Marketing Secrets with Russell Brunson - The Atlas Shrugged Interview - Part 5 of 5

Episode Date: December 2, 2020

Welcome to the final segment of this special interview! In this episode you get to hear Russell answer all these interesting questions: Who do you look up to? What is Tony Robbins like? How do you “deal” when things get heavy? What do you sacrifice for success? Is there closure as an entrepreneur? What do you want to be known or remembered for? Russell and Josh chat about all this and much more in the exciting conclusion to this “Atlas Shrugged” interview series. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson, and I want to welcome you, first off, to the Marketing Secrets podcast; and, second off, to the last part of our five-part Atlas Shrugged interview series. The exciting conclusion. At this time, we'd been going for three-plus hours. I was really, really tired. If I sound like I am kind of out of it, it's because I was probably a little bit out of it. We started the interview at 8:00 or 9:00 at night, so this is probably midnight or so. The night before, I had slept three hours. Or, two nights before, it was three-and-a-half... Three hours and 12 minutes. I remember. I wear an aura ring, so I track my sleep cycle. So, the night before, I slept three hours and 12 minutes. The night before this was, like, five hours. So I was tired. I was worn out. But I still had a lot of fun with it. I think Josh is a great interviewer. And I think that we had a lot of fun talking about all this stuff. So, with that said, you guys, hope you enjoyed this interview series. And, when we come back from the theme song, you have a chance to jump right into the exciting conclusion. Part five of the Atlas Shrugged interview. Josh Forti: So, one of the things you talk about in... Well, actually, expert secrets. But I think they mention it... She kind of mentions it in this book, too... is creating belief by looking up to somebody. And, if you can't see it, if nobody else has done it, then it's hard for people to kind of imagine it and ingrain it. Like, for me, I look up at... I'm like, "Who do I want to be like? What business do I want?" I'm like, "Okay, cool." Like you and your books, I want to be like that type of bit here. And then Katie Richards is another one. Being a powerful person, just in general. Okay, like, these are the people that I look up to, and I'm like, "Okay. That's what I'm going towards." So, for you, who are those people? Like, in your life. That you look up to, and you're like, "Okay, that's it." Because I feel like, the higher you get... And, I mean, you're not all the way up the ladder, right? There's still plenty more. But you're way above where the average person is going to get to. The average person has a lot of people they can look up to. You, there's a lot less options, I feel like. Who are those people that you look up to and go, "Okay, that's who I'm trying to be more like," or, "That's where I learned my lessons from." Russell Brunson: Yeah. There's different parts of my life for different people, too. You know? Josh: Yeah. Russell: I look at the business side, I know the companies I aspire to be like. Salesforce, Shopify, HubSpot. Those are companies that are just like the next tier, but from where we are. That they've crossed the chasm, where we're still trying to figure out how to... That next tier. Right? Josh: Yeah. Russell: I think watching them has been... That's when we said we'd go to DreamForce two years in a row, just because I wanted to... And I talked about it, actually, on my podcast. Because when I was out there, it was like... And you need to see it to understand it. Because I remember, when I was wrestling, my dad, my freshman year, took us to the... I had just started wrestling. He took us to the state tournament. I saw this guy on my team win state. And I was like, "That's what I want." Exactly what it was. That'd be my goal. And you see it to do it. So I think for me, those are kind of the businesses that I look up to. People, I mean, Tony... From an influence... Like, people speaking, Tony still, to me, is like... Who's bigger than him, right? Josh: Right, right. Russell: Or better. And the fact I've had a chance to build a friendship with him is really cool, because it's been interesting to see him not on stage. You know what I mean? Like, everyone has a chance to see him on stage, and he's the best in the world on there. But then you see him offstage, and see who he really is. And it's just cool to see that, I don't know, someone who's been doing this for that long, consistently, who still cares, who's still doing this. He doesn't need money, but he still is doing events almost every day of the year, because he wants that. So I think that- Josh: He can stop. Russell: Yeah. And I get it. I have so much respect for that. So I think that's a big thing. Yeah. Just, different areas of life, there's different people. But- Josh: What's it like- Russell: I've tried harder and harder to get closer and closer to him, because I like seeing... I like understanding them, not just from the outside, but understanding from inside. Because it's just a different perspective that you don't get. You know what I mean? Josh: Yeah. What is it it like? What is Tony like? Russell: Honestly, he's like a little kid. We went to his house, and... I can't talk with details, but he had a slide in his house, and he went down the slide with us, and it just... It was really cool. And we had a chance to go with him and do the meditation thing. And the way he served us, when we were with him at his house, you can tell it's how he wishes he could serve everybody. You know? And that just is hard. Like, you saw him... He's in this room serving us, and he's crying, and you see this emotion. And you're just like, "Oh my gosh," like, "he would do this for everyone if he could." But he can't. So that's why you do these big scale things. But it's the best way he can do that. But I think, if he could, he would do that for every single human being he could. It's just really... I don't know. It's cool. There's been a lot of situations, when I've been around him, where he could have not... He could have easily, like, turned it off. You know, but it's sincere. He doesn't turn it off. You know what I mean? And I try to be that way as much as I can. And hopefully you've seen, now with me and my kids? Josh: Yeah. Yeah. For sure. Russell: I try to. And obviously, there's Russell, who's a more introverted, more reserved, and then there’s Russell who’s gonna be like, "Ahh!" But it's still the same... Hopefully. I want to be growing like that. Like, I'd respect him, because he's... In every situation I've seen him, he's always been sincere. Which is not... I can't say that about most people in our industry, and our world. Josh: Yeah. For sure. Russell: Which is unfortunate, because it's just like, "You are..." I remember one time I was in an event, and I heard this guy speak. He was awesome. And he just breaks down crying in the middle of this event, in the middle of the speech. And I was like, "This guy is great." And he got offstage. And he looks at me, and he's like... He said something like, "I pulled out the fake tears again." And I was like, "What?" I remember just feeling like... Ugh. I just felt so sick. How does someone do that and not... He was all proud of it. Like, "Ha," like, "I got them with my..." I just remember feeling so... Just dirty. And I just didn't like that. I was like, "I don't want to be that way. I want to be..." I don't want people saying, like, "Oh, yeah, Russell's different here than here." I don't want people saying that. Josh: Yeah. Like, one consistent person. The same person on and off stage. Russell: Yeah. Josh: There's certain people that... You just know. You meet them, and they're just genuine all the way through. Right? Russell: Mm-hmm Josh: I'm trying to think... Like Catherine Jones, right? For example. She's awesome, right? We had dinner. I had dinner with her, and... Well, God. I had dinner with her, and some friends... Russell: "What am I allowed to say in the podcast?" Josh: Yeah. No, her and some friends, when I was in Utah last. And I've had her as a client. I've watched her speak on stage, in front of... Live. I've had dinner with her. And it's like, it is the same person. Right? Russell: So cool. Josh: And there are people like that. And they're rare. I really do think- Russell: That's what people say. Like, "You never want to meet your mentors, because they're going to disappoint you." Josh: Yeah. Russell: Because of that. Because it's like, "Oh, you put them on this pedestal, and you see them in real life, and you're like... 'Huh. Well. That's disappointing.'" And then it negates all the stuff... That's my biggest thing, is that I don't want somebody who... I gave them something, to help them, and they see me in real life, and it's like, "Oh." It negates- Josh: Yeah! Russell: All you just gave them. Which it does, right? Josh: It really does. Because it takes away the trust factor. Russell: Yeah. And so it's just like... I don't know. Because I think I was nervous meeting Tony the first time. I was like, "What if..." Josh: Yeah, no kidding. Russell: You know? And you see him multiple times, over and over and over, and you're just like, "Cool." It's just neat to see that. Josh: So, what's interesting is, one of my biggest reservations about Tony before... You, and Funnel Hacking Live, was actually the thing that warmed me up to Tony. Because I didn't really know a whole lot... I'd never experienced Tony like I have at Funnel Hacking Live, or anything like that. It's so crazy. You walk into the room when he's talking, and it's like you feel the energy shift. Russell: Nobody on earth has presence like that. Josh: It is insane. Like, everyone tells you about it, but then you don't really believe it until you experience it. And I remember, actually, it was in Orlando. The first time, when he was down there or whatever. And I remember, he came... He was in the room... I was in the room when he entered. And energy, obviously, just like when anybody walks on stage, was quite ramped up. But then he just went into his normal talking. And I remember leaving the room. And, most people, you walk in and you feel it? And I remember opening that door, and shutting it, and like... My whole body shifted. Out of this high energy state, into the low energy state. And I felt like, if I was in that room, I could literally go forever. Right? It was just this nonstop source of energy. But what was interesting about Tony is, Tony doesn't really talk about God. Which is super interesting. Like, I don't know what faith Tony is. And maybe he's talked about it in something about that. And so, for me, one of the biggest struggles that I had... Because, well, growing up, and when I first the house, and when I first got into the entrepreneurship, I, like, really wrestled with God. Right? Especially, you know, going through the death of my brother was actually, ironically, the thing that brought me back to God. But I really, really wrestled with that. And so, for Tony, it was like, he's got all this energy, and he's connecting to this higher source, and he's talking about all these things, but he never... He never ties it to anything. He never gives credit to... Well, in this story I'm telling myself at the time, he's never giving credit to this higher... thing. Like, where does that all come from? And then, the more I got to know Tony... Not personally, but through his work, and through watching his videos, and seeing him at Funnel Hacking Live... I'm like, "I don't know what it is that he believes." I've never sat down... And if I ever get to interview him, I'm absolutely asking him that question. But, whatever that is, I don't think it's possible to be incongruent. Because it's... I don't know! It's not of Earth, almost. It's like you're tapping into something that isn't... In in order to operate at that level, you can't be selfish. Like, you know what I mean? Do you sense that with him at all? Like- Russell: Yeah. And he is, I think... And I'm sure you've seen it before. You talk political, and your audience is cut in half, right? Josh Forti: Yeah. Russell: I think for him, he's traveling such a world-global thing. I mean, Tony is Christian. But it's tough because half the world he speaks to are not Christians. Josh: Right. Russell: And so he... He draws that line, because he doesn't want to alienate people. Because he's like, "I'm here to serve God, and..." Josh: Right. Russell: “God didn’t send me to serve a certain group, it’s to serve everybody.” I think... That's my guess, as to why he doesn't anchor that in as a hard thing. Because his audience is so massive. But he definitely, if you ask him, he definitely knows where it's coming from. You know what I mean? Because, wherever he talks about it, he's... You know, the first time he told me, he's like... It's funny, because I'd experienced this myself, and didn't have words to put to it. Because I come on stage, I have a plan, everything's there. I start talking, and all of the sudden, like, something comes through me? And he's like, "It never comes out the way that I plan, but it always comes out perfect." And he's like, "As long as I follow that, it always just works out perfect." Josh: Yeah. Russell: And I've had so many times where I... Again, I start talking about something, I don't know where I'm going. I'm like, "Why am I talking about this?" And then all of the sudden, it's like, "Oh, wow." And there's somebody... Like, that was the thing that- Josh: Connected it. Russell: Shifted it for them. You know what I mean? And I think the more that you tap into that, the more... Again, it comes back to what I talked about before, like, where you do that... God's giving you this thing, and if you have stewardship over it, and you use it, he'll give it to you more and more. And Tony, now, who's been doing it for 40 years... Josh: It's actually super interesting you say that. So, literally, every Tuesday, I meet with Katie. Right? And we have our one-on-one call, and we talk for an hour. And one of the topics of conversation was, I was like, "Katie..." We were actually talking about getting ready for this interview. I was like, "I don't feel nervous. At all." Right? And I'm like, "And I'm getting so many texts and DMS or whatever, like, 'Oh my gosh, are you nervous? What if you mess up?'” And, so many… So many different things, right? And I'm like, "I don't feel any of that. I feel like this is just like, 'All right, cool. I'm flying out to Russell. We're gonna hang out. It's gonna be great. We're gonna go.'" And I'm like, "So, why is everybody else telling me I should be nervous? Right? Like, why is that a thing?" One of the things that she said was like, "Being who you are, being your person, knowing yourself, and, like, doing this..." But one of the things that we talked about was some of the things that you have to accept by faith. And I was really wrestling with this idea of, like, "Am I supposed to be prepared?" Am I? Russell voxed me and was like, "This is the first interview he's ever prepared for." I'm like, "I just read the book. I don't have any notes prepared for him! I'm just gonna show up and talk, right? That's what I do." And she's like, "But that's your superpower. That-" And sometimes you have to just have faith. And she's like, "You prepare 80% of the way, and leave the 20% up to God." And she's like, "And most people are not going to understand that. And, for a lot of people, that's going to freak it out." But she's like, "How many times have you prepared something 100%, you knew every word you were going to say?" And I'm like, "Very little." She's like, "Well, think back to one of the times that you did." I'm like, "Okay," and she's like, "How'd it go? I was like, "Well, terrible! Literally. It was some of my worst presentations. The most prepared I come, the biggest it'll flop." Right? And she's like, "And the least you prepare sometimes, you just walk in confidently and you do your best, turns out amazing." Yeah. Because that's what Tony's talking about, like, "It just comes over you." It's like, if you have faith that, when you show up and become... You are the best version of yourself. You show up the most prepared you can be. And you just fully embrace that, and have faith in the rest? God, the universe, whatever you want to call it, I feel like it just works the rest of it out. You know what I mean? Russell: Understood. Yeah. That's why, before I do anything, I pray before. I prayed before this call. Or, what's it called? Before this interview, before I step on stage every single time. Because a big part of it's like... Without that, what good are your words? You know what I mean? If you're doing it with the Spirit, with God... Whatever you want to call it, you know? For me, it's the Spirit. If you're with the Spirit, then it'll touch people, in a way that you can't just by your words alone. And so I always ask that, and I look for help. And I remember, I think Steven Larson, the first time he was working for me, we did our first event in the room over here. And I remember, before I would do the events myself, he started working for me. And I was in the back here. And I was saying a prayer, and he walked in. He's like, "Oh, sorry!" He's like, "That's cool." I'm like, "What?" He's like, "You pray before you go out there." I was like, "Oh, yeah. I'm not going out there by myself!" Like, you know? I'm not that good. So, I need help, and it shows up when you... pray. Josh: All right, I have two questions that I want to ask you, before we kind of go to rapid-fire, to kind of bring this to a close. I don't know. We could probably go all night, but... Russell: You just want us to keep going all night? Or you want us to go to bed? Josh: How much longer do we go for? Are you guys liking this? Comment down below. Let us know. Give some feedback. Do you like it? Do you not like it? What are your thoughts? We've been going for about three hours. And I figured, at least, it was going to go at least this long. Russell: I guarantee there's going to be some of you guys who are like, "I agree with everything," to be like, "I agree with half," or to be like, "I don't understand what they're saying. I agree with nothing." So- That's okay. There's nothing... Again, our goal was not to motivate, was not to try to convince you guys of anything. That's not my goal. Our goal was to flesh out these ideas, and hopefully you guys come on the journey, and get some cool ideas from it, and see how perceive life. I think what's fascinating is everybody has such a different perspective on life. And so many times, when we hear somebody else's perspective, we get offended. And it's like, "What if you didn't get offended, and just listened to their perspective?" And maybe you don't listen to everything, but you're like, "Oh. I'm going to take that, and that. Those are two things that were really cool for me." Just don't pay attention to the rest of it. Right? Because I'm sure, if you paid attention to everything that we both said, you probably got offended at least 12 times. But if you're just like, "I'm just going to take the gold that's good for me, and then leave everything else on the side," you got a dozen amazing things that you can use, hopefully. So. Josh: All right. And so my next question is, who are you voting for? No, I'm just kidding. Russell: Ugh. Actually, last year, I don't... Four years ago... So, I'm a big Jack Bauer fan, and I bought "Jack Bauer for president" shirts. And then, that whole day, I was Instagramming and Facebooking, "I'm writing in Jack Bauer! I'm writing in Jack Bauer!" And I would have if he was a real human. But, anyway. Josh: That's funny. Who was I just... Oh, Leah, I was talking to her on the way, as we were driving to the airport. We were talking about Joe Rogan. And, because Joe Rogan is... It's so funny, because people... Like, Trump retweeted one of his tweets. And Joe Rogan's a big liberal, right? Like, he even said he was going to vote for Bernie, before Biden became the nominee. And so I feel like a lot of Trump supporters, are like, "Yeah, Joe Rogan's a Trump fan!" Like, Joe Rogan is not a Trump fan. That's not at all what it is. And so we were like, "Well, who do you think he's going to vote for?" And I was like, "If I was a betting man, I would bet that he votes for Kanye. That he wrote him in." Because he does this three-hour interview. And Kanye answers... If you watch the interview... I mean, I know it's three hours of your time, and you'll probably never get to it. But it is a fascinating interview. And he asked... Because he keeps trying to bring Kanye back to like, "If you were president, what would you do?" Because Kanye is like, "I'm going to be president. It's not a matter of if, it's a matter of when," right? Like, "If I don't win this year, I'm going to for sure win in 2024." Kanye, I love your confidence. But anyway, so, Kanye answers these questions completely differently. And so, anyway. I don't want to run with that. But, my real question for you... So, you can go long on these, or we can go rapid-fire questions on them. Either way. Atlas Shrugged. Got the world on his shoulders. You feel that. How do you deal with that responsibility? Because I'm sure there's been times, I know in my own life, with my three to five little people that I'm managing, and some contractors, I'm like, "Oh my gosh! If I have to take one more thing, I'm just going to explode!" Right? Like, if we don't... So how do you, how do you deal with that pressure, and not... One of the things that I've had to learn how to do is, I don't know if anger is the right word, but deal with not taking out my frustration on somebody else. Right? Like, God bless Leah. She knows me super, super well. And like she knows the moods where it's like, "Don't ask him a question." Like, "Avoid it, and let him cool off," because if you say the wrong thing right now, I'm just going to inadvertently take it out on her. And I've had to learn how to balance that and communicate that. How do you deal with all that pressure, and still... You've got 400 people looking up to you. I know you don't talk to them everyday, but that's a lot. Russell: Yeah. That's just employees. And you have the community, and... Josh: Right. Russell: Yeah, it gets heavy. A lot. And I think it's funny, because, as you read the book, you know, Atlas Shrugged and walked away from the thing... Josh: Right. Russell: And I think for me, I don't want to walk away. You know what I mean? I don't think... That's a big thing. And I think, because the first part is, I was thinking about it, that... Because I'm a big believer that this, for me, is a calling. It's a mantle. This is what I've been called to do at this time in my life. And since, as heavy as it gets... Like, man, think about other people in a different time who had to carry a burden they didn't want to lift, right? There's tons of them. So I think about that a lot. I reached out to other people who were producers, who I know have heavy... You can ask Garrett White. Every time I'm stressing out to the max, I text Garrett, and I'm like, "Hey, man. Life's heavy. Just thinking about you." And he always sends back something about, like, "Dude, do you realize how you've changed my..." just things like that, that just... It's just like, "Okay, it's worth it. Thank you." And then, in Voxer, whenever someone voxes me something, it's like, this success story of, like, "Dude, just so you know, blah, blah, blah." And on Voxer, you can star things. So I have a whole starred menu of all the people that have told me how the fact that I'm carrying this has changed their life. So I'll listen to those, and I'll listen to four or five or six of them. And eventually, when I hear those things, it gets lighter. And so that's a big thing, for me, is just that... Dave, one of my... I'm not sure if Dave's still here or not. But Dave's one of my best friends. Josh: Is he still here? Russell: No. Josh: Dave. Russell: One of my favorite humans. Yeah. And now he's... Anyway. You know, he's carrying a lot of pressure, now, too. Dave... I don't know if you knew this... Dave is the CEO now of ClickFunnels. He's taking over a huge part of my responsibility. And he's carrying out- Josh: Oh, he's into the CEO role? Russell: Yeah. Josh: Or, is he? Or he's moving into it? Russell: He is. Officially, now, yeah. Internally. And he's... Josh: Congratulations, Dave. Russell: And, looking back now, something I should have done five years ago. He's so much better than me at... Than I am. But I see him, I see Todd, I see that people on our team who are carrying weight. And having other people that you're doing this with, besides yourself, helps a lot. So I think that's a big part of it, too, is just... I don't know. If it was just me, like that, eventually I think I'd shrug and walk away. But I know that there's a dozen other people all holding that up as well, and that helps a lot as well, because you know you're not in it alone. I always tell Dave, I'm like, "Man, if I was going to war, I would bring you. Just because I want you in the trenches with me. You know what I mean?" And knowing that I'm not in it alone helps a lot. So I think a lot of times, it's those things. When you're where, when you're doing it by yourself, that's when it gets hard. I try to not... And I think our default human thing is to isolate, and take the pressure and pain. And just for me, as an introvert, I'd rather isolate. But I try, specifically when it gets heavy, just to, like, "Okay, I can't isolate, or I'm going to just get crushed." Josh: Yeah. Russell: And I reach out, and that helps me a lot to be able to sustain stuff. Josh: Next rapid-fire question, if you will. Success takes sacrifice. So, in managing ClickFunnels, obviously you love it. But what things are you not able to do, or do you wish you were able to do more of, that you are not able to because of the role that you play in ClickFunnels? Russell: Yeah. Stuff like this. I feel bad. There's so many people who ask for podcast interviews and things like that. People that I would love to do it with, but just there's not enough time. I miss... When we were first growing ClickFunnels, and starting it, I just remember coming in in the mornings, and being like, "What should we do today?" And thinking about it, and brainstorming. I miss that part. Now you come in, and it's like, "All right, there's 8,000 things you got to do." And it's like, "Okay," and I miss those parts of it. I don't know, I miss... Not being able to turn it off, but I think... I don't know, it would be nice... I think it's Alex Charfen, I'm thinking about. Like, "You don't want to run off into the white wood." There's times where... And this is dorky. This is the cheesiest thing. Remember watching the last... Endgame? Avengers Endgame. Josh: Oh, yeah. Russell: And, at the end, when Iron Man dies, and... What's her name? Pepper Potts. When she's like, "You can rest now." I remember hearing that, and I was just like... I actually started crying. I was just like, "I feel like I want to rest sometime. I don't know how, or when, or-" I desire that. I don't know how, because there's so much stuff and so many things. And I think, I don't know, I long for that moment. Where it's just like, whatever the... Like at the end of the Bootstrap book. I don't know where or when that happens, but- Josh: Right, yeah. Russell: If there's ever a time where it's just like, "Oh. We did it." Like, it's weird, because in wrestling, there was a thing where you get your hand raised, and then you get to rest. Business, I haven't found that. Like, it's just this constant thing. Where you have victories and stuff, but you never... Again, wrestling is like, you'd cut weight a week, you'd train, you'd practice, and you'd go out there, head-to-head. You wrestle. You get a hand-raise, you go out to eat, and you relax. You sleep that weekend. Monday, you get back to work. I don't feel like, in business, there's ever been that. Like, "Ah." Josh: Do you think it exists? Russell: I don't know. I assume when people sell a business there's some of that, but most people I know that have sold a business... It's harder. Because it's like someone else is taking your thing that your identity is tied to. So that scares me too. And so I don't know. That's something, I don't know if it's like... Is it when I die that I'm like, "Ah." Like Iron Man? I don't know... I don't know. Some day. I desire that. I don't know how to get it, but that's something I'm looking at. How do you get that? How do you get that release you get, where you're just like, "Ah, I did a good job." I think Funnel Hacking Live is probably the closest to that? Josh: Yeah. That's what I was thinking. Russell: Right after it ends? But then also, sometimes... Like two years ago, and it's semi-controversial, and I got blown up for, like, three or four days. And I remember I was like, "This sucks!" Like, "I just killed myself, and now I'm defending myself for three days because of some other speaker who said something that I wish they wouldn't have, but they did, and..." And, yeah. Some of the things like that are hard, but, huh. Anyway. Josh: Are we having Funnel Hacking Live this year? Or, next year, I guess? Russell: Some version of it, yeah. We're in a contract battle with Nashville, where we've done it the last two years. I was just to go there again this year. It typically takes us nine months, for Funnel Hacking Live. Obviously, because of everything, we haven't. We're three months out from when it was supposed to be, and there's no way I can fill it in time. Plus, I don't think we were going to come do there. And so we're trying to push that contract for another year, and then doing a hybrid, something in between. So far, we haven't even got the contract, which is... Anyway. So, something will happen. And I'm dying to not announce it yet, because I don't have finality yet. But some version of Funnel Hacking Live- Josh: What? You mean you can't break something right here, live, at- Russell: I've tried my best! To- Josh: 1:00 in the morning, Eastern time? Russell: We'd love to do some kind of hybrid... Something. Essentially, because I spoke at Tony's thing, where he had the big internet… Josh: Yeah. How was that? Russell: It was really cool. And hard. Because, at first, you come out, and you're in this room, and there's faces everywhere, like, "Ah! That's amazing!" But you're speaking at an event. You shift, and you're looking at different people, which is fun. Here, if you look at people, it looks like you're talking like this. So you have to look at the camera. So, you have a million faces everywhere, and you have to look right here? And you can't- Josh: Oh my God! Russell: And everyone's doing weird things, and so it's kind of hard. Because you're like, I have to look here, or else it looks like I'm not connected to you. But there's so much happening that I want to... It was- Josh: Oh. That's crazy. Russell: It was almost... I don't know if "Dizzy" is the right word, but something that we were just like... It was different. It was hard to get used to. But, anyway, he's building a new place that's three times as big. We're just going to have a hybrid, where half is at... half's the stadium. He said something interesting. He's like, "This year is the year of virtual. Next year is the year of hybrid." So I'm trying to figure out our version of that. And I don't know what that is yet. Josh: Hybrid being part live, part... Russell: Yeah. Yeah. Because I never wanted to make Funnel Hacking Live virtual, ever. Because… it’s this thing. But I also want to make it... Yeah, anyway. So, I'm hoping. I'm hoping the next couple weeks have some finality on that contract, so we can start the next... Whatever the process looks like. So it'll be some version of 2021, for sure. Josh: Cool. Russell: Where people who want to travel will be able to travel. Josh: All right. Awesome. Two more questions. Russell: Okay. Josh: One: what is one thing that people don't know about you? What's a Russell Brunson thing that is a pretty defined part of who you are that people don't really know? Russell: I'm public about everything... Josh: Are you, though? Russell: I don't know. That's a good question. Have you learned anything by me since you've been here in our... Josh: Yeah, a couple of things. Russell: Really? Josh: Yeah. A couple of things. Yeah. More from your wife, though. Yeah. She's told... Russell: She's telling you all the good stuff. Josh: Also, your kids are fascinating. Russell: Yeah. Josh: Yeah. I talked to them for probably 10, 15 minutes. Russell: My kids are the coolest. I think my biggest fear in life is that I am not going to be the dad that they need. You know what I mean? I don't know. He's going to be like... I don't know. Being a parent's way harder than I thought I was going to be. I thought I was going to be amazing at it. I'm like, "I can influence thousands of people at once," but the person you care about and love the most? And same to my wife. I think those are my biggest fears. I don't want to mess up the family. And it's weird because, again, it's like all my super powers are like my kryptonite in a family. You know what I mean? Josh: Yeah. Russell: And so I think I struggle with that a lot of times, where it's just like, "Nah, I'm such a good communicator." I think. Communicating messages. And I struggle communicating with people I love the most. So I think that's it, I think. I am scared to death of cats and dogs. I will not touch them. Josh: Really? Russell: Yeah. I won't touch any animal. They're disgusting to me. And I'm allergic to cats, but the way it came about is, when I was in high school, the girl I was dating, she had a cat, and they went out of town. She's like, "You can watch my cat." And I was like, "Okay." So I came in, and the cat's rubbing against me, so I was petting it, because I'm like... I'd never had an animal before, right? And I'm petting it. And my eyes swole shut. For three days. Three days later, they finally opened again, and the white part was all blood-red. And I don't trust animals since then. You can watch me. My in-laws have cats. I walk in the house, and I stand there. I won't sit on the couches, because I'm like... Because I break out an allergies. If like a dog runs up to me, everyone... You'll see I've kind of turned my... Like, "Don't touch me." Anyway, I don't like animals. Unless you can eat them. So there's something people probably don't know about me. Josh: There you go! Who would've guessed, who would've guessed. All right. Last question. Final question. And I asked this to you... I think I have asked this to you before, but now we're here. We're in person. And we're going to talk. I want you to fast-forward to the end of your life, when you are on your deathbed, and I want you to... All your money, and success, and fame, and influence it's all gone. But you've influenced a lot of people. And you get to leave them with a final message that kind of defines... not what you took away from life, but like the message that you feel like you should put on to some... Pass on, for generations to come. What would you want to be defined by? What would you want that message to be, for people to remember you by? Russell: Cool... And I'm hoping... Honestly, my biggest hope. I'm hoping that when we die, we go to our maker. I'm hoping that we get a glimpse of what our life actually did. You know, like the ripple effect? Josh: Fascinating. Russell: You know It's A Wonderful Life? Josh: Yeah. Russell: When he sees what it was like, before and after? I'm hoping all of us get that experience. Because you have no idea what you're actually doing with it. But I'm sure what we're all doing is... Anyway, I'm praying that we get that moment, because that would be... Anyway. I think my message that I- Josh: That would be so cool. Russell: Yeah. Can you imagine that? Josh: Yeah. That'd be wild. Russell: Yeah. Josh: We need to do a podcast just about our faith. That'd be cool. That'll be our next one. Russell: Okay. That'd be fun. Josh: Next one, I'll fly out here for, and we'll just do it, just about- Russell: That'd be fun. Josh: Just about God, and faith. All right. Russell: That'd be fun. But I think for my message, I would leave it as, I think that... Again, just to tie back to what we talked about initially, I think a lot of us start these businesses, or start whatever we're trying to do, whatever we're called to do, you start initially out of greed, right? It's natural, man. We have these desires that make us want to do stuff, right? And I think for me, when I first got started in this business, I just thought it was to make money, and all these kind of things. And I saw, even when it started having an impact, I mean, "This is cool, this is cool." But it wasn't until... I had a coach a few years ago. She's amazing. And I remember she asked me about what I think God thinks about my business. I'm like, "Why would He care about this?" He cares about how I'm living my life, and I'm keeping to the Commandments and stuff, but why would He care about this?" She's like, "Don't you see it?" And I'm like, "See what?" She's like, "You don't see what He's... Who you've become? His hand in your life?" And it never had crossed my mind. And she started helping me understand, like, "This thing that you're doing is not just to make money. This is a calling. This is literal... This is a calling. You were called of God to do this thing, and the ripple effect, and people's lives you're changing... Even though you're helping people to start businesses, build funnels, it seems like it doesn't matter, but it does. Because it frees people, and then they can change people's lives. And the ripple effect is huge." And she helped me understand that day, in such a profound way, that just these things that we're doing, it's a literal calling from God. I think if I was on my deathbed, I would want people to know, like, when you feel that tug, or that nudge, that thing that starts you on this journey, that's not just like, "Oh, it'll be fun. Oh, I'll make some money," or whatever. It's literally God giving you something. This is your stewardship. Do something with it. See what it is. I think, if you realize that... Since I've realized that, it's been different. Now that I know that, it's like, "Okay, I'm going to run as hard as I can. Because this is not just an idea I had. This is a gift." And it's like these tests, like, "What am I going to do with this?" And then when you look at it from that lens, it's like, man, you can do and create... You have more faith in yourself, because it's not yourself, right? I get scared every time I get on stage. I got nervous before this. Like I get... "You're probably confident, because you're on the stage in front of 35,000 people." No! I freak out in front of, like, 20 people! I get so nervous. But I'm like, "I know that I can do it, because this is a calling that was given. And He's not going to give me something that I can't do." And so I think that, if I could help people understand that... I don't know the right way to articulate it, but I think if everybody understood that, how real that actually is, it'd make you run harder, make you work harder, and make you braver, and make you have more courage, more... All the things you need to get that message out. Because you were called. It is a literal calling. And you're probably not worthy of it yet? Like, when you get it, you're not worthy. Like they say, "He qualifies, so he calls," right? You're not qualified right now, but the act of you moving forward is what qualifies you, and what prepares you for the calling. And I think that, if people understood that, man, people would focus so much less on themselves and on their situation and just, like, "All right. Here's the baton. Run." Right? Josh: Yeah. Russell: You're now gonna start running. And you would do it with perfect faith, because you know it's from somebody beside yourself. And I think if people understood that and believed, it would change everything. Josh: Russell. Thank you so much, man. Russell: Yeah, man. Josh: This was so much fun. Russell: It is fun. Josh: I'm so glad we were able to make this happen. Russell: How long do we have to do... Where are we at? Josh: We're at three hours and 18 minutes. Russell: Dang. And we're still here? Josh: Three hours 20 minutes. Yeah. Russell: Dang, a lot of people still here. Josh: Yeah. I've got... Yeah. Quite a bit. Russell: Thanks for having me, man. Thanks for coming all the way out here for this. It was cool. Josh: Yeah. Of course. Yeah. And- Russell: Oh, and we have the comments now. Josh: What do you guys think of the interview? Yes? Good, bad? Thumbs up? Rate it! On a scale from 1 to 10. On a scale from 1 to 10, give us a rating. 1 to 10. Russell: "I used to think Russell was cool, but now I think he's crazy," or, "I used to think Russell was crazy, now I think he's cool." I'm good with all those things. I'm just curious. Josh: Russell, God bless you. God bless your wisdom and mission. Look at this. Thank you so much. This is amazing. Russell: Smileys are here. What's up, Smileys? Josh: Let's go, let's go. What's up, James Smiley? Great stuff. Awesome. I love it, I love it. I could do... A 1000. We got a 1000 out of 10. Russell: Dang! Josh: That's pretty darn good. Russell: It is really good. Josh: 12? 12 out of 10. Russell: Oh, so fun. Josh: Brent? what's up, man? All right, we're going to have to do this again. Sometime when we can sit down and talk about God. That one, we're really gonna have to get prepped for it. Oh, do you know Nick Robbins? Russell: Not off the top of my head. Josh: All right. He's kind of in the ClickFunnels world? He ran an agency, sold it, but still remained a partner, and then got bored, and then came back into it? Anyway. So he and I had, I think, a three-and-a-half-hour conversation about God. So, it's interesting, because he and I actually have a lot of similar beliefs, but he doesn't believe in God. So he's like, "Yeah, I think there's something out there, and it's something intelligent," or whatever. And so we had a... He uses language. And I don't, typically. And so we had all this big, long, huge debate. So, and we've gone there and said that. Russell: That's fun. Josh: Yeah. So. Russell: I think one of the most fascinating conversations I ever had was with Howard Berg, the world's fastest reader? That guy's, like, 30,000... Josh: Yeah. Oh, that's right! He came here, didn't he? Russell: Yeah. A couple of times, since we've hung out. He's read 30,000 books. I was like, "I can ask this guy any question I want." And so I asked him. I was like, "What's your opinion on God?" And I remember he told me, he said... Because, again, religion usually causes fights. Because, like, "Well, I believe-" you know, and it's so cool, because he's like, "Well, most people read one book, and then they base their belief in God on this one book." He's like, "I've read..." I can't remember what it was... "Like, 1,200 books on God, from every perspective." And he's like, "Based on that, this is what I believe." It was just so cool to see that, I think. And I feel like all of us, instead of us being like, "This is my way, this is my way." It's like, just hear... Even if you completely... I completely disagree with so many people's opinion, but I still hear it. Because, again, why do they believe that? There's something. There's a reason why they believe that. I want to understand that. And, anyway. And it's just so interesting. Josh: That's my big thing. My big thing is like... And that's one of the hardest things, for mem is figuring out... My beliefs are always changing. That's probably reason I started the podcast. I just wanted to talk to people. Right? Like, if I'm wrong... I'm so excited whenever someone comes in and is like, "You're wrong, and here's why!" And I'm like- Russell: "Sweet!" Josh: "Oh my gosh! Thank you so much! I know what I'm onto next! Yes!" Right? Where everybody else is like, "I don't want to be wrong. What are they-" I'm like, "If somebody comes in and proves my idea wrong..." Like, my ideas are pretty thought-through. And I'm a really thought-through person. I know why I believe what I believe, not just what I believe. Right? So if somebody can come along and challenge that? That's one of the things that is so attractive to me about Leah. Leah was smart. She challenged even beliefs that she maybe even agreed with. She'd play the devil's advocate, and change, and challenge it. And I'm like, "that's what I like. I want to grow and expand like that." So, anyway. Russell: Yeah. That's awesome. Josh: We'll have to come back and do that, so. All right. Russell. Thank you so much, man. Super, super appreciate it. Guys, as always. Hustle, hustle. God bless. Don't be afraid to think different. And who knows? You might just end up in a chair next to Russell Brunson. So, that'd be awesome. Guys, as always, hustle, hustle. God bless. Don't be afraid to think different. Those of us that think different are going to change the world. By using funnels! And other stuff. Russell: Yeah! Josh: I love you all. And I will see you on the next live stream episode. Take it easy, man. Russell: Bye everybody. Josh: Peace! Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up, everybody? This is Russell Brunson, and I want to welcome you, first off, to the Marketing Secrets Podcast, and second off, to the last part of our five-part At The Shrugged interview series, the exciting conclusion. At this time, we've been going for like three-plus hours. I was really, really tired. If I sound like I am kind of out of it, it's because I was probably a little bit out of it.

We started the interview at like eight or nine o'clock at night, so this is probably midnight or so. The night before, I'd slept three hours, the two nights before is three and a half hours, three hours and 12 minutes. I remember I wear an aura ring. So I track my sleep cycle. So, uh, the night before I slept three hours and 12 minutes the night before this was like five hours. So I was tired. I was worn out, but I still have a lot of fun with it. Um, I think Josh is a great interviewer and I think that we had a lot of fun talking about all this stuff. So with that said, you guys, um, hope you enjoyed this interview series and we'll come

back in theme song. You have a chance to jump right into the exciting conclusion. Part five of the Atlas shrugged interview. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world

and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. So one of the things you talk about in well actually extra secrets but i think it um i think they mentioned it she kind of mentioned it in this book too is like creating belief by like looking up to somebody and like if you can't see it if like nobody else has done it it's hard for you people to kind of like imagine it and ingrain it. It's like, who do you, like, for me, I look up at, I'm like, who do I want to be? Like, who, what business do I want? I'm like, okay, cool.

Like you and your books, like, I want to be like that type of bit here. And then like for Katie Richards, it's another one. I'm like being a powerful person just in general. Like, okay, like these are like the people that I like look up to. And I'm like, okay, like, that's what I'm going towards. So I'm like, for you, who are those people like in your life that you like look up to and you're like, okay, like that's, that's because i feel like the higher you get and i mean you're not all the way up the ladder right like there's still plenty more but like you're way above where the average person is

going to get to the average person has a lot of people they could look up to like you there's a lot less options i feel like it's like who are those people that like you look up to and go okay like that's what i'm trying to be more like, or that's where I learned my lessons from. Yeah. Um, there's different parts of my life for different people to, you know, like I look at the business side. I think the companies I aspire to be like, um, Salesforce, Shopify, HubSpot, like those companies are just like the next tier. But from where we are that, that they've crossed the chasm where we're still trying to figure

out how to that next year. Right. Yeah. I think watching them has been, that's what we said. We go to dream, dream force two years in a row just cause I wanted to, um, and I talked about actually my podcast when I was out there,

like I needed to see it to like understand it. Cause like, um, I remember when I was wrestling, my dad, my freshman year took us to the rest. I just started wrestling, took us to the state tournament.

I saw this guy, my team would stay. And I was like, that's what I want. Yeah. Exactly. What? Yeah.

Yeah. That'd be my goal. Um, and I was like, yeah, again, you just see it to do it so i think for me like um those are kind of the the business i look up to and people i mean tony from like an influence like people speaking tony still to me is like who's bigger than him right right right uh or better and like the fact i've had a chance to build a friendship with him is really cool because i it's been interesting to see him not on stage you know i mean like everyone has a chance to see him on stage he's the best in the world on there but then you see him off stage and see like

who he really is and it's just cool to see that um i don't know somebody who's been doing this for that long consistently who still cares who's still doing this he doesn't need money but he still is doing events almost every day of the year because he like you know he wants that so i think you can stop yeah and i get like i have so much respect for that so i think that's that's a big thing um yeah just different areas of life there's different people but um what's it like tried harder and harder to get closer and closer to him because i like seeing i like understanding them not just from like the you know the the outside but understand from inside because it's just it's a different different perspective you don't get typically you know i mean yeah what what is it like like what is tony like um honestly he's like a little kid we went to his house and uh i can't talk with

details we had a slide in his house he went down the slide with us and just it was really cool and like uh we had a chance to to go with him and did a meditation thing. And the way he served us when we were with him at his house, you can tell that's how he wishes he could serve everybody. And there's this heart. You saw him. He's in this room serving us. And he's crying.

And you see this emotion. And you're just like, oh, my gosh. He would do this for everyone if he could. But he can't. So that's why he's doing these big scale things. But it's the best way he can do that.'s the best way he can, he can do that. I think if he, if he could, he would do that for every single human. It's just, it's really, I don't know. It's, it's, it's cool.

There's been a lot of situations where I've been around him where he could have not, he could have easily like turned it off, you know, but it, it, it's sincere. Like it's like, you don't turn it off. You know what I mean? And I tried, I i i try to be that way as much as i can and hopefully you've seen that with my kids but yeah yeah for sure i tried to and obviously like there's russell's more introverted more reserved than russell's gonna be like but it's still like the same hopefully like i you know i want to be congruent like that like i'd respect him because he's in every situation i've seen him he's always been congruent yeah which is not i can't say about most people in our in our industry yeah for sure

this is unfortunate because it's just like you were i remember one time i was in an event and i heard this guy speak is awesome and like he's breaks down crying in the middle of his vent in the middle of speech i was like this guy's great he got off stage and uh he looks at me he's like uh he's like uh you say something like i like, I pulled out the fake tears again. I was like, what? Like, I remember just feeling like, oh, like I just felt so sick. Like, I would like, how does someone do that? And like, not, he was like all proud of it.

Like, oh, like I got him with my, with my, and like, I just remember feeling so, ah, just dirty. And like, I just didn't like that. I was like, I don't want to be that way. I want to be, I don't want people saying like, oh, like, yeah, Russell's different in here than here. Like, I don't want people saying that. Yeah. Like one consistent person, like the same person on and off stage. Yeah. Like there's certain people that like, you just know, like you meet them and they're just, they're genuine all the way through. Right. Like I try and think

like Catherine Jones, right. For for example like she's awesome right we had dinner i had dinner with her and um well god i had dinner with her and some friends yeah her and some friends um when i was in uh in in utah last and like like i i've had her as a client i've watched her on speaker stage of funnel hacking live i've like had dinner with her it's like it is the same person right so cool and like when you and there are people like that and they're rare that i really do that's people say is like you never want to meet your mentors because they're going to disappoint you yeah because of that because it's like oh you put on this pedestal and you seem in real life like huh well that's disappointing then that you then it gates all the stuff that's my biggest thing is i don't want

somebody who like i gave them something like to help them and then they see me real life and it's like oh and it gates yeah you just gave them which it does right, and then they see me real life, and it's like, oh, and it negates how you just gave them, which it does, right? It really does because it takes away the trust factor. Yeah. And so it's just like, I don't know. I think I was nervous meeting Tony the first time because I'm like, what if? Yeah, no kidding. And then see him multiple times over and over and over, and you're just like, cool.

It's just neat to see that so what's interesting is one of my biggest reservations about tony before like you funnel hack the live was actually the thing that like warmed me up to tony because i didn't really know a whole lot like i never experienced tony like i have like a funnel hacking lab or like anything like that like it's so crazy like you walk into the room when he's talking and it's like, you feel the energy. Nobody on earth has presence like that. It is insane. Like everyone like tells you about it, but like, you don't really believe it until you experience it.

And I remember actually it was in Orlando, um, the first time, like when he was down there or whatever. And I remember he came, like he was in the, like I was in the room when he entered and like energy, obviously just like when anybody walks on stage was like you know prepped up but then like he just went into his normal talking and i remember leaving the room and like most people like you walk in and you feel it and i remember like opening that door and like shutting it and like the whole like my whole body like shifted out of this high energy state to the low energy state i felt like if i was in that room i could

literally go forever, right? Like it was just this nonstop source of energy. But what's interesting about Tony is like, Tony doesn't really talk about God, which is super interesting. Like, I don't know what faith Tony is. And maybe he's talked about it and like, you know, something about that.

And so for me, like one of the biggest struggles that I had because we're like growing up and like when I first left the house and when I first left the house when I first got into entrepreneurship I like really wrestled with God right especially you know like going through the death of my brother like was actually ironically the thing that brought me back to God um but like I really really wrestled with that and so for Tony it was like he's got all this energy he's connecting this higher source and it's like talking about all these things but

like he never like he never ties it to anything like he never gives credit to well in my story I'm telling myself you know at the time like he's never giving credit to to this higher source and he's talking about all these things, but he never ties it to anything. He never gives credit to, well, this is the story I'm telling myself at the time. He's never giving credit to this higher thing. Where does that all come from? And then the more I got to know Tony, not personally, but through his work and through watching his videos and seeing him on Frontline Hacking Live, I'm like, I don't know what it is that he believes. I've never sat down, and if I ever get to interview him, I'm absolutely asking him that question. But whatever that is, I don't think it's possible to be incongruent because it's like, it's,

I don't know. It's, it's not of earth almost. It's like, it's tap, you're tapping into something that isn't like in order to operate at that level, you can't be selfish.

Like, you know what I mean? Yeah. Do you, do you sense that with him at all? Like, yeah. And it's,

you know, I think, and I'm sure you've seen it before. Like you talk political and like your audience gets cut in half, right? Yeah. I think for him, he's traveling such a world, a global thing. I mean, Tony is Christian, but it's tough because he's like half the world he speaks to are not Christians. Right. So he draws that line because he doesn't want to alienate people.

He's like, I'm here to serve. God didn't send me to serve a certain group is to serve everybody i think that that's my guess is why he doesn't anchor that in as a hard thing right his audience is so massive um but um he definitely if you ask him like he definitely knows where it's coming from you know i mean he's he's wherever he talks about it he's um you know first time he told me he's like it's funny because i i'd experienced this myself and didn't had words to put to it because like i come on stage i have a plan everything's there i start talking and all of a sudden like something comes through me and he's like he's like it never comes out the way that i plan but it always comes out perfect he's like as long as i follow that he's like it always just works out perfect and i've

had so many times right you know like again i start talking about something i don't know where i'm going like why am i talking about this and then all of a sudden it's like oh always just works out perfect and i think so many times i you know like again i start talking about something i don't know where i'm going like why am i talking about this and then all of a sudden it's like oh wow and there's somebody like that was the thing that connected inform you know what i mean i think the more that you tap into that the more again it comes back talking about before like the more you do that you know god's giving you this like this this thing and if you have stewardship over it and you use it he'll give it to you more and more and you tony now who's been doing it for 40 years. It's actually interesting. It's super interesting. You say that. So literally, so every Tuesday I meet with Katie,

right. And we have our one-on-one call and we talk for an hour. And one of the topics of conversation was, I was like, Katie, we were actually talking about like getting ready for this interview. I was like, I don't feel nervous at all. Right. And I'm like, and I'm getting so many texts and DMS, whatever, like, Oh my gosh, are you nervous? Like, what do you mess up? And like, like so many, like so many different things. Right. And I'm like, I don't feel any of that. Right. Like, I feel like this is just like, all right, cool. I'm fine after us. We're going to hang out. It's going to be great. And I'm like, so why, like, why is everybody else telling me I should be nervous? Right. Like, why, like, why is that a thing? Right. One of the things that she

said was like, and being who you are and like, you know, being a person, knowing yourself and like doing this. But one of the things that we talked about was like some of the things that you have to accept by faith. And I was really wrestling with this idea of like, am I supposed to be prepared? Like, am I like Russell Voxen? He was like, this is the first interview he's ever prepared for. I'm like, I just read the book. I don't have any notes prepared for. I was going to show up and talk, right? Like, that's what I do. And she's like, but that's your superpower. Like that. And sometimes you have to just have faith. And she's like, you prepare 80% of the way and like, leave the 20% up to God. And she's like, and most people are

not going to understand that. And for a lot of people, that's going to freak it out. But she's like, how many times have you prepared something? A hundred percent, you knew every word you're going to say. And I'm like, very little. She's like, well, think back to one of the times you did. Like, okay. She's like, how'd it go it's like well terrible it was like some of my worst person like the most prepared i come the most the biggest little flop yeah right and she's like and the least you prepare sometimes you just work in confidence you do your best turns out amazing like yeah just because that's what tony's talking about like it just comes over you it's like if you have faith that when you show up and become like you are the best person

of yourself you show up the most prepared you can be and you just fully embrace that and have faith that when you show up and become like, you are the best person in yourself, you show up the most prepared you can be. And you just fully embrace that and have faith for the rest. Like God, the universe, whatever you want to call it, I feel like just works the rest of it out. You know what I mean? Yeah.

That's why before I do anything, I pray before I pray for this call or call for this interview before I step on stage every single time. Cause the big part of it's like, you know, without, without that, like what good are your words? You know what I mean? If you're, if you're doing it with, with the spirit, with God. It's like, you know, without that, like, what good are your words?

You know what I mean? If you're doing it with the Spirit, with God, what do you want to call it, you know? For me, it's the Spirit. If you do it with the Spirit, then it'll touch people in a way that you can't just by your words alone. And so I always ask that, and I look for help. And I remember, I think, Stephen Larson, the first time he was working for me, we did our first event in the room over here. And I remember, before I would do the events myself, he started working for me, and I was in the back here and i was saying a prayer he walked in he's like oh sorry he's like whoa that's cool like what he's like you prayed before you go out there i was like oh yeah like i'm not gonna

have to pray myself like you know i i'm not that good so i need help and um shows up when you when you you prepare all right i have two questions that i want to ask you uh before we get like kind of go to rap fire and kind of kind of bring this to a close i don't know we could probably go all night but um you guys want to keep it on by you want to go to bed how much longer do we go for you guys are you guys liking this comment down below let us know give some feedback um do you like it do you not like it what are your thoughts we've been going for about three hours i figured it was going to go at least this long i guarantee some of you guys are like i agree with everything to me like i agree with half it's like i don't understand what they're saying i agree with nothing that's okay there's nothing like again our goal is not to motive like

was not to try to convince you guys of anything that's not my goal our goal is to like flush out these ideas and hopefully you guys come on the journey and get some cool ideas from it and see how we how we perceive life you know i think um i think what's fascinating is everybody everybody has such a different perspective on life. And so many times we hear something else perspective, we get offended. It's like, yeah, what if you didn't get offended and just listen to their perspective and maybe you don't listen to everything, but you're like, oh, I'm going to take that.

And that, those are two things that were really cool for me. And just like, just don't pay attention to the rest of it. Right. Cause I'm sure if you pay attention to everything that we both said, you probably got offended at least 12 times. But if you're just like, I'm just gonna take the gold, that's good for me. And then leave everything else on the side. Like you got a dozen amazing things that you can, you probably got offended at least 12 times. But if you're just like, I'm just gonna take the gold that's good for me and then leave everything else on the side.

Like you got a dozen amazing things that you can, you can use hopefully. So. All right. So my next question is who are you voting for? And I'm sure. Actually last year, I don't know.

Four years ago. So I'm a big Jack Bauer fan and I bought a Jack Bauer for president shirts. And I, that whole day I was like, Instagramming and Facebooking. I'm writing in Jack Bauer. I'm writing in Jack jack bauer and i would have if he was real human but anyway that's funny um uh who was i just oh leah i was talking around the way we were driving the

airport we're talking about joe rogan and um because joe rogan is it's so funny because people like like trump retweeted one of his tweets like joe rogan's a big liberal right like he even said he's gonna vote for bernie vote for Bernie before Biden became the nominee. I feel like a lot of Trump supporters are like, yeah, Joe Rogan's a Trump fan. Joe Rogan is not a Trump fan. That's not at all what it is. And so we were like, who do you think he's going to vote for?

I was like, if I was a betting man, I would bet that he votes for Kanye. Because he does this three-hour interview. And Kanye answers, if you watch the interview, I know it's three hours of your time, you'll probably never get to it but like it is a fascinating interview and like he asked because he keeps trying to bring kanye back to like like if you were president like what would you do because kanye is like i'm gonna be president it's not a

matter of if it's a matter of just like when right like if i don't win this year i'm gonna for sure win in 2024 like i i love your company anyway like so like kanye answers these things questions like completely differently and so anyway i don with that, but my real question for you. So you can go long on these. We can go rapid fire questions on them either way. Atlas shrugged, got the world on his shoulders. You feel that. How do you deal with that responsibility?

Like, cause I'm sure there's been times I know in my own life with my three to five little people that I'm managing some contracts. I'm like, Oh my gosh, if I have to take one more thing, I'm just going to explode. Right. Like we don't. So like, how do you, how do you deal with that pressure? And not like, one of the things that I've had to learn how to do is I don't know if anger is the right word, but like deal with my not, not taking out my frustration on somebody else. Right.

Like God bless Leah. Right. Like she knows me super, super well. And like, she knows the moods where it's like, don't ask him a question, like avoid it and like, let him cool off. Because if like you say the wrong thing right now, I'm just going to inadvertently take it out on her. Right. And I like, I've had to like learn how to like balance that and like communicate it. How do you deal with all that pressure and still you got 400 people looking up to you. And I don't talk to him every day, but like that's a lot. What's up everybody. This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. And Taylor spoke at our last funnel hacking live because I wanted him to share a really cool concept about what he calls the revolving pricing

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It's at 70% off. And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthy consultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment. I found out that is insanely cool. You guys know I'm obsessed with personality

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to help you understand yourself, to make sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow yeah that's its employees and you have the community and right um yeah it gets heavy um a lot and i think um it's funny because as you read the book you know alice shrugged and walked away from the thing right and i think for me like i don't i don't want to walk away you know i what I mean? I don't think that's, that's a big thing.

And like, I think the first part is that, um, I always think about it like that. Cause I'm, I'm a big believer. This for me is a calling. It's a mantle. Like this is, this is what I've been called to do at this time in my life. And so it's like as heavy as it gets, it's like, man, think about other people in time who had to carry a burden. They didn't want to lift, right.

There's, there's tons of them. So I think about that a lot. Um, I reached out to other people who are producers who i know have heavy stuff you can ask garrett white every time i'm like stressing out the max i text garrett i'm like hey man life's heavy just thinking about you and he always sends back something about like dude you realize how you've changed my like just things like that that just it's just like okay it's worth it like thank you and then in boxer whenever someone boxes me something that's like like this success story,

like dude, just, you know, blah, blah, blah. And Boxer, you can start things.

So I have a whole start menu of all the people that like have told me how, how the fact that I'm carrying this has changed their life. So I'll listen to those. I'll listen to four or five or six of them. And eventually when I, when I hear those things, it gets lighter. Um,

and so that's a big thing for me is just that, uh, Dave, uh, one of my, I'm not sure if Dave's still here or not uh dave uh one of my i'm not sure if dave's still here or not but dave's one of my best friends now one of my favorite humans yeah now he's anyway um you know he's carrying a lot of pressure now too dave i don't know if you knew this dave's

like the the ceo now click phones he's taking over a huge part of my responsibility and he's carrying oh he's moving into the role yeah is Yeah. Is he? Or is he moving into it? He is officially now, yeah, internally. Congratulations, Dave. Man, looking back now, so much than five years ago, he's so much better than I am. But I see him. I see Todd. I see people on the team who are carrying weight. And having other people you're doing this with besides yourself helps a lot.

So I think that's a big part too is just like i don't know if it was just me like that eventually you guys shrug and walk away but i know that there's a dozen other people all holding that up as well and like that helps a lot as well because you know you got it alone you know like i always tell dave i'm like man if i was going to war like i i would bring you like just because like i want you in the trenches with me you know i mean and like knowing that i'm not alone helps a lot so i think a lot of times it's those things when when you're doing it by yourself like that's that's when it gets hard yeah i try to not and i think our default human thing is like isolate and like take the pressure and pain

it's like and just for me as an introvert like i'd rather isolate but i try specifically when it gets heavy it's like okay i can't isolate or i'm gonna just yeah i reach out and and that helps me a lot to be able to sustain stuff next rapid fire question if you will um what success takes sacrifice so like in managing click funnels obviously like you love it but like what things are you not able to do or are you wish you were able to do more of that you are not able to because of the role that you play in club yeah um stuff like this um you know like i feel bad there's so many people ask for podcasts and things like that like people i would love to do with it's just like there's not a time i think um i miss when we

were first growing click funnels and started i remember coming in in the mornings i mean like what should we do today like thinking about brainstorming like i miss that part like now you come in it's like all right there's 8 000 things you got to do it's like okay you know i miss those parts of it um i miss just like i don't know i miss not being able to turn it off but i think i don't know it would be nice i guess alex sharp and think about like you don't want to turn off i don't know why i would there's there's times where and this is dorky this is like the cheesiest thing i remember watching uh the last um uh endgame avengers endgame oh yeah in the end when iron man dies and and um what's

your name pepper pots right yeah but she's like when she's like you can you can rest now i remember and dies and, and, um, what's the name? Pepper pots. Right. Yeah. But she's like, when she's like, you can, you can rest now. I remember hearing that. I was just like, I started crying. I was just like, I feel like I want to rest sometime. I don't know how or when or like, but like I desire that. Like I don't know how, cause it's like, there's so much stuff and so many things. And, and I think I, I don't know. I long for that moment where it's just like, whatever,

whatever the, again, the end of the bootstrap book, I don't know where, when that happens, but yeah, we started for a time where it's just like, Oh, we did it.

Like, it's weird. Cause in wrestling, there was a thing where you get your hand raised and you get to like the rest business. I haven't found that. Like, it's just this constant thing where you have,

you have victories and stuff, but you never, you know, again, wrestling is like, you'd cut weight all week. You train, you practice and you go out there head to head, you wrestle, you get victories and stuff, but you never, you know, again, wrestling is like you'd cut weight all week. You train, you practice, and you go out there head to head. You wrestle, you get your hand raised, you go out to eat, and you relax.

You sleep that weekend. Monday, you get back to work. I don't think in business there's ever been that like, ah. Do you think it exists? I don't know. I think, I assume when people sell a business or some of that, but most people that have sold a business, it's harder because it's like someone else is taking your thing that looks like

your identity is tied to it. So that scares me too. And so I don't know. And that's why I don't know what it's like is when I died, I'm like, Oh, you know, like Iron Man,

I don't know. But like, I don't know. Someday, like I desire that. I don't know how to get it, but that's something I'm looking at. Like,

how do you, how do you get that? How do you get that release again? You're just like, Oh, I did a good job. You know, I think funnel hiking live is probably the closest to that yeah that's what after it ends but then also sometimes like two years ago it ended semi-controversial and i got blown up for like three or four days and i remember just like i remember i was like this sucks like i just killed myself and now i've been like defending myself for three days because of some other speaker who said something that i wish they wouldn't have but they did and

you know and yeah some of the things like that are hard but huh anyway are we having a lot this year or next version of it yeah we're we're we're in a contract battle with uh with nashville where we've done the last two years i was supposed to go there again this year um it typically takes us nine months to fill for knocking live yeah obviously because of everything we haven't we're like three months out from when it was supposed to be and there's no way i can fill it in time plus i don't think we're going to come to there and so we're trying to like push that contract for another year and then doing a hybrid something in between um so far we haven't got a contract which is anyway so something will happen and i'm dying to not

announce yet because i don't have finality yet but some some what you mean you can't break something right here i've tried my best one o'clock in the morning eastern time we'd love to do some kind of hybrid something um essentially because we spoke i spoke at tony's thing where he had the big intern yeah how was that it was really cool and hard because at first you come out and you're like in this room with their spaces everywhere like oh that's amazing but you're speaking an event you ship from like you're looking at different people which is yeah fun here if you look at people it looks like you're looking talking like this so you have to look at the camera so you have a million faces everyone you have to look right oh my god and they always do weird things and like so it's kind of hard because

like i have to look here else it looks like i'm not connected to you but like there's so much happening that i want to like oh that's crazy it was almost not i don't know if dizzy's the right word but something that we were just like anyway that was it was kind of it was different it was hard to get used to yeah um but uh anyway uh he's building a new place it's three times as big we're gonna have a hybrid it's like half as half as that half the stadium he says something he's like he's like this year's a year virtual next year's the year of hybrid so i'm trying to figure out our version of that and i don't know what that is yet hybrid being part live part yeah yeah because i i never wanted to make fun rocking live virtual ever because like you know

it's the thing but i also want to make it yeah anyway so i'm hoping i'm hoping the next um next couple weeks have some finality on that contract so we can start the next whatever the process looks like so there'll be some version of 2021 for sure cool for people who want to travel will be able to travel all right awesome two more questions got one what is one thing that people don't know about you like what's a what's a russell brunson thing that like is a pretty like part of who you are that like the people don't know huh it's the public about everything um are you i don't know that's a good question have you learned anything about me since you've been here in our yeah a couple things really yeah a couple things oh yeah more from your wife now she's telling all the good stuff um also your kids are fascinating yeah yeah i talked to them

for 10-15 minutes my kids are the coolest i think my biggest fear in life is that i am not going to i'm not going to be the dad that they need you know i mean like um i don't keep something like keeps me like like i don't know being being a parent's way harder than i thought i was gonna be i thought i was gonna be amazing at it like i can influence thousands of people at once but like the person you care about and love the most um and same to my wife like i think those are my biggest fears like i don't want to mess up the family and and it's it's it's weird because it's like again i feel like all my superpowers are like my kryptonite in a family you know what i mean yeah and so i think i struggle with that a lot of times

we're just like man i'm such a good communicator i think right communicating messages and i struggle communicating with the people i love the most so i think that's messages i struggle communicating with people i love the most so i think that's a that's the thing i'm scared to death of cats and dogs i will not touch them really yeah i won't touch any animal they're disgusting to me like and i'm allergic to cats but the way it came about is um when i was in high school the girl i was dating she had a cat they went out of town she's like you can watch my cat and i was like okay so i came in and the cat's like rubbing against me so i was like petting it because i'm like i never had an animal before right i'm petting it and my eyes swole shut for three days three days later it finally opened

again and the white part was all blood red i'm just animal citizen i like you can watch like my in-laws have cats i walk out and i stand there i won't sit on the couches because i'm like because i'll break out in allergies if like a dog runs up to me like everyone like you'll see how it's gonna to turn my, don't touch me. Anyway, I don't like animals, but you can eat them. So there's something people probably don't know about me.

There you go. Who would have guessed? Who would have guessed? All right. Last question. Final question. And I asked this to you. I think I've asked this to you before,

but now we're here. We're in person and we're going to talk. I want you to fast forward to the end of your life when you are on your deathbed and i want you to like all your money and success and fame and influence like it's all gone but like you've influenced a lot of people and like you get to leave them with a final message that like kind of defines like not what you took away from life but like the message that you feel like you should like put on to some like pass on to different generations to come.

Like, what would you want to be defined by? Like, what would you want that message to be? And for people to remember you by. That's cool. Um, and I'm hoping,

this is like my biggest hope. I'm hoping that like, when we die, we go to our maker. I'm hoping that, that we get a glimpse of like what our life actually did. You know, like the ripple effect.

Like, you know, um, it's wonderful life. Yeah. It was life before and and after i'm hoping we all of us get experience because you have no idea what you're actually doing with it but like i'm sure what we're all doing is anyway i'm praying that we get that moment because that would be anyway i think my message that'd be so cool yeah can you imagine that like that'd be wild yeah we need to do we need a podcast just about like our faith.

Yeah. That'd be cool. That'll be our next one. Yeah. Next one, I'll fly out here for it. We'll just do just about God and faith. That'd be fun. I think for my message, like I would leave out is I think that, again, this will tie

back to what we talked about initially. You know, I think a lot of us start these businesses or start whatever we're trying to do, whatever we're called to do. It's like, we started initially out of greed, right? But now, man, like we have these desires that make us want to do stuff. Right. And, um, and I think for me, when I first got started in this business, I thought it was to make money and all these kinds of things. And I saw like, even though I started having impact, like, this is cool. This is cool. But, um, it wasn't until I had a coach a few years ago. She's amazing. And I remember, um, she asked me about like what i

think god thinks about my business i'm like why would he care about this like here's about my how i'm living my life keeping commandments and stuff why would he care about this and she's like don't you see it i'm like see what she's like you gotta see like what he's like like who you've become like what like his hand in your life yeah and it and it never crossed my mind and like she started like helping me understand like like like this thing that you're doing it's not just like to make money this is the calling this is like a literal like you were called of god to do this thing and the ripple effect in people's lives you're changing even though you you're like you're helping people start business and build funnels it seems seems like like it doesn't matter but

it does because it frees people then Then they can change people's lives. The ripple effect is huge. She helped me understand that day in such a profound way. These things that we're doing, it's a literal calling from God. I think if I was on my deathbed, I would want people to know. When you feel that tug or that nudge, that thing that starts on this journey, it's not just like, oh, it'll be fun. I'll make some money or whatever.

It's literally God giving you something like this is your stewardship like do something with it like see what it is i think if you realize that like since i've realized that like it's been it's been different like now that i know that it's like okay i'm gonna run as hard as i can because this is not just an idea i had this is this is a gift and it's like you test like what like what am i doing with this and then when you when you this is a gift. And it's like, he's tested. Like what am I doing with this? And then when you, when you look at it from that lens, it's like, man, you can do and create you, you, you have more faith in yourself. Cause it's not yourself. Right? Like, like I get scared every time I get on stage,

I got nervous before this. Like I get people like, you're probably confident cause you're in the stage front 35. I freak out in front of like 20 people. Like I get so nervous, but I'm like, I know that I can do it because this is a calling that I was given and he's not going to give me something i can't do and so i think that if i could help people understand i don't know what right way to articulate it but i think if everyone understood that like like how real that actually is it make you run harder make you work harder and make you braver and make you have more courage more like all the things you need to get that message out because um you were called like it was a literal

calling and um and you're probably not worthy of it yet. Like when you get it, you're not worthy. Like he, he, uh, they say he qualifies who he calls, right? Like, like you're not qualified right now, but like the, the act of you moving forward is what qualifies you, right? That's what prepares you for the calling. And, um, I think that if people could understood that, man, people would focus so much less on themselves and on their situation and just like, all right, here's the baton, run, right?

Yeah. Start running. And you would do it with perfect faith because you know it's from somebody beside yourself. And I think people understood that and believed it would change everything. Russell, thank you so much, man. Yeah, man. This was so much fun. I'm so glad we were able to make this happen.

How long do we have to do it? Like, where are we at? We're at 3 hours and 18 minutes dang anyone still here 3 hours and 20 minutes yeah

yeah quite a bit thanks for having me man thanks for coming all the way out here for this yeah of course yeah

I want to read all the comments now what did you guys think of the interview yes good bad thumbs up rate it on a scale from 1 to 10

on a scale from 1 to 10 give us a rating I used to think Russell's cool but now I think he's crazy or i used to think russell's crazy now i think he's cool like i'm good with all those things just curious god bless you uh god bless your wisdom and mission look at that thank you so much this is amazing smileys are here what's up let's yeah let's go what's up james smiley great stuff awesome i love it i love it i could do a 1000 we got a 1000 out of 10 that's pretty darn good it's really good 12 12 out of 10 uh so brent what's up man all right we're gonna have to

do this again sometime we can sit down talk about god that one we're really gonna have to get prepped for oh you don't you know nick robbins uh no i'm ahead all right um he's like kind of in the click funnels world like he ran an agency sold, but like still remained a partner and then like got bored and then like came back into it anyway. So he and I had a three, three and a half hour, uh, conversation about God. So like, it's interesting because he and I actually have a lot of similar beliefs, but he doesn't believe in God. Like, so he's like, yeah, I think there's something up there and it's like something

intelligent or whatever. And so like we had, like he uses language and like, I don't typically like, so like we had all this big, long, huge debate. So it'd be fun to sit down that's fun so i think but one of the most fascinating conversation i ever had was uh with howard berg world's fastest reader yeah that's right he came here didn't he yeah a couple times we've hung out he's read 30 000 books i was like i was like i can ask this guy any question i want and and so i asked him i was like what's your opinion on god and i remember he told me he's because like again religion or usually causes fights because like well i believe you know it's so cool because he's like he's like well most people read one book and

then that they base their belief on god on this one book he's like i've read i can't remember what it's like 1200 books on god from every perspective he's like based on that this is what i believe it's just like so cool to see that i think i think all of us instead of us just like this is my way this is my way it's like let's just hear even if you completely i completely disagree with so many people's opinion but i still hear because again like what like there's why do they believe that there's something there's a reason why they believe that like i want to understand that and um anyway and it's it's just that's my big thing but my big thing is like and that's one of the hardest things for me is figuring out like my belief is always changing that's part of the reason i started the podcast i just want to like talk to people right i'll let if i'm wrong like i'm so excited

whenever someone comes and is like you're wrong and here's why and i'm like oh my gosh thank you so much i know what i'm gonna do next yes right but everybody else like i don't want to be wrong i'm like if somebody comes in like proves my idea wrong like my ideas are pretty thought through i'm a really thought through person. Like I know why I believe what I believe, not just what I believe. Right. So if somebody can come along, like challenge that. And that's like one of the things that like was so attractive to me about Leah is like

Leah, like it was smart. Like she challenged, like even beliefs that like she didn't even agreed with. Like she'd play the devil's advocate and like change it, like challenge it. I'm like, that's what I like. I want to grow and expand like that. So anyway, all right, Russell, thank you so much man super super appreciate it um guys as always hustle hustle god bless don't be afraid to think different and who knows you might just end up in a chair next to russell brunson so it'd be awesome guys as always hustle hustle god bless don't be afraid to think different those of us that think different

are going to change the world by using funnels and other stuff. I love you all. And I will see you on next live stream episode. Take it easy, man. Peace. Hey, everybody, this is Russell again. And really quick, I just opened up a texting community, which means you can text me your questions. And right now I'm spending anywhere between 10 and 30 minutes every single day answering

questions through text message to people who are on the podcast. And so I wanted you to stop everything you're doing, pull your phone out and actually text me a message. Okay. Now the phone number you need to text is 208-231-3797. Once again, it's 208-231-3797. When you text me, just say hello. And then what's going to happen is we'll add you to my phone and then they'll send you back a message where you can add me to your phone. And then we can start having conversations. On top of that, through this texting community, so I'm going to be giving out free swag, giving away free copies of my book. I'll let you know about book signings, about times I'm coming to your local area and a whole bunch more.

Just want to make sure you are on this list. On top of that, every single day, I'm sending out my favorite quotes, my favorite frameworks and things you can get for free only through my texting platform. So what you need to do right now is pull out your phone and text me at area code 208-231-3797. One more time, that's 208-231-3797. I can't wait to hear from you right now.