Matt starts to sing, then I watched Caleb do it, and I watched Caleb's friends do it. I'm looking at this group of kids, and I'm like, "Man, these guys are progressing so fast because they're getting everybody's best tips from the millionaires they meet to the people who are living on the streets and a million people in between." And it's just like, man, how much of a shortcut to success is that than trying to go and learn these lessons on your own? Asking questions. So anyway, it was amazing. I want to thank Matt and Caleb for hosting me and the kids. It was such a great experience. With that said, I'm going to get some work done because I got to go fly out and wrestle here in a day and a half and got a lot to do before then. So with that said, I appreciate you guys. Thanks For listening, and I'll talk to you guys all again soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Welcome back to the Marketing Secrets Podcast. I hope you guys are doing awesome today. I just got back from Arizona, back from a wrestling practice, driving into the office. So many fun things I want to talk about. So with that said, it's a cute theme song. We come back. Um, we're going to talk about, um, friend groups, changing your identity and a whole bunch of other really cool things. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets.

How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Alright, so this last week has been amazing. Some of you guys know I'm training for a wrestling tournament. I actually leave in two days from when I'm recording this to fly out to Florida. And it's a three-day tournament. Day number one is beach wrestling, which, come on now, that sounds insane.

I've never done it before. Apparently, they draw a big circle in the sand and you beat each other up. I'm so excited. So that's number one. Number two, then, day two is freestyle and day three is cracko. So three different styles. And I'm excited. That's number one. Number two, then day two is freestyle and day three is Graco. So three different styles. And, um, I'm excited. I, um, last time I wrestled was actually about two years ago before COVID. And, um, it was a tournament I went to and, um, it was the first time I actually competed at that point in 15 years. Hadn't competed since I was wrestling in college.

And, uh, went to that tournament. It was planning on getting in shape. Went to one practice, tore my neck out and then just showed up at the tournament and did all right. I was planning on getting in shape. I went to one practice, tore my neck out, and then just showed up to the tournament and did all right. I had fun. And this time around, I was like, okay, let's try to prepare a little more. So I'm lighter, about 10 pounds,

maybe 15 pounds lighter than I used to be, but I'm still in the same weight class, which is going to be frustrating because the next weight class is another like 12, 14 pounds down, and I was like, I'm not willing to do that. So wrestling guys will be bigger than me this time, but I'm in better shape this time. I had about a month worth of, well, probably eight

practices, but over three or four weeks. And, uh, anyway, so excited. My body's sore. It's bruised. My ears are swollen, but, um, I'm pumped. So anyway, I got out of the wrestling practice. I'm heading in right now, but anyway, last week we had a chance to fly out to Arizona, um, and do a couple of things. Number one is I spoke at Dean and Tony's Own Your Future Challenge, which was really fun. And then after that, I brought my two kids out to kind of, two of my kids. I've got five kids, but I brought my twin boys out there. And partially because I wanted them to see me working, right? Like I wanted them to see like this is what your dad does for a living.

Like look how cool this is. I have a chance to speak in front of half a million people virtually. I want to show them that. Afterwards, I wanted to help them to realize how good they have it. We went out with Matt and Kayla Maddox. We went out to the streets of Arizona. We found a place where the homeless people live. We had a chance to go out there and to feed them.

I'd never done something like that before. It was really cool. We literally drove to, um, uh, like Little Caesars and bought a bunch of pizzas or the grocery store about popsicles and drinks and drove out there and parked and just hand out food to people. And we did two days in a row and it was just really, really cool experience with my kids and everything. And, um, it was awesome. But what I want to talk about in this podcast, cause I have a bunch of stuff coming. Like we, um, uh, the last day we recorded a three

hour podcast with a whole bunch of young entrepreneurs. And I think that'll be an episode here soon and a bunch of other, a lot of cool stuff. But what I want to talk about is just, um, the power of who you're around. And it was interesting. Um, I'm writing my, my fourth book. Some of you guys know, and I've been trying to focus on like, how do we, how do we create identity shifts? How do we, how do we become who we need to be to be able to reach the goals and things we have? Right.

And there's a lot of things, a lot of different, um, levers you can pull to be able to come who you need to be. And so, um, you know, there's, there's identities, there's, there's beliefs, there's rules, there's all these different things. And one of the people that I know who was really, um, uh, big in that kind of stuff is Tom Bilyeu. So I did a, uh, actually texted him and asked him some questions about his beliefs on it. And then he, um, messaged me back and we ended up jumping on a call and talked about 45 minutes. So maybe I'll make that up, that call a podcast episode too. I don't know. I want to keep giving us all

this cool stuff for hanging out with me. But, um, anyway, it was interesting because in there we talked about like, how do you change someone's identity and beliefs and their rules and their values and things like that. And he said, it's one of the most powerful things you can do is you take people out of their existing environment. You put them around a peer group of people they respect and eventually it will become like those people. And he told me that in this interview, that's how he started. He said that before he was spending 10 hours a day playing video games, all sorts of stuff. And he got this new peer group of people who were having success, who were doing all these things.

And he said, I spent enough time around them that I eventually wanted their respect. And so I wanted to become like them. And now he's Tom Bilyeu, who, you know, who's crazy. He's, uh, anyway, he's awesome. But he said, you know, he's like, if your kids, if I was training your kids, um, he's like, I would take them. I would go to a desert Island and said, if I want them to become an ax murderer, I put them in a whole bunch of ax murders.

And eventually they would become like that person. If I wanted them to be an with a whole bunch of ax murderers and eventually they would become like that person. If I wanted them to be an athlete, put them on a bunch of athletes and eventually become like that person. And he talked about like how, um, how the peer group and the people you're around, how much that, that affects identity and beliefs and your rules and your values and all those kinds of things. Um, so it was interesting. So anyway, going into this trip with, uh, Arizona, um, I don't know if any of you guys are teenager

parents, but it's, it's hard to be a teenager parent. Um, I love it. Um, but man, it's, it's hard. It's hard to motivate your kids to want to do things and get them excited. And, and, um, I try to figure out different ways to do it all the time. And it's hard as a parent, because I don't know, it's funny, like no matter how cool other people think you are, your kids just think your dad, right? Um, in fact, I had two or three times last trip. People are like, yeah, you're so lucky that your dad's Russell. And, uh, the kids are like, why? Like, he's just this annoying dad that tries to, you know, talks about marketing and stuff, you know? But, um, anyway, so it's hard as a, as a parent to like really, I don't know, like I do my best, but it's just, it's,

it's harder to get them to, you know, to want to do the things that you want them to do and, and, and hope that for them to do. Right. Um, and so it was cool. Cause I went out to this, this thing and we went out with Matt and Caleb and Caleb is like the epitome of who my kids would want to be. Right. Like he's successful.

He speaks on stages. He's got YouTube channels. He's a podcaster. He's, he's fun. He's happy. You know, his friends, all these successful people. And it was really cool. Cause I brought my kids out there and Caleb came and picked them up and they jumped in the car together.

And you know, within, it's funny cause I'd spend two days with my kids, trying to get them to talk, like ask them questions. And they just kind of sit there like, I'm like, do they forget how to talk to teenagers? I don't know how to talk. And, uh, suddenly again with Caleb, this person who is in, you know, similar to their age, someone in their peer group, someone who they would, who they aspire to be like, and we look up to within two minutes, Caleb, I'm talking and sharing their dreams and their visions. And I'm sitting there in the car, like I'm the front seat in the backseat. And in like five minutes of them spending time with Caleb, I know more about my kids at this point than I've known my entire, you know, 15 years of their existence. I'm like,

how in the world? Like, why don't you guys talk to me like that? Why won't you tell me these things? And it was so cool because the first thing Caleb did is ask him like, where do you want to be in 10 years from now? And it's funny because my kid's default answer is like, I don't know. And so he started, he's like, he asked him again, like, what is your D or where do you want to be in 10 years from now? And I don't know is not an acceptable answer. And it was crazy. And within, you know, two or three minutes, each of my kids gave him like, where do they want to be in 10 years? And it was like, oh my gosh, that was so cool. And then immediately Caleb is not like like okay well go good luck he was like okay if we're gonna do that first thing he needs you need a mentor and he looked down he's

like down what you're trying to do is what i do right now so i'm gonna become your mentor i'm gonna be your coach i'm gonna you know blah blah blah he's like bow and he's like i got a friend who does exactly what you're trying to do so he's gonna become your mentor and caleb called the guy and he's like hey my friend you know my um my friend here he wants to be a hypnotist and you're hypnotist and so um can you come meet him? And can you become his mentor? And the guy's like, sure. And you know, within, within an hour, it's like, it comes out and all of a sudden he's teaching my son how to hypnotize people. And also my son's like, this is the coolest thing ever. And then Caleb's helping down, like talk about speaking and motivation and all these things. And I'm sitting here,

I'm just like, this is insane. And for two days I watched my kids light up. They're on fire. They're excited. They're talking about their dreams, their passions. And, um, it was funny because something down side, he's like, you know know most people i hang out this is like you're not telling me but here i'm talking to to caleb most of my friends they don't have any motivations or goals or dreams they just kind of sit around and play video games all day i'm sitting there i'm like literally down that was you three minutes ago but he's seeing that and he's like because he already does not associate himself with uh an older peer group he's associated himself with this peer group of people he's around now and And, um, and that's the, you know, within a day of

being around these, these, um, these people that he loves and respects and looks up to. And anyway, it was just so, it was so cool. It was so powerful. And there's so many lessons from this, but the one that I wanted to kind of think about is either for yourself or for, um, you know, if you've got kids is it's like, who are they hanging out? Who are you hanging around with? Right. I'm sure you've heard it said before that your income will be the average of your five closest friends. And I definitely believe that's true. Um, you'll be as successful as your five closest friends. You'll be as good of an athlete as your five closest friends. Like whatever, whoever you're around is who you're going to level up to be like, right?

It's like Tom Billy said, if you want to be an ax murderer, go to an island, a bunch of ax murderers eventually become like them. Right. Or if you want to be an athlete or you want to be a biohacker or a tech person or a programmer, it's all about who you surround yourself with. And so for you, that's the first thing I would do is make an introspective, is that the right word? Look at yourself and be like, where do I want to go? And are the people that I'm around, are they there right now? Or are they trying to get me there?

Are they holding me back from there? You got to be completely honest with yourself, right? That's the first thing. And if it's not where you want to be, it's like, okay, it's time to find a new friend groups, trying to find people to be around. They're going to pull you up. Doesn't mean you have to get rid of your existing friends. Like you can still be friends with them. That's awesome. But the key is like, if you really want to, to reach something and get there, you've got to be around those kind of, you gotta be around the people who think the way that you want to think, right? That's a big part of it. And secondly, if you're looking at it from your, from your

kid's standpoint, man, I mean, my big aha this week is just like, no matter how hard I try as a parent, um, the most valuable thing I can do is, is probably not me trying to teach them or coach them. I mean, obviously I got to set a good example and do the things that I believe are right. But I think bigger. So it was like, who are the people that they're going to look up to? Who are they going to be around? Right? Cause by default, our friends pick their friends. And sometimes they pick friends that are probably not the right friends for them, right? But if you can help facilitate and find the right friends, how cool is that? And then one thing that was really cool, I saw Matt Maddox do, that's Caleb's dad who kind of facilitated this whole thing. And

it was really cool because he was there with Caleb and Caleb's friends. And one thing he told me in passing, he said that, he said, you know, I want my son to be, you know, I want to be able to mentor my, my son. So part of that is like, I have to get to know my, my son's friends. He's like, I, I've tried to be a mentor to my, to my, my son's friends. Cause I want to make sure that they're good people too. And so all the, all Caleb's friends we're hanging out with, like they all love Matt and Matt was coaching them and helping them. And like, this is so cool to see that. I'm like, Oh, I gotta be better at that. Like I need to become friends with my kids' friends. Like I gotta be mentors to them. I gotta coach them. I gotta help them because they're probably more likely to listen to me

than their own parents. Right. Cause I don't know why, but that's just how people work. But number two is like, if I want to help guide the ship, my kids, you know, helping guide the, their peer group is a big piece of it as well. So anyway, I got so many good lessons from this weekend. I wish you could see the way that Matt and Caleb and this friend group do. Matt's trained all of them. It's like, if you're with somebody, if you're in a room with somebody, great. You need to ask them questions, right? And so people are asking me questions about everything. I question after question after question, like went to sushi dinner and it was like 500 questions in an hour from all the friends and all the people. But not only was it with me, it's like when we went out

with the homeless people and I remember there's a lady that was in a wheelchair and the first thing Matt does is says, this is my son right here. What advice would you give him? And you know, ask questions like, man, you're out here living on the streets. It's gotta be hard, but how do you keep people positive? And like, I watched him drill this person,

asking him five, six, seven, eight, nine questions to this person who, you know, I wouldn't have thought to ask that person questions. It was so cool to watch them do it and then watch that person light up and give feedback and inspiration. And I'm watching these, these amazing people out there who are teaching my kids like about God and about Jesus and about hope and about faith and about, um, you know, the, the problems that got them there and their dreams about how they want to get out of it. And it was just like such a magical experience. And so, um, and I watched Caleb and Matt and all the friend group there as they went to every single

person they met, like with the waiter or the waiter, the waiter says the, every restaurant went to, he was like, Hey, this is my son here. What advice would you give him? All right. Hey, uh, you know, just, it was so cool to see. I wish, I wish I could have captured it all and put it in a bottle for you guys. But, um, anyway, those are some of the lessons. Those are some of the things I saw that were just powerful. They were really, really cool. So anyway, like I said, I'm probably gonna go deeper and do some longer form podcasts, kind of going more into some of these principles and stuff. But these are some of the gifts I wanted to give you just off the top of my head right now, while I'm still thinking about it. Um, that had such a big impact on me and my kids. Um,

so today as I meet people, my job is, my goal is to ask more questions. Um, there's so many cool things you can learn from everybody. Um, especially, you know, the, the servers, the, the people around you, people that work for you, uh, people you meet on the street, people you meet at the grocery store. Uh, I mean, they were asking the clerk checking us out. He was asking questions to the clerk, you know, how's your day today? What's going on? His is my son. What's the best, best piece of advice you could possibly give him?

Like to everybody. And I'm just like, God, this is so cool. And, um, and I start watching again, Matt starts this thing and I watched Caleb do it and I watched Caleb's friends do it. I'm looking at this group of kids and I'm like, man, these guys are progressing so fast because they're getting everybody's best tips from, you know, the millionaires they meet to the people who are living on the streets and a million people in between. And it's just like, man, how much of a shortcut to success is that than trying to go and learn these lessons on your own, asking questions. So anyway, it was amazing. I want to thank Matt and Caleb for hosting me and the kids. It was such a great experience. With that

said, I'm going to get some work done because I got to go fly out and wrestle here in a day and a half and a lot to do before then. So with that said, I appreciate you guys. Thanks for listening. And I will talk to you all again soon. Bye everybody. Hey everybody, this is Russell again. And really quick, I just opened up a texting community, which means you can text me your questions. And right now I'm spending anywhere between 10 and 30 minutes every single day answering questions through text message to people who are on the podcast. And so I wanted you to stop everything you're doing, pull your phone out and actually text me a message, okay?

Now the phone number you need to text is 208-231-3797. Once again, it's 208-231-3797. When you text me, just say hello. And then what's gonna happen is I'll add you to my phone and then they'll send you back a message where you can add me to your phone and then we can start having conversations. On top of that, through this texting community

is where I'm gonna be giving out free swag, giving away free copies of my book, let you know about book signings, about times I'm coming to your local area and a whole bunch more. Just wanna make sure you are on this list. On top of that, every single day, I'm sending out my favorite quotes,

my favorite frameworks and things you can get for free only through my texting platform. So what you need to do right now is pull out your phone and text me at area code 208-231-3797. One more time, that's 208-231-3797. I can't wait to hear from you right now.