Marketing Secrets with Russell Brunson - The Hand That You Don't See, That's Guiding You On Your Journey

Episode Date: January 18, 2018

This is not your traditional marketing episode, but hopefully it helps you to understand your role in the plan. On this podcast Preacher Russell talks about the journey that leads you to where God (or whatever you believe in) wants you to be. Here are some of the insightful things in this episode: Find out why Russell feels that the struggles from his past have made it possible for his present. Hear why Russell believes his journey is so important for what God ultimately has in store for him. And find out why when he looks back on the most difficult and painful time in his life, he is grateful for the journey. Listen below to see why your journey is so important for where you end up. Transcript - https://marketingsecrets.com/blog/the-hand-that-you-don-t-see-that-s-guiding-you-on-your-journey Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, it's Russell Brunson and I got a really cool message I want to share with you guys tonight that at first may not seem like a marketing secret, but I really think it's probably the secret behind all the gifts and talents we've been given. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer.

My name is Russell Brunson, and welcome to Marketing Secrets. All right, everybody. So I hope, first off, that you're all having a great day. And I just want to share a really neat experience. And I'm going to get slightly religious just for like five seconds, but just to be able to illustrate a point behind why I believe you've been given the gifts that you have. And my guess is if you're here listening to my podcast, um, that's not a fluke. Um, you've been blessed with something amazing. And because of that, you've also been blessed with desire to share, to help or to serve or to something, right? Like it's just, it's's something I see so clearly now. I'm a big believer that God,

he calls us to do things and then he qualifies us by oftentimes taking us through a long, horrible road for us to learn the skills we need to be able to accomplish the thing that he wants us to do. It's interesting. So, and you may or may not believe that, but regardless, it happens. You've seen it, right? You've seen where it's like, I've got to accomplish this thing. I have no idea how I'm going to do that. And then he goes through this horrible, painful process oftentimes.

And then on the outside, the backside of it, you're able to accomplish that thing. And it's like, oh, that actually wasn't that bad. And it's because of this journey, this road we've gone on that has increased our capacity to be able to actually do the thing we need to do. Anyway, so last weekend we were in San Diego for, for Dave Woodward's son Chandler got married and it was a cool thing. And so my wife and I had a chance to fly down there and be there for the wedding and the reception. And it just, it was really really really cool and then sunday we were flying

back home and um normally we you know try to go to church or something but we couldn't because just the way the timing was at um but there's a really cool thing in san diego that um it's called the mormon battalion um visitor center something like that and um so we had uh like an hour before our flight so we went from our hotel there and then went through the little tour of the thing and um for those who don't know mormon history doesn't really matter but what's interesting is that um after after um people murdered the prophet the the mormon prophet joseph smith they were leaving and they were trying to come basically back uh west to find like somewhere to hide from these people who didn't like the Mormons. Right.

And so they get these hand carts and they're moving all this stuff and they're literally fleeing from, from, uh, from the government. And then all of a sudden, uh, one day all these, these guys show up in these horses and they're like, Hey, uh, we need 500 of your men to, um, to join them. This, uh, this army to fight with the country against the the mexican armies and uh and you know first i like dude you guys literally you killed our prophet you ran us out of the town you killed our people you've done these things and now you want us to join in your army and um and uh anyway basically i'm not going to get too much in the whole story but but um they prayed about they felt like yes when do this, so 500 of these men left their wives and left their children and went in this long, huge, like year long journey down, down to Texas and across Arizona,

all the way to California. Um, part of this, this little army called the Mormon battalion. And, uh, they were promised by the prophet Brigham Young at the time that if they went on this journey that they wouldn't actually see war and their families would be protected. So that's kind of this thing. So they go on this huge journey and, um, I promise you guys who are the religious, the non-religious people are listening saying, why is he talking about this? Um, there's a purpose to the point and, um, I think it's important. So, um, anyway, he takes these people and they go on this journey for all these, um, for, you know, months and months and finally get all the way to California. They don't see any war.

They go in California. They actually end up in San Diego. And when they're in San Diego, it was interesting, like, they brought with them, like, they learned how to make bricks, all these sorts of things. They came to San Diego and taught people here this. And they actually helped settle San Diego and taught people to hear this and they actually helped settle San Diego initially and then from there um their their year ended up being up with the with the army so they had a chance to go back and get their families and help them come across the plains and what's interesting about it and this is I want to share this is that they went on this big long journey that they felt called by the lord to go on um they didn't you know they're there to like hopefully you know to

to help in this war they didn't get in the, they're there to like, hopefully, you know, to, to help in this war. They didn't get in the war. They never fought. They never did anything, but they went on this journey and through this journey, um, man, they got dehydrated. They didn't eat or drink for weeks at a time, all sorts of things. Um, they met Indians.

They like did all this stuff. But on this journey, they learned a whole bunch of really cool things. They learned how to farm in desert land. They learned how to, again, how to make bricks. They learned how to find food. They learned all these amazing things. So then when they get back and they get their families and they move to Salt Lake, when you get to Salt Lake, like Salt Lake was like a horrible place, right?

There's this big salty lake in the middle of this valley. Everything's dead. And this is where the Mormons decided to settle, right? And they get there and these 500 men that gone on this big huge journey they get here and they're like well we know how like we learned on this journey how to go and like how to irrigate water we learned how to make bricks we learned how to do all these things and all these skills that they had to have when they got to utah to be able to settle place and to be able to build this amazing city that they did. And as I'm watching this, like I literally like tears in my, in my eyes, like

as I'm, as I'm realizing how symbolic this is to most of the missions that we go on, right? Like for some reason, all of us have some kind of calling, right? And it comes in different ways. Some people, some of you guys, like you got into this business because you're like, the calling was like, I need to make money for my family right that was definitely initially what got me into this right and it's the equivalent of like hey you're gonna go to war to california leave your family you're gonna have this huge long journey so you go on this journey and i think people would have told us ahead of time like hey if you do want to go on this journey here's what's gonna happen like you're gonna you know you're not gonna have water you're gonna be going through

like arizona in the middle of summer're not going to have like all this horrible. If we knew the journey ahead of time, we wouldn't have done it, right? If you knew all the stuff you have to go through to build your business, you probably wouldn't have done it initially, right? Like even like that, that's just too much. I can't do that. Some of you guys, you know, came in not because you wanted money. Maybe it was because you wanted impact or you had a message

or you found a product that you loved or there's someone you believe in and you want to support them or whatever. We all come in for different reasons, different things that bring us into this journey. And then we have to go through a journey that typically is not easy. Like if I look back on the last 14 years of my life, the journey to get to where we are today and to get ClickFunnels, it was not all sunshine and roses.

It was tough. It really really tough um but what happens when you go through those hard times like it increases your capacity to handle things you learn little pieces of every single thing along the way um and i feel that that god is preparing you for whatever your real mission is. And I don't even think ClickFunnels is my real mission, to be completely honest. I think it's something that ClickFunnels is preparing me for something different. I think I have inklings of an idea of where my real mission is. But I could be completely wrong. I don't know.

But all the ups and downs, the trials and errors, I learned. And it helped me for a decade of my life to increase in capacity so that when this amazing opportunity, ClickFunnels, came, I've been able to handle it. I know that I look at my partners, people on my team, I look at the journeys they all had to go through to be able to increase their capacity to be able to handle this thing because, man, I don't know about, and we've talked about this a little bit on this podcast,

like it's not all sunshine and roses. It's a battle every single day. We're getting the crap kicked out of us sometimes on things things and it's like you get knocked down you get back up again but if that would happened five years ago we couldn't handle it and so we went on this interesting journey where we got beat up over and over and over again to increase our capacity so when we got to this battle to this war to this to this, to this stage we're on now, we had the capacity to handle these things. And it's so fascinating. And, um, yeah, and it just makes me so grateful for that journey and for, um, those things like that.

I think that's why I started crying when I'm watching this thing with the Mormon battalion. Like, like none of them wanted to go on that journey. The journey was horrible. But because they went on that journey, they come back to the Salt Lake Valley and they had been blessed with the gifts and the talents and the abilities they needed to be able to thrive in the desert next to a big, huge, salty, nasty lake, right? And I feel like all of us go on that same journey. And I don't know about most of you guys, but I'm sure the journey that you thought you were going on when you get back to where you're at now, like it wasn't the same journey. And I don't know about most of you guys, but I'm sure the journey that you thought you were going on when you get back to where you're at now, like it wasn't the same journey, right? Like it's similar. And, but all these things you went along the way made it possible. And again, I feel like this, this click funnel thing that we're doing now, as much as I

love it and I'm obsessed with it and I'm like so grateful for it, grateful for the ups and the downs and for everything. Like it's, it's preparing me for something else. It's preparing people, my team for something. I don't know what that is yet. Um, but I don't think, maybe I'm wrong, but I don't think God cares a ton about, you know, if my funnel converts or not, which by the way, the new funnel we launched last week is killing it, but he doesn't care. Right. Um, but, but he's giving me and you and us the talents, the skill sets, the relationships, the abilities, the things we need so that we can do what he really wants us to do. So my recommendation for this podcast and my thoughts is just for you guys to think about like, what is he really calling you to do?

Maybe there is no God. Maybe, maybe, I don't know, some of you guys think of that like, oh, they're like, maybe there's not, maybe this is all just coincidence. I don't know. But regardless, um, this journey we go on, it's, it's preparing us for the next thing. And I believe in a God and I believe that he's there guiding this stuff. And so like, I'm not afraid to talk about that. I believe it. Um, but when you do believe it, it's interesting because it's just like, wow, there's this hand in this guiding me. Like, what am I learning along the way? Like why, why did I have this horrible trial,

this horrible thing that happens? Like, well, a lot of times we don't know right now, but in hindsight, you look back later, you're like, wow, I could not have done that if it wasn't for that. Like how fascinating that that thing that I hated became this, you know, such a good thing. I remember Tony Robbins event. He asked, everyone's like, who here likes surprise and everyone's hands are raised. He's like, bull crap. He's like, he's like, you like surprises that are good. You know, like surprises that are bad, you know, like all the issues,

like the bad things that happen. Those are all surprises. You don't like those surprises, right? Like we like the surprises that are good, but the other surprises are there. But I believe that they're there for our good they're taking us and preparing us and expanding our capacity so we can really do what our real mission is and most of us probably don't know what our real mission is but that's something that's important to keep moving forward and whatever the thing the path that you're you're on because as you do that like that vision of like what your true calling is will appear someday. And, but only if you're prepared

for it. If you're not prepared for it, it's not going to be there. What a tragedy that moment finds him unprepared or unqualified for that moment, which could have been his finest hour. One of my favorite quotes. Um, so there you go. There's a little religion from, from Russell. I'm going to preach to you guys tonight. I hope you don't mind. Um, but I just think it's, it's fascinating. It was, it meant a lot to me. So I want to share with you guys as well. Um, and just think about that, this journey we're going on, like the ups and the downs of frustrations, like don't give up because there's something there you're supposed to learn. There's something there. So increase your capacity to prepare you for something that's coming. And I don't know if that's coming in a month from now, a week from

now, a year from now, five years from now, 10 years from now, I don't know when it is, but I promise you these skillsets, these things you're learning along the way aren't just happen chance right like there's no reason like like i i barely like i struggled in school right like how in the world was i blessed with these abilities to write books and write copy and to speak like if you saw me 10 years ago um like i was the most awkward person ever. Like I, I couldn't look someone in the eye and talk to him. Right. Um, I went on a mission for the Mormon church and locked doors for two years, door by door. And I was so shy and awkward and nervous. And like, I, I hated it. Um, you know, I would have to speak in church on Sunday. I'd be so

scared. Like all these things, like, but like those skills skills like those things you learn like man like like there's so many ways that that um i'm using it today and um anyway it's just fascinating it's such a cool thing looking backwards it's hard to see forward and so i just wanted to pause tonight and look backwards from my own perspective because i'm now seeing the fruits of those things in my life and depending on where you are, I know all of you guys are different spots, right? Some of you guys are probably going through some really, really tough times right now and it's hard to look back and be like,

oh, this blessing's awesome. But I promise you, like, it's not going to last. And there'll be a time where you'll stop and look back and be like, wow, I'm so grateful for that thing. I still think about like the most painful, probably the most painful experience in my life was, um, when we built up our recall center, we had a hundred people and some of you guys have heard me tell the story before, but like when the whole thing collapsed and I had let go 40, 50, 60 people overnight, when I had people that I loved and cared about and thought were my friends and had walked out

on me and like, like that was so like so much pain. And in that moment, like, man, I could have never looked at that and been like, Oh, this is awesome. But it's so fascinating now looking back on that. And I am so, so grateful for that course correction that, that was forced upon me. Like if it wasn't for that i look at the direction we were going like who knows like it wouldn't have been good it wouldn't have been this it wouldn't have been um and that time when i was in the darkest like i i still remember one morning um trying to leave the house and i was in so like so much mental anguish. Like I didn't want to go out the door. And my wife came into my room and she's like, what's, what's going on? And I couldn't even talk. And I just started crying. And I remember she grabbed me and like pulled me down to our

knees and we sat there and, and she prayed for me and prayed for us and prayed for this thing. And man, looking back, like that was such a scary, scary scary moment and i know how i was going to survive that from a business from a like there were so many things i like how am i gonna survive i don't know i have no idea they stood up she gave me a kiss pushed me out the door and back into battle and um we had to figure it out and because because of that, again, that's what increased the capacity. So when the trials and the issues come today, I'm more prepared for than I was then. And there's still stuff happening. Like I've talked about some podcasts, other things have happened. They've been like stretching me again, but it's preparing for the next phase, whatever that might be. And I just hope that I'm worthy and prepared for that when it comes. And I hope

that you are as well, because, um, our heavenly father, he wants to use you in ways that you don't even know yet. Um, and if you'll prepare for that, um, you'll be amazed at what he's able to do with you. It's, it's, um, it's unreal. So there you go preaching before I go to bed. Hope he has my mind. Um, appreciate you guys listening in and, uh, and whether you believe in God or not it doesn't matter just know that there is stuff leading your life

and if you're in a dark spot or a happy spot have faith, keep pushing forward and it'll all turn out right in the end and that's what I got so appreciate you guys, have a good night and I'll see you soon. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.