Marketing Secrets with Russell Brunson - The #1 Reason Why People Aren’t Buying Your Stuff Is…

Episode Date: August 20, 2018

This may seem kind of backwards, but if you're struggling, you may have one of these problems. On today's episode Russell talks about what the number one reason is why people aren't buying your products, and how you can change it. Here are some of the awesome things to listen for in this episode: How Russell knows from experience why not paying for other people's products makes it hard for you to be successful with your own products. Hear some examples of Russell and others who have struggled because they weren't willing to spend the money that they expected other people to spend on them. And why until you start paying for the things you were getting for free, the universe or karma won't allow you to have the success you're hoping for. So listen here if you want to find out why you need to be willing to spend money to make money. Transcript - https://marketingsecrets.com/blog/the-1-reason-why-people-aren-t-buying-your-stuff-is Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up, everybody? This is Russell Brunson, and welcome to the Marketing Secrets Podcast. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. I know it's been a little while. I actually started recording a podcast a couple of days ago and then it crashed in the middle of it and then it's just been a

super busy week and haven't had a chance to get back to it. So I apologize, but I'm just right now, as we speak, driving home from the Two Comma Club X event and had an amazing time. Alex Sharfman taught for the last two days all about building your team and figuring out with your team, what's your Hall of Fame goals

and your Super Bowl goals and then what are your, based on that, what are your yearly plans, your quarterly plans, your monthly, like what's your hall of fame goals and your super bowl goals. And then what are your, based on that, what are your, your yearly plans, your quarterly plans, your monthly, your weekly, your daily, and like, ah, so much cool stuff. It's all the things that are so essential in the business that, um, you know, outside of creating amazing offers and product and marketing and all this stuff I like talking about, it's the next steps. Like if you want to scale like those next pieces. And so those are involved in the two common club coaching program. You know, that's what we do. We bring all the coaches to bring all the pieces so you can get everything in one spot.

And some of you may be wondering, how do I get inside the 2ComicClub X coaching, Russell? This sounds amazing. And the answer is, you can't. We only sell at Funnel Hacking Live. But the good news for you is that the sales page for Funnel Hacking Live literally went live today. So if you're not, if you want to come and experience the best of what ClickFunnels has, come to Funnel Hacking Live. I'm not going to spoil it by telling you who's speaking or the special guests or the private concert or any of the amazing things that are happening. But if you want to see it, I'll go to funnelhackinglive.com.

And I'm just so excited. This event's going to gonna be every year we try to take it up two or three notches i think we did it again this year and um i cannot wait for you guys to be there so um yeah that's where i'll kind of leave that and uh and go from there so um anyway there's so many things i'll talk to you about and i have kind of a long drive home so i may cover a couple different topics here and i hope you guys don't mind um but that'd be kind of fun so just some things that have been on my mind lately so um the first one, I'm not going to mention names because it doesn't matter and I wouldn't do that anyway but it's just something happened this week that

I think I've even done a podcast on this in the past but I wanted to like bring it to your attention because it's something that I think a lot of people are missing. It's funny, I had a friend a little while ago and he told me, he was like, there's this internet marketing, what do they call them, pirate sites where you can go and basically every course that's ever been given by any person of all time, you can go and you can

download for free. And it's funny, I was talking to him and he's successful now. And he said, you know what's interesting? He said, I had an account to that site and I used to download every single person's product. I used to go through them and learn them and study them. He's like, but, guess what's weird. So I never actually made money until I felt so guilty that I stopped my, uh, stopped stealing people's stuff. And then I actually went and, uh, and paid money when I invested money, it shifted. And he's like, it shifted for me. He's like, then I started having success. He's

like, it literally, when I was stealing people's stuff, I couldn't make money. And when I started buying people's stuff, um, then people started paying me for my stuff. And he said, so weird. And I kind of smiled. I said, well, it makes a lot of sense. You know, we had something that happened this week in our, inside of our, one of our coaching programs. And I feel bad for the person now. They, anyway, I'll leave it at that.

But, you know, they were trying to figure out a way, like, how can I get all this stuff for free? Like, maybe I can cancel and I can share my password or, you know, something like that and all these different things. And, and, um, and, but at the core of that is, is the reason why, um, most people struggle have success because if you're, if you're willing to see somebody that created value and you look at that and you're like, I'm going to go, I'm going to go take that. I'm going to steal. I'm going to, I feel like I should, I, I, I, I deserve that without paying for it or whatever that that is. Like you receive value

without giving value back. Like money is value, right? So you give somebody value money and they give you value back the thing they bought. If you don't just take that without ever giving value, um, I don't know if it's karma or the universe or what, but there are definitely forces, uh, at large that'll keep you from being successful. If you're not willing to pay for other people's value, nobody's going to be willing to pay for yours. It's this really weird law that is true in this universe. I remember when we first started our company and we couldn't afford all these things like, I don't know, Microsoft Word and I don't know, all different things. We had a couple of employees and I couldn't afford for all these things like i don't know microsoft word and i don't know all different things right we had a couple employees and i couldn't afford for all these things so i was just like let's just let's just get the get a download key and we'll just unlock them and and we did that for a while

we struggled and we struggled and i remember having that realization in my own mind like i'm like i'm literally pirating the software and i'm trying to sell software like i'm a bad person like i'm doing this wrong so i went back and like fact, I had an employee that we, we fired. It's funny. Cause he came back afterwards and he was like, I know I could tell, you know, I could turn you guys in for downloading software illegally and using it and all these things. And I was just like, I remember feeling really, really bad about that. And so went back later and actually went and bought the software where he had for free.

Cause I was like, we're out of congruency with the universe, with God, with whatever you want to call it. And when you do that, it just doesn't work. And so we shifted that. We're back and started paying for those programs that we could barely afford. And guess what happened? Magically, after paying for the things we could barely afford, we started making up money we could afford, all the things we needed.

So there's a law there. I don't know what it's called, but I just wanted to share that with you guys because I think it's something a lot of people struggle with. A lot of times I see this too when people are creating products and they're like, oh, nobody, like I would never pay $1,000 for a coaching course or the $25,000 or whatever it is, right?

One of my favorite stories, Justin and Tara Williams, who are some of my favorite people, they came to the first Funnel Hacking Live and they came, they're like, we are not came to funnel the first funnel hacking live and they came, they're like, we are not going to buy a coaching. They like hid their wallets in the hotel room. And during the first break, they ran up, grabbed their wallets and came down and signed up for a $25,000 thing.

I remember the very first meeting they came to and they were trying to figure this stuff out and all, you know, how to do it. And, uh, and basically I, uh, I told him like, you guys should launch a $25,000 group and like, ah, people are going to pay that. And I was like, you guys should launch a $25,000 group, and they're like, ah, people are going to pay that, and I was like, you guys just did? You literally paid $25,000 to be here. People will pay you $25,000 to sit in your room and learn about real estate,

and they're like, oh, and so they went home, I don't know if that night or the next week or something, they sent an email out to their list, like, hey, we're doing this thing, it's $25,000, and literally, I can't remember the exact numbers, it was like 16 or 18 people sent them $25,000 that fast. But it wasn't until they had paid $25,000

that they had the permission to go ask other people for that. The same thing for me. I couldn't go sell a $50,000 or $25,000 or $10,000 program until I bought one, right? And there's something, there's like a belief level. Until you're willing to part for that kind of money, it's hard for you to be willing to ask other people for that money for your thing.

It's like the weirdest conundrum. And a lot of times people get stuck. I can't figure this out. I can't have success. I'm like, well, what was the last time you bought a program similar to yours? Like, oh, I don't buy stuff like that. I'm like, why not? Like, oh, I can get it for free on Google or I can whatever. I'm like, okay, those belief patterns in your mind are keeping you from having success and keeping you from helping your customers succeed. Because subconsciously, even if you don't know what conscious is, you're trying to pitch and tell them to give you a thousand bucks. Subconsciously, you know in your mind, oh, well, they could probably get something on

YouTube, they could find it here, whatever, and all these kind of things, right? It's not until you go and you invest in yourself, you spend a thousand bucks or 10,000 or whatever that is, you buy the thing. And then when you're trying to pitch something out and you have a good experience, like, man, I bought that thing and it's better than my success. Then you come back to somebody something out and you have a good experience, like, man, I bought that thing and it sped up my, my success. Then you come back to somebody and you say, Hey, give me $10,000. Cause I'm going to speak your success in my, in your area of expertise. You don't feel guilty because you know what that meant to you. You know how that affected you, how it changed your life, how it sped up your process. Right. And so, um, I think

it's just super hyper important. And that's is a thought of something I want to share with you guys as I was driving home today. So, um, yeah, I'm not saying you should go and, um, give all your money to everybody, but you should definitely give it to, uh, to, uh, the people you trust and, uh, you hopefully were someone you trust. And if so, you should come to Falken live. Like I promised you that experience will give you the emotional impact and emotional change you need, um, set you on the course you need for your future. If, uh, if you want to go deeper with us, then you should join the

two column of Quebec's coaching program. We only open it up at fun hiking live and it's taking you to the next step of the process, which is, um, what this group is going through right now. And, um, it's, uh, it's amazing. It's fun seeing the results already coming through and people, um, they're having success. So, um, anyway, that's what I want what i want to share with you guys i'm going to jump off and make sure this is recording so my phone's been having all sorts of issues and if it is i'm gonna come back in a few minutes and record one more episode on my drive home thanks so much everybody and we'll talk to you soon want more marketing secrets if so then go get your copies of my two best-selling books book number one is called expert secrets and you can get a free copy at expertsecrets.com.

And book number two is called Dotcom Secrets, and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest-growing, non-VC-backed SaaS startup company in the world.