Marketing Secrets with Russell Brunson - The Secret of Immersion

Episode Date: March 17, 2021

How to find the secret things you didn’t even know you were looking for. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody, this is Russell Brunson, welcome back to the Marketing Secrets podcast. Hope you guys are pumped and excited for today, because I am. The sun's up, it's beautiful. I just got out of the dentist and wanted to hang out with my friends. All right everybody. I hope that you guys are all been amazing. I'm working on so many fun things right now that I'm not even sure what to share first or second or third or where to go or what to do. But I wanted to just jump in today because I had an interesting conversation yesterday with Mr. Steve Larson, who's one of my favorite people, not only inside the ClickFunnels community, but just in the world. He's super cool. And I appreciate, I was hanging out with him, talking to him and it's been fun. Those who don't know Steve, he came into my world as my funnel builder for a couple of years and then went off on his own. It's been fun watching him build his movement and his tribe. But he was there, like when I was writing the Expert Secrets book. It's fun because when I decided to take on a project, to start writing, and you go through this phase of brainstorming and searching and researching and finding things out and discovery and like, so he was there during the whole process. Literally sitting next to me during most of it, which was pretty cool. I don't know. A pretty cool opportunity. He tells me stories about a lot. Like, remember when we were doing that and you were coming up with this and like... It's kind of fun because yesterday he messaged me and he's like, "Hey, I'm looking for a coach in this area of my life, who would you recommend? Like, what should I do?" And I kind of stopped for a second. And I was like, "You know what? There's a lot of good people. And I was recommending a few people and stuff like that. But I came back and I was like, "You know what?" Me and him have talked about this a lot, but I was like, "Honestly, the thing that's going to get your learning and your understanding of the next level more than anything is probably not the next coach, as much as you sitting down and actually writing a book. This is not a podcast about writing a book. I did one of those recently, but I wanted to talk about this because there's so many people that want to become an expert. They want to write a book. They want to make courses. They want to make podcasts. Things like that, right? We talk about the value and the importance of publishing. If you've been around me for any amount of time, you know I'm such a big believer in everybody needs to be publishing daily. Like, what are you publishing? Like pick a podcast and do it daily, or write a blog post daily, or do YouTube or Facebook live. It doesn't even matter. The goal though, is as you start doing that, you start finding your voice, right? If you've read the Expert Secrets book, I talk about actually... excuse me, the Traffic Secrets book. I talk about the two reasons why you need to publish daily. It's because number one, it's going to help you to find your voice. Number two, it's going to help your audience to find you. I'm a big believer in that, but there's something magical about actually writing a book. That's been interesting. I'm writing my fourth book right now, and I'm not telling details about it yet, but I'm writing it and it's just been so fun. I kind of forgot about this process. Like, as you start writing... because you to take this concept and break it down. How do you make it simple? How do you make it interesting? What are the case studies and the use cases? Like have other people talked about this already? I want to make sure I'm not saying the same thing other people have said. You get in this like research phase. You're studying and you're learning and trying to figure things out. And by going through that process, it's insane the insights you start getting. I almost feel like God, or whoever you want to believe, I obviously believe it's God, but he's like, "If you're willing to go on this journey, I'm going to start making these insights clear." It's the same reason why Tony Robbins always talks about he doesn't want people dabbling he wants you to go through immersion. Where you're going through a four day event, or you're reading a book or you're doing these things, because immersion, you start connecting these dots you don't see normally. All I can say is that the process of writing a book for me, I started seeing patterns and things line up that I've never seen it in any other situation, even publishing daily. There's something about it where these patterns, these ideas, and these things start showing up. It's funny because last year I wrote the Traffic Secrets book. Man, maybe two years ago. Dang it. Anyway, whenever it was. Then after I got done, I went back and I rewrote the Expert Secrets and the Dotcom Secrets book for our hardbound versions, you know? It was interesting, as I was going through, I'm reading the Expert Secrets book, and I'm doing the editing, I'm just like, "Where did some of this stuff come from?" Not that I'm like patting myself on the back. Some of this stuff's amazing. I don't know where I... Like, how did I come up with this? I don't remember the process. It's going back to like when Steve and I were sitting there in that room in that office writing the book. It was like brainstorming and researching and thinking and looking at patterns. And all of a sudden it's like, because I'm deep in this like treasure hunt trying to find the piece of gold, it's like the pattern shows up and it's like, Oh my gosh, here it is. It's like this gift is just handed to you on a silver platter. I feel like that's happening right now in this book, because I'm going through it, I'm discovering and finding these things I never have seen before, which is just so interesting. It comes down to too, honestly, it is immersion. It's immersion in different areas. It's immersion in your learning and immersion in your content creation, immersion in your product development. If you're creating a course, if you dive deep into it, start doing this stuff, again, hopefully, if you look deep, if you start trying to figure and really learn the stuff, these insights will start popping out. If you're going and you're studying somebody, instead of just like, "Oh, I'm going to listen to a podcast once a week." Or, "I'm going to go read a chapter every few days." But you go to true immersion where you're like, "Okay, I'm going to binge read this book in a day." Or, "I'm going to go to a three-day event or five-day event or whatever." But you started going through immersion. You start seeing things in a different ... I don't know how to explain it more than these patterns start appearing that you don't see when it's disjointed. I had something similar happen. This is kind of more on a spiritual side, but, a lot of you guys know I'm a member of the Church of Jesus Christ of Latter Day Saints. Some people nickname us the Mormons. Typically, what I would do, is read a chapter in my scriptures every single day, right? Which is awesome. You get different insights that are really, really useful and helpful. Then one day I bought a first edition Book of Mormon, which is super rare and kind of a cool special thing for me. So I bought this book and I was like, I want read this entire book. And there's a guy, back in the days, and he's Parley P. Pratt and he read the entire Book of Mormon in a day, back in the 1800s or something. So I found out when his birthday was, and I took the day off of work and I'm going to read this entire book in a day. It's a big book and it's not light reading. And I spent 18 hours reading and I got about halfway through. So I don't know how that dude did it in a day. But, anyway, regardless, I spent 18 hours reading this book and I got super deep into it. It was very similar. I had these breakthroughs and these patterns, these things showing up that I'd never seen before. Because I had seen things like in isolation, of a chapter, a verse or whatever, but when you read it, it's 300 pages at once, you start seeing the patterns starting to appear. Anyway, I wanted to share with you because I want you thinking about that. Like you're learning, your creation, is doing it in a state of immersion because these patterns start showing up. So anyway, I hope it helps. I just got home from the dentist. I'm going to go have some food real quick and head in the office and get back to writing. So with that said, I want to challenge you guys. Immersion. Either studying or learning or creating or whatever, block out time and go deep and start looking at the patterns and the things that appear because it's a gift. It's amazing. You'll find things you weren't expecting. It's pretty, pretty special. So with that said, appreciate you guys. Have an amazing day and I'll talk to you all again soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I hope you guys are pumped and excited for today because I am. The sun's up. It's beautiful. I just got out of the dentist and wanted to hang out with my friends. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?

That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. I hope that you guys are all doing amazing. I'm working on so many fun things right now that like, I'm not even sure what to share first or second or third or where to go or what to do.

But I wanted to just jump in today because I had an interesting conversation yesterday with Mr. Steve Larson, who's one of my favorite people, not only inside the ClickFunnels community, but just in the world. He's super cool. And I appreciate I was hanging out with him, talking to him. And it's been fun. Those who don't know Steve, he came into my world as one of my, as my funnel builder for

a couple of years and then went off on his own. And it's been fun watching him build his movement and his, his tribe. But he was there like when I writing the Expert Secrets book. And so it was fun because when I decided to take on that project, you start writing and you go through this phase of brainstorming and searching and researching and finding things out and discovering. So he was there during the whole process. And literally sitting next to me during most of it,

which was a pretty cool, I don't know, pretty cool opportunity. I hear him, he tells me stories about a lot of like, remember when we were doing that and you were coming up with this and like, and it's kind of fun because yesterday he messaged me and he's like, Hey, I'm looking, you know, for a coach in this area of my life. Who would you recommend? Like, what would I, you know, what should I do? And, and I kind of stopped for a second and I was like, you know what? There's like, there's a lot of good people. And so I was like kind of recommending a few people and stuff like that. But I came back and I was like, you know what? And it's, and I'm, you know, me and him have talked about this a lot, but I was like, honestly, like the thing that's going to get

your learning and your understanding to the next level more than anything is probably not the next coach as much as like you sitting down and actually writing a book. And I'm not, this is not a podcast about writing a book. Um, I did one of those recently, but, um, I wanted to talk about this because there's so many people that want to become an expert. They want to write a book. They want to make courses. They want to do like podcasts or things like that. Right. And we talk about the value and the importance of publishing, right? Like, um, if you've been around me for any, you know, any amount of time, you know, I'm such a big believer in like, everybody needs to be publishing daily. Like what are you publishing? Like pick a podcast and do it daily or write a blog post daily or do YouTube or Facebook.

It doesn't even matter. The goal though is as you start doing that, you start finding your voice, right? And you know, there's actually, if you've read the expert's secrets book, I talk about, actually, excuse me, the traffic secrets book. I talk about like the two reasons why you need to publish daily is because number one, it's going to help you to find your voice. Number two is going to help your audience to find you. Number two, it's going to help your oddness to find you. I'm a big believer in that.

There's something magical about actually writing a book. It's been interesting. I'm writing my fourth book right now. I'm not telling details about it yet, but I'm writing it. It's just been so fun. I kind of forgot about this process. As you start writing, because you have like take this concept and break it down. How do you make it simple? And how do you make it interesting? And how do you go to the case

days and the use cases? And like, have other people talked about this already? I want to make sure I'm not saying the same thing other people have said. And so you get in this like research phase, you're studying and you're learning and trying to figure things out. And by going through that process, it's insane the insights you start getting. Like, I almost feel like God or, you know, whoever you want to believe, I obviously believe it's God, but he's like, if you're willing to go on this journey, I'm going to start making these insights clear. It's the same reason why Tony Robbins always talks about, like, I don't, you know, he doesn't want people dabbling. He wants you to go through immersion where you're going through a four-day event or like you're reading a book

or like you're doing these things. Because immersion, you start connecting these dots you don't see normally. And all I can say is that the process of writing a book for me, I start seeing patterns and things line up that I've never seen in any other situation. Even publishing daily. There's something about it where these patterns, these ideas, and these things start showing up. And it's funny because last year I wrote the Traffic Secrets book. I mean, it was two years ago. Dang it.

Anyway, whenever it was. And then after I got done, I went back and I rewrote the Expert Secrets and the Dotcom Secrets books for our hardbound versions, you know. And it was interesting. As I was going through, I'm reading the Expert Secrets book and I'm doing the editing. I'm just like, where did some of this stuff come from? Like, this is—not that I'm, like, patting myself on the back. Like, some of this stuff's amazing. Like, I don't know where I, like, how did I come up with this? I don't remember the process. And it's going back to like when Steven and I were sitting there in that room and that office writing the book and it was like brainstorming and researching and

thinking and looking at patterns and all of a sudden it's like, like, because I'm deep in this like treasure hunt, trying to find the, the, the piece of gold, it's like the pattern shows up and it's like, oh my gosh, here it is. It's like this gift that's just handed to you on a silver platter. And, um, I feel like that's happening right now in this book because I'm going through it. I'm like, I'm, I'm discovering and finding these things I've never seen before. Um, which is just so interesting. And so, um, it comes down to, um, honestly it is, it is immersion. It's immersion in different areas. It's immersion in your learning and immersion in your content creation, immersion in your product development.

If you're creating a course, if you dive deep into it, start doing this stuff, again, hopefully, if you look deep, if you start trying to figure and really learn this stuff, these insights will start popping out. If you're going and you're studying somebody, instead of just like, oh, I'm going gonna listen to a podcast once a week or I'm going to go, you know, read a chapter every few days. But like you go to like true immersion where you're like, okay, I'm going to, I'm going to binge read this book in a day or I'm going to go and, you know, go to a three day event or five day event or whatever. But you started going through immersion. Um, you start seeing things in a different, like, I don't know how to explain it more than like these patterns start appearing that you don't see when it's disjointed. Um, I had something similar happen. This is kind of more on a spiritual side, but you know, a lot of you guys know I'm a church, a member of the

church of Jesus Christ of Latter-day Saints. Some people nickname us the Mormons. Um, like typically what I would do is I like read a chapter in my scriptures every single day. Right. Which is awesome. You get these, like you get different insights that are really, really useful and helpful. And, um, and then, uh, one day, uh, I bought a first edition book of Mormon, which is super rare and kind of a cool, special thing for me. So I bought this book and I was like, I want to, I want to read this entire book. And there's a guy back in the day, his name's Parley P. Pratt. He read the entire book of Mormon in a day back in the 1800s or something. So I found out when his birthday was and I took the day off of work.

I'm like, I'm gonna read this entire book in a day. And it's a big book and it's not light reading. And I spent 18 hours reading. I got about halfway through. So I don't know how that dude did it in a day. But anyway, regardless, I spent 18 hours reading this book and I got super deep into it. And it was very similar.

I had these breakthroughs and these patterns, these things showing up that I'd never seen before. Um, cause I'd seen things like in isolation of a chapter of verse or whatever, but when you read it as like, you know, you know, 300 pages and once you start seeing the pattern starting to appear. So anyway, I want to share with you because I want you guys thinking about that. Like you're learning, your creation is like doing it in a state of immersion because these patterns start showing up. So anyway, I hope that helps. I just got home from the dentist. I'm going to go have some food real quick and head in the office and get back to writing. So, um, but that said, I want to challenge you guys, immersion, either studying or learning or creating or whatever,

block out time and go deep and start looking at the patterns and the things that appear. Um, because it's, it's a gift. It's amazing. And, um, you'll find things you weren't expecting. And, um, it's, uh, it's pretty, pretty special. So that's it. Appreciate gift. It's amazing. And you'll find things you weren't expecting. And it's pretty special. So that's it. Appreciate you guys. Have an amazing day. And I'll talk to you all again soon.

Bye, everybody. Hey, everybody. This is Russell again. And really quick, I just opened up a texting community, which means you can text me your questions. And right now I'm spending anywhere between 10 and 30 minutes every single day answering questions through text message to people who are on the podcast. And so I wanted you to stop everything you're doing, pull your phone out and actually text me a message. Okay. Now the phone number you need to text is 208-231-3797. Once again, it's 208-231-3797. When you text me,

just say hello. And then what's going to happen is I'll add you to my phone. And then they'll send you back a message where you can add me to your phone. And then we can start having conversations. On top of that, through this texting community, so I'm going to be giving out free swag, giving away free copies of my book. I'll let you know about book signings, about times I'm coming to your local area, and a whole bunch more. So I want to make sure you are on this list.

On top of that, every single day, I'm sending out my favorite quotes, my favorite frameworks, and things you can get for free only through my texting platform. So what you need to do right now is pull out your phone and text me at area code 208-231-3797. One more time, that's 208-231-3797. I can't wait to hear from you right now.