Marketing Secrets with Russell Brunson - The Lens Of Curiosity

Episode Date: January 20, 2020

One of the keys of success, is breaking the pattern of frustration and rebuilding a pattern of curiosity. On this episode Russell talks about realizing that he sees things differently than other people. Instead of getting frustrated with a situation he gets curious as to why it is that way and figures out a way to fix it. Here are some of the awesome things you will hear in this episode: Find out what experience Russell had that helped him forego frustration and jump straight to curiosity and be able to fix a problem. See why Russell thinks being frustrated puts the problem on someone else, whereas curiosity brings it back to you. And find out how you too can switch your brain to look through the lens of curiosity instead of frustration. So listen here to see how curiosity helps solve problems, while frustration puts the blame on someone else. Transcript - https://marketingsecrets.com/blog/277-the-lens-of-curiosity Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, what's up everybody? This is Russell Brunson. Welcome back to the Marketing Seekers Podcast. I'm pumped to be here with you guys today. Today, I want to talk about the difference between being frustrated and being curious. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That

is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. I hope you're all doing amazing. I'm excited to be with you guys here today and talking about something interesting that came up in the conversation I had yesterday. I was talking to one of my coaches. She's been someone who's coached my inner circle members for a long time. She's someone who now is coaching my executive team and she's also coaching me.

Her name is Mandy Keene and she's amazing. It was interesting as we were talking about stuff, she something super fascinating i'd never heard before and she said hey i was talking to john parks about you and he said there's an interesting thing that you do that most people don't do and i was like oh well what's what's that and she said well most people when they launch a funnel or they launch a project or something and it doesn't work they get frustrated like oh why didn't this work i followed instructions like i did the thing like what's wrong with it what's wrong with me what's wrong with you know and they get frustrated. Like, oh, why didn't this work? I followed instructions. Like I did the thing. Like what's wrong with it? What's wrong with me? What's wrong with, you know, and they get frustrated when something doesn't work. And so the most interesting, fascinating thing about

you, Russell, is that you don't get, um, you don't get frustrated. Instead you get curious. Like when something doesn't work, she said, it's almost like you, you, you get more excited when it doesn't work. Cause you like sit back and like, oh, why did that not work? Like what was the reasoning? Like what was the psychology? What was the, you know, what were the, was it the process was wrong? Was it the words? Was it the message? Was the video? Was it, was I disconnected? Did I not talk to the audience? Like, um, and she's like, you get curious about it. And it opens up this whole new world of possibilities where most people get frustrated and they want to walk away. And I had never, um, first off, I never noticed about that about myself. Second off, I never noticed that about myself. Second off, now that I am aware of that a little bit, I'm like, oh my gosh, what an amazing gift, what an amazing pattern to understand.

So many of us go out there and we create something, we do something, we put it out there. And if it fails, or our definition of failure, then we're frustrated. And as soon as you get frustrated, it's interesting because then you stop yourself, right? You can't keep making progress when you're frustrated. Because when you're frustrated frustrated you're putting it on somebody else like oh well you know it was the market it was the thing it was the i didn't the instructions were wrong the the process didn't work or you know we always have someone else to blame it on that's what causes frustration because you're frustrated because it's outside of your

control and when you start shifting it instead looking like oh this is interesting like i'm curious now like like like why did that not work? And you shift it instead of, instead of, um, taking the control away that you do, like you do when you're frustrated, you, you maintain control, you keep control. And now you're, you're in control of like, okay, this didn't work. This is exciting. I'm curious. Why did it not work? What do I need to change? What is the tweaks with the changes? And it starts opening this huge world of possibilities for you. And I think for me, I really started looking back, like, what, where did I develop that? And it wasn't something I'm sure I wasn't born with that. I think most people as kids, we get frustrated about every little thing we bump into, right? But what's interesting is I was thinking about this. And

I remember when I, and I've told this story to some of you guys before, some of you may have heard this before, but when I was first wrestling, it was my junior year. It was a year that I thought I was gonna be a state champ. I was so excited. And my very first match out on the mat, I went out there, wrestled, and I lost to the kid who'd taken second state a state champ. I was so excited. And my very first match out on the mat, I went out there and wrestled, and I lost to the kid who'd taken second state the year before. I remember being devastated and broken and just like, all my hopes, my dreams, my aspirations were just shattered on the very first match of the season. And I remember being frustrated.

And what was interesting is that my dad was up in the stands and he videotaped my match. And my dad, thank heavens, didn't get frustrated. He got curious. And that night I went home, I went to bed and I was moping and sad because I was frustrated because it was outside of my control. This guy beat me. He was stronger than me. He was better than me. Whatever the excuses were, they got me frustrated. And instead of my dad was curious. My dad started watching the match. He watched it over and over and over and over and over again. And that night, I don't think he went to bed the entire night. And when I woke up in the morning,

my dad had a smile on his face. He said, I know how to beat you. I know how we can beat him. I'm like, what? He's like, come here. And he got me down on the carpet in my house and he started drilling with me. And he's like, you shot here, his hips went here

and you shot this and this is what happened. I remember at first being annoyed. So I'm like, no, dad, he beat me. He's better than me. I'm like, I was frustrated. And as my dad started showing me stuff, I started getting more curious. I was like, oh, how did he do that? Why did that work? And we watched them together. And for

the next four months, from the first match of the season to the state finals, every single day, my dad and I were curious and we practiced. We tried to figure out how do we beat him? How do we beat him? How do we shift our hips? What are the little nuances, little tweaks, little changes we have to make to be good enough to beat him? Okay. I was no longer frustrated. I was now curious. And when I had curiosity, I had control of the situation. So I took that curiosity and we started practicing and practicing and practicing. And, um, four months later, wrestling season in high school is four months long. Um, the very first match of the season, I wrestled this kid and in the state finals, I had him again. I hadn't wrestled him any other times the entire season.

Um, uh, I think I, I lost the initial match 9-3. In the finals, I stepped out against him and I wrestled him. And I ended up beating him 9-3. And the most fascinating thing is the thing that he did on me, the move that beat me that I had never seen before, I never understood, that I was frustrated because, like, oh, I don't even know how to do this. And I became curious and we learned it and we mastered it. It was the, I literally used the exact same move on the finals on him that he'd done to me four months earlier. And it was the

move that beat him. And it all comes back to the curiosity. And so for you guys, as you're going through life, and it could be anything, it could be business, could be your personal life, could be relationships, could be family, could be school, could be a million things could be business. It could be your personal life. It could be relationships. It could be family. It could be school. It could be a million things, right? I've seen it in athletics for me. I've seen it in business for me. I've seen it in my relationships with my wife, with my kids, with my friends. You see it over and over again where you hit into a wall and the default your brain goes to is frustration.

And the problem with frustration is it puts it outside your control like, oh, I'm frustrated because these things I can't control are there. But instead, if you shift it to like, huh, why did that not work? Why did that conversation with my wife turn bad? Why did the thing that you encountered with my employer, why did it not work? Why when I sold this thing, did nobody buy? Why when I stood on stage, did nobody run to the back of the room? And you start getting curious. You start studying, looking at other people like, what did they do different? Why did they get a table rush? Why were they able to grow a company when I wasn't? Why were they able to have a better relationship with their spouse, their kids or their family or their employer, whatever it might be. And you start looking at through a lens of

curiosity, it changes everything because now you realize you do have control. In fact, you're the only person that has control. And now you start looking at things differently, start acting differently, start becoming somebody different. And that is the magic of curiosity. And so I want you guys, um, to start thinking about that as you're going through different. And that is the magic of curiosity. And so I want you guys to start thinking about that as you're going through life. Every time you get frustrated, to pause and just stop yourself because frustration is a pattern.

Okay, it's a pattern we've learned since birth and our default is gonna be slip back in that pattern, slip back in that pattern, right? Because it's like the pattern we know and we feel comfortable with. And it's like, oh, I know how to get, I know frustration, right? Frustration, I get there, I'm angry

and then like, I don't have to do anything. But instead, stop that stuff, stop the pattern. Tony Robbins talks about like, a pattern is like, oh, I know how to get, I know frustration, right? Frustration. I get there, I'm angry. And then like, I don't have to do anything, but it says, stop that stuff. Stop the pattern. Um, Tony Robbins talks about like a patterns, like a record, right? We have to stop it. We have to scratch the record. Like you scratch the record, you break the pattern and say, look, I'm not gonna be frustrated because I'm putting that control on somebody else. Instead of me, I'm curious. Like, why didn't that work? What can I do differently? How can I change this? What can I tweak? What can I learn? Who do I need to become to make sure this works the next time we break the pattern, we develop a better pattern. If all of us can destroy the pattern of frustration and develop a pattern of curiosity,

we'll become better at all aspects of our life, our businesses, our lives, our athletics, our sports, our friendship, our family, our relationships, all the things that matter when we shift from frustration and start looking at things through the lens of curiosity. So hope that helps you guys today. And not just I hope it helps you from this point moving forward in your life. If you start looking at things through this lens and it starts today and it happens tomorrow

and next week and next year, my guess is that it'll shift the destiny of your life. So this could be just another podcast you listen to, another video you saw on Facebook or Instagram really quick or it could literally be a turning point in your life um and i hope you take it that way um anyway it could change everything for you thanks so much appreciate you guys for listening and i will see you guys on the next episode bye everybody hey everybody this is russell again and really quick i wanted to invite you to

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