Marketing Secrets with Russell Brunson - The Aftermath of Perfect Webinar 2.0...

Episode Date: June 8, 2022

What to know how the last webinar did? Here are some details, stats, and a whole bunch of other cool lessons I learned along the way. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, what's up my friends? I hope you guys are doing awesome. This is Russell Brunson. I want to welcome you guys back to the Marketing Secrets Podcast. Today, I want to talk about the webinar I did last night and some cool insights and cool stuff, and I hope you enjoy it. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, guys. I just got done actually getting my blood drawn. I have some really cool doctors doing custom supplements for me. I have doctors doing all these other tests on me just to optimize.

I don't know. Some people are getting sick lately. It's just making me all nervous. I'm trying to figure out all the things about myself. So, going into Russell hardcore biohacking mode and like looking at my blood and testing it. And every quarter we're going back and doing stuff and rebuilding custom supplements and everything based on that. And anyway, it was good. Uh, actually I had two different doctors testing my blood today. So they pulled out like almost a pint of blood. The, the, um, phlebotomist was like, this is a lot of blood. Like, well, yeah,

but anyway, it's kind of fun. So it's fun seeing inside yourself and finding out what's happening. And, um, nothing, we have nothing bad happening, quite not either of us, but we're just doing it to, you know, to optimize and find out all the different things. So anyway, kind of fun. Yeah. Shogun about hacking is really fun. Well, the poking yourself with needles, not fun. It's looking blood out, but be able to see what's happening inside. He's really interesting. Um, I able to see what's happening inside you is really interesting. I used to, back in the day, I would go and I would shotgun 40, 50 different supplements a day, not really knowing what I needed and not needed. Now it's really cool because we're able to just take the things that I actually need,

and things are optimizing us. Anyway, it's pretty cool. All right, today, what I want to talk about. Yesterday, I did a webinar. It's the first webinar, like new webinar I've done in years. Um, you guys know, I've done the funnel hacks webinar a bajillion times and, um, every year. So we kind of relaunch and I do it again. So we, you know, I, I, I dust off the slides, clean them up and then relaunch it again. Um, but this time, like we wanted, we had a new idea. We had a new offer. We wanted to create, I think the last time we came out with a new offer

was to Comic Club X, which was at the Orlando Funnel Hacking Live, which was 2018. So 2018, so it's been four years since I've had a new like high ticket offer. And so we decided we wanted to relaunch our certification program. And so, um, went out there and decided to write a new webinar pitch and promote it. And it's crazy. We ended up with, um, almost 16,000 people registered for the webinar, which was awesome, which was really cool. We didn't have an, like, I think 4,500 people were on live on zoom and another five or 600 that are on social watching. So almost 5,000 people watched it and ended up going for almost four hours, which is crazy. Um, but man, it was so, it was so fun.

Like I just miss it. And it's funny by the time it was done, like I was shot and I did it different this time. A couple of things where, you know, we're always testing and tweaking stuff. And so if you watch the presentation, which I highly recommend you guys all watching it, maybe I'll, maybe I'll put it as a, an actual podcast episode so you can hear it because there's a lot of really good things that I got taught in it. It'd be helpful, but also just it's the first time I've redone a perfect webinar in a long time, so I had a chance to go back and tweak some things and change some things and make it even more perfecter, which was fun.

But as I was doing the presentation, I spent probably a good week or so at least like in the slides and strategizing and mapping it out and just, you know, doing all the stuff to try to make a really good presentation. But as in the middle of it, I had this epiphany, I had this like, aha. And it was interesting because, you know, I was, I was wondering like, why am I spending so much time on this one presentation. Like, and, um, uh, it's interesting because, um, I was thinking about like the movie industry, right? Like people go and they make movies, excuse me. And obviously the big movies go and they make a billion dollars, you know,

and the small movies will make a couple million dollars. And it's, you know, and they go and they spend all the time, like writing scripts and hiring actors and filming the thing and the editing and then the promotion and all this stuff, right, and I don't know how much most movies make, I don't know what the average is, but, you know, this was, like, the equivalent of producing a movie, if you think about it, and the reason why it was okay and fine for me to dedicate the time, like, you think about it, you know, last night was opening, it was the opening premiere night night and we did just shy of a million dollars. Whoa, a bird just almost hit me, hit my car. Sorry.

Yes, we're live. Yes, I'm driving while I'm recording this. I'm safe though, I promise. Anyway, it was interesting because we did just under a million dollars in sales. It hasn't been 24 hours yet. By 24 hours mark will pass that which is cool but like thinking about movies like opening premiere night right they open up and they go in the box office they did x amount you know 10 million dollars in sales opening night or whatever and then and then they roll out for the you know the opening week which is where the most money comes out and then from there you know they run it for a couple more

months in the regular theaters and it goes goes to, like, the dollar theaters, and it goes to Netflix and DVD. Well, at least it would be DVD. You used to end up in Blockbuster, but now it's, like, it's on Netflix or Redbox or, you know, but they're making money with their whole thing, and they put that much money in a movie because if they do it correctly, you know,

over the next 12 months or so, it could make, who knows, you know, big movies, billions of dollars, normal movies, who knows, five, ten million bucks or something they might make on an okay film. I was thinking, conceptually, this webinar that I did, we perused, put a lot of time and effort into it, plus the product on the back end, which is a brand new certification program that we're really proud of. It could and it should be, I don't know, it's a 10, 15, $20 million a year business.

Now it's done. And it took, you know, obviously there's the product side and the business side. We had to set up and get all structured. But then there's like the marketing, you know, it was a good week of hard effort on my side. We were creating the slides and the presentation. But it was like making a movie, right? And that movie will pay me now every single year for, you know, this year and hopefully every year for next who knows how long, which is kind of cool. So it's like the equivalent of making a movie. I've seen about that. I'm like, man, this is such a cool thing. Like that's the art that we get to be part of that we get to do.

And we get to create, right? Like I'm not, you know, I'm not making movies, but I'm making these things that also produce cash. It's a presentation. It's a, you know, my, my thing was longer than a movie. It was almost four hours long. I think my presentation was almost two hours. And then I had a whole bunch of funnel builders come on and tell their stories, which was so cool. They showed their story. Everyone had a different angle of how they did it, why they did it, and what their life looks like now because they did it. But it would have been going for almost four hours. Oh, some of the other things we did that were some of the tweaks and the changes.

Instead of just doing the webinar, I was trying to, I had a camera on me, so I was looking at the webinar. So I was looking at the audience while I was going through the slides, which was fun, but also more exhausting. Because normally I'm doing a webinar, no one's looking at your face,

and so you can just be normal. I have different video clips I've played during my presentations. I would sneak out and get a drink of water or take a break. Whereas this one, there was like, everyone's watching me the entire time. There was no sneaking away.

I had to be on for four hours. That made it twice as tiring. I was so worn out from it. But it was really, really cool. I'm not going to lie. As proud as I am of the presentation, there's stuff I didn't get done in time. Two of my friends that are in the Category Kings mastermind, Joe and Eileen, George Joletti and Eileen Wilder, who are both speaking to Fun Hockey Live this year, by the way. You need to come hear them speak. They're

some of the best stage presenters I've ever seen. At the last Category Kings event, they shared this framework of how they do their presentations. In fact, you'll notice I was trying to weave it into everything, the whole presentation, but I ran out of time. But I brought some things from, I learned from them and weaved them in that were so powerful and so cool. In fact, I had people tell me like, man, you added stuff to the perfect webinar this time. And I was like, yes, these are all things I learned from Joe and Eileen that I weaved into it that were so cool.

Like I said, if I do this presentation again live, if I spend another two or three days off time, enough time to get it all polished and add some of these other elements in that I learned from them, but just, uh, the structure, how you tell stories and how you weave people into those stories and how you, how you bring like they, like the bad guy, like the other person into it. And, and, um, like so many cool things. But anyway, I challenge you to watch that webinar. Um, I'm not sure when this podcast will go live, but, um, live, but again, maybe I'll post it as an episode here inside the podcast. It'll be kind of fun.

You can just listen to it. If not, I'm sure on the email list, you'll get emails promoting it, but it's for the new Funnel Builder program. So worst case, it'll be at funnelbuilder.com eventually. So maybe if you want to go search for it, go watch it. You can see it there. It was also fun because we're talking about this concept, which is, you know, how you make money as a funnel builder and not building funnels for yourself, but for other

people. And, and obviously, you know, we try to be as compliant as possible. And it's like, how do we do an entire four hour presentation about giving income claims, talking about how much money somebody can make or anything like, you know, I'm very aware of the rules that the FTC and the government has and try to be very respectful of those and and be as careful as possible and everything and so it was fun because like you know everyone's like wanting to share like how much money they you know how much like everyone wants to share they're excited like they want people like to get it and like i told all the

the case you know all the funnel builders came on cases like you can't talk about how much money made like you can't share about how much money you made. Like, you can't share. Like, but the people, people understood like that we did this and this and this. I'm like, I know, I know. But like, the FTC does not want us talking about income claims or sharing financial numbers or stats or things like that. And so it was funny because just watching them also try in the testimonial section to like, you know, to tell their story and like, I wish I could explain to you guys how amazing this is, but trust me, it's so good. And like, I know some of their stories, their numbers,

and it's like, oh, it's so, so interesting. But anyway, I had a good time. It was fun. So tell you this for a couple reasons. Number one, um, think about that as, as the way you're doing stuff, like you're writing a movie, like you're producing a movie, you're doing the editing, like look at what you're creating as that, right? You gotta create the product, the marketing, the promotion, all that kind of stuff. And if you do a movie right,

man, imagine making a million or 10 million or I don't know. Again, I'm not making income claims, but just imagine like that's the equivalent of a Hollywood movie, right? You see when the movie comes out and you see what they made on opening night and box office sales during the weekend

and stuff like that. Like same thing can happen for you and for your webinar. So spend the time. Go and write a webinar. If you haven't yet, go to perfectwebinarsecrets.com. Pay seven bucks, get the perfect webinar script. Same one that I used for this webinar. Study it, master it, learn it, understand it.

Also, read the expert secrets book. I go deep into the psychology of the script there. That's the game, you guys. It's such a fun game we get to play. So I hope you guys enjoy this. Uh, I'm going to hit the office to look at the aftermath of the webinar today. We're going to plan out the followup sequences and the replays and how it's going to work and all the rest of the campaign, because my goal is to triple as what we've done from

the, uh, from the live webinar to, um, to the closed car. So you gotta go execute that now, which is the next part, right? We execute the product. We execute the fulfillment of the product. We execute the promotion of the webinar. Then we execute the actual webinar. Then we execute the campaigns that follow up the webinar to increase close rate and sales.

And then we'll go execute the fulfillment to make sure people have the most amazing experience of all time. And that's the game we're in. Like how fun. and then we'll go execute the fulfillment to make sure people have the most amazing experience of all time. And that's the game we're in. Like how fun. This is such a cool, I don't know, such a cool business, such a cool industry. If my voice sounds weird, my voice is totally shot.

You guys can probably hear it. This is Raspy Russell. No, this is Russell who spoke for four hours straight yesterday yelling atop his lungs, whose throat and voices is punishing him today. Oh man, so much fun. All right, Thanks guys for listening. I appreciate you all. Go write your webinars. Now's the time. Write your movie. In fact, it's funny in the webinar, I told the story about, uh, I think it was John Lennon told Paul McCartney. Uh, he said,

we should go write ourselves a swimming pool. Um, which the story behind that is like, they wanted a swimming pool. So instead of going and paying for it, like, Oh yeah, let's go write it. Let's write ourselves a swimming pool. Let's write ourselves a song that makes us enough money to pay for the swimming pool, so instead of going and paying for it, like, oh, yeah, let's go write ourselves a swimming pool. Let's write ourselves a song that makes us enough money to pay for the swimming pool. And, yeah, for you guys, go write your swimming pool. Go write your webinar. Go write your, what is it you're looking for? Your swimming pool, your house, your vacation.

Go write it. Write that webinar and have it paid for. So, all right, thanks, you guys, for listening. Appreciate you, and we will talk soon. Bye, everybody. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode, then please take a screenshot on your phone

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