Marketing Secrets with Russell Brunson - The Questions Entrepreneurs Ask Me Most (And My Exact Answers) | #Marketing - Ep. 60

Episode Date: August 11, 2025

In this episode of The Russell Brunson Show, I host a live Q&A with the One Funnel Away and Prime Mover communities, and we dive deep into some of the biggest marketing challenges entrepreneurs face. People brought me real, in-the-trenches questions about how to get more traffic to their webinars, what to do when a replay isn’t converting, and how to start scaling high-ticket offers without blowing up their ad spend. I walk through how I approach new offers inside ClickFunnels, why starting small is often the smartest play, and how to quickly create proof and momentum before trying to scale. I also share how to think about sales processes for different price points and when it makes sense to shift from an automated webinar to a sales call for maximum conversions. Key Highlights: Why most webinar replays fail and the simple process change that makes people actually watch and buy How to launch a new offer without paid ads using the Dream 100 and podcast outreach strategy When to sell directly on a webinar versus when to push leads to a sales call for higher price points The fastest way to build proof and testimonials for a brand-new program or course Why positioning yourself as a niche expert beats being a generalist if you want easier sales and higher conversions The conversations in this Q&A are packed with practical takeaways you can apply immediately. Whether you’re in the early stages of building a funnel or trying to scale to the next level, the answers here show how to create traction without relying on luck or huge budgets. If you focus on proof first, build momentum one step at a time, and use your Dream 100 to get in front of the right people, you’ll set yourself up for the kind of growth that lasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up, everyone? This is Russell. I just got off the coolest Q&A call in the history of all time. Maybe not of all time, but definitely up there. I'm doing more Q&A calls with the One Funnel Way group and also the Prime mover group. And so today we combined them together and we had a lot of fun. And there were some really cool insights. I think you guys were going to freak out about. We had everyone at the end drop like what was the gold they got from the session. And those gold bombs were dropping from heaven. It was really fun. So I thought I'd give it to you guys to have a chance to listen in behind the scenes of the Q&A call. from our One Funnel Away challenge. And by the way, if you need help and you want to blow up your business,

you need to be part of One Funnelway challenge. It's literally free with your ClickFunnels account. So if you go to OneFunnelway.com, you go to sign up for it and then you got it. If you have ClickFunnels account, then guess what? You get a free trial to ClickFunnels and then you do One Funnel Way challenge.

So if you want to be on live Qunas like this with me, just go to One Funnelway.com. Other than that, I hope you guys enjoy this session. It's going to be a lot of fun. There are some cool things. I don't know. Every time we do these Q&Asas, man, they're just magical. So hopefully in the future, you can be on one of these calls. I can answer

your question specifically. But hopefully until then, that these give you guys some good insights for whatever it is you're working on your business. Thanks, everybody. And I hope you enjoyed the Q&A call from OFA. This is the Russell Brunson show. Great to see you guys. Great to have you here in OFA. It is Friday, and it is another beautiful day. It's 1159, which means very soon, just a minute, we're going to get started with our Russell session. I am fired up for today, and so is Russell as well. And we had a really great idea. Russell had a really great idea.

I shouldn't take any credit. Not my idea at all. It's all Russell, but he had a great idea. He said, hey, Dante, how about we bring the prime movers in next time to the session? And we can use some of them running webinars for other questions and examples, too, so a rising tide can raise all ships. And, of course, my response is the same one. I always say, Russell, you're a genius.

So we did it. And now we have all the prime movers in here with us. and it's so great to have you guys here today. Welcome to OFA. On that note, the man is here himself, Mr. Russell Brunson. I haven't seen you in two weeks, and I've been missing you like crazy. What's up? I miss you, too, man.

I'm doing awesome. Great to see you. How you feeling? How's the arms? Oh, they're insane. Look how huge they are. In four months post-surgery. I wrestled yesterday for the first time in four months.

So if you don't know, I got both my biceps ripped off the bones and I had to get double arm surgery, because, you know, that's what you do when you're wrestling at this age. It's been amazing, but I'm good. Is Todd back in office in Canton yet or no? Not yet. He's back on Monday. Okay, I'm pumped. So Todd, my business partner who built ClickFunnels has been out of town for last month,

so he's back in town. So I'm so excited, ClickFunnels, so many fun things happening. I got so many cool things to share with him and you guys. But I just, before we dive into this, Dante said I'm excited. I am for so many reasons. But also, I just did the Funnel Friday's call. And in that call, I had like an aha. I think will lead to an extra, I don't know, definitely eight figures this year inside of

ClickFunnels from one aha. So my goal for all of you guys is in the next 60 minutes while we're doing this, I'm going to hopefully give you guys one aha. You don't need two a haas. You don't need three ahas. You need just one specific thing. If I can give you one tweak, one idea, one shift, again, that one idea for me, if it doesn't make at least an extra $10 million this year, something's wrong with my, with me.

And if I can give you guys one, it gives you an extra, maybe it's $1,000, maybe it's $10,000, maybe it's $100, like whatever that is. I'm hoping to bring that and share with you guys. Again, we got all the OFAers, we got a bunch of the prime movers who are both, both sides of you guys are all working on webinars. So we're not going to about webinars and challenges and who knows where else we'll go today. But that's my game plan is to give you guys one aha and then if we did that, then we use this hour wisely. So there you go, Dante. I'm excited for this.

It'll be fun. I got the hard hat on. Let the gold nuggets fly. So let's get into it. Ellie, let's go to you first. You've been super patient. Thank you for your patience. How can we help?

Hi, good morning. It's so great to be here. So I am just starting out with online advertising. I know that sounds awful, but it's the truth. And I've put together a web class, Russell's web class, and I have a click funnel. So what else do I need? Ellie, are you basically saying I have a funnel, I have a webinar, a one-to-many presentation, how do I get it out there to people? Yes, yes. So do I start with my dream 100? What do I start with? I'm open, I'm coachable, and I'm really happy to be here. Very cool. All right, so a couple of things to think through.

I don't know you well enough to know your that situation. So I'm going to give you like the criteria that I would normally if I was, if I was going to spend a day with you to go deep on this. For most people, some people have more money than time. Some people have more time than money. And so the answer is different based on that. And so if you've got more money than time,

then I would drive into paid ads would be the direction I would go. If you have more time than money, I would drive more so into like either free content or like the affiliate side. So which direction do you think is more likely for you? a mix of both a combination of both so i have i have time i would say oh man zoom here we go live q and a okay i think you said you have more money than time but or do more time than money so okay this what this i would say more time

okay okay so when we launched click funnels initially and when i launched basically every brand i've done um i don't normally start with paid advertising right at the gate because there's so much to learn and figure out and there's ups and downs and if if you're not careful you can lose a lot of money really quickly in fact i had i had a somebody who would join my programs and they're like i'm buying ads it's not working and i was asking their numbers like yeah i spent $250,000 and it's not converting i was like what why wouldn't you stopped after like 500 why do you keep spending anyway so sometimes that can be dangerous so like the the way that's like there's no danger there's no risk it's like let's just go figure out how to make some money

is 100% dream 100 right it's going out there and finding out who The presentation you've created, what audience is already there that's ready to do it. So a good example is I have a company called Understand.me, and we just created a brand new webinar that's converting really, really well. And I don't want to, I mean, I could go and pay money and put ads and stuff. I was like, I don't want to do that right now because I'd rather start with money that's no risk, right? So what we've done literally is Mandy Keene, who's like the attractive character of that business for me.

Right now we have her going on two or three podcasts every single week. And she goes on this podcast, people interview her about personality profiling. and then they ask the question, like, how can people learn more about you? And she's like, you got to go to my webinar, it's over here, whatever, right? And if she pushes them to the webinar to go register and then people watch a webinar and we're making sales. So right now, we're getting on all these different podcasts and things like that. Number two is we're having your go into other people who have coaching programs.

And she's doing free coaching in the coaching programs on how personality profiling works. And then from there, she pushes people back to the webinar. So right now we have her doing all these things to get free traffic because I don't want to spend money on this until we've proven the model, right? until it's paying for itself and everything at that. And so that's how that's with the new startup I'm creating on the side. That's literally the way that we're doing it. We haven't spent a single penny on ads yet and we're just doing Dream 100,

doing podcasts, trying to do partnerships with YouTube people, finding people with coaching programs and just going through that process over and over and over again. I'm so curious. Amazing. Thank you so much. I'm going to go do that. Great. Awesome.

I knew she was going to say that. I love her attitude. Yes, I am. I'm going to go do that. I love your attitude, Ellie. great attitude great mindset i'm so curious russell but if somebody's just getting started right maybe they're crafting their first one of many presentation they don't have 10 000 reviews they don't have the brand and status of russell brunton and click funnels to go get on higher podcasts what would you

recommend do you recommend they start with more micro podcasts smaller podcasts or would you tell them spend their time and allocate their time into shooting for the big dogs so there's a couple things think about first thing is we think about podcasts because it's digital media we stop thinking about as media, right? It literally is just media. And so back in the day, back before we had the internet, I got media training. Like, how do I get on CNN and Today Show and things like that, right? And so what we found is like, I hired a publicist and all sorts of stuff.

And I was like, yeah, I can go, I can be on the shows. I'm great. And they're like, why are you great? I'm like, because I'm awesome. Like, just put me on. And like, no. And what the publicist made me do is like, we had to sit down like, what is like we figure like, okay, for this show, let's say today, good morning America or today's

something we're going to pitch, right? It's like, okay, what are the segments that are running right now? what do we have interesting and unique that we can plug in that they're actually going to be like oh this would be great for our audience and so our PR person wrote like 50 different hooks and angles and different stories and they would go to all these different media and they would pitch the stories right so that's how we do it in traditional media media podcast are the same thing if you're message a podcast like hey have a webinar can come talk about it they're not going to say you're interested right with my understand dot me business for example um that whole brand is about creating using personality profiling as a coach to be able to coach people and help them become better and so inside of that where i can what of the hooks is we'll listen to someone's podcast and like listen to the shows they're already doing like okay these shows are great this is how we could this is an angle to make this this interview actually interesting to their audience so then you write that up and then you go and you actually pitch at the podcast saying hey um i've been listening to your last episodes uh i have a really cool story i think your audience would love and then you pitch them on the hook because if you

don't have a brand they're not they're not going to put you on because you're a good hook because you're they need unique interesting content for their audience and so that's this big secret so um that's number one number two i'd say kind of what you alluded to is Don't start trying to hit yourself on Rogan, right? You start getting yourself on, like, the lower podcast, but then you start moving up, and then you leverage each one where, like, we used to talk about this,

and I think I talk about it in traffic seekers, but we talk about it a lot with affiliates, right? You just look at like, there's different levels and tiers of people, right? Like at the top, there's like Tony Robbins, and there's the next tier, the next, you know, so there's tiers. And if you try to message Tony right now,

you're not going to get a hold of it. Like, he's got too many gatekeepers, it's too hard to get through. But instead what you do is you figure out, okay, where are you at right now? If you're at ground zero, you're going to look one tier up. Who are the people that are one tier up

from where you're at now who have had a little more success? Maybe they've got a podcast or getting a thousand downloads. It's not huge, but I can message them on Instagram and they're going to respond back to me, right? They're still at that phase.

I pitch there first. And what happens, you start pitching there and then it'll open up doors where eventually you go from being here to rise up to that level. And when you rise that level then you look to the next level above. Who's a little bit bigger to me?

You start pitching those people and then because you have some street cred, but over here like, hey, I was on so-and-so show and so-and-so's, I'll let it be on yours, then it's easier to get to the next year in the next year until eventually, that's, I mean, that's what I did. It took me 12 years before I came business partners with Tony Robbins in an adventure. But it was like that.

He was like, okay, how do I start? I was a nobody. Okay, who are the people that are a little bit more than me? Let's figure out how to get to know them. And then I got it to there. And then from there and just I kept progressively doing that over time. And then eventually, you know, you make it to the top of the ladder. So that's what I would recommend.

But also, it's not just pitching a thing. Like you got to be creative on your side. Act like your PR agency. I'm pitching myself to me on this podcast. or to speak to the coaches in this coaching program, whenever that version might be. And that's kind of the game. That's how it's played.

Yeah, and it's the game that I learned 10 years ago when I first found you. It's to catch me if you can methodology, right? Like if I'm going to be a high school dropout, but I'm going to become a national con man and I'm going to con Harvard so I can go teach a class on quantum mechanics. I don't need to learn the entire class on quantum mechanics. I just need to learn chapters one and two.

Just a one chapter ahead. Yeah. Absolutely. That's a great. advice that you shared and it's that's advice that's held true over the years gang love that hey let's hop over to Nicole hey Nicole how can we help today so I did my presentation um I have an established business I made notes because I get closer to speak on spot I have an established business I have kids who um no meds no no medicine like that help you get off like I have hundreds of

reviews already I have a Facebook group for about 5,000 now that people come in via an ad that is very, very well, I'm two-eyes running. I was doing one-on-ones, and that was between $2,000 and $5,000, depending on the child. They needed something cheaper, and that's when I got it to invest in this to do a $9.97 for moms. It's a much better thing for me. And we're not seeing the results that I thought. So is there a way that you would change the presentation that you've done obviously works, but would you do it different in a warm audience a little bit? your audio is little quiet so let me make sure I understand so you've got a Facebook group of

5,000 people you did in the webinar and just so he said it wasn't didn't go how you expected how did it go walk me through some of the basic numbers um so I did like three or four lives and I guess percentage wise people ended up coming it was like 25% ended up they showed up 25% that actually showed up that actually signed up right oh I had small numbers yeah Well, yeah, but I had small numbers coming. I think I had 11 people that came to one live, and two of them ended up signing up. They're all warm, so I ended up putting up the replay. I'm like, okay, they're not going to come.

Let me just put it up so when new members come in, we have about 20 new members of a day coming in and out. They can just watch it at their leisure because they're busy moms, and then you would think that they're converting. They're not. So I'm kind of like. Because it's the replay? Is it just a video in the members?

or in the Facebook group? It didn't. Yeah, I put it in like a PDF where they get to do stuff so different and then the option is there for to watch. And I know if they're watching. I have the sense that's what I'm watching. And I have a whole follow-up sequence with emails

and I'm in the group all the time. So I just didn't know, well, maybe I have to maybe not talk about the price right then in there and do more one-on-one phone calls, which I was doing that originally and I was running myself to the ground. I was in like 50 calls a week. And I was converting people.

We had $20, $40,000, $40,000, $40,000 month. but the moms needed something or families need a lesser price so that's why I want to do this and it's not getting out of time cool

okay couple things so you said right now the link to the webinar is the side of a PDF and that's how they that's how they and there's watching video that's live somewhere right okay so that's that's my biggest flag initially is just like

people don't watch webinar replays unless there is, again, this is for me doing like hundreds of millions of webinar views, right? Like, people watch a webinar because there's a live event happening. There's excitement. There's all these things, right? So the register and they'll show up. And then the replay, they almost will never watch it unless it's disappearing.

So if you ever notice any campaign you come with me, what happens? I talk about this exciting thing that's going to happen. They all register, and then I do the exciting thing, and only 20% show up. So 80% who registered don't actually see it. And then I set a replay and almost nobody watches it. And so I do it's about three days. I'm like, hey, here's a replay. Here's the day of replay.

And then I'm like, hey, the replay, I'm pulling it down. It disappears Sunday at midnight. And then nobody watches it again. And then Sunday at like 5 p.m. I start sending out email, email, email. And all of a sudden, Sunday at 5 p.m. until midnight, everybody watches the webinar because it disappears at midnight and then we get all the money. So, like, people just don't watch long videos unless there's a reason.

So the reasons either either it's live or it's disappearing. Those are the two things to get people to take action. I mean, otherwise humans don't do anything. And so what I would recommend doing is taking your, your presentation, not knowing the presentation all, because that may or may not, but you said you had 11 people watching two bot of your warm audience. Yeah. And I had people that already purchased the program and watched this. And they're like, oh, I wish I had that before I said up because they've explained so much. So I think it's on the mark, just getting from client past time feedback.

But I just felt like with a warm audience, I don't want to, I don't know, just because they're already so warm. think. Like I don't want to be gimmicky in there either like, oh, you know, it's always going to be there. They're going to see that. So maybe I just have to go live like all different times the day or something. It doesn't have to be live, though. Doesn't it be live, but it has to feel live. So for a good example, so I'm going to pull up. This is sales funnels.com. This is one of my webinars that still converts first every single day. And it's not live, but it feels like there's a live event happening, right? And so this is just a webinar registration page. And you can even go through the process, we're using, I can't remember we're using Zoom on this or Webinar Fuel.

Hold on. Let me check real quick. Do do, do, do, do we are using webinar fuel. Okay, so we use ClickFunnels for the front end, and then Webinar Fuel is the backend, right? So they register, then it comes class, it happens, and then Webinar Fuel lets you do a whole closed sequence, and it's disappearing, and it disappears at midnight or whatever, like all the kind of stuff you can build into into that. But now it's all in there, and it's evergreen. it's happening. But the difference, the difference is, well, why is my computer? Let me pull you guys back

over. The difference is, there you go. I have three, I have actually four monitors. And so sometimes I get lost. There you guys. I found you again. Okay. And so what happens is like in the thing, like, hey, new members come in. Step number one, go watch the, go watch, you know, go register for the webinar training. It's happening this week. So you're pushing them to this, to this evergreen version, right? And that's happening. The email's like, hey, make sure you go watch it. Make sure you go watch it. make sure you go watch it, but you're having them go do an activity where they're actually registering, they're anticipating an event happening, they're watching live event, there's a sequence that's taking it, the breaking down, the sequence that's taking it away, because

that's what's going to get people to actually watch it and actually bias. It's having those elements are key. Just having a webinar, even if the webinar is the best thing in the world, having it in a spot that people can watch, human psychology just doesn't let them do it for whatever reason. You get a couple people who do, but for the most part, it's got to have all of the all the fanfare and the frills and all that stuff that's all the marketing weird stuff is all developed because it actually it actually works and so that that would be my recommendation right now and then I would test that and then phase two then if that doesn't work or whatever then I come back to the actual presentation and maybe look at like the tweaks and changes there I think

right now you have a process problem not a not a product or or a or a presentation problem as far as I know I would say the process is the thing that's that's glaring in my mind I'm like oh if you fix that I think the other pieces at least we'll know what's wrong on the other pieces you know what I mean maybe I'll just do like a big welcome instead like a welcome post that they get on like what to do I'll just go live the week after that everybody's come in and say for all the new members who can take more personal then and then do exactly what you just said okay yes agree okay thank you so much appreciate it no worries good luck with that I already got my gold nugget that was a it took you 18 minutes Russell that's a record great stuff um hey let's

I mean, it's got a gold nugget. If you've got a gold nugget so far from one of the things, type in gold nugget in the comments. I want to see some gold nuggets. Yeah. Or make sure it's worth everybody's time. Absolutely. All right.

We got some gold dropping. Go, baby. If you've been following me for any amount of time, you know, I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how. Who is the person that can help you drive more traffic? Who is the person that could be your CEO? Who is the person that could build your funnels.

Understanding the who will dramatically speed up the growing and the scaling of your company. Now, the best place to find the who's, who can help you with your vision is indeed. When it comes to hiring the right who's, Indeed is all do you need. Indeed gives you the ability to stop struggling to get your job posts seen on other sites because Indeed's got a sponsored job listing

where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it. That means the person driving traffic your funnels is going to see it. It means your new CEO or CMO or whatever you're looking for

is going to see the exact ad for your business as soon as they open up Indeed. And that makes a huge difference. In fact, according to Indeed, data-sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs. One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes you're getting applications who are coming in looking to become the who inside of your business.

Prior to that, I was often posting my help wanted ads on Facebook and Instagram and getting tons and tons of responses from unqualified people who had no idea what they were doing, whereas indeed, again, they're only being seen by the exact person I'm looking to hire. Now, with Indeed sponsored jobs, there's no monthly subscriptions, there's no long term contracts, you only pay for results. They may be wondering how fast is Indeed? Well, in the minute I've been talking to you so far, 23 hires were made on Indeed across the Indeed network.

So there's no longer need to wait any longer. You can speed up your hiring right now by going to Indeed. And listeners of the show get a $75-sponsored job credit to get your job more visible by going to Indeed.com slash clicks. Just go to Indeed.com slash C-L-C-S right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash clicks. Terms and conditions apply.

Are you hiring? Indeed is all you need. Let's roll over to Chris. If you're available, Chris, I'm going to try and print out your last name, but watch me butcher it. Chris, Rhybus Hark's Harch's. That's pretty good. Hey, sorry, I'm driving. I want the cut off. So I've got a question regarding, like, you know, building your audience and launching your product at the very beginning.

So I've got an online course which I built first without actually, you know, spending any time on building my own audience. And I'm just curious, Russell, what is your opinion on, you know, just trying to do like cold selling and like, because my, this is also an idea that hit me recently that initially I was thinking. of selling the online course B2C to developers. This was like a burnout mitigation, you know, sort of coaching program. But then what hit me was that it might be a better idea to actually, you know, approach managers or like CEOs of big companies. And I'm just curious, you know, what is your opinion like, you know, timewise if I were to try and accelerate a process to get my first sale,

as soon as possible, would it not be a better, better idea just to do, you know, cold sales, go through like, you know, Hunter Ayo or something like that, grab the emails of, you know, tech managers or CEOs and just start emailing them and, you know, maybe offer a massive discount at the beginning and see how that goes. Or do you think that's not the greatest idea? How would you approach this? What's the price point in what you're selling? $2,000.

Is it $3,000? $2,000. $2,000. And it's coaching for people to help them avoid burnout. Exactly, yeah. For developers, yeah, for, you know, software developers. Okay. If you sell it to the companies that you're thinking, like, let's say they got 50 developers,

like would you have licensing for them or would you just, how would you structure that? Yeah, exactly. So, yeah, so I haven't thought about that yet. there would be some sort of licensing so probably not like you know 50x 2000 but yeah probably like a thousand for like a license for say yeah yeah yeah so for me obviously um you know if you were to ask one of my buddies who loves phone sales they would tell you like yeah just call the phones they're calling people but i don't love phone sales i think they're the worst thing ever i i much rather like creating a one to many presentation and driving people to that.

So my question would be the things I would be thinking through is number one is like you've got two target audiences you're kind of talking about. So one could be, you know, obviously the developers themselves. And then number two is the companies. So if it was me, I would create a presentation. I figure out which ones I want to target first because they're different and the presentation is going to be different, right, depending on which one it is. So figure out which one you think is the low hanging fruit or eventually you can be both.

Right. And then it's like you can do the same thing. You can do cold outreach. you can get emails, you can, you know, you could do all those kind of things, but I wouldn't be pushing to a phone call unless your price points really, really high. If it's $2,000, it's not worth anyone's time to get on the phone with them. So I would be pushing them to a one-to-many presentation. It could be an evergreen webinar. It could be a group one. You could spend a week filling up and doing one group call, your group webinar a week or, you know, with them.

There's a lot of different ways you could do it. But, you know, that's kind of the, that'd be kind of the process. Have you tried, again, I'm not that familiar with either of those two audiences like are there a podcast for those people are their email lists or their blog is it easy to target uh either of them right now through through ads and stuff like that yeah yeah yeah there are audiences there are congregations of subter developers yeah um is that a big pain point they have is burnout well i i don't think it is a huge issue from from the point of view of individual developers because at the end of the day if they get a if they get burnt out they you know they'll still probably get paid or probably find another job i don't think

it's a huge issue but i think that companies um you know just start investing more into their employees so i was thinking that that might be sort of like you know a selling point that hey if you've got this you know amount of money that you need to spend on um you know the welfare of your employees you might as well spend it on this program, which will allow you to save a lot of money in the long term because, you know, you will have lower churn of employees and something like that. Yeah.

I'm gone. If that's the case, then, like, again, I mean, I would still support the same playbook we're always doing, right? It's great the one to many presentation, figure out the offer, and then from there going out and getting traffic. And so you can get traffic that you were talking about. But I would test it free way, like we talked about the beginning of call. I would go and trade down some of the podcasts and, like, talk about the issues,

talk about the problems and, like, using that as a good plot. The reason why I keep push people with podcasts, by the way, if you guys want to know, the reason is like, like an ad's an ad, right? Some of scrolling through Instagram or whatever they see for five seconds and they buy or they don't, like, and those are really expensive leads. Like, we might spend 10, 15, 20 bucks per lead. Like, it's insane. If I get a podcast, I get that person's here for 30 minutes to an hour.

I'm talking, we're telling stories, we're building rapport, building relationships. And I push them to a webinar and it's free. So, like, you get all this mind share with somebody. And there you push them to your live training. Like the quality of the people come just are so much higher, right? So it's a great way to test things initially. It's a great way to like start making sales without costing you a lot of money up front. And then what you also find is when you're being interviewed or you're doing on these

podcast is you start figuring out what people's actual concerns are and what they, like you just get deeper into it. Like the more podcasts I'm like, I told you guys earlier, I had this huge like 10 million plus dollar idea during the last webinar. Just I mean just talking to everyone. Someone said something. I'm like, ha, got it. Like just like the more you're in there, the better you understand the actual. concerned. And maybe you'll find out by doing that. Like, ha, it's not the managers. Managers aren't the ones pulling it.

Like, there's someone, Daniel in the comments right now, he's an IT guy. He said, he said, my opinion, managers won't care enough to pay because they don't actually fill the pain. The devs will definitely feel the pain. It will be real. So maybe that, that market's not the right one and the devs are. And we don't know that until you actually, until you put it out there a bunch, you know. So I'd go hit three or four dev podcasts, three or four manager podcast, and then from that, you'll get a lot of data. And then you'll know, but then everything after that is the same process. Push into a webinar, one to many presentation, close them on the offer, and then tweaking, you know, tweaking stuff of that. And eventually get better or better to that, then you come back and you reinvest money into ads, right?

And the best thing, our highest converting ads right now are me being interviewed on podcasts. Like, you take the video with podcast, you chop it up in a million little ads and, like, those out, the reason why I'm doing so many podcasts lately is only because it's that I have to go make ads. And like these out cover those ads is crazy. It's like, people are like, Russ, like, I hear me a podcast. I'm like, it's video, then yes, because I'll use it for a bunch of ads. So it kind of like is multi-multifunctional. That'd be my recommendation for you. Okay, thanks.

And how many podcasts would you say is enough to like judge if the idea is solid? Like three or four did you say? Do you reckon there's there's been enough data? Yeah, I mean, it depends on the size of the podcast too. You know, some people's podcasts have like eight listeners. So that's hard to judge. But, you know, good-sized podcasts where they're getting a couple thousand downloads per episode. You get two or three of those.

You should get some pretty good data. You'll kind of start filling it out and knowing. Okay. Thanks for that, Russell, really helpful. Yeah, no worries. Good luck on that. Tell your kids, I'll keep back there running around in the car. Chris, I'd actually like to use you to continue the thought experiment.

Is this a new program? Do you have reviews and proven success, or is this a new thing you're bringing to the market? No, this is something completely new. I just built it, and that's it, and it's just sitting on my hard drive. Okay, amazing. Russell, I've heard this question millions of times over the years. love to hear what you think about it. Many times we find people who have a new idea, a new offer, a new product, a new service, a new thing, and they say, I have two customers. I can work with

the people or the owners just like this. I can help the devs or I can go to the CEOs. Who do I target? And I always just tell people, start with the devs. Because like, and I'd love to hear what you think about this. You as a CEO, if somebody came to you and said, hey, I have a training that I'd love to license to your company that will help all of your employees reduce burnout and increase their productivity so you can increase your profits. And you said, great, what is your success? And they said, this is a new program. We've not done it with anybody. Are you ever buying? Great point. I would never buy that. Like you are a CEO, you own a massive company. Would you ever buy a program for your customers, excuse me, for your employees from a company

without a proven track record? No, you're 100% right. So what that means is, and you know the answer to this, Dante, I know where you're leading me, but. I'm trying that to. It's awesome. So when I started my coaching program a decade and a half ago, this is pre-click funnels, I've been doing funnels. I was even writing the dot com secrets book at the time, and I was like knee deep. And I, and I knew how it worked for me. And I was like, this is the gracing the world. But I had the realization where I don't know if I actually know how to do this for other people. I do for me. I do for other people. And so my first phase was not to go and start selling. My first phase was like, let me find somebody who's like my dream customer I want in the

future. Let me find that person and then I'm going to go serve them just to prove this actually works. So for me at the time, I had gained a little weight. I was a little more poorly back then 12 years ago than I am now. And I was trying to lose weight. I was studying all the different biohackers and this and that, all sorts of stuff. And one of the people that jumped out was Drew Canoli from FitLife TV. He had now owns Organify by a message. I'm like, hey, man, I want to come work for you for free. He's like, what are you talking about?

I'm like, I'm going to come build funnels for you and help you out. And he's like, what's the cost? I'm like, what's the cost anything? He's like, what's the catch? I'm like, there's like, sure. So I flew out there and helped them build out the strategy for everything that eventually became organified. Their supplement brand, they launched it and they've done, I think over $100 million

in sales now, right? And then Drew made me this video. It's like, dude, Brunson came to our office. We were struggling and it tells the whole story. And that became the ad that launched my inner circle. And then fast forward a little while, like, ClickFunnels launches. I'm like, okay, I need success stories that these funnel things actually work. Like, who can I work for free?

So I'm like, who are the people I look up to you? So I was like, Tony Robbins, David Asprey, Dave Asprey, who had Bulletproof had just launched. Bulletproof coffee just launched. And Neil Strauss was an author who was like one of the best authors in the world. So I messed all three. I'm like, hey, can I work for free? And so we flew out. I built a huge funnel for Tony Robbins, new book launch.

We launched it for free. And I went Dave Ashbury for his new book launch. We built the whole thing with that bullproof cafe, filmed the whole thing. He launched that one with him. Neil Strauss said in a new coaching program. We filmed all that and helped launch a funnel. And I was just working for free. And then what happens?

People are like, Russell's really good at building funnels for other people, right? ClickFunnels, coaching. Everything else kind of got built on the back of it. So if you don't have the success stories yet, you got the content and the cricket and all kind of stuff, cool. Go find three or four people and go blow them up. Help them change their life just to prove to what you do. actually matters, it actually works.

And then those, the, the case studies that you get from that is what you'll, you'll build a role into, um, into having success. And so those are the, um, those are the elements that I think are the, the most important, um, that are, that, um, that we do. And it also is nice because it helps you also like finalize and really perfect your content. Sometimes we build a course or something and then, and then someone else goes through and they get stuck.

When you're doing it with somebody, it helps you like unlock like, oh, I forgot about this and this. Let me add a module on this. Oh, let me help them understand this. And it fine tunes you're teaching, your thinking, your frameworks and stuff as well when you're doing live with somebody. 100%. Yeah. Alchemist. You're right. Russell is fire. Couldn't agree. Love that. Hey, let's keep this train moving. Let's roll over to Love served warm. That's a dish I can take. How are we today, Love? Oh, my God. It's me. How are you? Oh, my God. Okay, let me do my question. I loved you for so long, Russell. When I say, well, I mean, one of my last viral reels got 7.3 million views.

I had 500 signups to the webinar. I ended the webinar with no sales calls. I had a lot of people stay to the end. And I felt like they were, I'm not sure if it was overteaching or if my ICA is just, she's a woman who has tried everything to get pregnant and failed. I'm not sure if there needs to be more. touch points be like if the if just contact to webinar was too much or I don't know gotcha um okay so it's 500 people register what was the price point what you're selling the end of the webinar

997 for um 990 7000 for 6 months okay 10 grand for six months and then you push him to an order form or you call taking a phone call what's the what's the process from there pushing them through to um to a sales call okay did you get Did people take the sales call from the, from the webinar? Was it a paid sales call, a free sales call? A free sales call. Do they know the price of the offer? Yes, it's posted on the sales page.

Were they registered for the call? Yes. And do you talk about the price during the webinar? No, well, I did the pitch at the end where I went through my price. They stayed to the end. I had a lot of people stay, but no. And it's a problem that I'm always viral. I feel like I may post, like, content that attracts, but not content that converts.

Yeah. I think I know your actual problem. I think there's a simpler explanation. So if you follow, it sounds like you're following the perfect webinar, structure to a T. That, the, how to explain it? The structure is perfect when you are selling destructive in order form. When you're pushing to a sales call, a lot of times I'll tweak stuff and I'll deviate some things. So what that means is, because $10,000 price point,

like a sticker shock, people like, oh, you know, and they're not really sure. And so if I know that what I'll do, in fact, a lot of our webinars, we're doing right now for our certification, which is a $7,500 year program. We've done a bunch of tests, like every week we're running a new test. So this week where the tests is we're running, because last one was very similar. We pushed to directly in order for them. I think we had two sales. I was like, ah, that numbers didn't work. So what we're doing now is we're shrinking the webinar. It'll end up being probably about 50 minutes to an hour max, and what we do is the stack and the clothes shifts. So instead of doing this huge stack and the clothes, we're pushing the offer and the value and everything

of that, it becomes a very, like a 10-minute version of it that talks about the things they're going to get, but we're not going into the pricing. We're just giving them the belief or giving them the excitement about what the offer actually is, right? And then because we're pushing to a sales call, we don't talk about the price. Like obviously this isn't, you know, this isn't going to be, it's not cheap, but obviously it's not a fit for everybody either because, you know, infertility and pregnancy and all the kind of stuff is we got to make sure this is actually going to work. So what we do is we actually jump on a call.

We're going to find out if you are a good candidate for the process or whatever that we do. If it is, then at that point, we can talk about pricing and if there's payment plan, all kind of stuff, we'll figure out on the call. But if you know you want that and you want everything, all the benefits we've talked about, go register for the call. We push people to the call there. And you don't talk about the pricing. You make sure you're not telling them it's going to be cheap.

It's like it's not inexpensive, obviously. But we don't even if it's going to be a good foot for you. So we have to find out that first. And then from there, we can figure out because some people need to put on financing. Some people need to, like, we'll figure all that on the call. Don't worry about that. Just come on the call. And then the phone call gives you the ability to do that more correctly.

Does that make sense? Yes. And I'm feeling it. Take the price off. They are disqualifying themselves because they can't, they don't know the value yet. Yeah. And they don't know that maybe you have a payment planner. Maybe you can do financing.

There's a million different versions of that. You know, I think the goal of the webinar would be to give them hope. and belief, like hope that it's possible, belief that you are the person that can help them and then get them on a call. So at that point, you can walk them through it. Because for whatever reason, it is harder for people to write a check for $10,000 straight from a webinar

than it is on the phone. It's just a different thing about it. Most people want some kind of touch point. So for ours, like we're doing the same thing on the test. I think it's running next Tuesday or Wednesday, but same thing. We shrunk the webinar and we're pushing directly doing all the thing and then pushing directly to the sales call.

which then we'll pick up and then they'll do the sell at that point. So that's my recommendation because I think I think you're like 99% there. I think that's the, that'd be the piece I would tweak. If you're selling $1,000 course, I would say just maybe it's a presentation problem, but $10,000, I'm like,

okay, I think if you just shifted the process a little bit, I bet that would solve the problem. I will definitely do it. Thank you, Russell, for all you do. This was an amazing opportunity. Thank you. No worries. Is that your handle, Love Server Warm?

Yes, it is. At Instagram? Yes. TikTok, Instagram, everywhere. I'm going to follow you right now so I can see I want to see the next uh I want to see the next thing oh my god I know about your your your your your your story with you I mean I I am I'm thank you there you are hey we're friends down I just I just DM'd you what's up we're friends so keep let me know next time you run it um that way let me know if the numbers tweak or shift

or whatever I'd be curious to kind of keep a unfollow your story so let me know thank you so much. Yeah, thank you. So cool. Hey, I'm just curious, Russell, I can't not ask. I'll never sleep again if I don't ask. That clothes, that sales coming in the back end, is that going to be a typical two-part close setter pushing to closer? You could. I, it depends. I like the two-part clothes less and less now. I'm more, I like, I think it's, it used to be doccom series. He's an expert secrets now. We also have the one, the one part close. I like that one a lot better. It feels better. It's, anyway, especially for something like this, it's so personal, like fertility and things like that. I would probably do more of that one, which is the, hold on, do I have my books here?

Where do they have? Oh, it's comical for my books here. He's always my books. There's the two-step clothes and then the other one. I'll probably do the other one just because it's especially something intimate like this. I think it'd be a lot better. Get to Toronto's main venues like Budweiser Stage and the new Roger Stadium with Go Transit. Thanks to Go Transit's special online.

ticket fairs. A $10 one-day weekend pass offers unlimited travel on any weekend day or holiday anywhere along the go network. And the weekday group passes offer the same weekday travel flexibility across the network, starting at $30 for two people and up to $60 for a group of five. Buy your online go pass ahead of the show at go-transit.com slash tickets. Searchlight Pictures presents The Roses only in theaters August 29th. From the director of Meet the Parents and the writer of Ports. things comes the roses starring Academy Award winner Olivia Coleman Academy Award nominee Benedict Cumberbatch Andy Samberg Kate McKinnon and Allison Janney a

hilarious new comedy filled with drama excitement and a little bit of hatred proving that marriage isn't always a bed of roses see the roses only in theaters August 29th I've noticed over this past year that I've been blessed to work with you I keep noticing speed speed speed speed and like everything that you're doing. And is that because you're just getting better at marketing and business and you're able to move people faster in the journey? Or is it because maybe like it's 2025 and people are just moving faster? It was just an old mic, don't worry. Like like in 1995, maybe because of the world we lived in, a two-part clothes was great. People had time to

go between two different people. It made them feel like they were in white glove and made them feel VIP. And that was awesome. But maybe is it 2025 now? Everything is fast? So you're matching. I think it's part of that. I think also Chris Cameron actually nailed in the comments. The webinar takes place to the setter. Like the webinar, like if I was going just to like VSL to to a form, I may still go back to a two part. But when someone spent 90, you know, 60, 90 miss with you like that did that did the majority of it. Now you're not credit card takers, but there's tier up. So it's just like it's simpler. Like they've pretty qualified ahead of that. You know what I mean? I think that's a part of it. Yeah. Especially if they're already following her

account and they're watching and you're seeing seven million views on these uh on these things i mean she's getting insane engagement like that kind of stuff that people have a relationship there have connection they have belief in her already so it's going to it's going to convert into into sales a lot faster i think um because you think about like most of the longer sales process is warming people up but they already have that you know the more the the warmer they are the short the process can be and that's why you know a webinar is 90 minutes to build up that that relationship or challenges just five days or live events, three, 10-hour days. You know, like, each those things are all about, like, time and seat with your customer.

The more time you spend with someone, the more likely they are to spend money with you. And so it's like if we can do that in ways that aren't on the phone that you're doing through content, through webinars, through challenges, all the other aspects, the more of that, the better that becomes. Cool. Call up asked in the chat, would you recommend the same strategy for a 5K program? So are you really even looking at price point or are you really looking at the product that's being promoted?

it's a little bit of both i say so i um the better you get the better you can do it right i've done webinars where i sell 10,000 or thing and i'm able to do it most people can't though like it's not an easy task so typically for me the 2,000 maybe 2,500 mark is kind of the cap i tell people when they're doing maybe it's even 2997000 3 grand to a cap on like just straight webinar to a page when you get above that usually then it transitions to some kind of other mechanism to help close the sale. So for most people are selling, if you sell it, $4.97, $9.97, like, yeah, just do a webinar.

But he starts getting higher than that, or you start getting resistance. That's when I start looking at, okay, I'm getting resistance. It's harder. Let me figure out a way to do the call. I'd recommend if I was most people, I would, just because, again, the more layers you can put before you have to get a sales call, the further I get to sell people. Like, I love salespeople, but they're the worst and the best at the same time.

So the less salespeople I can have. So imagine, instead, you change your offer where, like, you do a webinar. you just sell a $1,000 offer. And then from the $1,000 people, they go through the entire training course. And the end of that, then you do a three-a-challel challenge for all graduates, whatever.

And then from there, you sell them the next thing. And then now you don't need a, you know, you sell $5,000 thing. You don't need it because they spent eight weeks with you on the $1,000. You know, like, you can use the content and the training to move people without sales people if you want to.

So I'm always looking at that because I'm like, what things can I do with, don't require if you hiring more sales people. And so, you know, introverted Russell has to use funnels because that's the thing that works the best for me. But yeah, so if you're like, I sell $5,000, I can't do a webinar then.

Like, no, then just make a $1,500 or $500 version to get people in, make the money from there and then ascend to the next step through the content, to the next funnel through the next thing. I sell a $250,000 mastermind group, but there's no funnel for it. It's just people hang out for a long time. They hear me talk about it. And then eventually they're like, how do I get in that thing? Like, oh, just wire us the money.

It's cool. absolutely okay i would have loved to see the constraint last time you're with us you talked about building up constraint and then removing constraint and the last stack in your slide man i would love to see that on a 10k problem let's keep rolling because i'm about to have a gold nugget concussion over here daniel if you're available let's get rocking thanks dante um appreciate it um yeah russell i just first wanted to thank you i've been trying to build a funnel for two years. Dante knows my story. I spent over $25,000. And in the last two months since coming to ClickFunnels, I've built five of them, my low ticket offer, my high ticket offer. And now I'm

teaching others to do the same. So I really just want to thank you for saving my entrepreneurial buns. My question with that becomes, if you were to build an affiliate business from scratch today, because I want to add that on, where would you start and what would that journey look like. An affiliate business, you as an affiliate or are you getting affiliates to promote your stuff? Me as an affiliate. Right now I'm just promoting the one funnel away challenge. And then Dante and the group talked a little bit yesterday about selling full on like funnel packages and kind of having like an affiliate business where you just give away the keys to the castle for free and then you get them in for your bigger items. But I don't really understand like the best route to take.

Right now all I know is how to share what you. do. And I don't really know how to promote that properly or I don't really understand the affiliate world in general and what the first step is to take. Well, you are in luck. Next week, we are launching a brand new program called Affiliate Boot Camp that's literally a step by step, like three-month program that walks you through step by step how to do that. Great. Where's the link? I'll wire some money. Well, the good news is the $7. So it would be, you don't have to wire it. Is it though?

No, I'm kidding. Okay, it's not live yet, but it will be next week. Okay. I'll be applied at affiliate bootcamp.com. I'm sure you'll see emails coming out. So the page isn't layer right now, but yeah. I'll look for that. And then lastly, what's the best way to promote other than what I'm doing as part of my

offerings? Like, what could I do instead of it just being like one of my five things on my link in bio, like join the one funnel away challenge? Like basically I just, my course, builds you in so every single person that comes to me you know becomes they they have to use click funnels and they have to go through the challenge but don't don't some people make a lot of money just promoting click funnels affiliate links 100% yeah we have a dream car contest and you get 100 people we pay for your car and yeah we've got hundreds of people right I saw that so where do I start

just make yeah where do I start so one cool thing you'll see uh sharing all my secrets uh affiliate boot camp is also built in a way where when someone signs up for it, if you promote that, it puts people into your ClickFunnels account as well. Like it's, it's white labelable. So that basically that's a tool. And from there, we walk through how to drive traffic, how to create like leads, like all kind of stuff happens in there. It helps you build the list.

Like, so a lot of the problems you're looking at literally will be solved by there. So I don't want to pass the question on, but just make sure like, I find you to dive into that. Don't worry. I'm all over it. But the other side is just, it's coming back and like, um, well, uh, the people. People that are the most successful, like they, they find like a niche inside of like the funnel world, right? So a good example is James Curran is one.

He's probably on. Who knows? I love the guy. But he like, he started building funnels. He got certified all sorts of stuff. But he was like, he loved my linchpin books. He was like, lynchpin funnels. It's like he like focused on that, talks about it, specializes in that.

So anyone who reads my book wants a lynchpin, like he pops up is like the guy does linchpin stuff, right? Other people who like, they focus just on book funnels. Like Rob Cosberg's example. Like he publish his books in the back him. they talks about book funnels. So, like, that's all they do. So, like, because he's, like, so good that knows that, like, when people want a book funnel, they look at him, right?

And, like, so coming back and, like, inside of the ecosystem that you're kind of in right now, is there a side that you, like, you love the most? You're like, I want to focus on this, like, my niche inside of it. And then, and then from there, like, you look at James Kern, like, he makes a linchpin funnel and click funnels and gives away for free to the community. He does it. And, like, he's just always doing stuff around that. And because of the value he's providing, like, everyone just starts giving him tons of

money to build that certain specific type, right? Right. And so for, like, that's what I'd be looking at is like, it's like, where can you carve your spot in the ecosystem that's like your unique thing that you want to like become known for? And then it becomes like a branding and positioning thing. Because that's, that's how you'll start getting it where people will pay you high ticket to build that kind of thing. But also like they'll come in for content around that thing. You have the ability to talk about because it's a specific thing. You know, one of the problems I have in my business is I have to be a generalist. I'm speaking to, you know, everybody in the world. If, if I wasn't like Russell Brunson, if I was just getting this business, I would not be a general, so I'd be a specialist. I specialize on one segment, and I would just go deep on that and become the person. Like Pedro O'Daneo did a great job becoming the challenge guy. And like he focused on that and he built a, you know, a huge business teaching that. Some click funnels with that, like just all around challenges, right? So that'd be kind of the thing is like thinking about your own personal positioning because that'll make everything else so much easier.

Okay. I teach that. I was taught that. I mean, it's cliche, but the riches are in the niches. So it's the same answer. Yeah. Just got to do it. Amazing.

I love my job. Okay, we're almost to the end, and I know you have a really busy day, so I will get you out of here by one o'clock, I promise, Russell. But let's take up the rest of the time. Sayim, I hope I pronounced that right. Thank you for your patience. How can we help? I hope you can hear me. All right, perfect. I am very nervous talking to Russell Brunson. I can't believe that. Don't be nervous. Let me get my thoughts right. So I recently got the six badges for Fountainhead from Prime Movers and I'm waiting on the certification so super excited about it so I'm going to put my question based on that so I'm doing webinars yesterday

was my 10th one how I'm doing it is at the first field word just trial and as Russell runs an office says that let me take a deep breath sorry every time I say your name my heart Tracy, sorry. So I tested this out. So what I'm doing in short is taking Russell's core teachings, concepts, taking it into my own way, and I'm heavy, I'm big into custom GPDs. So I've literally built panels inside of custom GPDs, which goes to click pounds. That's not the only thing I'm doing.

I have a cohort system where I, so at the end of the webinar, this is where I was getting at. At the end of the webinar, I do the stack and close, and it says, like, okay, it's going to be $23,000 value, et cetera, et cetera. But then I'm not doing a price drop. I am taking my school community as the container and then asking them to join the community to apply to be part of the cohort. and then I look at the application and I'm like okay if you're eligible for the scholarship instead of what I usually charge five grand for I'll be charged in 1997 I have got like 9 or 10 all testimonial clients again no one's paid and a couple of them said I'll pay you forward which is okay with the first round this is the first time I'm doing it this way

I don't know if this is the right way if like what should I be doing this Definitely, I'm very confused in terms of, I'm not being able to monetize it. So the actual price is $2,000? That's right, yes. Then I would just sell it straight $2,000 because you're adding a lot of friction to go from the price rise. They're excited. Then you go to a school group and then go fill the application and then we'll call you. And then the $2,000 is like an impulse buy.

Like it doesn't need all those steps. You know what I mean? I would just finish the way. You got to the price high. I would just finish now. Now I'll do the price drop, follow the strategy as it is, and sell a $2,000 thing.

And then after the webinar is done, after you do your closed down sequence and you take it away, then I would email the unconverted leads and say, hey, a lot of you guys are asking you weren't able to get in or you needed blah, blah, blah, blah, blah.

Go to the school community and apply and then you can talk to some on our team and maybe we can figure out something for you. And then that would be like my second pass, but I wouldn't lose the momentum of the webinar. If you do the webinar right, there's so much momentum that when you're at that point at now,

there's people like literally, they've got their walled out and they're just waiting for the price job, okay, I'm ready, like, this is the thing. If you're not pitching a $10 or $20,000 thing, like, they just, the money's right there, just pick it and put it in your pocket. They want to give it to you. Just finish the, just finish the script. So that's what I'd recommend.

And then again, then after the webinar's done, then do the urgency scarcity, the close down sequence, pull it down, and then all the unconverters, then push them to that next piece. That'd be my recommendation. Okay, awesome. So thank you for that. Yesterday even, like, I have a couple of friends who joined, like, from Russell Brunson's world, most of my friends are from there, and they were like, you got us nod in, but you didn't give us a price. I was like, yeah.

They're like, they're on the other side of the webinar like, take my money. Why does he money so bad? Okay, I'll definitely flip it to that. Now, a quick question regarding the prime movers badges that I achieved, how would I utilize that to bring more people into my, I I started with like zero followers, and over the last 70 days or so, I was able to grow the school coming to around 220. I'm sorry, mostly coming from your world, because I'm very active in your world. As long as you serve them and tell them the click funnels of the way, I'm cool that. Yes, it is.

And that's what they're like, you're the click funnels guy. I'm like, Russell Brunson is, but I am there to support you. there how would you recommend utilizing or would you even recommend utilizing those badges and the certificate to kind of showcase that okay this is what I do oh for sure yeah that's what we're giving people so you can you can do that so I'd use them in your webinar I'd use them on your you know your landing pages on your things like that for sure yeah because that just gives you an actual level of credibility same thing like in the the fundamentalist certification program we get people certificates and stuff so they can people try to hire them's like oh you're gold

you're like whatever level they're at and so yeah definitely definitely use those things it gives people I like it more too because like sometimes when people hire a funnel builder and they're like I wasted 25 grand and nothing came from it versus like if they've gone through some sort of one of our programs at least there's some credibility to know that like these aren't just people who are good sales people these people actually know how to do the do the thing that they're doing you know what I mean Okay, awesome. All right. Thanks for answering all that.

No worries. Great to me. And thanks for helping support our community. Keep them building funnels, man. Yeah. We'll do. Thank you. Yeah.

It's also great content, Seam. Like, you got your funnel builder certification, and you want to show off that certification. So you build your no like and trust and authority in the marketplace. So you can make the simple content that converts every single day. The top five things I learn. from completing Russell Brunson's Funnel Builder certification, right? And then you're just basically talking about five things that you're really, really good at. And then the next day, the top five mistakes my colleagues made

while trying to complete Russell Brunson's Funnel Builder certification. Like, we can spin off 50 different pieces of content off each single certification. And then you can have, I mean, the whole year of content right there. Awesome. Yeah. Sweet. Great. Great stuff.

Well, Russell, man, it is 1255. and I just know the game. If we open up somebody else's question, then I'm going to have another question that I'm going to have to ask, and I'll keep you here way too long. So, I'll thank you for your time today. Do you have anything you want to end with?

Yeah, no worries. This is fun. I like having the prime mover group in here as well. And so if you guys like that, we'd love to invite you. I try to make every Friday when I'm in town, this summer's been a little chaotic, but I should be here more often

over the next few months. But yeah, I love to keep coming in. It's fun. And hopefully it gives you guys a lot of value. How many guys, actually, not just a gold nugget, but in the comments, you type in the specific gold nugget you got from today. I know, again, with Oath, you guys are building that webinar funnels in Prime Movers.

You guys are building out your one to many presentations. You guys are in similar, I mean, different programs, but similar stuff we're talking about. And I just want to see what gold nuggets actually landed with you guys. It helps me selfishly because then I know, like, as I'm doing podcasts, other things like going deeper on some of these threads that you guys are like, oh, because sometimes I don't even know what talk about to like we're in a group and all of some, we're in a conversation, something cool pops up. Oh, sweet.

Okay, they're all coming through here. So we've got the podcast guests. Get testimonials ASAP and leverage. Seetting the webinar to book a call, higher price points. Get on podcast. Affiliate programs on the back end. How to grow organically. Oh, now it's going faster.

Too many gold mugs flying. Structured on their price points. Sunday take the viewers, different price points. I'll use me on getting on podcasts. This is good. Start a low ticket, close on webinar, send it after they get in. Podcast clips for ads.

Yes, yes, yes. Start a podcast. Give you to be proof of concept for unproven idea. is. Journey in your world equals content. I missed Funnel Fridays. Yes, log in the ClickFunnels. Click on the learning section and there's a whole membership with all the replays on Fridays. Um, uh, we'll work at Dream 100. Think about a creative slant with segments that they are you're having today that you might fit. Yes, Dream 100. Everyone like read the Dream 100 and they go spam bunch of people. It's like no, no, no, no, no, no, no. Dream 100 is about

getting to know, like you look at like my Dream 100. I listen to their podcast. I follow their feeds. I, up to date. I know about their kids. I know about families. So I see them. I'm like, hey how's so-and-so do it and they're like Russell like you watch my stuff my yes I do like the dream 100 is it's not like a technique it's like how to like build actual relationships with people um yeah so anyway um podcast clips using ads multiple avenues to reach a community webinars podcast coaching high visible person exchange for public recommendations not marrying them first my name uh uh let's see oh um all right cool so yeah that was fun Dante I appreciate you always doing this behind the scenes for everybody and then everyone thanks for jumping on today

hopefully you all got something good out of it for today for your presentations all you guys know you're one funnel away you want presentation away you want offer away you know this game it's not that difficult it's all about a couple of things like create really good offers right creating good funnel create a presentation driving traffic those are the four steps you do them over and over and again and you win this game if you watch me play the game I'm doing it over and over and again multiple different businesses I just I love it it's so much fun it's so addicting and it's the best thing the world. So thank you guys all for hanging out. Thank you, Dante. I appreciate you. Thank you for your time, Russell. That was amazing.

Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.