Marketing Secrets with Russell Brunson - The Greatest 'Funnel' Opportunity That Everyone Missed (Including Me)

Episode Date: October 31, 2021

Inside This Episode... We're talking about an exciting internet marketing opportunity that's been hiding right under our noses, and we didn't even realize it. Experts Mike Schmidt and AJ Rivera join the conversation to share the 'loophole' they accidentally found that nobody knows about yet... and how you can turn this specific 'funnel' into a thriving BUSINESS. Listen Out For: Why people are losing upwards of 96% of their (and how to PLUG that hole in your business) ​The BIG difference between a Website and a FunnelHub ​How you can quickly grow a service-based business or agency building FunnelHubs for other businesses Like This Episode? You can learn more about building a FunnelHub for your own business, or starting an agency that builds FunnelHubs for others through Mike & AJ's training program called FunnelHub Launchpad. Learn more about your ad choices. Visit megaphone.fm/adchoices

Those people who are here, who've been in internet marketing, they've been trying these things, they've been struggling, like help them understand like there's this opportunity. Like even if this isn't like your end goal, like maybe someday you want to write a book and you want to be an expert, you want to, you know, whatever, launch your own e-commerce brand, like maybe you have big visions for something else,

but like this is something you can do today. Hey everyone, my name is Russell Brunson. I want to welcome you back to the Marketing Secret Show. I'm here today with two special guests to talk about something that I am so excited about. One of the biggest opportunities I think I've ever seen in the internet marketing world. It's something that literally was under my nose for years. I didn't even see it. In fact, I openly mocked it in front of thousands of people and it wasn't until two of my friends who are our guests here today on today's show showed me a way to look at it way to look at it differently. Um, that changed everything. In fact, it was so

exciting for me that I literally wrote them a check for $25,000 to do this for my business today. And, um, which was really cool. But then they did it for, um, pretty much almost every other influencer industry over and over and over again. And after seeing how easy it was to sell me and other people, uh, I was like, Oh my gosh, like this is, this is not something that I want. Everyone wants this. And I, I started talking to him like, this is becoming a business for you guys. Right. And said, yeah, in fact, not only have we sold it to all the influencers, like we're selling these to local businesses and they started showing me the numbers and the stats. And I was like, this is one of the greatest opportunities I think that are, that are

happening in the marketplace today. And nobody knows about, nobody's talking about it. So I've got them on the podcast today to talk about it, to show what the opportunity is, the loophole they found, how it fits into anybody who's doing any kind of online marketing, anyone who's a business owner. It's a loophole that has been sitting under all of our noses for the last four or five years. And it's here today. You guys don't know what it is. And after you understand it, a couple of things, number one, if you're a business owner, you can apply this to your business and you're going to see dramatically increase in sales, which is cool for the business owners. For those who don't have a business yet, or you're trying to figure out what's your big opportunity, what's the thing you could be using? They're going to show you guys how

you can literally take this principle you're going to learn about on the podcast episode, turn it into an agency, and they're gonna show you how it all works. And you can start doing this for other influencers, for business owners, for authors, for local companies. And it literally can become a business overnight. And that's what I'm excited for. So that's what we'll be talking about. These guys have done it. They've proven it, and they're here today to kind of talk about it. And so with that said, I want to introduce our two guests to the show. Mike and AJ, welcome you guys to the Marketing Secrets Show.

How are you guys feeling today? I'm feeling great. Thanks for having us. Heck yeah. So I'm excited for this, again, because I'm a customer of this. I'm someone who's been using it. I've seen the benefits of it. But I think more importantly for me, the reason why I'm excited to have this on the podcast is because

there's so many people right now who they love learning about marketing and business, but they haven't figured out how to make money yet. And I think this is a tool for the business owner to use, but even more so for people who don't have their own thing yet. They're looking for an opportunity. This is an amazing opportunity to start a business. It doesn't take a ton of money to get started out the gate and you can start generating money pretty quickly when you understand these principles. And so, but to begin with, I want to talk, we need to explain the concept and I'm going to tell you guys what the word is, but they're going to explain exactly what this means. The word we're going to talk about today is this concept and this principle called the funnel hub.

And some of you guys may have heard this. If you've been funnel hacking live, they've spoken twice at funnel hacking live about this is how excited I am about it. I think you're the only speakers to speak twice on a topic ever. But I want people who don't know what a funnel hub is yet to understand kind of the origin, how you found it. And I know we have a funny story to share as well, because I know you guys were very scared to present it to me because I kind of make fun of websites pretty publicly. And this is, it's not a website. I think some people are going to think it is, but I want them to understand what a funnel hub is and how it's different. So to begin with, like, how did you

guys come up with this idea? Again, this is something that's been sitting underneath all of our noses. Nobody even saw it until you guys discovered it. I love to hear the story about how you guys figured out what a funnel hub was. Yeah. So when we joined your inner circle, we showed up to an event here in Boise and we were really nervous. We kind of got there earlier than we probably should have. And we were the first ones there. The room had been set up the night before the name cards were on the table. We sit down at the table We kind of got there earlier than we probably should have. And we were the first ones there. The room had been set up the night before. The name cards were on the table. We sit down at the table and kind of with time on our hands.

And, you know, what I think anybody with access to the internet would do in that situation is we started Googling names. Like, who are these people? Like, we were nervous to meet you. We didn't know, like, the kinds of people in the room. And those who know the Inner Circle, it's an expensive program. People spend, nowadays, it's $50,000 a year to be in the program. So, like, the people in the room, like, yeah, it's definitely intimidating room of people who are doing big.

Yeah. We certainly, we wanted to be there, but we weren't sure if we were like the caliber level and all that. And so all those feelings that go along with it. So, you know, we started doing a bunch of searches. Yeah, absolutely. And what we found was just crazy. Like half the time we couldn't find anything about them.

And I'm like, how the heck can these guys afford to be in here when they have no digital footprint? Right. Or sometimes I would like find someone that shared their name or something different. Or sometimes I would think like, okay, that's what these guys do but then they go on stage and speak about something totally different sometimes i find like something i know i wasn't supposed to find it was like the application for their 25 000 mastermind when i'm just trying to figure out what the heck do they do like and so we knew like there was like man if there's got to be

other people that are searching for these guys too in fact let's show us you guys um at one of the one of the inner circle meetings you guys actually showed the search results for all the people in the room i think everyone's kind of shocked by this because like we all think like oh yeah we know what we're doing we're you know we're big time internet marketers including me right yeah and let's see we can pull this uh this slide up these are the people that were in the room right absolutely yeah and it's crazy you know there's some people that were like 34 000 searches a year there's some people that were like 150 there's one person had over a million branded searches for years this is not like organic terms this is like their name their company name their course

names like people specifically looking for them. Right. And if they're having the same experience that I was having, I'm like, there's a big problem here. So there's a million people going to Google, typing that person's name or brand in, and then they show up and there's just like, right. Nothing. The room, the room got really quiet after that. Because everyone started Googling. Everyone's like, which one am I? Which one am I? Right. That's a good question. Uh, interesting. So that's, what's crazy. so that's what's crazy and i think what i think especially someone like me i'm a i'm a business i've built a big company uh but i primarily do it with paid ads right that's like the mindset i've been drilled in my entire career and um and i think

in fact this is an image that you guys showed me but it illustrates perfectly the way that i looked at the world right i think that tons of business owners do. It looks like this, right? Pull up on the slides here. So how conversions happen. We have traffic. So we go to Facebook or Google or YouTube. We buy ads. It goes to a funnel.

People come on and they either go to a webinar or a sales letter or video or whatever, and they buy your product. And if 3% or 4% of people buy it, like, you're rich, right? That's our mindset. That's how it works. And I was always really happy about this until you guys kind of popped our bubble. Do you want to explain what else has happened? Because I think this is the tip of the iceberg, like the people most likely to buy do the 4% or whatever, but then obviously 96 don't like what happens to the 96% of people. Yeah. If you think about those people, like some

of them are getting to that point, they're pulling out their credit card and they're saying, man, I just met this person on Facebook an hour ago, right now I'm about to give them $2,000. Maybe I should go online and do a little bit more due diligence, right? And see if they are who they say they are. If, you know, there's other case studies, there's other social proof that, you know, shows me that I should be buying this. Really, they're just trying to inform their buying decision, right? And they're happy whether it goes either way, whether they find something that tells them, oh, this was a scam. I knew it. And I'm smarter than that. Or something that supports their buying decision. And then they're like, yes, this is the solution I've been looking

for. That was me. I all the time go to Amazon and I'm trying to find something, find it. And then I look, first thing I see, oh, I want this, I think i think right and then i go and look at the reviews and i don't know if you guys are saying maybe it's just me but i always look at the worst review first like and like the worst review like talks me out of my oh never mind right but if i can't find a bad review or i only see good reviews then i usually end up buying it and so yeah i think that same thing is like someone who googles your name and it's like whatever they see is going to decide what they're going to buy or not right it has a huge influence over that you know they're really looking for what it is that,

you know, some stranger's opinion that's now becoming my opinion. That's literally keeping that, that credit card in my pocket or, or allowing me to take it out. Yeah. We came up with this concept that we call the trust tipping point. Right.

And we, what we realized is like for every single sales transaction that happens, there's this point where you've overcome their skepticism and built enough trust for them to buy. Right. And so that's when somebody's, you know, their desire to buy something turns into absolute certainty and they know

that they want it. And so when we're looking at a webinar, a lot of times with what you've done with a perfect webinar, they get to that point, right? That sometimes they get there really fast and they're saying, just send me the buy link. You know, I'm ready to buy, right? You're not even done yet. Other times you're all the way to the end. They're still hanging out.

You've got no more content. And you're like, are you going to buy this thing or not? Right. And so what happens when you hit end on that webinar? Well, now they go online and they start searching and they're building a case trying to figure out, should I buy this thing or not? And so we knew we wanted to have something there that was going to give us another shot, right? To allow us to like throw rocks at them because they're on the fence and we're trying

to knock them over, right? It was crazy. It's not even happening at the end of the webinar. Like it's happening during it. The first time I realized this was when we launched the webinar, the built click funnels. And in the video, I show a video clip of Drew Canole and telling his story. And it's crazy because like I would watch the video clip and playing the video clip and I'm reading the comments to make sure people are you know engaged and paying attention i see people who like are literally they're googling drew's name they come back like oh drew sells this oh here's this photo i think i found it is this the photo russell bill is the real person they're finding these things and bring it back and i'm like oh my gosh this is happening

in real time like every time you're sharing a story or a taste study or you're doing anything like they're like they're out there searching these things to see if you're legit or not yeah and if what they're finding is not good right they're bouncing they're not staying till the end they're gonna be bringing it back to the comments of the webinar sharing with everybody else and like soiling everybody and like and so if you don't take control of that you know and now i'm pitching it for you guys because like you have to take control right if you don't take control but like it's scary what people are potentially finding going out there yeah it drives me nuts when people are like oh the webinars don't work anymore or facebook ads don't work anymore and i don't think it's that at all i just think what people are potentially finding going out there. Yeah, it drives me nuts when people are like, oh, the webinars don't work anymore or Facebook ads don't work anymore.

I don't think it's that at all. I just think that people are becoming more skeptic about different things, right? And you have to overcome that skepticism. And if people are doing this search and they're not finding anything, of course they're not going to buy it, right? Credit card goes right in the pocket. So you guys came up with this concept, right? And you looked at this, okay, this is the principle. But then you took the next step, right?

Like you didn't just like, okay, cool, and leave. You took this and you started, I know you specifically went to one of our inner circle members, Steven Larson, uh, who, you know, in our community, everyone loves Steven. Um, and, and you did the first case study with him before you told me or anybody, I love to hear about that case today. What happened with him? Why did you pick him out of everybody?

And, and what were the results afterwards? Sure. I mean, we knew that we needed to test the strategy behind this to figure out what was going to happen there before we could see if there was a business opportunity that also followed. And fortunately we, we found that too. But with, with Steven, we, when we did a search for Steven's name, what, what came up was not him. There's a psychologist, author, a very prominent Steven Larson with the same name. And some of you guys have that problem. You're listening to like, yeah, there's that person who's got my name and they're like,

I cannot rank them. That's horrible. No doubt. Yeah. And, and so, so we, we knew that that was a pain point for him, you know, and something where we said, Hey, listen, we want to test this, this idea with you. And what was really cool is that once we launched his funnel hub, like all the dots kind of got connected between his funnels, between his social profiles, all the content he's publishing online. And there was like a switch that flipped inside of Google that now they understood these things all belong together. And now instead of showing the author now, Steven Larson, our Steven Larson was showing up instead. Right, that was a huge surprise. We were just going to be happy with like that website coming up number one

and us being able to like show more social media. But it pulled everything up and that flip-flopped in like overnight, right? And we're like, man, we have an opportunity here where we can control the whole first page of Google, right? And when you have that type of control, guess what? You get to control the sentiment of what people feel when they search for your brand. Yeah, we used to call that conversation domination.

How do you make it where you dominate the entire conversation all 10 spots on people are all you so when people are like trying to enter this conversation it's like you're controlling that right that conversation now you did with steven and it's funny because i remember at the time he he i don't know if you guys set him up but he was like kind of warming me up he's like oh yeah mike and age you're doing this thing for me it's really cool and like and like it's not a website but it's just really cool thing i'm like why would you tell me it's not a website right like that was that he led it with and i was like okay but he never showed me just kind of tell me you guys are doing something um and i know eventually you guys came and pitched me but i

know that we joke about this now but i know you guys had fear behind it and i'd love for other people to understand why you guys you know for those who don't know me or anything why were you apprehensive about telling me about this principle that's going to make me tons more money? Well, we were sitting at a Funnel Hacking Live event and you were premiering a Harmon Brothers ad commercial, whatever. And the main premise, the main premise of this thing was the death of a website. And there's a scene where there's a, you know, a coffin laid out with the website and a funeral happening. And you told all of us that were there in the audience, I think you were live streaming it too. You're like, everybody, I need you to use the hashtag, like websites are dead. And like, for those that

don't know us, like in 2003, we launched our web and digital marketing agency for local clients. And I turned to him, I'm like, we can't do that. Don't post that. Our team's there. We're like, you guys know we're not supposed to follow what Russell's saying, right? And they're like, yeah, I'm like, we literally just sold websites yesterday to people who would not be very happy to hear us now. but I mean the death of websites. And so we were like, when we stumbled on a strategy that uses the same underlying principles of websites, uh, we, we were super nervous to be like, is he just going to like kick us out of the other circle? We went back and forth.

I'm like, should we really tell him about it? Should we show him like a clip of that commercial? So you see just like why they may have been a little nervous. We'll just show you guys the first like 10 or 15 seconds of this, but this was, um, this is, oh, and there's Steven's a funnel hub right there. Um, but this is the, uh, the actual video I'll show you guys real quick. We're gathered here today to celebrate the death of your website. Congratulations.

So happy for your loss. Oh, my website's not dead. It might as well be. It's a deadbeat that never makes you any money. Okay. So that's – so you guys have context. That's why they were nervous about pitching me because that was literally the premise of our whole ad campaign is websites are dead. Now, this nice thing is that you guys didn't come to me and say we have a website. You guys have a different name.

But there's different – I want people to understand like this is not a website because some people like this is a website like like it looks like a website i think on the outside but the way it functions inside the strategy all this stuff's different we explain really quickly kind of like the strategy behind us people understand why this thing that you built for steven is not an actual website right i mean the number one job of a funnel hub is to take that attention help them overcome that trust to make a point and get them back into the sales funnel and that's where most traditional websites fail, right? Just because the funnel is a, the number one place to convert a lead into a paying customer doesn't mean that a website isn't somehow a part of that journey. And what we found is like really inside of this, inside this book right here,

you know, it's inside of expert secrets. But seriously, like all of the instructions of how, what to put inside of a funnel hub are already inside of this thing. And's something where i find that people will go anybody who's read this has gone through it and i was guilty of it for a while is i do the exercises and where'd they end up google drive they're in my google drive right and that's for you but your customers never actually see the benefit of yeah yeah so being able to actually extract the lessons out of here we've kind of mapped this to to the funnel hub i mean the funnel at the end of the day is a very specific content strategy to get this information out of this book and into the people's mind to help them overcome that trust-hunting point. Yeah. If you think about like just one example, you know, think about the About Us page on a traditional website.

It sucks, right? Like it's pretty bad. It's vanilla. Exactly. Nobody wants to read that, right? But if we take the strategies that you've taught us about how to demonstrate yourself as an attractive character or charismatic leader, all of a sudden that page changes, right? And they're feeling something different, right? And so that's essentially what we've done with every page on a traditional site set. How can we take Russell's big brain that he put in here and put it onto the website, right? In a way that's going to persuade people to actually take the actions that they want and then check off their boxes so that we can send them back to the funnels where we know the magic happens. Yeah, it's so powerful. You look at Stephen's page and you go here and

instead of, again, there's a palmy page and stuff like that, but it's talking about him as a person and why they should trust him. And it's showing like his movement he's creating it's talking about all the things like that's one big piece of this is like is it's like a it's like a sales letter it's like a it's more than a sales letter it's building that rapport instantly with somebody where someone's watching webinar i trust this guy they google us and this pops up now you watch like oh my gosh i understand his mission now i understand people like it's not just me there's other people in the community like this is something i want to be part of right and then like also you see like um you mentioned this earlier but i want people to understand this like

one of my favorite parts about a funnel hub is like for me i have more funnels than probably any human on this planet right if not there's a reason you know i got to build more but um people would find rat like people would like hear my name or something they google my name and they find yeah like my high ticket inner circle, which is $50,000 a year, or my category key is $150,000 a year, and they're like, what? And they'd leave, right?

Versus this gives people the ability to come there and it's like, hey, here's Russell's first thing. Go get on his email list. And then from here, what it takes you to is the One Funnel Away Challenge. Then you're going to get this book. And it helps put people in a strategic step-by-step process that takes them on a journey. I mean, I'm pitching to private firm to understand like it,

that's the, one of my favorite things about the funnel hub as well. Yeah. That was really clear to us. And you know, at one point you published your value ladder to the whole community. You're like, here are all the things, those steps of things you can buy. And I think for us that clicked, we're like, that makes sense. Like, yes, there is a choreographed step that most people go through, but we the funnel hub needs to meet that person where they're at and get them where they're going. And for some of those people,

it is that $50,000 mastermind, right? Because there are people in our worlds that come in, download the free lead magnet and hop on the phone and then buy the big thing. Those people exist. We've seen it happen again and again, but then there's everyone else who is needing a step-by-step. So that's really designed to get them where they're going and allowing you to shape the influence of how that journey progresses. So cool. What's up everybody. This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. And Taylor spoke at our last funnel hacking live. Cause I wanted So cool. as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating

expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately, it's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys,

my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson, and I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does

it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome.

Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach

you how to do. Now, normally this assessment, you can go to workinggenius.com, and there's two Gs in the middle, workinggenius.com. But I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two Gs, workinggenius, two Gs in the middle, workinggenius.com. Again, two G's, workinggenius, two G's in the middle,

workinggenius.com, and then use promo code SECRETS, S-E-C-R-E-T-S at checkout. You get 25% off. But then go take the test. Again, it takes you 10 minutes. But even in a 10-minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. Now, I want you guys to tell the story. So this

is my, this is my favorite part because I was here for this part of it. You guys built it for Steven. He had success with it. And then you came and I don't know if you pitched it to me or what. But tell me the story behind that because this was a fascinating thing. And the results, I think, afterwards were cool too. Yeah, the intention was not to pitch Russell at all. Yeah, it was like our annual decade-to-date coaching session that we got with Inner Circle, right? And we were really looking to validate the idea because we want to know if this had legs

and if this should be our focus for the next year. And so we just wanted to share it with you and hopefully you thought it was a good idea. And we got the ultimate validation. So we were, we were, well, we were three slides into the presentation and you said, you're like, I got to stop you guys right now. And my heart starts like, and you said, what you said instead was like, I don't know really where you guys are taking this, but I already want to give you money. Can I say something really quick? Yeah. I already want to give you guys money for something like i don't know really where you guys are taking this but i already want to give you money can i say something really quick yeah i already want to give you guys money for something i don't know what it is yet but i'm feeling like please take my credit card oh man

awesome i'm hoping you're selling me something at the end of this and i was like we weren't even gonna pitch him but now i'm like i'm like kicking him under the table definitely well and this is at the end where you like you can see the picture here yeah exactly definitely well and this is at the end where you like you reach into your pocket you pulled out your wallet you take my money so what do you take what was as simple as as simple as like you showed the picture earlier your circle on the pq the first time i'd heard the story was here and you showed that and i was like as you're talking google my own stuff i'm like crap like i am like we put hundreds of thousands of people a month through our webinars and our funnels and things like that.

And like, and I realized that it was this leaky faucet where business is falling out. And I was like, it was like, and so for me to give you a $25,000, it's not, and you're going to be like, you pay $25,000 for funnel.

Like, yeah, I paid $25,000 to leak, like to plug that hole up. I mean, I'm losing hundreds of thousands, not millions of dollars a month through this leaky hole. Like,

yes, it's worth 25 grand for me to plug in the leaky hole right not not even counting the benefit of like now i can use this as a tool to to put all my my value ladder together my funnels and like organizing like all the other things like the other benefit just like the money i was not going to lose now because of it was worth it out of the gate and so yeah that was the ultimate validation and for those who don't know like um there's a joke here my office uh one of my designers who built my first website um, every probably three or four months he had rebuilt it over and over again.

So I'm gonna show you guys this is like, um, cause I get it done and then it wouldn't do anything. And I think most people have a website. You're like, I did website. Like, it's like, here's, here's one we built. Like, ah, there's a website and then it didn't do anything. And then like, okay, rebuild it. Maybe the design was wrong or the strut.

So we did it again. Didn't work. Then we did it again. And like, I had literally, if you go with way back machine, it's probably 200. No, I'm going to exaggerate. Probably at least I would say conservatively a dozen different versions of this. We kept doing and doing and doing the point where I just gave up and we just stopped even doing websites, um, as a whole. Cause they just didn't do anything for our, for our business. And so, um, you guys come in, pitch me on this concept of funnel hub. And, um, and then you guys, you know, I gave you

money. You went and your team went and build the whole thing. And, um, I wish um and then you guys you know i gave you money you went and your team went and built the whole thing and um i wish i could show you guys every single page in the funnel hub those who are at home but uh i was really just one quick picture this was the first version of funnel hub that came back and it came boom i had here pushed people my very first thing in the value ladder which was the challenge you got a chance to go see my books and like everything everything stemmed off of this and uh it became like my favorite thing like every time we had a new idea we'd plug it in here and like putting the pieces and plugging in our community and like our charities and like everything became the central spot where like,

I felt like our business had this thing. In fact, moving forward, like any of the companies I build now, and you guys know this, but for everyone else, like our new supplement company, step number one was we built the funnel up first before funnels. Now my new, uh, personal development brand, we're launching my new book. I'm ready. Like first step was like, we build the funnel up. These are the things now for me and my mindset. Like when I start a business or I'm creating something new, this is step number one now. Um, but it's also great when it's step number 12, when someone's got eight funnels or they've got a business or they have a website that's like mine that maybe look cool, but wasn't functionally doing the right things. It becomes, it comes step number one.

So I think at this point, what I want to do, because hopefully everyone who's watching you guys now see like this little funnel hub is we don't want to spend too much time on it because our goal is not to, um, convince you guys of funnel hubs other than you need to believe in this principle, because the, the bigger thing we'll talk to you about today is the business opportunity behind this. Like for those of you guys who now understand this, like you understand something that nobody else, I mean, there's maybe a dozen people that know what a funnel hub is today. Um, you know, when I got into doing funnels a decade ago, that I was in the same spot, there was a dozen people in the funnel wars. And so we made so much money because we were the only ones doing it. Right. And 20, 30 years ago, when the first people knew about

websites, it was the same thing. And like, this is like one of, I hate, I hate this word because it sounds so cheesy, but like the whole ground floor opportunity, like that's literally what this is. Like nobody knows if you walk down the street and ask 20 businesses, what a funnel hub was, there's not a single one that would know what the answer is. Even in our, the click funnels community, like people don't know,

or if they do know they don't have one, right? No one has these things. And so it's so powerful. And I would love for you guys to kind of just after I got into, I was like, I'm like, I'm in,

we did it. And I had a great experience. I know you guys started going out and, and, and started selling these to other influencers and businesses, but I lived it. And I know we got screenshots of some of them we're going to pull up, but to tell some of these stories, because I think when people understand, like for me, you were three slides in and I was pulling out my, my wallet, but that's, that's not unique, right? It's happening a lot. So I love to just talk about the opportunity that you guys went and took in over that last year,

year and a half, two years of your lives have, have been able to do with funnel hubs. But one of the coolest things was just like, everybody has that aha moment, right? When they see those slides that we showed earlier and they, they just get it right. Like it makes sense. And they know, man, like I'm losing money too, right? There's a hole in my marketing bucket and I want to like fill that. And so I think a great example was Garrett White too, that came to us. And Garrett's funny because he, you know, he had been, had no website up at all, right. He just had all of his funnels. And he had those two-hour sales documentaries. And there was one time where he opened up a new offer.

And it was for like $99, which all of his other stuff was high ticket. And I was really excited to share it with my friends because it was like, cool, they could do something. I'm scared. We can have a common language. And they're like, well, who is he? And I was like, trying to go online and find a spot that I could actually send them to. And there's no spot to send them to.

You can get these ads on Facebook. You watch this two-hour sales documentary. Exactly. You either watch this two-hour thing or go listen to the 50 podcast and you'll get it. And it's just like there was no place for him to land, right? So he was in desperate need of this. And like when he came to us,

he's like, I already tried building a website three or four times, right? He's like, nobody could like take what's in here and put it out in a way that I want to actually launch. He's like, I cancel these things halfway through. I'm going to give you guys a chance just because you worked on Russell's

and I trust them a lot, but I don't think you're going to do it. Right. And so we're the first company that could actually launch a website for Garrett White. But now there's a place where you could land where you could find out who he is, what he's about without having to go through the whole sales process and funnel and so we're the first company that could actually launch a website for garrett white but now there's a place where you could land where you could find out who he is what he's about

without having to go through the whole you know sales process and funnel and so forth yeah awesome so you did garrett's and who else come with some more people krista mayshore cashflow tactics here's krista so krista spoke last year's funnel hiking live what was the story about hers because we'll talk about her businesses and why she won one as well yeah so krista she's a real estate coach um and what's really cool about her is she's a big believer in in who not how. Right. And when she, she went so fast, right. And we saw her growth just like explode. And she's like, I just want to hire the right people that can put the right pieces in place for me. And she saw that funnel hub as a huge spot to do that. Right. Because she's transitioning from being a realtor to now a coach. So when you search for her, everything is

about her realtor career. Right. And I have a new identity, right. I have a new identity as a coach now. And I need people to see that right when they search there, I don't want them to search and think I'm just another realtor, right? I'm not that I'm a coach. And so a lot of times that's the case with these is that, you know, they're switching from something they've done a long time and they're now going expert model, or maybe they are just transitioning to a different point in their career. And they're trying to really come out with who they're going, who they want to be now, right? And present that to the world for the first time. And that's, what's so cool about doing these. Cause it's, it's almost like it's their

legacy. You know, there's different people in their world that know a small piece of their life, but the funnel hub can tell that whole story, the whole origin story, communicate who they are, what they're about, what they believe in, how you can work with them, and it's really just a whole package.

So cool. Okay, who else do we got in here? Cashflow Taxis. Cashflow Taxis is a great company. Yeah, and they've seen a lot of success too, but it's that thing where I think people start to understand more about who they are

and how they want to present themselves, right? And so they were at a point where they finally kind of figured it out, right? They tried so many different things and it wasn't working. And when they came to us, they more about who they are and how they want to present themselves. Right. And so they were at a point where they finally kind of figured it out. Right. They like tried so many different things and it wasn't working. And when they came to us, they just knew who they were. They wanted to be that story to be told online. Yeah.

There's one of my favorite ones you guys built. Like you go through the, you click on the path, the programs and you see, it's like so clear. Like it's almost like, um, back in the day when we did work with Dan Kennedy,

he would do these big shock and awe packages. Like they're trying to get a client. They'd build this huge box and they put together again, all this stuff from here, right? Their story and their mission and their movement, all these kind of things. And they ship these huge shock and awe boxes out to them. And this is, you know,

for those who have ever studied Dan Kennedy or the Kennedy world, it's like a digital shock and awe package. You're sending out somebody where it's like all the stuff you need to know is here. And, you know, in fact, I used to get this question a lot on, I'd be on podcasts interviews,

people like, the show's over, like tell people where to go find you. And you know now it's like boom for me so go to marketingsecrets.com you can find all my stuff or go to you know and it's like there's a spot to go and i feel comfortable like they're gonna find there's gonna catch them and they're gonna it's gonna take care of them and get them where they need to go yeah okay cash flow tactics who else we got here we got joel irway here y'all joel gets a ton of traffic from his podcast right he has very successful podcasts and that people just want that next step like where do i go right and there's nowhere to go or even have a place where you go where you're like told that whole story so

that traffic he says like the highest quality traffic he wants to make sure they understand who he is but more importantly how they can work with him right yeah joel's a great one all right who else we got here brian delaney brian's the same thing he's actually it's interesting because brian similar to me like brian builds funnels for people like yeah this opportunity is under his nose forever and he never saw it either. I think this is so fascinating. I think the best opportunities a lot of times come where it's like there's, it's right there, but nobody else sees it.

And someone else sees it and it's like, well, he has noticed that. And also it's like, oh. Yeah. So for people who are already building funnels for people, like, you know, the funnel hub becomes an amazing opportunity because it makes so much sense. And it's, they've already done the hard work of helping that client get a result. There's some rapport there. so bringing that funnel hub to those existing clients you can build funnels for like is a massive opportunity for sure okay we got a

lot you guys have so many good this is allison prince we all love allison or for her who else we got here we got uh annie grace annie's fascinating because she's get so much pr she's on she's on podcast she's on tv she was on uh uh, Will and Jada Smith show the other day. Like, like she's everywhere. And it's tough. Like when you get traditional media, you don't control any of that, right? People are literally like, they see you on a TV show or on the radio or something. And then they're, they're Googling you or your business, whatever. Like you don't control that at all. Yeah. It's the ultimate kind of picture of like, people are in so many different places when they come into your world and they weren't expecting even to see you, you know, the funnel helps capturing that and getting them. Maybe it's just a lead magnet of

something. Now we're taking that anonymous person who watched the nightline segment. And now that person's on our list. Like how powerful is that? We can remarket to those people or the person who is already in their community, ready to move to that, you know, higher ticket. So many of the influencers, they do so many things, right. And they don't think, well, maybe I should put that on my website. Maybe I should put that somewhere people will see it, but it's a huge credibility indicator, right? Like I know Annie just had hundreds of different appearances she's had. So like for somebody that just went through a webinar or something and they're like trying to validate her right like her credibility then i'm

going to a wall of all the stuff she's been on yeah exactly but before that was just sitting again in a google drive list links that she had put in there you know to save for later for i don't know when but like they should go somewhere where people can actually see it right yeah so cool so all these it's fascinating because um all the examples so far have been authors speakers coaches, coaches. And I think those are really fun to see, but I think some people may be watching this and be like, that's cool, but like, I don't know any authors or any speakers. I'm nervous about that. And I know you guys have done so much business prior, you know, before you came in, you know, I started buying them and Garrett and everybody started buying them. You guys, your entire business was built as an agency helping local businesses. And I'd

love to hear because, you know, maybe a dentist or chiropractor not spend $25,000 I spent on a funnel hub, but they're still spending money on these things and they're using them. I'd love to hear you guys talk about just that principle, how these funnels work for like a traditional local business. Right. Well, I think you hit on it a little bit earlier when you were talking about the fact that you kept on redesigning your website, right? Cause it just didn't, it didn't click. Like there's something missing from that experience that made you want to do that over and over again. And I think that local businesses are the same way. They build websites out of almost like an obligation.

I need a website. Of course we got to do this, right? And so they find the cheapest, most cost-effective way to do that without really thinking about it because they don't see the power in what a really true, you know, a funnel hub can really bring to their business. And so the ahas that we have around the expert community and those influencers is a similar kind so the ahas that we have around the expert community and those influencers is a similar kind of epiphany that they have as well, maybe less around the fact that, you know, the local business might not be running a webinar, but they are doing a lot of other marketing that is ultimately driving eyeballs and traffic back to their business.

You know, they're running bus bench ads, they're doing the local, you know, local business mailers that are showing up into our mailbox, they're doing so many things to promote their business. And there's this marketing foundation that and and for many local businesses, is totally broken and missing. And then they're wondering why, well, I tried doing the mailers and they didn't work. So mailers don't work, right? Well, that might not be true, where what that person is finding ultimately is telling a story about them that really needs to be on point to help that person bridge the gap from the point of interest that that mailer generated to the point where they're filling out the contact form, picking up the phone,

showing up to the business, whatever that call to action is for that local business. I had a friend who did mailers, and same thing. Mailers don't work. So I was like, can you send me your mailers? So I got it, and then I went to Google, and I typed in his business name. What's crazy is he pulled up. He was like the sixth spot, and his competitors had one, two, and three. I said, literally, they're typing your business name in,

and your competitors are ranked number two. Oh, my gosh. The mailers are working, but they're driving traffic to your competitor. Right. That's one of the most, see that it's like, Oh yeah.

And when it comes to selling a local business on something like this, like that's one of the most frustrating things for a local business to actually realize that the money that you are spending is actually creating business opportunity for the guy or gal that runs the competing business. Like that's like so frustrating and it's what's actually happening. Yeah. Yeah. So we,

so we knew like, yes, this was a no brainer for all the influencers that we were talking about. And we said, we should, we got to share this back with our agency, right? With the local businesses, because I think it'll be really helpful. And it worked just as well there. You know, the business owners were hungry for it. They knew they wanted something different. And so we've had our team selling these locally in Tucson, Arizona for, you know, local small

businesses for all sorts of different businesses. Okay. Walk us through some of the businesses. People can get an idea of just like the types of businesses need funnel hubs. Cause I know the answer, you know, the answer, every business needs a funnel hub, but, but I want just people understand like these, these are real things for real businesses. Yeah. This first one's a great example because you know, this is the Haven. They're a recovery center for drug abuse and

addiction. And you know, if you think about what the traditional website might look like for a business like this, it's, you know, here are the specific services bullet pointed out, like very cold where the funnel hub kind of comes in and steps in is really communicating the message and the story behind the transformations that they make. You know, you can bet that the people running this organization deeply feel the cause and the mission that they're there to serve. And the website they had before this

did not translate that in one ounce at all. Super cold. Office hours. Exactly. Cost number. Exactly. And so when we're going through a process of sharing what this Funnel Hub's going to be for them, like we're not doing anything mystical or crazy. All we're doing is connecting the fact that we're actually be able to use the ideas inside of expert secrets to help them really communicate what that is. And that is so powerful to them. That is, that is worth so much than to actually have something that really tells a story. Cause they know that the more

their story is out there, the more that they can help more people. And that's what they're there to do. Yeah. Awesome. Okay. So look, another example here tells about zap mortgage. Yeah. So this is a mortgage company. And again, like a lot of times these are all cold and they look exactly the same, right? So it's really easy to differentiate our clients from everybody else, because we're actually including a little bit of personality. We're including a little bit more about them. And, you know, I don't know when you're shopping for like a mortgage, you want to work with a person, right? Like you don't want to just fill out an app somewhere and then hope it comes back. Like you want to know that this person is someone that you could work with and someone

that shares your same values. And so just putting that front and center really helps. There's a section here about veterans, right? Something that they really care about. So I'm sure that's like an audience that they're trying to target and we're able to share the message about why that audience is important to them, not just another app to try to get people to apply for it. Very cool. I love it. Here's another one. Jarvis. Yeah, this is Todd. You know, he does, you know, wills and, and those kinds of things and estate planning and what's, it's something that's sounds pretty, you know, mechanical and boring to us outsiders. I know he absolutely loves it, you know, but there's really a big

purpose for that. And, you know, being able to help people connect the dots and, and, and educate them about what it is that they do is really, really important. You know, a lot of these local businesses, like they haven't been exposed to funnels yet. Like it's still relatively new for them. And so, you know, when we first got into this and got introduced to you, we thought, well, you know, how do we go out and sell funnels to a local business? And we, we met a lot of resistance from local businesses because of the amount of education that we had to give them in order to, in order to get past that and convince them that they should do a webinar or this kind of funnel or that funnel with the funnel hub. It's kind of like a kind of, uh, we're getting them into the

ecosystem without them necessarily needing to know that just yet. And we're building a we're building this funnel hub for them, because we're bringing everything into the into their world with expert secrets. And then we're able to do things like give give them a lead magnet, right? But we don't need to tell them what a lead magnet is or what it does. We include those things in there to start their world and start their journey into funnel building. And when they can start to see that, like, well, gosh, this thing that you built for us, guys, is is not only selling the story, but it's actually generating leads and opportunities and things we can do. We didn't even really ask you to do that, to be honest. Like, that was just like kind of the side benefit. Now this is opening up the conversation and say, okay, well, you know,

we have this funnel hub. We have this very basic funnels where we're collecting information from the community of people who are finding this. Now let's take it a step further. And now the resistance that we find with somebody to be able to bring them into that world is a lot, lot lower. And you guys don't even call them funnel hubs when you're talking to local businesses, right? What do you guys call them instead? We call them marketing hubs. And you know, it's, it's been a, initially we went out there and said, okay, let's go call them funnel hubs because that's what it is. But we just had too many questions that people say, what's a funnel? What's a funnel? It started to create a lot of confusion. So we're like, let's just call it something different that they'd understand. Right. And if you think about the words marketing hub,

like they're all, they're all done some version of marketing, right. And they know that there's all these different pieces out there and in their mind, the mailers and, you know, the other traditional media that are doing TV advertising, these are all these pieces that are out there that they, we can kind of reframe that for them, bringing them into, uh, bring all that together. That really tells that story. And, and it helps them see how the marketing that they may already be doing can be more effective now. Uh, and that's really where that scratches that itch. It's interesting too, because if you were to go give the expert secrets book to a chiropractor and be like, Hey, read this book. Cause this is

what you need. My guess is most of them are like, well, I'm not an expert. I'm a chiropractor. And you're like, yeah, but you have these expertise. They don't understand it. They take it for granted. A hundred percent. And it's interesting though, because if you look at like, you know, in Boise, Idaho, we probably got a thousand chiropractors on the street, right? So like they're all competing against each other. And it's just like, like the thing that makes someone stand out are these principles. They don't understand it. So you come in boise idaho we probably got a thousand chiropractors on the street right so like they're all competing against each other and it's just like like the thing that makes someone stand out are these principles they don't understand it so you come in and you take some of the principles you sprinkle it on their funnel hub or their marketing hub for them and all of a sudden it's

like oh my gosh now i stick out from those things people know my story i have this connection like all these things that also you bring out to light right makes you look makes them look like a rock star which makes you look like a rock star and um i don't know about you but like the people that i do business with nowadays in my life are people i have relationships with like i'll drive past five naturopaths to my naturopath because he's awesome and i love the guy and i know him but i didn't know i i got to know him because this kind of thing like i connect them online i saw his videos i saw his personality i saw his family and like that's the reason why i go to him the reason i go to my chiropractor the reason i go to my dentist is because of that connection.

And these funnel hubs build that connection for them. And it's just, it's such a powerful opportunity. Local businesses are real, genuine, good people. We've worked with so many of them. And the mistake that they make with their marketing is they don't open up and show the world who they are. And just that is a natural magnet that draws people in. And you can have one dentist and another one,

and they each have a different quality about them that can, if given the opportunity to show that, will attract different people. And there's a lot of business out there for these local businesses to be had, and you can attract the people that you want. And why these things sell so easily in comparison to trying to pitch someone on, say, a website, is that we're just helping them tap into something they already know is true. They already know why they're good. Like, my dentist knows why he's good, and he knows why the competitor's not good. And we're giving it to you. If you will, absolutely. And up until now, it hasn't been okay for him to share that in his marketing message.

And we're making that an okay thing. We're not like dogging on the competitor necessarily. It's that we're shining a bright light on their qualities that make them who they are. And then at the same time, acknowledging what makes the competitor difficult to work with. Yeah. And once they understand that's possible, it's like the sale is so easy, right? Because all of the other proposals they have are like, oh, you want a website?

Five grand. You want a website? Six grand. You know, there's nothing more. When we start to share some of these principles and the things we're going to include, it makes it a no-brainer for them. And how many times do we hear this?

We're like, you're the most expensive option and we're still going with you. That's the best compliment ever, right? And that's what I know. They're totally bought into the idea. How much would someone spend on a local business, not an expert or an entrepreneur or whatever, but like a local business,

what would they spend on a funnel hub? Yeah, in our agency, we're at a minimum 15,000 and oftentimes more than that. But that doesn't mean that you have to sell them for that. Like, you know, we work a lot with agencies

and even just being able to command five to $8,000 for a quote unquote website would be a major transformation for a lot of agencies that we know are undercharging and over delivering for the services that they're offering. And for somebody who's just getting started, like think about it,

you're just learning the skill set. Like you go out and build one and maybe you charge 500 bucks or a thousand bucks and you do it. Like for some people that's life changing type thing and you get better. And then next time you charge a thousand, then 1500, then 2000, eventually you get to the point where, man, my skill set, like when I started coaching people, I couldn't charge what I do nowadays because I wasn't as good, but I kept getting better and better and by doing it.

And so it's like, yeah, it's, there's a progression for sure. And that's the way with the people that we coach as well. Like some of them just starting out. Yeah. They're not going to go out and charge 20 grand for it, right? They're going to charge three grand, four grand, five grand. The ones that have been in business for a while, like us, they know, wow, this is more value than I've been providing before. I'm going to go out with 20. Right. And so we have some examples we'll share with you about that in a minute here. Very cool. All right. So show us a couple more really quick, just local examples. So people can see that this works for all types of businesses. We got state planning here. Who else we got? This is a business

association. So this is like an organization of other local small businesses that saw the value in putting something like this together. Oh, very cool. Okay. There we go. Here's another one. This is for a company that does financial advising. And here's another one. And this is a skincare company. That's awesome. So now you guys have been doing this, like for as long as you've been doing it, like are there any types of businesses that don't need a funnel hub? Like that's the big question.

I mean, there's really no limit to this. Like if a business is in the business of helping clients with achieve a result, right? Like there's local businesses that are like at home services, there's manufacturing, like every business has a story to tell. Every business has unique selling points.

Every business has something that sets them apart from their competitors. And if it's important, if that's an important piece for them to attract business, they need a funnel hub. And that's why it's been so easy to sell. The, the number of opportunities out there and people you could talk to about this

is really endless. We've not seen the end of it. We think about it too. Um, there's, I don't know how many tens of millions of businesses are in America. And right now, um,

you guys sell funnel hubs and there's a couple more people we're gonna talk about in a minute, but that's it. There's no competition. There's right. Yeah. Like, and local businesses are itching for something that is going to allow them to see better results from what they're doing. And that's why it's just so amazing. Yeah. It's awesome. Okay. So my next question is obviously you guys have done this. You're proof that this process works. You sold it to people like me. You've sold it to local businesses, but you know, you guys have run agency for a long time. You understand this stuff. You like you, you had clientele, like have, is anybody else besides you guys done this? Like who else and how does it work for them? And I just love any details about other people who've

seen this opportunity that you've had a chance to show it to them. Yeah. So if you think the progression was first, we tested it. Then we said, was there a business opportunity in bringing it to you? And then the real ultimate test for us was, well, can we also show other people how to do that? Now, inside of our expert business agency coach, we coach a lot of different local web design, digital marketing agencies. And we said, okay, guys, here's what happens. Here's the model. Here's who's bought it.

Like, here's what we've been able to do with it. Are you guys interested? And they were like, so excited. We held a private meeting with a bunch of people and said, hey, here's what it is. Here's how it works. And their eyes were just like big and wide. And so we have a couple examples of people that have actually taken this

and also created opportunities for themselves. Let's pull some of these up and you tell us their stories. Yeah, this is Nate. So Nate's been in business probably for a few years selling websites and he was totally undercharging. And he went out and felt really confident about it, went to a remodeling client of his and was able to sell them for 21,000, his very first shot.

That's exciting. That funnel looks awesome too. Very cool. So that's Nate. All right, who else we got here? We've got Steve. He had a restaurant client that he sold a $5,000 funnel hub

or marketing hub to. It's one of those things where it's like you think about what the local business owner typically is used to investing in websites, right? And in order for them to spend a good amount,

like they need to believe and see what the vision is. And so Steve was able to help them see what this thing was going to do and was able to charge more than his competitors were. Yeah, what's crazy about Steve

is he didn't even build websites at all. All he sold was digital marketing services. So this was like the first website he even sold and was able to charge more than his competitors were. Yeah. What's crazy about Steve is he didn't even build websites at all. All he sold was digital marketing services. So this was like the first website he even sold and was able to sell it for 5k. To a restaurant. Like how many restaurants, I mean, and think out just within like a two block radius of this studio right here, there's like a hundred of them and none of them have funnel hubs right now or marketing hubs or anything. Like it's the opportunity to use. So Steve did it with restaurants. Who else? Okay. Eric. Yeah, this is Eric Dingler. So Eric, you know, he was charging, I think he said 2,500 bucks for websites. You know, again, with this strategy, he felt a lot more confident about

it. He knew he had something that was different and he was going to the owners with, so he sold it to an auctioneer of all people for 5,800. So you're talking about, does every industry need it? Like an auctioneer. Yeah, exactly. So cool. All right. Any other industries out here? Oh, Joseph is an OGBYN. Yeah. So, I mean, Joseph is a student of ours that we showed this opportunity to, he was already building websites and you know, there's a lot of bad websites out there, right? And so when he's able to bring a funnel hub and a marketing hub to a local business and show them exactly what it is that's going to help them communicate what it is that makes them different, the level of care that they offer their patients,

that's something that really allows them to connect the dots between why they're investing in this website, in this funnel hub for their business. So cool. So what I want people to understand is, like, literally the market is right now anybody who has a business which is everyone and if they've got a website that's actually a good thing because it's probably not doing anything for them like it's it's it's the biggest opportunity and it's like i said earlier it's been sitting under all of our noses nobody else saw it till you guys found it and you guys have become really wealthy doing this for other businesses now showing a couple other people and that's what we're here

today talk about is like those people who are here, who have been in the internet marketing, they've been trying these things, they've been struggling, help them understand there's this opportunity. Even if this isn't your end goal, maybe someday you want to write a book and you want to be an expert, you want to, you know, whatever, launch your own e-commerce brand. Maybe you have big visions for something else, but this is something you can do today.

It doesn't take huge startup capital, huge cash, but it's something something that's needed the market's huge like it's something that anybody can get started start generating revenue very very quickly and then from there you can roll into other projects if you want or you can become like you guys and build a full-blown agency and like and this becomes the the business they can become a very very large business as you guys know yeah you can absolutely create a very large business out of doing this and create all the systems and process and build a business out of this but it doesn't have to start there and it really can be something where using the relationships and the in the systems and process and build a business out of this but it doesn't have to start there and it really can be something where using the relationships in the in the context you already have uh being able to present this and turn it into some

additional revenue and a small business that could turn into a big one if you want very cool now what i want to kind of transition to a little bit is um i know a lot of people are hearing this right now saying this is awesome like funnel hubs in the future like i need one for myself i need one for my clients i want to start doing this but then they also are thinking the same thing that i thought initially is like well um i don't know how to build a funnel hub i don't know how to build a website like do i use wordpress or use hosting and like also there's there's the bajillion technical questions that come up to get people to uh to freeze in fact i know when you guys built my original funnel hub it was built on on wordpress right and i know that it wasn't like a fast overnight thing it took a while And I think that's partially why you charge so much because it's big. It was a big project

back then. Right. I love hearing kind of like a little bit behind the process in the past of how you guys built them for me and for Garrett and for other people. Yeah. I mean, one of the things that we have to our advantage is, you know, we've started in 2003. So we've been around the block as it relates to how all this stuff works. And so we had to really draw upon our own background and be able to know about hosting, know about WordPress, know how to glue these things together to actually make them work. You know, we would normally quote clients a timeline of somewhere between 12 and 15 weeks, right? Three to four months to actually get these things underway. And now, of course, there's back and forth, there's client communication and all that kind of stuff.

But, you know, really there's a lot of heavy lifting that goes into building that traditional website. And so we really just needed to figure out kind of a way to do that without having to start from scratch every single time. And then, as you know, you get nightmare clients like me who are super picky and it's like, you guys spend all the time you get to be like, oh, it's cool. But like, I don't like the branding. Let's read it again. And then you go back another 60 days and like that can be, it can be expensive and frustrating and all those kinds of things. Yeah. It's one of the reasons that a website project can turn unprofitable. Yeah. But all the things that go into it. So what's interesting is after, man, over the last year and a half or so,

I've been watching you guys do this. Obviously, it's been a huge success for me and for other, like all my friends. And I'm seeing work for other businesses. And during that time, you guys knew this. Now, most people didn't know, but we started working on a new version of ClickFunnels. We started rebuilding it from the ground up. And I remember Todd and I, we flew, I flew out to his house. We spent time at his cabin, sitting there with the whiteboard, like mapping, like if we build ClickFunnels again, then we make a new version. Like what does it look like? And what do we do?

And it was interesting is that weekend we started talking about this. And the first thing I said is that if we can do this, like if we could build Funnel Hubs into ClickFunnels, first off, like for me, that'd be insane. Cause then I could just build Funnel Hubs really quickly. If I hate design, it takes 30 seconds to change it, drag and draw. Like all the benefits we've had in ClickFunnels, I could do it in funnel hubs. I wouldn't have to contact you guys to make updates because I don't know how to use WordPress. I'm not technical, right? And I was like, that'd be amazing.

And I was like, oh, and then it could be a tool because everyone needs this. Like this is such a powerful, powerful part of it. And so what's cool is that as we started building the new version of ClickFunnels, of the ClickFunnels 2.0 platform, funnel hubs became the foundation of it. Like it's the base. Like when someone creates an account, the very first thing they have is they're called websites, but the marketing strategy behind it is a funnel hub. And so that's the very first thing people are getting. In fact, um, this week I've been working on a new, uh, my new book project. Uh, this is my first non like marketing book that I'm writing. And that's my first personal

development book. And I wanted a new, a new, like a brand for that and a, and a, and a company and all this kind of thing. So the domain ended up buying, I don't know if he has an illustrator yet or not, but I was really excited because all my books are.com secrets, expert secrets, marketing secrets. Like, um, I bought secrets of success.com. And so, um, uh, that's the new, the new thing. So I bought secrets of success. I pointed to the new click funnels account. And the very first thing that I needed to do was to build my funnel hub. Um, that's before I haven't written the book yet. I haven't done anything, but I was like, step number one, I need the funnel hub because I don't start building these things today. So that way when someone starts Googling the book name, now that you guys are watching this live or listen to it on the

podcast, um, you guys are probably going to start Googling name. I want you guys to go somewhere and see some stuff there. So for me, the very first step now in any business is building out a funnel hub i'm curious for you guys like um now that you've gone you're the ones who had done it the hard old school way wordpress versus like what had been your feedback for you guys or for your team yeah it's like the difference between like you know having to light your house with candles and like having like on-demand electricity we didn't realize we what we didn't have until we saw this and our team's response was the same thing right yeah they loved. They loved it. Being able to drag and drop the sections and those things being prebuilt, like it really took away from needing a bunch of different skill sets

too. Cause like you said, you're not technical, right? And you're still doing all this stuff. We used to have separate people for design, for coding, for each, you know, every piece of it. And now we can have one person that could build out the whole thing. Yeah. This is the harder part. I think maybe I'm wrong. You guys can tell me the harder part traditionally is all of this stuff, right? Like the business owner, like you see the value, they understand the value, but how do you turn these things into the actual words? I know when we did our funnel hub, you guys got on a call with me and we spent time going back and forth and you had to write all out, but walk through the process of how you guys would, would extract this stuff in the past from, from clients heads to be able to plug that

into the actual funnel hub. Yeah. Content is oftentimes the hardest part of a website. It's the hardest part to get in and extract that from, from a client. And it's where projects delay and delay and delay and turn into a really long time to get them done. And so what we had done to actually get many of these funnel hubs built was to interview each client and to really just do the work for them, right? And to go through each section of expert secrets and really extract the stories and the specific things that made them different. And then we would give that to a copywriter. We'd give all those interview questions to them, and then they would spend a bunch of time writing all that out

just to get to the point where we had something to present to a client, and hopefully they loved it. And then we'd have to get it into the funnel hub. A lot of steps in there, especially when you're writing someone's story for them and really helping to extract what makes them that expert and sets them apart. All right. Now, one other thing I'm going gonna tell the audience, the story behind the scenes, I think it's kind of fun, but after we got the funnel hub built in the ClickFunnels and

the very first one, like I wanted to be the, like, you know, I gotta be the first one to use funnel, like use the software. And so we always build ClickFunnels where, you know, I'm not a technical person. So the, the Littman's test on if it works is can Russell actually do this? And so the first question from my team was like, can Russell actually build a funnel hub? So, um, I didn't build one. I actually built two.

I built the new marketing secrets funnel hub and I also put the marketing, uh, the magnetic marketing, Dan Kenny's funnel hub. And so I didn't tell anybody these were in click funnels. I didn't tell anyone. I just silently built in the side, in the background.

I looked at it all. I modeled all, I got all the page. I tried my best to like take all the principles here and I put it in there. And like, I want to make the perfect example. And I built the entire funnel hub in ClickFunnels for Marketing Secrets, which is my brand.

And then I did the same thing for Dan Kennedy's company. We just purchased this. I built it all in there and then flipped them live. And we just kept them for a while to see if anyone would notice. And then I messaged you guys. I was like, hey, do you want to see the funnel hubs in ClickFunnels in action?

Yeah, sure. I'm like, check out the pages. And it was my two pages. They're so good. Russell, honestly, I hope you'll take us up on the offer to come work for our agency. I know you already politely declined. I could be a full-time funnel builder now doing these.

Are you sure you built these? It just shows that having the right structure to support what you want to do takes the power inside the Funnel Hub and makes it really easy to focus in on that side of it as opposed to all the technical stuff which is why people get stuck and then they stop yeah for sure and it's just fun for me like you know in the past it was always hard because i get so frustrated like i want to change a thing or add a thing or i did something really you know i want to make a blog post or all the different things

that that i always had to work with somebody but now it's like i know click phones i can use i can log and i can do it and that's the power i think for anybody it's like the pine hopefully seeing that you're like oh my gosh like i can actually build a funnel hub because before i definitely couldn't that's why i was just like instantly giving my money because it was impossible right it was a magic box i don't know how it worked and now it's something that's simple and easy to do so um very very cool okay so the the last like question i know people at home are listening is a lot of people obviously are listening to this and they're hearing the first thing of like funnel hubs are the greatest things in sliced bread i need one um this is an opportunity i can listening to this and they're hearing the first thing of like funnel hubs are the greatest things in sliced bread. I need one. Um, this is an

opportunity. I can sell to other businesses. They see the, the, the size of the opportunity, which is exciting, right? Yeah. Number two, now they saw the demo. They're like, Oh my gosh, I can actually do this. This is awesome. But then the third one always comes up, which is like, but I don't have any clients. I don't know how to get clients or I'm scared of getting clients. And so what I'll talk about now is just, um, like how you guys, how you get clients, how you make the sale, things like that. As I was thinking through this question, the scene that popped in my head was from Tommy Boy. If you remember that scene where Chris Farley is there and he goes in there trying to sell him into David's Fader, trying to sell somebody.

He totally screws it up and he's like, oh, I keep screwing it up. He's doing the whole Tommy Boy thing and then he has the thing – the example where he's got the car and it catches on fire and the whole thing. But I don't even remember the whole story other than he, like he sucked at selling and he's like, no, you got to use your street spars. You have to learn how to sell the right way. But, but I can guess a lot of people feel as they go in there and like, they know how to sell, they get in there and then as soon as they walk in and they, we can't take no for an answer.

And they say, no, I'm like, I am out. And they, they, they balance it really quickly. Like the, the movie, right? Like most people, like that part's the hardest part. Like how do we actually get, like, how do we convey our message in a way that gets them to buy? Like how are you going to explain a funnel hub to a dentist, right? Like in a way that they're going to want to give you money. So like how do you guys do that part of the process?

I think people get stuck with the fact that they suck at selling. Yeah. I mean, sales is a journey that you've got to take somebody on and it's an epiphany that they have from the point in time where they don't know you don't know what you, what you do or how you're going to help them to the point where that becomes super clear.

I know who you are. I trust you and I can see how you're going to help me. And the solution that we see a lot of agencies and people try and sell this stuff, come up with on their own is they come with the bullet point sheet of paper with the price on the bottom and ask for a signature, expecting the service to sell itself. And what we've discovered in the process of selling since we started our agency in 2003 is that we can just simply give them that same journey and experience. And we made it easy on ourselves. We we literally have like a slide presentation where slide after slide after slide is one small piece of that story and that journey with little bits of it that are customized for that client along

the way. So from the client's perspective, they're seeing, they're seeing this story and they're also seeing how they're involved in that story because of the little customizations that happen. It really takes the pressure off of us as salespeople because we're not having to memorize anything. We're not having to like, just, you know, we're not performing anything. We're just reading slide after slide. And that's epiphany gives, it allows us to create that same epiphany transformation

in that other person that leads to them, at least that's overcoming their objections that they have along the way and leads to them pulling their credit card out of their pocket at the end.

Yeah. For a lot of our students, we're like, don't try and sell, right? Just go through this as it is and it'll do the selling for you, right? And that's for a long time. Mike and I aren't like born natural sales guys, right?

Like we just learned this process and learn the things that people needed to understand in order to say yes at the end. And when we put this deck together, we started having ourselves guys use it and they were getting yeses and we haven't started having our students use it. They're getting yeses. It's like this thing just works every single time. So I have my show. It's 47 slides.

That right. Do you guys, can we see him like show like what people like, this is what slides look like. Cause it's not difficult. It's not like you're doing some crazy sales pitch, just walking into through it it looks like it took you hours to create right which they really appreciate because they're comparing that to the one cheater they got from someone which is the price at the bottom right and this is actually we're giving them some value we're teaching them about stuff we're showing them why it's important and when you know i always say that a confused

buyer never buys but an informed one always does right yeah i mean i know that for a lot of years i had clients that would say to me afterwards like this all sounds really good um could you send some more information uh some do you have any literature you could send? And I'm like, well, what do you mean? I just gave you everything that I have. But then asking that was an indication that that little bullet point list wasn't enough. And I didn't really understand at first how to give them more information. But once we broke it down into the story and these slides, that's what actually helped them feel like they got to the end of it and they really bought it. It's like, imagine me trying to tell you what a movie was about just by giving you a bullet point list.

It's like the movie, like, yeah, it was a good movie. You want to buy the DVD or whatever? It's like, no, no. But if I had you watch that or even watch the trailer of that, like that's what creates that experience. So like, that's what we're doing for a client to help them make that decision to buy. It's to give them, give them that experience where that emotion exists inside of that, that conversation that allows them to see themselves a future version of their business. That's better than where they're at today. Yeah. And a true Testament is that it's like at the end, I'm like, do you have any questions? And I'm like, no, you've answered everything. And plus stuff, plus stuff I didn't know I had questions about. Right. And so like when they're in that point, it's just like easy

to close that sale at that point. I experienced on my side, like three slides in, I was like, I need this. Some people might take 10 or 30 or 47, but by the time you're at the journey, it's, you know, all the arguments were made in the radio. Yeah. And we've done this so many times that like, you know, it used to be, you know, 30 slides. And then when there'd be an objection, well, they became 31 slides. Right. So like this thing has been iterated over and over again, where any of the objections that come up or any of the concerns or anything that wasn't super clear to someone, like we experienced that. Right. And now this kind of thing is like this beautiful process that has really been time tested again and again again that produces better results than we could have ever imagined.

Do you have the slides here? Can we see them? Yeah, let's take a look. So what's really cool about the slides here is that we've got kind of a choreographed dance that we're taking people through. And so what we're doing is we're sharing a little bit about who you are as an agency, kind of the background there to kind of build some of that trust. We're helping to understand what their vision is, And then we're evaluating them on their current situation. And when someone understands where their situation is right now, compared to where they want to go, it creates this gap that ultimately that funnel hub is going to fill. And then we go through and share with them what are the points of the funnel hub that's going to specifically address that. And then by the end of that, we actually get them to the point where

we're sharing the investment. And instead of them just kind of being quiet and not saying anything, they're asking like really good questions and leading to the point where we're actually able to say, okay, like, you know, do you want to get started on this? Or like which option you want to go with? And that's just like, you know, those are the kind of rich discussions you want to have at the end of a sales presentation, as opposed to where they're just kind of like sitting there and just being

like, it sounds good. Like they're just looking at the watch trying to get out of there. Yeah. It's a, it's a different experience in selling it this way. Yeah. I think it's powerful. Like I think about like with me, like I've built ClickFunnels for my PowerPoint presentations

and then another company took my slides and when I went and pitched their company, they could grow their company as well, right? And you guys literally give your students,

here's the slides, just copy, paste, add their business in and boom, you've got the salesperson. Yeah, we look at this like a secret weapon. In the right hands

with the right training, we can make someone's agency shine, right? We can literally just hand these over, kind of show how it works, and then just ask them to follow the process. And when they follow that process, it's something that we all get to high five at the end and celebrate. Yeah. So cool. I have my show notes to ask you guys about the rain gutter story. Can you tell me about what the rain gutter story is, how it relates back to this? Yeah. So, you know,

the thing when I think about selling, I think about how we've got our duty is to help someone take that transformation, right? And so the thing is that when I teach an selling, I think about how we've got, our duty is to help someone take that transformation, right? And so the thing is that when I teach an agency how to sell, they want to, they think all of a sudden that they've got to learn all these skills. Like they've got to become like better presenters. They've got to just be better at asking for the sale. Like there's a hundred books you could read to become better at selling. And what I love about these slides is that really you can disconnect yourself from the results of them buying or not. You just got to kind of walk through that.

And one time I was installing, getting rain gutters installed in my house for like a water cistern. And the guy shows up in this little van with my rain gutters. And I'm thinking like, that van is not big enough to have. I know, like I got plenty of footage that I need to cover in this whole thing. Like where are the rain gutters? And I'm like totally confused. And so I walk out there with him. He opens up the door and there's this machine that um basically like extrudes the uh the the

rain gutter he presses a button and the whole thing just comes out of the van it's like really really cool like i really want one of these machines um and i was thinking like how much skill does this guy actually have to have in order to produce a rain gutter right not really any like he just needs to make sure it's like there's enough you know metal in the spool and he needs to make sure that he presses the button long enough. That is long enough for the thing that we need, like not something that's hard to train. And I think that our slides in our presentation is the same kind of way. It's like, you don't need to be really skilled at doing sales. You just need to know how to present what to say, press the button and just kind of, kind of go from there. We told him that story initially. I, I didn't, I never

heard that's how rating gutters are built. So I actually have a YouTube i pulled off here for dude in a truck so you guys want to see what this actually looks like yeah check this out run this out you got the tape measure and there is the process for building rain gutters. Yeah. And it doesn't really even rain in Tucson that much. So it's like the fact that, you know, we needed rain gutters was kind of phenomenal.

And I think this dude needs a funnel hub. Can you imagine like he told his story? I don't know who he is, but like I would give him money. How'd I seem like this process on, on a funnel hub and her story, his passion, why he built like,

it'd be amazing. Well, you bring up a good point. It's like, I went into the situation with them that like i just you know it's just a commodity right like what's the deal but like and maybe maybe it's the fact that all rain gutters are built this way i have no idea but i guarantee you on their website they probably don't talk about that aspect of it but that's that that's great because i these things are custom made for

every single house that they come in that they install them in and like that's a selling point and maybe he maybe this guy recognizes that maybe he doesn't but that's ultimately what we're doing in these funnels is taking the things that business owners assume to be known by everybody but they're really not and making sure that they're ultimately you know very clear to the person who's considering the services that are going to be purchased from this person yeah for sure um all right so the key this is the fact that the process does the sales it's not then that should be good so if anyone's like i'm not a good salesperson i don't know how to sell whatever it doesn't matter like if you can follow a process you can build some rain gutters so and my guess is from doing this little uh thing right here we probably sold i

don't know how many of you guys are gonna go buy rain gutters now because of it so like this is the process of telling the story and how powerful it can be all right so i want to transition a little bit because um we've been going out for about an hour i know a lot of people are listening to this and they're hearing they're like oh my gosh this is you know and some of you guys probably have that that feeling where it's like this is, you know, and some of you guys probably have that feeling where it's like, this is exciting. And I know that you guys teach people how to do this. I know that you help students who want to build funnel hubs.

I want to talk about it a little bit, but before we dive into it, my question I want to ask you guys, because I know that we've been working together behind the scenes to create something specifically for the ClickFunnels community and people in our world to be able to build funnel hubs, right? And as we were putting this whole thing together and you guys were talking about pricing, um, it was interesting because I thought, you know, someone could sell a funnel hub for $3,000 or five or 15 or 25. Like I literally, you have, I spent $25,000 on a funnel hub, right? This is the, the prices and that people will pay for stuff. Yet the entire training course that teaches this whole process and gives

people your slides and a bunch of other amazing things we'll talk about, you guys are selling for just $500. And I'm curious, why are you not like that's you sell a funnel hub, you six extra money. And then after that, everything else is pure profit. Like why is it so inexpensive? I'm curious why. I mean, there's a ton of opportunity out there and it's something that we get a lot inside of our own expert business agency coach. Well, if this stuff is so good, like why are you teaching it? There are so many local businesses out there, right? Like the, of course there's a big opportunity inside, you know, the funnel driven business world and all that stuff that you could go after, but there's so many local businesses out there that need help. Like local businesses are the

lifebloods of our community. And that's what helps, you know, make the economy tick. And, you know, we've spent an awful lot of time in the rooms with these businesses that absolutely need help. And so, you know, we only are a small team in Tucson, Arizona, helping businesses, you know, in the region doing this. And so us being able to, to share this with agencies is one aspect of us being able to help those other local businesses. But what's more is like I've always looked at our agency. You know, we're a team of 20 people now, and that's families. That's families with kids. They've got people that because of the business that we started, we're actually able to influence and create a positive life for them and help them with that journey.

And so, you know, now that we've done that in our own agency, we've also done that inside of Agency Coach, helping agencies grow and develop. We're getting to see them hire people. We're getting them to see help families. And so there's a deep-rooted cause for us that we really feel passionate about that we can have an extended effect on agencies,

but also the people that work for them and also for the businesses that they help. And that just is a really cool thing. Yeah, it's really cool. When you think about it like like you said how big the opportunities you guys are in arizona in this community and like that's but and even if there was 10 or 50 or 100 other people doing this in your area there's still enough businesses how many restaurants in your local area you know like it's it's crazy and you if you look at this like the time that we're recording this podcast there's not more than a dozen people that even know about this

opportunity and so it's like yeah if you take those dozen people and put them all in the same city there's still be plenty of opportunity but we've got the entire country the entire world like this is something that's going to transform so many businesses lives and so many people who right now don't have a shot they don't have a business they're looking for something right and i think for a lot of people this is the this could be the beginning point it's like i'm gonna go out there and start building funnel hubs for people, make some money. And then at that point, decide like, okay, am I going to turn this thing into an agency? Do I stay by myself?

Like, is this a lifestyle business where I build one or two funnel hubs a month and take the rest of the month off? And something, you know, my kids are, you know, in college or my kids are in high school now, like looking like, do I go to college or not? And they're always looking for opportunities. Like I was telling them about this, like, I'm like, Dall down and Bowen, like you guys could literally go build funnel hubs for people. And like, well, how much does it pay? You know,

and they're looking at jobs like eight bucks an hour at, you know, at Walmart right now. And I'm like, well, you should build a funnel up. Someone you could charge two or $3,000. And they're like,

what? Like I can build one a month and be the richest kid in high school. Like, yeah, like it's, it's amazing. Like when you understand it and the skillsets, not that difficult to pick up,

but it's just like, it's such a powerful thing. And the opportunity is now like it's, it's where websites were 30 years ago. So our funnels were a decade ago. It's like, this is, this is the new thing. And it's, it's here today and it's amazing. So I want to talk about, um, for your students. So obviously I said, it's $500 for them to get involved in the training, to get access to stuff. Like what are all the things they get when they, when they jump in and they decide to, um, to, to do this process and become a funnel hub builder. Yeah. I mean, the biggest questions that people have going into this is like, well, either how do I build it? Like, or how do I sell it? And oftentimes it's some

combination of both. And so when you boil it down to like what we're actually teaching here is like, we want to share with people like ultimately how to build the funnel hub, right? How to use click funnels to do that and actually create these, you know, these, uh, these pieces of, of, of marketing technology really that are going to help a business transform. And then beyond that, we want to create the process by which we can show someone how to actually sell this and sell for something that's going to be meaningful, right? To them, that's going to help them put money in their pocket, support their family, and ultimately create a business that they, they really love and can thrive on. Okay. So my next question then is when some,

I know you guys have this course that helps people to figure this out and to be able to do it and gives them all the tools. Um, but what are all the things that are included inside the funnel hub launchpad? Um, they get people from today where like, I see the opportunity, I can do it. Like I know all the pieces, but to actually give them the tactical implementation so they can do it. Like what's everything they get when they get started today with you guys. Right. So there's generally two kind of categories that people need to understand. Number one is like how to build the funnel up. Like, what is it? What does it look like? What's the strategy? What's the philosophy? And like, how do we actually create this thing? The other side is all about how to sell it. Like, how do

you get this in front of a client in a way that makes them want to say yes, and that you're selling it for the right dollar amount. My guess is like the salespeople are like, I can sell, I just need to know how to do it. And people who are like not salespeople are like, I can do it, how do you sell it? So those are the two, the two kind of personalities that usually come into this one or the other. Absolutely. Definitely. Yeah, for sure. So for the people that like feel like they need help selling, we're going to teach them how to price it.

You know, we're going to show them the exact proposal that we talked about earlier where they can just walk through that and it does the selling for them. We're going to show them like the interview questions that we take a client through before selling it to make sure that we're gathering all the information we need. So they understand that we understand what their vision is and what they're trying to accomplish and that's going to help them close deals. And then we're going to even give them some examples where we have live recordings of funnel hubs that I've sold, that our team has sold, and they can be a fly on the wall and listen to the actual process of somebody buying one of these live. That's cool. And they actually get the slides as well, right? Yeah, absolutely. So you take your slides, put the client's info in, and then boom, they've got the sales presentation done. Exactly. Yeah, definitely. Yeah. So when it comes to building the funnel hub, like there's a lot of examples that we've shared and talked

through today, but like really when the rubber meets the road, like what are we actually building? How are we actually taking the the idea of what this funnel hub is actually creating and building out page by page we've got lots of examples showing kind of step by step the philosophy and framework behind each page and what needs to be there so there's really no questions about what needs to be there yeah and then we've got the clickable team who's actually going to teach the actual pushing the buttons and how to get the funnel built from the technical perspective we got all the guys on my team who actually build funnel hubs um and me making videos showing you

guys how to do which is really really cool and on top of that i had all my designers i was like let's build some like insanely cool funnel hub templates just for people who are part of this and so there's a whole bunch of pre-built templates as well which means you can look at a client and ask them like what colors do you like like oh i like blue and yellow like oh well here's the template that already looks like that so it gets you like on the 90 yard line you just gotta get the last 10 yards and like putting in their stuff, putting their logos and stuff, but it makes it. So you start with amazing templates so that even if you don't know how to build, you don't know how to design or anything, it doesn't really matter. You already have like these amazing designs that are

ready out of the gate. You just plug them in and then you're off the, off the races. Yeah. And you know, the third thing that we really want to look at is like, how do we take someone through the client process, right? It's one thing to build a funnel hub for yourself. And like you get to make all the decisions when you bring that client into the mix. Like now they have an opinion, they have their own perspective and you're having built so many of these things and being in business since 2003, doing lots of this type of client work. You know, we take our exact blueprint of how to work with a client and make sure that we're moving that along the way. So that way they get the result that they want, but also you're able to deliver that to them.

Yeah. And then the final thing we're going to throw in is what I'm really excited about. Like this is just the foundation. This is a marketing foundation piece. Like if you sell anything else to a client, it's the perfect time to do that after you build this funnel hub, right? They want more attention on it. They want more eyes on it. So if you do any digital marketing or anything that's in service to getting more customers for a client, then we're going to show you how to take this and upsell people, ascend them to all of your other services. It's awesome. Yeah, you're right. Someone buys the funnel hub and it's like, what else do they need? Well, they need SEO. They need Facebook ads. They need other funnels reviews. There's so many. Yeah. Like when you have somebody and you have their trust, like it's, it's like what else they need well they need seo they need facebook ads they need other funnels reviews there's so many yeah like when you have somebody you have their trust like it's it's

amazing so the things you tell me they get they get the training on how to actually sell funnel hubs they get the training on how to build funnel hubs plus the templates training for my team as well like showing them how to do inside click funnels um the training on how to get a client through the funnel project from start to finish which is a huge like client management stuff is big and then number four is showing them how to upsell all the other offers and products and services, which is cool. So I'm going to throw in a couple other things because, um, when we were kind of sitting down ahead of time, brainstorming this, I was like, what things can I add to this just to make it irresistible for anyone who's listening to

marketing secret show? Like how do, how can I add to this? And so, um, one thing I want to add is I want to add, uh, some more tools to help you get in the front door with people. Um, so my dad, uh, is actually insurance agent. He owns a state farm insurance agency. And it's interesting because, um, one day he messaged me and was like, Hey Russell, like I have all these people hitting me up to do work for my website. Like, should I hire him? Should I not hire him? I'm like, what do you mean? He's like, I get like 20 or 30 people a day message me trying to do SEO and Facebook ads and all this stuff. And I don't know who's legit, who's not legit. And I think a lot of times local business owners have that they're getting hit by a bunch of different people. And so, um, I wanted to give you guys a tool that helps you get your foot in

the front door where you're providing value in advance before, um, before you ever try to pitch them on something where they get success. And then it's really easy for them. Like, Oh my gosh, you helped me get success here. Like, and then it opens the door to open, you know, for funnel hubs and for everything else. And so, um, I modules to plug into this training course for you guys, showing us how to do that. In fact, I created three modules. One of them was teaching you a funnel I call the dead file funnel. And I kind of made this one up when I was working out with, I was in a gym with my trainer

and he wanted to know how to fill his gym. And so I was like, well, I have an idea. So we tried this idea. We call it the dead file funnel. And in a weekend, we completely filled up his gym. So I have a training module showing us how to do that. Cause you can use that same strategy for any gym, for a dentist, for a chiropractor, any kind of business, the dead file funnel works super easy. And the second training is called the fishbowl funnel. Um, this one's really cool as well. You guys are, have seen traditional fishbowls

and you walk into a business. It's like, put your business card in for free lunch. Um, there's a fishbowl funnel that you can set up for somebody. It's very simple, very easy. It starts generating leads for clients. And so either of these two funnels, you can set up like both of them in like 30 minutes. And also they're getting clients and they're getting people calling them. And like you become the rainmaker in a business. And when you become the rainmaker in a business, people want you to create more rain, which is where they'll buy funnel hubs and other things. So I record those modules. I also recorded a module about follow-up funnels, which is the email sequences you send out. But all that stuff

is going to be the members there as well, just to give you guys a gift, um, on top of it. So there's five core pieces here. You guys are going to get your, my bonus, but you also get how to sell funnel hubs, how to build funnel hubs, how to go through the client process, upsell and ascension, and then all this stuff to get your foot in the front door. Um, and I think it's offer is, uh, is really exciting and hopefully a lot of people take advantage of it. So for those who do are like, Oh my gosh, this is it. This is my future. Like either, uh, I'm just a beginner. I need, I need an opportunity and looking for this, or they've got an agency and they want to plug funnel hubs in, or they want to funnel up themselves. Like any of these people can benefit from this. Where do they go? If they want to,

they want to get started today, they can head over to funnel hub, launchpad.com slash go. Cool. And then they get started up. And like we said before, like despite the fact that literally if they sell one funnel hub and let's say they're scared of selling, they completely bomb and they only sell for like a fraction of what you guys sell it for, like 500 bucks, you could sell one at 500 bucks and you break even. And then after that, everything else is pure profit. But most people are selling it for $2,500 for 5,000.

Like you sell one and you've more than made your money back in most situations. And so despite the fact it's only $500, all you gotta do is go to funnelhublaunchpad.com slash go to go get the course and get started and you get access to all the training to be able to go and do this. Okay. Anything else you want to add before we move to some Q and A's I got from the audience? Yeah. I mean, I think it's something where you've got, uh, you know, the minimum amount of this is like, you've, you've got an idea of how to provide a ton of value to a business, right. And providing that value, you can charge 500 bucks, but you know, the examples that we saw, like, I don't want anyone to think that like, that's the only

thing that you can charge, right. Because if, if you just learn the process, maybe by doing it at a small, smaller dollar amount quickly, you can add more and more and more and really create a true business out of this. I think most people, it's that way. The first time they'd be nervous and say, you call your friend, like, Hey, normally in the future, I'm in sales for 500 or $5,000, but I need to, I need to practice it. Like you made $500. I'll build a funnel hub for you. You can call any business owner, you know, anyone who's your friend and just like cut your teeth on it, practice it, learn the process, build your first one, get your money back from the investment in the course. And then it's like,

cool. I've done it once. Now you can show your, the next business owner, like, Hey, I did it for so-and-so normally it's five grand. I'll do it to you for 2,500 and you do half off and you make 2,500 next one. And then you got two case studies. You show the next person like very quickly get a point where you can start charging, you know, really good fees for something that you can fulfill them pretty quickly. Yeah, no doubt. All right, cool. So that said, um, I know the producers have been gathering questions from my audience

and we've got them here. So I've got about 15, 16 questions to go through. You guys cool to. Yeah, let's do it. All right. Let's have some fun with it. So the first one actually, it looks like is specifically a question about just the opportunity, right? Like, is this something where they need to quit their job to come do? Is it something they can do on the side? Like what, what does it look like for somebody who's just getting started into something like this? I mean, ultimately the size of this business is going to be based off of the results that you see. And so this is something that you can have a small business doing this, where, you know, is this just enough projects to, you know, pay the mortgage, pay the cars,

right. And just create that additional cashflow. But we have students that their entire businesses are built around offering these kinds of services and you can build teams around this. Like our own agency is built around this exactly. So this isn't something where you have to be that big, but if you have the aspiration, this is the foundational knowledge that you need to get there but certainly could start a lot smaller than that yeah and i've seen some people um who after they set the initial fee they charge monthly for people for maintenance to make sure that things are updated to add things to post blog posts things like that like what does that look like because there's a recurring stream that's possible with these funnel hubs as well right yeah i'd say the funnel hub is just the beginning

there's so many different things that you can do for somebody once you have that foundation and it's just a matter of figuring out which services that you want to offer. A lot of times we're dealing with partners that are able to deliver on stuff that we don't even have the skill set for. So I got a copywriter that can do blogs, and now I go sell it to this person. And so I'm able to build more and more recurring revenue. And guess what? I'm not the one that's stuck doing all the work. I'm leveraging other partners that are actually doing it.

And I'm just the middleman that's being able to communicate back and forth with the client. Yeah, very cool. All right, question number two. This is good. but isn't this, when it all comes down to it, isn't a funnel hub just a website? Yes or no? I mean, I think AJ has the perfect answer to that.

Yeah, I always say, well, that's kind of like saying that isn't the perfect webinar, just a webinar, right? It's like, well, one of them results in you pulling out your credit card at the end. The other one, traditional webinar, results in you hanging up halfway through because it's so boring, right? And so you look at the strategies that are expert secrets.

There's like this very specific strategy that you're taking somebody through to get them and persuade them to take the actions that you want and that's what's happening on the funnel hub you know for those that aren't familiar with perfect webinar it's kind of like saying well isn't a ferrari just a car we know that it's not yes it does the same thing as any other car but there's things that make it different and make it superior yeah for sure um and i my personal experience was that for sure i went through you know a dozen different versions of my, hoping and praying they would give me a result, which it never did. Despite the fact that every web designer who pitched me told me that this was, you know,

it's gonna be the greatest thing in the world. It wasn't until we had like the correct strategy that it worked. And that's the difference is the strategy behind how you actually build these things, which is cool. Um, all right. Um, I've tried selling websites before. I didn't like it. It was too much work. I can, uh, couldn't actually make any money. It took forever. Some people, someone who's done something similar, weren't selling funnels, tried selling websites before. I didn't like it. It was too much work. I couldn't actually make any money. It took forever. So someone who's done something similar, they weren't selling funnels, but selling websites,

and they didn't have success yet. What would you say to someone like that? The main thing that we see when someone has a hard time with websites and that whole client experience is they're not being prescriptive. They're going into the conversation with the client saying, well, what do you want?

What do you want to look like? And the client- We have no idea. Yeah yeah directing and driving that right and this is this is different where you're actually kind of delivering uh the expertise and the logic behind with the way this needs to be done because you're the expert and so in that process it makes the process of actually delivering this thing a lot more straightforward because there's actually something you're following a map that you're following as opposed to just allowing a client to kind of lead you aimlessly through the pathway of actually getting this done. Yeah, it's interesting because you think about, like most people think they know

what a good website looks like, right? We've been looking at websites for the last 20 years, 30 years. And so they all have their own expertise. Like, oh, it's good looking, it's ugly, which doesn't matter if it's good looking or ugly, right? We know that. But what is actually going to work? Is it going to do something?

And so, yeah, coming with this new thing where it's like, this is not a website, this is a funnel hub, it's a different strategy. You know, and they put more of the expertise on you where you have a chance to make it exactly what it's supposed to be, as opposed to like, that doesn't look like a website. Like, it's not supposed to, it's different.

Right, like if you were, let's say, driving in a bus, right? And you glanced up and you noticed that there was no bus driver at the front. Like, what would you do? What would you do? Freaking out? And you'd probably run your butt to the front of the bus

and start grabbing the steering wheel, right? Well, that's the same experience a lot of clients have when working with an agency is that they are working with an agency that should be driving this bus, but they're not actually taking them through a guided process and helping them understand step-by-step what to do. So what most business owners tend to do when, you know, being the leaders that they are, when they, when they feel like they're in a process that doesn't have a leader leading it, well, they're going to run to the front of the bus and they're going to grab hold of that steering wheel or, you know, start taking over the project.

That's a big part of what makes client projects such a nightmare. When you actually have a project to follow, and that's a big part of what we teach in the process of actually guiding a client through this process, is how to be the leader, how to drive that bus

to make sure that client doesn't feel like they have to take over from you. And when they feel like they don't have to take over, that means a lot more smoother process. Oh, yeah, and there's so much less stress. Like, oh, thank heavens. And they refer their friends and so on and so forth. Exactly. For those who are like, this is exciting

and they're looking for the URL again for where they can sign up for the course, where they go. Funnelhublaunchpad.com slash go. Very cool. All right. Um, question number, I don't know, we're on three or four. How long does it actually take for someone to build a funnel hub? Okay. So the process that someone's going to go through before we talked about like that 12 to 15 weeks, right? Like crazy stuff like that. Because of the number of shortcuts that are there, the templates that are in place, the fact that ClickFunnels allows you to build these things a lot faster. The fact that we've got all these templates together, this is something where, you know, by working with a client, you know, over a matter of a lot, lots of shorter time

period, a couple of weeks that you can kind of get through that. Of course, it depends on the amount of feedback that a client has, but we're really aiming this to make sure that you can get from launch to, from launch of the project to actually this thing being live as quickly as possible yeah very cool and i think a lot of times also like the more you do it the faster you get right um first time maybe it takes you a week next time it's a couple days but realistically like when i built out my uh first funnel hub the creation of the funnel was very very quickly i was able to copy and paste stuff stuff in there and then i went and i spent you know so initially was done in in literally four or five hours i had it all done it was like oh my gosh first time i ever did it but then i was like adding pages and

i was getting excited and i was like and then i spent the next like three weeks geeking out because i had so much fun with it but it was fun and the same kind of thing here where get it set up give back the client and then now you can start the process of like creating more things and adding to it and um it gets fun um funnel have so much fun. Okay. This is a great question. So where can I actually find people to sell funnel hubs to? So there's a lot of people that you might already know, right? What we find a lot of times with our students is they try to go out and they find like brand new prospects that they don't know when there's people within their world today that they can get a funnel hub for, right? So who do they give money to? Who are they paying for

landscaping? Who are they paying for dentistry? Who are they paying for a hair salon? You know, like all these different people are right there within their, within arm's reach. They just need to start the conversation with them and leverage some of the strategies that you talked about earlier in ways to deliver value in advance. Because once you can gain that trust and once they know, Hey, when I help get help from this person, I get a result. Then guess what?

Their ears are wide open and they're ready for the next strategy that you have to put in front of them. Yeah. I found some similar to the ones that people I've watched have been successful with this. Usually they start with a friend or a family, somebody they know who's going to trust them they do it and then they get the result and then they tell someone else and someone else and soon it's like people are messaging you on top of that i'm sure people can also go out and they can they can do traditional marketing by facebook ads like every funnel builder should have their own funnel hub right

with like it's like part of this is like you guys learn the strategy do it for yourself and you have a funnel hub you can show people as well like here's my funnel up and they can see the examples and case studies and see your process and your story and like um yeah for the folks that already have any sort of existing agency or or a funnel business that they're running like this is a this is something you don't have to go and find new prospects and clients for this is something that just walking a client through this exact sales process is going to get their attention and something that those are the prime candidates to be able to go back and get more wallet share from the clients that you already have. Yeah. Awesome. Okay. Funhublaunchpad.com slash go for those who are looking. Okay. Next question

here on the list. This is directed towards me. Russell, I thought you said the websites were dead. I guess I need to answer that one. Traditional websites are dead. Websites that don't work are dead. Again again this is not a website this is this is like going from like a cassette tape or a track to cassette tape to cd to like ipods right it's the next thing um i became a believer in it initially i think because i saw the results with with steven but number two was like um for me i've built so many funnels throughout time and like they're all over my team's like so they can't find their own funnels like where's the thing that everyone's like finding supports fighting about things and for me it's like how do i tie all this stuff together where it's like even for me it's like

this portfolio like here's my portfolio what i do right people um you know i would get i would get asked to be on tv or on news or something like that and like well show us your website i'm like which one i'm like i have hundreds of them and i show show them one that I, that's like, what is this? This isn't a website. And like, it was tough to like get traditional media because I didn't, I didn't look like what they thought things should look like. Right. And so the funnel hub became this thing that looked the way that people thought it was

going to look, but it acted differently. It acted smarter. It was able to, to take people and convert them into customers and subscribers and things like that. And it just changed everything. I mean, one of the things you've said before about traditional websites is that it's kind of like a choose your own adventure. Right. And it's a choose your own adventure, right? And it's a choose your adventure that

doesn't end anywhere in a positive thing. Right. And so the thing about the funnel hub is like, while there's still some elements of that, like we're being very strategic in what those outcomes are so that we can get them ultimately back into the funnel. Yeah. Yeah. I remember I used to do consulting for a big, um, big company and they would have me review people's websites on video. So I would review them. And I remember almost almost every website like probably 99 and a half percent of people's sites they all look the same look like website with the menu and each menu had like eight drop downs and then i would start the video like hey your website looks beautiful i'm sure you paid your designers a lot of money but let me show you how many clicks i have to do to actually give you money

and i start clicking and i was like one two three four five six seven i'm like 30 40 clicks in me before i find somewhere I can actually give you money. I was like, you lost me a click too, just so you're fully aware. Right. And it was like, every single time I use, you have to simplify this process. Like if you have a button, there's gotta be a strategic reason. Like, cause I'm trying to take them from here to here. Right. So it becomes my page. It's like, you know, very big, like, Hey, join my email newsletter. Like that's the big thing. I put the email in and it's like, cool. Thanks for joining the email newsletter, by the way, you should get one of my books or join the

challenge or whatever. Like, and everything is thought through. So someone comes in, it's like, you're taking them on a journey, right? It's the difference between like walking in, you know, walking into Walmart and seeing a million options and being overwhelmed and leaving versus walking and meeting a salesperson who takes you exactly where you need to go. Like that's what the funnel hub does. It helps connect your audience with like the, the right thing that I'm looking for today. Right? Someone's like, I'm stuck. Where do I, where do I start? Like, I'm going to take you here. But if you're like, I'm advanced, I want mentoring where I go, like, we'll go over here then. Like, we're going to take you to

exactly what you need. And so that's the, that's the power in psychology. I think when people start seeing and experiencing, it's like, oh my gosh, my website actually works now because it's not a website. So because websites are dead. Question number six, I think we're at, um, uh, should I just build them a funnel instead? That's actually a good question. Yeah. So we're not arguing like a funnel's the fastest way to accelerate growing your business. And we know that firsthand because it probably took us five years to hit seven figures with our agency and it took us one year with our expert business. Right. And so what we are saying though, is that if you don't have a funnel hub, there's a hole in your marketing bucket. Right. And it's

like you were saying earlier, when you're spending lots of money on ad spend you don't want holes in your bucket right you want to make sure that you're converting and squeezing out every possible conversion that you can out of your funnel and this is what's going to make sure that that's happening so it's the first thing that you should do when you start your business it's because you don't want to wait until you have a million branded searches to fix it right those searches don't come back they search for you you're gone and that's that so you want to make sure that you have it from the from day one and that you're capitalizing on every person that wants to buy or is interested in buying

what you have to offer. Yeah. I think a lot of times too, especially when you're approaching more traditional businesses, like if you're like, hey, do you want me to build you a webinar funnel?

They just like look at you like, what are you talking about? Like, hey, do you want a book funnel? Like, what? And they don't understand but you come and say, hey, I'm going to build you a marketing hub

to get you more clients. Like instantly, like I get it, I'm in, let's do it. You build that, you start generating clients like they're able to see it looks like something they understand which is a website but it acts like a funnel which they don't understand they start seeing the results and all of a sudden

you put a lead magnet on their funnel hub they start getting leads right also it's like oh my gosh you're getting leads like cool do you want another lead funnel let's build a lead magnet and also you can start adding these things onto it and now now you can you know a chiropractor dentist could have webinar funnel, but it's not going to start day number one. It's not going to happen until they see that. Yeah. I mean, the biggest obstacle for a local business to actually get the most and have funnels is their own understanding and willingness to go through the process of actually making that work inside of their business. And so what we found is that if you start with the funnel

conversation with them, they're going to, um, if they give you the chance, like, do they have the ability to stick through all of the iterations and the rewrites and the new versions of the funnel to actually make the thing sing and continue to work compared to launching and starting with a funnel hub that it is speaking their language. They do understand what's happening there. And then they just get to, you know, on the side benefit from seeing a funnel in action and working in their business. And nothing is more powerful than them actually experiencing that as opposed to like taking your word for it and kind of hoping that it works out. Yeah. So cool. If you guys, I wish I could jump off the screen or the audio wherever you're listening tonight. I hope you guys understand like this opportunity, how big it is, how powerful it is. But if you're listening to this, you're like, I get it. I'm in, um, again, the place to go is I lost the link right here. Funnelhublaunchpad.com slash go

get started, get in there again. It's 500. Literally, if you fail at selling your first funnel hub and only make $500, you'll break even for the very first one. After that, you have a skillset that'll pay you for the rest of your life. Can you imagine going to medical school and like, well, your first time you do operation, you're just surging on someone,

you're going to make a million dollars. They charge a million dollars. It's like first operation, you're breaking even, everything else is pure profit. Like that's what we're talking about. You're like, there's no other education i know that they give you that kind of roi and after you have the skill so you have it for forever and so you can keep doing over and over and over again um okay next question here um and this is actually one

that was a question i was gonna ask you guys i'm glad somebody asked this is like what happens the client already has a really good website like why do you have website like why do i need a funnel hub or a marketing hub or whatever like what do you do if they already have something that they think looks really good? Yeah. I mean, having a good website and having a funnel hub are two different things. And you know, I think what I see people do to evaluate whether a website is good or not is purely based off of their opinion of the aesthetics of it. And design is important and not to offend any of the designers who are listening or watching. It's like design is important, but it also has to be really paired well with what the content is doing and what it's saying. A beautiful website that doesn't convert, a beautiful website

that doesn't get the visitor back into the funnel, that doesn't help to overcome any of the doubts and skepticisms isn't a good website. So I would oftentimes put a big question mark and say, are you sure it's a good website? What do you qualify that based on? Because if it's just off of the beautiful photography and the custom photography that's on the site and the beautiful aesthetics, that's not the way that you want to evaluate this yeah and you could take their beautiful photography and copy it over so it looks the same from an outside because sometimes people like well i want to make sure that my mom or my client's scene looks good like cool you can still use those things you're not sure uglify it like take the take this even

just cover them over but then put the correct strategy in where it's like now we're taking them on a journey that's going to end them up being a client or giving you money as opposed to right now they're running into a brick wall yeah when clients stay like and feel like their website's not working for them that's exactly what we're hitting on here it's like they were happy the day it launched why because it hadn't done anything yet and it hadn't been tested in the world but they were maybe a big part of of the you know approving the design and crafting that piece of it so of course they loved it and of course they get you know we hear this a lot it's oh, I get a lot of compliments on my website. What does that mean?

It's like, it's pretty, it looks good. But like the person who's complimenting your website isn't the person also pulling their wallet, their wallet out of their pocket and giving you a credit card oftentimes. It's so there's a disconnect between those two things. Yeah, the proposal template that we're sharing with you actually takes them to a process

where we're assessing their website on a couple of different areas, right? So the looks of it is just one of those. So if they feel like they have a good website because it looks good, they might pass that one. But the other ones that we're looking at, they're not going to pass, right? And that's what's going to create that gap that Mike was talking about that makes them feel like, okay, I don't really have a good website as I thought.

I need this. Yeah, most of them have no idea. Like I had this experience literally last week when my friend owns a gym here in town. And I remember asking some of his business and actually their main website, like I wanted to buy the domain from him. And he told me, he's like, I can't. And I was like, why not? He's like, well, our entire SEO strategy is based around, around this, this site. And I was like, okay. And so I went and I did some basic research stuff that you guys show in the course. And I came back and I showed him, I said, right now you're averaging one visitor per month

over the last six months. I mean, six people in the last six months have actually come from the site that you love so much that you think is beautiful. Six people. I was like, and I offered him, I'll give you $10,000 because I want the domain name. And then you take that $10,000. You could buy a lot of visitors on Facebook ads or Google ads or get a funnel hub or like whatever. But the reality is this is not actually doing anything for you. They think it is because it's in their head.

But as soon as you realize like you've got six visitors in the last six months from this, this is not, you had more people who like found the yellow pages, you know, in the thrift store that somehow found you. Cause like nobody's coming here despite the fact you think they are. And I think when people start realizing that, it's like, oh my gosh, maybe this isn't a good website. Yeah, and businesses kind of know that

and like in their gut somewhere, like you're in what we're doing to the sales process is we're confirming their suspicions. They suspect that their website isn't doing the job they thought it was doing and they've been able to ignore it up until now. And through this process and showing them exactly what's going on there now have the definitive proof from you who's selling this to them that this thing's not working and here's not just is

not working it's just here's why it's not working and when you can connect those two things that's like that's mind-blowing to them like okay i knew i was right i knew the thing that we built before wasn't actually doing the job and now i see what i need to do about it, which is Funnel Hub. So good. You guys getting this? All right, cool. If you are, it's time to go. FunnelHubLaunchpad.com slash go.

Okay, more questions. These are so good. Okay, this one's actually specifically about the course. So after someone goes to FunnelHubLaunchpad.com slash go, they get started. Next question is, how much time do I need to dedicate to this course? Is this like a college curriculum you got to take six months to go figure out like how how long does it take to someone to actually go through the course and learn the skill sets they need yeah i mean ultimately it's gonna take time to go through it but what you want to get out of it can happen very quickly you know we've had people that have gone through it you know started on like on a

friday and by monday they're having their first conversations with people around the opportunity to sell them funnel hubs like it can really happen that quickly um for people who need to learn sales and how to build it and all those things. Like it could take a little bit longer, but the point is that everything's really bite size and the pieces that you need, like you may not need to consume a hundred percent of this thing. There's just the pieces that are relevant to where you're at now and help you get to that next step. Yeah. We don't, we don't want to bury you in course content. We want to give you exactly what you need and give you the shortcuts so that you can get this working immediately. Yeah. Very cool. And of course is

awesome. I've had a chance to go through it. i did some of the modules for it um our team did a bunch you guys did an amazing job like it's it's fun you're gonna learn a lot and it's um it's not like a boring i mean as much as i love school it's not like a boring teacher like the people like us who are excited by this and the passionate and like and hopefully you'll feel the passion come through on the on the training um okay uh this is good question as well how much can I charge for a funnel hub realistically? Okay. So I'm a firm believer that you deserve to get paid based off of the value you provide and not the time it takes. And as we talked about, like being able to leverage all these shortcuts, being able to leverage a click funnels to do this a lot faster, like you're

going to be able to do these really quick. And so the mistake I see people making, well, is it didn't take me a lot of time. So therefore I can't charge a lot of money. Now the most successful companies in the world have figured out how to disconnect the amount of money they make from the time that it takes. And that's a big part of what we teach here. So like while you might decide, because if let's say you're in the category of people, it's your first time, like maybe because of your confidence level that you want to just, you know, try and do this one on your bill, one for yourself.

And then you might go to your best friend who say, who owns that gym? Say, hey, can I try this? And I'm just going to charge you what it cost me to the investment that I made inside this course. Like you could just do that way first. But I don't want people to think that that's, that's like the ceiling or as high as you can go. Like,

you know, Russell, we sold you one for $25,000 and that was not, of course there was some relationship and trust there, but the big reason that you bought into it was because of the, you know, you can confirm this or not, but I would guess it because you had,

you saw the strategy and the value that we were going to provide as a result of that. Like we made money on the $25,000 that you paid us. Like we didn't spend all that and all of our labor and all to make that thing happen. We were able to put money in our pocket, which is ultimately a big part of why we're in this. You know, we shared with you kind of some of those examples of some of our students who've done this. Now, these are students that previously were selling websites for less than what they knew they should be. They knew that they were providing a ton of value, but they didn't know how to communicate that value to that client. So whether it be a $5,000 investment or a 12,000 or $20,000 investment for these projects,

that's a big part of how we kind of coach during this course, like how we show what's the price that's at, why it's there, and how to make sure that that exchange of value is there, that they're seeing a ton of value from what you're doing, but then you're also like excited to sell it to them. Nothing is worse, right, than selling a project and then being like, darn, they bought it. Yeah, exactly. That's how we always feel, right? Than selling a project and then being like, darn, they bought it. Yeah, exactly. That's how we always feel, right? With a website. It's like, crap, they just fixed it.

Now we got to do all this. It's going to take forever. It's going to take 12 to 15 weeks. Yeah. I think what people need to understand is that like when I gave you $25,000 because I wanted the result, I didn't care if it took you,

in fact, I would have preferred if it took an hour, right? Because I didn't want to wait three months because I wanted the result today. Yeah, us too. And I think that's the thing you have to understand and also um depending on the types of businesses you sell like you're building this thing but this thing generates leads for them right so it's like if they let's say they're a cosmetic dentist and their average lead comes in

that you know i have no idea what the numbers are but say it's five thousand dollars or three thousand dollars per client is on average like if your funnel hub gets them 10 clients a month that's thirty thousand dollars in business like you can charge me five thousand dollars per client is on average like if your funnel hub gets some 10 clients a month that's thirty thousand dollars in business like you can charge twenty five thousand dollars something brings them thirty thousand dollars a month in business absolutely they don't care if it takes them a day an hour 16 months it doesn't matter to them they just want the result and like that's you have to disconnect from it's like the hours it's not like i'm making 50 bucks an hour as a funnel hub builder or 100 bucks an hour 500 bucks an hour it doesn't matter it's like this is the service i provide people it's how much i get paid for it. And the better you get, the faster you can get done. And so you.

Exactly. Yeah. Looking at what is the value of a client, an average dollar ticket for the clients that you're working with is a huge factor in understanding what is the value that you're providing. Absolutely. You know, somebody who's selling, you know, $10 things over and over again is going to be harder to sell than someone where one sale represents, you know, six months of their revenue, right? That's a big, much different kind of scenario. And your place in that equation and helping that is, is very valuable. And you knowing where you're at on that scale is what helps you understand where the right pricing and investment is for something like that. Yeah. Awesome. So where do they go again? They want to do funnelhublaunchpad.com slash go. Funnelhublaunchpad.com

slash go. Okay. So the next question is probably a question, uh, more so for me, but, um, how does it work with ClickFunnels with the new ClickFunnels platform and agencies and doing these for other people? So, um, a couple of things are really cool in the new ClickFunnels. Um, basically each, um, depending on what level you sign up for, you get different accounts, right? So sometimes you may have one, one site, which gives you a site and as many funnels as you want, right? And that's like basically a client, um, different levels give you three or five or different, different, depending what level you sign up for. Right. What's cool about it is like for each, for each client you sign up, you get a web, you get a site.

So it gives you the ability to create the funnel hub and then as many funnels as you want. Um, and you go in there, you build it and that all stays in your own account. But what's cool about it is let's say someday in the future, that client wants to take it over from you. You can, they, you can have them go create a ClickFunnels account and then you can actually push that into their account. So now they have their entire business, everything, or let's say you own one of the companies you want to sell it. Like you can literally just like click a button and he transfers into new person's ClickFunnels account and you move, migrate this entire thing, which is really cool. And so, you know, in the past, people, a lot of times who had agencies would be building, you know, five or six people single under one ClickFunnels account.

And then if someone wanted to control their business, they couldn't do that because all the leads are together and stuff. So now everything's separate. And so it depends on what level of account of ClickFunnels you have. But depending on that level is how many accounts you can have. And there is an agency account that gives you a whole bunch of sub-accounts so you can have a bunch of clients. And then you can add on more clients on top of that and so um yeah that's kind of how how it works nice one of the benefits i know that you guys have had in your agency is since you know what year do you guys start 2003 2003 so you've been building websites people and over time people

build a website they pay you but then they got to pay to host it right right the cool thing about funnel hubs is the same thing right like somebody pays you to build it but then it's being hosted on the clickfunnels platform and you can uh you can charge people or you can set them up as affiliates different ways to do it but you get recurring income and i'm curious like over you guys doing this for that many years like you probably can't tell me your revenue numbers things like that but but what does that look like for your like just from a cash flow standpoint your business knowing that every month you're getting the recurring fees from all these things you build over the last yeah i mean recurring revenue is is the is the thing that really makes an agency sing

and makes it a stable business that we can rely on and not have to have these like cycles of feast or famine. And so, you know, we have clients that have been paying us consistently every month, every year since 2003. You know, we, I mean, some of those websites desperately need to be redone and funnel hub and all that, but even still they, it's such a, when business isn't going awesomely for someone, they don't turn off the electricity. They also don't turn off their website. And so that's become a big source for us that client after client,

month after month, year after year, that stuff is stacked. And it's been a really great source of revenue for us that we can rely on and make some money at and provide a great service at the same time. All right, next question I have is, some people will listen to this are not in the United States. They're outside the United States and they're curious if this will work or this is just a US based opportunity. Yeah, this is something where like this is a universal principles. And I'm sure you've had experience people reading expert secrets and be able to apply these ideas to their business for

success. Like this is the same thing here that I believe that telling the story of your business is universal. Like people want to do business with people and building relationships as a component of selling the product or service that you offer, then the funnel hub is going to work for your businesses no matter where you're located yeah for sure we see just like click funnels where we've got people and they're probably watching this who are in italy who learn the stuff they go back to italy and there's nobody there doing it and you know none of the click phone stuff is in italian so they go and they take it and they translate it and they build click phones and they're making insane amounts of money in this in the country so yeah like if you're not

in the if you're not you know i mean right now you know you guys are in are in arizona i'm in idaho you know there's not many people doing this even even we talked about earlier even if there's like a thousand people in in arizona doing there's still enough businesses to go around but if you're in another country and you're the only person like man the opportunity is is insane yeah and for 500 bucks to get into this business like no brainer come on now where do people go to give you the 500 bucks again funnelhublaunchpad.com slash go very cool okay next question um uh so they're asking about funnel specifically is our funnel hubs only for businesses who already have funnels well we gave some examples earlier i would say if they do havenels, like it's an absolute no-brainer, right?

Everybody that sees the story, they see like the leaky funnel and all that stuff. They're just like completely sold on it. But for the small business that just doesn't have a lot of exposure to that and you're kind of just like talking over their head and using technobabble, like we don't want to do that, right? For them, it still makes a lot of sense because their websites suck and they shouldn't have that website, right? And so in either case, if they have funnels, absolutely.

It's a no-brainer for somebody that doesn't. They're still a great candidate for this as well. Yeah. and they shouldn't have that website, right? And so in either case, if they have funnels, absolutely. It's a no-brainer for somebody that doesn't. They're still a great candidate for this as well. So you mentioned earlier is that, you know, businesses that need these funnel hubs that are locally focused, you know, the word funnel may not make sense to them. And we actually have a slightly different approach when we sell these businesses. And that's included in the course as well.

Like, how do you actually translate all the things that we know, geeking out on funnels and translate that into language that a local business can understand and buy into. Like at the end of the day, it doesn't matter what it is they're buying. They're buying a marketing hub, they're buying a funnel hub because the principle is the same

and the result is what we're really after. And if that's a pathway for us then to help a local business with funnels and really blow up their business, I'd say like that's one of the coolest parts of this. Yeah, definitely for sure. Awesome. How do they know if this opportunity is right for them?

So I would say that if you're sticking around listening to this point, you must know that there's either someone in your world that could benefit from this. That might be someone that's a relationship, the gym that you go to, or maybe it's your existing client list of people that you've been working with. And if you have a desire to help clients get a better results, um, to help them increase their customer activity, uh, this is something where like, you know, if you're worried about like how to sell it, how to deliver it, if there's any question marks there, that's what this course is filling in the gaps. But if you kind of ultimately understand and feel and believe that there's some opportunity that lives here for you, um, I would, I'd encourage you to kind of listen to that knowing that, you know, AJ and I are going to be walking through all the unknowns, all those questions.

It's something where we're going to be able to shepherd you through that process. But what I think we want you to tap into is the fact that, yes, there is actually people who need help with this. And if you can really see that, like, that's all that you really need to take the leap of faith. I think it's important people understand as well, you guys have a money-back guarantee. So if they go through this and it's like, this is not working or turns out no one wants a funnel hub or turns out that, you know, any of these things, like they'll get their money back. But the big skis, like just going, putting in the 500 bucks, try to build one funnel

hub and five extra money. And then now you have the skillset for the rest of your life. Like it's like, I wish college was that way. Like, Hey, take this one course. It's going to be like a weekend. You learn it. Well, you make your money back. And then from that point forward, you're, you're in in profit like it's it's all just kind of the opposite of

that yeah yeah and this is actually something that's useful today and it's again i hate using words like ground floor opportunity so i won't but but there's like a dozen people doing this right now so there's a dozen there's how many millions of businesses in the world how many how many tens of thousands or hundreds of thousands in the area you're in and the cool thing is like let's say your area only has three businesses that's the internet like you can sell to any business you don't have to be in your local area either you know um how many authors go on amazon every single author needs a funnel hub how many books on amazon there's like i don't know i would say billions but at least millions of different books right

um go to um and not just authors i go to amazon they have other product like people are selling protein pancake mixes people are selling markers people are selling protein pancake mixes. People are selling markers. People are selling iPhone cables. Like they all need funnel hubs as well. Right. Go to Etsy. Every single person on Etsy needs the funnel hub. Go to Shopify.

Every single Shopify store needs a funnel hub. Like, like the, the opportunities are only based on like your creativity, right? Like go to Google, type in any keyword, look on any of the top 10 listings or any of the side or go page two or page three. All those people need to follow because they're on page two, right? Like any keyword you can dream of. Like there's how many keywords in the world? Infinity, right?

There's like, yeah, if everybody came to us for this, like we wouldn't be able to keep up. We need help guys. Like we, we couldn't take all these jobs on for sure. Oh yeah. I mean, for you guys, obviously you're having a chance to help so many people on my side. Like I'm, I'm incentivized. I love sharing this because, um, it gets more people using click

phones, which is my admission when all said and done. So like, it's a huge win-win because you guys get your message out. We get people using click phones. You guys have a chance to make great, like great income from this opportunity. And then businesses get help because they actually no longer buried in the searching results or not even there at all. And, um, there's something that's powerful. So, um, yes, I'm a, I believe what you're doing. Funnel hub, launchpad.com slash go. This business is right for you, but only if you like money, if you hate money, like you should not do it. If you hate serving people, you should not do it. If you can't Google keywords, probably not a good, like if you've never been to amazon.com, probably not good for you, but for everybody else, like

this is, this is insane. Like you should just do it. All right. Um, okay. Oh, this is good. A lot of people, this is like the first time they've ever looked at a business. Like what else do they need to start a business like this? Like they need to hire lawyers and contracts and all kinds of stuff. Like what is, what does it actually look like? Yeah. The beautiful thing about running a web or digital marketing agency is the barrier to entry is very low, but that's also what also becomes a challenge because there's so much to feel like you need to know in order to do this. You know, when I started the agency in 2003, I had internet connection and the laptop that was financed by my dad. Right. And the thing is that, uh, that

kind of bare bones entry, plus what we're teaching in this, these courses here is that, um, is really what everything that, that you need that, um, you know, we've built, um, a lot of current course material to help you understand like where the pitfalls are, understanding what you need to do to build, uh, build these funnel hubs, how to sell them and ultimately guide a client to that process. And, um, we have the support along the way to help you with anything that comes up. Because ultimately, like these aren't hard businesses to start, especially when you have the support, the training, and us to kind of help you along the way. Yeah, I think about like, back in the day, when we started businesses, like there's so much setup. And, you know, nowadays, the tools are free,

Gmail is free, Google Docs, like all those kinds of things. Whereas in the past, like started business was really expensive nowadays. Yeah. It's not, it's not much at all. Um, the next questions are, are all tied around people asking like, well, I'm not a designer. I'm not a coder. I'm not a program. I'm not a copywriter. Like do I have the skills actually need to be able to do something like this? What does that look like? Yeah. I mean, having gone into clickFunnels and see what you guys have done there is quite impressive. I mean, there are templates

that will help get you most of the way there. There is all the tools that make this really simple. Like, is having a designing or coding background helpful? Like, absolutely, right? A good eye for design and that kind of thing. But it's something where you're gonna have a jumping off point where you're most of the way there, right, and that's something that you'll be able

to leverage a lot of the things that you guys have built to create an easier pathway to getting a result that you're gonna to have a jumping off point where you're most of the way there, right? And that's something that you'll be able to leverage a lot of the things that you guys have built to create an easier pathway to getting a result that you're going to be proud of. Yeah, for a long time, like we really prided ourselves on these awesome websites that our team would put together having separate designers and coders and so forth. But like, that was with old web builders that just like put out kind of crappy looking websites, right? And like, we'd be lying if we said that, like the stuff that this is spitting out now isn't like at the same level as what our team's able to put together, because the technology is just caught up so much. And the stuff that this is spitting out now isn't like at the same level as what our team's able to put together because the technology's just caught up so much and the two that you put together they look amazing right it's just like i am not a coder literally i have a t-shirt says

non-technical co-founder of click funnels because yeah i'm not like the joke is always how un-technical i am and the first two funnels ever built on the platform were built by me as a non-coder so if i can do it you can do it as well like that's the that's the that's the key it awesome. Okay. And I think I have one last question and then we'll probably be close wrapping up for the, the, the show for today. But the last question, I think this is a really intelligent question as well. It's like you, let's say you do this whole process. You sell somebody a funnel hub. They came in now. What, like, what else can you like, I want, I want to paint a picture because again, as powerful as a funnel head is because you get the upfront money you, you make for doing it. You get, you get recurring hosting fees, you can have maintenance fees. Like there's that part of the business is

exciting, but most people understand is like, that's the beginning of the relationship, right? Like what are the things could they potentially sell these business owners to give them more value, but to make more money for themselves as well? Yeah. Ultimately, you know, anything you sell your client and they're coming to you to build a funnel hub is about creating more customer activity. Like that's ultimately we find a common thread. So what else creates more customer activity? It's like helping clients with their say online review and reputation, helping them run their Facebook ads, helping them build their funnels, helping them with copywriting, helping them run with SEO and paid ads. I mean, there's a lot of different things that clients need help with. The hard

part is getting the client in the first place. You know, they say it's six times easier to sell to someone that already knows you than someone that doesn't know you at all. And so leveraging the relationship that you have makes it a lot easier, especially coming off the foundation of having done work together. It makes it way easier to do that. And so when we talk about recurring revenue being kind of the most amazing thing a business can have, that's money that comes in month after month without you having to go back out there and resell that. Like the foundation to be able to do that is a good customer relationship, client relationship where you can provide additional value to them. And we find a lot of those digital marketing services fit into that really beautifully. Yeah, that's awesome. Well, I think you guys, this is something that's exciting. Again, this is probably the fastest thing I ever bought as

customer, $25,000, three slides in. And not only me, but again, all the major influencers in our industry have all jumped on board with this. They understand it. They see the power of it. You guys have done local businesses, which is amazing. And now you've had a chance to teach it to other people who this has become their opportunity to become their new career. And it's like, it's so exciting to see this.

And again, the reason why we want to bring it here to the marketing secret show is because nobody's doing this yet. This is like the beginning of the beginning. And so you guys who are here listening and watching this, you have a chance to find out about this before anybody else in the world even knows about it. And it is again, I think going to be the biggest opportunity

over the next five years. It's going to be what websites were 20, 25 years ago. Like you look at that and how many people made millions and millions of dollars selling websites during that, that era. And now it's like hard to be website designer because everyone's got one. And if they don't, you know, like a lot of times they go and they, they do them incorrectly, they can build their own. And there's different things like that, where this is something that's new it's exciting it's like it's actually useful gets them results like it's just it's like the perfect storm of things and i'm grateful for you guys first off it's discovering this like again i said at the beginning it's under everyone's nose nobody saw i said for you guys and it's taking these two worlds and blending them together and creating this new opportunity

that's that's huge for people so i appreciate you guys coming and sharing the stories uh i'm excited for those who are listening right now where where do they got to go to go get started with the funnel hub launchpad funnel hub launchpad.com slash go. There's the site and you go there again, it's 500 bucks, which is crazy. You sell your first funnel up for 2,500 bucks and you five extra money. And then you've got to skill stuff the rest of your life. A recap of the things you said, when people get started, number one, we have all the training on how to actually sell the funnel hub. So if you're not a salesperson, you're nervous people get started. Number one, we have all the training on how to actually sell the funnel hub. So if you're not a salesperson,

you're nervous, watch that. It's going to show you how to do it. Plus they give you the slide deck, all 74 slides you guys go through to actually take a client through it. And all you do is you take the client's info, you put it in slides and then you show up and you look like you've spent the last like 10 years presenting this thing and you click through it and then

they just give you money. Like you get the slides, you get the training, all kinds of stuff. So selling funnel hubs, you get that. Um, for those who are like,

I know how to sell, but I want to build it. You have all the training, how to build the funnel hubs. Here's the psychology of how get the training, all kinds of stuff. So selling funnel hubs, you get that. For those who are like, I know how to sell, but I don't know how to build it. You have all the training, how to build the funnel hubs. Here's the psychology of how do you weave in all of the principles from expert secrets. You actually weave that into, into the funnel hub. But then there's like the videos also showing you technically in click funnels, how to drag and drop. My team's helped build all those videos. So you see that, see exactly how to actually build technically.

And then my team, our designers built the most amazing template of like prebuilt funnel hubs for you guys. So you just pick one and you're like halfway, 90% there, replace logos, throw in the copy, and you've got a funnel hub ready to rock and roll. The third thing, and this is the client management process, something you guys are way more familiar with than me, but how do you take a client and take them through the process to get it so that when it's done, you have everything you need from them to be able to create these amazing funnel hubs. And then number four is the upselling and ascending. Like now you have them as a client, how do you sell them all the other products and services? I don't know about this. I've never, I don't run an agency, but I know you're having five clients that are all

paying you a lot of money. It's probably better than having 200 clients who are all paying you a little bit of money, right? Like this fourth module is key, like how to take these clients, you get them a result and then how to sell them the next thing and the next thing. And then again, I recorded a bunch of videos for you guys as well to plug into the course as well, just to hopefully add some more value. I go through the dead file funnel, the fishbowl funnel and follow up funnels. These are, these are things you can give your clients literally for free. Cause they take you anyway, 15, 20 minutes to set up in their business. They start getting leads instantly. And it all of a sudden like, man, this guy came to my office, spent 15 minutes with me. Now I'm getting leads. I must have a funnel hub from them. Like take my

money. Right. Uh, and so that's all the stuff you're getting is 500 bucks. Again, there's a 30 day money back guarantee. So if you go through it and you're like, this doesn't work, it doesn't make sense. Um, you get your money back, but if it does go through it, you go through the process, do the training, go pitch one of your buddies, get your 500 bucks back or, you know, sell it for 2,500, make five X to 50, whatever you can sell it for, get your money back plus more. And then you've got the skillset for the rest of your life. Uh, you can train your family on it, your kids on it. Like, can you imagine like, um, I want my kids doing this. Like they want summer jobs at Walmart. Like they should have summer jobs building funnel hubs for, for clients and things like that. Um, in fact, we do, uh,

we do, um, uh, part of our coaching program. We have a kids event. We should have you guys come and teach the kids event. Like here's how kids can build fun labs, like the actual training. Because then if all the kids have that at the time they're done, like can you imagine teenagers being able to go and like work in a weekend, make $500, make $1,000, and then take the rest of the month off? AJ's trying to get his daughter to do this too. So she'll probably need to come to that event just to realize it's not just her dad trying to answer. It's actually cool. I found out she was doing websites for like 200

bucks. I'm like, you're going to watch this and figure out how to charge more for that and do them right. So cool. So, so cool. So I think this is, um, just an amazing opportunity for everybody. And so appreciate it's coming out. You guys who are watching at home, if you're interested, um, this is like one of the best no brainer things I've ever seen. FunnelHubLaunchpad.com slash go 500 bucks. You get everything you need to go and create one of the best no-brainer things i've ever seen funnelhublaunchpad.com slash go 500 bucks you get everything you need to go and create one of these things and uh you guys heard about it here first like this is the beginning um you will over the next year five years ten years now you people talking about all the time but right now like it's totally the beginning there's a handful

people know about it's been such a wild ride just watching my mentors people i look up to the smartest people just look at this look at this and say man it just totally makes sense right and it's like wow this does make sense and it's like, wow, this does make sense. And it's like, it's been sitting there and we just want to share it with everybody else. And we want to see it go all over the world and people help other small businesses really put themselves out there in a way that makes sense and helps them. Yeah. So cool.

Well, there you go, guys. Thanks so much for being here. Mike and AJ, I appreciate you guys. FunnelHubLaunchpad.com slash go, get started, get in the training, start building funnel hubs. And again, even if you're like, I don't want to do this as an opportunity, but I want to do it for my own business, like 500 bucks, you get all the training. Or let's say you're like, I have a business, I'm too busy. Pay the 500 bucks and have your front desk staff go through it.

And all of a sudden they become like the most profitable person on your team because they built your funnel hub, right? There's so many ways, but like get the training, go through it, get funnel hubs built. Thank you guys for being here. Appreciate you all. Funnelhublaunchpad.com slash go. And we'll see you guys on the next episode of Marketing Secrets Live. Thanks, everybody.

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