Marketing Secrets with Russell Brunson - The Loneliest Job In The World...

Episode Date: August 24, 2018

But everything changed for me when I discovered ONE thing during my business journey. Listen to how I handled and overcame feeling like I was in "The Loneliest Job In The World". On today's episode Russell talks about why being an entrepreneur is the loneliest job in the world. Here are some of the awesome things you will hear in this episode: Why it's hard to find support and others like you when you first get into the business of being an entrepreneur. Why going to events made it easier for Russell to connect with others like him, and to help him find vendors to do the things he couldn't. And why it's so important to go to Funnel Hacking Live, especially when you are first getting started, and why it's one of the best events in marketing ever. So listen here to find out why you need to attend events, and how you can get your tickets to Funnel Hacking Live. Transcript - https://marketingsecrets.com/blog/the-loneliest-job-in-the-world Learn more about your ad choices. Visit megaphone.fm/adchoices

Good morning, everybody. This is Russell Brunson. We're about to start a Marketing Secrets podcast episode. I'm heading to the airport. I almost just got in a wreck. Literally live on radio. But here we go. Let's have some fun. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets,

how do we market in a way that lets us get our products and our services and the things that we believe in out to the world, and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. All right, everybody, so heading to the airport, I'm about to go to a secret meeting. There's 10 people that got invited to the secret meeting and I'm not allowed to say anything else about it. Is that crazy? I am like the worst secret keeper in the world. People are like, hey, Russell, can you keep a secret? Like, no, why would you tell me? I've written two books

that literally all they are is me showing every secret I've ever heard in my whole life. So don't trust me with secrets. And this is killing me, but I'm gonna tell you everything that I'm not allowed to tell you. Everything I'm allowed to tell you, I'll get in trouble. So Brandon Bouchard set this thing up. Oh, I don't fucking trouble for that crap anyway. And he like messaged a bunch of people. He's like, this is a secret meeting of a bunch of Titans of different industries, all moving together to plan world domination. It's kind of like the Illuminati, I think, or maybe the Bilderberg group, or I don't know. Something cool. Ninja like that. Maybe not.

Anyway. So I meet all these cool people. And I'm like the internet software nerd dude who's coming. And there's like all these other legit people who are coming. One of them is like a multi-billion dollar a year supplement company. There's, I can't tell. I'm in trouble. Anyway, I'm excited. So I'm heading

there right now to the airport to go fly to hang out with those dudes for a couple of days. And then, uh, from there flying to Dana Derrick's Dream 100 conference. Um, Dana did me a little favor last year. Uh, when we were doing the viral video launch, we redid the sales page for ClickFunnels and he flew in and spent a week. Uh, actually he didn't fly in. He's scared of planes. He, he, he literally like found a dude who's like a retired truck driver and paid the guy to drive him to Boise, which is like a, I don't know, 30 hour drive. And so he sat in the back car, like worked on stuff while this dude just drove him, which is insanely cool. So anyway, I love Dana. He learned how to fly since then.

And he was like, oh my gosh, this is way faster and easier. But a year ago he was, he was scared of airplanes. So he drove to Boise, spent a week with me, work on a sales letter, got me an overalls, um, doing the whole go dancing. It was funny. And in exchange, he wanted me to speak his event next year, which is now this week. So flying out there talking about some cool things. His whole, his whole thing is about the dream 100, which is exciting. And, um, I've been working on the traffic secrets book, which is coming out and there's a whole foundational layer of dream 100 and how it ties into like all the different marketing channels i'm going to be sharing that for the first time live on stage uh which i'm

excited for it's kind of me testing out the concepts for the book and getting people's feedback uh the first time so it'll be fun i'm looking forward to that that's what's happening for me right now um and in that vein, I want to talk about something interesting. So I'm heading to this event. Like, why do I still do events? Why do I still go to events? Why do I run events? And the reason why is because my life was changed by going to live events.

So I was an internet nerd who sat behind my computer all day thinking I was the stuff, right? And I don't know about you, but entrepreneurship is the loneliest job in the world. Right. Um, especially when you're first getting started. Cause like nobody believes in you, you're, you're, you know, depending on who you are, but most of the time, like spouses don't believe your friends don't believe like your coworkers. I literally, I was building my, my first internet company. I was also painting at a paint place during the summer breaks. And the owner of the paint shop was a friend, or the paint whatever company was a friend.

And I remember I would tell him all the stuff I'm learning about and I was so excited. And then at first it was like a cool thing and then I believed it was going to work. So I could talk about my dreams, my visions, what I was going to try to create and do. And it's funny because you think that people will be supportive of that and be like, oh, that's amazing. You should do that. But guess what? They're typically not. In fact, at that point where, um, uh, I would come into work and the owner of that company and other people would start teasing me like, Hey, Russell, why are you here today? I thought you were going to be retired by now. Oh, I thought you're going to be a millionaire. Why are you here? Like all sorts of stuff like that. Um, my, uh, my family,

my brother, who's editing this and his wife, who are transcribing this will laugh at this part. Um, but, um, we, when I was a kid growing up, I used to order all the junk mail, right? And I would read all the junk mail and people how they're making money. I was like, this is the greatest thing in the world. I would always tell her, I'm going to be a millionaire. Like I'm going to be a millionaire so soon. And my brothers and sister and everyone would tease me like, Oh, Russell, you millionaire yet? Oh, are you a? And I'm like, No, I'm still working on I'm 13. Give me some time. And but it's just funny, because you expect initially, everyone's gonna be like, I'll pump for you. But what you find out is that at first, they're not they're like skeptical. And I think a lot of times it's because they love you. And they care about you. And they don't want you to get hurt, right? Because it's, it's a scary road. And so typically, people aren't super like, sweet, you should chase these entrepreneurial dreams. They're more like, oh, like, dude, like, you should just like, do what everyone does and just kind of, you know, do the normal path. And again, they have good intentions. But that's typically what happens. So entrepreneurship,

at first is very, very lonely road. And so for me, I was, uh, I still remember I was, um, doing my thing behind my computer. And back then this is like pre Facebook pre, like it was hard. Like there were some forums you can go talk to people, but, um, it was still really, really lonely. And like, um, I didn't have anyone to talk about. I just like was reading and learning. And I explained to my wife and she'd like, look at me like, I have no idea what you're talking about. I'm like, ah, that child, other people. And they're like, that sounds awesome. And I explained to my wife and she'd like, look at me like, I have no idea what you're talking about. I'm like, ah, and I tell other people and they're like, that sounds awesome. But like, it was just tough. And so I remember the very first event I ever went to, um, uh, I went there and, um, a couple of amazing things happened. The first off I went there and I got to

the room and it was like, um, I think it was about four or 500 people in this room. And I got there and instantly I was just like, oh my gosh, there are other people on this planet that think like me. Like these are my, these are my people. I remember thinking that I remember like sitting in the hallways talking to people and stand up late at night and in the hotel rooms till like three or four in the morning. I was like, I can't believe I'm having these discussions with other people who actually care about the same thing I'm talking about. And we'd geek out on it and talk about the ups and the downs and the struggles and the ideas and the concepts. And like, like,

oh, it was, it was like, like plugging in life in my, in my body as I was going through this, this process. Right. And so I'm, I'm, I'm found my tribe of people and I finally had these connections. And when I left the event, it was amazing because, um, I had these, I had friends, I had people I could call on the phone and Skype and talk about it. And like, and it was cool. I, so that was the first thing is I found my people. Number two is I started finding vendors. Like I didn't know where to find people to do all these different things. And I'm in this room with all the, you know, at the time 500 or so people. And I'm like, I mean people and some guys like, Oh yeah, I do whatever. And I'm like, what? Like, I need it. I need that. And then someone's like, I do this and I do this. do this and like i built out my rolodex of people that are able to help me in all the different

aspects and it dramatically sped up my my um my process and what was cool is because i met him face to face it wasn't like i went to their website and i contacted them through contact form and they didn't know who i was it was like it was like hey do you remember the day we were hanging out and it was funny for me like they'd always go to the bar afterwards and i'm like the you know the clean cup mormon kid he's like i don't know what to do at a bar so i go to the bar with him because i wanted like keep talking to everybody and it was funny because like they're all drinking and i was like and first time i ordered like a water and and again i know nothing about drinking and so like the guy came back like hey do you need another scotch i'm like i don't even know what

that means like or vodka i don't even know what that means. Like, or vodka. I don't even know, like whatever the drinks are. Right. And I was like, Oh my gosh, people here think I'm drinking. Like, this is awkward. Like, I don't want people to think I'm drinking. Cause again, I'm the clean cup Mormon kid. Right. So I was like, Oh, so I started ordering milk at the bars. It's so funny. And so they bring me out this big old cup of milk. Cause I was like, I don't want people thinking I'm drinking. And, uh, and so I have this big like cup of milk and people come to me like, what are you drinking? I'm like milk what are you drinking i'm like milk like what i'm like one mormon so i don't drink like well why would you order milk i'm like because i don't want you guys thinking i'm drinking so like anyway so i'd go so like i'd have this connection point though and so i like call people up i'm like hey this is russell

they're like russell my guy i'm the dude who's drinking milk with you at the bar like oh you're the you're the mormon guy i'm like yes i am and like we had instant connection and rapport and so it was easy to start doing deals because, because they had that connection point, right? Cause I had connected with people and met them. So that was the next huge, huge benefits. Number one was I found my people. I had friends now who I could communicate about this, this thing I was geeking out about. Um, uh, I had relationships. Number two is I will meet with vendors and find all the different pieces that I needed to help grow my company. Right. Um, number three, um, is I had a chance to go to the event and actually learn from people, which was really, really cool. And so for me, it was like, it was interesting. Cause like I had

kind of focused on one thing, but the event promoters had brought in different speakers, different topics, and it helped round me out. I started understanding like, Oh, I can remember, I didn't know what copywriting was. And my very first event, there was this dude, uh, Michael Fortin, who's a great copywriter, talking about copy and conversion. I was like, what? I didn't know that was a thing. Who knew I needed a headline?

I didn't. And I remember him talking about conversion. And it was funny. I never split test. I didn't know what split testing was at the time. But he was showing all these split tests like I did. A red headline versus a blue headline. This is what happened.

I did this versus that. And I was like, oh my gosh, I'm taking notes. And all of a sudden like I went home and I was able to like take the test that he had, he had figured out. And I just, I just modeled it. Right. Like I remember one of his tests was like a red headline out converts a blue headline. I was like, he's serious. So I'm back to my, to my little funnels back at the time I wrote a headline and made it red. And sure enough, guess what? It increased conversions. And I gave myself a raise and I was like, Oh, this is amazing. So I started learning these amazing things

and coming back and implementing back into my little funnels I had at the time. We didn't call them funnels back then, but we called them mini sites. Went back and edited out my little mini sites. Oh, crap. This happens when I'm not paying attention. I'm late to the airport already.

I'm podcasting. Oh, dang. And the freeway is completely jam-packed. All right, guys, you are going to be part of a live experiment to see if Russell can make it to the airport in time to go to his top secret meeting with the Bilderberg or the Illuminati. Anyway, we'll podcast the whole process because if I don't make it, then we'll just keep going.

It'll be fun. All right, so anyway, where did I leave off? Okay. So met friends, met connections, started learning really cool things in, in different areas. I wouldn't have ever assumed and thought like brought new, new concepts and strategies to my mind. Uh, number four, amazing thing that happened was at this event. And this, this event is different than like funnel hockey live, but this event, it was a multi-speaker event where every speaker spoke and then they sold. Now this was the first time I had ever seen something like that. Some of you guys have heard me tell this story before about how I got into becoming a public speaker, but I was a shy, awkward, nerdy kid who never talked to anyone ever. Super introverted, still am.

And anyway, so I'm sitting there. It's the first event. The first speaker gets up. He talks for 90 minutes. I still remember his Mike Lipman., um, uh, if he doesn't know Mike Lippman is dude's awesome. And I still remember to this day that he taught this concept about, uh, he said, amateurs focus on the front end. And I was like, what? And he's like, yeah, these CDs we sell, it costs me $30 to sell a CD. And he's like, but guess why I'm winning? I'm like, why? He's like, cause amateurs folks on the front end, I have this backend thing. And he started talking about like, everybody buys a CD. I call him the phone. I saw him coaching. And I was like, what? Like my whole world was just shattered. Right. And he started talking about like, everybody buys a CD. I call him on the phone. I saw him coaching. And I was like, what?

Like my whole world was just shattered. Right. And he's telling this whole thing. And I was like, amateurs folks on the front of my whole business point. I've been focusing on the front end and I don't want to be an amateur. I want to be a professional. And he's like professionals,

you know, they go in the hole on the front end so they can make their profits on the backend. And it was like, boom, paradigm shift. And in the end of it, he sold the program.

It's like, Hey, I'll teach you guys how to do this whole thing. I'm doing free plus shipping CDs and then calling him on the phone and selling of it, he sold the program. It's like, hey, I'll teach you guys how to do this whole thing I'm doing. Free plus shipping CDs and then calling him on the phone and selling coaching. And he sold the fight two grand. And I watched as people in this room started jumping up and running in the back of the room. And I was doing the math.

I'm like, two, four, six, eight, ten. I'm like, that dude just made $65,000 in an hour. I was like, I've never even experienced something like that. They made more money in an hour than I made entire last year. Right. And the next guy gets up and he starts speaking about something. And again, I get these epiphanies, the haws. Oh, and then like he sells something and then I'm doing the math and that guy sold like a $5,000 thing.

I'm like five, 10, 15, 20, 20. I'm like, that guy made a hundred grand. And like my whole world, I saw how people were selling. And like, it's funny to me nowadays when people are like, I went to an event and somebody sold and I was all upset. And I'm like, what event was it? And like, it's a marketing and selling event. I'm like, so you went to me nowadays when people are like, I went to an event and somebody sold and I was all upset. I'm like, what event was it? I'm like, it's a marketing and selling event. I'm like, so you went to a marketing and selling event.

You had a chance to experience somebody sell something and you got upset about it. Like at the 10X event this year, it's funny because I, some of you guys have heard the story. I went to the event. There were 9,000 people and I sold $3.2 million in products in 90 minutes. And it's funny as this event was there to teach people how to sell. I had a couple of people, uh, I saw in like in Facebook afterwards, I went to the TEDx event, but you know, uh, Russell's presentation was good, but then he just sold something at the end. And I'm like, dude, you paid to learn how to sell. And you

watch somebody orchestrate a $3.2 million hour. Like that was worth more than the price of a mission. Like you should be studying and dissecting and diagramming everything I did. Right. So for me, I'm like, I'm watching each speaker get up on stage back here and I'm watching it. It was just like, it was, it was like seeing behind the scenes of everything I dreamt about doing. And I started, and that's like how I went on this whole path of like, I have to learn how to like sell from stage and, and, and doing these closing techniques and how to tell stories. I learned watching people as well. For those who came to last year's Funnel Hacking Live, some of you may or may not know this.

We only sell one thing at Funnel Hacking Live, so it's not a multi-day. Everyone's pitching and selling. There's only one thing for sale. The only thing we sell is the actual R2 Comic Club X coaching. We only open it once a year, and it's at the event. The only way to buy it is at the event. And at last year's event, um, for those who were there, I did $12 million in sales, um, at the event. And so it's like, if you want to learn how to sell coaching or consulting or anything like that, like, like if you watch the process, we orchestrated

the thing, like, like that alone is worth the price of admission times a hundred. Right. And so like at the event, I learned how to sell. I started watching this thing. I started learning how to break down presentations. And so that was another unintended benefit that I had. And it went on and on and on. But the event literally changed my life. So why am I sharing this with you guys?

Well, a couple reasons. One is I'm going to this event this weekend. And I go because I know that transformation happens at events, um, faster than anywhere else. So I love going to events because I love seeing people have that transformation. Um, if it was, if, if I wasn't married, didn't have kids, I'd be going to three or four events a week. Um, that's how, that's how important and how impactful they are both for me as an attendee, but also as a speaker, like I can have more impact on someone there face to face in a

room that I can ever in a million years on podcasts or webinars or any virtual means. And so that's a big part. Number two is we have Funnel Hacking Live coming up. And this year is going to be amazing. The first year we did it, we had about 600 people come. The second year was 1,200. Third year was 1,300. We sold out in like a month.

So I was like, oh, we should probably make it a little bit bigger. Last year we had about 3,000-ish. And this year we're going to have about 4,500. Um, we've already sold almost 2000 tickets, so there's not going to be a lot more. But what's interesting to me is as of today, we have 65,000 active ClickFunnel members. We have less than 5,000 tickets. So it's like less than 5%. Is that the math? I don't know.

Whatever math is. It's like 5% of all active ClickFunnels members will have a chance to come to it. Yet it's the thing that of all things we do, it will have the biggest impact on somebody's business and on somebody's life. Um, it's interesting as, as we were talking about this yesterday in the office, we were looking at two comic club wall. And if you've ever seen my, my pictures, like we've got the entire bathroom hallway is, is wallpapered in Two Column Club Awards.

Now the kitchen is completely wallpapered. There's so many people that have now hit the Two Column Club. It's like, I don't know, 300 or 400 people now. We have the Two Column Club X program, which means they made over $10 million. We have a whole wall of just those. I think we have 25 or so people have hit that now, and it's going up every single day. We're sitting there talking, and as we're reading the names off, we know most of the people.

How do I know all these names? And like the interesting thing behind the majority, not all of them, um, but the majority of all the people who are on the wall is they come to our events. Like it's weird. Like what, what are the top 1% doing? Like I'm a big believer in modeling, right? Like I look at like, what is the top 1% doing? They're going to live events.

So what should I do? I should go to the live event, right? Like I look at like, what is the top 1% doing? They're going to live events. So what should I do? I should go to the live event, right? Um, when you come to fun, just like understand it and get our events, not like any other event. Ours is closer to a rock concert than a marketing seminar. Um, I've gotten a lot of marketing seminars. It's hard to stay awake at pretty much all of them. Um, honestly, like I don't need to be rude, but it's, it's insane. Like the, Oh, like, I don't know, marketing for whatever reason, people have not done a good job. And I've tried to be the person who made marketing fun again and sexy and exciting and like bringing the energy and making it what it should be.

Like this is the most exciting topic on planet earth. Like we should be freaking out, going crazy, jumping and screaming and dancing because we learned something and two things happen. Number one, we make a crap ton of money. Number two, we change somebody's life. Like what is more exciting than that? And so I think the last, I don't know, decade or two decades or since the Pony Express began and we had direct mail, like marketing events have always been boring and I'm trying to

like make these things exciting so that all of people like me will actually come to him because if there's entertainment, it's exciting and fun. Like it's awesome. So that's number one. Funnel Hacking Live is different from anything else you'll ever experience. I promise you that. What's up everybody. This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well,

and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JP Morgan Chase did a study and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right. Less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately.

It's not the time to be gambling with your finances. So, Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all.

It's at 70% off. And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthy consultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs,

it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's Working Geniuses are. And that's important because it is from there, we figured out exactly what people's working geniuses are.

And that's important because if you're building a team or a company, you gotta figure out, make sure that you have, first off, the right people, but make sure the right people are sitting in the right seats on the bus. And this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com

and there's two Gs in the middle, workinggenius.com. But I got you a 20% discount on the assessment, which is only $25. So don't stress, it's not an expensive test at all. But you get a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two Gs, working genius, two Gs in the middle, workinggenius.com.

And then use promo code secrets, S-E-C-R-E-T-S at checkout. You get 25% off. But then go take the test. Again, it takes you 10 minutes. But even in a 10-minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot

that's going to give you the most joy, number one. But then number two, it's going to make sure that you are, with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code SECRETS for 20% discount. Take this test for yourself and for your team.

And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. The speakers we bring people like I've never heard of any speakers. Why not? I'm like, cause I don't bring the dudes and the ladies who are on every single stage speaking. People come to our events are people who are actually doing it. They're ClickFunnels members. There are two comic club winners.

There are people who are doing unique, interesting things that you would never have a chance to see unless you had the bird's eye view like I do. I'm watching everybody. I'm watching 65,000 members. What are the funnels that are interesting, that are different? And so I'm able to bring those out. So those are the speakers you're going to hear from. People in different markets, different industries who are doing the most fascinating things that you can look at and you can learn and bring it back to your specific business. So the learning is second to none. the most fascinating things that you can look at and you can learn and bring it back to your specific business. Okay.

So the learning is second to none because again, most people aren't polished stage presenters. These are people who are your peers, people who last year were sitting in the audience who are now looking at you. Like for example, what am I, I'm excited for all our presentations. One that I'm really excited for. Um, some of you guys know Jamie cross, Jamie cross came to funnel like two years ago, um, at the bottom of her, you know, her, her journey, like struggling financially. And she came to the funnel hacking live. She had a mission. She, um, she had like literally like a revelation, like I need to start this soap company. And so she starts this like natural soap company, right? And she's, she hears the voice in her head. So you need to do this thing and she's going and

she's doing it and she's moving forward and, and, um, but she doesn't know what to do? And she's, she hears the voice in her head saying, you need to do this thing. And she's going and she's doing it and she's moving forward. And, and, um, but she doesn't know what to do. And she comes to this thing and she's out of money and I'm talking about perfect webinars. And she's like, I'm selling soap. I can't do a webinar for soap, but you know, I was led to come to this thing. And so I'm going to do a perfect webinar for my soap. And she does a webinar. The first one bombs, second one bombs, third one bombs, fourth one. And she keeps trying and trying and trying. She's like, I, this doesn't make any sense, right? I get tons of people who are like, Russell, I read expert secrets, but I'm selling physical products. Doesn't make sense.

But she didn't say like, this won't work for me. She said, how can this work for me? How can this work for me? And she kept doing the webinar, doing it, doing it. And she kept tweaking it and modifying it to eventually she came out to, she made a five minute webinar following the exact same process in the perfect webinar. Like it's insane. She had a Facebook live at five with this five minute webinar selling a physical products soap. Her natural soap she creates in her basement. Well, she used to.

Now she's big time as it's been growing really fast. But she did it and finally, boom, one of the webinars she did hit. It's a five minute perfect webinar selling soap and it hit within like six weeks at $130,000 and it was like, boom, off to the races. And it's funny. After that, she joined the inner circle.

She was all in. And it was crazy. This is the coolest thing in the world. The next year is Funnel Hiking Live. So exactly a year later, she's at Funnel Hiking Live. I believe, if I remember the story right, I think it was her anniversary. It was either her anniversary or birthday. I think it was her anniversary.

And it was like the day at funnel hiking life where we were delivering two comic club awards on stage to everybody and that morning she came in she's like we we hit we crossed two comic club like today we literally passed it it's our anniversary it's a huge thing i was like you serious she's like yeah she's like but it's probably too late for me to get the award i'm like are you freaking kidding me like this is the best time on earth to get the award so So she went and like submitted all the fine, all the financial numbers. We, we, we, uh, found it. It was like, oh my gosh, she literally hit it to the day that the two common words were being handed out. And so we had a chance to bring her and her husband on stage and give them this award on stage.

And so I'm excited because again, two years ago, she was attending last year, literally at the event during the two common club where she earned her two common club. And this year she's going to be showing like, hey, if you're selling physical products, here's my five-minute perfect webinar. And she's going to talk about it. And then she's literally going to do her five-minute webinar on stage. Like, how cool is that? And you guys are going to see it.

Like, here's somebody who did a thousand perfect webinars for physical products to crack the code on how it actually worked. And then you're going to have her explain the concepts behind it, how it worked, what a funnel looks like. And then she's actually going to do it live for you and then you're going to have her explain the concepts behind it, how it worked, what a funnel looks like, and then she's actually going to do it live for you, and you will see her do the webinar. If you're selling any product, physical product, digital product, anything, how valuable is that?

You're not going to get that anywhere else on planet Earth, but she's going to come and share it. And so for me, I have this bird's eye view, like what's the fascinating, interesting things that are happening inside our community? And we bring those people to share what they're doing. they're doing. Okay. So that's, what's going to happen. Funnel Hacking Live. Um, and you're going to learn from these people, um, that are, ah, ah, I can't even, I can't even tell you like how excited I am, um, for the people that are coming. Um, all right. So that's number one or two. Uh, after that, you're, um, what's going to

be really cool is we have, um, um, we're launching our new Funnel Rolodex. Let me know about that. If you're a service provider and you want to be in our Rolodex, go to FunnelRolodex.com. We're building out the thing right now. We're having literally a networking meetup with everyone in the Funnel Rolodex. If you're like, I just don't know how to write copy or do my images or my design or I don't know how to build a funnel. All the different sticking points you're stuck with, cool. Come with those sticking points and we'll introduce you to every single person in our community who can do those things for you.

So like here's the top 10 best copywriters. Like hire any of them. Here's the best designers, the best programmers, the best funnel builders. Like they're all going to be there and you can come and just build your network, build your own Rolodex of people that are going to build your funnels for you. So like all those excuses you've had in the past like why you can make it work, they're obliterated. We just exploded them by handing you my entire Rolodex of providers that you can use, which is awesome. You're going to be inspired.

You're going to have a chance to watch the new OUR film. Last year we showed an OUR film and then we raised over a million dollars for OUR while we're sitting there in the room. We have the second documentary is going to be live and we're going to have a chance to view that with you guys at the event. Um, I promise you that will shift your perspective. It'll shift your mission. It'll, it'll shift your life work.

Um, that's going to be amazing. There's going to be, um, I'm going to be sharing stuff I've never shared before. Um, the new things we're doing, the new up and coming things, um, we're gonna be releasing new features. Uh, last year, front hiking live, we gave, uh, features to, to a whole bunch of people that, that still have not live in the app for anybody else. So you get features about six months ahead of time before everybody else does, which is exciting. We will sell one thing.

So, oh, Russell, is it going to be a pitch fest? No, but I am going to sell one thing. We will sell the Two Common Club X program. You have a chance to see how did Russell sell this. Like, let's see Russell do a perfect webinar live, and let's see what happens. Does he get a table rush? Does he bomb? What happens?

What doesn't happen? Like, you'll have a chance to see that, right? If you want to get into our high-end coaching program, be part of the 2ComicalX program, the only way to do that is to actually like this is the doorway you have to go through to be able to come. We don't allow people in any other time throughout the year except for through this door. So like you'll see those things. We've got so many cool things. Lindsey Sterling, if you guys know Lindsey Sterling, she was someone who was on America's Got Talent. Um, she made it two or three rounds in and the judge was like,

you're out of talent. You're never going to make it. She is a dancing violinist, right? Um, she's like, ah, she's an artist who creates and does these new things. But what she does is so different. Nobody's ever heard of it. No one's ever heard of it. Dancing violinist. So, um, on America's Got Talent that after a little while, they're like, you're just not going to make it. Sorry. They kicked her off. And instead of like being all little while, they're like, you're just not going to make it. Sorry. They kicked her off. Instead of being all bummed, she's like, you know what? I've got something unique here. I'm going to do something.

She went out there just like any of us and she started doing what? Building her following, building her tribe. She had a YouTube channel. She started doing music videos, started doing some stuff. Very quickly, she built a following of millions of people and now she's one of the highest sought after artists in the world right doing dancing violinist like it's insanely cool um she also has a part with our and so there's this really cool time so we have lindsey sterling coming and i'm gonna interview her on stage talking how she built the whole how she built her whole empire and then she's gonna do a private concert for us you are gonna see lindsey perform um oh and i've actually seen her in concert before

and it is insane and the fact that we have her coming is oh, because it's not just like we could have done a concert like oh, we're going to bring somebody to come sing to you but no, it's someone who's like she's from the same foundation that we're from, right? Like somebody who is an entrepreneur who has a vision and a dream

and was told no yet she said, all right, well how can I you know, I got told no through all the typical means but like how do we build this thing online? Let's, let's leverage YouTube and joint ventures and traffic and generation and following subscribers and like, and let's, let's, let's do it the grassroots way, the same way that we're doing it. And she built a huge following and has been a huge successful business.

And so you're going to find out how she did that. And then she's actually going to perform. We're going to have a chance to see her art, um, up close and personal. And like, I can't even tell you how excited I am for that. It's going to be insanely cool. And it goes on and on and on. There's so much stuff, you guys. Anyway, I just want to tell you that because tickets are for sale right now.

They won't be for so long. We will sell out. We sold out every year in the past. The first 2,000, and I think we only have like 200 or 300 left this morning. So this may not be for everyone. But for the first 2,000 tickets sold, what we're doing is I took all of the last four years of funnel hacking lives and I took all the presentations. I put them on a preloaded MP3 player. And then we have this dude, um, Tim Castleman who comes to every single funnel hacking live and he takes notes of every presenter and

like his notes are insanely good. And then he sells them afterwards for a couple hundred bucks every year. So I went back and I acquired the rights back to all the last four years notes. And I put them in the spiral bound binder. It's like 400, 400 or 500. It's like four or 500 pages of notes of all the speakers. And so the first 2000 people, especially for you guys who love podcasts, because you're listening right now, it's literally four years of our events. You listen to MP3 player and you have all the notes pre-done.

So you can take notes on his notes of all the last four years. And I want you to do that. So I want you to like binge, listen to it. So when you show up to funnel hacking live, like you're up to speed and like, you're able to hit the round, the ground running, um, uh, so much magic inside of, uh, the, the MP3 notes. Like I, um, literally the, um, we had the first binder shipped to our office yesterday and I was holding it and I'm holding this fat, huge binder of all the notes and this MP3 player. I was like, I would have paid conservatively $5,000 for this alone. Um, and, and we're literally giving it the first 2000 for free.

So if you, if you're coming, like you should get that gift cause it's insane, but it's only 2000 and we pre-sold it. 755 tickets sold before the event started i think we've sold like six or seven hundred right now maybe more than 800 anyway whatever the numbers are but when the but we only got 2 000 physical copies um and so the first 2 000 people will get that shipped out as well so if i was you and you're like dude i want to listen to like 800 hours of funnel building stuff like even if you didn't didn't come to the event, go buy a ticket to the event just for that alone. But you should come to the event because it'll change your life. Anyway, that's the process, you guys.

The last thing I want to mention is so far before the event's even started, I've already spent over a million dollars to put this party on for you. Now, if I had a friend who is obsessed with marketing and funnels, and you're obsessed with it as well. And he spent a million dollars to throw a party. And all I gotta do is cover the thousand dollar ticket cost to come to the party. I would totally come right. Like, and that's not some kind of exaggeration. You guys, like we feed you guys at all the events. I had to prepay for the food. Um, I had to prepay for Lindsay. She doesn't come free. I had to prepay for other speakers. Like we're a million dollars right now before the events even started just to throw this party for you. So if you're trying to like convince your spouse or your company or your friends, be like, look, this is the deal. One of my friends, he's this insane funnel building marketing nerd and he's throwing a party.

He spent a million dollars on this party so far. I have to go experience it. If you tell some of that, if they don't like say you definitely should go to that, like they're crazy. Right? So for you guys, like hopefully you hear that and you're like, yes, I'm in, I'm going to go to this party. Cause one of my friends and I'm your friend, well, my friend Russell, he spent a million dollars to throw a party. I'm not going to miss it. Um, we only throw a couple of parties a year and they're worth coming to, uh, last year we had fun hiking live, which was insane. And then we did, um, uh, we threw a bubble soccer. We said, again, it's book a world record event. And we had people that were too, like we only do like one or two parties a year. And this is, this is the big show you guys. Um, I promise you, if you come and you play full out and you

experience it, this will change your life. And I know people throw that around all the time, but I'm not kidding. Ask anyone who came last year, ask anybody who has been to any of our fun, lacking life events. It's not a typical event. Um, I have friends who events are happening at a similar time and their events, you will learn good content. I promise you, you will. But this is more than that. This is, um, this is a life transforming experience. Um, yeah. And, uh, we do it different. We do a special, we make it, we make it, um, worth your time. So that's it. You guys, it's gonna be Nashville, Tennessee this year. Um, I promise we will, we will, we will put on a show that you will never forget and it'll change the trajectory of your life. It's funny. When I went to Tony Robbins date with destiny,

he said something kind of similar and I didn't, I didn't know if I believe I was like, cool. Yeah, I'm gonna go to event. And it was interesting as he talked about, he's like, I went to Tony Robbins' date with Destiny. He said something kind of similar. And I didn't know if I believed. I was like, cool, yeah, I'm going to go to the event. And what was interesting is he talked about it. He's like, this event will make a shift where the focal point where you're going is just different, right? Instead, what's going to happen, though, if you look at a year from now, five years from now, ten years from now, your entire destiny, you know those things, like the small hinges swing big doors. Like this little small hinge will change your trajectory. And then you look at where you end up a year from now, five years, not 10 years from now, like a decade from now, like in beyond, it'll, it'll radically shift the trajectory of your

life from this point forward and forever. Um, I promise you that. Um, and if not, let me know, I'll give you money back. Cause seriously, like I'm not, I'm not in this for the money. Hopefully you guys know this at this point, I'm in this because of the transformations. If I can get you to the event and I can give you the same transformational experience that Jamie Cross had, right? Where she's struggling and a year later she's got a Two Karma Club award. And now a year later she's getting picked up by, I mean, her company is growing so fast, right? And it started with this shift, the date with destiny, the, the thing that we're going to be doing a funnel hacking live.

So this is your official invitation. You guys, I want you there. You need to be there. You want to be there. Um, make it a priority. Um, if you're getting married that weekend, tell your spouse, like we need to move it. We can get married any weekend, but funnel hacking live only happens this weekend. If you've got some other thing happening, like shift it, move it.

Like you need to be here. And if you're not, I guarantee you, you will be kicking yourself as you're watching the four or 5,000 people that are there with me experiencing this. As you're seeing them on social media crying and shifting and changing and growing. And then you'll see as their businesses explode. I promise you, you will be kicking yourself forever if you were not there. So this is your official invitation. Now is the time.

I am almost to the airport. I went back roads, which I'm actually going to get there almost an hour early. So we did pretty good. So there you go, you guys. Funnel Hacking Live tickets are on sale now. Go to funnelhackinglive.com. Funnelhackinglive.com are on sale now. Go to funnelhackinglive.com. Funnelhackinglive.com. W-W-W dot funnelhackinglive.com.

Go get your tickets. Give them for you. Give them for your spouse. Give them for your community. We have a lot of people right now who are bringing their entire communities. Like they got their tickets and they go into their Facebook group. And they're like, hey guys, we're all going together. And they'll get 10, 15, 20 people all come to them together.

That way it makes the experience even more fun. I highly recommend that. Like find other people who are just like me, just like you. People who are trying, who are entrepreneurs. Your friends who have the same vision as you, bring them. If you've got a spouse who doesn't have the vision yet, bring them. I promise you, by the end of day number one, your spouse will be so bought into your vision and your mission

that moving forward, everything else will become easier for you. And a lot of us who get involved in this, that's the hardest thing is getting your spouse on board. But if you have them in the room and they see the impact that you can make with your talents and your hobbies, it'll get them on board as well. So bring your spouse.

If you want to bring your kids, bring your kids. I have something actually really exciting for, anyway, I can't talk about that yet. I'm so bad at secrets, I'm the worst. Anyway, if you got kids, something cool is coming soon. And just a bunch of other cool things. So please come to FunnelHackingLive.com. I promise you guys you will love it.

Get your tickets at FunnelHackingLive.com. All right, guys. I'm at the airport. I've got to bounce. Appreciate you all. Thanks so much for all you do, for your support, for listening, for subscribing, for sharing, for commenting. Please go leave feedback and comments. I'd love to hear them and read them.

With that said, I will see you at the Funnel Hacking Live. You take us now. Bye, everybody. FunnelHackingLive.com. See you guys soon. Want more marketing secrets? If so, then go get your copies of my two best-selling books. Book number one is called Expert Secrets,

and you can get a free copy at expertsecrets.com. And book number two is called Dot Com Secrets, and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest growing non-VC backed SaaS startup company in the world.