Marketing Secrets with Russell Brunson - The #1 Way To Get Thousands Of People To Join Your Membership Site In Less Than 15 Minutes

Episode Date: November 28, 2017

This is the marketing secret I'm dusting off from the archives of one of the greatest campaigns we ever ran. On this episode Russell talks about going old school with a technique he used to use that worked every single time. He gives all the information you need to be able to do it for your business. Here are some cool things on this episode: How Russell used to use this technique back in the day. How you can use it to build curiosity, which translates into people signing up for a membership site. And why Russell himself hasn't used this technique in a while, but why he's going to use it again very soon with Clickfunnels. So listen below to find out what awesome technique Russell used in the past with massive success, that he plans on using again. Transcript - https://marketingsecrets.com/blog/the-1-way-to-get-thousands-of-people-to-join-your-membership-site-in-less-than-15-minutes Learn more about your ad choices. Visit megaphone.fm/adchoices

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Welcome to the Marketing Secrets Podcast. I got something exciting I want to share with you right now. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer.

My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So this is something I've talked a lot about in my inner circle recently. And it seems like a lot of people are launching membership programs, membership sites. And have you guys ever had anything where you did something really successful for a long time

and then for some reason you stopped doing it and you don't know why you did? So that's one of these ideas that came out. And so I shared it with a bunch of them and they're all going crazy and a bunch of them are trying it out right now. And I was like, man, this should be a marketing secret we share with everybody else. So I'm bringing it to the podcast. So this is what it is. This is the way, if you've got a membership site to like stimulate growth really, really rapidly, like help you get a hundred signups in

like a day or 200 or a thousand, depending how big your thing is, how do you get a whole bunch in really, really quick. And I have not yet done this with ClickFunnels, but I'm going to. Maybe I'll do it on January 1st. Anyway, I don't know. But I used to do this back in the day with our membership sites. I saw initially, the person I modeled who did this first was a guy named Alex Mendojan, and they did it to fill up a whole bunch of people in their software programs, which was kind of cool.

And so I watched them do it, and then I did it four or five times afterwards, and it worked amazingly well every single time. Then for some reason, I stopped doing it because that's what we do, right? When things work, we just stop doing them sometimes. Oh, the ADD-ness of an entrepreneur's mind. Anyway, so this is a really, really important and really cool one. So this is the strategy. Okay, and I'll walk you through all the pieces,

and then hopefully it gives you guys a tool you can use anytime you want to sell some stuff really, really quick. So what we do is we promote it, and I did it back when they were teleseminars. I think it would still work with teleseminars. In fact, it's almost like – anyway, who knows? But it definitely works with webinars as well or Facebook Lives or a lot of different ways you can do it. But the big key is you're promoting an event, right? And the event is to talk about something cool, like a new discovery you figured out that's brand new to whatever it is you do, right?

There's different ways to position it. If you read the Dotcom Secrets book, there's five different curiosity hooks we have in there. But my favorite one for this is like, oh my gosh, I figured out this new thing. I want to show it to you guys live. So you have to be on this thing because I'm going to teach you or show you

or walk you behind the scenes of this new thing that just came out, right? And so a new discovery is like the hook that I love this the most, right? And so, for example, last time we did this was back when we had, um, when we were focusing more on like, um, business opportunity seekers as opposed to entrepreneurs. And, um, we had figured out a way to generate leads. It was really cool. What we were doing is we're going to like the CPA networks and there are these offers that we're getting, you know, a thousand

sales a day. And the people that have these offers actually sell you the lead. So it's not a strategy I believe in or I recommend or anybody should ever do, but it was a really cool thing, right? So we were tapping into these CPA networks to their offers, and basically someone would opt in for an offer, and then they would buy that person's product, but then we would get the lead put into our autoresponder. It's kind of like a co-reg, but a little different, and we were getting a couple thousand leads a day coming in, and it was really, really cool. I probably should have told you that now some of you guys are going teach us that but don't it's a horrible idea it'll get your

autoresponder shut down it's people won't know who you are it's not spamming but it's as close as you can get without like having a legal issue so i don't agree like don't do it it's bad but back then it was like the new opportunity right it's a new thing i was like oh my gosh this is amazing um so i did is i did this uh this teleseminar i was like hey i'm gonna i want you to jump on i'm gonna show you this new way that we found out to get an extra 3,000 leads a day. And it's happening every single day. It's crazy. And people are like, what?

They're going crazy. They want this thing, right? And so they get on. And this is a mini, it's not a perfect webinar. So don't think of it as a perfect webinar. This is me talking about a new discovery I just had. And I'm going to teach them what it is. I said that with emphasis on purpose.

I'm going to teach you what it is. What is the thing? So it's the what. Not to be different, not to be confused with the how. There's a what and there's a how, right? So this is the what. So this is what this new thing is. And so 45 minutes, I told a story about how I figured this thing out and where I met this person and how it worked.

And I showed them exactly what it was and here are the offers, the CPA offers. They're in there. Here's how you plug in an autoresponder. And this is what it was. And from there, we're getting 3,000 leads a day coming in consistently, right? And so I showed the what. And people are going nuts. Like, oh, my gosh.

They're like, I want to do this. I want to do this. But the problem is that they know the what, but they don't understand the how. Like, how do you actually do it? How do you find the offers? How do you find the people? Like, how do you negotiate? How much is it going to cost? Like, all those to do this, I want to do this. But the problem is that they know the what, but they don't understand the how. Like, how do you actually do it? How do you find the offers? How do you find the people? Like, how do you negotiate? How much is it going to cost?

Like, all those kind of things, right? So they know the what, but not the how. So you show them the what in a 45-minute thing, and it's just basically you tell them the story about how you figured out the what, right? So you tell them the story, how you figured out the what, and then the result you're getting from the what. And they're like, what the dump? And that's Brunsonism, I think. What the dump? And that's a Brunsonism, I think. What the dump? And then at that point, you step back and say, it's been in the clock.

So start at the top of the hour. It's been 45 minutes. And then at that point, when they're like, what the dump? I need this. You say, wait. I actually am not going to show. I don't have time and context to show you this right now. But for all my members over here, inside of ClickFunnels, inside of my membership site,

inside of my whatever your thing is, I'm gonna be doing a 90 minute breakdown. I'm gonna show you exactly how to do this. How, H-O-W, big capital, how. Show you how to do this. And it's starting in 15 minutes. So if you're a member, congratulations. Log in the members area.

The call in number or the log in number for the webinar is right there on the dashboard. It's there, just go log in and jump on the training. This is a live training. I'm doing it live. I am not recording. I'm not going to share it ever again. It's not going to be, it's happening one time, one time only.

If you want it, now's the time. So go log in to the members area and go log in. Now, if you're not a member yet, you've got exactly 15 minutes before this training starts. It means in 15 minutes, the clock hits the top of the hour. I pull it off the page and even if you sign up five minutes later, you missed your shot. It is gone forever. The only way to ever understand the how on how to do this is to be on that live training. In fact, I've got three other experts, the people you need to meet, the person who's going to help you get this thing started, whatever it is, is going to be there on the call.

But this is a one-time only, not being recorded, and it starts in exactly 15 – actually, it starts in 14 minutes. So you better hurry now. Go sign up right now for the trial at whatever.com, right? And you push them into the membership site fast. People freak out. They got this 15-minute window to go sign up, get their account, get logged in, get the download links,

they can get us in on this special live training to show them the how, okay? So that's the marketing secret. That's the trick, you guys. It's like the coolest thing ever. So again, kind of recap. You gotta have a really cool new discovery. If you got this new discovery and you to show them what it is, okay? You get people to come on either the Facebook Live, the teleseminar, the webinar.

It doesn't matter the vehicle that you're doing it. You're just getting on a live event that's happening. So you build some curiosity, anticipation, get excited. You get on there and you say, okay, this is the what. I'm going to show it to you. And you tell the story about how you figured out the what. And you show the big result that you got from this what. And you say, look, in 15 minutes, for all of our paid members, we're starting the how training.

So go log in. Jump on the how training. We're going to show you what to do. If you're not a member, if you are a member, congratulations. It's in the members area. If you're not a member yet, you have 15 minutes before this puppy goes live. So now is the time to start running. And go.

And you'll watch your phone with all your Stripe notifications. Ding, ding, ding, ding, ding, ding, ding with all your stripe notifications ding ding ding ding ding ding ding ding ding ding i've seen times where we've signed up four or five hundred people in 15 minutes for a membership site which is insane so um it works and let's say you your list is smaller and you only sign up 100 people it's fine like the conversion rates on especially if you have a free trial for membership site the conversion rates on these things are like 50% of people who are on your webinar will sign like it's it's crazy. So again, I've not done them for a long time, but I'm going to probably do one for ClickFunnels here, maybe January.

That'd be fun. Anyway, I'm going to do it. You'll see me execute on it, but most of you guys should have enough intel to be able to do it faster. So there you go. The what and the how. It's pretty awesome. So I hope you guys love it.

I hope you guys use it. Let me know if you do. And if you got any value from this, please share this episode and all episodes with your friends, your family members, other marketers, people you know can benefit from this. Again, this is the Marketing Secrets Podcast. Thanks so much for everything, and we'll talk to you soon. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.