Marketing Secrets with Russell Brunson - The Follow-Up Funnel (Where Money Is ACTUALLY Made!) (TS)

Episode Date: October 6, 2021

Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want to exponentially increase how much money you make on every new lead? Well... for every $1 Russell makes on the front-end funnel, he makes $16 with his follow-up funnel over the next 30 days. On this episode, you're going to learn... Why you should be willing to spend up to $3 to acquire a new lead (IF you have a follow-up funnel). The 3 closes that every sales page MUST have. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and Crosslinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert, as trains can pass at any time on the tracks. Remember to follow all traffic signals, be careful along our tracks, and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. So the big question is this.

How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets.

Hey everybody, what's going on? This is Russell. Welcome back to our time. We get to hang out every single day and talk about traffic and funnels and all the good things. Grateful to be here with you all today. While people are getting on, I just want to check in and see how everyone's doing during this time of quarantine. Are you sharpening your saw? Are you perfecting your business yourself, your skill set? Or are you Netflix and binging?

Or are you doing both? We got Netflix and binge or funnel flicks ands. You can do either one of the two. Now, it's been fun. We've been doing a lot of publishing, a lot of writing, a lot of working, getting stuff done, prepared, driving a lot of traffic. It's been a fun two weeks while we're sitting here in our house. Hopefully, you guys are all taking advantage of it. At the same time, I'm not going to lie, my wife and my kids and I have been doing some Netflix and chill as well. We've been watching the Avengers, or the Marvel entire series from the very beginning in chronological order. So we started with Captain America, which took place in the 40s, then Captain Marvel, which was the 90s, and then from there it was Iron Man, and then The Incredible Hulk, which by the way was the worst of all superhero movies ever.

So we had to watch it because it's in order. Then we watched Iron Man Part 2 last night, and then today we're going to go and watch the first Thor. So that's what we've been doing, but it's all preparing for something very important, which is Avengers Infinity War Endgame, where those of you who might be superhero nerds, this is where Thanos comes with the glove, and he snaps his fingers and half the world disappears which has to do a lot with this book right here we've been reading Traffic Secrets so that's why I'm showing you guys that as well the good news though is that just like the way that in Endgame

they beat Thanos Iron Man gets his own glove and uh that's how he ends up winning so this glove right here is the equivalent of the Traffic Seekers book. This is Zuckerberg and the coronavirus. So anyway, now that I've kind of geeked out and embarrassed myself for everybody, you guys are here. You guys ready to have some fun? All right. All right. Well, I'm excited. So when we talk today about Traffic Seekers book, if you don't have your copy yet, what are you waiting for? Do you hate money? Do you hate traffic? Do you hate changing the lives of your future dream customers? If so, then don't get the book.

But if you like money and you want to grow your company and you want to change the lives of your dream customers, you should go to trafficsecrets.com and there's the page back here where you can go and you can get a copy of the book.

So the headline says the new free book shows 20 plus virtually unknown secrets to get tons of traffic to any website or funnel. And Felicia says, I don't have a website or funnel, but I'm a YouTuber. It'll help you grow your YouTube channel. If you're like, I don't have a website or funnel, but I want to be an Instagram influencer. It'll help you grow your Instagram following, your Facebook following, your TikTok.

They can build your following. Any reason why you need traffic, that's what this book is for. If you want to, again, grow your following, get more fans, more subscribers, more customers, more buyers, build an email, like all those things, this book, it does that. That's what it teaches. That's what it shows you. So anyway, I hope you guys love it. So someone said they're OCD. All right. Some of the CDs kill them because my cupboard's open. All right. There you go. Now you can pay attention without stressing out because my cupboard's open. So it's amazing. All right. Okay. So we're gonna jump into the book again today. Hopefully you guys have had a chance to be reading it or listening along. Um, obviously we're in prelaunch right now. So the book doesn't ship till May 5th, we're about a month away from the book shipping.

But, um, for those of you guys who are my super nerds, um, you can actually listen to this right now. The audio book is in the funnel. So, uh, you get the book for free plus shipping. There's an order form bump where you can upsell and get the audio book. And I spent three days in a studio for you guys reading this book. I actually spent seven days. I spent three days reading this two days, two days, three, four, five, six, seven, yeah, seven days, seven days in the studio reading all the audio books, which they're all available inside the funnel. You can get them. You can start listening to this stuff right away while you're waiting for these to be shipped out to you. Um, if you don't have them yet. Um, and, uh, I told you guys yesterday. So

if you buy this book right now, go download the audio and go listen to it. You can get the entire thing read before we show up today. So now we're here today. How many guys did that? How many guys listened to the entire seven hour book and got all this information now inside of your brain? Okay. Some of you guys have already done that. So if you have, congratulations, you took advantage. If not, that's what today is for. Today is to go get your copy of the book at trafficsecrets.com. Sorry, my gloves your copy of the book at trafficsecrets.com. Sorry, my gloves are making noise over there. Trafficsecrets.com, and then you can start listening

to the audiobooks, one of the order form bumps. There's also a bunch of crazy bonuses and stuff. But at last, I'm coming back to today. We want to start reading. Someone said they need it in French. We are going to get these all in a whole bunch of languages very, very soon, so it's happening. Do not worry.

Okay, so Traffic Secrets is book three in the trilogy. I wanted to be like Harry Potter, so we got a trilogy. We made a box set. It's really exciting. For those who have been wondering, how do you get a box set? It may or may not also be one of the upsells inside the funnel. So regardless, you should go hang out in the funnel and check it out. Also, we launched this funnel on like day one of a nationwide quarantine, which in theory

is the worst possible time to launch a funnel or a book. But a couple of things. Number one, this book is very, very timely. In fact, it's crazy. If you look at the introduction, the introduction says that, introduction, there's a storm coming. I literally wrote that 18 months ago, not knowing that when this book came out, we'd be in the middle of this storm. So it's kind of cool.

I lost my train of thought. I was going to give you two things. I can't remember what the second thing was. That's number one. Number two, yeah, I can't remember. So there you go. Oh yeah, we launched in the middle of the thing. So number one is it's very timely. It's like the book that all of us need right now, right? Like traffic, customers, this is the life preserver for all of our companies. So now's the time to be sharpening these skills so you can have a life preserver. And then number two, um, it's the highest converting funnel I've ever done. And I've been doing this game for a long time. And so if you want to see a really good funnel, you should go through and buy slowly and watch the process. So, all right, that's it. You guys,

you ready for this? So yesterday we talked about the third type of traffic. Okay. You hear, who here's been paying attention over the last couple of days? I said, there's three types of traffic. First type of traffic is traffic that you, okay, fill in the blank. He's paying attention. This is all in secret number. When you get your book, um, secret number four, we talked about two types of traffic. Number one is traffic that you, he's paying attention, put it in the comments down below. It's traffic that you, uh, that you earn, right? So you go out there and you earn the traffic. Traffic number two is traffic that you control, right? So you go out there and you earn the traffic. Traffic number two is traffic that you control,

so you're buying traffic. And the third type of traffic was traffic that you own. That's what I talked about yesterday, your own email list. How do you build your list and how important and vitally, like why that's such a big part of it. So today we're going to be moving into secret number, drum roll please, secret number five. Oh, I would just get past it. Secret number five, which is follow up funnels. Um, follow up funnels are fun because, um, there's secret

five follow up funnels. So, uh, follow up funnels interesting because, um, uh, most people see my funnels online, right? Like you see the stuff that's out there and you're like, Oh, that's how Russell's making his money. I figured it out. Uh, but what you're, what you typically see is just the tip of the iceberg. Um, you see the front end funnels. Um, but the fall funnels is where the money's actually made, which is kind of interesting. So if you look at this, um, uh, on page 89 inside the book, I break down one, two, three, four, four different, four different front end funnels that we have. You guys probably seen it and you've seen them out there I took a 30-day window just to show you I wanted to show people I came 30 days so much each of

these different funnels make right so the first one is the dot-com secret spree book funnel when I took the snapshots a 30-day window and that funnel generated five thousand four hundred ten leads we sold two thousand three hundred ninety five books the average cart value is thirty dollars and eighty one cents so our gross sales, we made $73,000, $789, $73,789 and 95 cents. Our ad spend, we spent $69,226 and 31 cents. So our profit from that one funnel was $4,763 and 64 cents. Okay. So I kind of walked through that one. I showed that funnel. I showed funnel two was a hundred split test book. Number three was a perfect webinar, free plus shipping funnel.

And number four was the old mark in your car MP3 player. So I broke down those four funnels, showed the stats and numbers. And when you add them all up, those four funnels made, in that 30-day window, made $142,000. But our ad cost was $128,000. So when you take it all away, our total profit was $14,417.69. So if you look at that, those are the funnels people see outside. You'd be like, Russell, how in the world do you have 400 employees? And you only made 14 grand.

You're in big trouble, right? You're going to lose your entire company. But the problem is that's the funnel. That's what people see. But then there's the second funnel. It's an invisible funnel. No one really talks about it. No one sees it.

It's not visible. It's like it's the rest of the iceberg. It's all the stuff that below the surface that people don't see. It's the follow-up funnel. No one, no one really talks about, no one sees it. It's not visible. It's like the, it's the rest of the iceberg, right? It's all the stuff that below the surface that people don't see is the followup funnel. And so I took that same, the customers that came in during that 30 day window from these four funnels, I then extended that over, uh, or I wanted to see it over the next 30 days, how much money came from those customers inside of the followup funnel. So the followup funnels are, how do I follow up? And what are the emails I send? The text messages, the Facebook messengers, like all the things that are happening, um, off, off the funnel, right? The follow-up funnels. And, um, what's crazy is, is we did the, we did that.

And for every $1 we made inside of the actual front end funnel, we made $16 and 49 cents in the follow-up funnels over the next 30 days. Can you guys get that? Like that's, that's the secret. That's the big thing. That's why yesterday I talked about why it's so important and why it's so vital to have your own list because that's where the money's made. I don't make money in my, like my book funnel here. Like I don't make very much money. This is, my goal is to make this funnel break even.

Someone comes through, they buy the book, they go through the upsells, the downsells, all sorts of stuff like that. And so they go through that and after they have it, again, my goal is to break even and then get you as a customer and then I start serving you. Okay. And if I serve you well, then maybe you'll buy another book. You'll buy an upsell. You'll buy click funnels. You'll buy coaching. You'll buy, you'll go to an event. Like all the other things happen if I serve you well in the front end. Okay. And if you've gone through the dot com secrets book, you know, my strategy on value ladders and things like that, like these things all tie into it. But I want you to understand

that for every dollar we made on a front end funnel, we made $16 and 49 cents in the followup funnel over the next 30 days. That doesn't count the next 60 days, 90 days, you know, your lifetime. Uh, but that's where the money's actually made. In fact,

if you look at, I don't know if you can see this image here. If you're listening to the podcast version, you'll be able to, but on page 91 of the book, you've got this, you've got this image here where it shows your traffic. They earn in traffic that I control,

right? I'm driving all the into, into front end funnels. The goal of front end funnels then is to, uh, get people to join a list. Now they're on my list. Now I send them emails to send them on my value ladder. Okay. And, uh, that's where the majority of the profit and the money and the money comes from. So, um, all right. So follow up funnels now, um, ah, there's so many things's so many cool things in this chapter. I could spend like a couple, two or three hours just going through this.

I think the best thing to share with you guys that will get you the most excited to go buy the book. Okay, I'll share one kind of concept. So if you're buying your way in, right? Let's say you're paying for ads. You're paying ads and you're paying for every lead, right? And that sometimes is scary. And so a good lead cost, honestly, is like $3 per lead. That's like a good thing.

So if it's higher, if it's less, but like $3 is a good cost for a lead off like Facebook ads or something, right? So let's say I go and I spend $3. I get someone to opt in to my list. I pay $3. I got a lead. Now, that may freak some of you guys out. It's like, well, so if I want 100 people on my list, this is going to cost me 300 bucks.

I want 1,000. It's 3,000. I want 10,000. It's 30,000 bucks. And you freak out. And the answer is yes. That can be kind of scary. But a couple things.

Number one, if you listened to yesterday's, I talked about the value of a list. I said on average, you should make, on the low end, $1 per month per name on your email list. So that's on the low end. So that means if you spend $3 to get a name on your email list case. That's on the low end. So that means you spend $3 to get a name on your email list. Uh, within three months, you'll break even. Right. So, um, I think about that with real estate, like people I see all the time who will go in, they'll buy a house and they'll, they'll spend, you know, a quarter

million dollars to buy a house, put a renter in there, hopefully it'll cashflow 500 to a thousand bucks a month. And that's the business model right here it's like i can go spend you know i can spend uh let's say uh i don't know let's say three thousand numbers three thousand dollars on the list it gets me three thousand that gets me a thousand people to join my list and i average a thousand dollars per month my list means in three months i break even after that it's all pure profit right so that's that's the that's the things are understanding the math of this whole game the other thing is if you you spend three dollars for a lead but if you put them through like a funnel like a book funnel or break even funnel, um,

you can break even. So you spend $3, you make $3, you get a lead. And now that person is going to average you $1 per month on your list as long as they stay with you. And that's really the, that's really the big secret. Okay. And so, um, anyway, so for example, what might happen again, this is if you are looking at the books on page 96, um, if you're listening audio, just have to trust me, but you spend, let's say, some $3 in ads. I drive them to a landing page. They opt in and I get an email. I get a human, right? A customer. Now this person, I lost three bucks. I've made, I've made any money yet, right? Then on the thank you page, I send them a couple emails to build value and build a relationship. I'm still negative $3, right? So the first three emails in the follow-up funnel, for example, maybe I don't make any money. So I'm still negative $3

in the hole. I'm like, still negative $3 in the hole. I'm like, ah, $3 in the hole, but I'm building a relationship with this person. They get to know me. We become friends. They trust me. They keep opening my emails. Then from there, the next thing, I shift over and I start putting them into my first funnel, which let's say in this example in the doodle, I have a book funnel.

So I send out some emails and say, hey, you should buy my book. And then email two, buy my book, buy my book. And they go through this book funnel and I make some money from them, right? And say, on average, I make $1.50 for every single person in my email list that goes through here. They drop out. So I spent $3 on lead initially. I've made back $1.50. Now we're halfway there, right? Then after this funnel's done, then the next funnel, my follow-up funnel, I push here and start promoting my webinar funnel. I send email one, two, three, and boom, after the webinar funnel, then they break even and we start making money, okay? And so somewhere in this line is like your break even point somewhere in the follow-up funnel.

And so what's nice about this is you can say, I'm gonna spend $3 ads. I'm gonna have 10 emails go out. And I know that on average by, by email number three, I break even, right? I spent $3 and every email I make a little bit more, a little bit more. And by email three or email six, whatever it is, that's my break even point. And then everything after that is pure profit. Okay. I don't have to go pay Facebook or Google again to get that, that traffic. I get, it's there. I'm getting paid for that for forever. And that's the big thing to understand. Like that's the big, that's the big secret. Okay. That's how follow-up funnels work. Um, and I talk about multidimensional follow-up funnels, how to weave in other things like retargeting and messengers

and text message and, um, you know, a whole bunch of other cool things. Um, all right, I got one more thing I want to share, to share as it relates to follow-up funnels because I think this is kind of cool. So in every type of selling, there's always three closes. Who here knows what three closes are, by the way? I'm curious. There's three closes, okay?

And there's one that's good. There's one that's also good. There's like the best one, the next best one, the next best one. Okay. So, um, if you go to page, when you're there, you got page 98. These are the three closes. So the first one is the emotional close.

Second one is the logical and the third is fear. Okay. So go emotion, logic, fear. And so, um, you'll see this everywhere. Like again, an example here, this is a landing page and the landing page, look at the top third of my landing page is typically an emotional argument. The video is emotionally speaking to him. As you scroll down, there's the logical arguments and the bottom are the urgency and scarcity. So I go emotion, logic, fear. In fact, if you go to trafficsecrets.com

and you click here, watch the video, it's a very emotional video. You scroll down in the middle of the page, you'll see all the logic and the bottom, you've got the fear, urgency, scarcity. So emotion, logic, fear. That's all happening on the page as you go here and you scroll down. And so that's the process. If you look at how I do my webinars, I lead with emotion, I follow logic, and I end with fear. Look at my follow-up via funnels. It's always emotion, logic, fear as well. And so when I'm building up in my follow-up funnels, there's a sequence I take someone through. They come and they join my list. And then whatever product or service I'm selling, I start with my emotional emails, trying to sell them emotionally. That's me telling stories. All this stuff you, you learn expert secrets, right? Telling them

stories, things like that. From there, we transition to the logical. Cause again, I say, I think I have the numbers here. It's like, it's like 50% of your people will buy emotionally, right? Um, yeah, 50% of people buy emotionally on average. So we lead with emotion. Then from there, people that are emotionally touched, but they're logically trying to convince themselves. That's the next 30% you got to convince are through logic. Okay. And then there's some, there's like 20% people won't buy no matter what, unless you're going to take it away from them. And so then the urgency and scarcity, you need pulled away from them. That's when the last 20% buy. So if you just do emotion, you just do logic, just do fear, you miss the whole, you miss huge segments of the market.

But if you go from emotion to logic to fear, then you're hitting all the different pieces. Okay. So in my followup funnels, that's what I'm doing. My first set of emails are all emotionally speaking. They move to logical arguments and they land with fear, which is urgency and scarcity. So emotion, logic, and fear. And when you start understanding this process of emotion, logic, fear, you start seeing this pattern everywhere. Again, you'll see it in a, on landing page layouts. You see it in sales videos, see it in webinars. You see it in sales videos. You see it in webinars. You see it in follow-up sequences, follow-up funnels. You're going to see it in launch sequences.

Like the entire launch sequence is going to be emotion, logic, fear, right? If you watch this launch so far, right? I led with emotion of like the big buzz and the excitement and like the video never got crazy. And all the emotional buyers bought day one, right? Day one, we sold, um, 50% of our books so far got sold on day number one. Right. And then it's like all people like, oh, well, uh, I don't know if, you know, this book's really for me. I don't know if whatever. And like all the, now the logical buyers are coming in like, well, I'm not sure. I'm not sure. So now I'm doing what? Every single day I'm going live. I'm logically speaking. I'm reading parts of the book. I'm logically explaining like why this would actually work for you and for your

business. And every single day, another percentage of you guys are like, oh, I get it now. Okay. I'm reading parts of the book. I'm logically explaining why this would actually work for you and for your business. Every single day, another percentage of you guys are like, oh, I get it now. Okay. Russell's logically convinced me now I'm going to go to TrafficSecrets.com and buy. Then eventually, we're getting towards the end of this promotion and I'm having some fear. We're going to pull this away. This offer will disappear. You're like, I didn't get the book. You'll freak out.

Russell, why didn't you? I'm like, dude, I told you. I went live every single day for three or four weeks. I did everything. I sent out a million emails. My affiliate sent out emails. We've been buying ads. I spent millions of bucks trying to get you to buy this book, and now I'm pulling it away.

For 20% of you guys, that's when you all buy is when I pull it away. For some reason, you're sitting here listening to me. You're waiting. Someday I'll get the book, but not today until I decide to pull it away. When this book funnel is about to disappear and your opportunity to get the books gone, that's when you're the final, like whatever percent will finally go and do it. So you have to understand it's going motionless, logic and fear. What's up everybody.

This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last funnel hacking live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JP Morgan Chase did a study and guess what they found?

They found that the average small business only has about 28 days of operating expenses in reserve. That's right. Less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop, am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So, Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.

We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the Revolving Price Method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys, as a customer of this,

you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthy consultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment. I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our

employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company,

you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Um, normally this assessment, you can go to working genius.com and there's two G's in the middle working genius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. Uh, but you get you a 20 discount on the assessment which is only 25 so don't stress it's not an expensive test at all uh but you get 20 discount off when you put in the keyword secrets at checkout so go to working genius dot com again two g's working genius two g's in the middle working genius dot com and then use promo code secrets s-e-c-r-e-t-s at checkout get 25

off uh but then we'll take the test again takes you 10 minutes. But even in a 10-minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are, with your teams, getting them in the right seats as well.

So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code SECRETS for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. And so that's the sequence of every single fault funnel. But that pattern you're going to see over and over and over and over again in all marketing,

all sales. And so it's important to understand it because when you understand it, then you can use it in everything that you're doing. Ah, there's so many cool things in here. Wish I could show you everything. Ah, this is, I'd have to geek out for like two hours to get this, but page 102 for those of you guys who are like, how do, how do, um, how do follow up phones work with like daily sign filled emails versus soap opera sequence and things like that. And the value ladder is like here I sketched out for the more advanced readers. This is like the value ladder, how it works,

where you weave in your, um, your soap opera sequences, where the daily sign filled emails fit and how you move people from emotion, logic, fear in each step of the value ladder. So this is for the more advanced users. When you get to the book and you read page 102, it'll be like the light bulb will go off and you'll find like, oh, that's how it works for people like me.

So anyway, I hope you guys are enjoying this. It's been fun going live every day with you guys. I hope, yeah, if you guys like this, I'll keep doing it for a while. But what I would do if I was you guys right now is I would go and get your copy of Traffic Secrets, okay? All my emotional buyers already bought it, so thank you very much. The logical ones now are like stewing on it. You're like, ah, is it really gonna, and this is my answer for you. It's 10 bucks. I literally took away all the fear for you. You just come with a shipping handling. I paid for

the book. These things are huge. This is, it's like 350 pages. If we do the math, you're paying $10 shipping handling. You're paying like, is it three pennies, three cents per page? Three cents per page. You know how much effort every, it took like two days to write every single page of this thing. So you're getting my time at like three cents,

like a half a penny an hour. A half a, no, it's like a 10th of a penny an hour for you pay me to give you all this stuff that I killed myself on. I literally bled out of my finger. I didn't literally bleed out of my fingers, but it felt like, cause I was typing so much and editing so much and, uh, early nights and late mornings, no late nights and early mornings, uh, writing this thing for you guys. And, uh, it's here. And so anyway, I I'm teasing you, but you should just go get a copy of it. Um, it's in pre-order right now so the books don't ship for another month or so uh but you can go get the book the audiobook is available as an upsell so you can get the audiobook uh so you

can start listening today i spent i spent three i spent seven days actually in a studio but three days just reading travis seeker's book you can start listening to this it's seven hours of audio you can download you can go buy it download the audiobook right now listen to it so by this time tomorrow the entire book could already be in your brain. There's also a PDF that comes with the book that has all of the images and the doodles. You can go and geek out and be like, oh, cool. I can see what else is talking about here. And so the doodles are in there as well.

And then for those of you guys who are looking for this entire box set, if you're like, I want the entire trilogy because you heard that I rewrote.com secrets, rewrote expert secrets, and the new traffic secrets, plus this magic unlock secrets book, this box set, you can actually get, as one of the upsells, so if you buy the book, not if,

when you buy the book, the upsell will be like, hey, do you want the entire box set, if so, you can get that as well, this also ships in about a month from now, but it's worth it,

this thing is like, so fun, ah, anyway, I'm excited for you guys to get this, you're gonna love it, anyway, there you go,

all you gotta do is go to trafficsecrets.com, thanks you guys. I appreciate you hanging out. It's been so fun. Um, if you have any questions, comments, concerns, let me know in the, in the comments down below. We'll try to answer them every single day as I'm going through this. Um, yeah. Anyway, you guys be safe. I know it's crazy times. I know there's a lot of fear. There's a lot of scared, uh, like scary stuff happening. Uncertainty. Um, the biggest thing you can do in times of uncertainty like this is to sharpen your saw. The biggest companies right now in the world, all were built during the Depression,

all the biggest Inc. 500 companies. During the last recession, 2008, is when all of the companies that you know now started. So if you're in this fear motion, it's like, okay, it's okay to be scared. Understand, in fact, I'm doing a Facebook Live on Saturday to kind of address some of this stuff with the entire ClickFunnels community, but it's okay to be scared. Um, understand that. In fact, I'm doing a Facebook live, um, on Saturday to kind of address some of the stuff with, with the entire ClickFunnels community. But, um, it's okay to be scared. Like we're all nervous. Like my wife's nervous. My

kids are nervous. I'm nervous. Like it's okay. Um, but it's not okay to be so nervous. You just paralyze, like be nervous, but then keep moving forward. Cause now's the time to create and to, to serve and to make stuff. That's amazing. Uh, when you do that, it can literally change lives of the people you've been called to serve. And when you do that, the weirdest thing is it changes your life as well. So get into an active service, go live. You guys, your people need you. They need to hear you publishing. When you get the Traffic Seekers book, I'm going to talk about one of the challenges in here is you got to start publishing every day for a year. You should start that now. I've been publishing every day for like, I don't know, eight years now.

And I'm going to even double down right now. I'm going live every single day with you guys. Okay. Trying to give you guys some faith and some hope of the future. Because if, if we all are just in fear and stuck, it's not going to be good. So now is the time you guys like, when you get done with this, open up your Instagram, open your Facebook, go live to your people. And maybe you only got two people following you. That's okay. They may need to hear your, hear your voice right now. This is your chance to start finding your voice and start becoming a leader and a servant. And so step up and be willing to do that. So there's my challenge to you guys. We'll get deeper into that as well because that's part of the challenge, you guys. It's time for you all to step up and start sharing

and speaking and give people hope in a better world because this world's amazing. And it's amazing, this blessing to be able to stay home right now with our families. And if we get sick, that'll suck. But you know what? I have a strong belief that none of us on this planet will stay on this earth one second longer or one second shorter than the Lord wants us to. So we shouldn't fear too much because it's all part of the plan. All right. Appreciate you guys. Thanks so much for everything.

Get the book, TrafficSecrets.com. And I will see you guys all mañana. Bye, everybody. Hey, everybody. this is Russell again. And really quick, I just opened up a texting community, which means you can text me your questions. And right now I'm spending anywhere between 10 and 30 minutes every single day answering questions through text message to people who are on the podcast. And so I wanted you to stop everything you're doing, pull your phone out and actually text me a message. Okay. Now the phone number you need to text is 208-231-3797. Once again, it's 208-231-3797.

When you text me, just say hello. And then what's going to happen is they'll add you to my phone and then they'll send you back a message where you can add me to your phone. And then we can start having conversations. On top of that, through this texting community is where I'm going to be giving out free swag, giving away free copies of my book, let you know about book signings, about times I'm coming to your local area, and a whole bunch more. So I want to make sure you are on this list. On top of that, every single day I'm sending out my favorite quotes, my favorite frameworks, and things you can get for free only through my texting platform. So

what you need to do right now is pull out your phone and text me at area code 208-231-3797. One more time, that's 208-231-3797. I can't wait to hear from you right now.