Marketing Secrets with Russell Brunson - The "Big Domino" and Lowering Pressure and Noise

Episode Date: August 23, 2021

A new way to look at the “big domino” and how it’ll help you function as an entrepreneur. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com Club...HouseWithRussell.com ---Transcript--- What's up everybody, good morning. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I want to talk about something that I know all of us entrepreneurs deal with a lot, which is pressure and noise. If you listen to Alex Charfen, if you studied him, the entrepreneur personality type, he talks a lot about how entrepreneurs, when you are able to lower pressure and noise, you can do greatness. You can change the world, but when the pressure and noise gets higher, it gets really difficult. And oftentimes it turns into chaos and into bad things. And so I talk about that during this episode, because I'm in definitely a state of increased pressure noise and I want to talk about what I'm doing to deal with it and how it's helping. So with that said, I'm going to cue up the theme song. When we come back, we're going to dive deep. All right. So sure, like most of you and every... Okay, what step you are in your entrepreneurial journey? If you are beginning, if you are growing, if you are scaling, if you are selling, if you are buying, if you were like, whatever you're doing, there are times when you have increased pressure and noise. And Alex Charfen's one of my friends, I love his stuff. He was one of our head coaches for two comma club, X coaching program for a while. And he has a whole message, he talks about entrepreneurial personality types, EPT as he calls it, people like us. and he always says, "You're not broken, you're not weird, you're just different. You're and entrepreneur and that's okay." And in his teachings, he talks a lot about just how entrepreneurs, a lot of times we think we're crazy. And like a lot of times entrepreneurs are the ones who snap and go crazy and go off the deep end and other times they're the ones who are creating the most amazing things in the world. And he talks about there's this fine line between greatness and chaos, right? And for entrepreneurs, the biggest thing you do is you have to if you can decrease the pressure noise around you, then you can succeed. But when the pressure noise goes up, that's where you typically, they crash and burn. If you think about if you've had a chance to crash and burn a business or two, you probably know it was during a season or a time of increased pressure noise, and it's hard to handle it. And that's when things happened, right? That's why it's so important to build a team and to have people around you and things help support you to decrease the pressure noise so you can succeed. So there's a little mini chunk out of Charfen's training so you guys understand kind of the context I'm talking about. But in my life over the last 30 days, has been an insane, increase in pressure noise. I can't talk about all the things, but people I love who I work with daily, or who have had health issues that I was not expecting, there's that. And then we just finished our first acquisition and we were in the middle of our second acquisition, so new companies coming in. We also have Funnel Hacking Live in 30 days. We also have a new coaching program that we are changing. We also have, I can't tell you all the things, there's a lot of stuff and it's exciting. And it's partially, it's the most exciting time of the business, right? I just have so many fun things and so many things I'm excited for it. But then on the other side, man, between all these things, I was not planning over the last 30 days the pressure and noise and things have gone up dramatically. And I don't know about you guys, but it's made it for me it's hard to sleep at night. I lay there in bed I'm so tired but I can't sleep because there's just these things happening and all the stuff and the stress and all the balls you're juggling, you don't want to drop them, right? And I'm curious, have you guys ever felt that before? And for me, the last month it's been hard to sleep. And then I come into the office and there's so many things to do that half of them I don't know where to start and there's this and there's this and there's this and all of them are on fire. And it's overwhelming sometimes. And so it's interesting because by default I want to get things done so I go and I start working, I'm trying to get task after task. But it seems like an insurmountable thing. And so earlier this week, I had a thought, and you guys have heard me talk about the big domino before, right? In every sales presentation, it's one big domino. If you can knock down that one domino, it takes care of everything else and all the other dominoes fall down. And it's true in selling, but it's true in a lot of aspects of life, right? And I started looking at all my big, huge tasks and all the things. Each to do had like 500 little sub to do's. Instead of looking at all the sub to do's, I started looking at the bigger tasks with bigger project and saying, "Okay, what's the one big domino I can do that's going to knock down all these little tasks?" There's no way I can do all of them, it's virtually impossible. What is the big domino or who is the big domino? Who is the person that's going to come that could take this off of my plate? What's been interesting is to be able to look at this differently, I've had to completely slow down, which has been hard for me because I'm like, "I'm not going to make it to the finish line if I stop." But at the same time, I'm not going to make the finish line no matter what. So, it's forced me to stop and say, "I got to find the person or the thing or whatever that's going to knock this thing down." It's made me sit there in my thoughts for a lot longer, which has been good. And I've often thought of how do I get done with the task? The thought is like, "Who is the person I can find it or what's the process or thing I need to do that gets rid of all the other tasks so I can actually make it to the finish line?" And as I've been doing that, it's been interesting because sometimes you ask better questions, you get better answers. And so that's the question I started asking. And all of a sudden the answer started coming clear and it was like, "Okay, well if I had a person for here, this would make all these things disappear." I'm like, "Well, who's the person for that? I don't know somebody." And it's like, "Okay, let's think." And sitting in your thoughts and thinking and thinking and praying and thinking and trying to figure things out. And all of a sudden it's like, "Oh, what about this person? Or how about this? Or how about this?" Or literally one of the things was a text message from a friend who was like, "Hey, there's this person you should meet." And it's like, "Oh my gosh, that person I think is the big domino is can knock down this set of things for me." And it's been interesting because this week I had a whole task list of stuff I had to get done and I had not had a chance to do my tasks yet. But I've had longer meetings, which I hate meetings. Typically, I have slow two to three hour meetings with certain people to build a relationship, to be able to hand the reins to somebody to then go and knock down the domino for me. And I can tell you Friday was the first time this happened. I remember leaving Friday and it was the first night I was just not stressed. When I left, I was like, "Oh my gosh, this might be possible." And today I did it again and it's like, "Okay, this might actually be possible." And it wasn't for me speeding up or spending more hours or doing more things. It was me stopping, stepping back and trying to figure out the big domino. So for you guys, as you are entrepreneurs and you have increased pressure noise, and you're stressing about all the things, I want to encourage you to slow down, or maybe even stop for a moment and look at those tasks differently. Not from "How in the world am I going to get get this done, where am I going to find the extra time?" But, "Who is the big domino or what is the big domino that if I can figure that out, it makes all these other ones irrelevant." And that's been the thing for me that's keeping me sane. It's getting me excited and helping me to now finally starting to see the finish line again. Like, "Oh my gosh, it's there, I can see it, it's possible, you're saying there's a chance I could actually make it to the end." And so, as I'm getting through that and again, I spent two and a half hours meeting somebody today and I'm like, "Oh my gosh, I feel better. I'm going to probably sleep tonight a little bit. I'm pumped about that." It made me think I'm going to stop for a second and just do a quick podcast for my people, because I'm sure some of you guys are in that same season. If you're not now, you will be soon. And so just remembering the big domino concept in a way that you can solve these kind of problems for yourself. So I hope that helps, I hope that was useful. I'm grateful for all you guys for listening, for subscribing, for paying attention. I'm trying to serve you at my highest level and sometimes it's overwhelming, but I feel like we're doing good work. And I feel like the fruits of this stuff that we're creating for you guys right now is going to change a lot of lives, hopefully your life. So keep your eyes out. Everything from Funnel Hacking Live until January of 20, whatever next year is, 2022, it's going to be a crazy ride. You'll see a lot of stuff happened and it's going to be, fun. So I'm pumped. I'm pumped to show you what we've been working on. That's all I got. There's the tease. All right, appreciate you all each for listening and we'll talk to you all soon. Bye, everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript
Discussion (0)
Starting point is 00:00:00 What's up, everybody? Good morning. This is Russell Brunson. Welcome back to the Marketing Seekers podcast. Today, I want to talk about something that I know all of us entrepreneurs deal with a lot, which is pressure and noise. If you listen to Alex Sharfman, if you studied him, the entrepreneur personality type, he talks a lot about how entrepreneurs, when you are able to lower pressure and noise, you can do greatness. You can change the world. But when the pressure and noise gets higher, it gets really difficult. And oftentimes it turns into chaos and bad things. And so I'll talk about that during this episode because I'm in definitely a state of increased pressure and noise.
Starting point is 00:00:36 And I want to talk about what I'm kind of doing to deal with it and how it's helping. So with that said, I'm going to keep the theme song. When we come back, we're going to dive deep. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?
Starting point is 00:01:01 That is the question, and this podcast will give you the answers. My name is Russell Brunsonson and welcome to Marketing Secrets. All right, so I'm sure like most of you, and every, I don't care what step you are in your entrepreneurial journey, if you are beginning, if you are growing, if you are scaling, if you are selling, if you are buying, if you're like whatever you're doing, there are times when you have increased pressure and noise. And Alex Sharfman is one of my friends. I love his stuff. He was one of our head coaches for the Two Common Club X coaching program for a while. And he has a whole message. He talks about entrepreneurial personality types, EPTs, he calls them, people like us, right? And he always says, you know, you're not broken, you're not weird, you're just different, you're an entrepreneur,
Starting point is 00:01:48 and that's okay. And in his teachings, he talks a lot about just how entrepreneurs, a lot of times people think we're crazy, and like a lot of times entrepreneurs are the ones who snap and go crazy and like, you know, go off the deep end. And other times they're the ones who are creating the most amazing things in the world, right? And he talks about, there's this fine line between like greatness and like chaos. Right. And for entrepreneurs, the biggest thing you have to do is you have to like, if you can decrease the pressure noise around you, then you can succeed. But when the pressure noise goes up, that's where you typically they crash and burn. If you think about most of, you know, if you've had a chance to crash and burn a business or two, you probably
Starting point is 00:02:24 know it was during a season or a time of increased pressure noise and it was hard to handle it. And that's when things happened, right? That's why it's so important to build a team and to have people around you and things help support you to decrease the pressure noise so you can succeed. So there's a little, um, a little mini chunk out of, uh, Sharfman's training. So you guys understand kind of the context of what I'm talking about, but in my life over the last 30 days has been an insane increase in pressure noise. I can't talk about all the things, but people I love who I work with daily or, you know, who have had to have had health issues that I was not expecting. There's that and then there's, you know, we just finished our first
Starting point is 00:03:04 acquisition and we're in the just finished our first acquisition and we're in the middle of our second acquisition. So two new companies coming in. We also have Funnel Hacking Live in like 30 days. We also have a new coaching program that we are changing. We also have, anyway, I can't tell you all the things. There's a lot of stuff and it's exciting. And it's like partially, it's like the most exciting time of the business, right? Like I have so many fun things and so many things I'm excited for. But then on the other side, man, between all these things I was not planning over the last 30 days, like the pressure and noise and things have gone up dramatically. And I don't know about you guys, but it's made it, for me, it's hard to sleep at
Starting point is 00:03:36 night. Like I lay there in bed, I'm so tired, but I can't sleep because there's just these things happening and like all this stuff and the stress and the, all the balls are juggling. You don't want to drop them. Right. And I'm curious how many of you guys have felt that before, right? And for me, it's like the last month, it's been hard to sleep. And then I come into the office, and there's so many things to do. The half time, I don't know where to start, and there's this, and there's this, and there's this, and all of them are on fire, and it's overwhelming sometimes. And so it's interesting because by default, I want to get things done.
Starting point is 00:04:01 So I go, and I start working, working, working, and I'm trying to get task after task, but it seems like an insurmountable thing. And so earlier this week, I had a thought and you guys have heard me talk about the big domino before, right? Like in every sales presentation, it's like one big domino. If you can knock down that one domino, it takes care of everything else and all the other dominoes fall down. And it's true in selling, but it's true in a lot of aspects of life, right? And I started looking at all my big, huge tasks and all the things, you know, like each to-do had like 500 little sub to-dos. Instead of looking at all the sub to-dos, I started looking at the bigger tasks, the bigger project, the thing and saying, okay, what's the one big domino I can do
Starting point is 00:04:37 that's going to knock down all these little tasks? I don't, there's no way I can do all of them. Like it's virtually impossible. Like what is the big domino? Or who is the big domino? Like who is the person that's going to come? They could take this off of my, my plate. What's been interesting is I've, to, to be able to look at this differently. I've had to completely slow down, which has been hard for me. So I'm like, I'm not going to make it to the finish line if I stop. But at the same time, like I'm not going to make the finish line no matter what.
Starting point is 00:05:00 So it's forced me to stop and say, what, like I got to find the person or the thing or the, whatever that's going to knock this thing down. It's made me sit there in my thoughts for a lot longer, which has been good. Not the thought of how do I get done the task, but the thought is like, who is the person I can find? What's the process or the thing I need to do that gets rid of all these other tasks so I can actually make it to the finish line? And as I've been doing that, it's been interesting because, you know, sometimes, sometimes you ask, you know, you ask better questions, you get better answers. And so that's the question I started asking. And all of a sudden, um, the answers started coming clear and it was like, okay, well, if I had a person for here, this would make all these things disappear.
Starting point is 00:05:37 I'm like, well, who's the person for like, I don't know somebody. And it's like, okay, let's think like, and sitting your thoughts and thinking and thinking and praying and thinking and like trying to figure things out. And all of a sudden it's like, Oh, what about this person? Or how about this? Or how about this? Or literally like one of the things was a text message from a friend who was like, Hey, there's this person you should meet. And it's like, Oh my gosh, that, that, that person I think is the big dominoes can knock down this set of things for me. And, um, it's been interesting because this week I had a whole task list of stuff I had to get done. I have not had a chance to do my tasks yet.
Starting point is 00:06:08 But I've had longer meetings, which I hate meetings typically. I have slow, like two to three hour meetings with certain people to build a relationship, to be able to hand the reins to somebody, to be able to then go and knock down the domino for me. And I can tell you it's like, like Friday was the first time this happened. I remember leaving Friday. It was the first night I was just like not stressed when I left. I was like, Oh my gosh, like this might be possible. And then today I did it again. It's like, okay, this, this might actually be possible. Uh, and it wasn't for me speeding up or spending more hours or doing more things. It was me stopping, stepping back and trying to figure out the big domino. Um, so for you guys,
Starting point is 00:06:42 as you are entrepreneurs and you have increased pressure noise and you're stressing about all the things, I want to encourage you to slow down or maybe even stop for a moment and look at those tasks differently. Not from how in the world am I going to get this done? Where am I going to find the extra time? But who is the big domino? Or what is the big domino that if I can figure that out, it makes all these other ones irrelevant. And that's been the thing for me that's keeping me sane, that's getting me excited and helping me to now finally starting to see the finish line again. Like, oh my gosh, it's there. I can see it.
Starting point is 00:07:13 It's possible. You're saying there's a chance. I could actually make it to the end. And so as I'm getting through that and again, I spent two and a half hours meeting somebody today and I'm like, oh my gosh, like, I feel better. I'm going to probably get to sleep tonight a little bit. I'm pumped about that. It made me think I'm going to stop for a second
Starting point is 00:07:30 and just do a quick podcast for my people because I'm sure some of you guys are in that same season. If you're not now, you will be soon. And so just remembering that, remembering the big domino concept in a way that you can solve these kind of problems for yourself. So I hope that helps. I hope that was useful.
Starting point is 00:07:47 I'm grateful for all you guys for listening, for subscribing, for paying attention. I'm trying to serve you at my highest level and sometimes it's overwhelming, but I feel like we're doing good work. And I feel like the fruits of the stuff that we're creating for you guys right now is going to change a lot of lives, hopefully your life.
Starting point is 00:08:02 So keep your eyes out. Everything from Funnel Hacking Live till January of 20, whatever next year is 2022. It's going to be a crazy ride. You'll see a lot of stuff happen and it's going to be fun. So I'm pumped. I'm pumped to show you what I'm working on. That's all I got. There's the tease.
Starting point is 00:08:20 All right. Appreciate y'all. Thanks for listening. And we'll talk to you guys all soon. Bye, everybody. Hey, everybody. This y'all. Thanks for listening. And we'll talk to you guys all soon. Bye everybody. Hey everybody, this is Russell again. And really quick, I just opened up a texting community, which means you can text me your questions. And right now I'm spending anywhere between 10 and 30 minutes every single day answering questions through text message to people who are on the
Starting point is 00:08:39 podcast. And so I wanted you to stop everything you're doing, pull your phone out and actually text me a message. Okay. Now the phone number you need to text is 208-231-3797. Once again, it's 208-231-3797. When you text me, just say hello. And then what's going to happen is I'll add you to my phone and then they'll send you back a message where you can add me to your phone. And then we can start having conversations. On top of that, through this texting community is where I'm going to be giving out free swag, giving away free copies of my book, let you know about book signings, about times I'm coming to your local area and a whole bunch more. So I want to make sure you are on this list. On top of that, every single day I'm sending out my favorite
Starting point is 00:09:15 quotes, my favorite frameworks and things you can get for free only through my texting platform. So what you need to do right now is pull out your phone and text me at area code 208-231-3797. One more time, that's 208-231-3797. I can't wait to hear from you right now.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.