Marketing Secrets with Russell Brunson - The 13 Billion Dollar Secret I Learned At SalesForce Today...

Episode Date: October 8, 2018

Behind the scenes at SalesForce's DreamForce event in San Francisco. On this episode Russell talks about being in San Francisco for the Sales Force event and what he has learned. Here are some of the insightful things on this episode: How going to the Sales Force event was similar to seeing the state championship when Russell was in 8th grade. How Sales Force showed Russell why it was necessary to build an ecosystem to solidify your place as category king. Why Russell believes Clickfunnels could be as successful as Sales Force only faster. So listen here to find out what kind of things Russell is learning at Sales Force, and how those things could help you in your own business. Transcript - https://marketingsecrets.com/blog/the-13-billion-dollar-secret-i-learned-at-salesforce-today Learn more about your ad choices. Visit megaphone.fm/adchoices

Good morning, everybody. This is Russell Brunson. Welcome to the Marketing Secrets Podcast. Today, I am streaming from the Golden Gate Bridge. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer.

My name is Russell Brunson and welcome to Marketing Secrets. Hey everyone, so welcome to this episode. I am literally like 100 feet away from the Golden Gate Bridge. We snuck down past the Do Not Walk Past This Spot signs, and we snuck down here to get some videos and some footage, and we're waiting for the sunrise on the Golden Gate Bridge. It's all cloudy and foggy, and it's starting to appear, but there's like 15, 20 minutes before the sun pops,

and so I thought I need to just brain dump on some cool things that I want to share with you guys. So a couple of things, I am out right now in San Francisco, obviously at Salesforce's big, huge event. It's called Dreamforce. And when we decided to come out here, everyone kept asking me, why are you guys, why are you going to Salesforce's event? What's the point of it? And so I want to kind of tell that story to understand why we're here and the reason why? What's the point of it? And so I want to kind of tell that story so you understand why we're here and the reason why I got excited because hopefully it'll help you guys as well.

So Salesforce is the biggest company in my world, right? I think they said last year they did $13 billion in sales. This event had 171,000 businesses that came to it. So my little funnel hacking live, I thought was so cool and so big, um, is, is tidy in comparison. And, um, anyway, it's funny cause as, as we were talking about coming out here and thinking we should come, I remembered a story that I thought was really important. So when I got started wrestling, um, I was a, I was, um, in eighth grade and I started wrestling. So I started a little older than most people. Most people start when they're kids.

For whatever reason, I started in eighth grade. And I remember my eighth grade year, I kind of liked wrestling. It was okay. But at the end of the season, there was the state tournament. My dad took me to the state tournament. And so we went there, and I remember sitting up in the stands and watching the people in the state of Utah, the best of the best, wrestling and competing. And I remember in the finals, two guys from my high school ended up in the finals

and they both ended up winning. One was named Matt Wood and our heavyweight. I can't remember his name off the top of my head right now. But they both made it to the finals and they both won. And I remember seeing them watching and I was like, oh my gosh, there's these guys from my high school who won to state title. I remember going back home and I was like, I want to be a state champ. Like that just, that thought went through my head. I was like, I'm going to be a state champ. And I set that as my goal. I set it as a target. I started going,

I started running, started moving. And, um, fast forward now a couple of years, my, uh, my junior year in, in high school, I won the state title and it was awesome. It was amazing and everything. And then, um, and, and it was kind of cool. Then fast school, I won the state title. And it was awesome. It was amazing and everything. And then it was kind of cool. Then fast forward, I went to college. As some of you guys know, in high school, I took second place in the nation. I was an All-American.

And then I went to college. And in college, I never went to the NCAA tournament. I never went to the nationals. I never saw those things, right? I had it as a goal. I was like, I want to be a national champ. I never went to the nationals. I never saw those things, right? I had it as a goal. I was like, I want to be a national champ. But I'd never actually seen it. In fact, the first time I actually went to the NCAA wrestling championship was after I had graduated from Boise State,

which means I never actually made it to the tournament. I missed my goal every year. I never actually made it. And I remember thinking one day, I actually I actually had a friend BJ, right. And he told me, he's like, he's like, um, he said that his dad used to always take him to the national terms because of like, he didn't care about being a state champ. He just wanted to be a national champion, going to be trying to be a national champ. That was his, his goal.

And I remember thinking, I'm like, gosh, like I love that my dad took me to state championship and gave me a goal. And I was able to see it and I was able to go run and achieve that thing. But because I never seen the national term, I didn't even know what it looked like. I, it's, it's hard to run towards something you haven't seen and you can't, um, you know what I mean? And so, um, and I remember always thinking like, man, I wish I would've went in high school to the NCAA wrestling tournament. Um, so I could have seen it cause then I would have known what the goal was. I was seeing like, this is where I'm trying to get to, right?

And so fast forward now till this event, right? Last year, a bunch of guys from my team came out to this event and they were telling me like there are 170,000 businesses, like they shut down San Francisco. There's like 50 different places. I think there's 2,600 different keynote speakers that are happening this weekend. Like it's massive. It's massive. It's a whole different level. And as they were telling me about it, I was like, oh my gosh, that's the next level.

I was like, I look at the market that I'm in, right? And I was like, okay, when I got started and we're looking at things, who's out there? Bill Glazer had GKIC and that was the biggest event company. And then Ryan Dice had Traffic and Conversion. And then Infusionsoft was there. And so I had these known people. I was able to see who the people were trying to, not compete against,

like some situations compete against, but I saw those things. I was like, okay, I've seen GKIC with 1,200 people. I know what that event looks like. And so I was able to go out there and build a company and get to 1,200 people event, right? And then I saw Ryan Dice and those guys had done traffic conversion with 3,000 people. So last year, boom, we got to 3,000 people.

But now it's like we've surpassed all these people. It's like, what's the next thing? I don't know where to go. And so we found out Salesforce had 170,000 businesses here. They do $13 billion a year in sales. I was like, that's the next level. I need to go and witness. I need to go see it. Just like I would go to the national tournament. Cause as soon as I see it, then I can like, then it becomes real. Now I got a goal,

right? In my mind. Um, and some of the podcast episodes in the past, I've talked a little about this, how I've just, um, it's been harder and harder for me to see the vision because we've kind of surpassed everything that like all the known things, like all the, um, all the known, like levels that I was aware of that I knew that I wanted to try to get. Like I'd seen those levels. Um, and we, we, we worked towards them and we surpassed them. Like we accomplished those goals. And now it's like trying to figure out, okay, now you've got those goals. What's the next goal? So we came here to be able to see like, here's the next target. And it's funny because even on the way here, literally we're coming here

and I'm like, um, and in my mind I'm like, it's so big, like 170,000 businesses. Like, I don't even know if I want to go that path. Like, Oh, like it just seems so hard and so big and so far away. And then yesterday we got here. So we flew in in the morning and uh, after we got here, uh, we started, uh, we went and got our name badges and we started experiencing it, right? We're walking around. I noticed some really, really cool things. So if you've read the Expert Secrets book, you know a lot of my beliefs on how to build your own culture, right?

And we talked about like, okay, like you'd have a, like your tribe has to call themselves something, right? That'd be some more like a future-based cause they're all moving towards, like all, your, your tribe has to call themselves something, right? That'd be some more like a four, a future based cause. They're all moving towards like all these different things. Right. And I started as we were going around, I started noticing and watching all these things. Um, I looked at, so Salesforce is the name of the company. Dreamforce is the name of the event.

Um, uh, and then when you come inside of it, um, all the theming and all the branding, um, for their company is all around, uh, there's like this camping thing, right? So they had this thing called a trailhead and trailhead is like, um, is, is like their customer success platform, right? It's like some, somebody comes to the Salesforce, you get a trailhead and trailhead walks you through like the steps you need to go on to be successful. So the trailhead, and then they had, um, uh, they call their people trailblazers. So everyone's like, I'm a trailblazer.

You look at all the success story videos they showed. It's like, here's so-and-so a trailblazers. Everyone's like, I'm a trailblazer. You look at all the success story videos they showed. It's like, here's so-and-so, a trailblazer. They show all the companies that use Salesforce. They're like, here's this company. They're a trailblazer. And associating everybody. If you look at all the signage everywhere, it's interesting.

All their sponsors, instead of having a sponsorship sign, they took the sponsorship. They had their designers match it. Let's say IBM was one of their sponsors. IBM is a trailblazer. And they have all all designed in the branding of ibm but in mixed in there so it's like this co-branding opportunity and and now it's like all these companies like almost taking credit for their success like oh ibm is a trailblazer oh so and so is a trailblazer

similar we do with our funnel hackers right like uh lady boss or funnel hackers you know everyone and all these different companies we work with, uh, are funnel hackers. Right. And so that was really fun to see. It was interesting in each of their core departments, right? So they have like their, their service delivery department. They've got their, um, their, I can't think top of my head. It's too early in the morning right now, but each department has like an actual character.

And so they, these, the, the characters, um, who were on the trail, uh, on the trail head and they're all trailblazers. And just, it was cool the way the branding all kind of synced together. So it's fun to see, um, some of those things. Um, all right. So that's the first step. The next thing is, um, and I've been, I've been talking more about this. I don't know if I've talked about much on the podcast. Uh, there's a really cool book that, um, I had my entire team read called play bigger and play bigger is this book about, um, creating your own category. And I could probably do a whole podcast episode on it. Um, but the basic gist is like in every market, there's a category King, right? And the category

King sucks up like 90% of the business. And then the last 10% is like fought over by everybody else, right? And if you look at like for any of us, like when we're developing a business, a company, like we need, you don't want to be one of the 10% that are fighting over the scraps inside of a category. You want to develop your own category, right? So that book, Play Bigger, is all about like how to design and develop your own category. It's really, really good.

A lot of similarities between expert secrets and creating your own new opportunity, which is interesting, but I digress. We'll come back to that another day. But one thing that's interesting is that first phase of becoming a category king is you create and define the category. And then the second phase then

is you build the ecosystem to support the category, okay? And so you'll notice in ClickFunnels or next month or so, us launching things that are going to be all about building an ecosystem for the category that we own, right? We are the sales funnels category. Um, and so we're building this ecosystem. And so it was cool here as well to see the ecosystem. Like if you read Mark Benioff's book called behind the clouds, um, you'll see strategically, he was like, we're building this thing that's the Salesforce, but we need to build

an ecosystem of other people who can build off our platform. Okay. Our products and our product, our product is a platform. And you start looking at what you're creating as a platform instead of just a product. Um, that's when you can start building out your own ecosystem. Um, and so I don't, for some of you guys, like you're just in the spot where you're just building a product and you're selling it and that's awesome. But I want you to start thinking thinking i want you to open your

vision of like what's the platform i could create right um now for me obviously it's the software platform but there's platforms aren't just software platforms there are training platforms there are um uh yeah like anything can be a platform if you just shift how how you think about it right so anyway so they built this platform Salesforce, and then they built this ecosystem where people could plug into the platform, where businesses could be built on top of it, right? In fact, it's funny, when we launched ClickFunnels, I remember thinking about Infusionsoft,

where Infusionsoft has built this ecosystem of people that all these jobs have been created because of Infusionsoft, right? And so when we built ClickFunnels, we wanted to do the same thing. We wanted to build a really cool platform where there like this whole ecosystem whole like you know all these companies pop out and like become companies because of click funnels in fact a little while ago we were doing the math on how many jobs have been created because of click funnels and it's

fascinating like there's like the jobs of of our employees right and then there's the jobs of our customer uh all the 65 000 customers all of their employees and there's like then there's the external jobs there's the copywriters the designers the programmers the like all the other things and like i think we're doing the math and we're trying to be conservative and our conservative guests with about 250 000 jobs have been created because of click funnels we've created a whole ecosystem of people right um but salesforce has done they've taken it to the next level which is like i was blowing my mind walking through these things. And you see they had vendor booths, right? And the vendor booths are like tiny. Like I think some of the booths people were paying,

I think they said the small ones that are like, you know, three or four feet wide, it was like 20 grand a booth. The bigger ones, like a hundred, 150, 200 grand. The really big ones, like a million dollars for these booths. There were beautiful booths. Right. And, uh, but each of the booths, they all integrate with Salesforce. It wasn't just like, here's the sponsors. Like it was like, here's the sponsor, a Salesforce company, right? Like everything's co-branded back to it. It's like, and so all these people are building products that plug into Salesforce. And now it's like, it's like Salesforce is expanding its reach, um, with all these other companies, even though they don't, they don't own those companies. I don't hire the employees or have the developers, but

like every time a new company plugs in Salesforce grows because, um, because they built this platform, right? They are the category king of CRM. So everybody else who builds anything that's related to CRM has to plug into them. So all those 10% of people that are fighting over the scraps, instead of like, like not having part of that business, you open up the ecosystem and you plug people into your platform. And now when those people grow, you grow, like everybody grows together, which is how you maintain your status as the category King. Ah, so much fascinating marketing theory. I could go deep into if I had more time. Um, but alas, the sun is rising over the golden gate bridge. It's looking beautiful. Ah, so cool.

Anyway, but what's cool is watching this as all these companies who were there, they weren't just sponsors with the booth. They were all people who were part of the ecosystem. They were all Salesforce partners and I don't know how many hundreds of millions of dollars they made just on the booth space alone, but it's really cool to see that.

All right, I'm gonna to share one more thing, and I think I'm going to wrap it because my nose is starting to run. It's getting cold. My fingers are cold. But Dana Derricks, who is one of my favorite people, he was at the Inner Circle meeting last week, and he shared something that was really, really powerful that relates back to what we're talking about here.

So he was talking about, if you've read Dotcom Secrets, you know I talk a lot about the concept of a value ladder, right? Someone comes in on your value ladder. If they receive value, they naturally want to send up the next level of the value ladder. And if they value there, they'll naturally send up the next one. They keep going up this value ladder. So Dana drew this value ladder. He's like, Russell's been preaching this for 10 years.

Here's the value ladder. And he said, no, it's interesting. If you look at this value ladder on the left-hand side, what's happening? Okay, all the marketing, all the selling, all the things that you are currently doing, it's interesting. If you look at this value ladder on the left-hand side, what's happening? Okay, all the marketing, all the selling, all the things that you are currently doing, it's increasing desire, right, for a thing. So think about like the books I've written, the webinars I do, the products I sell,

like everything I'm doing, I'm trying to sell my products, but what's really happening, I'm creating desire in the marketplace for sales funnels, right, and for all the things around sales funnels because I'm creating this huge desire. So that's the left-hand, this value ladder. And what David did is the top of the

value ladder, then he went down the other way and built like the backside and went down. So look at almost like a mirror image of the value ladder, right? So it ended up looking like this pyramid. It goes up and it goes back down the other side. He said, what's interesting is that if you look at it from like what Russell talked about earlier, I was, I was, I talked about this concept of category kings and building your own ecosystems. And if you look at it from that standpoint, he's like left-hand side, we're creating desire, right? And this is a whole like supply and demand. So it increases the demand for it, right?

And he said, so the left side of the value ladder is all about increasing demand and desire for the thing that you're selling, for the category that you're developing, you're designing. And then the right-hand side of the value ladder now, and I wish I could draw this out for you as it would be more clear. But this is where,

because the demand on the left-hand side is going up, it's creating this whole marketplace. It's creating, there's now demand. I just look at my world, right? Because of everything we talk and teach about, now there's demand for copywriters, for logo designers, for graphic designers, for funnel builders, for traffic generation. All these new jobs and opportunities and things have become

more desirable. There's more desire. There's more need for it. The demand has gone up. And so then the second side of your business now, the backs of the value ladder is where you create the supply. You create the ecosystem, right? Like Salesforce comes out, there's this $13 billion in sales talking about CRM in this huge marketplace of 171,000 businesses who are here, who don't tell me you're actually using their platform, right? It's insanely big. They've created this huge demand for it. And so now the second side of their business is they create, is they fill up the supply, right? So all these other companies now are able to plug into Salesforce's machine and Salesforce is tied into all these things and Salesforce is getting paid on every single interaction, right?

Somebody with, you know, like every single booth that was there at this place, like any of these booths, when they plug into Salesforce and they become a Salesforce company, like, and they're not necessarily getting but they're, um, some of them are, but, but they're like plugging into it, right? Where they're like their platforms integrated with the other platform, they plug into it. Now all those people, when they plug into it and I think sales force calls, there's the app store or something similar, similar to Apple with Apple is their app store. But, um, their platform is like you plug into their platform and then you get access to, um, uh, to the whole Salesforce universe. Right? So, so all this huge built up demand, then you're creating some, you're, you're, uh,

the people that are plugging in the other side of the ecosystem are creating, um, the supply to, to feed the demand. And it's interesting. And so, um, man, for me to really go deep on this topic for you guys would take, would take like an hour to kind of map it out on a whiteboard. So hopefully I'm not doing it too, too shallow where you're missing out on anything, but just understand that as you define your category, like I'm going to become the category king in this, in this business, in this market.

Um, then on the other side of it, it's all about, um, you can now create things that, that feed, that fuel this demand, right? You can make money on both sides of the value ladder um you know for us we're launching the funnel roll decks which is like this whole ecosystem of providers right and we'll make a little tiny transaction on every one of the services that happens to this thing but we've created the demand for right we have 65 000 customers who are demanding sales funnel services and people are trying to find them now and it's not been organized we're building this unified marketplace. Everything's together. And then we plug that,

um, that supply into the huge demand we've created and we make money on both sides of the transaction. Right. And then our customers become more successful because they have access this huge supply. Um, and, uh, and then more customers come in and then it just kind of keeps building itself and it helps dominate. It helps build in your dominance as the actual category king. Ah, so cool. So fascinating. Um, so there you go guys. So that's why we're here. We were here because I wanted to see Salesforce. I wanted to see what the next level was. And it's funny cause coming in yesterday, I was a little intimidated, but after sitting in that room with, I don't know, 5,000 other businesses and watching Mark Benioff deliver his keynote and seeing the people and seeing the software and seeing the innovation, seeing the ecosystem, seeing all this stuff,

I don't know about you, but me personally, I look at that and I was like, this is doable. Like this, in my head ahead of time, it was so big. It was just like the wrestling national tournament. Like I'd never been there, so in my head it was this huge deal. And so because it was such a big deal, I was freaking out, I was stressed out, and I choked every single year trying to get there because in my head it was this bigger deal. And so because it was such a big deal, I was freaking out. I was stressed out and I choked every single year trying to get there because in my head it was this bigger deal than it was. I remember I actually went to the national tournament, national tournament, the first time I remember sitting there and I was watching it. I was like, this is just another

tournament. Like it's, it's on a bigger stage, but I can compete at this level. Like I wish I would have seen this five years ago because I would have shifted everything. I would have had more belief when you believe you can actually accomplish. right? Um, it's for me the same thing. I flew in here to San Francisco yesterday, um, scared and nervous and awkward. And after seeing it, I was like, Oh my gosh, like, like what they've created is amazing, but it's doable. Like I see the path now, like for us to, to create something that is, we could do it. We can do it. Like the path has been trailblazed for us. Um, so we use their, their terminology for it, right. It's there. Um, even like from a financial standpoint, like, um, when Salesforce went public, they had the same revenues, click phones this today. Right. So it's like, like, and I think

they're like eight years ahead of us. So like in eight years from now, this could be click funnels. Um, and I'm gonna do a lot faster though, because we got funnels and they don't, right. So we'll speed up the process. But now I see the vision. I see the direction. I see what's possible. And now I know what's possible. Now we can go and we can accomplish it because now we believe. So that's why I came here. So for you guys, hopefully there's a bunch of lessons here in this for you guys, right? Lesson number one. What's up everybody. This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last funnel hacking live because I wanted him to share a really cool concept about what he calls the revolving pricing

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slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the

Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team

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Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. First lesson is for you is to go see like, like whatever you're aspiring to become like, go and find that and, and, and like experience it so you can see it. So it's not this scary, weird thing, but it's like tangible, like, Oh my gosh, like that's what it is. Like I can do that. Once you see it, then you can believe it and then you can go and you can do it. Right. So that's number one. Number two, um, I would read the book, play bigger, um,

to figure out what your category is. Um, we're talking about this as a, as a team, like we didn't understand these principles when we launched ClickFunnels, but at the time, like you look at this, Voodoo came in and said launched ClickFunnels. But at the time, you look at this. Voodoo came in and said, ClickFunnels is a CRM. Salesforce is the category king. And if you look at this, it's fascinating. Throughout history and throughout times, almost never, it's very rare, does a category king ever get disrupted.

Once you define your spot as a category king, you're pretty much there unless government interaction comes and shuts you down or something like that. But other than that, like if you define the category and you become the king, like you, you're there. Like you're not losing it, right? So if we came in and be like, ClickFunnels, we're like the best CRM in the world, we would never would have had success, right? Infusionsoft has been marketing automation. We came out like, we're the best marketing automation platform in the world. We wouldn't have succeeded.

If we came out, we're the best landing page builder in the world, we wouldn't have succeeded, right? Because there were defined category kings in each of those categories. When we came out, we said, we are the best sales funnel builder in the world. We were the only sales funnel. Well, there were some crappy ones. But for the most part, we were the only sales funnel builder in the world. We defined the category. Then we created the category.

And now we are the category kings. And we're in a spot now where it would be, um, unless I screw up or the government shuts us down or our servers explode, like we're not leaving, right? Like we have, we have, we have carved out our spot there. And so for you, it's like, you got to figure it out. But I, we easily could have positioned ourselves as a landing page builder. We could have positioned ourselves as these other things, but we didn't. Instead we, we, we transitioned and we created our own category. So for you, it's like if you're in this spot where you're like, oh my gosh, there's a category king in my market. You can keep fighting over the 10% of the scraps or you can say, how do I redesign this category where I am the only one there,

where I can become the category king, right? It's the shift from CRM to sales funnels, from market automation to sales funnels, from CRM to sales phones for market automation, to sales phones, landing pages, sales phones from, you know what I mean? Like, um, that was the shift for me. That was shift for click funnels. What's your shift, right? That's the next thing. The third, the third big takeaway from this hopefully is after you figure out like the category and you're creating all this demand and desire through the products and the services you're selling, then the third step in this process is how do you come back and how do you create the ecosystem to support yourself as the category king?

If you build a strong ecosystem, there's no way you can crumble. I think the strongest thing that Salesforce has is not their software. Their software is not that good. I think their movement's pretty cool. I think a lot of the branding's cool. But I think, honestly, the most powerful thing that Mark Benioff did when they built Salesforce was they opened up their app store and they built their ecosystem. When I look at this thing here in San Francisco,

and I wish I could take you guys all on this journey with me and you can walk around and see this thing. It's insane. Right? 171,000 businesses are here. An entire San Francisco is shut down. Literally, I can walk into any restaurant in San Francisco, and if you don't have your Salesforce badge on, they will not let you in. And if they let you in, all the food's free. Salesforce paid for all the food in San Francisco, and they won't, if you don't have your Salesforce badge on, they will not let you in,

and if they let you in, all the food's free. Like, Salesforce paid for all the food in San Francisco this week. Like, it's, they shut the city down, right? It's literally insane. If I look at, like,

what was the core thing that actually caused that? Again, it's not the software, right? The core thing, I believe, what has maintained them as the category king, you can see, level them up, is the building of the ecosystem, the focus on the software, right? The core thing, I believe, what has maintained them as a category king and continue to level them up is the building of the ecosystem, the focus on the ecosystem. The ecosystem is what,

is what, it's like the foundation that like solidifies your spot in the market. And so think about that for yourself. Like what is the ecosystem you're building? You're building up all this demand and desire through the products and services you're selling. It's your value ladder. Then the backside of that,

what are the things you can create and orchestrate to create an ecosystem for people to plug into, an app store for people to plug into, whatever that is, to fulfill the demand that you're creating, okay? Some of you guys, it's going to be, you're going to certify people to do the training that you do.

That's an ecosystem, right? Some of you guys are going to be building, um, if your software opening your platform, that's one of our big initiatives over the next year is open for our platform so that everybody can be building on ClickFunnels. Like, um, you know, we want a hundred and one thousand, I want 10,000 app developers developing amazing apps that plug into ClickFunnels. Like that's part of the vision, right? Because that's the ecosystem I want to open up the marketplace so that there are jobs that we are facilitating.

We're taking this pent up demand and desire we've been building and plugging it into all the people who want to be doing the services and plugging those things in. And as we do that, those companies will grow dramatically. The software companies will grow. The, like all these people who could be our competitors will now become our partners and it'll solidify us even stronger as a category key and keep us stable. Same thing you should be thinking as well. So this was a long one.

There's a lot of cool things in there. I hope you guys got some value from it. And yeah, go and figure out who your sales force is and go to the big stage, check it out and be inspired and see the path of where you got to go next. All right, guys. With that said, my fingers are frozen. I'm going to go and watch the sunrise here on the Golden Gate Bridge. And we appreciate you guys.

If you haven't, if you guys don't follow me on Instagram, you totally should because I've been Instagramming all this. You would have seen me today sneaking past the Do Not Trespass sign, sneak down to where I'm filming right now. You see us doing all these sorts of crazy stuff. We're filming our life in the instagram stories all the time uh you're gonna meet my daughters my kids my my wife everyone so if you want to hang out with us uh in real time as we're going on these journeys you should go follow my instagram just go to instagram.com slash russell brunson you have the app to your phone log in five times a day and just check in and see what we're doing because it's a lot of fun stuff's happening every

day sharing uh it's like basically like my reality show. So if you want to know what in the world I've been doing day by day, if you want to see like while we were at Salesforce, given watching us behind the scenes, see me at Benioff's keynote, like all those things are happening, right? Uh, tomorrow, actually tonight, tonight we're flying to Chicago and then we're going to be jumping in a Grant Cardone's new Gulfstream jet and we're flying and we're going to be building a funnel for him, with him, 30,000 feet in the air. It's going to be insane, right?

And all that stuff will be Instagram. So if you want to follow these things in real time, come join our reality show over at Instagram.com slash Russell Brunson. Go watch our stories because we're living this marketing lifestyle and there you can kind of follow me on these journeys. So, all right, guys.

Appreciate you all. Thanks for listening to the podcast. If you enjoyed this episode, take a screenshot of it on your phone and then go and share it on Instagram, share it on Facebook and tag hashtag marketing secrets and tag me. That way I can see as well. It'd be really cool. And I appreciate you guys sharing. Appreciate you listening.

And I will talk to you guys soon. Bye, everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.