Marketing Secrets with Russell Brunson - The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40

Episode Date: June 2, 2025

In this episode of The Russell Brunson Show, I’m sharing the second part of our recent ClickFunnels Connect event in Salt Lake City. After I kicked off the day and McCall Jones crushed it on stage, we brought up Bridger Pennington, and what followed was part motivation, part marketing strategy, and part masterclass in how to raise money, think bigger, and lead like a true founder! Seriously… His presentation was insanely valuable! If you’ve ever wondered how the top 1% think when it comes to capital, scalability, and leadership… This session is packed with gold! Key Highlights: Why most entrepreneurs struggle to raise money, and what Bridger did differently The surprising “David vs Goliath” mindset that helped Bridger compete with billion-dollar firms How to pitch your business to investors (even if you don’t think you’re ready) Why “small thinking” kills momentum, and how to build a vision people want to fund Bridger’s 3 keys to raising capital and building credibility fast What we can learn from the world’s best fund managers, and how to apply it to marketing The difference between being a CEO and a visionary, and how to grow into that next level of leadership Whether you’re bootstrapping a startup, scaling a sales team, or thinking about raising outside money for the first time… this episode will challenge the way you think about marketing, business, and what’s really possible when you step into the founder role! To learn more about what Bridger is doing and stay in contact with him… Go to BridgerPennington.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.clickfunnelsconnect.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

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Welcome back to the show. I hope you enjoyed last episode where we talked about the ClickFunnels Connect event. You had a chance to hear from me and McCall Jones. And now I'm gonna take you guys to the second part of that ClickFunnels Connect event. This one we've got one of my friends, Bridger, who has built an amazingly cool community and business here.

He's spoken for like, live in the past, he's been in my category king group and a bunch of other things and yeah, just someone who I love a lot of love and respect for and when we did the ClickBounce Connect event in Salt Lake, I was like, hey, you live around here, do you wanna come and speak? And he did and he came and he shared some really cool things,

very tactical things you guys can model and use very, very quickly in your business. Some things like we're literally discussing right now to inner circle, and most people know about it and like he just talked about it, which is cool. And then the way he ended his talk was really powerful as well. So listen to Bridger's presentation.

I hope you guys love it. And afterwards, go to clickfunnelsconnect.com and go see if there's meetup happening in your local area. Maybe you wanna host one. So it's all happening at ClickFunnels Connect, a little mini-funnel hacking live happening in your hometown. And me and Todd are gonna be popping in

and showing up at some of these things. And so maybe you throw in a vent, I might show up at your house. So go check it out, clickfunnelsconnect.com. With that said, I'm gonna pass it over to Bridger and hope you guys enjoy this presentation. This is the Russell Brunson Show. All right, welcome y'all.

Good to see you. Grab a seat, grab a seat. I've got a short period of time, so I'm gonna go fast. That sound good? You guys cool? I'm gonna get more tactical and real stuff about this question right here. You might be able to see it, might not,

but don't underestimate the power of word of mouth. Word of mouth marketing. And how to get more people to talk about you. The more I've been in business, the more I have realized a lot of this world comes down to if I go to Earl, Earl, what do you think of Russell Brunson? I don't know if you guys heard that, but he said he's awesome with some enthusiasm. But if Earl said, he's all right, that's it. It doesn't matter if Russell spends $2 million on marketing.

If Earl's like, it was okay, I'm probably not gonna come to this event. But if Russell's like, what'd you say again? He's awesome. He's awesome with enthusiasm. I'm like, oh, shoot, I'm gonna show up. I'm gonna be here on a, what is it today? Friday afternoon to come hear Russell talk

and be at this place. There's so much power that happens offline. I had a good mentor. This is years ago because I was, I wanted to be, I'm in the ClickFunnels community. I love this community. I was in category kings last year. Like I've been at FHL 2019, 2020, 2020. I've been the last six years in a row. Like I am a funnel hacker. I love this group of people and I love so much the online automation and making ads and just being behind the screen and no one sees you. And then the more I've been in business, the more I've realized it's a pretty small world.

I had a good mentor in college tell me that. It's a very small world. And this could be when you're getting jobs, when you're finding partners. What do people ask? Hey, what do you think of Bridger? He's like, ah, he's all right. Or no, he's awesome. You got to have him on your team.

You got to partner with this guy. That little difference makes the world, the absolute world. So how do you accomplish that? We're going to talk about that in the next, what, a couple minutes we got here. I'm going to short timelines. That sound good? Yeah. Okay, let's do it.

So briefly, I just, if you know my, I'm going to give you 30 seconds on my story. We're not here to talk about me. We're talking here to talk about you, but just so you know where I've come from a little bit. So I went to, I served a two year church mission in Taiwan, which was phenomenal. I spoke Mandarin Chinese. I always tell people I raised capital and I run investment funds for a living.

And then we teach people how to run funds online. And people are, is it hard to raise money? I'm like, I went and taught religion in a foreign language for two years. Everything's easy after that. You know what I'm saying? It is hard to sell religion door to door. Which I love my mission as a funnel, came home, I started six businesses my first years

of college at BYU. One of those businesses, long story short, I found out my dad was running a huge fund. I had no clue. I grew up in Sandy, Utah, right down the road. In college, I come to find out my dad at the time was running a fund. He's one of the co-founders twice as big as Cardone Capital is today.

That was years ago. Today, they are now literally 10 times bigger than Cardone Capital, AUMYs. Top five real estate fund in the world. My dad is now retired. They are, you can probably see their office building from here. They are in Sandy, Utah, headquartered. They have offices all over the world,

but headquartered in Sandy, Utah. Real estate fund, buying multifamily real estate, all sorts of stuff. So I, my dad drove a car with a dent in the door. Like we just lived a normal life in Sandy, Utah. Like nothing special. In college, I come to realize, I come to find out my dad has a bunch of money.

And I'm like, dad, why haven't we ordered like, why can't I order a soda at the restaurant? Because we're all saving money. And you're running a multi-decker billion dollar family of real estate funds. Like where's the disconnect, right? And anyways, long story short, my dad started to teach me about investment funds, how funds are built. This is the world of private equity, hedge funds, venture capital, real estate funds,

this world, which I thought was pretty unique. With anything in life, once you start to learn about something, you start to recognize that thing in your life, right? So I started to recognize opportunities for that. In college, I found an opportunity. I was an intern and working a job at school, at the company I was at. I found an opportunity where I could start a fund

to finance the clients that were coming through. They loved the idea. I took the owners of the business, we set up this entire fund, and I was like, crap, I got to raise money. Who am I going to go talk to? I'll go pitch my dad. Apparently he's got tons of money and he doesn't spend it on us kids. It's got to be somewhere. So I sat down with my dad on a late Sunday night and I said, dad, how would you like to be our first investor into our fund? And he kind of smiled and laughed and said, Bridger, I have the money to invest, but if I invest in your fund, it would ruin the experience

of you raising money on your own. This will be a crutch that you'll never be able to recover from. And he said no. And he didn't invest. He's never invested in a single fund deal, anything I've done, until about two months ago. He wrote his first check into this brand new fund. He's never invested in a single fund deal anything I've done until About two months ago. He wrote his first check into this brand new funds like my our fourth phone

We've ever launched. He wrote a quarter million dollar check, which is kind of cool. That's pretty small for him I was like, that's like his entry-level check. I barely got him. But uh, we closed no see clap enough for that That's pretty cool. Got our first check. Mr. John Pennington. All right, so I'm going too long here So I ran these two funds in college. They did well. Me and Mason started to help people online. We started with a small course. We then scaled it and took off.

We did $2.5 million in sales. We followed everything Russell said. We did the weekly webinar. We started Monday, Tuesday, Wednesday, Thursday. We went live. Friday, Saturday, Sunday, we closed it and we restarted Monday. Anybody done this before? Russell at FHL 2019 said,

I've never met someone who's done that model for a year and what? Not been very rich. And we said, all right, we'll put it to the test. We did 38 weeks in a row every week, which is a grind. We did $2.5 million in our first year. We're doing sound checks. Are we okay? Okay. Sound checks. I know I speak with power, but I didn't know it was that much power, or I was going to get shocked from God. Maybe I said something wrong. It was like a lightning bolt just taking me out. OK, they're doing sound checks.

OK, people on Zoom, we just had the whole building just shook. So we're good. I don't even know what I was talking about. Oh yeah, we launched. It went well at weekly webinars, man. Back to Expert Secrets is amazing. We've now scaled fun launches. We've had over 100, it went well at weekly webinars, man. Back to expert secrets is amazing. We've now scaled, fun launches. We've had over 100,000 people take one of our courses online.

We've now evolved more into an incubator program. We help people launch their funds, which is kind of cool. And then I run two funds currently. It's the Crypto Blockchain Investment Fund and then a GP Stakes Fund. We manage about $50 million AUM right now, which is kind of cool. So I practice what I preach. This is what we're doing all day, every day. So enough about me.

That gives you a little bit of the journey of what we are doing. So I'm in this game of reputation. I'm in this game of capital raising. I'm in the game of partnerships and deals and big money. We're pitching huge family offices. And back to the original concept of word of mouth spreads faster than you think. I'm relatively young in my career. All of you in this room are relatively young.

And I'm going to say that with a cap like, look no further than Mr. Warren Buffett. 99.9% of Warren Buffett's wealth was created after he turned 65 years old. After retirement age, he is the epitome of compounding interest. And he's now 93, 90 something like that. Let's call it about 30 years, 30 years after 65. People overestimate they can do in one year and underestimate they can do in a decade.

How can we build a reputation, a brand that cascades and goes on and on? Does that kind of make sense? I've thought about this a lot. How do we play a reputation, a brand that cascades and goes on and on? Does that kind of make sense? I've thought about this a lot. How do we play the long game? Running investment funds is a long game. A lot of our funds are seven, 10, 12 year funds. I mean, they're long-term games, but if you do this right, you can become very successful.

So on this, are you guys cool if we get into like some tactics, some like real stuff? So the first thing I'll start, first thing I'm just going to say, this is us real stuff. So the first thing I'll start, first thing I'm just gonna say, this is us real quick. We, this, we have this concept like, oh, we're going to over deliver, right? I think it's a little, it's been just overused this term. I think it's still true. I like just get people results. Who does like a coaching group in this, some kind of coaching? Get people results. If you've been following me for any amount of time, you know, I always talk about as you're growing and scaling your company, the most important

thing is finding the who, not the how. Who is the person that can help you drive more traffic? Who is the person that could be your CEO? Who is the person that could build your funnels? Understanding the who will dramatically speed up the growing and the scaling of your company. Now, the best place to find the who's who can help you with your vision is Indeed. When it comes to hiring the right who's, Indeed is all you need. Indeed gives you the ability to stop struggling to get your job post seen on other sites because Indeed's got a sponsored job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it. That means the person driving traffic

your funnels is going to see it. It means your new CEO or CMO or whatever you're looking for is going to see the exact ad for your business as soon as they open up Indeed. And that makes a huge difference. In fact, according to Indeed, data-sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs. One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes you're getting applications who are coming in looking to become the who inside of your business. Prior to that, I was often posting my help wanted ads on Facebook and Instagram and then getting tons and tons of

responses from unqualified people who had no idea what they were doing. Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire. Now with Indeed Sponsored Jobs, there's no monthly subscriptions. There's no long-term contracts. You only pay for results. You may be wondering how fast is Indeed? Well, in the minute I've been talking to you so far, 23 hires were made on Indeed across the Indeed network. So there's no longer need to wait any longer. You can speed up your hiring right now by going to Indeed. And listeners of the show, get a $75 sponsored job credit to get your job more visible by going to indeed.com slash clicks. Just go to indeed.com slash CLICKS right now and support our show by saying you heard about

Indeed on this podcast. Indeed.com slash clicks. Terms and conditions apply. Are you hiring? Indeed is all you need. All right, Funnel Hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention.

I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed, ads for things you know you would never use in a million years and you start thinking that person is wasting so much money targeting me for a product or service I will never use. And here's the thing. Those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't get their targeting right. And that's why LinkedIn ads is such a game changer. LinkedIn isn't your everyday social platform. This is where over 1 billion professionals, people who are already thinking about business, are hanging out.

And their targeting options are unreal. You can target by job title, industry, company size, role, skills, revenue level, seniority, literally laser focus to the decision makers who can actually buy what you're selling. It's like having a magic filter for your perfect customer. And if you're serious about growing your business and you don't wanna keep paying to show people ads who will never buy, then you have to get on LinkedIn. Here's the best part,

LinkedIn will even give you $100 credit on your next campaign so you can try it yourself. Just go to LinkedIn.com slash clicks. That's LinkedIn.com slash CLICKS. Terms and conditions apply, only on LinkedIn ads. We had a coaching group for a while. I'm like, let's coach, let's sell the webinar. We're so focused on marketing.

We've pivoted so much in the last year and a half to just results. Results speak louder than words. If I go up to Earl and say, how was fun? How was working with Fun Launch? He's like, ah, it was all right. It doesn't matter if we spend a million. We spend one point. Where's Adam Smith? My CMO. He's right here., it was all right. It doesn't matter if we spend a million, we spend one point, where's Adam Smith, my CMO, he's right here.

There's Adam Smith, amazing marketer in the room right here. Has such a cool ClickFunnels story by the way, if you guys ever want to interview somebody cool. Adam, you like slept in your car, like kind of like, like changed your life, like was broke. Anyways, very cool story. So Adam's our CMO right now. Spends, you spend about 1.2,1.3 million a year in ads for us.

That means nothing if I go to Earl and say, how was working with FunLaunch? He's like, it was okay. We could spend $4 million in ads. It doesn't matter. I need people in our community. If you meet somebody and say, how was working with Bridger and FunLaunch? Oh, it was awesome. You got to join.

We sell high-tech things. Most of our products are $30,000, $40,000 in that range. If you're spending that kind of money, it's got to be that kind of experience when someone joins. And so getting people real results, I was with Pace Morby. You guys know Pace Morby? A few weeks ago, I was with him. Just a few weeks ago, we were talking at a table.

Same exact thing. He's like the secret to all of our work. He's like, yeah, we're good at marketing. But the real secret of what we do with Sub2 and Pace Morby is we get people results. And those people tell their friends you got to go check out this pace guy I'm sure a lot of you have had that with Russell Brunson who's told somebody about Russell Brunson isn't that like I've done it I've pitched you like a hundred times I'm like there's this guy he's I know he's in Boise it's

like I people don't live in Boise but he's in Boise and he's got these awesome books you got to go check it just, just read expert secrets just once and see if it changes your life. And I bet you've sold more books and have rooms filled like this because of that than all the marketing done combined, I would assume. Cause the opposite would also be true. If it wasn't that good, if it was a little fluffy

or whatever, ah, we've been, ah, you know. I read his book, it was okay. It didn't really work out, right? Russell got me real results. And I'm guessing a lot of you real results, right? That's why you're here. Can I get an amen? Amen.

All right. Now let's get to tactical stuff. Sound good? Okay. That's like in person, which is stuff. I'm going to now go online a little bit of just some cool things that I've started to do to build a long lasting brand for me.

Does that sound good? Okay. Can you guys see the screen? Kinda. This is called a, I didn't know about this till about good? Okay, can you guys see the screen, kinda? This is called a, I didn't know about this till about three weeks ago, a knowledge panel on Google. Any of you can Google your name right now and or your company.

This is what fun launch right here. I'm gonna throw a couple of slides if you can't see it. Fun launch. Can you see all these cool pictures and stuff right here? See all that? That did not exist three weeks ago. I had to come here. I clicked these three buttons,

I claimed this knowledge panel. I'll show you right here. Here's Russell Brunson's knowledge panel on Google. This pops up when you type in Russell Brunson. Right here, if you click these three little buttons, this pops up. It's very zoomed in. It says claim this knowledge panel.

Today, I could have attempted to claim the knowledge panel, but then I got to show like an ID and I got to prove that I'm Russell, which I'm not. So it wouldn't have worked. But I went and claimed Fun Launch's knowledge panel, which is my company. I went and claimed my own knowledge panel. And then guess what you can do?

You suggest to Google all the photos and pictures you want shown for your company and team. Isn't that kind of cool? So like an easy, like quick win from today's like little tactical thing, go claim your company and or your name and build out a knowledge panel. I think there there's me right now. I claimed this knowledge panel. I suggested they use this photo or it's like my thumbnail photo.

And I suggested a bunch of other things to add. Now this changes like every time I lie, I've been checking on it. Like they keep putting in different things. It's really interesting. But go claim your knowledge panel and start doing this to build credibility. Furthermore, Reddit and Google reviews, people we found, we paid for all this very expensive marketing stuff to track our users. Before they bought something with us, we found they clicked on our stuff 11 times, roughly

7 to 11 times. Different things, podcasts, blogs, articles. They were like, they touched, isn't it so interesting, me and Adam did this. They touched like every part of all these different things. And what was our average time? It was like 45 days, is that right? 42 days. And then they would spend $30,000 with us.

And then we were like, what else are they looking at? Reddit. Reddit has 2.2 billion users last month. What are people saying on Reddit about your brand? It's a much more trusted source. If I'm going to look up something, I'm going to go to Reddit and see what the results are. So what we found is actually there was a few things but wasn't that much stuff on Reddit about us. So what we did a couple weeks ago, we went and actually created a Reddit thread for ourselves.

And it was, hey, has anybody ever worked with Bridger Pennington slash FunLaunch question mark? And then I think Adam made the first comment like, yeah, they're awesome, they're really cool. But it started the thread, right? Furthermore, we launched Google reviews for our business to get reviews. Now, a little note on reviews.

This is what's worked for us. You guys cool tactics? Yeah, just give me the real real. So it's E, I could just ask, I love picking on Earl. Me and Earl joined Steven Larsen's thing. How, when did it go? 2019, 2020, something like that. It's crazy, good to see you.

But maybe before that, 2018 maybe. Yeah, 2018, that's so cool, good to see you. So I keep picking on Earl. So Earl, if I'm like Earl, can you go review my business? You may or may not do that, everybody does that. So we did a little different tactic. Take the restaurant analogy. If I'm at a restaurant and the waiter says,

hey, can you review our business? I am like, ah, I'm not gonna review your business. Oh, we'll give you a $5 coupon. And the waiter says, hey, can you review our business? I am like, I'm not going to review your business. Oh, we'll give you a $5 coupon. I'm like, I don't need your $5 coupon. Anybody done this before? But if the waitress came up to me and the owner of the business says, hey, we're doing a competition right now. If you put a review and name one of our employees, whoever gets named the most by the end of the week,

we're going to give them a $250 prize to one of our employees. I, Bridger, am much more likely, if I have a really good waitress, I'm going to put the review and name her, oh, Lisa was so amazing. She helped us out because I want to make sure, I want to gift Lisa, hopefully she wins the $250. Does that make sense? We tried this. Our reviews tripled.

Because our clients are wealthy. They don't need, even if we incentivize them for reviews, it didn't work. But if we said, hey, if you write a review and name an employee that's worked with you at our company, we're gonna do a big reward. Then we're gonna send them and their family to a spa for the day or whatever the thing was.

Does that make sense? Very useful. We got tons of reviews and Reddit things the last few weeks doing this. Kind of cool. So you have an online brand reputation that's going to live now further than you. Okay. Is this useful? Yeah. Should I keep going? Okay. A couple more things I would say. Pay to be verified. This is the, this is, you probably can't see this, but as of recent meta, so it's just Facebook, Instagram, Twitter, which is X and then LinkedIn have all allowed you

to pay to be verified. All of you, this is the best money you will ever spend. Even if you don't have a following, verify your account. Number one, it claims your name, and then it also helps people have a landing page if they meet you. If you maybe don't have a personal landing page, they can land on your thing and meet there. Sound good?

If you're with me, say yes. All right, I'm just going fast. We're going tactics here. I created a homepage just for myself, just so it would sit there. Now this is funny, so this one looks beautiful. This is our, like just bridgeropennington.com, just so we would have some SEO tracking.

We made bridgeropennington.com, which is my middle initial, like five years ago, and it was this ugly, ugly landing page that we made it. Like it was like one of my first attempts on ClickFunnels. You know your first funnel you've ever built? I was like, I'll just make one for me. And I guess that shows you about my ego. I thought it was so cool. I'm going to make a landing page for me. But no, I was like, I was just trying to test out a funnel. It was so ugly. We found it the other day, but it had ranked because it was old. It had ranked so well. When you looked at my name, it was like one of the

top because it just had been around for five or six years. So I would suggest all of you grab your domain of your name and create a landing page that sits there. It'll start ranking SEO wise. And then what we did is we just redirected it to our new beautiful page we just built. Does that kind of make sense? But now it ranks really well. And like it's one of the third search results

when it comes up, it's Bridger O. Pennington. It redirects to bridgerpennington.com. Yeah, useful at all. Okay, next thing. I wanna share something cool. I think this will be one of the most powerful plays in the next 18 months. I debated sharing this or not,

because I didn't want you all to know the secret, but I'm like, my ClickFunnels family, we're here. This is my ClickFunnels crew. I wanna share something I think is very powerful that I think will be a huge thing for marketing in the next 18 months. And then probably like most things, it gets saturated. Everyone uses it, the costs go up

and then they move on to something else. This is brand new. Russell said Inner Circle, you guys have been talking about this a lot. Maybe some of you know about this, but I want to ask the question to cue this up. Didn't Andrew Tate get canceled? You guys remember this?

Remember the COVID days when things were getting shut down and canceled and it was crazy, dude. I do not forget. I'm not forgetting all the crazy things governments and people did during COVID. One of the things was love them or hate them, but Andrew Tate got deplatformed. Pretty much every social media account, so Facebook, TikTok, YouTube, and Twitter banned Mr. Andrew Tate. Why do you still see Andrew Tate stuff all over the place? It didn't slow him down. It almost gave him more fuel.

Isn't that interesting? Like, why? Anybody know? They literally banned him off the internet. And I saw more Andrew Tate content than ever. Anybody know? Clips from other people. Clipping.

He has a community of 100,000 people in Hustlers University, mostly young men ages 12 to 16 years old. He paid them to post his content for them, for him. He would upload a library of Andrew Tate content. Any of these 100,000 members could start posting it online. And he went very viral because he's such a, you know, just crazy person. And he would pay, if you got an account over, I think it was like 10,000 followers, he'd pay you a thousand bucks.

Or if you got a verified account on TikTok, he would buy your accounts from you and or pay you for the views. Did you guys know this? Anybody know this? This is how Andrew Tate became one of those popular people in the world. He had an army of people posting for him. What's up everybody? Russell Brunson here.

I've got something really cool to share with you today that I think is gonna speak directly to that fire inside of you. You know as entrepreneurs, taking risk isn't just part of the journey. It is the journey. It's built into our DNA. We've all had those moments where an idea

hits you out of nowhere and your gut is screaming, go for it. And your brain is like, wait, are we really going to do this? That tension between the bold vision and total fear, that exact leap is what this new podcast season is all about. It's called This is Small Business and Lately I've Been Hooked. Seriously, the host Andrea Marquez takes you behind the scenes with real founders, people who don't just dip their toe in the water.

They cannonballed into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared. What I love about the show is how raw and unfiltered it is. These aren't sugar-coated startup stories. These are moments of panic and pivot and hustle and break through and every single episode is loaded with lessons you can actually apply to your own journey. There's one episode where the founder was literally days away from walking away. But instead of folding, they made one bold move and that move ended up being the game changer. That's the stuff that lights me up. It's like getting a front row seat to the kind of decisions that define people's legacies.

If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step, you've got to check this out. So go follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it. Hit pause on whatever you're listening to and hit play on your next adventure. Stay three nights this summer at Best Western and get $50 off a future stay. Life's the trip.

Make the most of it at Best Western. Visit bestwestern.com for complete terms and conditions. We talked about this at Category Kings a year and a half ago and I was like, man, I wish we could do this. And ta-da, just as a few weeks ago, I was with the founders of WAP. They just created a very easy platform

for all of us to do this. You guys wanna see it? Yeah. I have no affiliation with them. I just wanted to very easy platform for all of us to do this. You guys want to see it? I have no affiliation with them. I just wanted to share with you because I think it's pretty cool. We just spent a bunch of money on it. This is WAP, okay? This is a clipping service that does this for you. They have, I think it's like 15 to 20,000 clippers currently on the platform.

What you do, you probably can't see this, I'll zoom in on one. Here is Mr. Dean Graciosis. He's on there. Okay? I'll zoom in a second, but you'll see this is $1 per thousand views. He's paid out almost $10,000 on this, meaning he's gotten around 10 million views paying Clippers right through this to post his content on different pages on their own personal stuff. It's not coming from Dean. So imagine if you got 10 million views

of other people talking about you and your brand. Wouldn't that be kind of cool? Can I get a yes? Yes. Okay, so let me show you an example. Let's see if the audio works. Should work. Okay, this is an example of a clip.

So this one, this was $5 for a thousand views. It had to be user generated content. This video got 400,000 views and Iyam Grazi paid this kid $2,000 at the end once he got the result. Okay, I'll play the clip for you. Iyam Gazi is giving away $250,000 in prizes, including a McLaren, five Rolexes and more. He's doing this through his Make Money Online Challenge.

I just joined it and it's actually insane. Starting on the 27th of April, we're gonna learn step by step how to make a real income online or from scratch. It's all free and the links in my bio if you wanna join. Isn't that kinda cool? What if you had hundreds of people doing that for your brand, for your challenge right now?

Would you pay a few dollars for that? I know I would. I would allocate some ad spend that goes to Zuckerberg that their CPMs are going through the roof right now. I would allocate some dollars here. Let me show you another one. This is Dean Grassiossi. He got a million views from the clip I'm about to share.

The clipper earned $1,000 cause he, and Dean sets the price. He said, I'll pay a dollar per thousand views. You set the price. And it's just a bidding auction. Clippers can decide it would work with you or not. Okay, I'm gonna share this next one. You guys ready?

If at the end of your life, someone said, how was your life? And you said, it was good. I'll be really sad. As you're watching this right now, maybe you're going through something. Maybe a boyfriend left you. Maybe a girlfriend you found out was unfaithful. I don't know, there's a lot of things.

Maybe you're, you could be stressed about school. Guess what? It won't last. It won't last. And that's really the way life is. I mean, think about it. Okay, you get the point. It's just a video from Dean.

There's no pitch. This is just like a brand awareness campaign from Dean. Isn't that kind of cool? Yeah. He uploads all of his content of, I don't know how much content Dean has. It's gotta be terabytes and terabytes and terabytes of content.

He just gives them all the content. They clip it up, chop it. They, a lot of these clippers are smart. They put it through AI tools that slice it. They'll post 30 or 40 videos to find one that goes viral, which is great. And if they don't go viral, you don't pay them. They only get paid if the views happen.

And WAP has created a great system where they track all the views for you. It does all on the platform. Isn't that kind of cool? Okay, this is brand new. I was with the founders of WAP. They just released this in the last three or four weeks. This is a brand new service and WAP's made it super simple.

Really cool way again, to get other people talking about you in different ways. You'll start seeing, you see a lot of these people on TikTok or Instagram, oh, you gotta check out this brand and this thing. And it just looks like it's organic content. In reality, they might be being paid on the back end

to do a clipping service. Does that sound cool? Okay, I know I'm short on time, probably out of time here. Am I all right? Oh, I'll just go all day then. Perfect, man. Just kidding. I wanna share one last story

and then I'll give the time back to you guys on this. People talk more than you think and furthermore what we do and who we partner with, who we do business with really matters. I'm going to tell a real story. This happened right here down the road in Salt Lake City right here. I was in my career starting out. I was young. I had started this company.

We were taking off. We were running our businesses. At 25 years old, I get invited to this guy's office building. Beautiful. I walk in. This guy is twice my age. He has a private jet, drives a Lambo, Rolls Royce, huge house. Beautiful.

It's right down here in the valley. I walk into this beautiful office. I sit down. This guy pitches me. He's twice my age. I'm 25. Says, Bridger, I want you to be a partner with me. I've got a hundred million dollar portfolio. I need to convert this thing into a fund and help build a big fund. I know you're the fund guy. I'm going to give you roughly 25 to 30% equity in this business and we're going to go scale this thing. Dream come true. I heard like an

ah over here. Dream come true. Right? I go home, I'm like, I'm married. I'm like, honey, we did it. All of our hard work, like this is it. And she's excited. I'm excited. Okay, let's do this. We're like, okay. And I'm a faith-based person. I'm like, we got to pray about it. Pray. I pray over everything. And I don't, God doesn't talk to me all the time, but when He does, I've trained myself to listen. We kneel down. We pray, me and my wife. Again, I don't always get answers, but this time I got a distinct answer, no. Do not do this.

I've decided in my life if I actually ask God for an answer and if He tells me something, I am going to follow. Because then why are you asking in the first place? Too many of us, myself included, we negotiate with God and stuff. It's like, no, God knows what's up. He tells me no. I'm like, cool, we're following. I have no rhyme or reason.

I then leave. The next day I call the guy up. I say, hey, just for personal reasons, I just don't feel good about it. Sorry, we can't do it. He's like, are you serious? And he's like, all right, good, whatever, go on, kind of like you're dead to me, good luck with your life. I'm like, all right.

So I go on, a couple weeks later, I get another phone call from a different guy. Bridger, come meet with me. I'm like, all right. So I go to this guy's office, high story board, we're looking over the valley, it's beautiful, pretty much the same pitch. 100 million dollar fund, he's like, this looking over the valley, it's beautiful, pretty much the same pitch. 100 million dollar fund, he's like, this guy drives a Ferrari, he's a very successful dude, twice my age, let's do a fund together,

Bridger, I want to be my partner. I'm like, that's why we said no to the first one, it's for this one, right? I come home to my wife, same exact story, we kneel down and guess what the answer is? No. Do not do this. I'm like, is this me?

Is this actually God? Is this just a feeling? It was just a feeling, but I really didn't feel good about it. I said, I'm going to follow. I called the guy and said, hey, it's not going to work out. Sorry. He's like, all right, see you. I go live my life.

Nothing comes of it. I go live my life and nothing comes of it. I just run my business. As we start growing, I launch another thing. This is a year, two years, three years, four and a half years later. I've thought about that. I'm like, why did I say no to that? It's so interesting. Four and a half years later, the first guy gets raided by the FBI, takes out his whole company, multi $15 million Ponzi scheme he's been stealing money from people, first guy. Second guy, six months later, allegedly a $500 million Ponzi scheme, CoffeeZilla does a full thing on him on YouTube, blew up.

You probably know some of the people, I won't say their names, but you probably know them because you live in this valley. You'll know the people I'm talking about. I came home, I showed my wife, I'm getting emotional about this, I showed her, I'm like, wow. God is good. We knelt down and we said a prayer of gratitude. We said, that is life ending for someone like me in the financial space to go and be in, even if I was being partnered or somewhat associated with those folks. It just taints your career forever.

I thought, man, God knows more than we do. Sometimes we don't figure it out for a long time. My invite to y'all is, as much as we love to talk business and all the cool stuff, be in tune. Be close to God. I think especially since COVID, our world is kind of in commotion and I think we need more God more than ever, whatever that means to you. I'd invite you to bring that into your business.

I think the ripple effects of everything we do matters. Who you hire matters. Who you fire matters. The offers you produce matter because there are ripple effects in your clients and the people around you, your neighbors. How much influence does a boss have over their employees? Huge. It really matters what me and you do.

And bring the Lord into your conversations a little bit. And it's drastically changed my life and I'm still on the journey. I'm not perfect at all. Um, but I try to be, you guys are amazing. I love the ClickFunnels community. I've loved Russell for bringing me here today and, um, this is a great spot. So thank you so much. My name is Bridger painting.

You guys are amazing people. Thank you all. Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to SellingOnline.com slash podcast. That's SellingOnline.com slash podcast.