Marketing Secrets with Russell Brunson - The Secret of Diving In Head First

Episode Date: July 13, 2022

An analogy I want to share with you to help you to be more successful in anything that you decide to do. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, good morning, everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I'm going to talk about one of my strategies for actually getting stuff done, move forward, and momentum all the things that we struggle with, I think, daily as entrepreneurs and as humans. And so hopefully this one helps out. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things

that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson, and welcome to Marketing Secrets. Okay, so, as you guys know, we just got back from Lake Powell, which is so much fun. And I'm going to say this, I'm going to sound like a total diva, but this is, you know, because Lake Powell is, if you've been there before, it's southern Utah, the water's pretty nice, it's warm-ish, but even with the water being warm, you know how it is, like you're on a boat, and it's like super hot, and then you go in the water, and you step in the water, it's like, ah, it's cold, and it hurts at first, and you gotta jump in, and it's just so painful, right?

And so this was an example from Lake Powell, but this is true in any lake, right? We also do water stuff at like, at Bear Lake in, on the Utah-Idaho border, which is freezing cold, so this story makes more sense if you're thinking about Bear Lake, um, and there's other lakes in Idaho that are cold that we go to, um, so, yeah, I'm gonna be kind of a wuss, because it, it was still cold in Lake Powell, even though it's, you know, warm, beautiful water, but, um, the story that I'm gonna share is the same either way, so, um, all right, so this is the story, so if you look at, um, the story that I'm going to share is the same either way. So, um, all right, so this is the story. So if you look at, um, whenever I go to Lake Powell or I go anywhere, you always, I always see people, um, they're on boats with us, you know, and they, it's their

turn to go wake surf or ski or whatever they're going to do. And they get down to the side of the boat and they put their feet in the water, like, ah, it's cold. And they like slowly get in like, ah, ah, ah, ah. And so I was paying and they sit down and they get their legs in and then up to their waist and then, oh, and everyone, you know, and it's just like that shock of cold water. Um, and so I used to do that back in the day, but the problem with that is like, it's so painful, right? So you get down and you sit there, it's like, ah, it's going to hurt. And then you do the next thing, ah, it's going to hurt. And it keeps hurting, hurting. And finally, eventually you all the way in and then you're like, ah, just miserable until they pull you out of the water. And so I had this idea a little while ago.

I'm like, if I do that every single time, like it is so hard and so cold and just so painful. I said, instead of me getting in slowly first, I'm going to turn around and just dive in head first every single time. And what happens when you dive in head first is you get the fear initially. Like it's going to be cold, but then you jump in and you dive in and a couple things happen. Number one, your hands and head go first. And so I think that maybe that turns off the pain receptors. I don't know. Probably not.

But you feel like it's just like, you know, it doesn't feel as cold. When you're diving in, you go fast within a fraction of a tenth of a second. Your entire body submersed and that pain's off. It's like ripping a band-aid off, right Versus like slowly pulling it, slowly pulling it. Um, and so every time I get in the water, I dive in head first and I never had a problem in the water because I know it's going to hurt, but it hurts for such a short period of time. And then my head's all the way under, I come back up and I feel great instantly as opposed to most people who are spending 45 minutes getting in from the feet to the knees to, you know, feet to angles,

to knees, to waist, to, you know, chest, to neck. And then they don't ever get their head under unless they crash or they wreck. Whereas for me, it's just like, boom, everything goes in fast. And so the analogy is like diving in headfirst. Like, like if you're gonna do something and you decide to do it, dive in headfirst. Don't, you know, put your ankles in and your toes and slowly move in because there's so many things, so many pain points are going to rip you know, put your ankles in and your toes and slowly move in because there's so many things, so many pain points are going to rip you away trying to get you to stop, right? And so the same thing is true with like anything in your life, whether it be business or a new opportunity or something you want to try. Okay, so another good example is my entire life I've said I don't want to boat.

Like I don't want to boat. And the reason why I don't want to boat is like with boat, there's boat maintenance and cleaning and just all the things that come with that, right? So in my head I'm like, I don't want to boat, don't want a boat is because with boat, there's boat maintenance and cleaning and just all the things that come with that, right? So in my head, I'm like, I don't want a boat. I don't want a boat. And this last trip with our family and my kids are getting older. My teenage boys are, the twins are starting their junior year next year. So basically, I have this summer and next summer. And in theory, they could be gone to college or not college or whatever they're whatever they're gonna do and as we were sitting there on the the boats whole week I'm like it's so cool because

like you're on this boat it's small and kids want to be there and I had a chance for for a week I'm with my kids and we're having fun and we're enjoying each other and just like it's so cool and so special and uh the family that we go to to Lake Powell with um they always have their really nice boat there and this year they had a different boat. And I was like, well, what happened to your old boat? And they're like, oh, well, we got this new boat. So we're selling that one. And I remember when they said that, I had this like inkling, like, I should get a boat. You know, I should buy it. Cause like, I know the boat, I understand it's fun, but then my, you know, my brain like, no, you hate boats. You don't want a

boat. Like all the things, right. This is the cool with standing outside the boat and be like, I want to wake surf. And it's like, oh, but it's cold and i don't want to do it and like that like all the things that they come with that right and i remember telling them at the first of the week i 'm like okay i think it's like a 35 chance i want to buy your boat and then by day two i'm like okay i think it's like 40 45 and day three like okay i think i'm like 75 and finally like by the last day i think i'm like okay i want to do the. And this is now where I think a lot of people, including me would have, you know, this is where it's like, okay, now I'm gonna step in and get my toes and my ankles and everything. And I was like, no, if I'm going to do this, I got to dive in headfirst, just like I did in the water. Like,

otherwise I'm going to back out. I'm going to wimp out. I'm going to do all these kinds of things. And so literally, um, this is on last Wednesday. I tell them I'm gonna buy yourimp out. I'm going to do all these kind of things. And so literally, this is on last Wednesday. I tell them, I'm going to buy your boat. And so then Wednesday, or yeah, maybe it was Tuesday, anyway, whatever it was, we drive up to their house. We strap the boat on. And instantly, I am now a boater. And we go to the boat store, buy all the anchors and the pads

and the things. We fill the whole boat up. And then we drive up and got to Boise. And I had to learn how to back into my driveway to park it and and I'm a boat owner and then and then now like traditionally it would be like okay I'm up to my knees now and then I'd be okay we're gonna go boating in a week or two weeks from now or whatever but I was like if we don't boat like right now then I'm not gonna do it it's gonna sit here forever and so we booked a boating trip so tomorrow we're going out boating with the boat and I got to learn how to back it up, which now it's like, I have to learn this. I have to go

take it to the, to a parking lot and learn how to back up a boat because that's not a little easy thing. And so I've, yeah, all these things, it's like just jumping in, um, headfirst to force you to do the thing. And so there's the analogy. Um, you know, I shared it with you how we did it in the water and kind of shared it now how I did it with a boat. But it's the truth of anything. As soon as you make the commitment to do something, you decide, I'm going to do this thing. I want to recommend to all you, then you jump in headfirst. Don't wade in and step in slowly and have all the pain of every single step and every decision,

remaking that decision over and over and over and over again. If you're there and you're going to do it, you've committed to do it, then dive in headfirst. Myron Golden spoke at Funnel Hockey Live on this, and also we did a Mexico Mastermind Hemp Speak on this. We talked about the concept of deciding, right? I'm going to decide to do something. And he said that decide means to cut. And so it's not just like, I'm going to make a decision.

It's like you're cutting off all other options. It's literally like a cutting. I'm not going to do any other options. This is the thing that I'm doing now. And so when you decide you cut off all other options, then it's like, okay, I've decided I'm doing this thing. Now you dive in headfirst. Now you go all in. Now you don't wait in, you don't slowly get in. Like if you're going to do it, dive in headfirst, right? Now that doesn't mean just dive into ideas blindly. It doesn't mean dive into opportunities blindly. It's sitting back and before you, like thinking through in your mind, studying it out. Is this the right thing you want to do?

You know, like all those kind of things are what you do first. But as soon as you decide, as soon as you said, yes, I'm going to do this thing and you decide, that's when you, that's when you jump all in. Right. And so, um, yeah, diving in head first. That's what I want to share with you guys. Just that concept. So, um, anyway, think about, you know, I think about the things you're doing in life. Like when I decided I'm going to marry my wife, Colette, like it was literally like, I decided I'm going to marry her the next day I proposed to her. And then like a couple of weeks later we were married. It wasn't like, okay, Oh, we're going to get married get married let's get engaged and then in like two years now I'll get

married like no like I decided I'm gonna cut off other options and dive in headfirst let's go like I made the decision so let's go I think that's what a lot of people struggle with is they make a decision but they don't actually cut off the other options they don't they they kind of decide oh I think I'm gonna do this and they start dabbling in and getting their feet wet and then their knees and their ankles and there's a thousand points we're going to do this. And they start dabbling in and getting their feet wet and then their knees and their ankles. And there's a thousand points where you're going to jump out and whip out on your decision because you let yourself do it. You didn't cut off all the options. You didn't dive in head first. Um, and so anyway, if you want to be successful in life, I believe it's, you know, obviously thinking things throughout your mind. And then as soon

as you decide and you, you cut off all their options and you dive in head first and then you just start running. Anyway, so hope that helps somebody. Hopefully if you're stuck with a decision or you've made a decision, but you're not having success yet and you're dabbling and you're waiting in, that this will get you to stop. That if you've actually decided, you cut off all their options and diving in headfirst is the best way to start moving forward. Thanks, guys. Hope you got something from this. I appreciate you all for listening and we'll talk to you soon. Bye, guys. Hope you got something from this. I appreciate you all for listening, and we'll talk to you soon. Bye, everybody. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff, and be sure to tag me and let me know why you like this episode and what you'd like to

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