Marketing Secrets with Russell Brunson - The Drifter Vs The Driven and Live Q&A with Russell

Episode Date: June 20, 2022

Went live on Instagram today and I want to share some of the cool conversations we had. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithR...ussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 When it comes to Smart Water Alkaline 9.5 plus pH with antioxidant, there's nothing to overthink. So, while you may be performing mental gymnastics over whether the post-work gym crowd is worth it, if you'll be able to find a spot for your yoga mat, or if that spin instructor will make you late for dinner again, don't overthink how you hydrate. Life's full of choices. Smart Water Alkaline is a simple one. What's up, my friends? This is Russell.
Starting point is 00:00:32 I am in my gym right now, and I just got done working out first off and then doing a Facebook live. Excuse me, it was Instagram live, which I've not done Instagram live for a long, long, long time. And it's cool. I clicked the button to share a thought, and all of a sudden there's like 250 people on. And then I started having some fun. So I shared the thought, did some Q&A, and I thought it would be fun to share here. So I'm going to drop the episode right now. Hopefully you guys enjoy it. And the first thing I talk about is the drifter versus
Starting point is 00:00:58 the driven. Talk about your values, your identity, your thermometer, how to increase that and how to make sure you are someone who's driven as opposed to someone who's a drifter. And I think you'll enjoy it. Hopefully maybe you'll hate it and think that I'm judgmental and I'm a workaholic and that's cool too. Um, I love you no matter what, but hopefully, um, you enjoy it and hopefully spark some ideas and some thoughts and get you excited about moving and becoming driven. So, uh, again, thanks so much for listening to this podcast episode. I appreciate you all. And, uh, let me know what you think. You want me to do more lives like this as well. Thanks everybody. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital. We're spending money from our own
Starting point is 00:01:38 pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Hey, what's going on everybody? This is Russell and I'm not gone live on Instagram for a long time, but sitting here working out, I'm pouring, covering sweat, having fun and been thinking about a lot of stuff. And so I would jump in here and say, what's up and share some ideas with you guys. So if you're cool, it's cool if I spend a little time talking to some ideas. They're spinning in my head right now. Some of you guys know we are preparing for, once a year we're doing
Starting point is 00:02:23 an event called Unlock the Secrets and and is our event for young entrepreneurs and the events happening next week so I'm actually going out there we have I think 800 people coming and like half of them are teenagers which is so exciting so I'm preparing my thoughts on my presentation and it's events gonna be different and I'm really excited for instead of going just hardcore like marketing and funnels and we are gonna get some hardcore marketing funnels in with these guys um but i wanted to step back and um i'm gonna spend my first probably 90 minutes or so with everybody talking about this amazing thing up here not our good looks our brains um a lot of years i'm also in the middle of writing my next book my very
Starting point is 00:03:00 first book on personal development which i'm so excited for uh something as i've told to use the title the title is secrets of success how many guys were excited to read it? How many of you guys promised me you'll read it when it comes out? But it's interesting. I actually wrote, man, over 200 pages of this book, and then I realized it was the wrong book, so I deleted it. Started again, wrote another, I don't know, a lot. In fact, I even did an event in Mexico with my mastermind group, which was really cool, and taught some really cool principles, but I was just like, still not right. Still not right. And since the last, probably 90 days or so going deep, deep, deep into understanding
Starting point is 00:03:32 human mind, how it works and then like actual practical application on myself. And it has been fascinating and exciting and I'm freaking out. And so with the kids, I wish I could go deep on everything. I'm not able to, um, only 90 minutes on something that should be a three or five day event or longer. But I'm going to go and share some of the core pieces with them, which I'm really excited. And there's one piece of the core piece I want to share with you guys today. If you're cool with that, if you guys are cool, let me know in the comments down below. Be like, heck yeah, Russell, I'm cool with that.
Starting point is 00:03:59 I'm cool sharing some time. So as I'm working on this book, there's really like, there's two camps of people and I've had different names for them. It's interesting if you look at different books and things you read as well, like if you read Ayn Rand and Atlas Shrugged, sorry, I got a bad connection. I'm going to move around. In Atlas Shrugged, Ayn Rand defines the two group of people as the prime movers and the looters. Napoleon Hill, he talks about it, he calls them the drifters and people that have, what's the title he calls them? Anyway, he's got his shifting.
Starting point is 00:04:37 And as I've been working on this book, I'm trying to like, I want to identify the two groups because it's essential for us to be able to figure out where we're at and then how to shift. And the way I'm defining the book now, there's two types of people. There's people that are driven and people that are drifters. And I'm trying to be like, how do you identify that? Like, oh, I'm a drifter. Oh, I'm driven. Like, what's the practical, like, how do we actually know that? And a couple of cool things. So number one, the first thing you have to think through is like, what are the things that you actually value? And I did this exercise two days ago. I was camping with my kids sitting by the river for like two hours. And I did this exercise two days ago. I was camping with my kids, sitting by the river for like two hours. And I wrote down a piece of paper.
Starting point is 00:05:07 I drew a line down a piece of paper and I said, what are the things I value? I started writing all the things down that I value in life. So I wrote down God. I wrote down my family, my kids, my wife, wrestling, sports. I wrote down religion. I wrote down reading. I wrote down learning. All different things that I value in life. And then on the other side of the line, I wrote down an identity associated to that value,
Starting point is 00:05:29 right? So I said, I value God. What is the identity? Identity is an I am statement. So my identity was, I am a child of God, right? One was, I value sports and athletics. My identity is I am a wrestler, right? And then I value my kids. I am a dad. I value my wife. I am a wrestler, right? And then, uh, I value my kids. I am a dad. I value my wife. I am a husband, right? And so every value I had was associated with an identity, which was kind of cool. So all you guys want to do the same experiment. So I wrote them all down, all my identities, and then, or excuse me, all the things I value.
Starting point is 00:05:56 And then the identity that I associate with myself for each of those values, which is kind of fun. So that was the next phase in it. And then, um, and then after that, I started thinking about the last funnel hacking live event. How many of you guys were there? If you weren't there, make sure you get tickets for this year's funnel hacking live. I think we're like 99 days away or something crazy. So funnelhackinglive.com. But, um, funnel hacking live, Tony Robbins spoke about identity and he said that our identity is like a thermostat, right? So is it that we set
Starting point is 00:06:24 our thermostats? Let's say you like your room temperature a thermostat, right? So is it that we set our thermostats, let's say you like your room temperature at 72 degrees, right? So all your house thermostats are 72. He said the same thing's true with our identity, we set it at 72, right? And then what happens, something may happen, maybe the temperature will go up to like 76, but then your body and everything, it's like,
Starting point is 00:06:38 ah, no, no, no, I'm not comfortable here. And your brain subconsciously wants you to become, wants you to sit back down and settle, right? So you snap back to like, okay, back to 72, I'm good, right? Or maybe it goes down below, but you're able to snap back up. And he says, that's where your identity is, like a thermostat, which is really interesting. And so I started thinking about this.
Starting point is 00:06:58 I'm like, okay, well, how do you, let's say it's a 72, but you don't want it to be there. How do you move it? And also I realized that that's the difference between the, the driven and the drifter, right? The driven is a person who's consciously saying, I'm setting this thermostat. I'm changing it. I want to become a better father. I want to become a better wrestler. I want to become a better business, like whatever your goal is. Right. And then us as visionaries, we have to go out there and say, okay, what does the future look like? We go see the future. We come back and then go make it real.
Starting point is 00:07:24 We create a plan. We go out there and we'll accomplish the goal. And the act of doing in motion is what resets. It doesn't just increase the temperature for a moment. It resets the thermometer, right? And those who stop and say, I want to be a better father, but I'm at 72. I'm good. Those are the drifters. We're drifting. We're good. Good is the enemy to great, right? And I know a lot of you guys probably are spot where parts of your life, you're good, you're drifting and other parts you are driven, right? So the question is like, how do we become driven people? How do we, how do we start shifting that? I think it starts initially with figuring out,
Starting point is 00:07:54 um, it starts initially with figuring out like, well, what is your identity, right? So who is, who is your, what are the things you value? What's your identity associated with that value? And then what's the thermometer set it right now, right? And now, you know, the thermometer, okay, it's set at 72. Now I'm good. I'm drifting. I'm sitting here. I'm hanging out. Everything's good. Good is the enemy to great. I really want to do something great. Like I've got to think a little different. I got to go and figure out like, what is, what is that thing? What's it going to look like?
Starting point is 00:08:23 And that's where you go and set the goal. You go attack it, you'll create it and you become driven in a direction. So anyway, I wish I could talk for days about stuff. I will soon. When we get the book done, I'll have a chance to sit down. But this is just one of the things in my head that just keeps spinning around thinking about how fascinating, what do we value? What's the identity we associate with that value? And what's the current thermometer at? And then looking that and say okay am i content if i'm content i'm drifting i'm just hanging out just doing the things and if i if i'm driven saying okay this is good i know the goods enemy they're great i don't want a good life i want a great life right he said the the reason why there's not more great marriages because a lot of good marriages reason i'm not like great
Starting point is 00:09:03 companies because there's a lot of good companies and good is the enemy to great and I don't know about you I didn't come to this earth for my short who knows 42 years now maybe 50 60 80 I don't know how long I'm gonna live for but it's a glimpse it's a window and I didn't come here to be to be good I came here to be great and so for me it's really coming back and identifying the things I value but the identities I value, what the identities I associate, what my current thermometer is at, and how do I change that.
Starting point is 00:09:31 So I hope that helps somebody out there listening. We've got, man, 180 people or so online. So who knew Instagram for the win? You click a button and people show up. So thanks for showing up, you guys. Any questions before I bounce off? If anyone asks a question in the comments down below, I've got a few minutes before I got to go and, uh, get back to, uh, cranking the thermometer on me being a husband and a father right now. I've been cranking the thermometer here and, uh,
Starting point is 00:09:53 working out and getting back in shape, getting prepared for my next wrestle match, my next competition, the next, whatever's going to happen. So, all right. Any questions you guys got dropping the comments down below? We'll spend a few minutes. Business just said, what's up, homie? What's up? There you go. That's the thing. How much do you place your success in your wrestling? So it's a great question.
Starting point is 00:10:13 I feel like athletes have an advantage when it comes to business and other things because athletes have a chance to step on the mat or the field or the court or whatever they've had and lose. Most people in life who struggle in business or entrepreneurship or things I spend most of my time doing right now is they've never failed. And so they have so much fear.
Starting point is 00:10:31 They're like, what if I step out onto the court and I fail? When wrestling, I stepped out all the time. I walked, I'm in my wrestling right now for those who are watching. There's a wrestling mat. I walked on the wrestling mat, shook hands and I lost a lot in front of everybody in a singlet for crying out loud.
Starting point is 00:10:44 With my pasty white body that doesn't tan, right? Like that's embarrassing, but I did it day, weekend and week out, weekend and week out. And that embarrassment of losing caused pain that made me like crank my thermostat to change things to work harder, become better and better and better. I lost less and less and less, but I stepped on the mat hundreds of times and lost. And so for me, so my business and like, I'm not scared of it. Like if I lose, this is data, it's failures. Like, okay, I'm going to learn something. Uh, Tom Billy said data is the most or failures and most data rich incomes or a data source we have, right? Is failure. So I lose on the wrestling that like what, you know, I lost what I need to learn. Okay.
Starting point is 00:11:15 Change this. I'm my elbows are out. My stance is too high. I need to change my positioning. Right. And so in business it was easy. Cause I'm like, Oh, I'm going to go out there in business. And if I fail, I just, it was data. Like, okay, I failed. That offer didn't work, why not? What do I need to shift? Okay, this funnel didn't work, why not? What do I need to shift? What do I need to change? Tweaking, tweaking, tweaking, right?
Starting point is 00:11:30 So I think a lot of times athletes, because they've done that so many times, they have an advantage. But those who haven't been athletes, it's okay. You just gotta understand like, failure is not failure. Failure is data. Like it's information. It's like, okay, I just got beat on the mat.
Starting point is 00:11:43 It stings, it hurts, that's good. It's gonna make me double down down and then I can step back and say what did I learn what are any change when a tweak and keep going from there okay good question next questions we need an episode on supplements you take as a biohacker yeah in fact I'm thinking about doing a whole like five-day challenge going through because different phases right there's like the the way that I eat one thing, right? The way that I do supplements, the different thing, the way I do my gut health, a different thing. I want to do
Starting point is 00:12:07 mind health, a different thing. And so I'm thinking about doing like a five day challenge. I walk through all that. So if you guys be interested in that, let me know. Um, good questions. Good questions. How do you come back after what feels like years of drifting? Ooh, Jose, great question. Russell, how do you come back to figure out what years feel like drifting? You know, it's interesting. And I understand that. In fact, I'm talking to the kids of this Unlock Secrets event about like, all of us have habits, right?
Starting point is 00:12:36 Most of our habits we didn't pick or design. They just happen through life, right? Our environment, things like that happen. And habits the way they work is, it's kind of like, imagine your tractor, right? And it's big old wheels on the tractor and you're going out to go across your field, right? Our environment, things like that happen. And habits the way we work is, it's kind of like, imagine your tractor, right? And you're, it's big old wheels on the tractor and you're going out to go across your field, right? And just the tractor, the tires are going in the dirt and the mud. You go back and forth and back and forth at day one, day two, day three, day 10, day 50. And you know, within a year, two years, three years of that, you're going to be on the same path. Those
Starting point is 00:13:00 tractor wheels get deeper and deeper in the mud. So they're just, you're deep in these ruts, right? And eventually you can start driving the tractor. You can take your hands off the wheel and stay in those ruts because they're so deep right and so what's happened for a lot of us a lot of people you go through a phase or time of your entire life where you've been in drifting and you're in these deep ruts right and so for you to get out of those ruts it's hard because you have to get the tractor out so how do you do that well the first thing is realizing okay what are the habits I have I don't have any habits I just do my thing like Like, yeah, you, sorry, the internet going down again. Your environment has created these, has created these, these ruts for you.
Starting point is 00:13:31 So you first got to become conscious of it. And two, just like, okay, well, now that I know these are the ruts I'm in, I need to create new ruts I have to go over into. What do those things look like? And to do that, there's a couple of things you have to reverse engineer. If you're like, what, what are the stories I'm telling myself that are keeping me in these ruts, right? Like, I'm not good enough. I'm not strong enough. I'm not smart enough. I'm
Starting point is 00:13:47 not like these, these stories, these false stories that give me false beliefs, the keeping the ruts, like what are the things you have to believe to be able to be in a different pattern, right? Different ruts. So what you got to think about that, uh, you tell yourself different stories, you have set different habits, different routines. There's a whole process. A new book I go through, it's probably three or four chapters going through the process of realizing these ruts. And Napoleon Hill calls them hypnotic rhythm. It's hypnotic rhythm where you're in this zone as a drifter. Or you get hypnotic rhythm as someone who's driven.
Starting point is 00:14:13 They're both the same hypnotic rhythm. One you're designing, one's being designed by your environment. So we've got to consciously create what's the ruts I need to be in and how do I get over there. And it really comes down to reprogramming your needs, which is Tony Robbins. If you Google Tony Robbins, six human needs and watch a video, he'll teach you about six human needs. It'll be in the new book.
Starting point is 00:14:30 He's giving me permission to share that. But that's a big part, right? So like your needs, your beliefs, which are tied to the stories you're telling yourself, your habits, your routines, it's shifting all those things to get yourself out of the ruts into this new hypnotic rhythm
Starting point is 00:14:43 and start creating these new ruts for it to become easy. Um, but the reality is it all starts with a decision. Like I'm ready to change. Enough is enough, right? I don't want to be overweight anymore. I don't want to be tired anymore. I don't want to be broke anymore. Whatever it is for you, like you have to make that change and say enough is enough. It's done. This is what I'm doing today and moving forward and then designing it. Cause it can be hard. You can slip back in the ruts. The ruts are there, right? So how do you, how do you figure out how to get those things out? And I will get, I wish I spent six hours going through all that stuff, but hope that helps for like a, for beginning. So good questions. Good. Oh, so much fun. I see this more often, huh? Uh, what do you do to say discipline your mindset? Um, audio, a lot of
Starting point is 00:15:20 audio. I listened to stuff. I was listening to David Goggins for the last two hours while I was lifting weights and running. Uh, I don't like running. So I listened to my David Goggins. He yells at me about running and I run while I listen to him. He gets me excited about running, right? So I listening all the time to who are the people, the influences. Um, if you're listening to music, it's good to get yourself in a state. Um, but if you want to like change yourself, music, music gets you this far. Again, I listened to music where I'm like, I need to shift my, my physiology to different state. Music will jump me there, but audio is what gets my mindset correct. So I'm finding who the people I listen to that I love, that I cherish.
Starting point is 00:15:51 Tom Bilyeu, Impact Theater is one of my favorite people to listen to. David Goggins, who else? A lot of good people like that. Napoleon Hill is amazing. Just find people that you resonate with that are doing what you want to do, that you believe in, and then you listen to those things.
Starting point is 00:16:09 And it comes back to belief. Talk about how do you get out of the ruts and the other ruts. It's like you have to change your belief pattern. So I got to listen to people that believe the way that I want to believe. Even if I don't believe it now, I need to, like,
Starting point is 00:16:18 I don't believe I like running, but David Goggins loves running. And so I'm like, well, if I want to love it, I got to listen to the guy who does. Talk about it over and over and over again because eventually, maybe I'll love it. And so I listen to guy who does talk about over and over and over again because eventually maybe i'll love it and so listen to someone who does love it and eventually it changes my mindset changes my belief patterns so i try to
Starting point is 00:16:31 listen to people who have the belief patterns that i want that i desire they want to emulate until their belief patterns become my belief patterns what's up everybody this is russell brunson i've got something really cool for you today from my friend taylor wells taylor spoke at our last funnel hacking live because i wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago,
Starting point is 00:17:02 JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right. Less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy has been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.
Starting point is 00:17:28 We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets,
Starting point is 00:17:42 you can grab The Revolving Price Method book and over $150 worth of bonuses. And get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does
Starting point is 00:18:16 it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself.
Starting point is 00:18:45 I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you gotta figure out, make sure that you have, first off, the right people, but make sure the right people are sitting in the right seats on the bus.
Starting point is 00:18:58 And this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two Gs in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. Uh, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com again, two G's working genius, two G's in the middle, workinggenius.com and then use promo code secrets, S-E-C-R-E-T-S at checkout, you get 25% off.
Starting point is 00:19:27 But then we'll take the test. Again, it takes you 10 minutes, but even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's gonna give you the most joy, number one. But then number two, it's gonna make sure
Starting point is 00:19:40 that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. Ecom Josh Carter said, acknowledge me.
Starting point is 00:19:57 And thank you for ClickFunnels. I acknowledge you, my man. And you're welcome for ClickFunnels. Just wait until the new ClickFunnels 2.0. Beta's rolling out for all the Funnel Hacking Live people next week, which is exciting. So let's see. What else? What else? What do you feel about combining spirituality and business? I think they're completely combined. I think that God gave us all missions. And I think that business is a way we fulfill those missions on this earth. I think that every single one of us has been called by God to serve a group of people. And
Starting point is 00:20:24 that's what business literally is. It's what religion is. It's what churches are like. All of us have a calling in our hearts where God blesses you with talents. He blesses you with trials. He blesses you with things. And then he says, because of who you become through this process, because of your trials with problems, ups and downs, what you've learned, you've become a steward of these people over here. You've been called to serve them. And most people don't step with that calling. Most people slip back into the drifting we talked about earlier. But the driven say, this is my calling.
Starting point is 00:20:48 I'm going to go figure it out. And for some people, it's leading youth. Some people, it's a church. Some people, it's a business. But I think business is just an extension of our God-given callings and because of our talents and our trials that he's given us.
Starting point is 00:21:02 Hypnotic rhythm. Yeah, if you read Outwitting the Devil, he talks about hypnotism. Napoleon talks about hypnotism. Trying to block the message for all of us. Hypnotic rhythm. Yeah, if you read Outwitting the Devil, he talks about hypnotism. Napoleon Fox, I have hypnotic rhythm. I'm trying to block the message for all of us. We'll keep going. Tenny Preneur said, have I ever read or studied the Bible?
Starting point is 00:21:11 Yes, I have, my man. I have read it many times. I'm in the middle of the Old Testament right now. We are in the book of Judges. So I like the Old Testament, love the New Testament. So yes, I do. Someone said, Rudolph the Red Nose.
Starting point is 00:21:26 I went camping with my kids and got sunburned. I'm scared to death of suntan lotion. Maybe that podcast is just about that alone. So I don't wear suntan lotion. So I got fried. My nose got red and peeled, so I look like Rudolph. Yes, thank you for pointing that out. I love social media.
Starting point is 00:21:40 What's up, JF Holden, a new Funnel Builder suite. He's going through a certification program, congratulations. You are going to love it. It's gonna change your life forever. Do I have a morning routine I'd be willing to share? Yeah, not now, but I will. I'm gonna do more. I get asked more about my morning routines,
Starting point is 00:21:57 biohacking, almost, and marketing. So I'll start to share more of that kind of stuff. Yes, sunscreen is poison, I agree. Let's see. When will ClickFunnels Supernova release to everybody? We will have launch dates coming soon. We just almost finished a little mini documentary telling the story.
Starting point is 00:22:12 They'll be going live and we will have the launch dates posted soon. But we are within a couple months if we go live to everybody. Do you have a copy of P.T. Barnum's Art of Money Getting? Yes, I do. I love P.T. Barnum. I'm obsessed with old books. I have first editions of almost every amazing old book. So yeah. Um, what is the right roadmap and strategy to become a multi-billionaire? Ooh, I don't know. I have not made it to that step. When I get there, I'll write a roadmap and
Starting point is 00:22:41 send it back to you guys. But as of right now, I'm not there yet. Ooh, Garrett Robbins. So if hypnotic rhythm causes us to stay in ruts and degrade, downgrade, picking our hypnotic rhythm does what? No, hypnotic rhythm doesn't stay. Hypnotic rhythm is just the ruts. It's the patterns we get into. So they can be positive or negative.
Starting point is 00:22:59 There's hypnotic rhythm for the driven. There's hypnotic rhythm for the drifter. Our subconscious mind gets into hypnotic rhythms no matter what. It's not a negative thing. It's just understanding that there's like in all things, there's light and a dark. Typically, environmentally, we are pushed by society, by TV, by everything to become drifters and
Starting point is 00:23:20 to be okay with the status quo, which is why most people are drifters. That's the pattern the hypnagogic most people are drifters. And so that's the pattern, the hypnotic rhythm most of us get into. There's other hypnotic rhythms that are good, right? So it's not a bad, but picking it and creating the one that's gonna serve you in the way that you wanna be served
Starting point is 00:23:35 is the key, I believe. So I could be wrong. Still researching. Book's not finished yet, but yeah. What's up, Garrett? Good to hear from you, man. Someone said, call me, Bain Jor said they're making a song a sweet Pat Cal oh 104 so hi to Mexico
Starting point is 00:23:49 what's up Mexico oh man so there's so many questions how much do you deadlift not enough there was a time when I was awesome and it's not right now what advice would you give someone just starting out in business and marketing? The advice would be become a reader and then go read my books because I spent almost 20 years now writing three books walking through the very beginning. So I read dot-com secrets first, then expert secrets, then traffic secrets. You know everything I know.
Starting point is 00:24:18 So people from Japan. Have you ever hated your business or had burnout? From Darren Stover. Darren, yes, often. It's cyclical. It happens more than multiple times a year I would say as I go through the grind of each of the big things right for fun hacking live is a grind I get burned out and then I go to fun like you live and I serve and I'm like oh that's why I do this and then we launched 2.0 there's the grind of that and then we give it so I keeps cutting out I get burned out multiple times a
Starting point is 00:24:43 year but then the aftermath you get the fulfillment is what makes it worth it and gets me back on board. Have you been on Bradley is Dropping Bombs podcast? I have not. Getting rich improves mental health. It can, but it can also jack you up. If you have bad mental health and you got a lot of money, it can, it can, I've seen people been destroyed. Weird books on audio. Yes, all three of my books on audio. I read all three of my books are inaudible. I read all three of them. I sat in a studio for six days reading back, six days in a row, by the way.
Starting point is 00:25:09 Dot com secrets, experts secrets, traffic secrets. They're all inaudible. You can get them all there. My phone keeps dying out, so I'm gonna cut out and say bye to everybody. Hopefully I can get better internet here next time. But I had a good time. You guys enjoy this?
Starting point is 00:25:20 Hanging out? If so, comment down below, let me know, and yeah, we'll keep doing this more often. I appreciate y'all, thanks for listening, and if you're like, I wanna get started in this whole internet game, where do I go, Russell? Go to yourfirstfunnel.com, we got a really cool promo. You can get trial ClickFunnels for like,
Starting point is 00:25:35 I think 30 days for free, you get a big box of stuff in the mail from me, cover shipping, handling, and then we get you into the game. Off the sidelines in the game, go to yourfirstfunnel.com, and what makes you weak? I wanna answer And, uh, what makes you weak? I'm gonna answer all these questions. What makes you weak? A lot of things make me weak. A lot of things make me tough though, too. So anyway, I appreciate y'all. Thanks for listening. And, uh, remember you're just one funnel away. I appreciate you all. And I'll see you guys soon.
Starting point is 00:25:57 Bye everybody. Thank you for listening to the marketing secrets podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff. And be sure to tag me and let me know why you like this episode and what you'd like to hear in the future.
Starting point is 00:26:14 That'll help me to know what's great for you. Also, Dan Kenney and I would love to give you the most incredible free gift ever, designed to help you make maximum money in minimum time. This free gift comes with almost $20,000 worth of pure money-making information for free. Just for saying, maybe you can get this gift from Dan and for me right now at no BS
Starting point is 00:26:33 letter.com. Not only are you going to get the $20,000 gift, you also can get a subscription to two marketing newsletters. They'll be hand delivered by the mailman to your mailbox each and every month. One from Dan Kennedy and one from me. To get this gift and your subscription, go to nobsletter.com right now.

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