Marketing Secrets with Russell Brunson - The Secret Principle of Over-Delivering

Episode Date: June 29, 2022

How to use this principle to make more money, have more success, have a better relationship with your wife and kids, and a whole bunch more. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and CrossLinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. What's up, everybody? This is Russell. Welcome back to the Marketing Secrets Podcast. In today's episode, I want to share with you guys a principle that Napoleon Hill talks about. It's one of his laws of success. It's one of his secrets. And it also happens to be a hashtag that I think is really, really cool that I'm trying to get

pushed through the world. So with that said, um, hashtag over deliver hashtag do more than you are paid for. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital for spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, what's up guys? So, yes, I'm still locked in the Napoleon Hill room.

I think I can't get out,, I'm still locked in the Napoleon Hill room. I think I can't get out, but I'm having so much fun. Hopefully, you know, eventually my family will send food if they can't find me or come and get me. Um, but no, I, I, I'm just joking. I'm having so much fun in here. And, um, anyway, there's a quick principle I want to talk about. And you guys hear me talk about this a lot, right? I always talk about this concept, this principle of over deliver, right? We have t-shirts that say hashtag over deliver. Um, whenever we are, uh, like in anything we do, like the question, like the, the recurring question we always have when we're doing an event or writing a book or, you know, creating a newsletter or whatever is, is how do we over deliver? How do we over deliver?

Like all people coming into any experience with Russell and being like, Oh, not like, Oh yeah, I got what I paid for. I want people coming and saying, man, like he completely over-delivered. I was expecting this and they got so much more. Right. And so that's, that's the goal. That's what we're always trying to do with, with all the things, which is hard. Cause especially like funnel hacking live, right. We're at, we're about to do, we are eighth or ninth funnel hacking live. And every year, like how to make this bigger, how to make it better. And it's like, I Hacking Live, right? We're about to do, are we on our eighth or our ninth Funnel Hacking Live? And every year we're like, how do we make this bigger? How do we make it better? And it's like, I have no idea.

But this year we're gonna do it again. So if you don't have your tickets yet, by the way, go to funnelhackinglive.com. We are getting closer and closer to being sold out. We're less than 100 days away now, which is crazy. So go get your tickets. But I digress. I want all of you guys thinking about, about over-delivering and

everything you're doing. And this is true. It doesn't matter what role you don't have to be an entrepreneur to over-deliver, right? Like with your spouse, like if you can over-deliver in relationship with your spouse, how much more fulfilling that relationship be? If you can do it with your kids, if you can do it with, you know, all sorts of things, if you can do it with your employers. Um, and that's interesting in, um, Napoleon Hill in his laws of success, one of his laws of success, I think it's number two or number three. Um, the, the principle is, is, um, always do more than you're paid for. And, uh, he also talks about it in this book, how to raise your own salary, which, uh, it's actually a really good book. I never wanted to read this one cause I'm like, oh, I'm not trying to raise my own salary.

But it's basically Napoleon Hill taking his 16 laws of success and putting him through this process of how to raise your own salary. But he's doing it. It's really cool. It's like an interview with Andrew Carnegie after he's passed on. And so it's this really cool dialogue back and forth. And anyway, it's worth reading. But again, in here, in how to raise your own salary or inside the law of success,

it's this principle of always do more than you're paid for, which again is the whole concept of over-delivering. And it's fascinating to think about this because everyone wants a raise. Everyone wants to move up the corporate ladder. They want to get the next thing. They want to have more success. All these things. You know what most people do in most situations,

you see this especially in school, is, like, people try to do the least possible. Like, what's, you know, I see it with my kids all the time. Like, oh, my paper, you know, it's due today, but, like, I can turn it next week and I'll still get credit, right? Or, oh, it's supposed to be 10 pages. If I write five pages, I'll still get credit, right? Like, we're always trying to do the least possible to have success. But if you want to have actual success, the concept flips, right? Always

do more than you're paid for. And by doing that, what typically happens is the people that you're working for, like, oh my gosh, this person is so much more valuable than I'm paying for them. I'm getting more value than I'm giving them return. I need to give them more value, right? Like, again, the title of this book is how to raise your own salary. Like that's the question. Like if I work, if I, if I do more than getting paid for, then my boss or whoever's I'm working for is going to see that and then they're going to want to pay more. Right. And even if they don't, it's going to increase your skillset. And then if that person is not willing or able to see the change, not willing to give you a raise, whatever, then it's okay

because it makes you more marketable on the market, right? And I can go out to the next thing. And it's funny in think and grow rich, Napoleon Hill shares this principle. And, uh, I think he said that his secretary or his assistant at the time or something, or his, anyway, somebody, uh, Oh, I think there's a person, what do they call them? Where like you're speaking and they're typing. Um, back in the day, I think that was more of a thing than it is nowadays. But I think the person that worked for him, who was doing that during thinking grow rich, like heard him explain this principle, like you need to work or do more than you're, than you're paid for. And, um, and then she's, she went back and said like, Oh, I, I, you know, I listened to you say that. And I did

something that actually helped you out and helped me out. And she was like, you know, I realized that I was just doing what I was getting paid for. So she's like, I wanted to test this principle. So I started doing more than you were paying me for. And I became more skilled. Like I gave these other things, I was working at night and weekends trying to get the skillset so I could do more. And I was able to do more. And because of that, you know, he, you know, Napoleon Hill has given her a raise and making her a partner and like all these other things that happened because of that. Right. And so I think the principle for all of us is to look at that and say, okay, like, am I doing what I'm getting paid for? Or am I doing more than getting paid for? And again, this is true in all aspects of your life.

Look at this through the lens of your marriage. Look at the lens of your kids, through your core relationships that matter to you, to your business, to your customers, to your employer, to your coach, to your, like, whatever it is in any, to your employer, to your coach, to your, like, whatever it is in any aspect of your life, this principle is, is powerful. So that's my question for you. Are you, um, are you doing more than you paid for? Are you over delivering? Um, if you can, if in a, in a world and society where everyone's trying to do the least possible work and effort, uh, inside of that, if I just imagine if you and me and all of us can flip the conversation.

Instead of doing the least possible, we start all trying to do the most possible. What would that do? If we over-deliver in every situation, that's really how we have more success in life, right? In my business, as we do that, as we over-deliver in Funnel Hacking Live, more people come the next year, more people come the next year. I keep telling my team, I'm like, the as we over-deliver in Funnel Hacking Live, more people come the next year and more people come next year. I keep telling my team, I'm like, the first year

we have less people at Funnel Hacking Live than the year prior is the last year we'll ever do it. And luckily for them and for us, every year we get more people come and more people come because we over-deliver. And so the people who were there want to come back. They talk about it and the people who weren't there want to come as well. And so it's really cool and really powerful. Anyway, with that said, I want to thank you guys so much for listening to this episode. Hopefully I over-delivered, gave you some insight. And again, if you want to go deep on this, the How to Raise Your Own Salary by Napoleon Hill is a super cool book. I think you'd enjoy.

But again, he speaks about this principle in basically all of his books. He talks about how to make you grow rich, lots of success, all the different places. But it's something you can apply to every part of your business. And by doing that, that's going to be one of those invisible things that increase how much money you make, how much you're worth. So always figure out ways to over deliver in every given circumstance and situation. Hope this helps. Thanks, you guys.

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