Marketing Secrets with Russell Brunson - The REAL Secret To Going From 7 To 8 Figures

Episode Date: September 14, 2017

What I realized that's holding people back from taking the next step in their business. On this episode Russell talks about what the secret is to go from a million dollars annually to ten million to a hundred million. Here are some informative things in today's episode: What advice Russell had for someone in his Two Comma Club when it comes to making more than one million dollars a year. Why it's important to opportunity stack instead of constantly opportunity switching. And some of the things you can do to go from 7 to 8 figures per year. So listen here if you want to be grow your business from a million dollars a year to ten million and even one hundred million! Transcript - https://marketingsecrets.com/blog/the-real-secret-to-going-from-7-to-8-figures Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson. You guys are catching me at a rare time where I'm actually doing housework. My wife is gone, a couple of my kids are at naps and birthday parties and I gotta do a couple chores. So I was working on, I'm listening to podcasts, thinking and all of a sudden I was like, I gotta share this.

So we're doing an impromptu Marketing Secrets Podcast. So the big question is this, how are entrepreneurs like us, who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. and, sorry, my wife's license plate thingy broke,

so it keeps flapping out, and it's been like six months, and she keeps hinting towards the fact that it needs to be fixed, and so I'm finally taking the time to get it on. I love you. All right, so I'm fixing her thing while we're talking. Anyway, so this person launched a webinar,

got to a million bucks, and then kind of transitioned to, and liked, I think, loved the market and the the thing initially and then and then kind of fell out of love with it and so because that transitioned to a new product created the product did the did the ads launched another webinar had success there and another one and kind of has kind of transitioned a couple and that person is kind of frustrated because they're like, well, I'm stuck at a million bucks a year and they want to grow. They want to get 10 million bucks, not because of the money, but because of the impact. They want to grow and so there's goals and how do I get 10 million bucks a year? And they're

frustrated and I was just like thinking, and they messaged me yesterday and so I was talking to them and kind of thinking through it and then then for the last day or so, it's just been like in my mind resonating like, what's wrong? Like this person has all the skill set. They have all the talents. They have all the abilities. Like why are they not getting to the next level? Like what's the thing? And I started thinking back about what I'm going to be speaking a lot about at Funnel Hacking Live.

But the process is going from zero to a million million to 10 and 10 to 100 sorry i'm such not a handyman i can't figure out how to get these things to work anyway um and so that was my thoughts and i was like okay we know that uh from going zero to a million um it's all about figuring out the what and the how. What are you selling that people actually want to buy and then how are you selling it? It's like you're doing it through webinar, you're doing it through Amazon, is it? What's the thing?

And after you figure out the what, like this is what I'm selling and this is how the people want to buy it, what typically happens is in your business, boom, it explodes really, really fast. I tell people they know when they've hit their what and their how because they'll go from zero to a million dollars really fast um dan hendry's a good example so they figure out what is how and from zero to a million in five months like it's pretty it's

pretty simple concept so but it takes a while initially some people spend their whole life trying to figure out the what and how um sometimes figure out what to sell like oh i figured out the coolest product ever but they can't figure out how to sell if you know how to sell this on the right product things like that. And so for this person, they've done that multiple times. They figure out the what and the how, hit up $2 million, and then they shifted to the next thing. And I was in that cycle for like 12 years, so I'm probably a good coach for this because I had done it a lot. I had a lot of good businesses, but nothing that was great, right?

And so, yeah, I can't fix the license plate. I'm giving up. Anyway, I tried. I get brownie points for trying, right? So the what and how, right? And so I started thinking, and I was like, okay, from zero to millions, what and how? From a million to 10, it's all about like the back end and the front end funnels. The front end funnels bring more leads in.

The back end funnels go deep inside of that thing. And all of a sudden, I had the epiphany. I was like, oh my gosh, this is it. So I started thinking about ClickFunnels, right? So ClickFunnels, for example, as you guys know, the thing, I think I had five or six different funnels I had tried before we had the one that hit, right? And the one that hit was the Funnel Hacks webinar. And it was just like, boom, it blew up.

Now, if you look at Fast Forward now, ClickFunnels has been alive for a little over three years almost wait is there a burr anyways almost three years i don't know something like that so almost three years um and what's interesting if you if you look at it uh if you do the actual math of the funnel hacks course 997 we sold um about 10 000 ish copies a little more than that, but let's say 10,000 for numbers sake, okay? So that means $10 million we made from the webinar, which is awesome, right? Anyone else have a $10 million webinar?

That's great. But $10 million webinar comes and goes. I'd say it's probably one of the best, not the best in our industry, but that wouldn't have been that good of a story if we're also making $10 million. If you look at that now, we will, what are we will, we're in

September, October by November, click phones will have passed a hundred million dollars in collected sales. I know because I have this countdown clock where every single day, my, um, accountant lets me know how much further we are away from that. Cause I want to know how long it takes to go from zero to a hundred million dollars. And we're close. So like we'll hit this year for sure. It'll be November. Um so that's exciting, right? But I was looking like the webinar only made 10 million. It means the extra 90 million came from something else. So where'd that stuff come from?

And that's where it came from like going deep, right? From going from zero to millions, all about the one half, from a million to 10 is about the front end and the back end funnels, right? So front end is more ways to bring leads in, right? So we had the books, expertsecrets.com, Secrets Perfect Webinar,

things like that to bring leads in to the business. Clickfunnels.com is the front end, all this stuff like that. Then you've got the back end funnels, you're going deep, right? And so what's cool about it is I started selling other things related to funnels. So, so much stuff I could share with you guys,

but if you read the Expert Secrets book, talked about opportunity switch funnels. So, um, so much stuff I could share with you guys, but if you're at the expert seekers book, talk about opportunity switch and then opportunity stack, right? So each business, every business should only have one switch. So I switch people into funnels and I stack things within that market. And we do this correctly. You have compounding interest. I'm gonna explain that here in a minute, but I switched over there. So like when someone comes in with click funnels, then we've got other products and services

to help, help, um, help them better at that thing, that opportunity to switch them into, right? So switch them into Funnels. And then we've got Funnel Scripts. We've got Fill Your Funnel, which is our traffic course. We've got our certification program. We've got our ClickStart Funnel for people getting started in ClickFunnels. We have ClickFunnels.

We have software for crying out loud. We have all these other things that are all tied that are all tied back though to funnels, right? So that's how we were able to go super, super deep. And for this person, the problem they had is that they got, they got $2 million and then they switched and then they got $2 million and they switched and they keep, they kind of switched the opportunity on person. They switched what they're doing. They're switching their focus, switching their branding. And nothing against that. Like I did that as well. Like if I would have, if I would have stuck with the very first thing

that I ever did, you know, we never would have ClickFunnels probably. I don't know. Todd would figure it out eventually. I'm sure. But, but like that's,

that's the thing. Like, you gotta figure out that what and how. Not only, not just for your customers, because part of it, because again, you figure out the what and how for your customers,

boom, you're at a million bucks bucks fast but then it's like man this business i want to be in forever because i i didn't want to be teaching micro continuity forever you know i didn't want to teach 12 month millionaire forever and teach all my million dollar first million dollar projects like there was a whole bunch of them right i think there's seven or eight head that were million dollar winners in the early days we hit a million bucks but then it's kind of stale and it was like i switched the next thing the next thing and the next thing and to get to from a million to the but then it was kind of stale. And it was like, I switched the next thing, the next thing, and the next thing.

And to get from a million to the 10 and to the 100 is about focusing deep. And one of the main major reasons why, number one, is because of compounding interest, right? Again, I'm not a finance guy, so my finance people out there know this way better than me. But some famous dude said that the greatest invention in the world is compounding interest, right? And same thing is true with like compounding customers, right? Like every single person that buys the expert secrets book or the dot-com secrets book or watches the webinar or buys click funnels, like I'm switching all those people, like all those, the goal of every single one of them, just to be completely transparent with no hidden agenda.

The goal of all of those is to convince people that their new opportunity, their vehicle is funnels, right? So I'm convincing you, hey, you're an expert. You need a funnel. Hey, you have an internet business. You're a.com six book. You need a funnel. Hey, a perfect webinar. You need a funnel. Hey, click funnels, you need a funnel. Like, like that's my only goal. Like I want to be completely up front, like all my front end funnels. Like that's the goal is to convince people, um, wherever I'm grabbing at that they need a funnel. In fact, I'm working right now. I'm on a new report called network marketing secrets.com. Yes. I own the domain. How cool is that? And, um, wherever I'm grabbing at that they need a funnel. In fact, I'm working right now, um, on a new report called network marketing secrets.com. Yes, I own the domain. How cool

is that? And, um, that's the whole, whole reason that front is convince every network market on earth that they need a funnel. And I'm going to do the same thing for other markets. Like, like that's my whole thing right now. So if someone believes that they need a funnel, which they do, then now I'm, I'm stacking, I'm compounding on top of that, right? So then I compound, excuse me, I compound, you know, hey, if you have a funnel, you need funnel scripts. Hey, if you have a funnel, you need traffic to fill your funnel. You may need to become certified. You may need this.

And so it's like everything else is just, is opportunity stacking within the opportunity I switch people into. And so if you're looking at your business and you're stuck at one to three million bucks, which is kind of where a lot of, you know, I was stuck at for a decade. And so I you're looking at your business and you're stuck at one to three million bucks, which is kind of where a lot of, you know, I was stuck at for a decade. And so I understand this world. It's because we keep switching our customers.

We keep opportunity switching them. We're switching them from opportunity to opportunity, opportunity, opportunity. And what happens after a while, they kind of lose faith in you. They're like, ah, this person's like telling me all these other things. Like the reason why we've done more in the last three years than the prior decade, times like five, right, is because everything i'm doing is like people look at it like no russell's he's still preaching the same thing funnels are the key there's just this other thing like how to get traffic in your funnels oh yeah that makes total sense oh here's

a live event teaching more funnels like like everything we're doing is stacking upon that and so it's not like i'm switching people from opportunity opportunity i'm saying look no you chose the right road this is this is the path this is the new to focus on. And I'm just gonna give you more tools, more assets to amplify your experience and make it better for you. And that's how we go from, from a million to 10 to a hundred is, is that part, right? Cause funnels are awesome, but make money off click funnels, make money off funnel scripts, make fun, like all these other pieces that, that lead more people into it. Um, and so that was so that was what I told this person. I came back and said,

look, I think the biggest problem is not that you don't have the skills, you do. It's not that you don't want to create a product, you do. It's that if you were so passionate about that market when you hit a million dollars, then you would have gone deeper. What software can I create for these people? What certifications?

What events? You would have gone deeper trying to think of those things, which are the back-end funnels, which are where majority of the profit that's where for me it's where the other 90 million dollars came from but because they weren't as passionate about it they gave me the million bucks and they figured out what and how for their customers but it wasn't right for them if it would have been right for them they would have sat there and all day long thinking about how can i serve this person more what else do they need what else do they want they would have heard the person's voice over and over and over again,

and they would have known, right? Like ClickFunnels came out of me knowing, like we hear people talk about funnels all the time, right? All these other things are like people are telling us over and over and over again what they want, what they need, and so we're creating those things for them, and that's how the business grows and grows and grows. And so, yeah, I think that's the key,

is figuring out the what and how for your customer but also making sure it's the what for you. Because if it's the wrong business for you, if it's not something you're geeking out about, you'll keep switching. And that's okay. There's nothing wrong with that. You don't have to hit the perfect business the first time. A lot of times getting from zero to a million the first time is about you getting the skill set

and understanding the market and learning all these kind of things. But at the same time, if you're going there and you're at a million bucks, you're like, I'm not happy here. That's okay. It's okay to back up and shut it down and figure it out. You got all the skills. You got the hard part done. It's easy to re-figure it out.

You just got to figure out what is it that you're so insanely passionate about, what market segment, what people, what problems do you want to solve so much so that it's going to keep you up at night trying to figure out the next thing. What else do I create? What's the next product? What software do they need? What events? Like what are the training?

If they bought this course, what's the next thing they need? Like what's the – and just like that. And that's, I think, the key. So anyway, I just got excited because, like I said, I was talking to this person and kind of sharing that with them and just this whole idea of compounding interest. That's the coolest thing is that every single person who buys one of my books, they come into my world, and now they're going to buy the next thing the next thing

the next thing you look at like like all all the other revenue is all free like i don't have to repay for that customer i don't have to like all those kind of things so it just keeps growing and growing and growing as opposed to when you're having things in different markets and things like that it doesn't compound that was my problem before we had 12 companies we launched in a 12 month period of time i wish it was once a month one a month we were launching like 12 at once and so it was even worse but um the interesting thing is just thinking about um you know anybody who bought like the couponing product would never buy any other products that was the biggest mistake and then people who bought this the weight loss product never bought the other ones and it was just like

that was the issues like it wasn't compounding we had to recreate customers every single time and um i think the big first time i understood i was hanging out with ryan dice and perry belcher Like, that was the issue. It wasn't compounding. We had to recreate customers every single time. And I think the first time I understood that was hanging out with Ryan Dice and Perry Belcher. And they had a whole bunch of businesses. And I think they kind of strayed from this because they went deep in the survival market. Then they did it within the survival and stuff like that. But what Ryan told me, he said, anytime you launch another business, one of our rules is that our existing customer base, they have to be wanting to buy it. So that way we've got free traffic. That way everything way we're, everything's compounding, right? If someone buys this, this from this business, they might also buy from this as well. And while I agree

with that, excuse me, I had to go even a step deeper and not do it just, um, just in the same market, do it within, or yeah, not, not just parallel markets. I'd say pick one market and then again, opportunity stack all as deep as you can go. So anyway, that's what I got. It's hot in the garage. Hopefully it's not too echoey. Anyway, I'm gonna go figure out how to try to fix this license plate for my wife. So she'll be impressed with me. That's the goal. Just all the women out there know that men's only real purpose in life is try to impress their spouse. That's it. We're good with everything else. So I'm gonna try to do that. So when she gets home, she will be impressed. Anyway, appreciate you guys. Thanks for listening. And, uh, I'll talk to you guys all again soon. Bye. Would you like to see behind the

scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.