Marketing Secrets with Russell Brunson - The End Of The Information Age... The Next Phase Is ____

Episode Date: May 17, 2018

I heard something really cool today while listening to Frank Kern's podcast and I thought I'd share it with you. In this episode Russell talks about listening to Frank Kern's new podcast and why he says that the information age is over. Here are some of the other things you will hear in this episode. Why Frank considers the information age to be over and why Russell thinks that is so profound. Now that the information age is over, find out what the next phase is. And see why the specialized insights you have are going to so important. So listen here to find out why Russell agrees with Frank Kern when he says that the information age is dead. Transcript - https://marketingsecrets.com/blog/the-end-of-the-information-age-the-next-phase-is-____ Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson and welcome to a late night marketing secrets podcast. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson, and welcome to Marketing Secrets.

What's up, everyone? So I'm heading home from the office. It is like 12.35 at night. This is like our second or third late night in a row. But I want to say something if you've been listening i think we're on like episode 462 or 463 of this uh podcast you probably remember many many many all-nighters where we were at the office till four or five in the morning like five or six days in a row trying to launch click funnels and build the empire and grow everything

and we don't do that very often anymore. But Todd and Ryan are in town. So last night, well, we pulled all-nighters, but they haven't been real all-nighters. We've been, last night, well, last night we were there until 2, because tonight was 1230. So it's pretty good. But I think in our old age, we're getting older and we're like, you know what, we should go to bed. So we're not as hardcore as we used to be, which is good.

So for those of you guys who are hustling entrepreneurs, who are at the beginning of your journey, feel free to keep doing it because I did it for a long time, but I think maybe I'm maturing. I don't know. I told my kids that I will never mature and that I'm not like the other boring adults. So I don't want to like completely mature, but it's kind of nice to go to bed by, by one. So anyway, take that for what it's worth. I have no idea, but, um, I want to share something cool with you guys today that I learned from Mr. Frank Kern. So Frank is still one of my favorite people to study from.

Um, and he's got a new podcast that came out called your next million dollars. So if you are looking for a new cool podcast, Frank is man. Um, and, uh, in the last one I was listening to, it was really cool. Um, um, somebody was interviewing him. I can't remember exactly. Um, anyway, I don't know if I caught who was interviewing him, but in the interview, he asked something about like information. He says, information dead, like, is it still the information age? And, and like, you know, are people still buying information products and things like that? And Frank, as he usually does, said something brilliant.

And I was like, dang. It was awesome. So he said that he feels like information is dead, right? There's so much information out there. It was the information age for the last however many years, right? He said the problem right now is not people can't find information. Instead, information is everywhere. people can't find information. Um, instead of information is everywhere. There's so much information.

So like he said that today, like the future is not like information. Like here's what a 20 module course I'm gonna teach you everything about blah, blah, blah, blah. He said that the future is insights. Like what are your insights?

Like, Hey, this is the, this is the tweak I found the nugget, the, the insight that you missed. And he said that we're shifting from information age to an insight age. The people that are getting paid the most money are not necessarily the ones who give information

because information is free. It's the ones who have the insights. It's the ones who are able to come in and be like, no, like here's the thing you need to shift. Here's the tweak, which is why coaching consulting does well. It's why I think a lot of times the stuff that we're doing, you know, ClickFunnels, we were talking about this the other day like if you look at the marketplace pre-click funnels and before everything um there were a lot of people all out there selling and there's still people telling i'm sorry i should not say that there used to be um a lot of people that that i don't know people

used to do product launches every week. These huge ones are selling $2,000 courses over and over and over again. And like, it's been interesting watching as that's kind of faded. It's still happening, but it's not to the, to the, you know, the scale that it was before. I think it's because, you know, um, especially our company, we're able to give away such amazing information for free because we make our money in the tools, right? Like the software is where we make our money. And then like my inner circle is about insights, not about like, here's all the stuff to learn. It's like, here's the insights, the tweaks for you. It's the accountability. It's like these other pieces, right? Two Common Club X coaching is

about accountability and about the systems and things like that. And so, you know, when we were pitching at the Fun Locking Live event, we launched the new Two Common Club X coaching program. And while we gave people information, like tons of information is part of it. That wasn't the pitch. Cause you know, they have information. There's all the information I'm publishing for the last four or five years. Like it's everywhere, right? Um, 460 something episodes of the podcast, um, a million YouTube, like the, the contents there, but it's like the systems, the insight, like those are the things that are becoming more and more valuable. And so start thinking about that for you guys as you're, as you're publishing, like how do you make it where

you can, you can give away your information because the other piece of it becomes more, more valuable to, you know, for me, the software, maybe it's the systems, maybe it's the specific insights that you have. Um, but anyway, I thought it was really cool. And Frank said that I was like, that's really cool. The information age is ending and it's the age of insights. And that's really where the value is at. So anyway, I thought that was really, really cool. I thought I would share with you guys. Hey everyone, real quick. Um, I just got done recording this podcast and I was heading in the house and I went back to find Frank's podcast, listen to it again, because I just wanted to make sure that I kind of had said it correctly. And as he does, sometimes

he said it way better than me. So I want to kind of restate one piece so that I don't miss it. Cause I think it's the key to the insight you guys need. So what Frank said is that, um, the information age is, is, is ending. There's all this information. Most of us are overwhelmed with information. And what he said was the insights are big because what people want is they don't want, here's more information they want. What's the one or the two things you need me to act upon to get the result I need. And so that's the insight. And so it's shifting from, you know, here's my 80 hour course to boom, do this and this, you can get that result. It's the insight. So anyway, I just wanted to kind of re-emphasize that here in this podcast,

make sure you guys didn't miss out on that message because that was the key. And like I said, the way he said it was so cool. I just had to come back and restate it. So thank you, Frank. You're amazing. And I will jump you guys back into the rest of the podcast. I am home now. I'm in the garage.

I'm going to go to bed. So appreciate you guys. Have an amazing day. Go build something awesome. We're working on some fun things and it's just, it's exciting. I'm excited to show you guys what the next 12 12 months between now and next year's live all the cool stuff coming out working on um the the bigger rollout of action xmd which is so cool we have all new on door onboarding um dashboards and ui that's going live in the apple next few months you you will see.

And then really cool feature stuff coming out. Our new CRM that I was showing off today on Instagram. If you're following my Instagram, you saw that. It's really, really cool. Our new membership sites are so many cool things. So hope you guys are okay with this over delivering. We're going to keep making the software better and better and better for you guys. But just today and having Todd and Ryan here who, if you guys know Todd and Ryan, Todd is my co-founder.

Um, Ryan's one of our partners. They're the smart dudes, them and their teams who build this amazing software. And it's just fun seeing all the cool stuff they're doing. And, um, we've basically, since last December, we've more than doubled the size of our development team, which is cool. It means we're moving faster on things we're getting more stability um they were able tonight to double the size of our databases which means we could double as many members we have and we don't have any kind of load issues uh which is awesome they're doing one more thing probably next week or two that'll

double again so we're gonna 4x our capacity um which is amazing for all of our clickfunnels members these things are moved faster and like anyway just so many cool things and I cannot wait. So make sure that you are listening in and make sure you're subscribing, um, and connecting to all the cool stuff we're doing. Cause we are literally giving you guys all the info for free for the most part. Um, you know, my free plus shipping books are free. Like there's the information's there. And now we've got the tools and the insights on the backside to help you guys and get you to where you need to be. So, um, that said, I'm going to bed. I will see you guys later. Have a great night and we'll talk soon. Would you like to see behind the scenes of what we're actually doing each day to grow our company?

If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.