Marketing Secrets with Russell Brunson - Stop Stepping To Your Vision

Episode Date: July 22, 2020

Here's an answer to another great question sent in by Rachel Pedersen. On this episode Russell answers a question from Rachel Pedersen about how you create your vision without moving just one stair at a time. Here are some of the awesome things to listen for in this episode: Find out who told Russell about surpassing everything they thought was possible, so they are trying to enjoy everything in the moment. See how Gene Simmons of Kiss taught Russell to think about things differently to be able to strategically skip some steps. So listen here to find out Russell's advice on creating his vision. Transcript - https://marketingsecrets.com/blog/329-stop-stepping-to-your-vision Learn more about your ad choices. Visit megaphone.fm/adchoices

Metro links and cross links are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I'm excited to be hanging out with you today. I'm actually driving. I'm back in the car, like how this whole show started way back in the day. And I got a box from Rachel Peterson,

one of my favorite people in this funnel hacking community, the other day, and she asked a really good question. So on this episode, I'm going to answer her question. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?

That is the question, and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So most of you know Rachel Peterson. She's spoken at the last two Funnel Hacking Lives. She's amazing. She's also the queen of TikTok and my daughter is her biggest fan. And it's just, anyway, she's actually coming to Boise and my daughter's so excited to TikTok with her, which is going to be so fun. Anyway, she's amazing. And the other day she boxed me over a really cool question about, you know, taking things one step at a time and how you create your vision and how do you bypass things and all kinds of stuff. So I'm going to

play her part of her box for you right here so you can hear the stuff. So I'm going to play her, her, uh, part of her box for you right here. So you can hear the question and then I'm going to come back and answer it. Someone called me out today and they were very spot on. They said, I feel like you are taking the stairs one stair at a time when you are destined for greatness. So my question to you is this, like, how did you create a vision? Did it fall into your lap? Did you read a book? How do you create a vision for your life and your business that keeps everything going? You know, like the infinite game from Simon Sinek. Thank you so, so, so much. Okay. So I think it's a really good question. And it's interesting because, um, I think for a lot of us, we get into this game and we don't really know

what's possible or where we're going or any of those things, you know, like I definitely didn't know. I didn't know what was happening today was possible by any stretch of the imagination. So I think sometimes you bypass your, your vision. In fact, it was kind of a really cool, what a really cool experience. I was, um, so you guys remember we did the, the ClickFunnels startup story was with Mixergy at this, at this, uh, place in Utah called the Dry Bar Comedy Club. And, uh, I had JP Sears come and just roast me for an hour before we did the interview. And it was so funny. But anyway, at dinner, I asked JP, I'm like, so what's next

for you? What's the next plan? And he kind of smiled at me. He looked so content, something that I've never been in my life. And he was like, he's like, you know what? He's like, so far, everything that's happened to me has surpassed what I ever thought was possible. So I'm trying to just enjoy it and just enjoy the things as they come and be grateful for them. And I was like, oh my gosh, that is amazing. Like I need to learn how to do that. So there's that piece of it, right? I think as entrepreneurs struggle with it sometimes because, because, um, we're always looking, you know, it comes back to my, my last podcast episode talking about, um, we're so tied into like achievement, achievement, achievement, we forget about the fulfillment side. So there's

that one part, but the other side, which I understand more, is this goal of achieving and trying to take over the world and stuff like that. And, you know, I remember at the very first live event I ever went to, I remember I paid $1,000 to go to it, which is like the first step for me. Like, oh, so much money. Like I was stressing out. And the speaker's talking. I saw people selling different things. And I remember just, I was like, I could never afford this thing for two grand or five grand or 10 grand or all these different things and just kind of being like bummed out about it.

Right. And I remember I met this kid and the kid was, I can remember maybe a year older than me or maybe my same age. I don't know. We were, I was like, I was probably 22 at the time. He might've been 23 or something. But we were about the same age. And, um, and I saw, uh, the, the presenters, uh,

sold his mastermind group and he ran up there, he signed up for it. And I was like, dude, how did you, like, how do you afford that? Like, I couldn't, I couldn't figure it out. Like, how do you afford that? And he's like, oh, he's like, well, there's two ways to get the top. You can either work your way in or you can buy your way in. So I just buy my way in. I'm like, whoa, first off, that was like this leap in thought that I'd never had crossed my mind before. I'm like, okay, that's pretty cool. Um, and then I, and then I started asking some more questions like, well, how do you afford for this? And he's like, I'm actually in, I think like this leap in thought that I never had crossed my mind before. I'm like, okay, that's pretty cool. And then I started asking some more questions. Like, well, how do you afford for this? And he's like, I'm actually in, I think like 12 masterminds at the time.

I was like, what? How did you do that? And he came back and he said, well, what I did is that, he's like, I went and he's like, I wanted to go to these things, but I couldn't afford it. So I found a group of people who I kind of trained and taught stuff to. I said, look, I want to go to all these mastermind groups. Obviously, it's going to be expensive for everyone to pay for, you know, for you, for, you know, if you guys want to go to all these as well, it's going to be really, really expensive.

So if you're interested, I think if you pay me 10 grand and I get, I don't know, 20 people, so I'll have $200,000, I'll go join all of them and I'll come back and tell you the cool stuff that I learned. And he got all these people to pay him 20 grand and he took the money or 10 grand, whatever it was, I don't know. And he joined all these mastermind groups and 20 grand. And he took the money or 10 grand, whatever it was, I don't know. And he joined all these mastermind groups. And then he went and he bought his way in and he got up and he built this company very,

very, very, very quickly. And I thought that was just a strategic thing. You know, I remember Celebrity Apprentice. If you watch Celebrity Apprentice in the past, the first three or four episodes, people did things like fundraisers. It was like, go raise money. So they'd go out on the street and they were trying to sell lemonade and do all these things to raise money so they'd go out on the street and they were trying to sell lemonade do all these things raise money it wasn't till i don't know two or three seasons in when um the dude from kiss that yeah yeah kiss uh gene simmons gene simmons was

on it and uh they do this fundraising thing everyone goes out there they're trying to raise money they're hustling and he just sat there picked up his phone made a phone call and got a check from those buddies for like half a million dollars and he destroyed everybody else and i was like i remember looking at thinking, he's just thinking at a different level than everybody else. Like it's just this thought difference, right? Everyone's like, like, here's the task. Let's do the thing. And like, jump, jump, jump, jump, like step by step by step. Whereas Gene Simmons came back and said, look, I can do that. Or I could just do this and we'll jump, you know, a thousand steps past everyone else. Um, and I think, uh, I remember

watching that and just having that hot and just like, okay, I got to start thinking more strategically. You know, I think so many of us, uh, think tactically, which tactics are so important, right? It's how we get the thing done, but it takes us stopping from it and stepping back and looking at things more strategically of like, okay, instead of just the, the, here's the next step, the next step, if you really want to jump five or 10 or 20 tiers, it's not going to happen by you, you know, doing the next step. It's going to stepping back and saying, what's the next thing? Like, what's the, you know, what's the big, the big domino, the next, I don't know. There's different ways to phrase it. I'm not sure the best way. Um, but conceptually it's, it's stopping the tactics

and stepping back strategically and thinking different, right? It's like when we launched ClickFunnels, um, I had so many amazing strategic conversations with friends and people, um, who weren't like just launched software company. Right. If you look, if you read the expert secrets book, like we talked about movement and finding a future based cause and like all these things that weren't, that weren't tactical. They weren't like, here's the next step. It was like, how do we, how do we weave these things into our culture?

Right. How do we, like, how do you do these things that cause these incremental big shifts as opposed to just, you know, increasing your, your, um, your ads by 10% or you're just creating another, another front end offer. It's like, how do you create things that have mass shifts, you know, mass changes, um, and things like that. Uh, I think it really comes to that stepping back away from the tactical, uh, which means getting out of the day to day, which means taking a vacation, which is hard for us, right?

Or, or doing a strategy with your team and just saying, look, for three days, we're not gonna work. We're just gonna talk about what's possible, what's the future, where could we go? You know, not what's the next step, but what if we just destroyed these steps and had a whole new thing?

What would that look like and how do we get there? And pull a Gene Simmons and instead of going out fundraising, you just pull out your phone and call a buddy and get $500,000 in five seconds. You know, like that's the, that's the power of it. So I hope that helps. I know it's not a full answer, but hopefully it gets the wheels spinning.

And for everyone else who's listening, I hope that helps as well. I appreciate you all. Thanks for listening to this episode of the marketing secrets podcast. And, um, if you're enjoying this or any episodes, please take a screenshot on my, on my phone on your phone and, uh, and then tag me in it. Post it on Facebook or Instagram, wherever you post things, and tag me. Really, really cool. Thanks so much, and I'll talk to you guys all again soon.

Bye, everybody. Hey, everybody. This is Russell again. And really quick, I wanted to invite you to join arguably the best thing that we've ever put out inside the ClickFunnels community. And it is a challenge we call the One Funnel Away Challenge. You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job.

Some of you guys are one funnel away from getting more impact. Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge to help you to create and launch your first or your next funnel. No matter where you are in your business, this challenge is going to help you. It's going to help you understand the strategy, help you understand the tactics, help you understand all the things you need to be successful with your funnel. So what I recommend you do right now is stop everything, pause this audio,

go online and go to OneFunnelAway.com. That's OneFunnelAway.com and join the next challenge. There's a challenge starting in the next few days, so go get started right now. OneFunnelAway.com and join the next challenge. There's a challenge starting in the next few days, so go get started right now. OneFunnelAway.com.