Marketing Secrets with Russell Brunson - The Law of the Harvest: Success Starts with Daily Seeds | #Success - Ep. 05

Episode Date: January 29, 2025

Today, we’re diving into one of the most important principles for success in marketing, sales, business, relationships, and life: the Law of the Harvest. In this episode of The Russell Brunson Show, I break down how the seeds you’re planting today, through your habits, strategies, and mindset, determine the results you’ll reap tomorrow. This is applicable to more than just marketing and selling. Whether you’re trying to grow your business, improve your health, or strengthen your relationships, understanding and applying the Law of the Harvest is the key to achieving long-term success. We’ll talk about how to identify the right strategies, create daily habits that make planting seeds automatic, and focus your energy on areas of life that matter most. I’ll also share personal stories, from my wrestling days to building ClickFunnels, that illustrate how consistent effort over time leads to bountiful results. Key Highlights: The 3 steps to applying the Law of the Harvest in any area of life: strategy, habits, and focus. Why success isn’t about luck—it’s about consistently planting the right seeds every day. How subconscious patterns and habits shape your outcomes, whether you realize it or not. My personal wrestling journey: How perfect practice and repetition taught me the value of consistency. How to plant seeds in your business (lead generation, relationships, and more) for long-term growth. Whether you’re an entrepreneur, a parent, or someone striving to improve any area of life, this episode will give you actionable insights to take control of your future by planting the right seeds today! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

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That's selling online.com slash podcast. This is the Russell Brunson Show. What's up everybody? This is Russell. Welcome back to the podcast. Excited to be hanging out with you guys today. We're leading up to Funnel Hockey Live. I am like, like neck deep in presentations and everything.

And so I'm creating all these presentations. As I'm thinking about stuff, like I have all these ideas that flood in my head that don't have to do with my presentations. But I'm like, what do I do with these? And I'm like, ah, podcasts. So I'm gonna jump into this episode and give you guys something that once again is, it's almost like the

byproduct of me mass thinking about things for presentations for FHL. And then it's kind of like the, it's like cutting wood and then it's the sawdust on the side. So here's some sawdust, hopefully it'll be valuable. And I think it would be awesome for you guys. But I've been thinking a lot about it in a couple of different areas of my life,

my business, my life, my family, my relationships, a lot of different places that this concept comes in. I'm sure a lot of you guys have heard this before, but the concept, I'll talk about the, I'll give you the title and the concept and where it comes from and then from there, we'll dive deep into the, like all the stuff behind it, how we can use it to have better lives, make more money, have more success,

all that kind of stuff, like everything ties together. So, the concept is called the law of the harvest. Now, are you familiar with the law of the harvest? You think about this, it's pretty simple. Conceptually, it's like you go out there and you're, you've got a farm or you've got something, right? And you're like, you're planting seeds, you're planting seeds.

If you plant seeds, what happens? Over time, they grow and then you can reap what you sow, right? You sow the seeds and you can planting seeds, you're planting seeds, if you plant seeds, what happens? Over time, they grow and then you can reap what you sowed, right? You sow the seeds and you can reap them. In fact, in the scriptures, in 2 Corinthians 9 and 6, it says, he which soweth sparingly shall also reap sparingly. And he which soweth bountifully shall reap also bountifully.

Okay, so that's the concept is like, if you wanna go out there and, you know, again, I'm not a farmer, but I am from Idaho, so I see farmers, but if they go out there and they only sow a couple seeds, they'll get some crops, not very much, right? But if they sow a lot of seeds, then they have a big crop and they can take it, they can sell it,

they can make a lot of money, right? And so I've been thinking about this a lot at the harvest because it's true in like literally almost every area of our life. If you think about this, like all of our life, everything we're doing right now is like outputs of something we've done prior, right? It's like, if you're in a spot in your life

where you didn't plant seeds for a long time, then right now you're a spot where maybe you're not reaping what you would want to, right? Or maybe you've been planting seeds like crazy for the last year, two years, five years, a decade of your life, and now you're starting to reap the benefits of that, right? I think about myself like when I got into this business,

you know, you guys have all heard me talk about my potato gun story, right? Back then I was like planting seeds and planting seeds and there was a little thing, you know, thing popped up and it was a potato gun DVD, potato gun funnel and they didn't make me a lot of money but it was a little seed, right? But I didn't stop there, I kept planting seeds

and planting seeds and planting seeds, right? And some of you guys have seen the slide deck where I talk about this but like it was like 100, it came around, it was almost 130 different funnels I launched before ClickFunnels. So 130 seeds that I had put out there before ClickFunnels came out, right? But it wasn't just seeds of like funnels I was launching,

it was also like relationships. I was getting to know people, networking, and building relationships, and talking to people, and helping them, and promoting them, and da da da, right? Just planting all these seeds. So when ClickFunnels came about, we had a big following. I had people I could connect with who would promote ClickFunnels.

And so it all came down to like down to this planting of seeds, right? And there's interesting, because I see parts of my business, parts of my life that are drying up now, and I'm looking back in hindsight, I'm like, ah, it's because I stopped planting. Like a good example, like we have a new offer coming out,

and I was like, I wanna get a bunch of affiliates to help me promote it. And I was like, I haven't talked to my affiliates in a couple of years. Like I planted seeds for a decade building relationships, right? Eventually I passed those reins onto Dave Woodward. He was planting seeds.

And then when Dave passed, nobody's really been planting those seeds. And so now it's like, I'm coming three years later, I'm like, ah, like the harvest isn't there. So it's like, okay, I gotta start planting seeds right now. What can I do to start planting seeds as many places as possible to start building those relationships again, right?

So a lot of the harvest is interesting. And I'm going to talk about a lot of ways we can use this to grow and be successful in parts of our life. But I want to talk about like, first off, the main reason why this works, right? And you guys know I'm mildly obsessed with everything related to the subconscious mind. All the books I read are all about that. I recently bought subconscious.com for a really fun project that I'm gonna be working on

with Annie Grace, let me guess, no, her. She's one of our ClickFunnels Funnel Hacking members. But it's interesting, because think about subconscious mind, right? Like, if you look at our lives, like we come into this world and we have a blank slate, right, and then over time, we start building these habits and these patterns.

And unfortunately, it starts when we're little kids, we don't know what's happening, we're just like, all these things in our environment are happening, it starts building these patterns and these patterns. And unfortunately it starts when we're little kids, we don't know what's happening, we're just like all these things in our environment are happening, it starts building these patterns in our subconscious mind. Now most people live and die not ever knowing about this, and they're just on autopilot and their lives are dictated based on stuff that happened when they were little kids.

But for us, it's like we understand that, it's like our job is to start reprogramming our subconscious mind, how do you do that? Well think about it, if you think about the law of the harvest, right, for years, sometimes decades, you're planting seeds you didn't even know, right? Things were coming into your mind, how do you do that? Well, think about it. If you think about the law of the harvest, right, for years, sometimes decades, you're planting seeds you didn't even know, right? Things were coming into your mind,

it could be from music, from family, from movies, from kids, from people at school, whatever. These seeds are all being planted and the harvest is growing and now you're wherever you are today and you already have this thing and the seeds that have been planted, you're like you're harvesting. Sometimes that's not good.

Maybe your health's not good. Maybe your mindset's not good. Maybe your mindset's not good. Maybe your business isn't good. And it's all because of these seeds that were sown earlier in your life and now you're in the spot where you're kind of on the other side of that, right? And so it's interesting.

And so a couple of things, oh, there's a really cool quote from, I don't have the quote in front of me, but Elsie Lincoln Benedict, my favorite author, one of my favorite authors, she's amazing, but she wrote about this in her book, How to Get Anything You Want, which we were republishing soon, which she has been in love, but she talked about how do you stop those negative things? She's like, well, number one is you have to stop watering them.

What's happening is that we've been planting seeds forever, we have all these habits that are happening, but we keep watering with our beliefs and our thoughts and our ideas, and she's like, if you stop watering it, they'll start watering with our beliefs and our thoughts and our ideas. And so if you stop watering, they'll start shriveling and dying, right? So part of it's like we have to stop planting the seeds if we don't want it to keep growing. And number two then is we have to start focusing on what are the seeds we want to plant

to get the outcome we want, right? We gotta reverse the energy. Here's the outcome I want, and what are the seeds we're gonna plant? Okay, I'm gonna go deeper in that here in a minute, but I wanna step back because the first time I learned this was wrestling. Wrestling is like my first love,

it's the first thing I had success with in life. And I never knew these things consciously and I don't know my coaches did, but we did these things, right? It's how I became a successful wrestler. You know, a lot of you guys know when I was wrestling, I started in eighth grade, my junior year, I won a state title, my senior year,

I took second place in the country, went on to college, I wrestled in college. And wrestling for me was like such a perfect training program for me to understand like how to have success, my mindset, my brain, because what would happen is you'd come into practice every day, right? And it was literally like us planting seeds like crazy, right?

And we had to plant seeds in a lot of different ways. We had to plant seeds like I had to be in a cardiovascular shape, right? So if I wasn't planting seeds for my cardio, right? I would reap bad cardio in a match, right? And not only does it never wrestle, if you haven't ever wrestled, imagine this. In high school, it's six minutes, in college it's seven.

But for me to wrestle a six minute match, like you have to be insane type of shape to be able to do that. A good example, when I was wrestling in Boise State, so I was in college, every day before practice, what we would do is we'd get to the school, we'd put on our running shoes, we'd go outside and we'd run with the cross country team.

So we'd do the cross country running practice, planting cardio seeds. Then practice would get done, then we'd go to the stadium, football stadium, put the guys on our backs, we'd go up and down the stairs, up and down the stairs, up and down the stairs to build like, again, our lungs, our endurance, stuff like that.

And at that time, the cross country team would be done with their practice, they would go home and then we would go in and we would start wrestling practice, okay? Wrestlers are built differently. We're a little bit crazy. So I had to plant cardio seeds like crazy to have cardio energy, right?

I don't know if that makes sense, but I had to plant the seeds of cardio to be able to have that cardio energy when I needed it in the middle of a match, right? Number two, strength training. Like I had to plant strength seeds. And so every single morning we'd get up, it's I think it was six a.m., we'd be there six a.m.

to the gym, all the wrestlers together. And we'd get there to the boys' weight training facility. We all lifted together, right? So planting seeds, okay? Because if I, you can't just like end the season like, I need muscles, like I'm gonna go work out. You know, it's all about planting seeds for years, decades leading up to planting seeds.

So I'd have the strength. So I had cardio seeds, strength seeds, right? Then it comes in, now it's like, now I gotta start doing the moves. And what's interesting, what I learned, I had a coach tell me this, I can't remember who it was, but definitely they were genius. But we'd go into practice and we'd practice things, right?

Practice over and like, again, practice things like planting these seeds or creating these like subconscious patterns inside of our mind. I mean, it's crazy, and I don't have to stand in front of me, but like our consciousness, if I consciously, if I'm wrestling, I see a move. If I consciously go for the move, that's one thing. But if I can, if I drill my subconscious

where subconsciously I see the movement, I just hit it. I think our subconscious, if I can run the stat, it's like a hundred extra thousand times faster, right? And so what's happening in the match, if I'm consciously, oh, there's a guy's leg. By the time I shoot, the guy's leg is gone. Cause it's all like, it's just fast, fast, fast, right? So I have to drill something so many times

that my subconscious mind just feels it. And the second it's open, boom, I hit the shot, I take it. If I have to think for, if I think for a half a second, I already missed the shot. Right, so it's like we drill over and over and over and over and over and over again, right? And then I remember after a couple of years in wrestling, I kept missing these shots.

My head was out of position. I couldn't get things right. And one of my coaches said something, he said, Russell, you realize we're in here every single day practicing. He's like, but practice does not make perfect. I'm like, what are you talking about? He's like, no, he's like, perfect practice makes perfect.

If you're practicing the thing wrong, over and over and over and over again, you're gonna get it wrong. And we started looking at my moves, and literally it was like, in wrestling it's all about, it's a game of like millimeters, right? Like shooting my head directly into their thing

versus like to the side of my ear on the side. Like having my head in the wrong position, having like not stepping in the right spot, like hips in the wrong spot, shoulders, elbows are like little tiny things. And so we got back to like in practicing, it wasn't like going practicing hard. It was like, okay, I gotta get perfect practice, right?

Like I gotta figure out like perfect positioning. And so we start drawing slower and slower. It's like planting these seeds, planting these seeds, like building these subconscious patterns over and over and over and over again, right? Until the point where it's like, okay, now I can start going faster and faster. To the point now it's like I can go really, really fast

and it's all perfectly because it's like I'm practicing so many times, right? We build these subconscious patterns inside of our mind. And then what happens is if you've done that correctly, then you go out in the match, right? We build these subconscious patterns inside of our mind. And then what happens is if you've done that correctly, then you go out in the match, right? I shake the person's hand, and as soon as the whistle blows, for me, everything stops.

Like my conscious mind stops. And all of a sudden, this flurry starts happening, it's all subconscious. And it's the craziest thing, like I don't even know how to explain it. Because like, think about this, you're in an arena with all these, 10,000 people screaming, matches everywhere,

whistles being blown, it's like loud, noisy. You come out there, as soon as I shake someone's hand, boom. Then also like you just, everything faded to black. And this match would just happen. And I'm not thinking it's just doing, right? It's just happening. And this, all of my subconscious is just like, we've drilled those instincts so many times.

They knew what to do, when to do it, how to do it, how to respond, how to react, in every situation you can think of. And it's funny because they talk about that, like athletes and other sports talk about, like you get in the zone. That's what it feels like when your subconscious is trained correctly,

you get in the zone and just happens. It's just like the most magical thing in the world. And for me it was interesting because like every time I'd get in bad position or something bad would happen and I get stuck and my subconscious didn't know how to react, all of a sudden like my ears would turn on and I could hear either my dad or my

coach. I knew their voices. I could hear their voices speaking consciously like move your leg, move your arm. And I like, oh, and then also like I'd know. And then boom, I snap back in and it was just gone again into this thing. And so like that's, I don't know, I love sports because I was able to see it, right? And so these, these, these seeds were planning of drilling the move over and over like tens of thousands of times, every move,

every position, every angle, everything. So you just knew what to do and how to do and how to respond in these different situations, right? And that's like the power of like subconscious programming, understanding how to do this, right? And it's so fun. And so for me, it's like, when I think about this, like what we're trying to do is we're trying

to plant these seeds, but you're planting them consistently over time. So they just show up when you need them, right? So again, back to the scripture. He who soweth sparingly also reap sparingly. So if you're not sowing these seeds, if you do it every once in a while, a little dabbling here and there, you're going to reap sparingly. And he who sows bountifully shall reap also bountifully. So those who are doing it consistently all the time will reap bountifully, right? If I just did cardio once a week, my lungs wouldn't have been able to handle the mesh. If I just lifted once or twice a week, the strength I needed would not have showed up off me, right? If I just did cardio once a week, my lungs wouldn't have been able to handle the match. If I just were lifted, you know, every, you know, once or twice a week, the, the strength I needed would not have showed up for me, right? Like that's the, that's the key to understand.

And so for the law of the harvest, we gotta be planting consistently based on what we need to do, okay? Now again, this is not just in wrestling or just in business, but it's all different aspects of life. All right, Funnel Hackers, listen up. It's 2025 and let me ask you, are your B2B ads actually driving results or are they getting

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That's rocketmoney.com slash Russell. And so I kind of mapped out three different steps. You have to really, to be able to do this correctly, the things that most people are missing. And so I'm gonna walk through the three steps and I'm gonna talk about how we do this in different areas of our life. Because the honest reality is we're not just planning

seeds in one area of our life, right? Like right now in my life, I'm planning seeds with my wife, I'm planning seeds with my family, I'm planning seeds with my business, I'm planning seeds with my health, I'm planning seeds with my mindset, I'm planning seeds with my family, I'm planting seeds with my business, I'm planting seeds with my health, I'm planting seeds with my mindset, I'm planting seeds with like future goal, future plans, like future businesses,

like I'm planting a lot of different seeds. And so you have to have a process for it, otherwise it's just sporadic. And then you're like, oh, I have a sparingly over here, but not enough here, and like now my marriage is falling apart. And now this is crushing versus like, okay, how do we come up with a strategy

where we can plant seeds correctly in all different places so that my life becomes what I want. So I can reap a bountifully all the different areas of my life, okay? And it all comes down to sowing. Because again, wherever you are in your life right now, it's, and this is, I hate saying this

because sometimes people can be like, oh, well, you know, you're, I still have people, like some of you guys listening are gonna be like, well, that's not true for me, but it's true. Even in my life, looking at things I'm struggling right now, 100% of every situation I'm struggling in my life right now is because I wasn't planting seeds before. So wherever you are today,

it's about seeds you planted a year ago, five years ago, 10 years ago, has gotten you to the spot you are right now. So now I wanna make you hyper aware of it. You realize, okay, I need to stop watering the seeds that are taking away from what I want, and what are the seeds I need to consistently plant? Okay, so here's the steps, right?

Step number one, you've got to pick a strategy. And this is the key because I see people who just go start planting seeds, but they don't have a strategy. And so this is almost worse because then you're doing all sorts of different things, right? You gotta be able to have a strategy that works.

And also notice that a strategy, not multiple strategies, right? So figure out the things you like to wanna have success with. And what I recommend doing is like, I don't know, I'm such a big believer in finding mentors and coaches. Like find a mentor or find a coach, whoever that is in that area,

and then put on blinders, just focus on what they say, okay? There's probably five ways you can build a business and 20 ways you can get in health, you know, you can lose weight. In fact, I'm as guilty as everyone else. Like on Instagram, I love following all the people who are like the hardcore foodie people who are like, look, they have abs and big old muscles and they're following stuff stuff and one guy is like, oh, I'm all whole foods

One guy's paleo one guy's keto and one guy's a carnivore one guy is vegetarian They're like they're all all the all the dudes look ripped. They look awesome. I want to look like all of them, right? But I'm like if I'm doing that, okay, here's the vegetarian guy. Here's the carnivore right here I'm trying to like plant all different seeds. Do you see how it doesn't work? the carnivore right here, I'm trying to like plant all different seeds. Do you see how it doesn't work? In fact, it's funny, because if I was trying to do like all five

of the cool diets by all five guys, it ends up being like, even if I'm like, oh, I'm just doing some, some vegetables from over here and some meat from over here and some of this to this, like ends up being like 35,000 calories a day and you get fat. Okay, you don't look like any of those guys.

Okay, I gotta pick one of them and then focus on, I don't care which one it is, but pick one. Okay, you wanna be vegetarian? Cool, follow the vegetarian guy, looks like the way you look. You wanna be a carnivore? Cool, find the carnivore guy that looks the way you like. Like find the person that's doing what you want

and then put on blinders and follow them, okay? And then, so that's number one, picking the right strategy. And by strategy, I'll say, AKA a coach, like find that person, right? And then finding this in all areas of life. In your relationship, who's got a really successful relationship that you envy?

You're like, oh, I wish it was like that, okay? Find this person, what do they do? Figure it out, hire and pay them, whatever it is, right? Same thing in your business, in your traffic generation, in your, like, your mindset, like, it's the same thing, like, picking the right strategy, okay? And then shutting down all the rest, you just focus on one for each area of life.

Sorry, you can have multiple strategies, but there's one for health, one for relationships, et cetera, et cetera, right? Okay, so that's step number one, picking a strategy. Step number two now, here's where we start the planting of seeds, okay? Planting of seeds are all about figuring out the habit.

It's funny on the video version, it's like I got a Russell Brunson face in the background, so like the camera keeps making that the center and my face blurs out and it's like my background's on focus and back and forth. So I'm back on the camera for all my people on YouTube watching this. Okay, step number two are habits.

So what are habits? Habits are the planting of seeds. Habits are all the things you do that are habitual, meaning it happens over and over and over and over again. Okay, you guys know this, right? So now that I figure out, okay, here's the strategy, right? So for example, for me in my life, like I wanted to get closer to Christ.

Like that was a big thing this year for me is like I feel like I've fallen away. I haven't been planting the seeds. Therefore, I'm not harvesting. How do I have a relationship? How do I understand him? How do I, all that kind of stuff, right? So for me, it's like, hey, what are the habits

I need to implement into my daily routine that are gonna be planting the seeds consistently and constantly and consistently throughout this year so that I can reap the fruit of it in the future, right? That's the question. By the way, there's a really cool app we created. It's free. Go to whatsmymorningroutine.com. You can use this to plug in your thing. That it in the future, right? That's the question. By the way, there's a really cool app we created. It's free.

Go to whatsmymorningroutine.com. You can use this to like plug in your things. That's what I do, right? So I go to whatsmymorningroutine.com and it gives you a calendar of the week. And I'm like, okay, every morning, if the strategy I want, the strategy I want is I'm gonna read from these two books

every single day, they're gonna get me closer to Christ. I need at least 30 minutes a day to do that. So I gotta find out in my calendar, how do I plug in this thing into the, like hard-coded into the DNA of my day so that habitually every single day I'll be planting that seed so that I can reap it in the future, okay?

So that's number one. Okay, and then I'm like, okay, what's the next thing? Okay, I wanna get, I wanna be healthy, okay? So for me it's like, I've got two sides of my mind. Like I've got, well I guess there's a couple sides. There's like nutrition, there is the, like weight lifting, I love weight lifting, and there's the cardio. Okay, so for me it's like, I've got, well I guess there's a couple of sides, there's like nutrition, there is the like weight lifting, I love weight lifting, and there's the cardio.

Okay, so for me it's like okay, who am I, who's my guy, or my gal, who's the person, I'm putting on blinders for nutrition, who's the person for weight lifting, who's the person over here, right? So I have those different things, and then I come back, and now I need to habitually do this, only way to do that is to actually plug it into my morning routine, there it is, okay I'm back,

sorry my camera keeps focusing on, anyway, sorry There it is, okay, I'm back. Sorry, my camera keeps focusing on, anyway, sorry, ADD Russell, I'm back. Okay, so I go back to my morning routine. So okay, if I'm gonna do this, okay, nutritionally, what am I eating? So in my, what'smymorningroutine.com, I go into plug in, here's where I take the supplements, here's what supplements I take.

I take in the morning, afternoon, and night. I plug that all in, so now it's happened, it's hard-coded in my day, it cannot be taken away, and now those seeds are planted every single day. Okay, then my muscles, okay, which day is my lifting? I'm lifting here, here, here, I hard code that into my daily routine, boom. Now it's happening, I can't move it, right?

Then it's like, okay, now I need cardio, for me, only cardio is wrestling, so where am I plugging in wrestling? I plug those things in. When I got into wrestling, I swore I would never run again. And then I gained like 40 pounds. So I do some wrestling, I swore I would never run again. And then I gained like 40 pounds. So I do some, but I try to make all my cardio wrestling because I love wrestling and it's fun

versus like all the other things. So anyway, but then you gotta come back, plug it in, hard-coded in, right? And those habits are into the routine. And now that I can start planning those things habitually and over time, they are going to bring forth fruit, okay? Mindset, where do I get my mindset training? Okay, where are the books I'm reading?

Where does that fit into the schedule? If I don't plug in the schedule and hard code it, not gonna happen. So I hard code it in, if you figure out the books, boom, now my mindset, okay? Now I need to generate leads every day. What does that look like for me? Okay, well for me, I gotta do very certain things.

Like I got to do content, like I have to do this podcast. Right, for me, we're publishing two podcast solutions I need to record for a week, right? To get ahead of it. So I gotta figure out. So for me, every single day, there's certain time I block out, okay, Russell's doing a podcast.

I lock out of time, it makes it happen, right? Every single day. Hard to code it in, planting the seeds. If I plant seeds over time, consistently over time, boom, it's gonna grow. YouTube, how do I do it? Instagram, how do I do it? Let's start figuring out all the things there, okay?

Customer fulfillment, how do I, how do all my customers be happy? How does that look? Okay, I gotta show up. So where am I showing up? Over here, I'm doing live trainings. Over here, I'm doing this thing, right? So I'm starting taking all the things there, okay? Customer fulfillment, how do they call my customers be happy, how does that look? Okay, I gotta show up, so where am I showing up? Over here I'm doing live trainings, over here I'm doing this thing, right? So I'm starting taking all the things, all the strategies I figured out,

I gotta turn them into habits, right? And I gotta plug them into my actual routine, into my schedule so that consistently I am actually planting those seeds. Otherwise what happens? We have good intentions, right? The road to, what do they say? The road to hell is paved in good intention.

I was gonna get in shape. I was gonna diet. I was gonna read the scriptures. I was gonna do, like, we have all these things we were gonna do, right? And to be successful, it's not what we were gonna do. It's like, it's figuring out what's the strategy, plugging it into the routine so it's habitual,

so that planting of that seed happens every single day, right, and that's step number two. I think about this in wrestling, like in wrestling, my coaches luckily dictated my, not so much in high school, but in college, my coaches dictated every minute of my life, right? So I knew this, and they knew that here's the seeds we have to plant that are going to reap bountifully

the results we want as an athlete, okay? And so they hard coded it, so I didn't have a choice, but this was happening, mindset, nutrition, diet, or strain training, cardio, wrestling practice, all the things were blocked in there and there's a little block in the middle for school, right? Everything else is in there. So they were making sure that we were sowing our seeds

every single day, right? I think that's, for most people they don't do that though. There's a time when you're young and your parents make you do it and then there's this transition point. And I was lucky for me, I had multiple things that forced me to plug in, right? I went on a mission for my church for two years,

boom, they gave me a schedule and it was all, all of the time blocks were blocked in where I was gonna be habitually planting seeds to be able to harvest what I wanted, right? And it just happened, right? When I got done with my mission, I was at wrestling college, boom, same kind of thing. And then after I got into wrestling, I got married and it was like freedom. Like we didn't have anything. So for years, my wife, I was wrestling in college. Boom, same kind of thing. And then after I got into wrestling,

I got married and it was like freedom. Like we didn't have anything. So for years, my wife and I were just like having fun. It was great. But guess what? I gained 40, 45 pounds. I wasn't making money. Like all the things, like I was not planting seeds.

We had a good time, but we never had a chance to reap bountifully, right? We were reaping sparingly. And what didn't come for me, it was honestly, we decided to go to Tony Robbins' event and he lit us on fire. It was like, okay, I'm stepping up. Like I gotta get back to where it was when I was,

you know, when I was at the peak of my mission, the peak of my athletic career. Like there was a time when I was an athlete. I'm like overweight now. Like I wanna be an athlete again. Okay, how do I become an athlete? I gotta get back to sowing the seeds that create an athlete, right?

Cause I had been sowing so sparingly that there was nothing to pull up from it, right? So that's how it works. Okay, so step number one, you gotta pick a strategy. Step number two, you gotta make it habitual. You gotta tie in and create habits around all the things that you are trying to do, all the seed planting you need to do.

And for me, I don't know, for me personally, it's like first thing in the morning, end of the day, and like lunch hours where I tie in the habitual things, right? And then I have big blocks of time in between where I can do whatever I want or I need to do. But everything else is happening is blocked in, right? And so that's kind of how I do mine. All right, step number three then is figuring out like,

where are you going to actually apply this stuff? Okay, and again, there's a lot of places you can do it for all you guys and it's gonna be different. But I would recommend in different areas of life picking things, right? So I wrote down a list of a bunch of them to think about. Number one, it's gonna be different, but I would recommend in different areas of life picking things, right? So I wrote down a list of a bunch of them to think about. Number one, it's gotta be your mindset, okay? Think about this.

Your subconscious mind has been programmed. It's right now you're coming here, you're trying to stop watering the old seeds, cutting down the grass and start planting these new seeds. And so the first thing begins like, okay, how am I gonna consistently and consistently be planting these habitual seeds into my mindset, right? And so for me, it's all about like,

you know they say like you are the average of your five closest friends, right? Your revenue is the average of five closest friends, your weight's gonna be the average of your five closest friends. Like I'm gonna be believing that, right? So, and the reason why is because we have our conscious mind, right?

That it's kind of like, it's standing guard. It's like the central of our brain. So it's taking things and like, whatever it allows to get in your subconscious mind, we'll get programmed. So for me, it's like, if I wanna fix my mindset, number one is I have to make sure that the things I'm inputting that I'm consciously choosing to listen to, to watch,

are gonna be the right thing for me, right? So for me, it's like, I listen to a lot of podcasts and the purpose of the podcast is not for me to, not supposed to give me like more strategies, that's not what I'm trying to do. Cause a lot of people get overwhelmed, cause like I listen to this guy's podcast and this, I'm trying to do this and they're trying to do all sorts of stuff.

Like for me it's like, no, I have a plan. I'm not deviating from my plan. I know what it is, it's structured, it's like this is the plan. I'm listening to podcasts because I'm trying to have the mindset of the people that I'm following wear off into my subconscious mind, okay? For a decade plus of my life,

I listened to Dan Kennedy every day. And the reason, because the way he thought about marketing was different than anybody else in the world. I needed my subconscious mind to start thinking like Dan. So it wasn't like everything Dan said, take a note, I'm gonna do it. I just listened to him tell stories over and over and over

and he said, I gotta start thinking like Dan Kennedy, okay? I started finding other people like Tony Robbins, Tom Bilyeu, like other people I really enjoyed, Napoleon Hill, like I listen to those things. Not so much I'm trying to add something new to my, to my to-do list or new strategy, you know? More so for me, it's just like, I'm trying to get into their mindset.

I wanna hear them tell stories, hear them figure out how they solve problems, because the more I do that, the more my brain's like, oh, well, this is what Dan would have done, this is what Tony would have done, this is easy, right? Okay, because I wanna get around that. So for me, mindset's all about finding the podcasts, the books and things like that.

The people that I respect the way their brain works and I want my brain to work more like that and my whole job is these are seed planting. There's planting seeds all day long, trying to figure out so that I've got a stronger mindset so I can dominate when I need to, okay? Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy and suddenly it hits

you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages or a designer to refresh your landing pages or someone to do customer support to help you to handle your growing audience. The problem is you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed.

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Remember when it comes to hiring, Indeed, it's all that you need. Hey Funnel Hackers, I want to talk about building your business. You've got the idea, the passion, the drive, but here's the thing. Setting up the legal stuff can feel like a total roadblock. That's why you need Northwest Registered Agent. They're like the dream team for business formation. With just 10 clicks and 10 minutes, you can build your entire business identity. I'm talking about formation paperwork, a real business address,

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You get more when you start your business with Northwest Registered Agent. Don't wait, protect your privacy, build your brand, and set up your business in just 10 clicks in 10 minutes. Head to Northwest Registered Agent today and start building something amazing. All right, number two is your health. Your health functions like, I didn't realize this till, again, here's Russell's history and timeline.

I was a little kid, started wrestling, got really good at wrestling, won a state title, took second place in nation, went to college, got awesome, ranked in the top 10 in college, never placed, unfortunately. And then my senior year graduated, my wife got pregnant, boom, she gained 50 pounds, I gained 50 pounds, then she had twins, she lost 50 pounds, I stayed 50 pounds overweight,

and for eight years I was overweight, right? And I was building my business, I didn't know though, cause for yourself you feel the same, you feel like more, I felt more tired and stuff had twins, she lost 50 pounds, I stayed 50 pounds overweight, and for eight years I was overweight, right? And I was building my business, I didn't know though. Cause for yourself you feel the same, you feel like more, I felt more tired and stuff like that, but I didn't realize like the negatives of it, right? I didn't care about being healthy, right? And then, I don't know, I went to a couple of wrestling practices

and I was just like, oh, I can remember going back to a Boise State to go wrestle and the coach had me wrestle with heavyweights, I was like, what? I'm like, no, my 165 pounder's like, not anymore. I walked in with the guys, my team's like,ights. I was like, what? I'm like, no, my 165 pounders, like not anymore. I walked in with the guys and he was like, Russell, what happened to your face? I'm like, what are you talking about?

He's like, your double chin, like your face is huge. I'm like, oh, I didn't, I had no idea, right? And so I finally was like, okay, I gotta get my health under control. And I tried a bunch of things, but nothing really worked. So finally I went and I actually hired a coach. His name is Sean Carlson. In fact, he's my coach again right now.

Hired him, started going three days a week, go to workout, train, ran, lifted, all kind of stuff, right? And then in a 10 month period of time, I went from, I can't remember, 30% body fat down to, I think I broke double digits. If not, it was like 10, 10 or 11, maybe 9%, but somewhere down there, right?

And then the craziest thing happened to me, okay? What I was not expecting, I thought I was gonna look awesome, which I was excited about that? What I was not expecting, I thought I was gonna look awesome, which I was excited about that. What I was not expecting happening is that I was not tired during the day. Like I didn't realize how the extra weight on me made me tired and sluggish, right?

And when I lost the weight, I had more energy. I could keep going. I could get twice, two, three, four, five times more stuff down the day than the average person. It was insane. I was like, this is a cheat code. Like being healthy is a cheat code to making money. Because because what you can get done in a day, I can get done in two

hours. And I got five of those, eight of those throughout the day, right? And so like, it was huge to me. So I understand you, like, your health is a big important part, especially if you want to make money. But even if you don't, like, like it's it's just it's key. So it's like, okay, how am I gonna fix my health? Okay. And again, I could teach a whole book on this. There's different levels, right? Number one is like, you got to get you got gotta get control

of your caloric intake. Like if you don't know how many calories you eat in every single day, like that's number one, right? You gotta know because the size of your, like how big you are is all based on how many calories you're taking. Like that's number one. I had no idea, so I went and figured out,

in fact it was Hermosy back when they showed me the mathematical formula to figure that out. But you gotta figure out how many calories, and the key is like tracking it for like a month or two months or three months. Like every time you put food in your mouth, go to like one of the health trackers and type in, it'll show out how many calories, and the key is like tracking it for like a month or two months or three months. Like every time you put food in your mouth, go to like one of the health trackers and type in, it'll show you how many calories a day you're eating

because you probably don't know, okay? So number one is like getting that under control to figure out, okay, here, like, because how big you are is 100% based on calories and calories out, for sure, okay? So that's step number one. Step number two with health then is then figuring out how macros work, right?

Fats, proteins, carbs, like that's the next rabbit hole to go down, right? So after you've got your calories under control, now it's like, okay, now I want to like look differently, right? Because you can have your calories under control, be really skinny or being really muscular, right? And that depends on your fat, your fat protein carb ratio, right?

How you're gonna do that. So that's phase number two is like figuring out the ratios that you want for the body type you want, right? Do I wanna be a bodybuilder? Cool, way more protein. You wanna be skinny, you wanna run forever? Cool, you need carbs. Like that's cool, there's a lot of ways to do it,

but it's figuring out like, again, what strategy do you actually want for your health, right? And then third phase is, so it's like how you look, like overweight, underweight is like calories, right? And then like the type of body is the macros. And the third is how you actually feel, which is the quality of food you put in, right? Now shifting from like eating garbage,

even though it fits my caloric intake, to like I'm gonna eat really nutrient dense food. Also like you feel better too, it's insane. So those are things like I'd be, there's some, maybe I'll do a podcast just deeper on just that specifically, but just some things I think there's like, here's how you get your health under control.

Those are the phases I look at, okay? All right, now we'll transition to business stuff a little bit, right? So business, this is the interesting cycle in most business owners. This is what happens, right? They get in the world, they start focusing on building a list, building leads, they're getting leads,

they create a product, they sell it, they make a bunch of money, they're like, oh, that's amazing, and then they have this existing list, right, and they sell another product, another product, another product, and over time, that list will atrophied, it'll shrink, it gets smaller, smaller, smaller, so eventually their business is struggling.

And they come to me me and they're like, Russell, I used to have to make so much money back then, but now I'm not, I can't figure it out. Like it doesn't make sense. I'm doing the same things I used to do. I'm like, are you now? And then they'll tell me like, yeah, I have a list. I sell stuff to them.

They're like, they used to always buy, but now they don't buy anymore. I'm like, how'd you build lists? Like, oh, when I first got started, I was focusing on YouTube videos and podcasts, all sorts of stuff to build my list. I'm like, cool, how much stuff do you now? They're like, well, I don't do any of that now.

I have a list, I just sell stuff to them. I'm like, ah, see, there you go. What's happening today in your life is because of the seeds you planted a year ago, two years ago, three years ago. Most of the time when people come to my world and their business is struggling, it's because they had stopped planting the seeds

of lead generation, lead flow. It's crazy. Or I see people who are sitting here building a funnel, building a course and their focusing all sorts of stuff and they haven't started planting seeds that actually matter, which is the seeds of getting lead flow, okay? The second you decide you're gonna build a funnel,

the second you decide to be an entrepreneur, you gotta start planting those seeds, which means you gotta start publishing now. If you're at Traffic Secrets, what's the first thing I said? Like you gotta start publishing today. Don't wait till tomorrow, like today, like if you're building a funnel, stop right now.

Step number one is publishing, getting something out there today. It can be Facebook, Instagram, YouTube, podcasts. I don't care, but it's getting your message out there so you're following, you can start following you. Because the worst case scenario is you spend two years, three years building a funnel on a product and you launch it and there's nobody there to see it.

Okay? Planning seeds now. Okay? And the next worst thing is like people who who got a business that's struggling now, it's like, I can't figure out, you stop planting seeds, okay? Go back to driving traffic. If you're not always consistently,

like the lifeblood of your company is leads. If you're not consistently every day focusing on getting new blood, new people into your world, your body, your business will deteriorate and it will die. Okay, what happens if your blood runs out, you die. Like lead flow is the blood of your business. So step number one is you got to start, okay? A lot of you guys different phases,

some of you guys like I'm learning this stuff, I'm reading the books, Russell, cool. The second you read chapter one of the book, you should start publishing. Like you need to go, it's time to start. Like we need to stop stopping, right? And start going through it. So that's number one, it's like you've got to start

like planting those seeds, okay? And so if you're building a business, habitually you got to plug stopping, right? And start going through it. So that's number one, it's like, you've gotta start like planting those seeds, okay? And so if you're building a business, habitually you gotta plug it in, okay? I gotta start driving traffic today, even though I know my business is gonna be live in a month, we're not three months, we're six months now. Like, if you know it's coming someday, planting seeds starts today, okay?

For lead flow, very, very important, okay? Man, there's so many, like, yeah. So, plugging that in, being part of it. And then, just all the other parts of your business, right? Like, every single day, putting in, working the funnels and traffic, like all the things. So, I can go on a list like this forever and ever. I just mapped out a couple of them

because I think those are the ones that habitually you need to plug in, right? Mindset stuff, health stuff, lead flow, right? And then inside of that, now it's like, cool, now we're gonna build a funnel and launch it. Now we're gonna build a course and launch it. Now we're gonna do an event and launch it. Now we're gonna do like whatever,

but like those are the things that are gonna make you successful over time, okay? All right, I'm going to end where this started with the scripture, right? The law of the harvest. He which soweth sparingly shall reap also sparingly, and he which soweth bountifully shall reap also bountifully. All right, you guys, that's the key.

If you wanna be successful in this or any area of life, it's time to start. What do you do? Number one, figure out the strategy. Okay, so you're not just planting rando seeds all over the place and like hoping for the best, right? No more random seeds. You're gonna be planting the correct seeds

in the correct order, okay? Number two, you gotta create the habits. How do you create the habits? Okay, you can do it through the pad of paper, you can go to whatsyormorningroutine.com, free app if you guys want to, okay? You go over there and you start mapping, okay, every single morning, this is what's happening,

this is where I'm planting my seeds for personal development. Here's where I'm planting my spiritual seeds, here's where I'm planting my physical seeds, here's where I'm planting my food seeds, here's where I'm planting my traffic generation seeds, like I'm mapping those things out and then I habitually make it part of what you do every single day, day in and day out, day in and day out. That's how it becomes a habit.

Habits don't magically just bubble up, right? It comes from you scheduling it. When it's scheduled, it's on the calendar, then it's a habit, then you actually do it, okay? And then figuring out where are the places you wanna apply that to, right? Your mindset, your health, your lead flow. But again, it comes back to other things, your relationship.

Where are you blocking out time with your spouse? Where are you planting those seeds? Where are you planting out time with your spouse? Where are you planting those seeds? Where are you planting out time with your kids? How are you planting those seeds? Where are you blocking out all these different things? I remember Garrett White when I first started following him, this is the very beginning of ClickFunnels journey, but he used to post every single day,

it was before he had the Date Your Wife podcast, but it was like, I wish I could remember what he used to say, but he always talked about date night, date night, date night, right? And then he'd look at Garrett, he talks about every single morning, he does his morning meditation and he's communicating with God

and then he texts his son and his kids and he's texting, he's planting the seeds every single day. And you hear about the story told at one of the final highlights about his son who was estranged, he hadn't heard from him in years. He's like, I just text him every day, every day. He didn't respond back to me for years. But he's like, plant the seeds, plant the, every day. He didn't respond back to me for years. But he's like, plant seeds, plant seeds, plant seeds.

And eventually it turned his heart. They came back, became friends, right? But it's constant, consistent seed planting. We are planting the right seeds, okay? If you're planting the wrong seeds or no seeds, what does it say, right? He which sow sparingly shall also reap sparingly. So you're planting our seeds

or you're planting the wrong seeds. Okay, our mind is, Earl Meyngill talks about this in The Stranger's Seekers, like our mind is amazing. He's like, whatever you plant, it'll spring up. He's like, if you go and plant nightshade, which is a poisonous plant, it'll spring up death. But if you go plant something amazing, it'll spring up. It doesn't care what you plant. All it matters is that whatever you plant is going to grow. So it's making sure we're planting the right things, right? And they were actually planting. Again, he who sowed bountifully

shall also reap bountifully. So there's your thought for the day, is what are you planting? What are you sowing? And are you sowing a bountifully consistently, habitually, day in and day out? Because whatever's happening in your life today is a result of the seeds you planted a year ago.

So what you wanna happen in a year from now is all based on the seeds you're planting today. It needs to become the focus. Thinking about it, talking about it, scheduling so it actually happens. I hope this is helpful for you guys. If it was, if you're listening to the podcast, please rate and review, let us know.

Obviously this is like one of the first few episodes of the new season, which hopefully you guys enjoy. If you watch this on YouTube or wherever else we'll post this, please comment down below, let me know. I'm enjoying this kind of content, kind of the new shift to the Russell Brunson show from some stuff we were doing in the past. And if you guys are enjoying it, let me know,

because I get more pumped by giving you more stuff. And for you guys, I'm curious down in the comments below, wherever you comment, let me know, like, what are the things that you are focusing on? You know, obviously mindset, health, lead flow, relationships, like what are other things that you are consciously planting seeds to be able to create a subconscious result in your life.

I'm curious about that. Thanks so much, you guys, I appreciate you all. And thanks for listening to the Russell Brunson Show. Now, obviously if you want to sell stuff online, you're gonna need a good funnel. But if you want a great funnel, then you're gonna need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world,

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