Marketing Secrets with Russell Brunson - Stay Coach-able

Episode Date: September 21, 2018

The difference between being successful for a little bit and being successful for a long time. On this episode Russell talks about why he has continued to stay coach-able despite his success. Here are a few of the awesome things in this episode: Why it's so important to stay coach-able throughout your career. And how Russell was able to be coached by someone who technically pays him to be his coach. So listen here to find out who coached Russell, and why he loved it so much. Transcript - https://marketingsecrets.com/blog/stay-coach-able Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up, everybody? Good morning, good morning. I hope you're doing amazing, and welcome to the Marketing Secrets Podcast. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets,

how do we market in a way that lets us get our products and our services and the things that we believe in out to the world, and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. Hey everyone, I don't got too much time, I'm heading into Inner Circle meeting, day three of two, four, six, day three of six, and I'm excited. We just finished late last night, the official CEO swap with Brandon and Kal six um and i'm excited uh we just finished late last night this the

official ceo swap with uh brandon and kaylin and uh they finished getting all the structuring stuff set up in our company which is insanely cool and uh we mostly got their new funnel done which is also insanely cool we got some cleanup stuff it'll probably take you know some here and there touching over the next month to get it perfected, and then launch them live. But overall, it was an amazing experiment. So if you listened to the last podcast, we talked about CEO swap, and I a billion percent recommend it. I think consulting day swaps are good,

but now the whole concept of CEO swaps is insane. I'm going to start trying to do these more often with people. So anyway, I hope you guys got some value from that. I hope you guys actually do it because I think it'll change your business and potentially even change your life. That's the goal with this for me. So I'm pumped. But I want to share one thing because this is the difference between those who continue to be successful and those who are successful for a little while and they stop. And the big secret is you have to be coachable. Um, and I think this is something most people miss. In fact, I know so many of my friends who in the last 15 years in this business have, um, who they start off coachable. They learned something, they made a whole bunch of

money and then they thought they knew everything and then they stopped being coachable and then they lost it all. And, um, it was funny cause Brandon who, you know, three and a half, four years ago, they came into my world and they didn't know much about this, this whole world. And we coached them and, and, and, uh, you know, they, they grew from where they are now to, you know, they'll probably do, I don't know, it's 40, $50 million in sales this year. Um, and it's been an honor to serve them and to, to help them and to be part of, you know, to be kind of a little piece of that. Um, they're the ones who built the company. They're the ones who, who, who did it. Um, but it's just such an honor to be a little piece of

that, right. And to be able to be part of that conversation and helping them a little bit, um, along the way, uh, which was awesome. And then, uh, and then, uh, I just got the offices. I almost hit me. Um, but, uh, this this time it was like I was letting them coach me and I think a lot of times it's really hard for people, especially someone who you were their coach, to let them coach you. And it was funny because Brandon had a time with me where he pulled me aside for like an hour

and we sat down and he was like, I gotta coach you on some stuff that's gonna be hard, but you gotta hear it because you need it. And I think he was nervous I was not gonna be coachable. He started kind of going to things being tell you, he's kind of nervous. Not telling me I'm like, dude, like I love being coached. Like I miss it. I haven't been coached by someone for a long time. Like, please like, don't feel bad. Like, let me have it. And so he did. And it was amazing. And I loved it. And I was thinking about like, even a prior, like an earlier Russell would have looked at that and

been like, no, I'm your coach. I can't learn from you. You know what I mean? Or things like that. Um, and I think that a lot of people do that. It's just like that they get the significance that goes through their head. And, and, and I've been trying consciously over the last probably four or five years to like, to, to realize that there there's coaching everywhere. Like people who completely broke and coach you through happiness and life, people that are, you know, like there's all sorts of different things. And if you're, if you, um, if you shut that off that you completely miss, you miss the whole thing. And so, uh, anyway, right now I'm sitting in the parking lot and everyone's coming in her circle. Ah, there's Dana Derrick's there's, um, everyone's coming in. So

I'm going to bounce and go. I just want to kind of share with you guys is be continue to be coachable. That's the secret between you being successful for a little while and you've been successful for a decade and a half or longer. And, uh, it's being willing to stay open and stay coachable. So, um, uh, yeah. And I just think about inner circle, like how many people I learned from, um, just during the inner circle means people who like technically hired me to be their coach, but I'm sitting there learning from them, being coached by them.

And it's, it's insane. So stay coachable. Um, if you do that, you will continue to succeed in this life. So thanks so much, you guys. I will talk to you soon. Bye, everybody. Want more marketing secrets? If so, then go get your copies of my two best-selling books.

Book number one is called Expert Secrets, and you can get a free copy at expertsecrets.com. And book number two is called Dot Com Secrets, and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest-growing, non-VC-backed, SaaS startup company in the world.