Marketing Secrets with Russell Brunson - The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106

Episode Date: January 19, 2026

In this episode of The Russell Brunson Show, I wanted to give you a little behind-the-scenes context for what we’re about to do and why I’m so excited about the One Comma Club Challenge. Over the years, I’ve talked a lot about being “one funnel away,” and I’ve lived it myself — through the ups, the downs, the wins, and the moments where nothing seems to work. This episode is me pulling back the curtain on what I’ve been working on, why this challenge exists, and who it’s really for. I’m not teaching the process yet — that’s coming over the next few episodes as I share recordings from the live challenge — but I am sharing the thinking behind it. Why making your first comma matters, why most people don’t need more tactics, more funnels, or more platforms, and why giving yourself proof that this works is often the thing that changes everything. Key Highlights: ◼️Why I believe one funnel can still change the entire direction of your business ◼️What inspired me to create the One Comma Club Challenge ◼️How I rethought the structure of this challenge after studying what actually works If you’re at the beginning of your journey, or you’ve been stuck trying to get something to work and wondering if you’re crazy, this is for you. I built the One Comma Club Challenge to help you get proof — real proof — that you can make money online. If you want to come hang out with us live, go to https://onecommaclub.com and join the challenge. I’ll be there every day, going all in to help you get your first comma. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast. This is the Russell Brunson show. Hey, what's up, everybody? This is Russell Brunson. And I'm excited. Tomorrow we are starting a new challenge.

It's called the One Comic Club Challenge. May have heard of it. We've been promoting it really hard and heavy the last week or so. We've got over 10,000 people registered. More flying every single day. We haven't bought any ad yet. This is just based on us letting our people know. I want to do it once just kind of to the internal click funnels, funnel hacker community.

In fact, by the time you're getting this live, I'll probably be live. So if you're hearing this pause right now, go to onecomclub.com.com and come hang out with us. Anyway, I'm excited. I'm going to share just some a couple ideas. I'm not going to spend too much time today. And then if you haven't missed anything, we're going to post the audios from the challenge here for the next couple episodes. Just so you can listen in and hopefully get some ideas. But, you know, obviously, as a podcast listener, you guys get a little more behind the scenes of what's happening and why it's happening and stuff like that.

But it's interesting. You know the whole one funnel away mantra that I've been preaching for a decade now and I get teased sometimes. Some people love it. Some people hate it. But it's true. I look at my career. over the last, you know, 25 years in this game. And there's been a lot of ups and downs and ups and downs.

And the thing that's pulled me out of the downs every single time is a funnel, like one funnel. But usually I've got to try a dozen different funnels or more before I find the one that's going to change everything for me. I just look at even the click funnels journey last 10 years, you know, like prior to click funnels, I'd done 100-something funnels. And then the click funnels, we launched it and it kind of didn't do that well. we did funnel one, two, three, four, five, and then funnel six was one that hit. And that funnel got us to, you know, from where we were to, um, 50,000 active members on the clickfels platform. And we kind of peaked out and that funnel stopped converting and stopped working as well.

Um, and we were scrambling, figuring things out and then came up with this new funnel called the one funnel away challenge. And we launched that and that put us back in the stratosphere and got us to get over 100,000 members. Um, then a couple years later, uh, when we launched the new version of ClickFunnels, we did, uh, a new challenge called the one, can't remember now, it's been my years. It was your first funnel challenge. We launched that, and it did great for two years.

It ran, and then it kind of stopped converting as well. And then for the last two or three years, it's like I've been trying different funnels and things, and it's just been harder to get one to hit again. And I keep thinking the same thing, I preached to everybody else. It's like, one funnel away, one funnel way, I'm like, on the same thing. I just keep trying, keep trying. And so this one, when we started putting this challenge together, I was like, I, like, it's like I'm not going deep enough in the research and the planning and the preparation

to make one that's just going to crush and do amazing. And so what I did, and this is, yeah, thanks to AI. We'll talk more and more about AI here in the near future of the guys, but we're doing a lot of really cool things with AI. But using AI to go back through and, you know, I found, I don't know, a dozen or so challenges that people would run that had done, you know, were from $2030 million to $100 million. So I took all those, ran them through AI, analyzed and figured out what was right and wrong. I looked at my old stuff and things that ways I could change things and tweak things.

And then I went and I found all these consultants on different things. And I got their books and I got their YouTube videos. And I added that to AI and had it scrape everything and then apply it towards what I was doing. And I just kept doing that process over and over and over again until eventually it's like we created a whole new structure for how to run a challenge and do a challenge. And so I don't know yet how it's going to do. It could completely bump. You never know. It could be another one of the one funnel way in the graveyards.

But I think this one's going to do really well. I'm really excited for it. We built that little studio for it. It's going to be awesome. So yeah, so that's kind of what's happening. But the theme of this is the one comic club. You know, some people in my world come in and they want to start something and they hear about the two comic club award. And for some people, it's very motivating.

Like, yeah, two commas want to do it. And other people, it's like, that seems so far away that it's demotivating, right? I thought, I want to create something that's for people in the beginning. of their journey. How do you make the first comma, the first thousand bucks, right? Like, that's the, that's the question. And I think that, you know, to make, to build a business, you have to learn a lot of skills, right? You learn how to create a product and you got to figure how to sell the product and write copy and build a funnel and then drive traffic and then manage a team and then buy ads and how you do Facebook and then Instagram and social media.

There's so many things and all those things are good. If you want to build a company to, you know, a million, 10 million, 100 million. and beyond, like, you've got to get those skill sets and acquire the team that has those skill sets. But, you know, for people in the beginning of this journey, it's just like, I just need, is this going to work? Everyone thinks I'm crazy. My family thinks I'm crazy.

Other people think I'm crazy. Am I crazy? And so, I think for a lot of people, it's just, I need proof this is going to work. I thought, what a cool thing to do. What if we created a challenge called the one common club challenge? And our goal was just to give people one skill set, not 10 or 20 or 30, but just what's the one skill set you need? actually make your first comma on the internet.

And instead of learning 30 skills, you just learn one. And we learn it and we do it. And then what happens is hopefully it works. If it does, then you have proof and belief that, oh, my gosh, this is actually, it works and it works for me. And I can do this thing, right? And so that's kind of the framework and the vision that I put together when I was working on this challenge.

And so for any of you guys who are at the beginning of your journey and you're like, I want my first comma. Like, how if I do that? Like, this challenge is for you. We're going to walk you through a process and it's going to be amazing. And then the other side of this is I will be making a special offer and this offer is insane. So those ones like after the offer goes live, there's some people on all the Facebook groups talking about it.

The haters will be hating it. The lovers will be loving it and all the things. All I know is I've not been this uncomfortable making an offer in maybe my entire career. An uncomfortable meaning like this offer is so good that I feel sick to my stomach doing it because I'm like it just it's scary. It's one of the things like if someone would have told me in three months like, hey, what if you offer this? I'd be like, never.

There's no way for infinity dollars I would ever do that. And now we're doing it. So I don't want to, I'm not going to tell you what that is yet. But yeah, just maybe it's a lesson of just like when you create something that's so cool, so powerful, so whatever that you feel a little bit uncomfortable with it. Like, man, this offers really good. Maybe there's something there. Maybe there's,

maybe that's when you finally got a spot where your offer is irresistible. And again, I don't know. It could bond next week. You guys might be like, I don't even want that, Russell. Who knows? But I think you're going to freak out. So I'm excited for it. It's going to be fun.

It's going to be cool. It's going to be exciting. So all you guys are there, can I wait to serve you and to help you for those who, you know, just watch the sideline. You're funnel hacking me, watching me. Pay attention. I've learned a lot. This is, you know, four and a half, five months of Russell, deep in AI with every other challenge that has made over 10 figures, or not 10 figures, seven, eight, eight figures, eight figures, analyzed at the deepest level anyone's ever done before and then rebuilt into Russell's new thing.

So we'll see. We'll find out. This is funnel hacking, it's finest, but it's going to be fun. We've got some cool guest speakers coming out. We've got a lot of other fun stuff. So I'm really looking forward to it. This episode is going to be really short. This week, like I said, we'll start pulling some of the episodes.

I can't give you access to VIP and other things people paid for, but the core challenge is free. So I'm going to give you guys access to some of the recordings. So you get some here what we talk about and start using them. But, you know, if you're able to, please come hang out with us. It's going to be fun. We've got a lot of people registers and a lot of energy. We're going live every single day. I'm going to be killing myself for you all.

And I hope you all enjoy it. So that's the thank you so much. If you want to come hang out, go to one. comma club.com spelled out o n e one comma club.com. We do have a trophy you can win which is pretty sick and a bunch of other cool things. So all right. Thanks so much and see you guys soon.