Marketing Secrets with Russell Brunson - The Dream 100 FINALLY Explained (...and The Mañana Principle) (TS)

Episode Date: September 22, 2021

Here is another awesome episode from the Traffic Secrets book launch podcast. On this episode, Russell will show you how finding your 'Dream 100' can help you attract your dream customers! You'll learn: How Russell gets BIG influencers to spend thousands of dollars promoting his own products. Where to find YOUR 'Dream 100'. How to get 4 FREE videos from FunnelFlix! Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody. This is Russell Brunson welcome back to the party. I'm excited to be here with you guys today and we are going live right now on Instagram, Facebook, YouTube. I think we're all over the place. So appreciate you guys hanging out with me today and I hope you've enjoyed this Traffic Secrets book launch. It's been going on this whole week. I know a lot of you guys are in quarantine right now, and you are bored out of your mind try to figure out what to do. Some of you guys are stressed out beyond all belief. I get it. Some of you guys are like, "This is dumb. Why are we even worrying?" And I get it as well. So there's a lot of chaos right now in the world. And the only thing we can control is our own mindset and things. We're focusing on things we're putting into our brain. And so I keep choosing to try to put my mind focusing on things I can affect things I can change, which really is this is probably one of, if not the best personal development weeks for all of us in the world, which is exciting. So, all right, really quick. Before I jump into reading some more of the book today, it's interesting. We did our ClickFunnels meeting and today we had the highest, excuse me yesterday. So yesterday we had the highest number of people logging to ClickFunnels ever, it's more than double what happens on a normal day, which means this is literally the season of funnel building. Okay guys, you're at home. You got the chance right now to finally create. There's always this excuse like, "Oh, I can't build a funnel because of this, because of this I'm too busy. I got this. I got blah, blah, blah, blah, blah." There's always for some reason, people always have this. We call it the mañana principle like, "Oh, tomorrow mañana tomorrow. I'll do it tomorrow. I'll do it." Okay. What I want to do. I want to suggest something for you guys right now. Okay. I want you to take this mañana principle. Most of us have like, "I'll do the work tomorrow. I'll do the thing tomorrow. I'll do tomorrow," tomorrow, tomorrow. I want you to do this as an exercise it will be really fun. Okay. What you're going to do and is the thing that you need to be doing that you normally put off till mañana. I want you to stop and I want you to do that today. Okay. And then the stressing that you were planning on doing today, stressing out about the coronavirus about food, about toilet paper whatever you're stressing about. I want you to take that stress and I want you to stress about it mañana. We're just shifting. This is an easy shift. Okay. We're taking the stuff right now that we're normally worried about. Okay. And that we're shifting it to mañana and the stuff that we normally are going to do to mañana. The stuff that's actually important about building our life, building our business, building our family. We're going to shift till today. Okay. Is shifting the mañana principle. Okay. If you guys can do that, it's going to be amazing for you. Okay because number one, you're not going to be stressed out because you're going to be stressed like, "I don't have time right now. I'm busy building funnels tomorrow I will worry about the stress." And then today you can get back to work. Okay. And what's cool about that. If you do it today, okay. It's going to be all of Friday all today to be able to work, to be able to create, to be able to read, be able to study, be able to learn every other thing that you've been procrastinating. You really have a chance to finally do it today. Okay. And all the stress that you've been sitting on for the last week, you'll move to tomorrow. You be like, "Worry about it tomorrow." and then ask yourself will you survive today? Is your family going to be okay? You got food for today, sweet worry about tomorrow. Let's get back to work. And then what's going to be cool is tomorrow I'm going to suggest to you the same thing. Move it, till mañana, and get back to work. Okay. So there you go. There's the mañana principle in a way that will actually serve you as opposed to hurting you. But again, we had more than double, as many people log in clickfunnels yesterday than we've ever had. Okay. Which means it's a season right now. It's a season to build funnels. It's a season to build hope season to start preparing and building your foundation because this season is going to pass. Okay. And the people who aren't frozen by fear in the season. Okay. When they come out of it, they're going to have a chance to be able to go and create and do some amazing things. So I want to make sure you guys aren't freezing during the season of fear. Okay, worry about it tomorrow. Mañana right now, get back to work focus on stuff you can control things you can create things you can do because the season will end. And I don't know if it's going to be two weeks from now, two months from now, two years from now, it does not matter. Okay. It's going to end. And the people who have been preparing during the season who have been planting the seeds right now are the ones who reap harvest. So now how to plant seeds. So what that means, two things. Number one, if you haven't got a Traffic Secrets book yet, go and get it. This is the seeds you need to get to the master traffic. Number two, this right here is FunnelFlix. Okay. Now FunnelFlix is an amazing tool. I have licensed, I think there's 2,600 videos on that. Okay. All of the courses I learned from, as I was learning this game, I went to all those people and I was like, "Your courses were the best that I ever went through. Can I license them from you?" And I paid them a small fortune, I think over a million dollars so far in licensing fees because I wanted to be Netflix for entrepreneurs. So we entered the streaming wars. We launched FunnelFlix and it's live. And right now we have a really cool thing for this weekend. It's called the FunnelFlix premier week, where you go to FunnelFlix.com right now and you put your email address in there and you get these four videos. 1, 2, 3, 4, I think each date unlocks one. So you'll get this one immediately. The first one is Frank Kern. If you don't know Frank Kern, he's one of the OGs of internet marketing. We had him speak of funnel hacking live. We didn't tell anybody he was coming. It was top secret. And then in the middle of, we had this whole FunnelFlix presentation. We had him come down and bang on the thing. And it opened up and Frank came out and delivered a message. It was insanely good. And people went nuts. It was like, standing ovation, screaming. It was as close to when a rockstar would feel like in our world, if you can imagine that imagine your biggest rockstar coming out and all the people flip out. That's what happened. And we captured it for you and you can go watch that presentation right now. Well, not right now. Wait til this is over, then watch it this weekend. And then if you like Frank's stuff, I licensed every... No I think almost 13 or 14 Frank's courses almost everything he's ever published is also in FunnelFlix now. So if you are a FunnelFlix member, you can geek out on Frank this weekend and get excited. It's all in there, all his best stuff's in there, which is exciting. So funnelflix.com. So this is trafficsecrets.com. Go get your book, get the audio books, go start listening, getting prepared there. And then over here's funnelflix.com as well. So that's the game plan. All right. You guys ready? Is everything... Is mañana principle in place. You've taken all your stress, your fears. You move it until tomorrow. Worry about it tomorrow. Today, you're focusing on planting seeds for your future. Are you guys cool with that? All right. If you're ready to start planning seeds for future, let's go. So what I'm going to do right now, back to the Traffic Secrets book. This has been so much fun reading this with you guys. So Traffic Secrets book. How many you guys are pumped about getting this book? I know we sold, I don't know, 10,000 the first day. I don't know how many right now, but we're selling tons of these. So I know most CBS have got, if you don't have, for some reason now is the time go to trafficsecrets.com. Okay. So I'm going to repeat. So we've gone through a lot of stuff in the book together. If you've been watching these videos each day, the first day I talked about the preface, preface however you say that all about there's a storm coming. And right now we're literally in the middle of the storm. I wrote this a year and a half ago, this part, and it's crazy that now we're sitting in the eye of the storm. So there you go. I don't know how I could time this any better. So introduction, there's a storm coming we talked about that. Then we talked about, we did two days on secret number one, which was, who is your dream customer? Okay. There's a lot of stuff in this chapter. Things I talked about with you guys figuring out, are your customers trying to move away from pain or towards pleasure, understanding that? And we talked about the difference between the searcher and the scroller and the mindset shift and what they're doing and how we structure things differently based on who they are that was secret number one. Okay. And figured out who is our dream customer. Again, getting to understand them at a deep level. Then secret number two we talked about is now we know who those people are, where are they actually hiding online? Where are they congregating? How can we find them? And we talked about how basically our job then if you look at this picture, here was all about finding where in the world these people are, where are they congregating online? And then from there we got to figure out our hooks, throw in there to grab them and pull them into our funnels, which is cool. All right. And then today we're still in secret number two today, we're moving on to a concept called the dream 100. All right. How many of you guys have heard me talk about dream 100 before I've been preaching this for quite a long time. So hopefully you guys have heard me talk about this more than once someone's asking to turn my camera around. I can't because I'm at home quarantine by myself. So I'm doing this by myself. I can't hold it backwards. I can get my kids come hold it here, but then be like, anyway, be chaos. So, right so again, first step of traffic is knowing who, getting deep understanding who it is you want, who your customers are. Number two, where are they congregating? Where are they hanging out? Right. And then number three is understanding, okay. Who are the people that are already congregating these people. Okay. A lot of times we think that we have to go and create traffic in fact, one of my first mentors, I've had so many great mentors over the years. One of them was a guy named Steven Pierce. And I remember Steven Pierce saying something in an event. He said, "People always think they have to create traffic." He's like, "You don't have to create traffic. Traffic's already there." You just have to figure out where it's at and then you tap into it. And that was one of those big, aha moments for me. Because I was trying to create traffic. Right. And so when I understood that, I was like, "Okay, I'm not going to create traffic. I got to find where they are." And this comes back to, we talked about it yesterday, which is finding these pockets, right. What are the blogs that my dream customers read? What are the Facebook groups? And what are the influencers they follow? What keywords they search for on Google? What blogs they... I think I said, blogs, what podcasts they listen to? I'm trying to figure out where are these pockets of customers? Right. So we got to understand that. And so that's the first step. So then the second step in this process is like, "Well, who's already congregated these people." There's people that have been doing this game for a long time, a lot longer than you, longer than me. Right. And they've already self congregated these people. So I decided to figure out, where are these congregations at? Because if I can figure out where those congregations are at, then I can tap into them. Right? And so that's where we get this concept called the dream 100. Now I learned this originally from a guy named Chet Holmes I had a chance to hang out with Chet, a bunch of times he wrote the book, The Ultimate Sales Machine, which is an amazing book, Chet passed away a few years ago, but someone I've had ton of respect for, actually 10 years ago, Tony Robbins event in Fiji. I was there, me and Chet both spoke and hang out a lot. But in Chet's book, he wrote concept called dream 100. And what the dream 100 is, he talked about, he worked for Charlie Munger, who is… what's his name? Charlie… Warren Buffet's business partner in one of his companies. And Chet was running this magazine. And I guess the time I can't remember, I haven't read all the details in the book, but they were the worst magazine in their industry had almost no advertisers. And they had a database of 2,500 people. And they're trying to message all these people and get to the advertising counsel and he couldn't do it. So Chet came in. He's like, "Hey, this is too hard for us to go off all these people, who are the people in the industry that buy the majority of the ads," we found, it's 30 people, maybe it's a hundred, I don't know. But there's a group of people, small group, right? That buy all the ads in our industry. So he said instead of marketing to all 2,500 or 25,000, or how many people are in there let's just target the ones that have the most amount of money. And so he built up a list and he started doing what he called pigheaded discipline, PHD, where he would start messaging. So every week he'd send them something in the mail. And then two weeks later he'd call them on the phone send something in the mail call them on the phone send something in the mail, call them on the phone, right? The decision makers who could move the needle for him. And he said after six months, I think it was six months, nothing happened. And he was frustrated, but he's got pigheaded discipline. He kept doing it, kept doing it. And within a year within I think seven months he landed his first client. It was Xerox or something crazy, who signed a contract. It was the biggest advertisers they'd ever had. And then next month they just land another one within a year or two years. Again, all the actual details are in here. They landed 30 of their dream, 100. And they went from the worst magazine in the industry to the top. And it was by figuring out who are the people that can drive you the most and creating a marketing campaign directly to them. And it was interesting. And then Chet talked about he wrote a screenplay for a movie and same thing like, "I wrote screenplay. I want it to turn to a movie or something, but I don't know how to do it, I'm not in Hollywood." So he's like... So he bought a, I think it was a time magazine or something that was like Hollywood's top 100 influencers or something. And he was like, "That's my dream, 100." So he took it was directors, producers, writers, whatever. And he took it and he's like, okay, "I'm going to dream 100, these people." So he sent his script to all 100, of these people. Then he called them on the phone and he sent them a gift and they called him. And eventually I think it was LeAnn Rimes called him back, loved the script, got the deal, pitched it to things, sold it to Hollywood. And they ended up making a play out of it, I believe anyway, I don't remember all the details, but that was the dream 100. So I remember reading that in Chet's original book. And then I asked him about it. I'm like, "There's something here, but I don't know what it is." Because I'm selling a book. I can't dream 100 everyone and be like, "Hey, you should buy a copy of my free book." Because it's [e-mail], right? It's not efficient. It would cost me too much. But then I was like, "Wait a minute. There are people on my list or there're people in my world who already have congregated my dream 100." I told you yesterday I got to figure out what are the blogs they're reading? Right. So if I figure out here's the blog, they're reading, there's a 100,000 readers of this blog who are my dream customers, wait, who owns the blog? Who's in charge of that blog? What if I started marketing directly to that person, got to know them and send them gifts and whatever. And if they like it and then they make a blog post about it. I might sell 50 or a hundred or a thousand copies of my book. Right. And I think who are my dream 100, what podcasts they listening to? And they're like, wait, "If someone owns a podcast and my dream customers are listening, what if I market to the person who owns the podcast? What if I got that person to say yes. And also they promoted it to their podcast and I make a thousand sales overnight." Okay. And that was where the concept of the dream 100 was born for us. And so for the last decade of my life is what I've been doing. I've been figuring out who, in fact yesterday, people are like, "Russell, what do you do every day all day?" I spent three hours yesterday on my phone, which is right here. My Instagram folks are watching me live on the device I use. I spent three, almost four hours yesterday contacting my dream 100. That's it, personal messages to all of them. Boom. "Hey, this is Russell." I send a gift. Hey, this is Russell. Hey, this is Russell. Hey, this is Russell. And that's what I did for four hours yesterday, dream 100. But Russell, "I thought you were trying to sell tons of your book, why were you doing Facebook ads?" There's people doing Facebook ads, but I would rather get one person who could spend a hundred thousand dollars… Like Peng Joon right now. You guys probably seen the ads for the book, right? Peng Joon, is spending tons of money right now, buying Facebook ads, promoting my book so I can go and buy more Facebook ads myself. Or I can build a relationship with Peng Joon because of my dream 100. And then he promotes it and he spends a 100,000 own pocket selling the book. That's a much better way to do it. Right. And so for me, this is the phase I'm going, my dream 100. I'm training people to write blog, posts, do podcast interviews and send out emails to the list and all sorts of stuff. Okay. But that's the magical dream 100. So anyway I want you guys to get the book it took me three days to read it, so I can't spend all three days just reading the whole thing, that's why I want you guys to get it. So when you get the book on page 41, this is the little chart I made of the dream 100. It's probably going to be backwards for some of these cameras, but basically I do each platform. So Facebook, Instagram, podcasting, YouTube, excuse me. Email lists, blogging, Google, YouTube, Pinterest. Right. So I put out the categories of each of the different industries here and then going down what I do it's okay. Who on Facebook is already congregated my dream 100? Okay. And so for me, I was like, "Well, okay, Tony Robbins has got 3.2 million fans, Grant Cardone's got, I don't know, 2 million fans. We've got Prince Ea got a billion fans," whatever. And I start making a list of all the people who've already congregated my dream customers. Who are they? Where are they at? Okay. I go to Facebook. I make a list as many as I can find. Okay. And then I might go to Instagram. Who are the influencers, who've already congregated my dream 100. And I go to Instagram. So I, write out their names. Oh, this person, this person, this person start listing out all their names. Then I go to podcasts. Okay. Who are the podcasters who've already congregated my dream 100. I start listing all the names and the podcast people who are the YouTube channels that already congregated my dream 100, who already have a million subscribers. I can go spend the next six years trying to get a million subscribers, or I can go to the person that already got a million subscribers. And if I can do a deal with him or her, have them make a video for me, boom. Now I'm suddenly in front of a million people that fast. Okay. You see how this works. Then who's got the email list in my industry. Who's the bloggers. Okay. And I start making lists of all these different things. And that becomes my dream 100. Okay. And so I'm starting traffic again. Notice this whole book I haven't said a single word about Facebook ads yet. Right? Everyone's like, "On Facebook ads, lets do Google ads." guy comes eventually. That's in section two in the middle, but there's all this foundational stuff. That's so much easier to get traffic. Okay. When Facebook shuts you down, what are you guys going to do? You going to be freaking out? Like, "I don't know what to do." And I'll be like, "I'm just going to call my dream 100. They already have an email list. They already got a blog. They had a podcast. I'll just see if I can go on the podcast." Boom. And we do that with our dream 100. So man, this stuff's so much fun. I could go for years about this. Let me see if I want to talk about anything else today on this or, oh, got to read you guys something. Can I read you a little piece? Are you okay with that? So it's funny how many of you guys know Rachel Hollis? If you don't, okay. Last year her book was the number two selling book in the world. The only one that beat, it was Michelle Obama's book. Okay. She wrote a book called Girl, Wash Your Face. And then Girl, Stop Apologizing this is book number two. And it's funny because I never heard of her. And then I went to this mastermind retreat and I did a list of all the different people. And one of them was a guy named Dave Hollis. Who's Rachel's husband. And I didn't know who he was. And I met him and I messed with my wife that night. I'm like, "Oh, I met this cool guy named Dave Hollis." And she's like, "Dave Hollis is that Rachel's husband." I'm like, "I don't know who's Rachel." And she's like, "Rachel's the biggest thing in the world," anyways so funny. And so had a chance to meet Dave and then got to meet Rachel and really, really cool. But last year we were in Puerto Rico at a mastermind event sitting around the room and everyone's talking about, their things. And it's funny because in this room there's 20 people and half of them are New York Times bestsellers. Half of them got three or four, five New York Times bestselling books. And it's just an intimidating room to be in. Right. And we're all talking and then someone started asking a question about how do they sell books? And everyone's given their two cents, I'm just writing, things a million miles a minute. And then Rachel starts talking and she said something and just boom, drop the mic. So I read to you. She said says recently I was in a mastermind event in Puerto Rico and I had a chance to spend time with Rachel Hollis, the author of the number one New York times bestseller Girl, Wash Your Face at the time she was in the middle of launching her new book. Girl, Stop Apologizing. As I was in the middle of writing this book, I was curious about how she had sold over a million copies of her books. I asked her for the secret to selling that many copies and she told me, "We ask ourselves this question, what are the tribes that my women are already in? What network marketing companies are they in? What Facebook groups, what Instagram channels, what hashtags are they following?" After we identified these things, we tried to figure out who are the tribe owners of these women? Who do we need to become friends with anyone who had over 200,000 followers? We would direct message them, tell them who we were and ask them if we could talk. We started messaging everyone. Our focus was to find the tribes and then figure out the best ways to infiltrate them. And I said the dream 100, she recalled that was exactly what she had done to quickly become one of the bestselling authors of all time, which is crazy. And then I go on again. Quest nutrition, how many of you guys know quest nutrition, quest bars. So Tom Bilyeu is one of the founders of Quest bars. He was also in this mastermind group. And after this I was researching it. How in the world did he build quest to a billion? He sold it for a billion dollars. How did he build that company? I remember watching it explode overnight. And then he cashed out and I found an interview with him on the founder podcast. And it was interesting. He tells the story. He said "We had a very different approach that got a lot of people, excited, not just about the product, but they felt good about the way we treat them. We went old school, researching several hundred health and fitness influencers. Then sending them handwritten letters and free samples. This is all about showing an understanding of what others were trying to achieve. And that quest was interested in helping them connect with their audience. When people are building community, they have a real sense of service to that community. We would send them free product and just say, if you like it, tell your people. And if you hate it, tell them that too." "Not trying to steer people's comments to give us a pretty great recommendation or not trying to steer people's comments gave us a pretty great recommendation. Some didn't like it and said so, but the vast majority loved it and were grateful. We had shown an understanding of who they were and what they were trying to do. So they spread the word." You see what happened? Tom built a billion dollar brand off of what? The dream 100 wasn't Facebook ads. It wasn't Google ads. The dream 100, Rachel Hollis became bestselling author in the world off of what? The dream 100. Okay. That's the concept that in chapter two, you guys understanding who's your dream customer? Where are they congregating? Who is in charge of the congregation? Who's the leader. Who's the person that you can infiltrate? And then you got to get to those people. Right? And it's coming down to building relationships, getting to know them. How can I serve those people? Okay. I did a video on YouTube. In fact, you should all go to YouTube and go to YouTube type in Russell Brunson, Tony Robbins dream 100 and there's a video it's about 10 minutes long of me showing the decade long journey. I did dream 100 Tony Robbins, how I became friends with him, how I became business partners with him, how I got to promote my stuff. It wasn't me just spamming, "Hey promote me Tony." It was me for a year or excuse me a decade serving and building a relationship with him is my dream 100 and getting in and infiltrating that, okay. It's a very powerful, really real strategy. So it's the key though. So that's the next thing you guys is that even if you don't have the book yet, you should get it. It's free. So the only reason why you wouldn't get it is you must hate money or you hate traffic or one of those things, but you cover $10 shipping handle. You can get it, but even if you don't get it for whatever reason, you still know the concept now and understanding that. So what I would recommend doing, see if I can find the page when you get the books on page 41, but you don't need this book to do this. Just go make a graph like this and say, "Okay, who's already congregated my dream customers on Facebook, and start making a list of those names. Who's already congregated my dream. 100 on Instagram, make a list of those names on podcasts, on YouTube, on email, on blogs," and find those people. Those are the existing congregations, right? And when you do that, my goal would be to try to get a hundred people, right? So 10 people, 10 or 20 people on Facebook, 20 people on Instagram, 20 people on podcasts, 20 people get 20 of them 20. All these different platforms have a hundred people. Now there's your dream 100. Now when you have that, that becomes the people you're marketing to those 100 people, right? If I get one of those hundred people, say yes, it can blow up your business. I remember when I did this exercise with the DotCom Secrets book, one of my dream 100 and my podcasting thing was JLD John Lee Dumas, Entrepreneurs on Fire. I never met, excuse me. I never met him yet. Sent him a copy of the book, sent him a dream 100 package, got to know him a little bit, messaged me. He was like, "I love your book. Want to promote it." He had me on podcast. I think the first day he sold like 500 copies of the DotCom Secrets book. Okay. And I came off of one dream 100 package. Right? So if I know, here's a hundred people, these are the people I'm marketing to, I'm serving, I'm getting to know them. I'm building relationships. And I'm going to focus on putting in the time to get to know these people it'll pay off in dividends. Okay. So that's the first step in the traffic secrets process is the dream 100. Getting to understand that when we were launching ClickFunnels, it was interesting because I'm no coder. I don't have any technical ability. So while my business partner, Todd and my business partner at the time, Dylan, while they were coding ClickFunnels, you're wandering Russell, what did you do? You're useless to the equation. I know I can't code. So what did I do? This is what I did. I sat there all night while they're coding and I'm messaging people getting to know them, building relationships. I remember my dream 100, by the time we launched ClickFunnels was dream 328 or something. I don't know how many, but it had grown because I built all these relationships and we launched ClickFunnels and we grew it. And it's crazy now that, ClickFunnels five and a half years ago it started. Today. We have over a 100,000 active customers, 30% of you guys logged in yesterday, which is crazy. So 30,000 plus people logged in yesterday to build a funnel. What's crazy is that the majority of those customers came off of the following of my dream 100 the original dream 100 that I had set up five years ago. And I've been relentlessly getting to know them, building relationships, pursuing them, asking them, promote things, getting them to use ClickFunnels. I've been building free funnels for tons of them. I put in the hard work, the dream 100. And on the back side of that has been a company that does hundreds of millions of dollars a year. So anyway, I hope that helps getting the wheels you had spinning. That's just secret number two, the dream 100. So, all right. We're five or six days in this guys we've gotten through the introduction secret one and secret two has been good so far you learning good stuff. If you like this comment down below, like "That's awesome." If you're like "That was lame Russell, I don't need traffic. I hate traffic," then be like, "That was lame." I don't care. Let me know what other way. The more that you tell me the better, I know how to do these and I can keep doing, if you guys like I'm enjoying it, hopefully you are as well again, here's your call to action for you guys. If you don't have a copy of the book yet we're in pre-order right now, you can get [e-mail]. The books actually ship May 5th, but you can download the audio book tonight and listen to this weekend. Binge, listen, and start getting these principles into your brain. The more you understand them the better a lot of you guys ask about box set. This is all three of my books, new updated hardbound versions of DotCom Secrets, Expert Secrets and Traffic Secrets, as well as this new work book called Unlock The Secrets as well. The only place to get this out is the upsell. So there you go. When you get a copy of the book, the first order form bump is the audiobook you say yes to that, you'll get the audiobook. And then if you want to get all the updated hardbound versions, that only way to get those is after you buy the book, we make an offer where you can get them all at the discount. So that's the only way to get those. I get them the box ships May 5th, but the audiobooks are there now. So you can start listing at ASAP that's number one. So where do I download if I already bought? If you go back trafficsecret.com is a link there says log in, click on login, and you can log into your members area. It's got all the bonuses, the videos, there's five hours of videos there as well. There's a whole bunch of cool stuff you get when you get the book for free and over here this weekend, it's you guys wonder what to do. Go binge watch stuff on FunnelFlix. We have a premier week for free. You can go and you can watch Frank Kern's presentation today for free each day, unlocks free presentations to get you to fall in love with FunnelFlix. So we're now part of the streaming wars. ClickFunnels is taking on Disney plus and Amazon. And it's all there for you guys as well. One thing I'm going to end with, I talked about this in very beginning, but those who logged in late is a mañana principle. And I want to just re stress this because this can help you guys during this time of crisis. So right now everyone's stressing out, right? Because of all the excuse me, the economic turmoil. And so what I'm going to do is I want you to take that stress and I want you to stress about it mañana tomorrow. So take that and tomorrow I'll worry about today. I'm focusing on planting seeds for my future. Okay? Start planting, seeds, plant seeds of reading book, creating funnels, building stuff, making videos, publishing, whatever your seeds are. Start planting those seeds ASAP. Okay. Because harvest is coming, but if you don't plant, now you're going to be screwed when the harvest comes. So start planting your seeds right now. Okay. And take all the stress of the coronavirus or whatever you're stressing about. Put that tomorrow, mañana, worry about that. And then all this, you leave for tomorrow, which is the planting of the seeds, "Oh, I'll plant tomorrow. I'm going to study tomorrow. I'll build a funnel tomorrow. I'll make a video tomorrow. I'll publish tomorrow." It's time to stop and take that to today, moving that forward and we're going to do it right now. That sound good. That's the game plan you guys. Appreciate you all for hanging out. This has been a fun week so far. Hopefully you're enjoying the time with your family and your loved ones. Make sure to prepare yourself you guys. We don't know what's going to happen, but the best thing you can be possibly doing right now is planting seeds for tomorrow. The harvest will come. If you've not planted during the season of planting, you're going to be in trouble. So now is the time. Appreciate you guys. Thanks for everything. Go your book, trafficsecrets.com, then funnelflix.com. Got have some fun and have a great weekend. Thanks everybody. We'll talk to you guys all again soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and Crosslinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert, as trains can pass at any time on the tracks. Remember to follow all traffic signals, be careful along our tracks, and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. So the big question is this.

How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets.

What's up everybody? This is Russell Brunson. Welcome back to the party. I'm excited to be here with you guys today. And we're going live right now on Instagram, Facebook, YouTube. I think we're all over the place. So I appreciate you guys hanging out with me today. And I hope you've enjoyed this Traffic Seekers book launch that's been going on this whole week. I know a lot of you guys are in quarantine right now and you are bored out of your minds. You're trying to figure out what to do.

Some of you guys are stressed out beyond all belief. I get it. Some of you guys are like, this is dumb. Why are we even worrying? And I get it as well. So there's a lot of chaos right now in the world. And the only thing we can control is our own mindset and things we're focusing on, things we're putting into our brain. And so I keep choosing to try to put my mind focusing on things that can affect, things I can change, which really is, you know, this is probably one of, if not the best personal development weeks for all of us in the world, which is exciting. So, all right, really quick, before I jump into reading some more of the book today, it's interesting. We just did our ClickFunnels

meeting and today we had the highest, or excuse me, yesterday. So yesterday we had the highest number of people logging to ClickFunnels ever. It's like more than double what happens on a normal day, which means this is literally like the season of funnel billing, okay? Because you're home, you got the chance right now to finally create. There's always these excuses like, oh, I can't build a funnel because of this, because of this, I'm too busy, I got this, I got blah, blah, blah, blah, blah. There's always like, for some reason, people always have this, we call it the manana principle, like, oh, tomorrow, manana, tomorrow i'll do it okay what i want to do i want to suggest something for you guys right now okay i want you to take this manana principle most of us have like i'll do the work tomorrow i'll do the thing tomorrow i'll do like tomorrow tomorrow tomorrow i want you i want you

to do this as an exercise and be really fun okay what you're going to do is the thing that you know you need to be doing that you normally put off till manana i want you to stop and i want you to do that today okay and then the stressing that you were planning on doing today like stressing out about the coronavirus about food about toilet paper about whatever you're stressing out and we take that stress and we take that stress and when you stress about it manana okay so we're just shifting this is an easy shift okay we're taking um we're taking the the stuff right now that we're normally worried about okay and? And we're shifting it to manana. And the stuff that we normally are going to do manana, like the stuff that's actually

important about building our life, building our business, building our family, we're going to shift it to today. Okay? It's just shifting. The manana principle, okay? If you guys can do that, it's going to be amazing for you, okay? Because number one, you're not going to be stressed out because you're going to be stressed out.

Like, I don't have time right now. I'm busy building funnels. Tomorrow, I will worry about the stress. And then today, you can get back to work, okay? And what's cool about that, if you do it today, okay, it's going to give you all of Friday, all today, to be able to work, to be able to create, to be able to read, to be able to study, to be able to learn. Whatever the thing is that you've been procrastinating, you're going to have a chance to finally do it today. Okay? And all the stress that you've been sitting on for the last week, you'll move to tomorrow,

and you'll be like, oh, I'll worry about it tomorrow. And then ask yourself, will you survive today? Is your family going to be okay? You got food for today? Sweet. Worry about tomorrow? Let's get back to work. And then what's going to be cool is tomorrow, I'm going to suggest you the same thing. Move it till mañana and get back to work. So there you go. There's a mañana principle and a way to actually serve you as opposed to hurting you. But again, we had more than double as many people logging in ClickFunnels yesterday than we've ever had, which means it's the season right now. It's the season to build funnels.

It's the season to build hope. Season to start preparing and building your foundation because this season is gonna pass, okay? And the people who aren't like frozen by fear in the season, okay, when they come out of it, they're gonna have a chance to be able to go and create and do some amazing things. So I wanna make sure you guys aren't freezing

during the season of fear, okay. Worry about it tomorrow, manana, right now, get back to work. Focus on stuff you can control, things you can create, things you can do because the season will end. And I don't know if it's going to be two weeks from now, two months from now, two years from now, it does not matter. Okay. It's going to end. And the people who have been preparing during the season, who've been planting the seeds right now were the ones who reparvest. So now it's time to plant seeds. So what that means, two things. Number one, if you haven't got a Traffic Seekers book yet, go and get it.

This is the seeds you need to get to go to master traffic. Number two, this right here is FunnelFlix, okay? Now FunnelFlix is an amazing tool. I have licensed, I think there's 2,600 videos in there, okay? All of the courses I learned from as I was learning this game, I went to all those people and I was like, your courses were the best that I ever went through. Can I license them from you? And I

paid them a small fortune. I think over a million dollars so far in licensing fees, because I wanted to be Netflix for entrepreneurs. So we entered the streaming wars. We launched FunnelFlix and it's live. And right now we have a really cool thing for this weekend. It's called the FunnelFlix premiere week where you go to FunnelFlix.com right now. You, uh, and you put your email address in there and you get these four videos. One, two, three, four. I think each date unlocks one, so you'll get this one immediately. The first one is Frank Kern.

If you don't know who Frank Kern is, he's one of the OGs of internet marketing. We had him speak at Funnel Hacking Live. We didn't tell anybody he was coming. It was top secret. And then in the middle, we had this whole Funnel Flicks presentation. We had him come down and bang on the thing, and and it opened up and Frank came out and delivered a message. It was insanely good. And people, uh, people went nuts.

It was like standing ovation screaming. Uh, like it was as close to like what a rockstar would feel like in our world. Like if you can imagine that, like imagine your biggest rockstar coming out and like all the people like flipping it. That's what happened. And, uh, we captured it for you And you can go watch that presentation right now. Well, not right now. Wait till this is over.

Then watch it this weekend. And then if you like Frank's stuff, I licensed every, I think almost like 13 or 14 Frank's courses. Almost everything he's ever published is also in FunnelFlix now. So if you're a FunnelFlix member, you can geek out on Frank this weekend and get excited. It's all in there from like, anyway, all his best stuff's in there, which is exciting. So FunnelFlix.com. So funnelflicks.com. So this is trafficseekers.com. Go get your book, get the audio books, go start listening, getting prepared there.

And then over here is funnelflicks.com as well. So that's the game plan. All right, you guys ready? Is everything, the Manana principle in place? You've taken all your stress, your fears, you're moving to tomorrow, we're worried about tomorrow. Today you're focusing on planting seeds for your future. You guys cool with that?

All right, if you're ready to start planting seeds for the future, let's go. So what I'm going to do right now, back to the Traffic Seekers book. This has been so much fun reading this with you guys. So Traffic Seekers book. How many of you guys are pumped about getting this book? I know we've sold, I don't know, 10,000 the first day. I don't know how many are up right now, but we're selling tons of these. So I know most of you guys have got, if you don't have, for some reason, now is the time go to funnel or go to trafficseekers.com. Okay. So I'm going to repeat. So we've gone through a lot of stuff in the book together. Um, you've been watching these videos each day. Uh, the first day talked about the preface, preface, however you say that, uh, all about,

there's a storm coming. And right now we're literally in the middle of the storm. I wrote this like a year and a half ago. This part is crazy that now we're literally in the middle of a storm. I wrote this like a year and a half ago, this part. And it's crazy that now we're sitting in the eye of the storm. So there you go. I don't know how I could time this any better. So introduction to the storm coming. We already talked about that. Then we talked about we did two days on secret number one, which was who is your dream customer? Okay.

There's a lot of stuff in this chapter. The things I talked about with you guys are figuring out are your customers trying to move away from pain or towards pleasure? Understanding that. Then we talked about the difference between the searcher and the scroller and the mindset shift and what they're doing and how we structure things differently based on who they are.

That was secret number one, okay? And figured out who is our dream customer, getting to understand them at a deep level. Then secret number two we talked about is now we know who those people are, where are they actually hiding online? Where are they congregating? How can we find them? And we talked about how basically our job then those people are, where are they actually hiding online? Where are they congregating? How can we find them?

And we talked about how basically our job then, if you look at this picture here, was all about finding where in the world these people are, where are they congregating online? And then from there, we go, we gotta figure out our hooks, throw them there to grab them, pull them into our funnels, which is kind of cool.

All right, and then today, we're still in secret number two. Today, we're moving on to a concept called the Dream 100. All right, how many of you guys on to a concept called the dream 100. All right. How many of you guys have heard me talk about the dream 100 before? I've been preaching this for quite a long time. So hopefully you guys have heard me talk about this more than once. Someone's asking me to turn my camera around. I can't because I'm at home quarantined by myself. So I'm doing this by myself. I can't hold it backwards. I can get my kids to come hold it here, but then it'd be like, anyway, it'd be chaos.

All right, so in here, so again, first step of traffic is knowing who, getting a deep understanding of who it is you want, who your customers are. Number two, where are they congregating? Where are they hanging out, right? And then number three is understanding, okay, who are the people that are already congregating these people, okay? A lot of times we think that we have to go and create traffic for, in fact, one of my first mentors, I've had so many great mentors

over the year. One of them was a guy named Steven Pierce. And I remember Steven Pierce saying something at an event I was at. He said, he said, people always think they have to create traffic. He's like, you don't have to create traffic. Traffic's already there. You just have to figure out where it's at and then you tap into it. And that was like one of those big, like, aha moments for me because I was trying to create traffic. Right. And so when I understood that, I was like, okay, I'm not gonna create traffic. I gotta find where they are, where, and this comes back to, we talked about yesterday, which is like finding these pockets, right? What are the blogs that my dream customers read? What are the Facebook groups are in? What are the influencers they follow? What keywords they

search for on Google? What blogs are they? I think I said blogs, but podcasts they listen to, like trying to figure out where are these pockets of customers, right? So we got to understand that. And so that's the first step. So then the second step in this process is like, well, who's already congregated these people? There's people that have been doing this game for a long time, a lot longer than you, a lot longer than me, right? And they've already self-congregated these people. So I just got to figure out where are these congregations at? Because if I can figure out where those congregations are at, then I can tap into them, right?

And so that's where we get this concept called the Dream 100. Now, I learned this originally from a guy named Chet Holmes. I had a chance to hang out with Chet a bunch of times. He wrote the book The Ultimate Sales Machine, which is an amazing book. Chet passed away a few years ago, but someone I've had a ton of respect for. I had a chance actually 10 years ago at Tony Robbins' event in Fiji. I was there. Me and Chet both spoke.

We hung out a lot. But in Chet's book, he wrote this concept called Dream 100. And what the Dream 100 is, he talked about it. He worked for Charlie Munger, who is Bershara Hathaway. What's his name? Charlie, Warren Buffett's business partner in one of his companies. And Chet was running this magazine. I guess the time, I can't remember.

I have all the details in the book. But they're like the last, the worst magazine in their industry. Had almost no advertisers. And they had a database of like 2,500 people. And they're trying to message all these people to get advertising canceled. And he couldn't do it. So Chet came in. He's like, hey, it's too hard for us to go after all these people.

He's like, who are the people in our industry that buy the majority of the ads? So he found, hey, it's like 30 people. He's like, who are the people in our industry that buy the majority of the ads? So we found, hey, it's like 30 people. He's like, hey, maybe it was 100, I don't know. But there's a group of people, a small group, right, that buy all the ads in our industry. So instead of marketing to all 2,500 or 25,000, however many people are in there, let's just target the ones

that have the most amount of money. And so he built up a list and he started doing what he called pig-headed discipline, PhD, where he would start messaging. So every week he'd send them something in the mail and then two weeks later start messaging. So every week, he'd send them something in the mail, and then two weeks later, he'd call them on the phone. Send them something in the mail, call them on the phone. Send them something in the mail, call them on the phone, right?

The decision makers who could move the needle for him. He said after six months, I think it was six months, nothing happened. And he was kind of frustrated, but he's got pig-headed discipline, so he kept doing it, kept doing it. And within a year, within I think seven months, he landed his first client. It was like, it was Xerox or something crazy. Who signed the contract? It was like the biggest advertiser they'd ever had.

And then the next month, they just landed another one. And within a year or two years, again, all the actual details are in here. They landed like 30 of their Dream 100 and they went from the worst magazine in the industry to the top. And it was by figuring out who are the people that can drive me the most and creating a marketing campaign directly to them. And, uh, it was interesting. And then Chet talked about, he, uh, he wrote a screenplay for, uh, for a movie. And, um, and the same thing, he's like, I wrote a screenplay. I want it to, I want it to turn to a movie or something, but I don't know how to do it. I'm not in Hollywood. So he's like, I, so he bought a, I think it was like a time magazine or something. It was like Hollywood's top 100

influencers or something. And he was like, that's my dream 100. So he took it. It was like directors, producers, writers, whatever. And he took it and he's like, okay, I'm going to dream 100 of these people. So he sent a script to all 100 of these people. Then he called them on the phone. Then he sent them a gift in the mail. They called them.

And eventually, I think it was Leanne Rimes called them back, loved the script, got the deal, pitched it to things, sold it to Hollywood. And they ended up making a play out of it, I believe. Anyway, I don't remember all the details, but that was the dream 100. So I remember reading that in Chet's original book. And then I asked him about it. I'm like, there's something here, but I don't know what it is. Cause I'm selling, like I'm selling a book. I can't dream 100. Everyone would be like, Hey, you should buy a copy of my free book. Cause it's free at traffic secrets.com. Right? Like it's not efficient. It would cost me too much. But then I was like, wait a minute. there are people on my list or the people in my world who already have congregated my dream 100. Okay. I told you, I told you yesterday, like I got to figure out like, like what are the blogs they're reading? Right? So if I

figure out here's the blog they're reading, there's a hundred thousand readers of this blog who are my dream customers. Wait, who, who owns the blog? Who's in charge of that blog? What if I started marketing directly to that person, got to know them and send them gifts and whatever. And if they like it and then they, they, they make a blog post about it. I might sell 50 or a hundred or a thousand copies of my book. Right? I think who my dream 100, like what podcast they listening to. And then they wait, like if someone owns a podcast and my dream customers are listening, what if I market to the person who owns the podcast? What if I got that person to say yes. And all of a sudden they promote their podcast

and I make 1,000 sales overnight, okay? And that was where the concept of the Dream 100 was born for us. And so for the last decade of my life, this is what I've been doing. I've been figuring out who, in fact, yesterday, people are like, Russell, what do you do all day? I spent three hours yesterday, yesterday,

on my phone, which is right here. My Instagram folks are watching me live on the device I use. I spent three, almost four hours yesterday, yesterday on my phone, which is right here. My Instagram folks are watching me live on the device I use. I spent three, almost four hours yesterday contacting my dream 100. That's it. Personal messages to all of them. Boom. Hey, this is Russell. I want to send you a gift. Hey, this is Russell. Hey, this is Russell. Hey, this is Russell. And that's what I did for four hours yesterday. Dream 100. But Russell, I thought you're trying to sell tons of your book. Why were you doing Facebook ads? Like there's people doing Facebook ads, but I would rather get one person who, uh, who could spend a hundred thousand dollars like paying June right now. You guys probably seen his ads for the book, right?

Paying June is spending tons of money right now, buying Facebook ads, promoting my book. So I can go and buy more Facebook ads myself, or I can, I can build a relationship with paying June because of my dream 100. And then he promotes it and he spends a hundred thousand out of own pocket selling the book like that's a much better way to do it right and so for me uh this is the phase i'm going to my dream 100 i'm paying people to write blog posts and do podcast interviews and send out emails to their list and all sorts of stuff okay uh that's the magical dream 100 so um oh anyway i want you guys to get the book like i it took me three days to read it so i can't spend all three days just reading the whole thing but i want you guys um to the book. It took me three days to read it, so I can't spend all three days just reading the whole thing,

but I want you guys to get it. So when you get the book, on page 41, this is the little chart I made of the Dream 100. It's probably going to be backwards for some of these cameras, but basically what I do is each platform, so Facebook, Instagram, podcasting, YouTube, email lists, blogging, Google, YouTube, Pinterest, right? So I put out the categories

of each of the different industries here, and then going down what I do, it's like, hey, who on Facebook has already congregated my dream 100, okay? And so for me, I was like, well, okay, Tony Robbins has got 3.2 million fans. Grant Cardone's got, I don't know, 2 million fans. We've got Prince Yates got a billion fans,

you know, whatever. And I start making lists of who's all the people who've already congregated my dream customers. Who are they? Where are they at? Okay, I go to Facebook. I make a list as many as I can find. Okay, and then I go to Instagram.

Who are the influencers who've already congregated my dream 100? And I go to Instagram and start writing out their names. Oh, this person, this person, this person. Start listing out all their names. Then I go to podcasts, okay? Who are the podcasters who've already congregated my dream 100? I start listing out all the names of the podcast people. Who are the YouTube channels that are already congregating in my Dream 100? Who already have a million people, a million subscribers? I can go

spend the next six years trying to get a million subscribers. I can go to the person that already got a million subscribers, and if I can do a deal with him or her, have them make a video for me, boom, now I'm suddenly in front of a million people that fast, okay? You see how this works, then who's got the email list in my industry, who's the bloggers, okay, I start making lists of all these different things, and that becomes my dream 100, okay, and so I'm starting traffic, again, notice that this whole book, I haven't said a single word about Facebook ads yet, right, everyone's like, I need to do Facebook ads, I need to do Google ads, like, that comes eventually, that's like in section two in the middle, but there's all this foundational stuff that's so much easier to get traffic. Okay. When Facebook shuts you

down, what are you guys going to do? You're gonna be freaking out. Like, I don't know what to do. And I'll be like, I'm just gonna call my dream 100. They already have an email list. They already got a blog. They had a podcast. I'll just see if I can get on the podcast. Boom. And we do that with our dream 100. So, um, ah, man, this stuff's so much fun. I could go for years about this. Um, let me see if I want to talk about anything else today on this or, um, uh, Oh, can I read you guys something? Can I read you a little piece? Are you okay with that? So, um, uh, it's funny. Uh, how many of you guys know Rachel Hollis? Um, if you don't like, okay, last year her book was the number two selling book in the world. The only one that beat it was Michelle Obama's book. Okay. Uh, sure. A book called girl, wash your face. And then girl, stop apologizing.

It's book number two. And it's funny cause I'd never heard of her. And then I went to this mastermind retreat and they had a list of all the different people. And one of them was a guy named Dave Hollis, uh, who's Rachel's husband. And I didn't know who he was. And I met him and I messaged my wife that night. I'm like, Oh, I met this cool guy named Dave Hollis. And she's like, Dave Hollis, is that Rachel's husband? I'm like, I don't know who's Rachel. And she's like, Rachel's like the biggest thing in the world. Anyway, so funny. And so I had a chance to meet Dave and then got to meet Rachel.

And really, really cool. But last year, we were in Puerto Rico at a mastermind event, sitting around the room. And everyone's talking about their things. And it's funny because in this room, there's like 20 people. And half of them are New York Times bestsellers. Half of them have got like three or four or five New York times bestselling books. And it's just, it's kind of an intimidating room to be in. Right. And we're all talking and then someone started asking a question about how do they sell books and everyone's giving

their two cents. I'm just like writing, you know, things a million miles a minute. And then Rachel starts talking and she says something that's just like, boom, drop the mic. So I'll read to you. She said, it says, recently I was at a mastermind event in Puerto Rico and I had a chance to spend time with Rachel Hollis, the author of the number one New York Times bestselling bestseller, Girl, Wash Your Face. At the time, she was in the middle of launching her new book, Girl, Stop Apologizing. As I was in the middle of writing this book, I was curious about how she had sold over a million copies of her books.

I asked her for the secret to selling that many copies. And she told me we asked ourselves this question what are the tribes that my women are already in what network marketing companies are they in what Facebook groups what Instagram channels what hashtags are they following after we identified these things we tried to figure out who are our tribe who are the tribe owners of these women who do we need to become friends with anyone who had over 200,000 followers we would direct message them tell them who we were and ask them if we could talk.

We started messaging everyone. Our focus was to find the tribes and then figure out the best way, figure out the best ways to infiltrate them. What? I said, the dream 100. She didn't call it that, but it's exactly what she had done

to quickly become one of the best selling authors of all time, which is crazy. And then going again, Quest Nutrition. How many of you guys know Quest Nutrition? Quest Bars? So Tom Bilyeu is one of the founders of Quest Bars. He was also this mastermind group. And after this, I was like researching,

how in the world did he build Quest to a billion? He sold it for a billion dollars. Like, how did he build that company? I remember watching it explode overnight and then he cashed out. And I found an interview with him on the Founder podcast. And it was interesting. He tells a story.

He said, we had a very different approach that got a lot of people excited, not just about the product, but they felt good about the way we treated them. We went old school researching several hundred health and fitness influencers and sending them handwritten letters and free samples. This was all about showing an understanding of what others were trying to achieve and that Quest was interested in helping them connect with their audience. When people are building community, they have a real sense of service to that community. We would send them free product and just say, if you like it, tell your people.

And if you hate it, tell them that too. Not trying to steer people's comments to give us a pretty great recommendation. Not trying to steer people's comments gave us a pretty great recommendation. Some didn't like it and said so, but the vast majority loved it and were grateful we had shown an understanding of who they were and what they were trying to do. So they spread the word. Did you see what happened? Tom built a billion dollar brand off of what?

The Dream 100. It wasn't Facebook ads, it wasn't Google ads, The Dream 100. Rachel Hollis became best-selling author in the world off of what? The Dream 100, okay? That's the concept in chapter two, you guys. Understanding who's your dream customer,

where are they congregating, who is in charge of the congregation? Who's the leader? Who's the person that you can infiltrate? And then you got to get to those people, right? And it's coming down to building relationships, getting to know them. How can I, how can I, how can I serve those people? Okay. Um, I did a video on YouTube. In fact, you should all go to YouTube and go to type in Russell Brunson, Tony Robbins, dream 100. And there's a video, it's about 10 minutes long of me showing the decade long journey I did to Dream 100, Tony Robbins, how I got, became friends with him, how I became business partners with him, how I got him to promote my stuff. It wasn't me just like spamming, but hey, buy my stuff or, you know, promote me, Tony. It was like me for a year or excuse me, a decade serving and building

a relationship with him as my Dream 100 and getting in and infiltrating that. It's a very, very powerful, really real strategy. It's the key though. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. Today, he decided to sponsor the podcast to give you guys more access to this super cool

strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JP Morgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately, it's not the time to be gambling with your finances. So, Taylor put together this book

called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my marketing secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your

funnels. So go over to wealthy consultant.com slash secrets, grab your 70% off deal. And let's start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment. I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius.

And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's Working Geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have, first off, the right people, but make sure the right people are sitting in the right seats on the bus.

And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com. But I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout.

So go to workinggenius.com. Again, two Gs, working genius, two Gs in the middle, workinggenius.com, and then use promo code secrets, S-E-C-R-E-T-S at checkout, get 25% off. But then go take the test. Again, it takes you 10 minutes, but even in a 10 minute session,

you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code SECRETS for 20% discount. Take this test for yourself and for your team, and I promise you it'll change the working dynamics amongst everybody and help your company to grow. That's the next thing you guys is that, and you know, even if you don't have the book yet, I mean, you should get it. It's free. So the only reason why you wouldn't get it is you must hate money or you hate traffic or, you know, one of those things, but you cover $10 shipping handle,

you can get it. But even if you don't get it for whatever reason, you still know the concept now and understanding that. And so what I would recommend doing, uh, if I can find a page when you get the books on page 41, but you don't need this book to do this. Just go make a, make a graph like this and say, okay, who's already congregated my dream customers on Facebook and start making lists of those names. Who's already congregated my dream 100 on Instagram and make a list of those names on podcasts, on YouTube, on email, on blogs and find those people. Those are the existing congregations, right?

And when you do that, uh, my goal would be to try to get 100 people, right? So 10 people, you know, 10 or 20 people on Facebook, 20 people on Instagram, 20 people on podcasts, 20 people, like, get 20 of them. 20 of them, all these different platforms have 100 people. There's your dream 100. Now, when you have that, that becomes the people you're marketing to, those 100 people, right? Because if I get one of those 100 people to say yes, it can blow up your business.

I remember when I did this exercise with the Dotcom Secrets I get one of those 100 people to say yes, it can blow up your business. I remember when I did this exercise with the Dotcom Seekers book, one of my Dream 100 in my podcasting thing was JLD, John Lee Dumas, my entrepreneur fire. I never met, excuse me, I never met him yet. Sent a copy of the book, sent a Dream 100 package, got to know him a little bit. Messaged me, he's like, I love your book,

I wanna promote it. He had me on the podcast. I think the first day he sold like 500 copies of the Dotcom Seekers book, okay? And I came off of one dream 100 package. Right. So if I know like here's a hundred people, these are the people I'm marketing to. I'm serving, I'm getting to know them.

I'm building relationships and I'm going to focus on, on putting in the time to get to know these people. It'll pay off in dividends. Okay. So that's the first step in the traffic seekers process is the dream 100 getting, getting to understand that. When we were launching click funnels, it was interesting because I don't, I'm not a coder. I don't have any technical ability. So while my business partner, Todd, and my business

partner at the time, Dylan, while they were coding ClickFunnels, you're probably wondering, well, Russell, what did you do? You're useless in the equation. I'm like, I know. I can't code. So what did I do? This is what I did. I sat there all night while they're coding and I'm messaging people, getting them to know they're building relationships. I remember my dream 100 by the time we launched ClickFunnels was like our dream 328 or something. I don't know how many, but it had grown because I built all these relationships and we launched ClickFunnels and we grew it. And it's crazy now that, you know, ClickFunnels five and a half years ago started. Today we have over a hundred thousand active customers. Like 30% of you guys logged in yesterday, which is crazy. So 30,000 plus people

logged in yesterday to build a funnel. What's crazy is that the majority of those customers came off of the following of my Dream 100. The original Dream 100 that I had set up five years ago. I've been relentlessly getting to know them, building relationships, pursuing them, asking them to promote things, getting them to use ClickFunnels. I've been building free funnels for tons of them.

Like I put in the hard work that Dream 100 and on the backside of that has been, you know, a company that does hundreds of millions of dollars a year. So anyway, I hope that helps getting the wheels you had spinning. That's just secret number two, the Dream 100. So, all right, we're like five or six days into this, you guys, we've gotten through the introduction.

Secret one and secret two has been good so far. You learned good stuff. If you like this, comment down below, be like, that was awesome. If you're like, that was lame, Russell. I don't need traffic. I hate traffic and money. Then be like, that was lame. I don't care. Let me know what other way, uh, the more that you, uh, the more that you tell me, the better I know how to, to, to do these and I can keep doing them if you guys like them. I'm enjoying it. Hopefully you are as well. Um, again, here's your call to action

for you guys. If you don't have a copy of the book yet, we're in pre-order right now. You can get it at trafficsecrets.com. The book's actually shipped May 5th, but you can download the audio book tonight and listen to it this weekend. Binge listen and start getting these principles into your brain. The more you understand them, the better. A lot of you guys asked about this box set.

This is all three of my books, new updated hardbound versions of the.com secrets, expert secrets, and traffic secrets, as well as this new workbook called Unlock the Secrets as well. The only place to get this at is the upsell. So there you go. When you get a copy of the book, the first order form bump is the audio books. You say yes to that, you'll get the audio book. And then, uh, if you want to get all the

updated hardbound versions, um, that is the only way to get those is the, is, um, after you buy the book, we make an offer where you can get them all the discount. Um, so that's the only way to get those. Again, the box that ships may, um, fifth, but the, um but the audiobooks are there now, so you can start listening ASAP. That's number one. So where do I download if I already bought? If you go back to trafficsecrets.com, there's a link there that says log in. Click on log in, and you can log in to your members there. It's got all the bonuses, the videos. There's like five hours of videos there as well. There's a whole bunch of cool stuff you get when you get the book for free. And then over here, this weekend, if you guys are wondering what to do, go binge watch stuff

on FunnelFlix. We have a premiere week for free. You can go and you can watch Frank Kern's presentation today for free. Each day I'll unbox free presentations to get you to fall in love with FunnelFlix. So we're now part of the streaming wars. ClickFunnels is taking on Disney Plus and Amazon, and it's all there for you guys as well. One thing I'm going to kind of end with, I talked about this at the very beginning, but those who logged in a little late, is the Manana principle. And I want to just restress this because things to help you guys during this time of crisis. So, uh, right now everyone's stressing out, right?

Because of all the economic turmoil. And so what I would do is I want you to take that stress and I want you to stress about it Manana tomorrow. So take that and beg tomorrow. I'll worry about today. I'm focusing on planting seeds for my future. Okay. Start planting seeds, planting seeds of like reading book, creating funnels, building stuff, making videos, publishing, whatever your seeds are, start planting those

seeds ASAP. Okay. Cause harvest is coming, but if you don't plant now, you're going to be screwed when the harvest comes to start planting your seeds right now. Okay. So, and take all the stress of the Corona virus or whatever you're stressed about, put it like tomorrow, manana, we'll worry about that. And then all this, if you normally do tomorrow, which is the planning of the seed, like, Oh, I'll plan tomorrow. I'm going to this if you normally do tomorrow, which is the planting of the seeds, like, oh, I'll plant tomorrow, I'm gonna study tomorrow, I'll build a funnel tomorrow, I'll make a video tomorrow,

I'll publish tomorrow. It's time to stop and take that to today, moving that forward and we're gonna do it right now. Does that sound good? That's the game plan, you guys. Appreciate you all for hanging out. This has been a fun week so far. Hopefully you're enjoying the time with your family

and your loved ones. Make sure to prepare yourself, you guys. We don't know what's gonna happen, but the best thing you can be possibly doing right now is planting seeds for tomorrow. The harvest will come if you have not planted during the season of planting. You're going to be in trouble. So now is the time. Appreciate you guys. Thanks for everything.

Go get your book, travisseekers.com and funnelflicks.com. Go have some fun and have a great weekend. Thanks, everybody. We'll talk to you guys all again soon. Bye, everybody. Hey, everybody. This is Russell again. And all again soon. Bye, everybody. Hey, everybody. This is Russell again. And really quick, I just opened up a texting community, which means you can text me your questions.

And right now, I'm spending anywhere between 10 and 30 minutes every single day answering questions through text message to people who are on the podcast. And so I wanted you to stop everything you're doing, pull your phone out, and actually text me a message, okay? And the phone number you need to text is 208-231-3797. Once again, it's 208-231-3797. When you text me, just say hello. And then what's going to happen is I'll add you to my phone and then they'll send you

back a message where you can add me to your phone. And then we can start having conversations. On top of that, through this texting community is where I'm gonna be giving out free swag, giving away free copies of my book, let you know about book signings, about times I'm coming to your local area and a whole bunch more. So I wanna make sure you are on this list.

On top of that, every single day, I'm sending out my favorite quotes, my favorite frameworks and things you can get for free only through my texting platform. So what you need to do right now is pull out your phone and text me at area code 208-231-3797. One more time, that's 208-231-3797. I can't wait to hear from you right now.